{"id":19800,"date":"2023-11-01T17:57:27","date_gmt":"2023-11-01T17:57:27","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19800"},"modified":"2023-11-08T19:30:30","modified_gmt":"2023-11-08T19:30:30","slug":"what-is-an-ad-network-a-guide-for-advertisers-and-publishers","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/what-is-an-ad-network-a-guide-for-advertisers-and-publishers\/","title":{"rendered":"\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub780? \uad11\uace0\uc8fc\uc640 \ub9e4\uccb4\uc0ac\ub97c \uc704\ud55c \uac00\uc774\ub4dc"},"content":{"rendered":"<p>\ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\ub294 \uac70\ub300\ud558\uace0 \ubcf5\uc7a1\ud569\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 <em>\uc5b4\ub514\uc5d0\uc11c \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694?<\/em><\/p>\n<p>\ub9ce\uc740 \uad11\uace0\uc8fc\uc640 \ub9e4\uccb4\uc0ac\uc5d0\uac8c <strong>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c(Ad Network)<\/strong>\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc138\uc0c1\uc73c\ub85c \ub4e4\uc5b4\uac00\ub294 \uc9c4\uc785\ub85c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uc758 \uc138\uc0c1\uc73c\ub85c \ub4e4\uc5b4\uac00\ub294 \ub370\ub294 \ub2e4 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. 2023\ub144 \ud604\uc7ac \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \uc9c0\ucd9c\ud558\ub294 \ube44\uc6a9\uc740 \uc57d 6,270\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud569\ub2c8\ub2e4. 2026\ub144\uae4c\uc9c0 <a href=\"https:\/\/www.statista.com\/statistics\/237974\/online-advertising-spending-worldwide\/\">\uadf8 \uc218\uce58\ub294 8,360\uc5b5 \ub2ec\ub7ec<\/a>\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 \ubb34\uc2dc\ud560 \uc218 \uc5c6\ub294 \uae08\uc561\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \ud544\ub450\ub85c \uad11\uace0 \uc804\ub7b5\uc5d0 \ubcc0\ud654\uc758 \ubc14\ub78c\uc774 \ubd88\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \ucc44\ub110\uc774 \uc911\uc559 \ubb34\ub300\ub97c \ucc28\uc9c0\ud558\uba74\uc11c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ud2b9\ud788 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc2dc\uc791\ud558\ub824\ub294 \uae30\uc5c5\uc774 \ub208\uc5ec\uaca8 \ubd10\uc57c \ud558\ub294 \uc911\uc694\ud55c \uc694\uc778\uc73c\ub85c \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74, \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub780 \ubb34\uc5c7\uc774\uba70, \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud560\uae4c\uc694? \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uac00 \ubbf8\ub514\uc5b4 \uacc4\ud68d\uc774\ub098 \uc218\uc775 \ucc3d\ucd9c \uc804\ub7b5\uc758 \uc77c\ubd80\uac00 \ub418\uc5b4\uc57c \ud560\uae4c\uc694?<\/p>\n<p>\uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc54c\uc544\ubd05\ub2c8\ub2e4.<\/p>\n\n<h2><strong>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub780?<\/strong><\/h2>\n<p>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c, \uc989 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \uc911\ub9e4\uc790\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\ub824\ub294 \uad11\uace0\uc8fc\uc640 \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc571 \uac19\uc740 \ub514\uc9c0\ud138 \uc5d0\uc14b\uc758 \uad11\uace0 \uc9c0\uba74\uc744 \ud310\ub9e4\ud558\ub824\ub294 \ub9e4\uccb4\uc0ac\ub97c \uc5f0\uacb0\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ub2e4\uc591\ud55c \ub9e4\uccb4\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub0a8\uc544 \uc788\ub294 \uad11\uace0 \uac8c\uc7ac\uacf5\uac04(\uc989, \uc9c1\uc811 \ud310\ub9e4\ub41c \ucea0\ud398\uc778\uc73c\ub85c \ud310\ub9e4\ub418\uc9c0 \uc54a\uc740 \uad11\uace0 \ub178\ucd9c)\uc744 \ubaa8\uc544 \uad11\uace0\uc8fc \uc218\uc694\uc640 \ub9e4\uce58\uc2dc\ud0b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud504\ub85c\uc138\uc2a4\ub294 \ub9ce\uc740 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \uad11\uace0\ub97c \ubcf4\ub2e4 \uc6d0\ud65c\ud558\uac8c \uad6c\ub9e4\ud558\uace0 \ud310\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c \uc2e4\ud589\ub429\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc790\ub3d9\ud654\uc5d0\ub294 \ub2e8\uc810\uc774 \ub530\ub985\ub2c8\ub2e4. \ubc14\ub85c \u2018\ube14\ub799 \ubc15\uc2a4 \ud6a8\uacfc(Black box effect)\u2019\uc785\ub2c8\ub2e4. \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \uc131\ub2a5\uc5d0 \uc911\uc810\uc744 \ub450\uae30 \ub54c\ubb38\uc5d0, \ub9c8\uce58 \uc5b4\ub450\uc6b4 \uc0c1\uc790 \uc548\uc5d0\uc11c\ub294 \uc544\ubb34 \uac83\ub3c4 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uac83\ucc98\ub7fc \uad11\uace0\uc8fc\uac00 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uc815\ud655\ud55c \uc704\uce58\ub97c \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub300\uc548\uc740 \ud6e8\uc52c \ub354 \ub9ce\uc740 \uc81c\uc5b4\uc640 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-max\/\">\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ub9e5\uc2a4(Commerce Max) \uac19\uc740 \ud480 \ud37c\ub110 DSP \uc194\ub8e8\uc158<\/a>\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud560\uae4c\uc694?<\/strong><\/h2>\n<p>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uba54\ucee4\ub2c8\uc998\uc740 \ubcf5\uc7a1\ud55c \ub4ef \ubcf4\uc774\uc9c0\ub9cc, \uacf5\uae09\ub9dd\uc758 \ud55c \ucabd\uc5d0\uc11c \ub2e4\ub978 \ucabd\uc73c\ub85c \ub2e8\uacc4\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcf4\uba74 \uc774\ud574\ud558\uae30\uac00 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc791\ub3d9 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>1\ub2e8\uacc4: \uad11\uace0\uc8fc \uc628\ubcf4\ub529<\/strong><\/h3>\n<p>\uba3c\uc800, \uad11\uace0\uc8fc\ub294 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uac00\uc785\ud558\uace0 \uacc4\uc815\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uad11\uace0 \uc18c\uc7ac\ub97c \uc5c5\ub85c\ub4dc\ud558\uace0, \uc608\uc0b0\uc744 \uc124\uc815\ud558\uace0, \ube48\ub3c4 \ud55c\ub3c4\ub97c \uc870\uc815\ud558\uace0, \ud0c0\uac9f\ud305 \ud30c\ub77c\ubbf8\ud130\ub97c \uc815\uc758\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \ub124\uc774\ud2f0\ube0c \uad11\uace0 \ub610\ub294 \ube44\ub514\uc624 \uad11\uace0 \uac19\uc740 \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>2\ub2e8\uacc4: \ub9e4\uccb4\uc0ac \uc628\ubcf4\ub529<\/strong><\/h3>\n<p>\uadf8 \ubc18\ub300\ud3b8\uc5d0 \uc788\ub294 \ub9e4\uccb4\uc0ac\ub3c4 \uacc4\uc815\uc744 \ub9cc\ub4e4\uace0 \ubcf4\ud1b5 \u2018\uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\u2019\ub77c\uace0\ub3c4 \ubd88\ub9ac\ub294 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0 \uc9c0\uba74\uc758 \ubaa9\ub85d\uc744 \uc791\uc131\ud569\ub2c8\ub2e4. \ud638\uc2a4\ud305\ud558\ub824\ub294 \uad11\uace0\uc758 \uc720\ud615\uacfc \uacf5\uac04 \uc0ac\uc774\uc988\ub294 \ubb3c\ub860 \uac00\uaca9\ub3c4 \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub300\uaddc\ubaa8 \ub9e4\uccb4\uc0ac\ub294 \ubcf4\uc720\ud55c \uad11\uace0 \uc9c0\uba74\uc744 \ucd5c\ub300\ud55c \ube60\ub974\uac8c \ucc44\uc6b0\uae30 \uc704\ud574 \uc5ec\ub7ec \uac1c\uc758 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc73c\uba70, \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \uc548\uc804\ub9dd\uc73c\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>3\ub2e8\uacc4: \uad11\uace0 \uc11c\ubc84\uc758 \uc5ed\ud560<\/strong><\/h3>\n<p>\uad11\uace0\uc8fc\uc640 \ub9e4\uccb4\uc0ac\uac00 \ubaa8\ub450 \uc628\ubcf4\ub529\ub418\uba74 \uad11\uace0 \uc11c\ubc84\uac00 \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uad11\uace0 \uc11c\ubc84\ub294 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \uae30\uc220\uc758 \uc911\ucd94\uac00 \ub429\ub2c8\ub2e4. \uad11\uace0 \uc11c\ubc84\ub294 \uc138\ubd80\uc801\uc778 \ub85c\uc9c1\uc744 \uc0ac\uc6a9\ud574 \uad11\uace0\uc8fc\uc758 \uad11\uace0\ub97c \uc801\uc808\ud55c \ub9e4\uccb4\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc790\ub3d9\uc73c\ub85c \ub9e4\uce58\uc2dc\ud0b5\ub2c8\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c\ub294 \ucf58\ud150\uce20\uc758 \uad00\ub828\uc131, \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305, \uae30\uc874 \uc131\uacfc \ub4f1 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>4\ub2e8\uacc4: \uad11\uace0 \uac8c\uc7ac \ubc0f \uc2dc\uc791 <\/strong><\/h3>\n<p>\uad11\uace0 \uc11c\ubc84\uac00 \ub9e4\uce6d\uc744 \ud55c \ud6c4, \uad11\uace0\ub4e4\uc740 \ub9e4\uccb4\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uac8c\uc7ac\ub429\ub2c8\ub2e4. \uc774\ub97c \u2018\uad11\uace0\ub97c \uac8c\uc7ac(ad serving)\u2019\ud55c\ub2e4\uace0 \ud569\ub2c8\ub2e4. \ud504\ub85c\uc138\uc2a4\uac00 \uc774\uac78\ub85c \ub05d\ub098\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uad11\uace0 \uc11c\ubc84\ub294 \ud074\ub9ad\ub960(CTR)\uacfc \uc804\ud658\uc728 \uac19\uc740 \uc131\ub2a5 \uc9c0\ud45c\ub97c \uae30\ubc18\uc73c\ub85c \uc2e4\uc2dc\uac04\uc73c\ub85c \uac8c\uc7ac\uc704\uce58\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>5\ub2e8\uacc4: \uc131\uacfc \ucd94\uc801<\/strong><\/h3>\n<p>\uad11\uace0\uac00 \uc81c\uacf5\ub418\uae30 \uc2dc\uc791\ud558\uba74, \uad11\uace0\uc8fc\uc640 \ub9e4\uccb4\uc0ac \ubaa8\ub450 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \uc131\uacfc\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub178\ucd9c \uc218, \ud074\ub9ad \uc218, \uc804\ud658 \uc218 \uac19\uc740 \uc9c0\ud45c\uac00 \uae30\ubcf8\uc73c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4. \uc77c\ubd80 \uace0\uae09 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ud788\ud2b8\ub9f5\uacfc \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>6\ub2e8\uacc4: \uc9c0\ubd88 \ubc0f \uc815\uc0b0 <\/strong><\/h3>\n<p>\uccad\uad6c \uc8fc\uae30\uac00 \ub05d\ub098\uba74, \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 CPM, CPC \ub610\ub294 CPA \ub4f1 \uc120\ud0dd\ud55c \uac00\uaca9 \ubaa8\ub378\uc5d0 \ub530\ub77c \uc694\uae08\uc774 \ubd80\uacfc\ub429\ub2c8\ub2e4. \ubc18\uba74\uc5d0, \ub9e4\uccb4\uc0ac\ub294 \uad11\uace0\ub97c \ud638\uc2a4\ud305\ud558\uc5ec \ubc1c\uc0dd\ud55c \uc218\uc775\uc744 \uae30\ubc18\uc73c\ub85c \uc9c0\ubd88\uc744 \ubc1b\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc640 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\uc758 \ucc28\uc774\uc810<\/strong><\/h2>\n<p>\uad11\uace0 \uae30\uc220 \ubd84\uc57c\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \u2018\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\u2019\uc640 \u2018\uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0(ad exchange)\u2019 \ub4f1\uc758 \uc6a9\uc5b4\uac00 \uc815\ud655\ud788 \uad6c\ubd84\ub418\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub354\ub7ec \uc788\uc2b5\ub2c8\ub2e4. \ucc28\uc774\uc810\uc744 \uac04\ub2e8\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc640 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\ub294 \uc628\ub77c\uc778 \uad11\uace0 \uac8c\uc7ac\uacf5\uac04\uc758 \uad6c\ub9e4\uc640 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uae30 \uc704\ud55c \uac83\uc774\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \uae30\ubcf8 \ubaa9\uc801\uc740 \uac19\uc9c0\ub9cc \uc6b4\uc601\uc0c1\uc5d0\uc11c \uc870\uae08 