{"id":19777,"date":"2023-10-27T16:32:57","date_gmt":"2023-10-27T16:32:57","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19777"},"modified":"2023-11-01T20:01:55","modified_gmt":"2023-11-01T20:01:55","slug":"shopper-insights-to-become-a-cpgenius-marketer","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/shopper-insights-to-become-a-cpgenius-marketer\/","title":{"rendered":"\uc131\uacf5\uc801\uc778 \uc18c\ube44\uc7ac \ub9c8\ucf00\ud130\uac00 \ub418\uae30 \uc704\ud55c 4\uac00\uc9c0 \uad6c\ub9e4\uc790 \uc778\uc0ac\uc774\ud2b8"},"content":{"rendered":"

\uc18c\ube44\uc790 3\uba85 \uc911 2\uba85\uc740 2023\ub144 3\ubd84\uae30\uc5d0 \uc791\ub144\ubcf4\ub2e4 \uc2dd\ub8cc\ud488\uc5d0 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc18c\ube44\uc7ac(CPG) \uce74\ud14c\uace0\ub9ac\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc758 \uc694\uad6c\ub294 \ubd84\uae30\ub9c8\ub2e4 \ubcc0\ud654\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc18c\ube44\uc7ac \ub9c8\ucf00\ud130\ub294 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131\uc744 \uac16\ucd94\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud130\uac00 \uc18c\ube44\uc7ac\uc758 \ubbf8\ub798\uc5d0 \ub300\ube44\ud560 \uc218 \uc788\ub3c4\ub85d \ubbf8\uad6d \uc18c\ube44\uc790 1,200\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uace0 \uc218\ubc31 \uacf3\uc758 \uc18c\ube44\uc7ac \uc720\ud1b5\uc0ac\uc640 \ube0c\ub79c\ub4dc\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \ud6a8\uacfc\uc801\uc778 \uc18c\ube44\uc7ac \ub9c8\ucf00\ud305: \uc131\uacf5\uc744 \uc704\ud55c \uace0\uac1d \uc778\uc0ac\uc774\ud2b8<\/span><\/i><\/a> \ubcf4\uace0\uc11c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/i> \uc774 \ubcf4\uace0\uc11c\uc5d0\uc11c \ub9c8\ucf00\ud130\ub4e4\uc774 \uc18c\ube44\uc7ac \ubd84\uc57c\uc5d0\uc11c \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 4\uac00\uc9c0 \uc778\uc0ac\uc774\ud2b8\ub97c \uac04\ucd94\ub824 \ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

 <\/p>\n

\uc18c\ube44\uc7ac\ub85c \ucd94\uc9c4\ub418\ub294 \uac15\ub825\ud55c \uc774\ucee4\uba38\uc2a4 \uc131\uacfc<\/h3>\n

2023\ub144 7\uc6d4 \uc18c\ube44\uc7ac \uc720\ud1b5\uc0ac\ub4e4\uc740 2022\ub144 \uac19\uc740 \ub2ec\uc5d0 \ube44\ud574 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc774 13%\ub098 \ub298\uc5c8\uc2b5\ub2c8\ub2e4. \uac19\uc740 \uae30\uac04 \ub3d9\uc548 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 12%\uac00, \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 5%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uce58\ub4e4\uc740 \uc778\ud50c\ub808\uc774\uc158\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \uc904\uc5b4\ub4e4\uba74\uc11c, \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc18c\ube44\uc7ac\ub97c \uad6c\ub9e4\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub298\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\uc778\ub371\uc2a4\ud654\ub41c \uc628\ub77c\uc778 \uac70\ub798, 2022\ub144 7\uc6d4\u2013 2023\ub144 7\uc6d4<\/b><\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\u2013 CPG(\uc2dd\ud488 \ubc0f \ube44\uc2dd\ud488) \uc720\ud1b5\uc0ac, 2023\ub144 7\uc6d4\uacfc 2022\ub144 7\uc6d4 \ube44\uad50. \ubaa8\ub4e0 \uc0ac\uc774\ud2b8 \uc720\ud615. \ubbf8\uad6d<\/figcaption><\/figure>\n

