{"id":19888,"date":"2023-12-15T03:40:36","date_gmt":"2023-12-15T03:40:36","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19888"},"modified":"2023-12-15T14:31:42","modified_gmt":"2023-12-15T14:31:42","slug":"the-state-of-addressability-our-strategy-for-2024","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-addressability-our-strategy-for-2024\/","title":{"rendered":"\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud604\ud669: \ud06c\ub9ac\ud14c\uc624\uc758 2024\ub144 \uc804\ub7b5"},"content":{"rendered":"

\uad11\uace0\uc5c5\uacc4\ub294 \ub04a\uc784\uc5c6\uc774 \uc7ac\ucc3d\uc870\uac00 \uc77c\uc5b4\ub098\ub294 \uac83\uc73c\ub85c \uc545\uba85\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub0b4\ub144\uc740 \uac00\uc7a5 \uc5ed\ub3d9\uc801\uc778 \ud55c \ud574\uac00 \ub420 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uac00\uc7a5 \ud070 \ubcc0\ud654\ub294 \ud06c\ub86c(Chrome) \uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0\uc774 \uc911\ub2e8\ub418\ub294 \uac83\uacfc \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd\uc744 \ud06c\uac8c \ubcc0\ud654\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc5c5\uacc4\uc758 \uc77c\uc6d0\uc73c\ub85c\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \uc218\ub144\uac04 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc5d0 \ub300\ube44\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc0ac\ud30c\ub9ac(Safari)\uc640 \ud30c\uc774\uc5b4\ud3ed\uc2a4(Firefox)\ub294 2017\ub144\uacfc 2020\ub144\uc5d0 \uac01\uac01 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc744 \ub2e8\uacc4\uc801\uc73c\ub85c \uc911\ub2e8\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \ud06c\ub86c\uc774 \uc5ec\uc804\ud788 \ube0c\ub77c\uc6b0\uc800 \ud2b8\ub798\ud53d\uc758 63.5%<\/a>\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc758\ubbf8 \uc788\ub294 \ub300\uc548 \uc5c6\uc774 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc774 \uc911\ub2e8\ub418\ub294 \uac83\uc740 \uad11\uace0 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc911\uc694\ud55c \uc0ac\uc548\uc774\uae30 \ub54c\ubb38\uc5d0, \uad6c\uae00(Google) \uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4(Privacy Sandbox) \ub97c \ube44\ub86f\ud574 \ub300\uc548\uc73c\ub85c \uc81c\uc2dc\ub41c \uc5c5\uacc4 \uc194\ub8e8\uc158\ub4e4\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc5c5\ub370\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uace0 \uace0\uac1d\uc758 \ud5a5\ud6c4 \uad11\uace0 \uc131\uacfc\ub97c \uc9c0\uc6d0\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ud3ec\uad04\uc801\uc774\uace0 \ub2e4\uac01\uc801\uc778 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc804\ub7b5\uc744 \uac04\ub7b5\ud558\uac8c \uacf5\uc720\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

2024\ub144 \ucd9c\uc2dc \uc608\uc815\uc778 \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \ub300\ud574 \uafb8\uc900\ud788 \uc900\ube44\ud574 \uc628 \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\ub4e4\uc774 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uc720\uc5f0\uc131\uc744 \ud544\uc694\ub85c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc744 \uc704\ud574 \ubcf4\ub2e4 \uac1c\ubc29\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \ud1b5\ud569 \uc0dd\ud0dc\uacc4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 \uc194\ub8e8\uc158\uc758 \u00a0\ud655\uc7a5\uc131\uacfc \uc0c1\ud638 \uc6b4\uc6a9\uc131\uc744 \uac15\uc870\ud558\ub294<\/a> \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \uad6c\ucd95\ud558\uace0\uc790 \uacc4\uc18d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \uc804\ub7b5\uacfc \ub3c4\uad6c\uac00 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\ub4e4\uc774 \uc9c4\ud654\ud558\ub294 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud658\uacbd\uc744 \ud5e4\uccd0 \ub098\uac00 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \ud48d\ubd80\ud55c \ubbf8\ub798\ub97c \ud5a5\ud574 \uc9c4\ud654\ud558\ub294 \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud574 \uc904 \uac83\uc774\ub77c\uace0 \uad73\uac8c \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0dd\ud0dc\uacc4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \ud3c9\uac00<\/h2>\n

