{"id":20181,"date":"2024-03-15T13:12:17","date_gmt":"2024-03-15T13:12:17","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20181"},"modified":"2024-03-21T13:38:13","modified_gmt":"2024-03-21T13:38:13","slug":"brands-wish-list-for-retail-media-growth","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/brands-wish-list-for-retail-media-growth\/","title":{"rendered":"\ube0c\ub79c\ub4dc\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc131\uc7a5\uc2dc\ud0ac \ud070 \uacc4\ud68d\uc744 \uc138\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144\uacfc \uc774\ud6c4\uc758 \uacc4\ud68d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4."},"content":{"rendered":"

\ub9ac\uba54\uc77c \ubbf8\ub514\uc5b4\uc640 \ub354 \ucee4\uc9c4 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc138\uc0c1\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305 \ubc0f \ud3d0\uc1c4 \ub8e8\ud504\ud615 \ubcf4\uace0 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \ube0c\ub79c\ub4dc\uc5d0\uac8c \ud070 \ubcc0\ud654\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uac1c\ubc1c\ub41c \ud6c4 \uba87 \ub144\uc774 \uc9c0\ub098\uace0, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc544\uc9c1 \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uc788\uc73c\uba70 \ubc1c\ud604\ub418\uc9c0 \uc54a\uc740 \uc7a0\uc7ac\ub825\uc73c\ub85c \uac00\ub4dd\ud569\ub2c8\ub2e4. \uc0dd\ud0dc\uacc4\uc758 \uc218\uc694 \uce21\uc5d0 \uc788\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uadf8 \uc7a0\uc7ac\ub825\uc774 \uc5b4\ub5a4 \ud615\ud0dc\ub85c \ub098\ud0c0\ub0a0\uc9c0 \uadf8\ub9ac\uace0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc640 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \uc55e\uc73c\ub85c \uba87 \ub144 \ub3d9\uc548 \uc5b4\ub5bb\uac8c \uc9c4\ud654\ud560 \uac83\uc778\uc9c0\uc5d0 \ub9ce\uc740 \uc601\ud5a5\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uce74\ud14c\uace0\ub9ac\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud574 \ube0c\ub79c\ub4dc(\uadf8\ub9ac\uace0 \uc720\ud1b5\uc0ac \ubc0f \ub9e4\uccb4\uc0ac)\uac00 \ubb34\uc5c7\uc744 \uc6d0\ud558\uba70 \ubb34\uc5c7\uc744 \ud544\uc694\ub85c \ud558\ub294\uc9c0 \uc774\ud574\ud558\uae30 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uc804 \uc138\uacc4 \ube0c\ub79c\ub4dc \ub9ac\ub354 \uc218\ubc31 \uba85\uc744 \ud3ec\ud568\ud574 \ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc0c1 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc774\ubbf8 \ud310\ub9e4 \uc2dc\uc810\uc5d0\uc11c \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4 \ub2e4\uc591\ud558\uac8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc73c\uba70 \ub354 \ub9ce\uc740 \ud22c\uc790\ub97c \uc704\ud55c \uae30\ubc18\uc744 \ub9c8\ub828\ud558\uae30 \uc704\ud574 \uc6b4\uc601 \ubc0f \uae30\uc220 \uce21\uba74\uc758 \ubc1c\uc804\uc744 \uc5f4\ub9dd\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub9d0\ub9cc \ubbff\uc73c\uc2e4 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \ubb34\uc5c7\uc744 \uc6d0\ud558\ub294\uc9c0 \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub97c \uc9c1\uc811 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n

\uc624\ud504\uc0ac\uc774\ud2b8, \uc778\uc2a4\ud1a0\uc5b4, \ube44\uc720\ud1b5 \uc5c5\uacc4\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc774\uc81c \ub85c\uc6b0 \ud37c\ub110\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ud50c\ub808\uc774\ub85c\ub9cc \uac04\uc8fc\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. 85%\uc5d0 \ub2ec\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub4e4\uc740 \uc5b4\ud37c \ud37c\ub110 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc5ec\uc8fc\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc5ed\ub7c9\uc774 \ub354 \ucee4\uc9c0\uace0 \uc788\ub2e4\ub294 \ub370 \ub3d9\uc758\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\"85%<\/p>\n

