{"id":19995,"date":"2024-01-26T17:41:49","date_gmt":"2024-01-26T17:41:49","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19995"},"modified":"2024-02-05T14:47:59","modified_gmt":"2024-02-05T14:47:59","slug":"guide-to-alternative-ids-post-cookie-world","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/guide-to-alternative-ids-post-cookie-world\/","title":{"rendered":"\ucfe0\ud0a4 \uc5c6\ub294 \uc138\uc0c1\uc758 \ub300\uccb4 ID\uc5d0 \ub300\ud55c \uac00\uc774\ub4dc"},"content":{"rendered":"<p><strong>\uc6d0\ud558\ub4e0 \uc6d0\ud558\uc9c0 \uc54a\ub4e0, 2024\ub144 \ub9d0\uc774 \ub418\uba74 \ud06c\ub86c(Chrome) \uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774<\/strong> <strong>\u00a0\uc911\ub2e8\ub429\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \uc5c5\uacc4\ub294 \uc774\ubbf8 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uc560\ud50c(Apple) \uc758 \uc0ac\ud30c\ub9ac(Safari) \uc640 \ubaa8\uc9c8\ub77c(Mozilla) \uc758 \ud30c\uc774\uc5b4\ud3ed\uc2a4(Firefox) \uc5d0\uc11c \ucfe0\ud0a4\ub97c \ud3d0\uae30\ud558\ub294 \uc791\uc5c5\uc744 \uc774\ubbf8 \uc5b4\ub290\uc815\ub3c4 \uc2e4\ucc9c\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c4\uc9dc \ud14c\uc2a4\ud2b8\ub294 \uc62c\ud574 \ucd08\uc5d0 \uc77c\uc5b4\ub098\uae30 \ub54c\ubb38\uc5d0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc640 \uad00\ub828\ub41c \ubaa8\ub4e0 \uae30\uc5c5\ub4e4\uc740 \uc774\ub97c \ub300\ube44\ud574\uc57c \ud560 \uac83 \uc785\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uad6c\uae00\uc758 \ub2e8\uacc4\uc801\uc778 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc791\ub3d9\ud558\ub294 \ubc29\uc2dd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ub4a4\ud754\ub4e4\uace0 \uc5c5\uacc4\uc5d0 \uc9c0\uac01\ubcc0\ub3d9\uc744 \uc57c\uae30\ud560 \uac83\uc785\ub2c8\ub2e4. \uc218\ub144\uac04 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud574 \uc2dd\ubcc4, \ud0c0\uac9f\ud305, \uce21\uc815, \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uacfc \ub9de\ucda4\ud654\ub97c \ud574\uc628 \uad11\uace0\uc8fc, \ub9e4\uccb4\uc0ac \ubc0f \ub370\uc774\ud130 \uacf5\uae09\uc5c5\uccb4\ub294 \uc774\uc81c \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0 \uc801\uc751\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. \ub2e4\ud589\ud788\ub3c4, \uc2dc\uc7a5\uc5d0 \ub9ce\uc740 \uc194\ub8e8\uc158\ub4e4\uc774 \ub098\uc640 \uc788\uc73c\uba70 \ubaa8\ub450 \ucfe0\ud0a4\uc758 \ube48\uc790\ub9ac\ub97c \uba54\uc6b0\uae30 \uc704\ud574 \uacbd\uc7c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc194\ub8e8\uc158\uc5d0\ub294 \ub300\uccb4 ID, \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4(Privacy Sandbox), \ucee8\ud14d\uce04\uc5bc(Contextual) \ub3c4\uad6c, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uccab \ubc88\uc9f8 \uc194\ub8e8\uc158\uc778 \ub300\uccb4 ID\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub300\uccb4 ID\ub780?