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ube0c\ub85c\ucee4 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uc5ec \uad11\uace0 \uc9c0\uba74\uc744 \uc218\uc9d1\ud558\uace0 \ub9c8\ud06c\uc5c5(\uc218\uc218\ub8cc)\uc744 \ud574\uc11c \uad11\uace0\uc8fc\uc5d0\uac8c \ud310\ub9e4\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0, \uc989 \uad11\uace0 \uac70\ub798\uc18c\ub294 \uad11\uace0\uc8fc\uac00 \uad11\uace0 \uac8c\uc7ac\uacf5\uac04\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc785\ucc30\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uc8fc\uc2dd \uc2dc\uc7a5\uacfc \ube44\uc2b7\ud558\uac8c \uc6b4\uc601\ub429\ub2c8\ub2e4. \ub54c\ubb38\uc5d0 \ubcf4\ud1b5 \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9 \ucc45\uc815\uacfc \ub354 \uc815\ud655\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc720\ud615<\/strong><\/h2>\n<p>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uac00 \uc131\uc219\ud574\uc9c0\uba74\uc11c, \ub2e4\uc591\ud55c \uc694\uad6c\ub97c \uc218\uc6a9\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uac00 \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc774\ub4e0, \ub9e4\uccb4\uc0ac\uc774\ub4e0, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc720\ud615\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc758\uc0ac \uacb0\uc815\uc744 \ud558\ub294 \ub370 \uc720\uc6a9\ud55c \ub3c4\uad6c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0, \uc624\ub298\ub0a0 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc8fc\uc694 \uc720\ud615\uc744 \uac04\ub2e8\ud788 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc218\uc9c1 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c<\/strong><\/h2>\n<p>\uc774\ub984\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774, \uc774\ub7ec\ud55c \ub124\ud2b8\uc6cc\ud06c\ub294 \ud2b9\uc815 \uc0b0\uc5c5 \ub610\ub294 \ud2c8\uc0c8 \uc2dc\uc7a5\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc904\uae4c\uc694? \uace0\ub3c4\ub85c \ud0c0\uac9f\ud654\ub41c \ud658\uacbd\uc5d0\uc11c \uc62c\ubc14\ub978 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ub354 \ub9ce\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac74\uac15\uacfc \uc6f0\ube59\uc744 \uc804\ubb38\uc73c\ub85c\ud558\ub294 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uac00 \uc788\uc5b4\uc11c, \uc758\ub8cc \ubd84\uc57c\uc758 \uad11\uace0\uc8fc\uc5d0\uac8c \uc758\ub8cc \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\uacf5\ub418\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218\uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud504\ub9ac\ubbf8\uc5c4 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c<\/strong><\/h2>\n<p>\ud504\ub9ac\ubbf8\uc5c4 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ucd5c\uc0c1\uc704\uad8c \ub9e4\uccb4\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc788\ub294 \uace0\ud488\uc9c8 \uad11\uace0 \uc9c0\uba74\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad11\uace0\ub97c \ud504\ub9ac\ubbf8\uc5c4 \ub514\uc9c0\ud138 \uc5d0\uc14b\uc5d0 \ud45c\uc2dc\ud558\uc5ec \uac00\uc2dc\uc131\uacfc \uc2e0\ub8b0\uc131\uc744 \ub192\uc774\uace0\uc790 \ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud3ec\ub9f7\ubcc4 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c<\/strong><\/h2>\n<p>\uc774 \ub124\ud2b8\uc6cc\ud06c\ub294 \ud2b9\uc815 \uad11\uace0 \ud3ec\ub9f7\uc5d0 \ucd08\uc810\uc744 \ub454 \ud2b9\uc218 \ub124\ud2b8\uc6cc\ud06c\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5b4\ub5a4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0\uc5d0\uc11c \ub6f0\uc5b4\ub09c \uc131\ub2a5\uc744 \ubc1c\ud718\ud558\uace0, \uc5b4\ub5a4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ube44\ub514\uc624\ub098 \uc778\uc571 \uad11\uace0\uc5d0 \uc801\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c. <\/strong>\uc774 \ub124\ud2b8\uc6cc\ud06c\ub294 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \uc8fc\uc694 \uad6c\uc131\uc6d0\uc73c\ub85c, \ubc30\ub108, \uc804\uba74\uad11\uace0, \uc2a4\uce74\uc774\uc2a4\ud06c\ub798\ud37c(\uc218\uc9c1 \uad11\uace0 \ubc30\ub108) \ub4f1\uc744 \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c <a href=\"https:\/\/www.criteo.com\/digital-advertising-glossary\/display-advertising\/\">\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0<\/a> \ud3ec\ub9f7\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac00\uc7a5 \uc624\ub798 \uc2e4\ud589\ub418\uace0 \uc788\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c \uc911 \ud558\ub098\uac00 \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c(Google Display Network)\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ub124\uc774\ud2f0\ube0c \ub124\ud2b8\uc6cc\ud06c. <\/strong>\ud0c0\ube14\ub77c(Taboola)\uc640 \uc544\uc6c3\ube0c\ub808\uc778(Outbrain)\uc740 \uc774 \ubd84\uc57c\uc5d0\uc11c \uac00\uc7a5 \uc798 \uc54c\ub824\uc9c4 \ub124\ud2b8\uc6cc\ud06c\ub85c, \ub9e4\uccb4\uc0ac\uc758 \ucf58\ud150\uce20\uc5d0 \ub9e4\ub044\ub7fd\uac8c \uc735\ud569\ub418\uc5b4 \ubcf4\ub2e4 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ube44\ub514\uc624 \ub124\ud2b8\uc6cc\ud06c. <\/strong>\ub125\uc2a8(Nexxen, \uad6c Unruly \ubc0f Tremor Video) \uac19\uc740 \ube44\ub514\uc624 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \uc544\uc6c3\uc2a4\ud2b8\ub9bc \ube44\ub514\uc624 \ud3ec\ub9f7\uc744 \ud65c\uc6a9\ud558\ub294, \ubcf4\ub2e4 \uc5ed\ub3d9\uc801\uc774\uace0 \ub208\uae38\uc744 \ub044\ub294 \ucf58\ud150\uce20\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc778\uc571 \ub124\ud2b8\uc6cc\ud06c. <\/strong>\uc560\ub4dc\ubab9 \ubc14\uc774 \uad6c\uae00(AdMob by Google)\uc740 \ubaa8\ubc14\uc77c \uc571 \ub0b4\uc5d0 \uac8c\uc7ac\ub418\ub294 \uad11\uace0\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \uc778\uc571 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \ub300\ud45c\uc801\uc778 \uc608\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc5ec\uae30\uc11c \uc911\uc694\ud55c \uac83\uc740 \ub2e4\uc591\ud55c \uc5c5\uc885, \ud3ec\ub9f7, \ub9e4\uccb4\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \uc5ec\ub7ec \ub124\ud2b8\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\ub824\uba74 \uc870\uc728\uacfc \uad00\ub9ac\uac00 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uc5ec\ub7ec \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ubcf4\uace0\ub97c \ucde8\ud569\ud558\ub294 \uac83\uc740 \uae4c\ub2e4\ub85c\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc6b0 \ud3ec\uad04\uc801\uc778 DSP \uc194\ub8e8\uc158\uc774 \ub354 \uc801\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc774\uc810<\/strong><\/h2>\n<p>\uc9c0\uae08\uae4c\uc9c0 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uac00 \ubb34\uc5c7\uc774\uace0 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74, \uc65c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud560\uae4c\uc694? \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uad11\uace0\uc8fc\uc758 \uce21\uba74<\/strong><\/h3>\n<ul>\n<li><strong>\ud6a8\uc728\uc801\uc778 \uc608\uc0b0 \ud65c\uc6a9.<\/strong> \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\uac00 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0\ub9cc \uad11\uace0\uc758 \uacf5\uae09 \uacbd\ub85c\uac00 \ud56d\uc0c1 \ud22c\uba85\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uad11\uace0 \uac8c\uc7ac\uacf5\uac04\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud3ed\ub113\uc740 \uc561\uc138\uc2a4.