{"id":20073,"date":"2024-02-16T16:42:13","date_gmt":"2024-02-16T16:42:13","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20073"},"modified":"2024-02-28T14:22:17","modified_gmt":"2024-02-28T14:22:17","slug":"ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\ub4e4\uc758 2024\ub144 \uad11\uace0 \uc804\ub9dd"},"content":{"rendered":"

2024\ub144\uc740 \uad11\uace0\uc5c5\uacc4\uc5d0 \uc911\uc694\ud55c \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc0c8\ud574\uc758 \ubb38\ud131\uc5d0\uc11c, \uad11\uace0 \uc5c5\uacc4\ub294 \ub610 \ub2e4\ub978 \uc5c4\uccad\ub09c \ubcc0\ud654\ub97c \ub9de\uc774\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub86c(Chrome)\uc5d0\uc11c\uc758 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uacfc \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9, \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uae30\uc220\uc740 \uad11\uace0 \uc138\uc0c1\uc744 \uc7ac\ud3b8\ud558\uba70 \ub3c4\uc804\uacfc \uae30\ud68c\ub97c \uc81c\uc2dc\ud560 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ucd94\uc9c4\ud558\uba74\uc11c \ubbfc\ucca9\ud55c \ub300\uc751\uc790\uc138\ub97c \uac16\ucd94\ub294 \ud55c\ud3b8 \ubd88\ud655\uc2e4\uc131 \uc18d\uc5d0\uc11c \uc131\uacf5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc77c\uc774 \ud3bc\uccd0\uc9c8\uc9c0 \uc54c\uc544\ubcf4\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ubb38\uac00\ub4e4\ub85c\ubd80\ud130 \uad11\uace0\uc758 \uac00\uc7a5 \uc2dc\uae09\ud55c \uc8fc\uc81c\ub4e4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uc804\ub9dd\uc744 \uc218\uc9d1\ud588\uc2b5\ub2c8\ub2e4. \uc804\ubb38\uac00\ub4e4\uc758 \uacac\ud574\uc640 \uc804\ub9dd\uc740 \uc55e\uc73c\ub85c \uad11\uace0 \ud658\uacbd\uc774 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uc9c0\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uadf8\ub9bc\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ud574\uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"\"
\ub180\ub77c \uc194\ub85c\ubaac(Nola Solomon), \uc2dc\uc7a5 \uc9c4\ucd9c \ub2f4\ub2f9 \uc218\uc11d \ubd80\uc0ac\uc7a5<\/figcaption><\/figure>\n

1.\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubcc0\ud654\ub85c \uc778\ud574, \ub9c8\ucf00\ud130, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubc0f \uc720\ud1b5\uc0ac\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uac15\ud654\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/h3>\n

\uc18c\ube44\uc790\uc640 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \ub9fa\uace0 \uc788\ub294 \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \uad6c\uc131\uc6d0\ub4e4(\ub9c8\ucf00\ud130, \ub9e4\uccb4\uc0ac, \uc720\ud1b5\uc0ac)\uc740 \uad6c\uae00 \ud06c\ub86c\uc5d0\uc11c\uc758 \ub2e8\uacc4\uc801\uc778 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc81c\uac70\ub85c \ucd09\ubc1c\ub41c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ubb38\uc81c\uc5d0 \ub300\ube44\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc801\uacfc \uc218\uc775\ud654\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub294 \uc801\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub294\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5\uc758 \ud575\uc2ec \uc694\uc778\uc740 \ub3d9\uc758\ub97c \uc5bb\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uad00\ub828\ub41c \uc804\ub7b5\uc785\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ub370\uc774\ud130\ub97c \uc18c\uc720\ud558\uac70\ub098 \uc218\uc9d1\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc18c\ube44\uc790 \uacbd\ud5d8\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud655\uc7a5 \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc989\uc2dc \ud65c\uc6a9\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130, \ub9e4\uccb4\uc0ac \ubc0f \uc720\ud1b5\uc0ac\uac00 \ucfe0\ud3f0\uc774\ub098 \uc138\uc77c\uc5d0 \ub300\ud55c \uc0ac\uc804 \uacf5\uc720 \ud504\ub85c\ubaa8\uc158 \ub610\ub294 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8 \uac19\uc740 \uba85\ud655\ud55c \uac00\uce58 \uad50\ud658\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ub208\uc5d0 \ubcf4\uc774\ub294 \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud574\uc57c \ud558\ub294 \uc774\uc720\ub3c4 \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\uac00 \uc774\ub7ec\ud55c \uc9c4\ud654\ud558\ub294 \ud658\uacbd\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud5e4\uccd0\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4.\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud5c8\ube0c<\/span><\/a>\ub97c \uc990\uaca8\ucc3e\uae30\uc5d0 \ucd94\uac00\ud558\uc2dc\uace0 \uc55e\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub418\ub294 \ub0b4\uc6a9\uacfc \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub97c \ud655\uc778\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/span><\/p>\n