<\/h3>\n<p>\uac00\uc7a5 \ub110\ub9ac \uc0ac\uc6a9\ub418\ub294 \uc194\ub8e8\uc158\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ub300\uccb4 \uc2dd\ubcc4\uc790\ub85c, \ucfe0\ud0a4\uc640 \uc885\uc885 \uc5f0\uad00\ub418\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c \uc5c6\uc774 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uae30\ub2a5\uc744 \ubaa8\ubc29\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud574, \ub300\uccb4 ID\ub294 \uc0ac\uc6a9\uc790\ub97c \uc815\ud655\ud558\uac8c \uc2dd\ubcc4\ud560 \uc218 \uc788\ub294 \ub2e4\ub978 \ub370\uc774\ud130 \uc790\uc0b0\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc874\uc758 \ub300\uccb4 ID\ub294 \ud655\uc815\ub860\uacfc \ud655\ub960\ub860\uc758 \ub450 \uac00\uc9c0 \uadf8\ub8f9\uc73c\ub85c \ud06c\uac8c \ubd84\ub9ac\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac00\uc7a5 \ub110\ub9ac \uc0ac\uc6a9\ub418\ub294 \uc194\ub8e8\uc158\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ub300\uccb4 \uc2dd\ubcc4\uc790\ub85c, \ucfe0\ud0a4\uc640 \uc885\uc885 \uc5f0\uad00\ub418\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c \uc5c6\uc774 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uae30\ub2a5\uc744 \ubaa8\ubc29\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud574, \ub300\uccb4 ID\ub294 \uc0ac\uc6a9\uc790\ub97c \uc815\ud655\ud558\uac8c \uc2dd\ubcc4\ud560 \uc218 \uc788\ub294 \ub2e4\ub978 \ub370\uc774\ud130 \uc790\uc0b0\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc874\uc758 \ub300\uccb4 ID\ub294 \ud655\uc815\uc801 ID\uc640 \ud655\ub960\uc801 ID\uc758 \ub450 \uac00\uc9c0 \uadf8\ub8f9\uc73c\ub85c \ud06c\uac8c \ubd84\ub9ac\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ud655\uc815\uc801 ID<\/strong>\ub294 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \uac1c\uc778 \uc2dd\ubcc4 \uc815\ubcf4\uc5d0 \uc758\uc874\ud558\uba70, \uc8fc\ub85c \uc774\uba54\uc77c \uc8fc\uc18c\uc758 \ud615\ud0dc\ub97c \ub755\ub2c8\ub2e4. ID\ub97c \uc775\uba85\ud654\ud558\uace0 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\uc790\uc758 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \ud574\uc2f1(\uc815\uc218\uac12 \ud560\ub2f9)\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c ID\ub294 \ub85c\uadf8\uc778 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \ud655\ubcf4\ub418\uace0, \uc0ac\uc6a9\uc790 \ub3d9\uc758 \ubc0f \uc0ac\uc6a9\uc790\uac00 \uc124\uc815\ud55c \uae30\ubcf8 \uc124\uc815\uc5d0 \ub530\ub77c \uc791\ub3d9\ud558\uba70, \uc774\ub294 \uc77c\ubc18 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95(GDPR)\uc5d0 \ub530\ub77c \ubd80\uc5ec\ub418\ub294 \uc5ec\ub7ec \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uad8c\ud55c\uacfc \uac70\uc758 \ub3d9\uc77c\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud655\uc815\uc801 ID\uc758 \uacbd\uc6b0 \ub9e4\uccb4\uc0ac\uc640 \uad11\uace0\uc8fc\uac00 \uc790\uc0ac \uace0\uac1d\ub4e4\ub85c\ubd80\ud130 \uc778\uc99d\ub41c \ub4f1\ub85d\uc744 \ud655\ubcf4\ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc5d0 \uaddc\ubaa8\uc131\uc774 \ud070 \ubb38\uc81c\uac00 \ub429\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c \ubcf4\ub0b4\ub294 \ub300\ubd80\ubd84\uc758 \uc2dc\uac04 \ub3d9\uc548 \ub85c\uadf8\uc778\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uac83\uc744 \uace0\ub824\ud560 \ub54c \uc774\ub294 \ud070 \uc81c\uc57d\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud655\ub960\uc801 ID<\/strong>\ub294 \uc218\uc9d1\ub418\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uc0ac\uc6a9\uc790\uc758 \uc2e0\uc6d0\uc744 \ub300\ub7b5\uc801\uc73c\ub85c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uccd0 \ub2e4\uc591\ud55c \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud574 \uc0ac\uc6a9\uc790\uac00 \ub204\uad6c\uc778\uc9c0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uce21\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\uc5d0\ub294 IP \uc8fc\uc18c, \ub514\ubc14\uc774\uc2a4 \uc720\ud615, \ud654\uba74 \ud574\uc0c1\ub3c4, \uc6b4\uc601 \uccb4\uc81c \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud655\ub960\uc801 ID\ub294 \ub354 \ud070 \uaddc\ubaa8\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc9c0\ub9cc, \ub370\uc774\ud130\uac00 \uc77c\uce58\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \uc788\uc744 \uc218 \uc788\uc73c\uba70 \uc5ec\ub7ec \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \uc5f0\uacb0\ud558\uae30\uac00 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \uc194\ub8e8\uc158 \uc911 \uc77c\ubd80\ub294 \ub514\ubc14\uc774\uc2a4 \uc18d\uc131\uc744 \uacb0\ud569\ud558\uc5ec \uace0\uc720 \uc2dd\ubcc4\uc790\ub97c \ub9cc\ub4dc\ub294 \ud551\uac70\ud504\ub9b0\ud305\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \ud551\uac70\ud504\ub9b0\ud305\uc740 \uc0ac\uc6a9\uc790\uac00 \uc6d0\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \ucd94\uc801\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uad6c\uae00, \uc560\ud50c \ub610\ub294 \ubaa8\uc9c8\ub77c\uc5d0\ub294 \uc801\ud569\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>\uc8fc\uc694 \ub300\uccb4 ID \uc194\ub8e8\uc158<\/h3>\n<p>\ud604\uc7ac \uc2dc\uc7a5\uc5d0 \ub098\uc640 \uc788\ub294 \uc8fc\uc694 \uc2dd\ubcc4\uc790 \uba87 \uac00\uc9c0\ub97c \uc880 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ud655\uc815\uc801 ID<\/h3>\n<p><strong>Unified ID (UID) 2.0<\/strong><\/p>\n<p>\uc544\ub9c8\ub3c4 \uac00\uc7a5 \ub9ce\uc774 \uc5b8\uae09\ub418\ub294 \uc194\ub8e8\uc158\uc740 \ub354 \ud2b8\ub808\uc774\ub4dc \ub370\uc2a4\ud06c(The Trade Desk)\uc5d0\uc11c \ucd94\uc9c4\ud558\ub2e4 \ud504\ub9ac\ube44\ub4dc(Prebid)\ub85c \ub118\uc5b4\uac04 \uc5c5\uacc4 \uc774\ub2c8\uc154\ud2f0\ube0c\uc778 <a href=\"https:\/\/www.thetradedesk.com\/us\/about-us\/industry-initiatives\/unified-id-solution-2-0\">\uc720\ub2c8\ud30c\uc774\ub4dc ID(Unified ID, UID)<\/a>\uc77c \uac83\uc785\ub2c8\ub2e4. UID2\ub294 \uc2dd\ubcc4\uc790\uac00 \uc0dd\uc131\ub418\uae30 \uc804\uc5d0 \uc774\uba54\uc77c \uc8fc\uc18c\ub85c \uc0ac\uc6a9\uc790\uc758 \ub3d9\uc758\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9\uc790\uc758 \uc774\uba54\uc77c \uc8fc\uc18c\ub294 \ud574\uc2f1\uc744 \ud1b5\ud574 \uc601\uc22b\uc790 \ud0a4\ub85c \ubcc0\ud658\ub429\ub2c8\ub2e4. \uc774\ub294 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP), \ub370\uc774\ud130 \uc81c\uacf5\uc5c5\uccb4 \ubc0f \uad11\uace0\uc8fc\uac00 \uc800\uc7a5\uc744 \ud558\uc9c0\ub9cc, \uc785\ucc30 \uc2a4\ud2b8\ub9bc\uc5d0\ub294 \ub4e4\uc5b4\uac00\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub300\uc2e0, \uc774 