{"id":20088,"date":"2024-02-21T16:03:17","date_gmt":"2024-02-21T16:03:17","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20088"},"modified":"2025-03-03T03:09:33","modified_gmt":"2025-03-03T03:09:33","slug":"wtf-is-retail-media-guide","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/wtf-is-retail-media-guide\/","title":{"rendered":"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0\ub780?"},"content":{"rendered":"

 <\/p>\n

\ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \ud589\ub3d9\uc774 \ud06c\uac8c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. Kantar\uc5d0 \ub530\ub974\uba74, \uac70\uc758 80%\uc5d0 \ub2ec\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ubaa8\ub4e0 \uad6c\ub9e4\uc758 \uc808\ubc18 \uc774\uc0c1\uc744 \uc628\ub77c\uc778\uc5d0\uc11c \uc218\ud589\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ubbf8 \uc9c4\ud589 \uc911\uc774\uc5c8\ub358 \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uae09\uaca9\ud788 \uac00\uc18d\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

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\uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ub97c \ud558\uba74\uc11c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc5ed\uc2dc \ud0c4\ub825\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74,\u00a0\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub780 \uacfc\uc5f0 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694? \uadf8\ub9ac\uace0 \uc65c \uc9c0\uae08 \uadf8 \uc911\uc694\uc131\uc774 \ubd80\uac01\ub418\uace0 \uc788\uc744\uae4c\uc694?<\/p>\n

 <\/p>\n\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4(Retail Media)\ub780?<\/h2>\n

\uc77c\ubc18\uc801\uc73c\ub85c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc720\ud1b5\uc0ac \uc0ac\uc774\ud2b8\uc640 \uc571 \ub0b4\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc720\ud1b5\uc0ac\uc640 \uc81c\ud488\uc744 \uc9c1\uc811 \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \ubcf4\ud1b5 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc9c0\ub9cc, \ud56d\uc0c1 \uadf8\ub7f0 \uac83\ub9cc\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uae08\uc735 \uc11c\ube44\uc2a4\ub098 \uc5ec\ud589 \ubd84\uc57c\uc758 \ube0c\ub79c\ub4dc\ub4e4\ub3c4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc720\ud1b5\uc0ac\uc758 \uace0\uac1d\ub4e4\uc5d0\uac8c \uad00\uc2ec\uc774 \uc788\uc9c0\ub9cc, \ubc18\ub4dc\uc2dc \uadf8 \uc720\ud1b5\uc0ac\uc758 \uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0\uc11c \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4<\/a>\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uc591\ucabd \ub05d \ub610\ub294 \ud1b5\ub85c \ub0b4 \uc9c4\uc5f4\ub300\uc640 \uc720\uc0ac\ud55c \ud6a8\uacfc\ub97c \uc9c0\ub2cc \u2018\ub514\uc9c0\ud138 \uc120\ubc18\u2019\uc758 \uac00\uc2dc\uc131\uc744 \ub192\uc5ec, \ube0c\ub79c\ub4dc\uac00 \uad6c\ub9e4 \uc2dc\uc810\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0\ub294 \uc5b4\ub5a4 \ubaa8\uc2b5\uc73c\ub85c \uc5b4\ub514\uc5d0 \ud45c\uc2dc\ub420\uae4c\uc694?<\/h2>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0 \ub610\ub294\u00a0\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0<\/strong><\/a>\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub124\uc774\ud2f0\ube0c \uad11\uace0\ub294 \ubaa9\ub85d\uc5d0 \ud3ec\ud568\ub41c \ub2e4\ub978 \uc0c1\ud488\ucc98\ub7fc \ubcf4\uc774\uace0 \uac80\uc0c9 \uacb0\uacfc\uc640 \uc644\ubcbd\ud558\uac8c \uc870\ud654\ub97c \uc774\ub8e8\uc9c0\ub9cc, \uad11\uace0 \ud558\ub2e8\uc774\ub098 \uc0c1\ub2e8\uc5d0 \uc791\uc740 \u2018\uc2a4\ud3f0\uc11c\u2019 \ub77c\ubca8\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ube0c\ub79c\ub529 \uba54\uc2dc\uc9c0\uc5d0 \uac01 \uc720\ud1b5\uc0ac\ubcc4\ub85c \uc2e4\uc2dc\uac04 \uac00\uaca9 \uac19\uc740 \ub3d9\uc801 \uae30\ub2a5\uc744 \uacb0\ud569\ud558\uc5ec, \ubcf4\ub2e4 \uc601\ud5a5\ub825 \uc788\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uad6c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \uad11\uace0\ub294 \ud648\ud398\uc774\uc9c0, \uce74\ud14c\uace0\ub9ac \ud398\uc774\uc9c0, \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0 \ub610\ub294 \uc0c1\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0\uc5d0 \ud45c\uc2dc\ub420 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc5ec\ub7ec \ub2e8\uacc4\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uc740 \ube0c\ub79c\ub4dc\uac00 \uc624\ud508 \uc6f9\uc744 \ud0d0\uc0c9\ud558\ub294 \uc720\ud1b5\uc0ac\uc758 \uc624\ub514\uc5b8\uc2a4\ub97c \ub9ac\ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub97c \uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc74c\uc740 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ud45c\uc2dc\ub418\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0\uc758 \uc608\uc785\ub2c8\ub2e4.<\/p>\n