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\"\"
\ub9ac\ubc14 \ub784\ub808\uc774\ubcfc\ub77c(Liva Ralaivola), \ud06c\ub9ac\ud14c\uc624 AI \ub7a9 \uc5f0\uad6c \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5<\/figcaption><\/figure>\n

2. AI\ub294 \uc55e\uc73c\ub85c\ub3c4 \ub9c8\ucf00\ud130\uc758 \ud658\uacbd\uc5d0 \ud601\uc2e0\uc744 \ubd88\ub7ec \uc62c \uac83\uc785\ub2c8\ub2e4.<\/h3>\n

AI\ub294 \uc62c\ud574 \uc560\ub4dc\ud14c\ud06c\uc640 \uad00\ub828\ub41c \ubaa8\ub4e0 \uae30\uc220 \ud1a0\ub860\uc758 \ud575\uc2ec \uc8fc\uc81c\uc600\uc73c\uba70 2024\ub144\uc5d0\ub3c4 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud560 \uac83\uc785\ub2c8\ub2e4. AI\ub294 \ubc31\uc5d4\ub4dc \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uacfc \uba38\uc2e0 \ub7ec\ub2dd \uacfc\ud559\uc790, \uc5d4\uc9c0\ub2c8\uc5b4 \ubc0f \uc5f0\uad6c\uc6d0\ub4e4\uc758 \ub4a4\uc5d0\uc11c \uc791\ub3d9\ud558\ub358 \uae30\uc220\uc758 \uc5ed\ud560\uc744 \ubc97\uc5b4\ub098 \ub354 \ub113\uc740 \uc6f9 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uac01\uad11\uc744 \ubc1b\uace0 \uc788\uc73c\uba70, \ucc57GPT(ChatGPT)\uc640 \uad6c\uae00 \ubc14\ub4dc(Google Bard) \uac19\uc740 \uc81c\ud488\uc740 \uc804\ub840 \uc5c6\ub294 \uac00\ub2a5\uc131\uc744 \uc5f4\uc5b4\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0dd\uc131\ud615 AI\uac00 \ud604\uc7ac\uc758 \uc790\uc5f0\uc5b4 \ucc98\ub9ac \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ub192\uc740 \uc218\uc900\uc758 \ub9de\ucda4\ud654\ub41c \uc774\ubbf8\uc9c0, \uba54\uc2dc\uc9d5 \ubc0f \ube44\ub514\uc624 \uad11\uace0\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc0ac\uc6a9\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