ID\uac00 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc785\ucc30 \uc2a4\ud2b8\ub9bc\uc5d0 \ub4e4\uc5b4\uac08 \ub54c\ub9c8\ub2e4 \uc554\ud638\ud654\ub418\uace0 \ub9e4\ubc88 \ub2e4\ub978 \uac12\uc774 \ud560\ub2f9\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c UID2 &#8216;\ud1a0\ud070&#8217;\uc740 \ub9e4\uccb4\uc0ac, \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP) \ubc0f \uc2f1\uae00 \uc0ac\uc778 \uc628(SSO) \uacf5\uae09\uc5c5\uccb4\uc5d0 \uc758\ud574 \uc800\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc194\ub8e8\uc158\uc740 \ubbf8\uad6d\uacfc \uce90\ub098\ub2e4\uc5d0\uc11c \ud14c\uc2a4\ud2b8\ub418\uace0 \uc788\uc9c0\ub9cc \uc720\ub7fd\uc758 GDPR\uc744 \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\uc744\uc9c0\ub294 \uc758\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>RampID<\/strong><\/p>\n<p>&#8216;IdentityLink&#8217;\ub85c \ubd88\ub838\ub358 <a href=\"https:\/\/docs.liveramp.com\/connect\/en\/rampid-methodology.html\">RampID<\/a>\ub294 \ub77c\uc774\ube0c\ub7a8\ud504(LiveRamp)\uac00 \ub0b4\ub193\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ub300\uc548\uc785\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uac1c\uc778 \uc2dd\ubcc4 \uc815\ubcf4\uc640 \uc628\ub77c\uc778 \ub514\ubc14\uc774\uc2a4\ub97c \uc0ac\ub78c \uae30\ubc18 ID\uc5d0 \uc815\ud655\ud558\uac8c \ub9e4\uce6d\uc2dc\ud0b4\uc73c\ub85c\uc368 \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9\uc790 ID\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ud589\ub3d9 \ub370\uc774\ud130, \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130 \ubc0f \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \uc870\ud569\ud558\uc5ec \uc0dd\uc131\ub429\ub2c8\ub2e4. \uac01 \uac1c\uc778\uc5d0\uac8c\ub294 \ub514\ubc14\uc774\uc2a4 \uac04 \uc775\uba85 \uc2dd\ubcc4\uc790\uc778 &#8216;RampID&#8217;\uac00 \ud560\ub2f9\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c RampID \uc194\ub8e8\uc158\uc740 \uc560\ub4dc \ud14c\ud06c \uae30\uc5c5\ub4e4\ub85c \uad6c\uc131\ub41c \ub3c5\ub9bd\uc801\uc778 \uc5d4\ud130\ud2f0\ub85c\uc11c, \ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc5d0 \uac1c\ubc29\ud615 ID \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 <strong>\uad11\uace0 ID \ucee8\uc18c\uc2dc\uc5c4(Advertising ID Consortium)<\/strong>\uc5d0\uc11c\ub3c4 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>SharedID<\/strong><\/p>\n<p>\ud504\ub9ac\ube44\ub4dc\ub294 UID2\ub97c \uc6b4\uc601\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 <a href=\"https:\/\/prebid.org\/product-suite\/sharedid\/\">SharedID<\/a>\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \ub9e4\uccb4\uc0ac\uac00 \uc21c \uc0ac\uc6a9\uc790\ub97c \uc2dd\ubcc4\ud558\uace0 \ud574\ub2f9 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad00\uc2ec \uc18d\uc131\uc744 \ucca8\ubd80\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uace0\uc720\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc2dd\ubcc4\uc790\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774 ID\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ube0c\ub77c\uc6b0\uc800 \ucfe0\ud0a4 \ub610\ub294 \ube0c\ub77c\uc6b0\uc800 \ub85c\uceec \uc2a4\ud1a0\ub9ac\uc9c0\uc5d0 \uc800\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc554\ud638\ud654\ub41c ID\ub97c \uc218\uc2e0\ud558\ub294 \uad11\uace0\uc8fc\ub294 \uc774 ID\ub97c \uc0ac\uc6a9\ud574 ID\uac00 \ubcf4\uad00\ub41c \ud2b9\uc815 \uc0ac\uc774\ud2b8\uc758 \uc0ac\uc6a9\uc790 \ubc29\ubb38\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ud655\ub960\uc801 ID<\/h3>\n<p><strong>ID5<\/strong><\/p>\n<p>\ub9e4\uccb4\uc0ac\ub97c \uc704\ud55c API\ub85c \uc81c\uacf5\ub418\ub294 <a href=\"https:\/\/id5.io\/\">ID5<\/a> \uc194\ub8e8\uc158\uc740 \ub9e4\uccb4\uc0ac\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc554\ud638\ud654\ub41c ID\ub97c \uc800\uc7a5\ud558\ub294 \ud655\ub960\uc801 \uc2dd\ubcc4\uc790\uc785\ub2c8\ub2e4. \uc774 ID\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc560\ub4dc \ud14c\ud06c \ud30c\ud2b8\ub108\uc640 \uacf5\uc720\ud558\uace0 \uad11\uace0\uc8fc\uac00 \ud0c0\uac9f\ud305\uacfc \uce21\uc815\uc744 \ud558\ub294 \ub370 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. <strong>\u00a0<\/strong><\/p>\n<p>\uc774\ub294 \uc0ac\uc6a9\uc790 \uc778\uc2dd \ubc0f \uce21\uc815 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc758 <a href=\"https:\/\/id5.io\/solutions\/\">\uc544\uc774\ub374\ud2f0\ud2f0\ud074\ub77c\uc6b0\ub4dc(IdentityCloud)<\/a>\uc5d0 \uc758\ud574 \ub4b7\ubc1b\uce68\ub429\ub2c8\ub2e4. \uc544\uc774\ub374\ud2f0\ud2f0\ud074\ub77c\uc6b0\ub4dc\uc5d0\ub294 \ud30c\ud2b8\ub108 ID\ub4e4\uc744 \uc5f0\uacb0\ud558\uc5ec \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc815\ubcf4\ub97c \uad50\ud658\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ud30c\ud2b8\ub108 \uadf8\ub798\ud504\uc640, \uc0ac\uc6a9\uc790 ID\ub4e4\uc744 \uc5f0\uacb0\ud558\uc5ec \ub9e4\uccb4\uc0ac\uc640 \ube0c\ub79c\ub4dc\uac00 \uc5ec\ub7ec \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc0ac\ub78c \uae30\ubc18 \uc804\ub7b5\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub514\ubc14\uc774\uc2a4 \uadf8\ub798\ud504\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>Panorama ID<\/strong><\/p>\n<p>\ub85c\ud0c0\uba54(Lotame) \uc758 Panorama ID\ub294 \u2018<a href=\"https:\/\/www.lotame.com\/panorama\/id\/\">\uc624\ud508 \uc6f9\uc744 \uc704\ud55c, \uc0ac\ub78c\uc5d0 \uae30\ubc18\ud558\uba70 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 ID \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4 <\/a>\u2019. \ub514\ubc14\uc774\uc2a4 \uc2dd\ubcc4\uc790, \uad00\ub828\ub41c \uac1c\uc778 \ud589\ub3d9 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc120\ud0dd\uc744 \ub2e8\uc77c \ubdf0\ub85c \uc5f0\uacb0\ud558\uace0, \ub514\uc9c0\ud138 \uad11\uace0 \ub0b4\uc5d0\uc11c \ubaa8\ub450\uac00 \uc790\uc720\ub86d\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. ID\ub294 \uc6f9, \ubaa8\ubc14\uc77c, CTV \ubc0f \uace0\uac1d\ubcc4 ID \uc785\ub825\uc744 \uc0ac\uc6a9\ud574 \uad6c\ucd95\ub429\ub2c8\ub2e4.