\ud655\uc7a5\ub41c \uad6c\ub9e4 \uc5ec\uc815\uc73c\ub85c \ud640\ub9ac\ub370\uc774 \ucea0\ud398\uc778\uc758 \uc870\uae30 \uc2dc\uc791 \ud544\uc694<\/h3>\n

\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uac74\uac15 \ubc0f \ubdf0\ud2f0 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d \uc911 \uad6c\ub9e4\uae4c\uc9c0 \uc2dc\uac04\uc774 \uac00\uc7a5 \uc624\ub798 \uac78\ub9b0 \uc0ac\ubd84\uc704 \uace0\uac1d\ub4e4\uc740 \ucc98\uc74c \uc0c1\ud488 \ud398\uc774\uc9c0\ub97c \ubcf8 \ud6c4 \uac70\ub798\ub97c \uc644\ub8cc\ud558\uae30\uae4c\uc9c0 \ud3c9\uade0 17\uc77c\uc774 \uac78\ub838\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uac00\uaca9\uc774 \ub192\uc740 \ud488\ubaa9\uc758 \uacbd\uc6b0 \uad6c\ub9e4 \uc5ec\uc815\uc774 \ub354 \uae41\ub2c8\ub2e4. 200\ub2ec\ub7ec \uc774\uc0c1\uc758 \uac74\uac15 \ubc0f \ubdf0\ud2f0 \uc0c1\ud488\uc758 \uacbd\uc6b0\uc758 \uad6c\ub9e4\uae4c\uc9c0 \uac78\ub9b0 \uc2dc\uac04\uc740 60\ub2ec\ub7ec \ubbf8\ub9cc \uc0c1\ud488\uc5d0 \ube44\ud574 9%\uac00 \ub354 \uae41\ub2c8\ub2e4.<\/p>\n

\uc2dd\ub8cc\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub3c4 \ube44\uc2b7\ud55c \uc591\uc0c1\uc774 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc2dd\ub8cc\ud488\uc744 \uad6c\ub9e4\ud558\uae30\uae4c\uc9c0 \uac00\uc7a5 \uc624\ub798 \uac78\ub9b0 \uc0ac\ubd84\uc704\uc5d0 \uc18d\ud55c \uace0\uac1d\ub4e4\uc740 \ud3c9\uade0 12\uc77c \ub3d9\uc548 \ud0d0\uc0c9\uc744 \ud569\ub2c8\ub2e4. \uac00\uaca9\uc774 20\ub2ec\ub7ec \ubbf8\ub9cc\uc778 \ud488\ubaa9\uacfc \ube44\uad50\ud588\uc744 \ub54c \uac00\uaca9\uc774 100\ub2ec\ub7ec \uc774\uc0c1\uc778 \uc2dd\ub8cc\ud488\uc740 \uad6c\ub9e4\uae4c\uc9c0 29% \ub354 \uc624\ub798 \uac78\ub9bd\ub2c8\ub2e4.<\/p>\n

\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc8fc\ub9d0\uc758 \ud3c9\uade0 \uad6c\ub9e4 \uacbd\ub85c<\/strong><\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\u2013 \ubbf8\uad6d, \uc5c5\uc885\ubcc4 \uc8fc\uc694 \uc720\ud1b5\uc0ac(CPG \u2013 \uac74\uac15 & \ubdf0\ud2f0 \ubc0f \uc2dd\ub8cc\ud488), \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc8fc\ub9d0 \ub3d9\uc548 \uccab \uc0c1\ud488 \ud398\uc774\uc9c0 \ubdf0\uc5d0\uc11c \uac70\ub798 \uc644\ub8cc\uae4c\uc9c0 \ud3c9\uade0 \uc18c\uc694 \uc2dc\uac04. \uc0ac\ubd84\uc704\ub294 \uac00\uc7a5 \ube60\ub978 \uad6c\ub9e4\uc790\uc758 25%, \uac00\uc7a5 \ub290\ub9b0 \uad6c\ub9e4\uc790\uc758 25%\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/figcaption><\/figure>\n