AI\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 DEEPKNN \ubaa8\ub378<\/span><\/a> \uac19\uc740 \ucd5c\ucd08\uc758 \ucee4\uba38\uc2a4 \uae30\ubc18 \ubaa8\ub378\uc744 \uc704\ud55c \ub525 \ub7ec\ub2dd \ubaa8\ub378\uc744 \uad6c\ucd95\ud568\uc73c\ub85c\uc368 \uc131\ub2a5 \ucd5c\uc801\ud654\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud601\uc2e0\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub378\uc758 \uc0ac\uc6a9 \uc0ac\ub840\ub294 AI \uae30\ubc18 \uc785\ucc30, \uc0c1\ud488 \ucd94\ucc9c, \uac00\uaca9 \ucc45\uc815 \ubc0f \uc218\uc775 \uc608\uce21\uc73c\ub85c \uacc4\uc18d \ud655\uc7a5\ub418\uc5b4, AI \ub9c8\ucf00\ud130\ub4e4\uc758 \uc608\uc0b0 \uc2e4\ud589\uacfc \ubbf8\ub514\uc5b4 \uacc4\ud68d\uc744 \uc9c0\uc6d0\ud558\ub294 \ud575\uc2ec \ub3c4\uad6c\uac00 \ub418\uc5b4\uc904 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc6b4\uc601 \ud6a8\uc728\uc131\uc758 \uce21\uba74\uc5d0\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc55e\uc73c\ub85c AI\ub97c \ub354\uc6b1 \uc27d\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5b4 \uc0ac\uc18c\ud55c \uc5c5\ubb34\uc5d0 \uc18c\uc694\ud558\ub294 \uc2dc\uac04\uc774 \uc904\uc5b4\ub4e4\uc5b4 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud3ec\ub808\uc2a4\ud130(Forrester)\ub294 \uc5d4\ud130\ud504\ub77c\uc774\uc988 AI \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc0dd\uc0b0\uc131\uacfc \ucc3d\uc758\uc801\uc778 \ubb38\uc81c \ud574\uacb0 \ub2a5\ub825\uc744 50% \ud5a5\uc0c1<\/span><\/a>\ud574\uc8fc\uc5b4 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0ac\uc18c\ud55c \uc5c5\ubb34\uc5d0\uc11c \ubc97\uc5b4\ub098 \ud070 \uadf8\ub9bc\uc744 \ubcfc \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\uc774\ub77c\uace0 \ub0b4\ub2e4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

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\ucbd4-\uc6e8\uc774 \ub85c(Szi-Wei Lo), APAC \uc9c0\uc5ed \ucc45\uc784\uc790<\/figcaption><\/figure>\n

3. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub294 SKU \ub370\uc774\ud130\uc758 \uac15\ub825\ud55c \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uc138\ubd84\ud654\ub41c \ub9de\ucda4\ud654\uc640 \ub9ac\ud3ec\ud305\uc744 \ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/h3>\n

2024\ub144\uc5d0\ub294 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubcc0\ud654\ub85c \uc778\ud574, SKU \ub370\uc774\ud130\uac00 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc5d0\uac8c \ucea0\ud398\uc778\uc744 \uc704\ud55c \uc804\ub840 \uc5c6\ub294 \uc218\uc900\uc758 \uc815\ud655\uc131\uc744 \uc9c0\uc6d0\ud558\ub294 \uac00\uc774\ub4dc\ub85c \ubd80\uc0c1\ud560 \uac83\uc785\ub2c8\ub2e4. \uc138\ubd84\ud654 \ub41c \ucd94\uc801 \uae30\ub2a5\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \ud2b9\uc815 \uc0c1\ud488\uc758 \ud310\ub9e4\ub97c \uad11\uace0 \ud65c\ub3d9\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\uc2dc\ud0ac \uc218 \uc788\uc73c\ubbc0\ub85c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ud0c0\uac9f\ud305, \uba54\uc2dc\uc9d5 \ubc0f \uc804\ubc18\uc801\uc778 \ucea0\ud398\uc778\uc758 \uc0c9\uae54\uc744 \uc138\ubd80\uc801\uc73c\ub85c \uc870\uc815\ud558\ub294 \ub4f1 SKU \uc131\uacfc\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c SKU \ub370\uc774\ud130\ub294 \ub9de\ucda4\ud654\ub41c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc9c0\uc6d0\ud558\uc5ec, \uac01 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc758 \uc120\ud638\ub3c4 \ubc0f \uad6c\ub9e4 \ub0b4\uc5ed\uc744 \uae30\ubc18\uc73c\ub85c \uae4a\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ud558\uc774\ud37c \ud0c0\uac9f \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SKU \uc218\uc900\uc758 \uc778\uc0ac\uc774\ud2b8\uac00 \ubcf4\uace0 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc744 \uc9c0\uc6d0\ud574\uc8fc\uc5b4, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub294 \uc81c\ud488\uc758 \ud37c\ud3ec\uba3c\uc2a4, \uace0\uac1d \ud589\ub3d9 \ubc0f \ub9c8\ucf13 \ub2e4\uc774\ub098\ubbf9\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \uae30\ud68c\ub97c \ud0d0\uc0c9\ud574 \ub098\uac10\uc73c\ub85c\uc368 \ucea0\ud398\uc778\uc758 \ucd5c\uc801\ud654\ub97c \uc2e4\ud604\ud558\uace0 ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