<\/p>\n<h3>\ud558\uc774\ube0c\ub9ac\ub4dc \uc194\ub8e8\uc158<\/h3>\n<p><strong>LiveIntent NonID \ubc0f Authenticated Bridge<\/strong><\/p>\n<p><a href=\"https:\/\/www.liveintent.com\/\">\ub77c\uc774\ube0c\uc778\ud150\ud2b8(LiveIntent)<\/a>\uc758 \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504\ub294 \uba38\uc2e0 \ub7ec\ub2dd\uacfc \uc2e4\uc2dc\uac04 \uc2e0\ud638\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. \ud655\ub960\ub860\uc801 \ub370\uc774\ud130\uc640 \ud655\uc815\uc801 \ub370\uc774\ud130\ub97c \ubaa8\ub450 \uc0ac\uc6a9\ud558\uc5ec \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504\ub97c \uc0dd\uc131\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc774\uba54\uc77c\uc5d0\uc11c \uc720\uae30\uc801\uc778 \uc5f0\uacb0\uc744 \ud1b5\ud574 \ub9e4\uc77c \uad6c\ucd95\ub418\uace0 \uc778\uc99d\ub429\ub2c8\ub2e4. ID \uadf8\ub798\ud504\ub294 \ub77c\uc774\ube0c\uc778\ud150\ud2b8\uc758 nonID \ub370\uc774\ud130 \ucc98\ub9ac \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc554\ud638\ud654\ub41c \ud65c\uc131 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \ud1b5\ud574 ID\ub4e4\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub77c\uc774\ube0c\uc778\ud150\ud2b8\ub294 <a href=\"https:\/\/www.liveintent.com\/authenticated-bridge\/\">Authenticated Bridge<\/a> \uc194\ub8e8\uc158\ub3c4 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uc870\uce58\ub97c \ub4f1\ub85d\ud558\ub294 \uc774\uba54\uc77c\uc5d0 \ub77c\uc774\ube0c\ud0dc\uadf8\ub97c \ubc30\uce58\ud568\uc73c\ub85c\uc368 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0\uc11c ID\ub4e4\uc744 \uc5f0\uacb0\ud558\uc5ec \uc778\uc99d \ubc0f \ud574\uc2dc\ub41c \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>Audigent Hadron ID<\/strong><\/p>\n<p>\uc544\uc6b0\ub514\uc820\ud2b8(Audigent)\uc758 <a href=\"https:\/\/audigent.com\/hadron-id\/\">Hadron ID<\/a>\ub294 \ud655\uc815\ub860\uc801 ID\uc640 \ud655\ub960\uc801 ID\ub97c \ubaa8\ub450 \uc0ac\uc6a9\ud558\ub294 \ub610 \ub2e4\ub978 \uc608\ub85c, \uc774 \ub450 ID\ub97c \uacb0\ud569\ud558\uc5ec \uc2e4\uc2dc\uac04 \uc0ac\uc6a9\uc790 \uc2dd\ubcc4\uacfc \uc2e4\uc2dc\uac04 \ud5e4\ub354 \uc785\ucc30\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub9e4\uccb4\uc0ac\uc758 \uc785\ucc30 \uc694\uccad\uc73c\ub85c \ud478\uc2dc\ub418\ub294 \ub370\uc774\ud130\uc5d0\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130, \ucee8\ud14d\uce04\uc5bc \ub370\uc774\ud130, \uc0ac\uc774\ud2b8 \ub808\ubca8 \ub370\uc774\ud130 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>Hadron ID\ub294 \uc0ac\uc6a9\uc790 \ubc0f \uc0ac\uc774\ud2b8 \ub808\ubca8 \ub370\uc774\ud130\uac00 \uc81c3\uc790\uc640 \uacf5\uc720\ub418\uac70\ub098 \uc800\uc7a5\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud568\uc73c\ub85c\uc368 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ub5a4 \ub300\uccb4 ID \uc194\ub8e8\uc158\uc774 \uac00\uc7a5 \uc801\ud569\ud560\uae4c\uc694?