{"id":19892,"date":"2023-12-15T03:44:21","date_gmt":"2023-12-15T03:44:21","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19892"},"modified":"2025-10-31T09:19:53","modified_gmt":"2025-10-31T09:19:53","slug":"what-is-an-ssp-an-introduction-to-the-supply-side-platform","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/what-is-an-ssp-an-introduction-to-the-supply-side-platform\/","title":{"rendered":"SSP(\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc)\ub780? \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ud575\uc2ec, \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc \uc774\ud574\ud558\uae30"},"content":{"rendered":"<p>\ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc804\ud654 \ud1b5\ud654\ub098 \uc545\uc218, \uc218\ub3d9 \uac8c\uc7ac \uc2e0\uccad\uc11c\ub85c \uac70\ub798\ub418\ub358 \uc2dc\uc808\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298\ub0a0 \uc774 \uc808\ucc28\uac00 \uc880\ub354 \ud569\ub9ac\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc0dd\ud0dc\uacc4\ub294 \uc785\ucc30 \uc694\uccad\uc758 \ubcf5\uc7a1\ud55c \uacf5\uae09\ub9dd(\uc785\ucc30 \uc2a4\ud2b8\ub9bc) \uc5d0 \uc758\ud574 \uad6c\ub3d9\ub418\uba70 \uad11\uace0 \uac8c\uc7ac \uacb0\uc815\uc740 \uc21c\uc2dd\uac04\uc5d0 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc885\ub958\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uac70\ub798\ub294 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790\ub77c\ub294 \ub450 \uba85\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\uc790\ub294 \uad11\uace0\uc8fc \uace0\uac1d\uc744 \uc704\ud55c \uc8fc\uc694 \uad11\uace0 \uacf5\uac04\uc744 \ucc3e\uc544 \ud2b9\uc815 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 \ub9e4\uccb4\uc0ac\uc640 \ubbf8\ub514\uc5b4 \ube0c\ub79c\ub4dc \ub4f1\uc758 \ud310\ub9e4\uc790\ub294 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \ub514\uc9c0\ud138 \uacf5\uac04\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uac04\ub2e8\ud558\uba74\uc11c\ub3c4 \uc911\uc694\ud55c \uad50\ud658\uc73c\ub85c, \ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \uc911\uc2ec\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \uae00\uc740 \ud310\ub9e4\uc758 \uce21\uba74\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc5b4 \ub2e4\ub8e8\ub824 \ud569\ub2c8\ub2e4. \ub9e4\uccb4\uc0ac\ub294 \uc5b4\ub5bb\uac8c \uad11\uace0 \uc9c0\uba74\uc744 \uad00\ub9ac\ud558\uace0, \uad11\uace0 \uacf5\uac04\uc5d0\uc11c \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\uba70, \uc790\uc0b0\uc5d0 \ub300\ud55c \ucd5c\uc801\uc758 \uc218\uc775\ub960\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\uc815\ub2f5\uc740 <strong>\uacf5\uae09\uce21 <\/strong><strong>\ud50c\ub7ab\ud3fc(SSP)<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uad11\uace0\uc5d0\uc11c \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc740 \ubb34\uc5c7\uc744 \ub9d0\ud560\uae4c\uc694?<\/h2>\n<p>SSP, \uc989 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(Supply-Side Platform) \uc740 \ub9e4\uccb4\uc0ac\uac00 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\uba74\uc744 \uad00\ub9ac, \ud310\ub9e4 \ubc0f \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uae30\uc220 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \ud544\uc218 \uad6c\uc131 \uc694\uc18c\ub85c, \ub9e4\uccb4\uc0ac\uc640 \uc7a0\uc7ac\uc801\uc778 \uad11\uace0\uc8fc \uac04\uc758 \ub2e4\ub9ac \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>SSP\ub294 \uc5b4\ub5a4 \uc774\uc810\uc744 \uc81c\uacf5\ud560\uae4c\uc694? \uc8fc\ub41c \uc5ed\ud560\uc740 \ub514\uc9c0\ud138 \uad11\uace0 \uacf5\uac04\uc758 \ud310\ub9e4\uc640 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ub9e4\uccb4\uc0ac\ub97c \uad00\ub828\ub41c \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP), \uad11\uace0 \uc775\uc2a4\uccb4\uc778\uc9c0 \ubc0f \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c, \uadf8\ub9ac\uace0 \uad11\uace0\uc8fc\uc758 \uc608\uc0b0\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n<p>SSP\ub294 \ub9e4\uccb4\uc0ac\uac00 \ucd5c\ub300\ud55c\uc758 \uc218\uc775\uc744 \uac70\ub458 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \uc874\uc7ac\ud558\uba70, \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uad11\uace0 \ub178\ucd9c\uc5d0 \ub300\ud574 \uac00\ub2a5\ud55c \ucd5c\uace0 CPM(\ubc00\ub2f9 \ube44\uc6a9)\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uad11\uace0 \uacf5\uac04\uc744 \ucd5c\uace0 \uc785\ucc30\uc790\uc5d0\uac8c \ud310\ub9e4\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc758 \uae30\ucd08<\/h2>\n<p>SSP\uac00 \uc774\uba74\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub824\uba74 \uba87 \uac00\uc9c0 \ud575\uc2ec \uac1c\ub150\uc744 \uc219\uc9c0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uac1c\ub150\ub4e4\uc740 \uac01\uac01 SSP\uc758 \uc791\ub3d9 \ubc29\uc2dd\uc5d0\uc11c \ud06c\uace0 \uc791\uc740 \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc2e4\uc2dc\uac04 \ube44\ub529(RTB)<\/strong><\/p>\n<p>RTB\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc0dd\ud0dc\uacc4\uc758 \uc2ec\uc7a5\uacfc\ub3c4 \uac19\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc811\uc18d\ud558\uba74 \ub9e4\uccb4\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub300\ud45c\ud558\ub294 SSP\uac00 \uc0ac\uc6a9\uc790\uc640 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0 \uacf5\uac04\uc5d0 \ub300\ud55c \uc138\ubd80 \uc815\ubcf4\ub97c \ub2f4\uc740 \uc785\ucc30 \uc694\uccad\uc744 \ubcf4\ub0c5\ub2c8\ub2e4. \ud2b9\uc815 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc\uc774 \uc774 \uc785\ucc30 \uc694\uccad\uc744 \uac80\ud1a0\ud569\ub2c8\ub2e4. DSP\ub294 \uad11\uace0\uc758 \uac00\uce58\uc5d0 \ub530\ub77c \uad11\uace0 \ub178\ucd9c\uc5d0 \uac00\uaca9\uc744 \ub9e4\uae34 \ub2e4\uc74c, \uc774\ub97c \uc785\ucc30 \uc751\ub2f5\uc73c\ub85c SSP\uc5d0 \ub2e4\uc2dc \ubcf4\ub0c5\ub2c8\ub2e4. SSP\ub294 \uac00\uc7a5 \ub192\uc740 \uc785\ucc30\uc790\ub97c \uc2e0\uc18d\ud558\uac8c \uc120\ud0dd\ud558\uace0, \uad11\uace0\uac00 \uc0ac\uc774\ud2b8\uc5d0 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uac00\uc7a5 \uc88b\uc740 \uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc774 \ud504\ub85c\uc138\uc2a4\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uac00 <strong>\u00a0100<\/strong><strong>\ubc00\ub9ac\ucd08 <\/strong><strong>\ub0b4<\/strong>\uc5d0 \uc218\ud589\ub41c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uad11\uace0 \uc11c\ubc84<\/strong><\/p>\n<p>\ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc11c\ubc84\ub294 \ucd5c\uc885 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uacf3\uc785\ub2c8\ub2e4. \uad11\uace0 \uc11c\ubc84\uc758 \uc5ed\ud560\uc740 \ub2e4\ub978 \uc5ec\ub7ec \uc218\uc694 \uc18c\uc2a4\uc640 SSP\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\ud558\uc5ec, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0 \uc9c0\uba74\uacfc \uc218\uc2e0\ub41c \uc785\ucc30 \uac04\uc5d0 \uac00\ub2a5\ud55c \ucd5c\uace0\uc758 \ub9e4\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \ub54c, \uad11\uace0 \uc11c\ubc84\ub294 \ub2e4\uc774\ub809\ud2b8 \uad11\uace0\uc8fc, \ud5e4\ub354 \ube44\ub529, <a href=\"https:\/\/www.criteo.com\/kr\/blog\/what-is-an-ad-network-a-guide-for-advertisers-and-publishers\/\">\uad11\uace0 \ub124\ud2b8\uc6cc\ud06c<\/a> \ub4f1 \uc218\uc694 \uc18c\uc2a4 \uc804\ubc18\uc5d0\uc11c \ud1b5\ud569\ub41c \uacbd\ub9e4\ub97c \uc218\ud589\ud558\uc5ec \ud45c\uc2dc\ud560 \uad11\uace0\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. CPM\uc744 \uadf9\ub300\ud654\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \ucea0\ud398\uc778\uc758 \uc57d\uc18d\uc744 \uc774\ud589\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud5e4\ub354 \ube44\ub529<\/strong><\/p>\n<p>2014\ub144 \uacbd\uc5d0 \ub3c4\uc785\ub41c \ud5e4\ub354 \ube44\ub529\uc740 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ud328\ub7ec\ub2e4\uc784\uc744 \uc7ac\uc815\uc758\ud588\uc2b5\ub2c8\ub2e4. \ud5e4\ub354 \ube44\ub529\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \ub9e4\uccb4\uc0ac\uac00 \uad11\uace0 \uc11c\ubc84\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc804\uc5d0 \uc5ec\ub7ec \uad11\uace0 \uc775\uc2a4\uccb4\uc778\uc9c0\uc5d0 \uad11\uace0 \uc9c0\uba74\uc744 \ud55c \ubc88\uc5d0 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc7a5\uc810\uc774 \uc788\uc744\uae4c\uc694? \uacf5\ud3c9\ud55c \uacbd\uc7c1 \uc785\ucc30 \ud658\uacbd\uc744 \uc870\uc131\ud574\uc900\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc21c\uc11c\ub300\ub85c \uad11\uace0 \uc18c\uc2a4\ub4e4\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub9e4\uae30\ub294 \uae30\uc874 \uc6cc\ud130\ud3f4 \ubc29\uc2dd\uacfc\ub294 \ub2ec\ub9ac, \ud5e4\ub354 \ube44\ub529\uc740 \ub354 \ud22c\uba85\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc989, \uad11\uace0\uc8fc\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uacbd\uc7c1\ud560 \ub54c \ub9e4\uccb4\uc0ac\ub294 \uac01 \uad11\uace0 \uacf5\uac04\uc5d0 \ub300\ud574 \ucd5c\uace0 \uc785\ucc30\uc561\uc744 \ud655\ubcf4\ud558\uc5ec \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ub370\uc774\ud130 \ud328\ud0a4\uc9d5 \ubc0f \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305<\/strong><\/p>\n<p>SSP\ub294 \ub9e4\uccb4\uc0ac\uac00 \uad00\uc2ec\uc0ac, \ud589\ub3d9, \ub9e4\uccb4\uc0ac\uac00 \uc815\uc758\ud55c \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8, \uc720\ub2c8\ubc84\uc124 ID, <a href=\"https:\/\/www.criteo.com\/kr\/blog\/kickstarting-seller-defined-audiences\/\">\uc140\ub7ec \uc815\uc758 \uc624\ub514\uc5b8\uc2a4<\/a> \ub4f1 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \uae30\ubc18\uc73c\ub85c \ud2b9\uc815 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub51c\uc5d0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubc0f \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0 \uad11\uace0 \uc9c0\uba74\uc744 \ud328\ud0a4\uc9d5\ud568\uc73c\ub85c\uc368 \uad11\uace0 \uc9c0\uba74\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud328\ud0a4\uc9c0 \ub51c \uc601\uc5ed\uc740 \ubaa8\ub4e0 \uc8fc\uc694 DSP\uc758 \uad6c\ub9e4 \uce21\uba74\uc5d0\uc11c \ud65c\uc131\ud654\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc815\ud655\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec, \uad11\uace0\uc758 \uad00\ub828\uc131\uacfc \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucfe0\ud0a4\uac00 \uc9c0\uc6d0\ub418\uc9c0 \uc54a\ub294 \ud658\uacbd\uc5d0\uc11c \ud2b9\ud788 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ub9e4\uccb4\uc0ac\ub294 SSP\ub97c \uc120\ud0dd\ud560 \ub54c \uc5b4\ub5a4 \uc810\uc744 \uace0\ub824\ud574\uc57c \ud560\uae4c\uc694?