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\"\"
\uc170\ub9ac \uc2a4\ubbf8\uc2a4(Sherry Smith), \ubbf8\uc8fc \uc9c0\uc5ed \uc804\ubb34 \uc774\uc0ac<\/figcaption><\/figure>\n

4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ud45c\uc900\ud654\ub41c \uc131\uc219\uae30 \uc0c1\ud0dc\ub85c \uc62c\ub77c\uc124 \uac83\uc785\ub2c8\ub2e4.<\/h3>\n

\uc720\ud1b5\uc0ac\ub4e4\uc774 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uc18c\ube44\uc790\uc640\uc758 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uac00\uce58\ub97c \ub354 \uc798 \uc778\uc9c0\ud558\uac8c \ub418\uba74\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \ub9e4\ub825\uc740 \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \ucee4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc62c\ud574\ub294 \uc5c5\uacc4 \uad00\ub828\uc790\ub4e4\uc774 \uacf5\ud1b5\uc758 \uc9c0\ud45c, \ud615\uc2dd \ubc0f \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc218\ub9bd\ud558\uae30 \uc704\ud574 \ud611\ub825\ud558\uba70, \ud45c\uc900\ud654\ub97c \ud5a5\ud55c \uacf5\ub3d9\uc758 \ub178\ub825\uc774 \ubcf8\uaca9\ud654\ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc608\ub85c\ub294 \ub3d9\ub4f1\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uce21\uc815 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc62c\ud574 \ucd08 \uc131\uc0ac\ub41c \ud06c\ub9ac\ud14c\uc624\uc640 \uc778\ud2f0\uadf8\ub7f4 \uc560\ub4dc(Integral Ad)<\/span><\/a>\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\uc5c5\uc740 \ub9c8\ucf00\ud130\uc640 \uc720\ud1b5\uc0ac\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud558\uc9c0 \ubabb\ud558\ub3c4\ub85d \ub9c9\uace0 \uc788\ub294 \ubd84\uc5f4\uc5d0 \ub9de\uc11c \uc5c5\uacc4\ub97c \ud1b5\ud569\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/span><\/p>\n

\ub124\ud2b8\uc6cc\ud06c\ub4e4\uc774 \uc131\uc219\ud574\uc9c0\uace0 \ud1b5\ud569\ub428\uc5d0 \ub530\ub77c, \uad11\uace0 \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub3c4 \ub298\uc5b4\ub098 \uc720\ud1b5\uc0ac\uc640 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub4f1\uc758 \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uae30\ud68c\uac00 \uc5f4\ub9b4 \uac83\uc785\ub2c8\ub2e4. \ud45c\uc900\ud654\ub97c \uc704\ud55c \uc774\ub7ec\ud55c \ub178\ub825\uc740 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\uace0 \ud22c\uba85\uc131\uc744 \ub192\uc774\uba70 \ub2e4\uc591\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc6d0\ud65c\ud55c \uc0c1\ud638 \uc791\uc6a9\uc744 \ucd09\uc9c4\ud558\uc5ec, \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ubcf4\ub2e4 \uc751\uc9d1\ub825 \uc788\uace0 \uc811\uadfc\uc131 \uc788\ub294 \uc0dd\ud0dc\uacc4\ub97c \uc870\uc131\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n

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 <\/p>\n

\"\"
\ub9c8\ud06c \ud53c\uc2e4\ub9ac(Marc Fischli), EMEA \uc804\ubb34 \uc774\uc0ac<\/figcaption><\/figure>\n

5. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uacfc \uc774\ucee4\uba38\uc2a4\uac00 \uc6d0\ud65c\ud55c \uad6c\ub9e4 \uacbd\ud5d8\uc73c\ub85c \uc735\ud569\ub420 \uac83\uc785\ub2c8\ub2e4.<\/h3>\n