\uc758\ubbf8 \uc788\ub294 \ub300\uc548\uc774 \ub098\uc640 \uc788\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\uc5d0\uc11c, \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubcc0\ud654\ub294 \uc804\uccb4 \uc0dd\ud0dc\uacc4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \uad6c\uc131\uc6d0\ub4e4\uc740 \uc804\uccb4 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c \uc18c\ube44\uc790 \ud589\ub3d9, \uc989 \uac80\uc0c9, \uc1fc\ud551, \uad6c\ub9e4 \ubc29\uc2dd\uc744 \uc774\ud574\ud574\uc57c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\uc758 \uacbd\uc6b0, \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \ucea0\ud398\uc778\uc744 \uc815\ud655\ud558\uac8c \uce21\uc815\ud558\uae30\uac00 \ub354 \uc5b4\ub824\uc6cc\uc9c0\ubbc0\ub85c, \uad11\uace0 \uc608\uc0b0\uc774 \uac00\uc7a5 \ud070 \ud6a8\uacfc\ub97c \ub0b4\ub294 \ub9e4\uccb4\uc0ac, \uc720\ud1b5\uc0ac \uc0ac\uc774\ud2b8 \ubc0f \uc18c\uc15c \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0\uc11c \uba54\uc2dc\uc9d5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub2a5\ub825\uc774 \ubd80\uc871\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc640 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \uac10\uc18c\ud568\uc5d0 \ub530\ub77c, \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub294 \uc790\uc0ac\uc758 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc640 \ub9de\uc9c0 \uc54a\ub294 \ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc9c0\uba74\uc5d0 \uad11\uace0\ud558\ub294 \uac83\uc744 \uaebc\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ub9e4\ub825\uc774 \uac10\uc18c\ud558\uba74 \uc7a0\uc7ac\uc801\uc73c\ub85c \ub9e4\uccb4\uc0ac\uc758 \uc218\uc775\uc774 \ub0ae\uc544\uc9c0\uace0 \uc804\ubc18\uc801\uc778 \ube0c\ub79c\ub4dc \ud22c\uc790\ub3c4 \uac10\uc18c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \uc801\uc751\ud558\uae30 \uc704\ud574, \ubaa8\ub4e0 \uc720\ud615\uc758 \ub9e4\uccb4\uc0ac\ub4e4\uc740 \uc790\uccb4 \ubcf4\uc720\ud55c \u2018\ud37c\uc2a4\ud2b8\ud30c\ud2f0\u2019 \ub370\uc774\ud130 \uc804\ub7b5\uc5d0 \uc9d1\uc911\ud558\uace0, \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uac00 \ubd88\uac00\ub2a5\ud55c \uc18c\ube44\uc790\ub4e4\uc5d0 \ub300\ud55c \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \uac15\ud654\ud558\uba70, \uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc720\ud1b5\uc0ac\ub294 \uc790\uc0ac \ub370\uc774\ud130\uc5d0 \uad11\ubc94\uc704\ud558\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc9c0\ub9cc, \ud2b9\ud788 \uc624\ub514\uc5b8\uc2a4\uc640 \uc218\uc775 \uc131\uc7a5\uc744 \ubaa8\ub450 \uc99d\uac00\uc2dc\ud0a4\uae30 \uc704\ud574 \uc790\uc0ac\uc758 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uacc4\uc18d \uac15\ud654\ud558\uace0\uc790 \ud560 \uac83\uc785\ub2c8\ub2e4. \uc628\uc0ac\uc774\ud2b8 \uc2a4\ud3f0\uc11c\ub4dc \uad11\uace0\uc640 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud1b5\ud55c \uc218\uc775 \ucc3d\ucd9c\uc740 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc640 \uad00\ub828\ub41c \ubcc0\ud654\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc9c0\ub9cc, \uad11\uace0 \uc9c0\uba74\uc740 \ubb34\ud55c\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \uc720\ud1b5\uc0ac\ub294 \uc624\ud504\uc0ac\uc774\ud2b8 \uae30\ud68c\ub97c \ud0d0\uc0c9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc790\uccb4 \ubcf4\uc720\ud55c \ub370\uc774\ud130\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8 \uc678\ubd80\uc5d0\uc11c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc18c\ube44\uc790\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc120\ud638\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc744 \uc0ac\uc774\ud2b8\ub85c \ub2e4\uc2dc \ubd88\ub7ec\uc624\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub824\uba74 \ud574\uc2dc\ub41c \uc774\uba54\uc77c \ub4f1\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubaa8\ub4e0 \ub3c4\uc804\uacfc\uc81c\ub294 \uc18c\ube44\uc790 \uacbd\ud5d8\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc5d0 \uac1c\uc778 \ub9de\ucda4\ud654\uac00 \ubd80\uc871\ud558\uba74 \uc18c\ube44\uc790\ub294 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uacfc \ub9e4\uccb4\uc0ac\uc758 \ucf58\ud150\uce20\uc5d0\uc11c \uac00\uce58\ub97c \ubc1c\uacac\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc6b0\uc5d0 \ub530\ub77c\uc11c\ub294 \uad11\uace0\ub178\ucd9c \ube48\ub3c4 \uad00\ub9ac\uac00 \uc801\uc808\ud558\uc9c0 \uc54a\uace0 \uace0\uac1d\uc758 \uc5ec\uc815\uc5d0 \ub530\ub77c \uba54\uc2dc\uc9d5\uc774 \uc21c\ucc28\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc544, \uac19\uc740 \uad11\uace0\ub97c \uc218\ucc28\ub840 \ubc18\ubcf5\uc801\uc73c\ub85c \ubcf4\ub294 \ub4f1\uc758 \ubd80\uc815\uc801\uc778 \uacbd\ud5d8\uc744 \ucd08\ub798\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uacfc\uac70 \uc560\ub4dc\ud14c\ud06c(adtech) \ubd90\uc758 \uc885\ub9d0\uc744 \uc5f0\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \ub2f9\uc2dc\uc5d0\ub294 \uce58\uc544 \ubbf8\ubc31, \uccb4\uc911 \uac10\uc18c \ub4f1 \uc0ac\ub78c\ub4e4\uc774 \uad00\uc2ec\uc774\ub098 \uad6c\ub9e4\ud560 \uc0dd\uac01\uc774 \uc5c6\ub294 \uc11c\ube44\uc2a4\ub4e4\uc5d0 \ub300\ud55c \uc800\ud488\uc9c8 \uad11\uace0\uac00 \ubc94\ub78c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\ub294 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ubd88\ucf8c\uac10\uc744 \uc904 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9e4\uccb4\uc0ac\ub4e4\uc5d0\uac8c \ubcc4\ubc18 \uac00\uce58\uac00 \uc5c6\uc5b4 \ubaa8\ub450\uc5d0\uac8c \uc2b9\uc0b0 \uc5c6\ub294 \uac8c\uc784\uc785\ub2c8\ub2e4.<\/p>\n

\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \uc704\ud55c \uc5c5\uacc4\uc758 \uc194\ub8e8\uc158<\/h2>\n

\uad6c\uae00\uc774 2020\ub144\uc5d0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc744 \ub2e8\uacc4\uc801\uc73c\ub85c \uc911\ub2e8\ud558\uaca0\ub2e4\ub294 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud55c \uc774\ub798\ub85c, \uc5c5\uacc4\uc5d0\ub294 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158\ub4e4\uc774 \uc6b0\ud6c4\uc8fd\uc21c\ucc98\ub7fc \uc0dd\uaca8\ub0ac\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc744 \ub9ce\uc774 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc5c5\uacc4 \uc804\ubc18\uc5d0 \uc774\uc775\uc744 \uc81c\uacf5\ud558\uace0 \uac15\ud654\ud558\uae30 \uc704\ud574 \uadf8 \uacb0\uacfc\ub97c \uacc4\uc18d \ubc1c\ud45c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5\ub4e4\uc774 \ucfe0\ud0a4\ub97c \ub300\uc2e0\ud558\ub294 ‘\uc774\uac83\uc5d0 \uc801\ud569\ud55c’ \uac83\uc73c\ub85c \ub3c5\uc790\uc801\uc778 \uc2dd\ubcc4\uc790\ub97c \uc81c\uc548\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc194\ub8e8\uc158 \uc911 \ub2e4\uc218\ub294 \uc790\uc0ac \uc870\uc9c1\uc774\ub098 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c\ub9cc \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \ud655\uc7a5\uc131\uacfc \uad11\ubc94\uc704\ud55c \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uacfc\uc758 \uc0c1\ud638\uc6b4\uc6a9\uc131\uc744 \uc81c\ud55c\ud558\uae30 \ub54c\ubb38\uc5d0 \ub2e8\ud3b8\ud654\ub97c \uc2ec\ud654\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774, \uac00\uc7a5 \ub110\ub9ac \ub17c\uc758\ub418\ub294 \uc5c5\uacc4 \uc194\ub8e8\uc158\uc740 \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc785\ub2c8\ub2e4. \uc774\ub294 \uad6c\uae00\uc5d0\uc11c \uc81c\uc548\ud55c \uc6cc\ud0b9 \uadf8\ub8f9 \uc774\ub2c8\uc154\ud2f0\ube0c\ub85c API\ub97c \ud14c\uc2a4\ud2b8\ud558\uc5ec \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774 \ud06c\ub86c\uc5d0\uc11c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \uc720\uc9c0\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc218\ub144 \ub3d9\uc548 \uc560\ub4dc\ud14c\ud06c\uc758 \uc120\uad6c\uc790 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uba70 \uad6c\uae00\uacfc \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \ub300\ud574 \ud611\ub825\ud574\uc654\uace0, \uc81c\uc548\ub41c \uc194\ub8e8\uc158\uc774 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\ub97c \uc704\ud574 \uad11\uace0 \uc131\uacfc\ub97c \uc720\uc9c0\ud574\uc904 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \ud568\uaed8 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uc194\ub8e8\uc158\uc744 \uc5c4\uaca9\ud788 \ud14c\uc2a4\ud2b8\ud574 \uc654\uc2b5\ub2c8\ub2e4. 2024\ub144\uc5d0\ub294 \uad6c\uae00\uc774 1\ubd84\uae30\uc5d0 \ud06c\ub86c \uc0ac\uc6a9\uc790\uc758 1%\uc5d0 \ub300\ud574 \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc124\uc815\ud558\uc5ec \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ud2b8\ub798\ud53d\uc5d0 \ub300\ud574 5\uac1c\uc6d4 \uac04\uc758 \ud14c\uc2a4\ud2b8\ub97c \ud5c8\uc6a9\ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0, \ucfe0\ud0a4\uac00 \uc5c6\ub294 \uc138\uc0c1\uc774 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uc9c0 \uc9c1\uc811 \ud655\uc778\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8\uac00 \uc644\ub8cc\ub41c \ud6c4 Google\uc740 Criteo\ub97c \ud3ec\ud568\ud55c \ucc38\uc5ec \uae30\uc5c5\uc758 \uacb0\uacfc\ub97c \ud3c9\uac00\ud560 \uc608\uc815\uc774\uace0 \u00a0\uc601\uad6d \uacbd\uc7c1 \uc2dc\uc7a5\uccad (CMA)<\/a>\uc758 \uc2b9\uc778\uc774 \uc788\uc744 \ub54c\uae4c\uc9c0 \ucd94\uac00 \ucfe0\ud0a4\uc9c0\uc6d0 \uc911\ub2e8\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucc38\uace0\ub85c, \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uc81c\uc548\uc5d0 \ub300\ud55c CMA\uc758 \uc870\uc0ac\uc5d0 \ub300\ud55c \uc751\ub2f5\uc73c\ub85c, \uad6c\uae00\uc740 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc804\uccb4 \uc628\ub77c\uc778 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uacbd\uc7c1\uc5d0 \ub300\ud55c \ud53c\ud574\ub97c \ucda9\ubd84\ud788 \uc644\ud654\ud558\uc9c0 \ubabb\ud560 \uacbd\uc6b0 \ud06c\ub86c\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud558\uc9c0 \uc54a\uc744 \uac83\uc774\ub77c\uace0 CMA\uc5d0 \uc11c\uba74\uc73c\ub85c \uc57d\uc18d\ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uad6c\uae00\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \uc57d\uc18d\uc744 \uc874\uc911\ud560 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. CMA\ub294 \uc624\ud508 \uc6f9\uc5d0\uc11c \uad11\uace0 \uc131\uacfc\uac00 \uc800\ud558\ub418\uba74 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c\uc774 \uc2e4\uc81c\ub85c \uad6c\uae00\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc0dd\ud0dc\uacc4\uc640 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud53c\ud574\ub97c \uc904 \uc218 \uc788\uc744 \uac83\uc744 \uc6b0\ub824\ud588\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub294 \ud0c0\uac9f\ud305\uacfc \uce21\uc815\uc758 \uce21\uba74\uc5d0\uc11c \ucda9\ubd84\ud55c \uc218\uc900\uc758 \uc131\uacfc\ub97c \ub2ec\uc131\ud574\uc57c \ud558\uba70, \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uad6c\uae00\uc740 \uaddc\uc81c \uc9d1\ud589\uc5d0 \uc9c1\uba74\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uad6c\uae00\uacfc \ud611\ub825\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa9\ud45c\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \ud06c\ub86c\uc5d0\uc11c \uc81c\uac70\ub418\uae30 \uc804\uc5d0 \uace0\uac1d\uc5d0\uac8c \ubb34\uc5c7\uc774 \ud544\uc694\ud55c\uc9c0, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc774\ub7ec\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uacbd\uc81c\uc801 \uc131\uacfc\uc640 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \ud568\uaed8 \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

1\uc6d4\uc774 \ub418\uc5b4 \ud2b8\ub798\ud53d 1%\uc5d0 \ub300\ud55c \ucfe0\ud0a4 \uc0ac\uc6a9\uc774 \uc911\ub2e8\ub418\uae30 \uc804\uae4c\uc9c0, \ud06c\ub9ac\ud14c\uc624\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uc194\ub8e8\uc158\uc744 \uacc4\uc18d \ud14c\uc2a4\ud2b8\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \ud06c\ub86c \ud2b8\ub798\ud53d\uc758 \uadf9\ud788 \uc77c\ubd80\uc5d0\ub9cc \ud14c\uc2a4\ud2b8\ub97c \ud560 \uc218 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, 210\uac1c\uc758 \uc720\ud1b5\uc0ac\uc640 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc548\uc804\uc744 \uc9c0\uc6d0\ud558\ub294 \uc218\ucc9c \uac1c\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ub9e4\uccb4\uc0ac\ub97c \ud3ec\ud568\ud55c 19,000\uac1c\uc758 \uad11\uace0\uc8fc\ub4e4 \ub355\ubd84\uc5d0, \ud06c\ub9ac\ud14c\uc624\uc758 \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub294 \uad6c\uae00\uc758 \uc81c\uc548\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\uc758\ubbf8\ud55c \ube44\uc911\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uacfc \uc774\uc57c\uae30\ub97c \ub098\ub220\ubcf4\uba74, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uad11\ubc94\uc704\ud55c \ucf54\ud638\ud2b8, \ub610\ub294 \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \u2018\uc774\uc775 \uadf8\ub8f9\u2019\uc5d0\ub9cc \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\ub2e4\ub294 \uc624\ud574\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uac1c\uc778 \ud0c0\uac9f\ud305\uacfc \uce21\uc815\uc5d0 \ub300\ud574\uc11c\ub3c4 \ud14c\uc2a4\ud2b8\ub97c \ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc5b8\uae09\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \ud65c\uc6a9\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa9\ud45c\ub294 \uace0\uac1d\uc774 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uae30\ub300\ud558\ub294 \uc218\uc900\uc758 \uc131\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad6c\uae00\uc774 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0\uc11c \uc57d\uc18d\ud55c \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud604\uc7ac \ud06c\ub86c\uc5d0\uc11c \uc6b4\uc601\ub418\ub294 \uc138 \uac00\uc9c0 \uc8fc\uc694 API\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 Protected Audience((\uad6c) FLEDGE<\/a>),\u00a0Topics<\/a>, Attribution Reporting<\/a>\uac00 \ud3ec\ud568\ub418\uba70, \uc774 API\ub4e4\uc740 \ub9ac\ud0c0\uac9f\ud305\uacfc \uad00\uc2ec\uc0ac \uae30\ubc18 \uad11\uace0, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\ub294 \uce21\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uad6c\uae00\uacfc \uc9c0\uc18d\uc801\uc73c\ub85c \ud611\ub825\ud558\uc5ec 2024\ub144 \uc0c1\ubc18\uae30 \uc2dc\uc7a5 \ud14c\uc2a4\ud2b8\ub97c \uc900\ube44\ud558\uace0 \uc788\uc73c\uba70, \uad6c\uae00\uc774 \uc5b4\ub5a4 \ud589\ubcf4\ub97c \ucde8\ud558\ub4e0, \uadf8 \uc811\uadfc \ubc29\uc2dd\uc774 \uc0dd\ud0dc\uacc4\uc758 \uac74\uac15\uacfc \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0ac\uc774\uc5d0\uc11c \uade0\ud615\uc744 \uacc4\uc18d \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ud560 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ud06c\ub86c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub6f0\uc5b4\ub09c \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub354\ub77c\ub3c4, \uc131\uacf5\uc744 \uadf9\ub300\ud654\ud558\uace0 \ubaa8\ub4e0 \ud658\uacbd\uc5d0\uc11c \uc5c5\uacc4\uc758 \ucd1d\uccb4\uc801\uc778 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc694\uad6c\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud574\uc11c\ub294 \ucd94\uac00\uc801\uc778 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uad81\uadf9\uc801\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\ub4e4\uc774 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ucd94\uad6c\ud560 \uc218 \uc788\ub3c4\ub85d, \uc801\uc808\ud558\uac8c \ud63c\ud569\ub41c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158\ub4e4\uc5d0 \uc720\uc5f0\ud558\uace0 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub2e4\uac01\uc801\uc778 \u00a0\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc804\ub7b5 <\/a><\/h2>\n

\uace0\uac1d\uacfc \ud30c\ud2b8\ub108\ub4e4\uc744 \uc704\ud574 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \uc9c0\uc6d0\ud558\uace0 \ubbf8\ub798\uc5d0 \uc900\ube44\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc778\ud130\ub137\uc758 \ub9e4\uccb4\uc0ac\uc640 \uc720\ud1b5\uc0ac \uc0ac\uc774\ud2b8\ub294 \ubb3c\ub860 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub9de\ucda4\ud654\uc640 \uce21\uc815\uc774 \uac00\ub2a5\ud55c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub2e4\uac01\uc801\uc778 \uc804\ub7b5\uc744 \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4. \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \ucc38\uc5ec\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4, \ud06c\ub9ac\ud14c\uc624 \uc804\ub7b5\uc758 \ub610 \ub2e4\ub978 \uc8fc\ucd95\uc740 \ud574\uc2dc\ub41c \uc774\uba54\uc77c \uac19\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc801\uc808\ud55c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \ud574\uc2dc\ub41c \uc2dd\ubcc4\uc790\ub294 \uc218\ub9ce\uc740 \ubcf5\uc7a1\ud55c \ud1b5\ud569\uc774\ub098 \ud30c\ud2b8\ub108\uc2ed\uc774 \uc5c6\uc5b4\ub3c4 \uc218\uc694\uc640 \uacf5\uae09 \uc804\ubc18\uc5d0\uc11c \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uc5f0\uacb0\ud558\uc5ec \uc131\uacf5\uc801\uc778 \ub9de\ucda4\ud654\uc640 \uce21\uc815\uc744 \ucd09\uc9c4\ud574\uc8fc\ub294 \ubc94\uc6a9 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n

\ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \ud30c\uc774\uc5b4\ud3ed\uc2a4\uc640 \uc0ac\ud30c\ub9ac\uc5d0\uc11c \ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc744 \uc0ac\uc6a9\ud574 \uc218\uc775\uc744 52% \uc99d\uac00\ud55c \ub9e4\uccb4\uc0ac \uace0\uac1d\ucc98\ub7fc, \uc774\ubbf8 \ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc758 \uc131\ub2a5\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \ud55c \ub300\ud615 \ub9e4\uccb4\uc0ac \ud30c\ud2b8\ub108\ub294 \ud574\uc2dc\ub41c \uc774\uba54\uc77c \uc785\ucc30\uc774 \uc21c\ucc28\uc801\uc73c\ub85c \uc99d\uac00\ud558\uc5ec \uc0ac\ud30c\ub9ac \ube0c\ub77c\uc6b0\uc800 \ud2b8\ub798\ud53d\uc758 CPM\uc774 140% \uac00\uae4c\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub355\ubd84\uc5d0 \ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc744 \uc778\uc99d\ub41c \ub85c\uadf8\uc778 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \ud0c0\uac9f\ud305 \uc2e0\ud638\ub85c \uc0ac\uc6a9\ud55c \ud6c4 \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc774 \uc804\ub144 \ub300\ube44 70% \ub298\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uacf5\uc740 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \uc0c1\ud669\uc5d0\uc11c \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uc9c0\ud560 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc778\ud130\ub137 \uc678\ubd80\uc758 \uc18c\ube44\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc774\ub97c \ud65c\uc131\ud654\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0, \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc720\ud1b5\uc0ac\uc758 \uc0ac\uc774\ud2b8\ub098 \uc18c\uc15c \ud50c\ub7ab\ud3fc \uac19\uc774 \ubcf4\ub2e4 \ud3d0\uc1c4\uc801\uc774\uace0 \uc778\uc99d\ub41c \ud658\uacbd\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc704\ud55c 210\uac1c \uc720\ud1b5\uc0ac\uc640\uc758 \ud3ed\ub113\uc740 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574, \ub9c8\ucf00\ud130\ub294 \ud3d0\uc1c4\ub41c \ud658\uacbd\uc5d0\uc11c \ud6a8\uc728\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ud65c\uc131\ud654\ud558\uace0 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \ucee8\ud14d\uce04\uc5bc \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud574 \ud2b9\uc815 \uc81c\ud488\uc5d0 \ud638\uac10\uc744 \uac00\uc9c4 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc \uc120\ud0dd\uacfc \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uc2e0\ub8b0\ub97c \uac16\uace0 \ubc29\ubb38\ud558\ub294 \ucf58\ud150\uce20\ub85c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5c5\uacc4 \uc120\ub3c4\uc801\uc778 \ud06c\ub9ac\ud14c\uc624\uc758 AI\ub294 \uc8fc\ucd95\uc774 \ub418\ub294 \uc774\ub7ec\ud55c \uac01 \uc694\uc18c\ub4e4\uc744 \ub4b7\ubc1b\uce68\ud574\uc8fc\uba70, \ud574\uc2dc\ub41c ID\uac00 \uc788\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \uad00\uacc4\uc5c6\uc774 \ubaa8\ub4e0 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud06c\ub9ac\ud14c\uc624\uc5d0 \ub0b4\uc7a5\ub41c \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM)\uc744 \uc0ac\uc6a9\ud574 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc0ac\ub97c \uc608\uce21\ud558\uace0 \uad11\uace0\uc5d0 \ub300\ud55c \ubc18\uc751\uc744 \uc608\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacf5\uac1c \ubaa8\ub378\uc744 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uac1c\uc778 \ub370\uc774\ud130\uc640 \uacb0\ud569\ud568\uc73c\ub85c\uc368, \ub9c8\ucf00\ud130\ub294 \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \uc190\uc0c1\uc2dc\ud0a4\uc9c0 \uc54a\uc73c\uba74\uc11c \uc608\uce21\uc758 \uc815\ud655\ub3c4\ub97c \ub192\uc774\uace0, \uc0ac\ub77c\uc9c8 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c, \ube0c\ub79c\ub4dc\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uace0, \uc7a0\uc7ac\uc801\uc73c\ub85c \ub354 \ub9ce\uc740 \uc591\ubc29\ud5a5 \uad11\uace0 \uacbd\ud5d8\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc(Commerce Media Platform)\uc5d0 \ud1b5\ud569\ub41c \ub3c4\uad6c \ubaa8\uc74c\uc744 \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8, \uc624\ud508 \uc778\ud130\ub137 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d\uc758 \uc608\uc0b0\uc744 \ub3d9\uc801\uc73c\ub85c \ud560\ub2f9\ud558\uc5ec \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc194\ub8e8\uc158\ub4e4 \uac04\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud1b5\ud574, \ubaa8\ub4e0 \ud658\uacbd\uc5d0\uc11c \uad11\uace0 \ud22c\uc790\ub97c \ucd09\uc9c4\ud558\uc5ec \uc131\uacf5\uc744 \uc704\ud574 \ucd5c\uc801\ud654\ub418\uace0 \ub2e4\uac01\ud654\ub41c \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\ub4e4\uc740 \uc774\ub7ec\ud55c \uac01 \uc194\ub8e8\uc158\uc774 \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ubb3c\ub860, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc6b0\uc120\uc2dc\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc5d0 \uc548\uc2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ud574\uc2dc\ub428\uc73c\ub85c\uc368 \uac1c\uc778\uc2dd\ubcc4\uc815\ubcf4\uac00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ub0b4\uc5d0\uc11c \ub178\ucd9c\ub418\ub294 \uc704\ud5d8\uc744 \uc81c\uac70\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ud575\uc2ec\uc73c\ub85c \uc0bc\uace0, \uc624\ud508 \uc778\ud130\ub137, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ubc0f \ud3d0\uc1c4\ub41c \ud658\uacbd\uc744 \uc544\uc6b0\ub974\ub294 \uc790\uc0ac\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ub370\uc774\ud130 \uc218\uc9d1\uacfc \ub370\uc774\ud130 \ud65c\uc131\ud654\uc5d0 \ub300\ud55c \ub3d9\uc758\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2024\ub144\uc740 \uc804\ud658\uc758 \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n

2024\ub144\uc774 \ub418\uba74 \ud06c\ub9ac\ud14c\uc624\ub294 3\ub144 \ub118\uac8c \uc900\ube44\ud574\uc654\ub358 \uacc4\ud68d\uc758 \ud55c \uac00\uc6b4\ub370\uc5d0 \ub4e4\uc5b4\uc12d\ub2c8\ub2e4. \uc774\ub294 \ubd88\ud655\uc2e4\uc131\uc774 \ubcf4\ub2e4 \uba85\ud655\ud55c \uc774\ud574\ub85c \uc804\ud658\ub418\uc5b4, \uc804\uccb4 \uc0dd\ud0dc\uacc4\uc5d0 \uc644\uc804\ud55c \uadf8\ub9bc\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub428\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\ub0b4\ub144\uc5d0\ub294 \uad11\uace0\uc5c5\uacc4\uc5d0\uc11c \uc9c0\uae08\uae4c\uc9c0 \ubcf4\uc9c0 \ubabb\ud588\ub358 \ud601\uc2e0\uacfc \ud611\uc5c5\uc774 \uc774\ub904\uc9c8 \uac83\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc5c5\uccb4\ub4e4\uc774 \ud568\uaed8 \ubaa8\uc5ec \ub354\uc6b1 \uac15\ub825\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uad11\uace0\uc758 \ubbf8\ub798\ub97c \ub9cc\ub4e4\uc5b4 \ub098\uac08 \uac83\uc774\uba70 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc774\ub7ec\ud55c \uc815\uc2e0\uc744 \ubc29\uc99d\ud574\uc904 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\uae08\uae4c\uc9c0 \ubaa9\uaca9\ud55c \uc9c4\uc804\uc5d0 \uace0\ubb34\ub418\uc5b4 \uc788\uc73c\uba70, \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub97c \ud5a5\ud574 \ud5a5\ud6c4 \uc0dd\ud0dc\uacc4\ub97c \ub354 \uc798 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc74c \ub2e8\uacc4\ub85c\uc758 \uc804\ud658\uc744 \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud06c\ub9ac\ud14c\uc624\uc758 CPO\uc778 \ud1a0\ub4dc \ud30c\uc2a8\uc2a4(Todd Parsons) \uac00 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798\ub97c \uc900\ube44\ud558\uace0 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc9c4\ud654\ud558\ub294 \uc0c1\ud669\uc744 \uc798 \ud5e4\uccd0 \ub098\uac00\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \uc704\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ub2e4\uac01\uc801 \uc804\ub7b5\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":151,"featured_media":19889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[564],"class_list":{"0":"post-19888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-topic-addressability","9":"criteo-topic-executive-content"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud604\ud669: \ud06c\ub9ac\ud14c\uc624\uc758 2024\ub144 \uc804\ub7b5 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 CPO\uc778 \ud1a0\ub4dc \ud30c\uc2a8\uc2a4(Todd Parsons) \uac00 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798\ub97c \uc900\ube44\ud558\uace0 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