<\/h2>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574 SSP\ub294 \ub9e4\uccb4\uc0ac\uac00 \uc790\ub3d9\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ub300\uaddc\ubaa8\uc758 \uad11\uace0 \uc9c0\uba74\uc744 \ud1b5\ud574 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9ce\uc740 SSP\ub294 \ub9e4\uccb4\uc0ac\uac00 \uc218\uc775 \ucc3d\ucd9c \ub178\ub825\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uba70 \uc218\uc775\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \ud2b9\uc218 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 \ub9e4\uccb4\uc0ac\uac00 SSP \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc8fc\uc694 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uad11\uace0 <\/strong><strong>\uc9c0\uba74 <\/strong><strong>\uad00\ub9ac.<\/strong> \ubaa8\ub4e0 SSP\uc758 \ud575\uc2ec \uae30\ub2a5\uc740 \ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc9c0\uba74\uc744 \ud55c \uacf3\uc5d0 \ubaa8\uc544 \uad6c\uc131\ud558\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4. \ud1b5\ud569 \uad00\ub9ac\ub97c \ud1b5\ud574, \ub9e4\uccb4\uc0ac\ub294 \uad11\uace0\uc5d0\uc11c \uc218\uc775\ud654 \ud558\ub294 \ubc29\ubc95\uc744 \ucd94\uac00\uc801\uc73c\ub85c \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uac00\uaca9 <\/strong><strong>\ucc45\uc815 <\/strong><strong>\ubc0f <\/strong><strong>\ube0c\ub79c\ub4dc <\/strong><strong>\uc548\uc804 <\/strong><strong>\uad00\ub9ac.<\/strong> SSP\ub294 \ub9e4\uccb4\uc0ac\uc5d0\uac8c \uad11\uace0 \uc9c0\uba74\uc758 \uac00\uaca9\uc744 \ucc45\uc815\ud558\ub294 \ubc29\ubc95\uacfc \uad11\uace0 \uc9c0\uba74\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \uc0ac\uc6a9\uc790\ub97c \uad00\ub9ac\ud558\ub294 \uc81c\uc5b4 \uae30\ub2a5\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. CPM \ud558\ud55c\uc120\uc744 \uc124\uc815\ud558\uace0(\uc2e4\uc81c \uacbd\ub9e4\uc5d0\uc11c\uc758 \uc608\uc57d \uac00\uaca9\uacfc \uc720\uc0ac) \ud2b9\uc815 \uad11\uace0\uc8fc\ub098 \ucf58\ud150\uce20 \uce74\ud14c\uace0\ub9ac\ub97c \ucc28\ub2e8\ud558\ub294 \uae30\ub2a5\uc740 \ub9e4\uccb4\uc0ac\uac00 \uc218\uc775 \ucc3d\ucd9c\uacfc \ube0c\ub79c\ub4dc \uc120\ud638\ub3c4\ub97c \ud1b5\uc81c\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ucd5c\uc801\ud654, <\/strong><strong>\uc778\uc0ac\uc774\ud2b8 <\/strong><strong>\ubc0f <\/strong><strong>\ubcf4\uace0.<\/strong> SSP\ub294 \uad11\uace0 \uacf5\uac04\uc744 \ud310\ub9e4\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc720\uc6a9\ud55c \ubd84\uc11d \ubc0f \ubcf4\uace0 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9e4\uccb4\uc0ac\ub294 \uc774\ub97c \ud65c\uc6a9\ud574 \uad11\uace0 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uace0, \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \ub0b4\ub294 \uad11\uace0\ub97c \uc2dd\ubcc4\ud558\uba70, \uc804\ub7b5\uc744 \uc870\uc815\ud574 \uc218\uc775 \ucc3d\ucd9c\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub51c <\/strong><strong>\ud328\ud0a4\uc9d5 <\/strong><strong>\ub3c4\uad6c.