<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc758 \uc608\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0\uac00 \ub300\uc138\uc778 \uc774\uc720<\/h2>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc138 \uac00\uc9c0 \uc774\uc720\ub85c \uc778\ud574 \uc774\ubbf8 \ub300\uc138\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \uc774\ucee4\uba38\uc2a4\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4.<\/h3>\n

\uc810\uc810 \ub354 \ub9ce\uc740 \uc218\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774 \uc544\ub2c8\ub77c \uc774\ucee4\uba38\uc2a4\ub85c \ub208\uc744 \ub3cc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uad6c\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uc7a5\uc18c\uc5d0\uc11c \uace0\uac1d\uc758 \ub208\uae38\uc744 \ub04c\uace0, \uc720\ud1b5 \ud30c\ud2b8\ub108 \uc0ac\uc774\ud2b8\uc640 \uc571\uc758 \ud310\ub9e4 \uc9c0\uc810\uc5d0\uc11c \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uae38 \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

2. \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc911\ub2e8\ub41c \ud6c4\uc5d0\ub3c4 \ub9de\ucda4 \uad11\uace0\uc5d0 \ub300\ud55c \uc694\uad6c\ub294 \uc9c0\uc18d\ub420 \uac83\uc785\ub2c8\ub2e4.<\/h3>\n

\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc911\ub2e8\ub41c \ud6c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub824\uba74, \uad11\uace0\uc8fc\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud574\uc57c \ud569\ub2c8\ub2e4. \uc720\ud1b5\uc0ac\ub294 \uc6f9 \ubc0f \uc571 \uac80\uc0c9, \ud074\ub9ad, \uac70\ub798 \ub4f1 \ub2e4\uc591\ud55c \uc885\ub958\uc758 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \ub204\uac00 \uc5b4\ub5a4 \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b8\uc81c, \uc5bc\ub9c8\ub098 \uc790\uc8fc, \uc5b4\ub5a4 \ub514\ubc14\uc774\uc2a4\ub97c \ud1b5\ud574 \uad6c\ub9e4\ud558\ub294\uc9c0 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc624\ud504\ub77c\uc778\/\ub9e4\uc7a5 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \ub354 \uc138\ubd80\uc801\uc778 \uc815\ubcf4\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc744 \ub9e4\ucd9c\uacfc \uc5f0\uacb0\uc2dc\ucf1c \uc90d\ub2c8\ub2e4.<\/h3>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5\uc740 \uad11\uace0 \ube44\uc6a9\uc744 \ub9e4\ucd9c\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\ud558\uace0\uc790 \ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.\u00a0\uc720\ud1b5\uc0ac<\/a>\uac00\u00a0\ubcf4\uc720\ud55c \ud48d\ubd80\ud55c \ud310\ub9e4 \ub370\uc774\ud130\ub294 \ud310\ub9e4 \uae30\ubc18\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec, \ube0c\ub79c\ub4dc\uac00 \uad11\uace0 \ube44\uc6a9\uc744 \uc774\ucee4\uba38\uc2a4 \ub9e4\ucd9c\uacfc \uac1c\ubcc4 SKU \ub808\ubca8\ub85c \uc5f0\uacb0\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uace0\uac1d \uc5ec\uc815\uc744 \ubcf4\ub2e4 \uc644\uc804\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d, \uc624\ud504\ub77c\uc778 \ud310\ub9e4 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uc720\ud1b5\uc0ac\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc65c \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c \uad11\uace0\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc744\uae4c\uc694?<\/h2>\n

\uad11\uace0\uc8fc\ub4e4\uc740 \ub178\ub825\uc774 \uc218\uc775\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc785\uc99d\ud574\uc57c \ud558\ub294 \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uc5c5\uacc4\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc774 \ub354 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0\uc774 \uc911\ub2e8\ub41c \ud658\uacbd\uc5d0\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \ubcf4\uc7a5\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ub610\ud55c \ud3d0\uc1c4 \ub8e8\ud504\ud615 \uce21\uc815 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \uad11\uace0 \uc9c0\ucd9c\uc744 \uc2e4\uc81c \ub9e4\ucd9c\uacfc \uc27d\uac8c \uc5f0\uacc4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\ub098\uc694?<\/h2>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc644\ubcbd \uac00\uc774\ub4dc\ub97c \ud1b5\ud574 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\ub824\uba74 \ucee4\uba38\uc2a4 \ub9e5\uc2a4(Commerce Max)<\/a> \uc194\ub8e8\uc158\uc744 \uc0b4\ud3b4\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \ud589\ub3d9\uc774 \ud06c\uac8c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. 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