\uad6c\ub9e4 \uacbd\ub85c \uc804\ubc18\uc5d0\uc11c \uac00\uc7a5 \ub290\ub9b0 \uad6c\ub9e4\uc790\ub4e4\uc758 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub824\uba74 \ud2b9\ud788 \uace0\uac00\uc758 \uc0c1\ud488\uc778 \uacbd\uc6b0\ub294 \ub354 \uc77c\ucc0d \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uace0, \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \uac78\uccd0 \uc811\uc810\ub4e4\uc774 \uc2e0\uc911\ud558\uac8c \ubd84\uc0b0\ub418\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud53c\ud06c \ud640\ub9ac\ub370\uc774 \uae30\uac04 \ub3d9\uc548 \ub2e4\uae09\ud574\uc9c0\ub294 \uc18c\ube44\uc790\ub4e4<\/h3>\n

\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc774 \ub2e4\uac00\uc624\uba74, \ub2e4\uae09\ud574\uc9c4 \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4\ub97c \ud558\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uac74\uac15 \ubc0f \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\uc5d0\ub294 \uccab \ubc88\uc9f8 \uc0c1\ud488 \ud398\uc774\uc9c0 \uc870\ud68c\uc640 \uc2e4\uc81c \uad6c\ub9e4 \uc0ac\uc774\uc758 \ud3c9\uade0 \uc77c\uc218\uac00 6.7\uc77c\uc5d0\uc11c 4.7\uc77c\ub85c \uac10\uc18c\ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucc2c\uac00\uc9c0\ub85c \uc2dd\ub8cc\ud488\uc758 \uacbd\uc6b0\ub3c4 \uccab \ubc88\uc9f8 \uc0c1\ud488 \ud398\uc774\uc9c0 \uc870\ud68c\uc640 \ucd5c\uc885 \uad6c\ub9e4 \uc0ac\uc774\uc758 \ud3c9\uade0 \uc77c\uc218\uac00 5.7\uc77c\uc5d0\uc11c 4.3\uc77c\ub85c \uc904\uc5b4\ub4ed\ub2c8\ub2e4.<\/p>\n

CPG \uc0c1\ud488\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uae30\uac04 \uac10\uc18c, 11\uc6d4\uacfc 10\uc6d4 \ube44\uad50<\/strong><\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 2022\ub144 10\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\uc640 2022\ub144 11\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc \ub3d9\uc548 \uace0\uac1d\uc758 \uad6c\ub9e4 \uacbd\ub85c\uc640 \uac01 \uad6c\ub9e4 \uae30\uac04 \uc774\uc804 12\uc8fc \ub3d9\uc548\uc758 \ud0d0\uc0c9 \ud589\ub3d9\uc744 \uce74\ud14c\uace0\ub9ac \uc218\uc900\uc5d0\uc11c \ube44\uad50 \ubd84\uc11d. \ubbf8\uad6d \uc0c1\ud488\uc740 \ubaa9\uc695 \ubc0f \ubc14\ub514\uc6a9\ud488 \uc120\ubb3c \uc138\ud2b8, \uba54\uc774\ud06c\uc5c5, \ud5a5\uc218 & \ucf5c\ub871, \uc0f4\ud478 & \ucee8\ub514\uc154\ub108, \uc2a4\ud0a8 \ucf00\uc5b4, \uce94\ub514 & \ucd08\ucf5c\ub9bf, \uc2dd\ud488 \uc120\ubb3c \ubc14\uad6c\ub2c8, \uadf8\ub808\uc774\ube44, \uc218\ud504 & \uc721\uc218, \ud2f0 & \ud5c8\ube0c\ud2f0\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/figcaption><\/figure>\n