<\/strong> \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ub2e4\uc591\ud55c \ub9e4\uccb4\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad11\ubc94\uc704\ud558\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc704\uce58\ub97c \uc815\ud655\ud558\uac8c \uc81c\uc5b4\ud560 \uc218 \uc5c6\ub354\ub77c\ub3c4 \uad11\uace0\uc5d0 \uc801\ud569\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \ucc3e\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uac04\uc18c\ud654\ub41c \uc6b4\uc601.<\/strong> \ud558\ub098\uc758 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ubaa8\ub4e0 \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\ub97c \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0\ub9cc \ubcf4\ub2e4 \uc138\ubc00\ud558\uac8c \ucea0\ud398\uc778\uc744 \uc81c\uc5b4\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><strong>\ub9e4\uccb4\uc0ac\uc758 \uce21\uba74<\/strong><\/h3>\n<ul>\n<li><strong>\uc218\uc775 \ucc3d\ucd9c \uae30\ud68c<\/strong>. \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ub9e4\uccb4\uc0ac\uac00 \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uacfc \uac00\uaca9 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uae38\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, <a href=\"https:\/\/www.criteo.com\/platform\/commerce-grid\/\">\uc644\uc804\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 SSP\u00a0<\/a>\uc635\uc158\uc5d0 \ube44\ud574 CPM\uc774 \ub0ae\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uac04\uc18c\ud654\ub41c \uad11\uace0 \uad00\ub9ac<\/strong>. \uc5ec\ub7ec \uad11\uace0\uc8fc\ub4e4\uc744 \uc9c1\uc811 \uc0c1\ub300\ud558\ub294 \ub300\uc2e0 \ub9e4\uccb4\uc0ac\ub294 \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \uac83\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud504\ub85c\uc138\uc2a4\uac00 \uc218\uc6d4\ud574\uc9d1\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub85c \uc778\ud574 \ub9e4\ucd9c \ud55c\ub3c4\uac00 \uc904\uc5b4\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 \ubc0f \uc778\uc0ac\uc774\ud2b8<\/strong>. \ub300\ubd80\ubd84\uc758 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ubd84\uc11d\uacfc \uc131\uacfc \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\ubbc0\ub85c, \ub9e4\uccb4\uc0ac\ub294 \ud604\uc7ac \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc788\uace0 \ubb34\uc5c7\uc744 \uc870\uc815\ud560 \ud544\uc694\uac00 \uc788\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc9c0\uae08\uae4c\uc9c0 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud5a5\ud6c4 \ubbf8\ub514\uc5b4 \uacc4\ud68d\uc744 \ubcf4\uac15\ud558\uac70\ub098 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\ub824\ub294 \uacbd\uc6b0 \uc801\uc808\ud55c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \uc120\ud0dd\ud558\uba74 \uc774\ub7ec\ud55c \uacb0\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub3c4\uc6c0\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\ub294 \uac70\ub300\ud558\uace0 \ubcf5\uc7a1\ud569\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5b4\ub514\uc5d0\uc11c \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694? \ub9ce\uc740 \uad11\uace0\uc8fc\uc640 \ub9e4\uccb4\uc0ac\uc5d0\uac8c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c(Ad Network)\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc138\uc0c1\uc73c\ub85c \ub4e4\uc5b4\uac00\ub294 \uc9c4\uc785\ub85c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc758 \uc138\uc0c1\uc73c\ub85c \ub4e4\uc5b4\uac00\ub294 \ub370\ub294 \ub2e4 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. 2023\ub144 \ud604\uc7ac \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \uc9c0\ucd9c\ud558\ub294 \ube44\uc6a9\uc740 \uc57d 6,270\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud569\ub2c8\ub2e4. 2026\ub144\uae4c\uc9c0 \uadf8 \uc218\uce58\ub294 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