{"id":20018,"date":"2024-02-13T16:53:26","date_gmt":"2024-02-13T16:53:26","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20018"},"modified":"2024-02-15T15:45:00","modified_gmt":"2024-02-15T15:45:00","slug":"what-it-takes-to-test-googles-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-test-googles-privacy-sandbox\/","title":{"rendered":"\uad6c\uae00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \ub370 \ud544\uc694\ud55c \uac83\ub4e4"},"content":{"rendered":"<p>\uad6c\uae00(Google)\uc774 \ud06c\ub86c(Chrome) \ud2b8\ub798\ud53d\uc758 1%\uc5d0\uc11c \ucfe0\ud0a4\ub97c \ucc28\ub2e8\ud558\uae30 \uc2dc\uc791\ud55c 2024\ub144 1\uc6d4\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc608\uace0\ud558\ub294 \uc774\uc815\ud45c\uc801\uc778 \uc2dc\uae30\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc7a0\uc7ac \uace0\uac1d\uacfc \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc \ubc15\uc2a4 API \ub3c4\uad6c\uc5d0\uc11c \uad11\uace0\uac00 \uc9c0\uc6d0\ub418\ub294 \uc7a0\uc7ac \uace0\uac1d \uac04\uc758 \uad11\uace0 \uc2e4\uc801\uc744 \ube44\uad50\ud558\ub294 5 \uac1c\uc6d4 \ub3d9\uc548 \ud14c\uc2a4\ud2b8 \uae30\uac04\uc774 \uacf5\uc2dd\uc801\uc73c\ub85c \uc2dc\uc791\ub41c \uac83\uc785\ub2c8\ub2e4. \ud06c\ub86c \ud2b8\ub798\ud53d\uc758 1%\uc5d0 \ub300\ud55c \ud14c\uc2a4\ud2b8\ub294 5\uc6d4\uae4c\uc9c0 \uacc4\uc18d \uc9c4\ud589\ub420 \uc608\uc815\uc774\uba70, \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub294 \uc62c\ud574 \ud6c4\ubc18\uc5d0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc744 100% \uc911\ub2e8\ud560\uc9c0 \uc5ec\ubd80\ub97c \ud310\uac00\ub984\ud558\uae30 \uc704\ud55c \uc601\uad6d \uacbd\uc7c1 \ubc0f \uc2dc\uc7a5 \ub2f9\uad6d(CMA) \ud3c9\uac00\uc758 \uae30\ubc18\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud14c\uc2a4\ud2b8\ub294 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \ubbf8\ub798\ub97c \uc704\ud574 \ub9e4\uc6b0 \uc911\uc694\ud558\uc9c0\ub9cc, \ucd5c\uadfc\uc5d0\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uae30\uc220 \uacf5\uae09\uc790\uac00 \uc544\ub2cc \uad11\uace0\uc8fc\uc5d0\uac8c \uc18c\uc720\uad8c\uacfc \ucc45\uc784\uc744 \ubd80\uacfc\ud558\ub294 \uc5c5\uacc4\uc758 \uc694\uad6c\uac00 \ub9ce\ub2e4\ub294 \uac83\uc744 \uc54c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. A\/B \ud14c\uc2a4\ud2b8\uc5d0\uc11c \uc804\ud658 \ucd5c\uc801\ud654\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud14c\uc2a4\ud2b8\ub294 \uacb0\ucf54 \ub0af\uc120 \uac83\uc774 \uc544\ub2c8\uc9c0\ub9cc, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 API\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc740 \ud14c\uc2a4\ud2b8 \uc790\uccb4\ub97c \uc2e4\ud589\ud558\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uacb0\uacfc\uc5d0 \ub300\ud55c \uc801\uc808\ud55c \ubd84\uc11d\uacfc \ud1b5\uacc4\uc801 \uc911\uc694\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\uc57c\uae30\ub97c \ub098\ub220\ubcf8 \ub300\ubd80\ubd84\uc758 \uad11\uace0\uc8fc\ub4e4\uc740 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc2dc\uc2a4\ud15c\uc744 \ub3c4\uc785\ud574 \ud14c\uc2a4\ud2b8\ub97c \ud560 \uc218 \uc788\ub294 \ub9ac\uc18c\uc2a4\uac00 \uc5c6\ub2e4\uace0\ub4e4 \ub9d0\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 API\ub97c \uad6c\ud604\ud558\uace0 \uc815\ud655\ud558\uace0 \uc758\ubbf8 \uc788\ub294 \uacb0\uacfc\ub97c \uac80\uc99d\ud560 \uc218 \uc788\ub3c4\ub85d \ub354 \ub098\uc740 \uae30\uc220 \uc9c0\uc2dd\uacfc \uacbd\ud5d8\uc744 \uac00\uc9c4 \uae30\uc220 \ud30c\ud2b8\ub108\uac00 \ud14c\uc2a4\ud2b8 \ubd80\ub2f4\uc744 \uc624\ud788\ub824 \uc838\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc758 \ud14c\uc2a4\ud2b8\ub294 \ub2e8\ub3c5\uc73c\ub85c \uc2e4\uc2dc\ud574\uc11c\ub294 \uc548 \ub418\uba70, \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \uc704\ud55c \ub300\uc548\uacfc \ube44\uad50 \ub300\uc870\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc73c\ub85c \uc2e4\uc2dc\ud560 \ud544\uc694\uac00 \uc788\ub294 \uac83\uc5d0 \uc8fc\uc758\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \ud5a5\ud6c4 \uac8c\uc2dc\ubb3c\uc5d0\uc11c \uad00\ub828\ub41c \uc8fc\uc81c\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc5b8\uae09\uc744 \ud558\uaca0\uc9c0\ub9cc, \uc9c0\uae08\uc740 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud14c\uc2a4\ud2b8\uc5d0 \ub300\ud574 \ud06c\ub9ac\ud14c\uc624\uac00 \uc5b4\ub5a4 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud558\uace0 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud14c\uc2a4\ud2b8 \uc77c\uc815 \ubc0f \uc9c0\ud45c<\/h2>\n<p>\uc544\ub798 \uc77c\uc815\uc740 \ud5a5\ud6c4 6\uac1c\uc6d4 \ub3d9\uc548 \ud06c\ub9ac\ud14c\uc624\uac00 \uc9c4\ud589\ud560 \uc8fc\uc694 \ud14c\uc2a4\ud2b8 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 1\uc6d4 \ucd08\uc5d0 \ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud558\uc5ec \ubc18\ubcf5 \uae30\uac04\uc744 \uc55e\ub450\uace0 \uc788\uc73c\uba70, \ubaa8\ub4e0 \ud14c\uc2a4\ud2b8 \uba54\ucee4\ub2c8\uc998\uc774 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uace0 \uc788\ub294\uc9c0, \uc62c\ubc14\ub978 \uc9c0\ud45c\ub97c \uc804\ub2ec\ubc1b\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ud3c9\uac00\ub97c \ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c 3\uc6d4 \uc911\uc21c\uc5d0 2\uac1c\uc6d4\uc5d0 \uac78\uce5c \uace0\uc815 \ud14c\uc2a4\ud2b8 \uae30\uac04\uc73c\ub85c \uc774\ub3d9\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \uc774 \uae30\uac04\uc5d0\ub294 \ub2a6\uc5b4\ub3c4 6\uc6d4 15\uc77c\uae4c\uc9c0 CMA\uc5d0 \uc81c\ucd9c\ud574\uc57c \ud558\ub294 \ucd5c\uc885 \ubcf4\uace0\uc11c\ub97c \uc704\ud55c \uae30\ucd08 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\uac8c \ub429\ub2c8\ub2e4. \uc55e\uc11c \ub9d0\uc500\ub4dc\ub838\ub4ef\uc774, \ubcf4\uace0\uc11c\ub97c \uc900\ube44\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ud559\uc2b5\ud55c \ub0b4\uc6a9\uc740 \uacc4\uc18d \uacf5\uc720\ud574\ub4dc\ub9b4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ud14c\uc2a4\ud2b8 \uc811\uadfc\ubc95 \ubc0f \ubc29\ubc95\ub860: \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\ub294 \ubb3c\ub860 \uc5c5\uacc4 \uc804\uccb4\uc5d0 \uad11\uace0\uc758 \uacbd\uc81c\uc131\uc774 \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uacc4\uc18d \uc791\ub3d9\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud560 \uc758\ubb34\uac00 \uc788\uc2b5\ub2c8\ub2e4. CMA\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc5c5\uacc4 \uc804\uccb4\uc758 \uc774\uc775\uc744 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\uac00 \ubd84\uc11d\ud558\ub294 \uae00\ub85c\ubc8c \uc9c0\ud45c\ub4e4\uc774 \uad11\uace0\uc8fc \uc131\uacfc\uc5d0 \ub9de\ucdb0\uc9c4 \uc774\uc720\ub3c4 \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uad6c\uae00\uc758 \ud14c\uc2a4\ud2b8\ub294 \uc8fc\ub85c \uad11\uace0 \uc9c0\ucd9c\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uc218\uc775\uacfc \uc774\uac83\uc774 \ub9e4\uccb4\uc0ac CPM\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd9c \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 \uae0d\uc815\uc801\uc778 ROAS\ub97c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\uba70, \ub9e4\uccb4\uc0ac\uc758 \ud6a8\uacfc\uc801\uc778 CPM\uc740 ROAS\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. ROAS\uac00 \uac10\uc18c\ud558\uba74 CPM\ub3c4 \ub530\ub77c\uc11c \uac10\uc18c\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc608\uc0b0\uc744 \uc904\uc774\uac70\ub098 \uc608\uce21 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \ub2e4\ub978 \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \uc7ac\ud560\ub2f9\ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \ucd94\uac00\ub85c \ud3c9\uac00\ud560 \uc9c0\ud45c\ub85c\ub294 \ubcfc\ub968 \uba54\ud2b8\ub9ad, \ub9e4\ucd9c, \ub2ec\ub7ec \ub2f9 \ud074\ub9ad \uc218 \ubc0f \uc804\ud658\uc728, \ub178\ucd9c \ub2f9 \ud074\ub9ad \uc218, \uc9c0\uc5f0 \uc2dc\uac04, \uc811\uc218\ub41c \uc785\ucc30 \uc694\uccad \uc218 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20068 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Ideal-Setup-Guide-for-Demand-1-e1708011722572.png\" alt=\"\" width=\"1280\" height=\"612\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Ideal-Setup-Guide-for-Demand-1-e1708011722572.png 1280w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Ideal-Setup-Guide-for-Demand-1-e1708011722572-300x143.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Ideal-Setup-Guide-for-Demand-1-e1708011722572-1024x490.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Ideal-Setup-Guide-for-Demand-1-e1708011722572-768x367.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Ideal-Setup-Guide-for-Demand-1-e1708011722572-630x301.png 630w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h2>\ud14c\uc2a4\ud2b8 \uc5ec\uc815<\/h2>\n<p>\uc0c8\ub85c\uc6b4 API\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc740 \ud45c\uc900 \uae30\uc220 \ud1b5\ud569\uc744 \uc124\uc815\ud558\ub294 \uac83\uacfc\ub294 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0, \ubcf5\uc7a1\ud558\uae30\ub3c4 \ud558\uace0 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1\uc5d0 \ub300\ud55c \uc0c1\ub2f9\ud55c \ud22c\uc790\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc5d0\ub294 1,000\uba85\uc758 \uc81c\ud488 \ubc0f R&amp;D \uc9c1\uc6d0\uc774 \uc788\uc73c\uba70, \uc774\ub4e4 \uc911 \uc0c1\ub2f9\uc218\ub294 \uad6c\uae00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \ube44\ub86f\ud574 \ud5a5\ud6c4\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \uc704\ud55c \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\uace0 \ud3c9\uac00\ud558\ub294 \ub370 \uc804\ub150\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uae00\uc758 \uc624\ub79c \ud611\ub825\uc790\ub85c, \ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\ub09c 3\ub144 \ub3d9\uc548 \uacc4\ud68d \ubc0f \uc804\ub7b5 \uad00\ub9ac\ub97c \uc704\ud574 \uc77c\uc8fc\uc77c\uc5d0 \uc57d \ub450 \ucc28\ub840\uc529 \uad6c\uae00 \ud300\uacfc \ubaa8\uc784\uc744 \uac00\uc84c\uc73c\uba70 \uc218\uc2ed \uac74\uc758 \uc6cc\ud06c\uc20d\uc5d0 \ucc38\uc5ec\ud558\uc5ec \uae30\uc220 \uc8fc\uc81c\uc5d0 \ub300\ud574 \uc2ec\uce35\uc801\uc73c\ub85c \uc870\uc0ac\ud558\uace0 API \uc124\uacc4\ub97c \uac80\ud1a0 \ub610\ub294 \ub514\uc790\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b8\ub798\ud53d 1%\uc5d0\uc11c\uc758 \ucfe0\ud0a4 \uc0ac\uc6a9 \uc911\ub2e8\uc5d0 \ub300\ube44\ud558\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624 \ud300\uc740 Protected Audience, Topics, Attribution Reporting API \uac19\uc740 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 API\uc640\uc758 \ud1b5\ud569\uc774 \uc131\uacf5\uc801\uc73c\ub85c \uc2e4\ud589\ub418\ub294 \uc124\uc815\uc744 \ucc3e\uae30 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \ub178\ub825\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc0c8\ub85c\uc6b4 \uc804\uc6a9 \uc785\ucc30 \ubaa8\ub378\uacfc \uc785\ucc30 \uc778\ud504\ub77c\ub97c \uac1c\ubc1c\ud588\uc73c\uba70, \uc0ac\uc6a9\uc790\uc758 \uad6c\ub9e4 \ud589\ub3d9 \uc218\uc9d1\uacfc \uc800\uc7a5\uc744 \uc704\ud55c \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\uc5ec Protected Audience\uc5d0 \uc18d\ud55c \uad00\uc2ec \uadf8\ub8f9(Interest Groups)\uc5d0 \ub9de\uac8c \uc870\uc815\ud588\uc2b5\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00, \uc0c8\ub85c\uc6b4 \uc804\uc6a9 \ubcf4\uace0 \ud30c\uc774\ud504\ub77c\uc778\uacfc \uc778\ud504\ub77c\ub97c \uae30\ubc18\uc73c\ub85c Protected Audience\uc5d0 \ub9de\uac8c \uc0c8\ub85c\uc6b4 \uc81c\ud488 \uad8c\uc7a5 \uba54\ucee4\ub2c8\uc998\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \ud504\ub85c\uc81d\ud2b8\uc640 \uad00\ub828\ud574 \uc774\ub8ec \ud601\uc2e0\uc744 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud601\uc2e0\uc740 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \ub9ac\ub354\uc2ed\uc744 \uac15\ud654\ud574\uc8fc\uc5c8\uace0 \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uace0\uc758 \uc2e0\ub8b0 \uc218\uc900\uc5d0\uc11c \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \ud0dc\uc138\ub97c \uac16\ucd9c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8 \uacb0\uacfc\uc758 \ud488\uc9c8\uc740 \ud601\uc2e0\uacfc \ubc29\ubc95\ub860\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0d8\ud50c\uc758 \ud06c\uae30, \uadf8\ub9ac\uace0 \uc218\uce58\uc758 \ud45c\uc900\ud654 \ubc29\uc2dd\uc5d0 \ub2ec\ub824 \uc788\ub2e4\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n<h2>\ud1b5\uacc4\uc801 \uc720\uc758\uc131 \ub2ec\uc131<\/h2>\n<p>\ud14c\uc2a4\ud2b8\ub97c \uc900\ube44\ud558\uba74\uc11c \uc77c\ucc0d\uc774 \uc54c\uac8c \ub41c \uc0ac\uc2e4\uc740 \ubaa8\ub4e0 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud14c\uc2a4\ud130\uac00 \ub3d9\uc77c\ud558\uc9c0\ub294 \uc54a\uc73c\uba70 \uaddc\ubaa8\uac00 \uc0c1\ub2f9\ud788 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 220\uac1c \uc720\ud1b5\uc0ac\ub97c \ud3ec\ud568\ud558\ub294 18,000\uac1c \uad11\uace0\uc8fc \uace0\uac1d, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud55c 1,200\uc5ec \uac1c\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc624\ud508 \uc778\ud130\ub137 \ub9e4\uccb4\uc0ac\ub97c \uc544\uc6b0\ub974\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uaddc\ubaa8\ub97c \ud1b5\ud574 \ub9e4\uc8fc \ud655\ubcf4\ub418\ub294 \uc57d 1\uc5b5 \uac74\uc758 \ub178\ucd9c\uc740 \ud1b5\uacc4\uc801 \uc720\uc758\ubbf8\uc131\uc744 \ub192\uc5ec\uc90d\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \ucc38\uc5ec\ud558\ub294 \uc18c\uaddc\ubaa8 DSP\ub098 \uac1c\ubcc4 \uad11\uace0\uc8fc\ub294 \uc774\ub7ec\ud55c \uaddc\ubaa8\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc9c0 \ubabb\ud558\ubbc0\ub85c \uc720\uc758\ubbf8\ud55c \uce21\uc815\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub3c4 \ud6e8\uc52c \uc801\uc2b5\ub2c8\ub2e4. \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc758 \uce21\uba74\uc5d0\uc11c \uc784\uacc4\uac12\uc744 \ucda9\uc871\uc2dc\ud0a4\ub294 \ud2b8\ub798\ud53d \ubcfc\ub968\uc744 \ub3c5\ub9bd\uc801\uc73c\ub85c \ubcf4\uc720\ud55c \ub9e4\uccb4\uc0ac\ub294 \uadf9\uc18c\uc218\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \ud14c\uc2a4\ud2b8\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uba74, \ud06c\ub86c \ud2b8\ub798\ud53d\uc758 1%\ub294 \uc5ec\uc804\ud788 \ud06c\uc9c0 \uc54a\uc740 \ube44\uc728(\uc57d 3,200\ub9cc \uba85\uc758 \ud06c\ub86c \uc0ac\uc6a9\uc790\uc5d0 \ud574\ub2f9)\uc774\ubbc0\ub85c, \ub300\ub7c9\uc73c\ub85c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ub9e4\ud558\uc9c0 \uc54a\ub294 \uc18c\uaddc\ubaa8 DSP\ub294 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \ud655\ub960\uc774 \ud6e8\uc52c \uc801\uc73c\uba70 \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \uc5bb\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. DSP \uc870\ucc28 \uc774\ub7ec\ud55c \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294\ub370, \uac1c\ubcc4 \uad11\uace0\uc8fc\ub4e4\uc740 \ubd84\uba85\ud788 \ub354 \ud070 \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ud655\uc7a5 \uac00\ub2a5\ud55c \ud14c\uc2a4\ud2b8 \uc124\uc815\uc758 \ud544\uc694\uc131\uc744 \uace0\ub824\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uace0 \uc218\uc9d1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud544\uc694\ud55c \uc784\uacc4\uac12\uc5d0 \ub3c4\ub2ec\ud558\uba74, \uc608\ube44 \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \uc138\ubd80 \uc815\ubcf4\ub97c \uacf5\uc720\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n<h2 class=\"P68B1DB1-NormalWeb3\" style=\"background: white;\">\u201c\ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\ub294 \ubb3c\ub860 \uc5c5\uacc4 \uc804\uccb4\uc5d0 \uad11\uace0\uc758 \uacbd\uc81c\uc131\uc774 \uacc4\uc18d \uc791\ub3d9\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud574\uc57c \ud560 \uc758\ubb34\uac00 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/h2>\n<p>\uc815\ud655\ud558\uace0 \uc758\ubbf8 \uc788\ub294 \ud14c\uc2a4\ud2b8\ub97c \uc704\ud574 \uace0\ub824\ud574\uc57c \ud558\ub294 \ub610 \ub2e4\ub978 \uc0ac\ud56d\uc740 \ucc38\uc5ec\ud558\ub294 \ubaa8\ub4e0 DSP\uac00 \uc720\uc0ac\ud55c \uc124\uc815\uc744 \ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ucc38\uc5ec\uc790 \uac04\uc5d0 \uc124\uc815\uc774 \uc77c\uce58\ud558\uc9c0 \uc54a\uc73c\uba74 \uacb0\uacfc\uac00 \ubb34\ud6a8\ud654\ub418\uace0 \ud3b8\ud5a5\uc5d0 \ucde8\uc57d\ud574\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 