{"id":19934,"date":"2023-12-15T17:22:27","date_gmt":"2023-12-15T17:22:27","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19934"},"modified":"2023-12-18T18:28:03","modified_gmt":"2023-12-18T18:28:03","slug":"five-addressability-misconceptions-in-advertising-today","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/","title":{"rendered":"\uad11\uace0\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \uc624\ud574"},"content":{"rendered":"

2023\ub144 11\uc6d4 17\uc77c\uc790 \u00a0IAB \uc720\ub7fd<\/a>\uc5d0 \uac8c\uc7ac\ub418\uc5c8\ub358 \uae00\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ubd80\ud130 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790, \ub300\ud589\uc0ac, \uc911\uc18c\uae30\uc5c5\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uad11\uace0 \uc5c5\uacc4\uc640 \uad00\ub828\ub41c \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub824\uba74 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00 \uad00\uc2ec\uc744 \uac16\ub3c4\ub85d \uc720\ub3c4\ud574\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uac00 \uc774\ub97c \uc704\ud55c \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95 \uc911 \ud558\ub098\ub77c\ub294 \uac83\ub3c4 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc624\ub298 \uc6b0\ub9ac \ubaa8\ub450\ub294 \uac08\ub9bc\uae38\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ucabd \uae38\uc740 \uacfc\uac70\uc5d0 \uc874\uc7ac\ud588\ub358 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc(\uc608: 1980\ub144\ub300 \uc778\ud130\ub137 \uc778\ud504\ub77c\ub97c \uc18c\uc720\ud558\uace0 \uc6b4\uc601\ud55c AOL, CompuServe, Prodigy)\uacfc \uc720\uc0ac\ud55c \uc778\ud130\ub137\uc73c\ub85c \ub3cc\uc544\uac00\ub294 \uae38\uc774\uace0, \ub610 \ub2e4\ub978 \uae38\uc740 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uc131\uc7a5\uc2dc\ud0a4\uae30 \uc704\ud574 \uc120\ud0dd\ud55c \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\ub97c \uacc4\uc18d \uc720\uc9c0\ud558\ub294 \uae38\uc785\ub2c8\ub2e4.<\/p>\n

\uc778\ud130\ub137\uc744 \uc9c0\ud0a4\ub294 \uc218\ubb38\uc7a5\ub4e4\uc774 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640 \ub9c8\ucf00\ud130\uac00 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 \uc790\uccb4 \uc194\ub8e8\uc158\uc73c\ub85c \ub300\uccb4\ud558\ub294 \ucabd\uc744 \uc120\ud638\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c B2B \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \ub3d9\uc77c\ud55c \uac1c\uc778 \ub370\uc774\ud130\uac00 \uc218\uc9d1 \ubc0f \ucc98\ub9ac\ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uba74, \ud654\ub450\ub294 \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc544\ub2c8\ub77c \uc2dc\uc7a5 \uacbd\uc7c1\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc18c\ube44\uc790, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790, \ub9c8\ucf00\ud130\uc758 \uc120\ud0dd\uad8c\uc744 \uc9c4\uc815\uc73c\ub85c \ubcf4\ud638\ud558\ub824\uba74, \uc911\uc694\ud55c \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad8c\ub9ac\uc640 \uae30\uc5c5, \ud2b9\ud788 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc774 \uacf5\uae09\ub9dd \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud574 \ud61c\ud0dd\uc744 \uc5bb\ub294 \uc5ed\ub7c9 \uc0ac\uc774\uc5d0\uc11c \uade0\ud615\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \uc704\ud574\uc11c\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc704\ud611\uc744 \uac00\ud558\ub294\uc9c0(\uc608: \uac1c\uc778\uc815\ubcf4\uc758 \ubbfc\uac10\ud55c \uce74\ud14c\uace0\ub9ac\ub098 \uac1c\uc778\uc758 \uc2e0\uc6d0\uacfc \uc5f0\uacb0\ub41c \ud65c\ub3d9), \ubb34\uc791\uc704 \ub610\ub294 \uc704\ud5d8\uc774 \ud6e8\uc52c \ub0ae\uc740 \ube44\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc758\uc874\ud558\ub294 \ub4f1 \uc124\uacc4\uc5d0 \ub0b4\uc7a5\ub41c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc5d0 