<\/strong> \ub300\ubd80\ubd84\uc758 SSP\ub294 \ub9e4\uccb4\uc0ac\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub610\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130 \uc138\uadf8\uba3c\ud2b8\ub97c \uc0ac\uc6a9\ud574 \uad11\uace0 \uc9c0\uba74\uc744 \uc6b0\ub300 \uac70\ub798 \ubc0f \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubcf4\uc7a5 \uac19\uc740 \uc9c1\uc811 \ud310\ub9e4 \uac70\ub798\ub85c \ud328\ud0a4\uc9d5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud574 \ub9e4\uccb4\uc0ac\ub294 \uad6c\ub9e4 \uce21 \ud30c\ud2b8\ub108\uc758 \ud2b9\uc815 \uc694\uad6c\uc5d0 \ubd80\ud569\ud558\ub294 \ub9de\ucda4\ud615 \uc624\ud37c\ub9c1\uc744 \uc0dd\uc131\ud558\uc5ec \uad11\uace0 \uc9c0\uba74\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>DSP vs. SSP: \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n<p>\uc560\ub4dc \ud14c\ud06c\uc758 \uc138\uc0c1\uc740 \uc57d\uc5b4\ub85c \uac00\ub4dd \ucc28 \uc788\uae30 \ub54c\ubb38\uc5d0, SSP\uc640 DSP\uc758 \ucc28\uc774\uc810\uc744 \uc798 \uad6c\ubd84\ud558\uc9c0 \ubabb\ud558\ub294 \uc0ac\ub78c\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \uc815\ub9ac\ub97c \ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>SSP\ub294 \ub9e4\uccb4\uc0ac\uc758 \uc218\uc775 \uadf9\ub300\ud654\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc9c0\ub9cc, DSP \ub610\ub294 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc\uc740 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uac00 \uad11\uace0\uc8fc\uc758 \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \uac00\uc7a5 \uc798 \ub9de\ub294 \uad11\uace0 \uc9c0\uba74\uc744 \uad6c\ub9e4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \ubaa9\ud45c\ub294? \ucd5c\ub300\ud55c \ub192\uc740 \uad11\uace0 \uc9c0\ucd9c \uc218\uc775\ub960(ROAS)\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. DSP\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\uc640 \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c \ub9e4\uccb4\uc0ac\ub4e4\ub85c\ubd80\ud130 \uad11\uace0 \uacf5\uac04\uc744 \uc27d\uac8c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \ub3c4\uad6c\uc774\uba70, \uc5ec\ub7ec \uba74\uc5d0\uc11c SSP\uc758 \uac70\uc6b8 \uc774\ubbf8\uc9c0\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>SSP\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694?<\/h2>\n<p>\uc9c0\ub09c \uc218\ub144 \ub3d9\uc548 \ud5e4\ub354 \ube44\ub529\uc774 \uc778\uae30\ub97c \ub04c\uba74\uc11c \uc785\ucc30 \uc911\ubcf5\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \uc81c\uae30\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ub7ec \uacf5\uae09 \uacbd\ub85c\uc5d0\uc11c \ub3d9\uc77c\ud55c \ub178\ucd9c\uc5d0 \ub300\ud574 \uc785\ucc30\uc744 \ud560 \uc218 \uc788\uac8c \ub420 \ub54c \uc785\ucc30 \uc911\ubcf5\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc5ec\ub7ec \ub2e4\ub978 SSP\ub4e4\uc774 \ud5e4\ub354 \ube44\ub529 \ub798\ud37c \ub0b4\uc5d0\uc11c \ub3d9\uc77c\ud55c \ub178\ucd9c\uc744 \uc5bb\uae30 \uc704\ud574 \uacbd\uc7c1\ud558\ub294 \uac83\uc774 \uc6d0\uc778\uc785\ub2c8\ub2e4. \uac19\uc740 \ubc29\uc73c\ub85c \ud1b5\ud558\ub294 \ucd9c\uc785\uad6c\uac00 \uc5ec\ub7ec \uac1c \uc788\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \ubaa9\uc801\uc9c0\ub294 \uac19\uc9c0\ub9cc \uac00\ub294 \ubc29\ubc95\uc774 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc5d0\uc11c\uc758 \uc774\ub7ec\ud55c \uc911\ubcf5 \ub54c\ubb38\uc5d0 \uacf5\uae09\ub9dd\uc758 \ube44\ud6a8\uc728\uc131\uacfc \uc5d0\ub108\uc9c0 \uc18c\ube44 \uc99d\uac00\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \uc81c\uae30\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ub9ce\uc740 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \uacf5\uae09 \uacbd\ub85c \ucd5c\uc801\ud654\uc5d0 \ub354 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud1b5\ud574, SSP\ub294 \ub354\uc6b1 \uc804\ubb38\ud654\ub418\uc5b4 \ud50c\ub7ab\ud3fc \uac04\uc5d0 \uc911\ubcf5\ub418\uc9c0 \uc54a\ub294 \uace0\uc720\ud55c \uae30\ub2a5\uc744 \ud30c\ud2b8\ub108\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4\uc640 \ubbf8\ub514\uc5b4\ub97c \uc5f0\uacb0\ud558\uc5ec \ub9e4\uccb4\uc0ac\uc5d0\uac8c \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc138\uacc4 \ucd5c\ucd08\uc758 \ucee4\uba38\uc2a4 SSP\uc778 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid)\ub97c \uc608\ub85c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 <\/em><em>\uad11\uace0\uc640 <\/em><em>\uc560\ub4dc <\/em><em>\ud14c\ud06c\uc758 <\/em><em>\uae30\ubcf8 <\/em><em>\uc815\ubcf4\uc5d0 <\/em><em>\ub300\ud574 <\/em><em>\ubcf4\ub2e4 <\/em><em>\uc790\uc138\ud788 <\/em><em>\uc54c\uc544\ubcf4\ub824\uba74 <\/em><em>\ud06c\ub9ac\ud14c\uc624 <\/em><em>\ube14\ub85c\uadf8\ub97c <\/em><em>\ubc29\ubb38\ud574\ubcf4\uc138\uc694. <\/em><em>\ucee4\uba38\uc2a4 <\/em><em>\ubbf8\ub514\uc5b4, <\/em><em>\ub514\uc9c0\ud138 <\/em><em>\uad11\uace0 <\/em><em>\ub610\ub294 <\/em><em>\ub2e4\ub978 <\/em><em>\uad81\uae08\ud558\uc2e0 <\/em><em>\uc810\uc774 <\/em><em>\uc788\uc73c\uc2e0\uac00\uc694? <\/em><a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\"><em>\uc5b8\uc81c\ub4e0\uc9c0<\/em> <em>\ud06c\ub9ac\ud14c\uc624<\/em><\/a> <em>\ud300\uc73c\ub85c <\/em><em>\uc5f0\ub77d\ud574\uc8fc\uc138\uc694.\u00a0 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc804\ud654 \ud1b5\ud654\ub098 \uc545\uc218, \uc218\ub3d9 \uac8c\uc7ac \uc2e0\uccad\uc11c\ub85c \uac70\ub798\ub418\ub358 \uc2dc\uc808\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298\ub0a0 \uc774 \uc808\ucc28\uac00 \uc880\ub354 \ud569\ub9ac\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc0dd\ud0dc\uacc4\ub294 \uc785\ucc30 \uc694\uccad\uc758 \ubcf5\uc7a1\ud55c \uacf5\uae09\ub9dd(\uc785\ucc30 \uc2a4\ud2b8\ub9bc) \uc5d0 \uc758\ud574 \uad6c\ub3d9\ub418\uba70 \uad11\uace0 \uac8c\uc7ac \uacb0\uc815\uc740 \uc21c\uc2dd\uac04\uc5d0 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc885\ub958\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uac70\ub798\ub294 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790\ub77c\ub294 \ub450 \uba85\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\uc790\ub294 \uad11\uace0\uc8fc \uace0\uac1d\uc744 \uc704\ud55c \uc8fc\uc694 \uad11\uace0 \uacf5\uac04\uc744 [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":19893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[579],"coauthors":[567],"class_list":{"0":"post-19892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-monetization","8":"criteo-business-publisher","9":"criteo-solution-supply-solutions","10":"criteo-platform-commerce-grid","11":"criteo-technology-supply-packaging","12":"criteo-topic-programmatic"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SSP(\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc)\ub780? \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ud575\uc2ec, \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc \uc774\ud574\ud558\uae30 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"SSP(Supply-Side Platform)\ub294 \ud37c\ube14\ub9ac\uc154\uac00 \uad11\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \ud575\uc2ec \uae30\uc220\uc785\ub2c8\ub2e4. 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