\uc774\ub294 \ubd80\ubd84\uc801\uc73c\ub85c \uc624\ud508 \uc6f9\uc5d0\uc11c \uc720\ud1b5\uc0ac\uc758 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\uace0 \ub9c8\ucf00\ud130\uac00 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ucd94\uac00\ub41c \ub355\ubd84\uc785\ub2c8\ub2e4. \uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc774\ubbf8 \ud65c\ubc1c\ud558\uac8c \ub3c4\uc785\ub418\uace0 \uc788\uc73c\uba70, \uc804 \uc138\uacc4 \ube0c\ub79c\ub4dc\uc758 39%\uac00 2024\ub144\uc5d0 \uc774\uc5d0 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \uc720\ud1b5\uc0ac \uc911 \uc808\ubc18\uc740 \uc774 \uae30\ud68c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc62c\ud574 \uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc81c\uacf5\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub530\ub974\uba74 \ub098\uba38\uc9c0 \uc808\ubc18\uc740 \uae30\ud68c\ub97c \ub193\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"2024\ub144<\/p>\n\n

\uc778\uc2a4\ud1a0\uc5b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4(\uc2e4\uc81c \ub9e4\uc7a5\uc758 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\/POS \ub514\uc2a4\ud50c\ub808\uc774)\ub3c4 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uad00\uc2ec(\ubc0f \uc608\uc0b0)\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4\uc801\uc73c\ub85c 3\ubd84\uc758 1 \uc774\uc0c1\uc758 \uc751\ub2f5\uc790\ub4e4\uc774 2024\ub144\uc5d0 \uc774\uc5d0 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc778\uc2a4\ud1a0\uc5b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc\uc758 \uc218\uc694\ub85c \uc778\ud574 \uc720\ud1b5\uc0ac\uac00 \uad11\uace0 \uc9c0\uba74\uc744 \ud655\uc7a5\ud558\uace0 \uc788\ub294 \ub610 \ub2e4\ub978 \uc601\uc5ed\uc785\ub2c8\ub2e4. \uc628\uc0ac\uc774\ud2b8, \uc624\ud504\uc0ac\uc774\ud2b8, \uc778\uc0ac\uc774\ud2b8 \uad11\uace0\ub97c \uc9c0\uc6d0\ud558\ub294 \ud3ec\uad04\uc801\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc720\ud1b5\uc0ac\ub294 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc744 \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \ud070 \uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"More<\/p>\n

\ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub4e4\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ubaa8\ub378\uc774 \uc720\ud1b5 \uc5c5\uc885\uc744 \ub118\uc5b4 \ud655\uc7a5\ub418\uae38 \uc6d0\ud55c\ub2e4\ub294 \uc810\uc744 \ubd84\uba85\ud788 \ud588\uc2b5\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \uc751\ub2f5\uc790 \uc808\ubc18 \uc774\uc0c1\uc774 \ud56d\uacf5\uc0ac, \ud638\ud154, \uae08\uc735 \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\ub978 \uc5c5\uc885\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc640 \uac19\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30\ub97c \uc6d0\ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uc720\ud55c \uc7a0\uc7ac \uace0\uac1d\uacfc \uc218\uc775 \ucc3d\ucd9c \uc804\ub7b5\uc744 \ubcf4\uc720\ud55c \uae30\uc5c5\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc744 \ucd94\uac00\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n

\"More<\/p>\n

 <\/p>\n

\uc131\uc7a5\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub294 \uc131\uacfc \uce21\uc815\uacfc \uc608\uc0b0 \uad00\ub9ac\ub97c \uc5c5\uadf8\ub808\uc774\ub4dc \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uac00\uc7a5 \ud070 \ub3c4\uc804\uacfc\uc81c\ub97c \ubb3b\ub294 \uc9c8\ubb38\uc5d0, \ubaa8\ub4e0 \uc9c0\uc5ed\uc758 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc62c\ubc14\ub978 \uae30\uc220 \ud30c\ud2b8\ub108 \uc120\ud0dd, \uc608\uc0b0 \uad00\ub9ac, \uc131\uacfc \uce21\uc815\uc744 \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc720\ud1b5\uc0ac\ub4e4 \uac04\uc758 \uc77c\uad00\uc131 \ubd80\uc871\ub3c4 \uacf5\ud1b5\ub41c \ubb38\uc81c\uc810\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub4e4\uc740 \ub354 \ud070 \ubb38\uc81c\uc778 \ub2e8\ud3b8\ud654\uc640 \uc9c1\uc811 \uc5f0\uacb0\ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \ub098\uba38\uc9c0 \uc0dd\ud0dc\uacc4 \uad6c\uc131\uc6d0\ub4e4\uc5d0\uac8c, \uc131\uc7a5\uc758 \ud575\uc2ec\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uad00\ub9ac\uc640 \uce21\uc815\uc744 \ud1b5\ud569\ud558\uace0 \uac04\uc18c\ud654\ud558\uc5ec \uac04\ub2e8\ud558\uac8c \ub9cc\ub4e4\uc5b4 \uc904 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\ub294 \uac83\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uad6c\uc131\uc6d0\ub4e4\uc774 \ud569\uc758\ud560 \uc218 \uc788\ub294 \uacf5\ud1b5 \uc9c0\ud45c, \ud3ec\ub9f7 \ubc0f \uac00\uc774\ub4dc\ub77c\uc778\uc744 \ub9c8\ub828\ud558\ub294 \uce21\uc815 \ud45c\uc900\ud654\ub3c4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \uc2e4\ud604\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n