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub418\ub294\uc9c0 \ubd84\uba85\ud788 \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc800\ub294 \uc81c\ud488 \uad00\ub9ac, \ud601\uc2e0, \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad8c\ub9ac \uc639\ud638, \uad11\uace0\ub85c \uc9c0\uc6d0\ub418\ub294 \uc624\ud508 \uc778\ud130\ub137 \ubd84\uc57c\uc5d0\uc11c 20\ub144 \uc774\uc0c1 \uc313\uc740 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \uad00\ud574 \uc218\ub9ce\uc740 \ub300\ud654\ub97c \ub098\ub234\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub300\ud654\uc5d0\uc11c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uac1c\uc120\ud558\ub294 \ub370 \ubcc4\ub85c \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uace0 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc5b4\ub4dc\ub808\uc11c\ube14 \ubbf8\ub514\uc5b4\uc758 \ubbf8\ub798\ub97c \uacc4\ud68d\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\ub294 \uc624\ud574\uac00 \uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \ub098\ud0c0\ub098\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc774\ub7ec\ud55c \uc624\ud574\ub97c \ubc14\ub85c\uc7a1\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc624\ud574 1: \ucfe0\ud0a4\ub294 \uc2dd\ubcc4\uc790\uc774\ub2e4.<\/h2>\n

\ucfe0\ud0a4\uc5d0 \ub300\ud55c \ud63c\ub780\uc740 \uac00\uc7a5 \ud754\ud55c \uc624\ud574 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucfe0\ud0a4 \uc800\uc7a5 \uba54\ucee4\ub2c8\uc998\uacfc \ucfe0\ud0a4\uc5d0 \ud3ec\ud568\ub418\ub294 \uc2dd\ubcc4\uc790\ub97c \ud63c\ub3d9\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dd\ubcc4\uc790\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \uc0ac\uc6a9\ub418\uac70\ub098 \uc628\ub77c\uc778 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae34 \ub0b4\uc6a9\uc744 \uae30\uc5b5\ud558\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucfe0\ud0a4\ub294 \uc8fc\uc18c\uac00 \uc801\ud78c \ud3b8\uc9c0 \ubd09\ud22c\ucc98\ub7fc, \uc2dd\ubcc4\uc790\uac00 \ud3ec\ud568\ub41c \ud30c\uc77c\uc77c \ubfd0\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dd\ubcc4\uc790\ub294 \ub9c8\ucf00\ud130\uac00 \uc624\ub514\uc5b8\uc2a4\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \uac1c\uc120\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud558\uace0 \uc131\uacfc\ub97c \uc815\ub7c9\ud654\ud558\uba70 \uc55e\uc73c\ub85c \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\ub294 \ubc29\ubc95\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90c\uc73c\ub85c\uc368 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uc88b\uace0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \ub098\uc058\ub2e4\ub294 \uc778\uc2dd\ub3c4 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucfe0\ud0a4\ub9cc\uc73c\ub85c\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud55c\ub2e4\uace0 \uc0dd\uac01\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ucc98\ub9ac\ud558\ub294 \uc8fc\uccb4\uac00 \uc81c1\uc790\uc778\uc9c0 \uc81c3\uc790\uc778\uc9c0\uc5d0 \uad00\uacc4\uc5c6\uc774 \uac1c\uc778\uc815\ubcf4\uc758 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ucc98\ub9ac \uacfc\uc815\uc5d0\uc11c \uac1c\uc778\uc815\ubcf4 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uc870\uc9c1\uc774 \uac1c\uc778 \ub370\uc774\ud130\uc758 \uc218\uc9d1 \ubc0f \ucc98\ub9ac\uc5d0 \ub300\ud574 \uc5c4\uaca9\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc2e0\uc6d0\uacfc \uad00\ub828\ub41c \ub370\uc774\ud130\ub97c \uc218\uc2e0\ud574\uc57c \ud558\ub294 \uacbd\uc6b0(\uc608: \uc9d1\uc73c\ub85c \uc0c1\ud488\uc744 \ubc30\uc1a1\ud558\ub294 \ud310\ub9e4\uc790), \uc774 \uc815\ubcf4\ub97c \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uc131\uc7a5\uc2dc\ud0a4\ub294 \ub370 \ud544\uc694\ud55c \ube44\uc2dd\ubcc4 \ub370\uc774\ud130\uc640 \ubcc4\ub3c4\ub85c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc801\uc808\ud55c \uae30\uc220\uacfc \uc6b4\uc601 \uc870\uce58\ub97c \uad6c\ud604\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 2: \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uac00 \uc0ac\ub77c\uc9c0\uace0 \uc788\ub2e4.<\/h2>\n