API\uac00 \ubaa8\ub450 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc720\uc800\ub97c \ucc98\ub9ac\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 DSP\uac00 \ud569\uc758\ud558\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \ubd80\uc815\ud655\ud558\uac70\ub098 \uc65c\uace1\ub41c \uacb0\uacfc\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c \uc774\ub7ec\ud55c \uc138\ubd80\uc801\uc778 \uc0ac\ud56d\uc744 \uac04\uacfc\ud558\uba74 \uc548\ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uad6c\uae00 \ubc0f CMA\uc640 \uae34\ubc00\ud55c \uc18c\ud1b5\uc744 \ud1b5\ud574 \ucc38\uc5ec\ud558\ub294 \ud14c\uc2a4\ud130\ub4e4\uc774 \uc124\uc815\uc744 \uc77c\uce58\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud588\uc73c\uba70, \ud14c\uc2a4\ud2b8 \uae30\uac04 \ub0b4\ub0b4 \uacc4\uc18d\ud574\uc11c \uadf8\ub4e4\uacfc \ud611\ub825\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ud06c\ub9ac\ud14c\uc624\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc804\ub7b5\uc744 \ubcf4\uc644\ud558\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4<\/h2>\n<p>\uc55e\uc11c \uc774 \uac8c\uc2dc\ubb3c\uc5d0\uc11c \uc7a0\uc2dc \uc5b8\uae09\ud588\ub4ef\uc774, \uad6c\uae00\uacfc \ud568\uaed8 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ucd94\uc9c4\ud558\ub294 \uac83\uc740 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c <a href=\"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-addressability-our-strategy-for-2024\/\">\ub2e4\uac01\uc801 \uc811\uadfc \ubc29\uc2dd\uc758 \ud55c \ucd95\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4<\/a>.\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc194\ub8e8\uc158\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc720\ud1b5\uc0ac\uc758 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8, \uc18c\uc15c \ucc44\ub110 \uac19\uc740 \ud3d0\uc1c4\ub41c \ud658\uacbd\uc744 \ud65c\uc6a9\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uacfc AI\ub97c \ud1b5\ud574 \uc81c\ud488, \ucee8\ud14d\uce04\uc5bc, \uae30\ud0c0 \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \ucee4\uba38\uc2a4 \uc2dc\uadf8\ub110\uc744 \ud1b5\ud569\ud558\ub294 \uc601\uad6c\uc801\uc778 \uae30\ubc18\uc744 \uacb0\ud569\ud558\uba74 \uad11\uace0\uc8fc\ub294 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \ud1b5\ud574 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uace0 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ud06c\ub86c\uc5d0\uc11c\uc758 \ud5a5\ud6c4 \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\ub294 \uac83\uc774 \uace0\uac1d\uc758 \ub9c8\ucf00\ud305 \ub178\ub825\uacfc \ub9e4\uccb4\uc0ac\uc758 \uc218\uc775 \ucc3d\ucd9c\uc5d0 \ud544\uc218\uc801\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uacc4\ud68d\ub300\ub85c \uc9c4\ud589\ub41c\ub2e4\uba74, \uc804\uccb4 \uc0dd\ud0dc\uacc4\uc5d0 \ud61c\ud0dd\uc744 \uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ub418\uae38 \ubc14\ub78d\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \ud14c\uc2a4\ud2b8\ub97c \ub9e4\uc6b0 \uc911\uc694\ud558\uace0 \uc9c4\uc9c0\ud558\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ud568\uaed8\ud558\ub294 \ud14c\uc2a4\ud2b8<\/h2>\n<p>\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub294 \ubcf5\uc7a1\ud558\uace0 \uad6c\ud604\ud558\uae30\uac00 \uc5b4\ub824\uc6b4 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ubc29\ubc95\ub860\uc758 \uce21\uba74\uc5d0\uc11c \ubcf4\ub2e4 \uc55e\uc11c \uc788\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uaddc\ubaa8\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud22c\uc790\ub97c \uc6d0\ud558\ub294 \uad11\uace0\uc8fc, \ub9e4\uccb4\uc0ac \ubc0f \uae30\ud0c0 \ub300\uaddc\ubaa8 DSP\ub294 \ud06c\ub9ac\ud14c\uc624\uc640 \ud611\ub825\ud558\uc2e4 \uac83\uc744 \uc801\uadf9 \uad8c\ud569\ub2c8\ub2e4. \ud06c\ub86c \ud2b8\ub798\ud53d\uc758 \uc77c\ubd80\uc5d0\ub9cc \ud14c\uc2a4\ud2b8\uac00 \uc2dc\ud589\ub418\uace0 \uc788\uc9c0\ub9cc, \uad6c\uae00\uc774 \ucd5c\uc885 \uc81c\uc548\uc744 \uc791\uc131\ud560 \ub54c \ud06c\ub9ac\ud14c\uc624\uc758 \uacb0\uacfc\ub294 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud560 \uac83\uc774\uace0 \ud06c\ub9ac\ud14c\uc624\ub294 \uc5c5\uacc4\uc5d0\uc11c \ud56d\uc0c1 \uace0\uac1d\uc758 \ud3b8\uc5d0 \uc124\uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac, \uad6c\uae00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc874 \ud1b5\ud569\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 \ud3d0\uc1c4\ub41c \ud658\uacbd\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc81c\uacf5\ud558\ub294 \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc744 \ub300\uc2e0\ud574 \uade0\ud615 \uc7a1\ud78c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc804\ub7b5\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \ud45c\uc900 \ud06c\ub9ac\ud14c\uc624 \ud1b5\ud569\uc744 \uc0ac\uc6a9\ud558\ub294 \ud30c\ud2b8\ub108\uc758 \uacbd\uc6b0, \ud14c\uc2a4\ud2b8\uc5d0 \ucc38\uc5ec\ud558\ub824\uba74 \uc801\uc808\ud558\uac8c \uad6c\ud604\ub418\uc5c8\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83 \uc678\uc5d0 \ucd94\uac00\uc801\uc778 \uc870\uce58\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778\uc740 \ud06c\ub86c\uc5d0\uc11c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uac00 \uc790\ub3d9\uc73c\ub85c \uc9c0\uc6d0\ub429\ub2c8\ub2e4. \uc5b4\ub5a4 API\ub97c \uc0ac\uc6a9\ud560\uc9c0 \uacb0\uc815\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc801\ud654 \uc5d4\uc9c4\uacfc \uc5c5\uacc4 \ucd5c\uace0\uc758 AI\uac00 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud558\uc5ec \uc0ac\uc6a9 \uac00\ub2a5\ud558\uba70 \uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub418\ub294 \uc815\ubcf4\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790 \uc218\uc900 \ub610\ub294 \uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\ub9ac \ubaa8\ub450\ub294 \uc57d 6\uac1c\uc6d4 \ud6c4\uc5d0 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc \ubc15\uc2a4\uc758 \ubbf8\ub798\uc5d0 \ub300\ud574 \ud6e8\uc52c \ub354 \ub9ce\uc740 \uac83\uc744 \uc54c\uac8c \ub420 \uac83\uc774\uc9c0\ub9cc, \uadf8 \ub3d9\uc548 \uad11\uace0\uc8fc\ub294 \uae30\uc220 \ud30c\ud2b8\ub108\uac00 \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\uc758\ubbf8\ud55c \uacb0\uacfc\uc5d0 \ub300\ud55c \uc784\uacc4\uac12\uc744 \ucda9\uc871\ud558\ub294\uc9c0 \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uc720\ud1b5\uc0ac\ub294 \ubcf5\uc7a1\ud55c \uae30\uc220 \ubb38\uc81c\ub97c \uc9c1\uc811 \ud574\uacb0\ud558\ub824\uace0 \uc560\uc4f0\ub294 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