\uc634\ub2c8\ucc44\ub110\uc740 \ud56d\uc0c1 \uc911\uc694\ud55c \uc704\uce58\uc5d0 \uc788\uc5c8\uc9c0\ub9cc, 2024\ub144\uc5d0\ub294 \ub514\uc9c0\ud138\uacfc \ubb3c\ub9ac\uc801 \uad11\uace0\uc758 \uc138\uc0c1\uc774 \ub9cc\ub098 \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc601\uad6d\uc758 \uc2dd\ub8cc\ud488 \uccb4\uc778 \ud14c\uc2a4\ucf54(Tesco)<\/a>\ub294 2023\ub144 3\uc6d4\ubd80\ud130 \ub9e4\uc7a5\uc758 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc744 400\uac1c\uc5d0\uc11c\u00a0 1,800\uac1c\ub85c \ub298\ub9bc\uc73c\ub85c\uc368 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \ubcf4\uc644\ud558\uae30 \uc704\ud55c \ubb3c\ub9ac\uc801 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ud22c\uc790\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc640 \uac19\uc740 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uc720\ud1b5\uc0ac\uac00 \ub9e4\uc7a5 \ub0b4\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uc989\uac01\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ubcf4\ub2e4 \ucc3d\uc758\uc801\uc73c\ub85c \ub3c4\uc6c0\uc744 \uc8fc\uace0 \uc624\ud504\ub77c\uc778 \ub9ac\ud14c\uc77c \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\uc640 \uc2e0\uc81c\ud488\uc744 \uac15\uc870\ud574 \ubcf4\uc5ec\uc904 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\uac70\ub098 \uae30\uc874 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ub9e4\ucd9c\uc744 \ub298\ub824 \ub124\ud2b8\uc6cc\ud06c\uc640 \ube0c\ub79c\ub4dc\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub824\ub294 \uc720\ud1b5\uc0ac\uc5d0\uac8c \uc708\uc708 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

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2024\ub144\uc774 \ube60\ub974\uac8c \uc9c0\ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n

2024\ub144\uc740 \uad11\uace0 \uc5c5\uacc4\uc5d0 \uc5ed\ub3d9\uc801\uc778 \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\ub294 \ud56d\uc0c1 \uc9c4\ud654\ud558\ub294 \uc0b0\uc5c5\uc774\uc9c0\ub9cc, \uadf8\ub7ec\ud55c \uc9c4\ud654\ub97c \ud1b5\ud574 \uc131\uc7a5\ud560 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubc0f \uae30\uc220 \ud30c\ud2b8\ub108\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc790\uccb4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc744 \ubcf4\uc7a5\ud558\ub294 \ubc29\ubc95\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \ud559\uc2b5\ud574\ub098\uac08 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc55e\uc73c\ub85c 2\ub144 \ub3d9\uc548 2,900\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ubc1c\uc804\uc2dc\ucf1c \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c0\uc6d0\ud558\uace0, \uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc548\uc815\uc801\uc778 \uc131\uacfc\uc640 \uc131\uc7a5\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e8\ud3b8\ud654\ub97c \ub298\ub9ac\uace0 \uad11\uace0\uc758 \ub2e4\uc74c \uc2dc\ub300\ub97c \uac15\ud654\uc2dc\ud0a4\ub294 \uac83 \ubcf4\ub2e4\ub294 \ubaa8\ub4e0 \ud50c\ub808\uc774\uc5b4\uc5d0\uac8c \uc774\uc775\uc774 \ub418\ub294 \ubc29\ud5a5\uc73c\ub85c \uc5c5\uacc4\ub97c \uacc4\uc18d \ud1b5\ud569\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uace0 \uc81c\ud488 \ucc45\uc784\uc790\uc778 \ud1a0\ub4dc \ud30c\uc2a8\uc2a4(Todd Parsons) \ub97c \ube44\ub86f\ud55c \ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\ub4e4\ub85c\ubd80\ud130 \ub354 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc73c\ub824\uba74 2024\ub144\uacfc \uadf8 \uc774\ud6c4\uae4c\uc9c0 \uace0\uac1d\ub4e4\uc774 \uc131\uacfc\ub97c \uacac\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ub2e4\uac01\uc801\uc778 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc804\ub7b5<\/a>\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

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