\ud3d0\uc1c4\ub41c \ud50c\ub7ab\ud3fc\ub4e4\uc740 \uc138\ubd84\ud654\ub41c \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305, \uac8c\uc7ac\ube48\ub3c4 \uc124\uc815 \ubc0f \uc2e4\uc2dc\uac04 \ucd5c\uc801\ud654\ub97c \uacc4\uc18d\ud574\uc11c \uc81c\uacf5\ud560 \uac83\uc774\ub77c\ub294 \uac8c \uc9c4\uc2e4\uc785\ub2c8\ub2e4. \ub610\ud55c \ub300\ubd80\ubd84\uc740 \uc0ac\uc6a9\uc790\uc758 \uc2e0\uc6d0\uc774\ub098 \ub2e4\ub978 \ud615\ud0dc\uc758 \uad50\ucc28 \uc0ac\uc774\ud2b8 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uc5ec \uc790\uccb4 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uac1c\uc120\ud558\ub294 CRM \uc628\ubcf4\ub529\uc744 \uacc4\uc18d \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub294 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \uc874\uc7ac\ud560 \uac83\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uc18c\uaddc\ubaa8 \uacbd\uc7c1\uc5c5\uccb4, \ud2b9\ud788 \ub3d9\uc77c\ud55c \uad11\uace0 \uc6b4\uc601\uc744 \uc704\ud574 \uc775\uba85\uc758 \ubb34\uc791\uc704 \uc2dd\ubcc4\uc790\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc7c1\uc5c5\uccb4\ub4e4\uc774 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub290\ub0d0 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uac00 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc758 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c \uacbd\uc7c1 \ubb38\uc81c\uc778 \uc774\uc720\ub3c4 \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\ub354 \ud574\ub9ac\uc2a4 \ud3f4(The Harris Poll)\uc758 2020\ub144 \uc5f0\uad6c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc758 66%\uac00 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uc18c\ube44\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9c8\ucf00\ud130\ub294 \uad11\uace0 \uc608\uc0b0\uc758 37%\ub9cc \uc624\ud508 \uc778\ud130\ub137\uc5d0 \ud560\ub2f9\ud558\ubbc0\ub85c \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc5d0\ub294 \ubd88\uade0\ud615\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc608\uc0b0\uc758 \ub098\uba38\uc9c0 63%\ub294 \ud3d0\uc1c4\ub41c \ud50c\ub7ab\ud3fc\ub4e4\ub85c \ud560\ub2f9\ub429\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \ub3c5\ub9bd \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640 \ub9c8\ucf00\ud130\uac00 \ucc45\uc784 \uc788\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \ubbf8\ub514\uc5b4 \uc2dd\ubcc4\uc790\uc5d0 \uc561\uc138\uc2a4\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 3: \ub9c8\ucf00\ud130\ub294 \uce21\uc815\ud560 \uc218 \uc5c6\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \ud0c0\uac9f\ud305\uc744 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud55c\ub2e4.<\/h2>\n

\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ud575\uc2ec\uc801\uc778 \uce21\uba74\uc740 \ub9c8\ucf00\ud130\uac00 \uae30\uc874 \uace0\uac1d\uc740 \ubb3c\ub860 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uacfc \uc778\uac8c\uc774\uc9c0\ud558\ub294 \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc804\ub2ec(\ub610\ub294 \ub3c4\ub2ec)\uc740 \ud504\ub85c\uc138\uc2a4\uc758 \ud55c \ubd80\ubd84\uc77c \ubfd0\uc785\ub2c8\ub2e4. \ud6a8\uacfc\uac00 \uc788\ub294 \uac83, \ub354 \uc911\uc694\ud558\uac8c\ub294 \ud6a8\uacfc\uac00 \uc5c6\ub294 \uac83\uc744 \uce21\uc815\ud558\ub294 \uac83\uc740 \ub9c8\ucf00\ud130\uac00 \uc81c\ud55c\ub41c \uc608\uc0b0\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560\ub2f9\ud558\uace0, \uc785\ucc30\uac00\ub97c \ubcc0\uacbd\ud558\uba70, \uba54\uc2dc\uc9d5 \uc804\ub7b5\uc744 \ubcc0\uacbd\ud558\ub294 \uac83, \uac04\ub2e8\ud788 \ub9d0\ud574\uc11c \uad11\uace0 \ud22c\uc790 \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uac00 \uc131\uacf5\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \uc911\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640 \ub9c8\ucf00\ud130\uc5d0\uac8c\ub9cc \ud574\ub2f9\ub418\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uac00 \uc5c6\uc73c\uba74 \uc18c\ube44\uc790\ub294 \uac8c\uc7ac\ube48\ub3c4 \uc124\uc815\uc774 \ub418\uc9c0 \uc54a\uc544 \ub3d9\uc77c\ud55c \uad11\uace0\uc5d0 \uacfc\ub3c4\ud558\uac8c \ub178\ucd9c\ub418\uac70\ub098, \uc54c\uace0 \uc788\uc73c\uba74 \ub3c4\uc6c0\uc774 \ub418\uc9c0\ub9cc \uc544\uc9c1 \uad00\uacc4\uac00 \uc218\ub9bd\ub418\uc9c0 \uc54a\uc740 \ube0c\ub79c\ub4dc \ubc0f \uc81c\ud488\uacfc \uc5f0\uacb0\ud560 \uae30\ud68c\ub97c \ub193\uce58\uac8c \ub418\uc5b4 \uc88b\uc9c0 \uc54a\uc740 \uacbd\ud5d8\uc744 \ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uac8c\ub2e4\uac00 \uc2dc\uac04 \uc9c0\uc5f0\uc774 \uc874\uc7ac\ud558\ub294 \ubcf4\uace0\uc640 \uc9d1\uacc4 API\ub294 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc9c0\uc6d0\ud558\ub294 \ub370 \uc801\ud569\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uae34 \uc2dc\uac04 \uc9c0\uc5f0\uc740 \ub9c8\ucf00\ud130\uac00 \ud53c\ub4dc\ubc31 \uc9c0\uc5f0\uc5d0 \ube44\ub840\ud574 \uc9c0\ucd9c\uc744 \ub0ad\ube44\ud558\uac8c \ub41c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc9c0\uc5f0\uc774 \ud074\uc218\ub85d \ud6a8\uc728\uc131\uc774 \ub0ae\uc544\uc9c0\uace0, \uc774\ub294 \ub9e4\uccb4\uc0ac\uc758 \uc218\uc775 \uac10\uc18c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 4: \ucee8\ud14d\uce04\uc5bc \uc2dc\uadf8\ub110 \ub610\ub294 \ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc774 \uc644\uc804\ud55c \ub300\uc548\uc774\ub2e4.<\/h2>\n

\ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc740 \uc6b0\uc218\ud55c \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc9c0\ub9cc \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\ub97c \uc704\ud55c \uc644\ubcbd\ud55c \uc194\ub8e8\uc158\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub85c\uadf8\uc778\ud558\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790 ID\ub9cc\uc774 \uad11\ubc94\uc704\ud55c \uc18c\ube44\uc790 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uadf8\ub9bc\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \ub9c8\ucf00\ud130\uac00 \ub2e4\uc591\ud55c \ub274\uc2a4 \uc0ac\uc774\ud2b8\uc5d0 \ub85c\uadf8\uc778\ud55c \uc0ac\ub78c\ub4e4\ub9cc \ud0c0\uac9f\ud305\ud55c\ub2e4\uace0 \ud574\ub3c4, \uc774\uac83\ub9cc\uc73c\ub85c\ub294 \uba70\uce60 \ud6c4 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc0ac\ub78c\ub4e4\uc744 \uc870\ud68c\uc728\uc5d0 \ud3ec\ud568\uc2dc\ud0ac \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud130\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ucc98\uc74c \ubc29\ubb38\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub85c\uadf8\uc778\uc744 \uc694\uad6c\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucc2c\uac00\uc9c0\ub85c, \ucee8\ud14d\uce04\uc5bc \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uad11\uace0\ub97c \ub458\ub7ec\uc2fc \ucf58\ud150\uce20\uc640 \uad00\ub828\ub41c \uc0ac\uace0\ubc29\uc2dd\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc801\uc808\ud55c \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5b4\ub5a4 \ucee8\ud14d\uce04\uc5bc \ud0c0\uac9f\ud305\uc774 \ub354 \ud6a8\uacfc\uc801\uc778\uc9c0 \uce21\uc815\ud558\uc9c0 \uc54a\uc73c\uba74(\ub3d9\uc77c\ud55c \uc0ac\uc774\ud2b8 \ub610\ub294 \ud6e8\uc52c \ub354 \ub2e4\uc591\ud55c \uc0ac\uc774\ud2b8\uc5d0\uc11c \ub3d9\uc77c\ud55c \uc8fc\uc81c\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \uacbd\uc6b0\uc5d0\ub3c4) \ub9c8\ucf00\ud130\ub294 \uad11\uace0 \uc9c0\ucd9c\uc5d0 \ub300\ud55c \uc218\uc775\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub354\uc6b1\uc774, \ucee8\ud14d\uce04\uc5bc\ub9cc\uc73c\ub85c\ub294 \ub9c8\ucf00\ud130\uac00 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ub192\uc774\uae30 \uc704\ud574 \uc758\uc874\ud558\ub294 \uac8c\uc7ac\ube48\ub3c4 \uc81c\ud55c\uc774\ub098 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubd84\uc11d\uc744 \ud655\ubcf4\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc774\ub098 \ucee8\ud14d\uce04\uc5bc \uc194\ub8e8\uc158\uc5d0 \uc758\uc874\ud558\ub294 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc775\uba85\uc758 \ubb34\uc791\uc704 \uc2dd\ubcc4\uc790\uac00 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uc774\uc720\ub3c4 \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 5: \ub9e4\uccb4\uc0ac\uac00 \uc81c\uacf5\ud55c \ub370\uc774\ud130\uac00 \uc870\uc9c1 \uac04 \uc2dd\ubcc4\uc790\ub97c \ub300\uccb4\ud560 \uc218 \uc788\ub2e4.<\/h2>\n

\uc0ac\uc2e4 \ub9e4\uccb4\uc0ac\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \ub9e4\uccb4\uc0ac\uac00 \uc790\uc0ac\uc758 \ub3c5\uc790\ub97c \ub204\uad6c\ubcf4\ub2e4 \uc798 \uc54c\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub9e4\uc6b0 \uac00\uce58\uac00 \uc788\uc9c0\ub9cc \uc774\ub294 \uc628\uc804\ud55c \ub300\uc548\uc740 \ub420 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9e4\uccb4\uc0ac\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub85c \uad11\uace0 \uc9c0\uba74\uc744 \uac15\ud654\ud558\uc5ec \ub9c8\ucf00\ud130\uc5d0\uac8c \ub354 \uac00\uce58 \uc788\ub294 \uad11\uace0 \uc9c0\uba74\uc744 \uc81c\uacf5\ud574\uc57c \ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc774\ub294 \ub2e4\ub978 \uc778\uac8c\uc774\uc9c0 \uc804\ub7b5\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub9e4\uccb4\uc0ac \uac04 \uac8c\uc7ac\ube48\ub3c4 \uc124\uc815\uc774\ub098 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc9c0\uc6d0\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ub9e4\uccb4\uc0ac \uc0ac\uc774\ud2b8\uc5d0\uc11c\uc758 \ub178\ucd9c\uacfc \uc790\uc0ac \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc77c\uc5b4\ub098\ub294 \ud65c\ub3d9\uc744 \uc5f0\uacb0\ud558\uae30 \uc704\ud574 \uc5ec\uc804\ud788 \ucc45\uc784 \uc788\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \uc2dd\ubcc4\uc790\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c \uace0\uac1d\uc758 \ucc38\uc5ec\ub294 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654\uc640 \ud568\uaed8 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \uc138 \uac00\uc9c0 \uc911\uc694\ud55c \uce21\uba74 \uc911 \ud558\ub098\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \ud5a5\ud6c4 \ub300\ucc45<\/h2>\n

\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798\uc5d0 \uad00\ud574\uc11c \ub9ce\uc740 \uc804\ub9dd\uc774 \ub098\uc640 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9c8\ucf00\ud130\uac00 \ud604\uc7ac\uc640 \uac00\uae4c\uc6b4 \ubbf8\ub798\uc5d0 \uc131\uacf5\uc744 \uac70\ub450\uae30 \uc704\ud574 \uc9c0\uae08 \ucde8\ud560 \uc218 \uc788\ub294 \uc870\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uad00\ub9ac\ub97c \uac1c\uc120\ud558\ub294 \uac83\uc740 \ubb3c\ub860 \ub9c8\ucf00\ud130\ub098 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc544\uc9c1 \uac16\uace0 \uc788\uc9c0 \uc54a\uc740 \uc815\ubcf4\ub85c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uac15\ud654\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \ucc45\uc784 \uc788\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \uc2dd\ubcc4\uc790\ub97c \uc0ac\uc6a9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \ud544\uc694\ud55c \uae30\uc220\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud568\uc73c\ub85c\uc368 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 Prebid.org\uc5d0\uc11c \uc5c5\uacc4 \ub300\ud654\uc5d0 \ucc38\uc5ec\ud558\uc5ec \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \uc704\ud55c \ucd5c\uc120\uc758 \uae38\uc5d0 \ub300\ud574 \ud611\ub825\ud558\uace0 \uc790\uc2e0\uc758 \ubaa9\uc18c\ub9ac\ub97c \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9d1\ub2e8\uc801\uc778 \ud1b5\uc81c\uc5d0\ub294 \uc5ec\ub7ec \ub2e8\uacc4\uac00 \uc788\uc73c\uba70, \uc6b0\ub9ac\ub294 \uadf8 \ub2e8\uacc4\ub97c \ubc1f\uc544\uac00\uba70 \uc775\ud788\uba74 \ub429\ub2c8\ub2e4. \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\uc73c\uc2dc\uba74 IAB \uc5c5\uacc4 \uc778\uc0ac\uc774\ub354 \uc6e8\ube44\ub098<\/a>\ub97c \uc2dc\uccad\ud574 \ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