<\/p>\n<p>\uc194\uc9c1\ud788 \ub9d0\ud558\uc790\uba74, \uc815\ub2f5\uc740 \uc9c0\uae08\ub3c4 \uadf8\ub807\uace0 \ubbf8\ub798\uc5d0\ub3c4 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc18d\uc801\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud558\uae30 \uc704\ud574\uc11c\ub294 ID \uc194\ub8e8\uc158\uacfc \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4, \ucee8\ud14d\uce04\uc5bc \ub3c4\uad6c, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud568\uaed8 \uc0ac\uc6a9\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc591\ud55c ID \uc194\ub8e8\uc158\uc744 \ud14c\uc2a4\ud2b8\ud558\uc5ec \uc790\uc0ac\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c ID \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub97c \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \ud55c \ud68c\uc0ac\uac00 \ud2b9\uc815 \uc194\ub8e8\uc158 \uc870\ud569\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc774\uc775\uc744 \uc5bb\uc5c8\ub2e4\uace0 \ud574\uc11c \ub2e4\ub978 \ud68c\uc0ac\uc5d0\ub3c4 \ub3d9\uc77c\ud558\uac8c \uc791\uc6a9\ud558\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc11c\ub4dc\ud30c\ud2f0 \ub300\uccb4 ID\ub97c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ubc0f \ucee8\ud14d\uce04\uc5bc \uc194\ub8e8\uc158\uacfc \ud568\uaed8 \uc0ac\uc6a9\ud558\ub294 \uac83\ub3c4 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0 \ubc29\ubc95 \ubaa8\ub450 \ucfe0\ud0a4\uac00 \uc5c6\ub294 \ud658\uacbd\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub9ac\ud14c\uc624\uac00 \uc5b4\ub5bb\uac8c \ucfe0\ud0a4 \uc5c6\ub294 \ubbf8\ub798\ub97c \ud5a5\ud55c \uae38\uc744 \uc81c\uc2dc\ud574\uc8fc\ub294\uc9c0 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 <\/strong><a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\"><strong>\ud06c\ub9ac\ud14c\uc624 \ud300\uc5d0\uac8c \uc9c0\uae08 <\/strong><\/a><strong>\uc5f0\ub77d\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc6d0\ud558\ub4e0 \uc6d0\ud558\uc9c0 \uc54a\ub4e0, 2024\ub144 \ub9d0\uc774 \ub418\uba74 \ud06c\ub86c(Chrome) \uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \u00a0\uc911\ub2e8\ub429\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \uc5c5\uacc4\ub294 \uc774\ubbf8 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uc560\ud50c(Apple) \uc758 \uc0ac\ud30c\ub9ac(Safari) \uc640 \ubaa8\uc9c8\ub77c(Mozilla) \uc758 \ud30c\uc774\uc5b4\ud3ed\uc2a4(Firefox) \uc5d0\uc11c \ucfe0\ud0a4\ub97c \ud3d0\uae30\ud558\ub294 \uc791\uc5c5\uc744 \uc774\ubbf8 \uc5b4\ub290\uc815\ub3c4 \uc2e4\ucc9c\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c4\uc9dc \ud14c\uc2a4\ud2b8\ub294 \uc62c\ud574 \ucd08\uc5d0 \uc77c\uc5b4\ub098\uae30 \ub54c\ubb38\uc5d0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc640 \uad00\ub828\ub41c \ubaa8\ub4e0 \uae30\uc5c5\ub4e4\uc740 \uc774\ub97c \ub300\ube44\ud574\uc57c \ud560 \uac83 \uc785\ub2c8\ub2e4. \uad6c\uae00\uc758 \ub2e8\uacc4\uc801\uc778 \uc11c\ub4dc\ud30c\ud2f0 [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":19996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[567],"class_list":{"0":"post-19995","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-publisher","9":"criteo-solution-supply-solutions","10":"criteo-platform-commerce-grid"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ucfe0\ud0a4 \uc5c6\ub294 \uc138\uc0c1\uc758 \ub300\uccb4 ID\uc5d0 \ub300\ud55c \uac00\uc774\ub4dc | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc6d0\ud558\ub4e0 \uc6d0\ud558\uc9c0 \uc54a\ub4e0, 2024\ub144 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