\ud3c9\uade0 \uad6c\ub9e4 \uacbd\ub85c\uac00 \uc9e7\ub2e4\ub294 \ub9d0\uc740 \uc870\uae30\uc5d0 \uc790\uc8fc \ud640\ub9ac\ub370\uc774 \uad6c\ub9e4 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc801\uadf9\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \uc720\ubc1c\ud568\uc73c\ub85c\uc368 \uc9e7\uc740 \uad6c\ub9e4 \uc5ec\uc815 \ub3d9\uc548 \uace0\uac1d\uc758 \uba38\ub9bf\uc18d\uc5d0 \ube0c\ub79c\ub4dc\uac00 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc624\ub974\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc8fc\ub294 11\uc6d4<\/h3>\n

\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc740 \uccab \uad6c\ub9e4 \uace0\uac1d\uc744 \uc720\uce58\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uc2dc\uae30\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc720\ud1b5\uc0ac \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc2e0\uaddc \uad6c\ub9e4\uc790\ub4e4\uc758 \uc18c\ube44\uc7ac \uad6c\ub9e4\ub294 11\uc6d4\uc5d0 \uc99d\uac00\ud558\uae30 \uc2dc\uc791\ud558\uc5ec 12\uc6d4\uae4c\uc9c0 \ub192\uc740 \uc218\uc900\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \uc791\ub144 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc758 \uacbd\uc6b0, \uc0c8\ub85c\uc6b4 \uad6c\ub9e4\uc790\uc758 \uc18c\ube44\uc7ac \uad6c\ub9e4\ub294 10\uc6d4 \uccab 4\uc8fc \ub300\ube44 \uc790\uadf8\ub9c8\uce58 215%\ub098 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc8fc\ub9d0<\/strong><\/p>\n

\"\"
\ucd9c\ucc98: 2022\ub144 10\uc6d4 \uccab 4\uc8fc\ub97c \uae30\uc900\uc73c\ub85c \uc778\ub371\uc2a4\ud654\ub41c \ub9e4\ucd9c. \uc18c\ube44\uc7ac, \ubaa8\ub4e0 \uc0ac\uc774\ud2b8 \uc720\ud615, \ubbf8\uad6d. \uc2e0\uaddc \uad6c\ub9e4\uc790\uc758 \ube44\uc728\uc740 \ud574\ub2f9 \uae30\uac04 \ub3d9\uc548 78%\uc5d0\uc11c 84%\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.(6\ud3ec\uc778\ud2b8, 8%)<\/figcaption><\/figure>\n

4\ubd84\uae30\uc5d0 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uace0\ub824\ud558\ub294 \uace0\uac1d\ub4e4\uc774 \ub354 \ub9ce\uc544\uc9c4\ub2e4\ub294 \uc810\uc744 \uac10\uc548\ud560 \ub54c, \uc804\ud658\ubcf4\ub2e4\ub294 \ub178\ucd9c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\ub294 \uad11\uace0 \ud3ec\ub9f7\uacfc \uac8c\uc7ac\uc704\uce58\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud6a8\uacfc\uc801\uc778 CPG \uc778\uc0ac\uc774\ud2b8 \ub354 \ubcf4\uae30<\/h3>\n

\ub354 \ub9ce\uc740 CPG \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\uac00 \uad81\uae08\ud558\uc2dc\ub2e4\uba74 \ud6a8\uacfc\uc801\uc778 CPG \ub9c8\ucf00\ud305: \uc131\uacf5\uc744 \uc704\ud55c \uad6c\ub9e4\uc790 \uc778\uc0ac\uc774\ud2b8<\/span><\/i><\/a> \ubcf4\uace0\uc11c\ub97c \uc0b4\ud3b4\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\ubcf4\uace0\uc11c\uc5d0\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 CPG \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798\ub97c \uc790\uc2e0\uc788\uac8c \ud5e4\uccd0\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc8fc\uc694 \ud658\uacbd \ub3d9\ud5a5, \uc18c\ube44\uc790 \uc120\ud638\ub3c4, \uad6c\ub9e4 \ud589\ub3d9 \uacbd\ub85c \ub4f1\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

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