2023\ub144 11\uc6d4 17\uc77c\uc790 \u00a0IAB \uc720\ub7fd\uc5d0 \uac8c\uc7ac\ub418\uc5c8\ub358 \uae00\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ubd80\ud130 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790, \ub300\ud589\uc0ac, \uc911\uc18c\uae30\uc5c5\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uad11\uace0 \uc5c5\uacc4\uc640 \uad00\ub828\ub41c \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub824\uba74 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00 \uad00\uc2ec\uc744 \uac16\ub3c4\ub85d \uc720\ub3c4\ud574\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uac00 \uc774\ub97c \uc704\ud55c \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95 \uc911 \ud558\ub098\ub77c\ub294 \uac83\ub3c4 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298 \uc6b0\ub9ac \ubaa8\ub450\ub294 \uac08\ub9bc\uae38\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ucabd \uae38\uc740 \uacfc\uac70\uc5d0 […]<\/p>\n","protected":false},"author":1,"featured_media":19935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[560],"class_list":{"0":"post-19934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-solution-ad-trust-and-safety","9":"criteo-topic-privacy"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\uad11\uace0\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \uc624\ud574 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub370\uc774\ud130 \ubc0f \uc815\ucc45 \ub2f4\ub2f9 EVP\uc778 \uc870\uc288\uc544 \ucf54\ub780(Joshua Koran)\uc774 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c \uad11\uace0 \uc5c5\uacc4\uc758 \uc8fc\ub41c \uc624\ud574\ub97c \ud480\uc5b4\uc90d\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uad11\uace0\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \uc624\ud574 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub370\uc774\ud130 \ubc0f \uc815\ucc45 \ub2f4\ub2f9 EVP\uc778 \uc870\uc288\uc544 \ucf54\ub780(Joshua Koran)\uc774 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c \uad11\uace0 \uc5c5\uacc4\uc758 \uc8fc\ub41c \uc624\ud574\ub97c \ud480\uc5b4\uc90d\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-15T17:22:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-18T18:28:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/12\/pexels-mentatdgt-1569076-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"criteo_multi_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"criteo_multi_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"criteo_multi_admin\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298\"\n\t },\n\t \"headline\": \"\uad11\uace0\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \uc624\ud574\",\n\t \"datePublished\": \"2023-12-15T17:22:27+00:00\",\n\t \"dateModified\": \"2023-12-18T18:28:03+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/\"\n\t },\n\t \"wordCount\": 16,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/12\/pexels-mentatdgt-1569076-scaled.jpg\",\n\t \"keywords\": [\n\t \"data\",\n\t \"Executive Content\",\n\t \"Online Identity\",\n\t \"Open Internet\"\n\t ],\n\t \"articleSection\": [\n\t \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/12\/pexels-mentatdgt-1569076-scaled.