\"The<\/p>\n

\ube0c\ub79c\ub4dc\ub4e4\uc740 \uc55e\uc73c\ub85c 2~3\ub144 \ub3d9\uc548 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud574 \uae30\ub300\uce58\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/h2>\n

\uac70\uc758 \uc808\ubc18\uc758 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uac00\uae4c\uc6b4 \ubbf8\ub798\uc5d0 \uc774 \uce74\ud14c\uace0\ub9ac\uc758 \uc131\uc7a5\uc744 \ucd94\uc9c4\ud560 \uc6d0\ub3d9\ub825\uc73c\ub85c \ub354 \ub098\uc740 \ubd84\uc11d\uacfc \ub9ac\ud3ec\ud2b8 \uae30\ub2a5 \uac1c\uc120\uc744 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c 10\uba85 \uc911 4\uba85\uc740 \ub354\uc6b1 \ucc3d\uc758\uc801\uc778 \uad11\uace0 \ud3ec\ub9f7\uacfc \ub354 \ub9ce\uc740 \ud22c\uba85\uc131, \uc720\ud1b5\uc0ac\uac00 \ube0c\ub79c\ub4dc\uc640 \ub370\uc774\ud130 \ubc0f \uc9c0\ud45c\ub97c \uacf5\uc720\ud558\ub824\ub294 \uc758\ud5a5\uc744 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4 \ub354 \ub9ce\uc740 \uc634\ub2c8\ucc44\ub110 \ucea0\ud398\uc778(\uc778\uc2a4\ud1a0\uc5b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4)\uc744 \uc6d0\ud558\uace0 \ub354 \ub9ce\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uac00 \uacbd\uc7c1\uc5d0 \ub6f0\uc5b4\ub4e4 \uac83\uc774\ub77c\uace0 \ubd05\ub2c8\ub2e4. \uc720\ud1b5\uc0ac \uc5ec\ub7ec\ubd84\uc740 \uc8fc\ubaa9\ud574\uc8fc\uc138\uc694!<\/p>\n

\"Top<\/p>\n

\ube0c\ub79c\ub4dc\ub4e4 \uc5ed\uc2dc \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uae30\uc220 \ud30c\ud2b8\ub108\uc5d0 \ub300\ud55c \uae30\ub300\uac00 \ud070 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/h2>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc704\ud55c \uae30\uc220 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud560 \ub54c \uc8fc\uc694 \uace0\ub824 \uc0ac\ud56d\uc744 \ubb3b\ub294 \uc9c8\ubb38\uc5d0, \uc804 \uc138\uacc4 \ube0c\ub79c\ub4dc\uc758 \uc808\ubc18\uc740 \uac15\ub825\ud55c \ubd84\uc11d \ubc0f \ub9ac\ud3ec\ud2b8 \uae30\ub2a5\uc774 \uac00\uc7a5 \uc911\uc694\ud55c \ud544\uc218 \uc694\uc18c\ub77c\uace0 \ub2f5\ud588\uc73c\uba70 \uace0\uc720\ud55c \uc7a0\uc7ac \uace0\uac1d\uacfc \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\uac00 \uadf8 \ub4a4\ub97c \uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub4e4\uc774 \ub298\uc5b4\ub098\uba74\uc11c, \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5ec\ub7ec \uc720\ud1b5\uc0ac\ub4e4\ub85c \uad6c\uc131\ub41c \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \uad00\ub9ac\ub97c \uac04\uc18c\ud654\ud558\uace0 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uae30\uc220 \ud30c\ud2b8\ub108\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"The<\/p>\n

\ube0c\ub79c\ub4dc\ub4e4 \uc5ed\uc2dc \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uae30\uc220 \ud30c\ud2b8\ub108\uc5d0 \ub300\ud55c \uae30\ub300\uac00 \ud070 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/h2>\n

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