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/12\/pexels-mentatdgt-1569076-scaled.jpg\",\n\t \"width\": 2048,\n\t \"height\": 1366\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\uad11\uace0\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \uc624\ud574\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298\",\n\t \"name\": \"criteo_multi_admin\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/5d61a59c4c1d7548157d359036f5113a\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g\",\n\t \"caption\": \"criteo_multi_admin\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/criteo_multi_admin\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\uad11\uace0\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \uc624\ud574 | KR - Criteo","description":"\ub370\uc774\ud130 \ubc0f \uc815\ucc45 \ub2f4\ub2f9 EVP\uc778 \uc870\uc288\uc544 \ucf54\ub780(Joshua Koran)\uc774 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c \uad11\uace0 \uc5c5\uacc4\uc758 \uc8fc\ub41c \uc624\ud574\ub97c \ud480\uc5b4\uc90d\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/","og_locale":"ko_KR","og_type":"article","og_title":"\uad11\uace0\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \uc624\ud574 | KR - Criteo","og_description":"\ub370\uc774\ud130 \ubc0f \uc815\ucc45 \ub2f4\ub2f9 EVP\uc778 \uc870\uc288\uc544 \ucf54\ub780(Joshua Koran)\uc774 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c \uad11\uace0 \uc5c5\uacc4\uc758 \uc8fc\ub41c \uc624\ud574\ub97c \ud480\uc5b4\uc90d\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/","og_site_name":"KR - Criteo","article_published_time":"2023-12-15T17:22:27+00:00","article_modified_time":"2023-12-18T18:28:03+00:00","og_image":[{"width":2048,"height":1366,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/12\/pexels-mentatdgt-1569076-scaled.jpg","type":"image\/jpeg"}],"author":"criteo_multi_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"criteo_multi_admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/"},"author":{"name":"criteo_multi_admin","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298"},"headline":"\uad11\uace0\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \uc624\ud574","datePublished":"2023-12-15T17:22:27+00:00","dateModified":"2023-12-18T18:28:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/"},"wordCount":16,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/12\/pexels-mentatdgt-1569076-scaled.jpg","keywords":["data","Executive Content","Online Identity","Open Internet"],"articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/12\/pexels-mentatdgt-1569076-scaled.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/12\/pexels-mentatdgt-1569076-scaled.jpg","width":2048,"height":1366},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/five-addressability-misconceptions-in-advertising-today\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\uad11\uace0\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \uc624\ud574"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/72eca385ac02c120904ee23e048dc298","name":"criteo_multi_admin","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/5d61a59c4c1d7548157d359036f5113a","url":"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/968b2ad1c31ad62b68440bf6a3a5880933b44ca297432924067f5e3e71f5659c?s=96&d=mm&r=g","caption":"criteo_multi_admin"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/criteo_multi_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/19934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=19934"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/19934\/revisions"}],"predecessor-version":[{"id":19949,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/19934\/revisions\/19949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/19935"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=19934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=19934"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=19934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}