{"id":20245,"date":"2024-04-17T13:19:00","date_gmt":"2024-04-17T13:19:00","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20245"},"modified":"2024-04-18T14:04:07","modified_gmt":"2024-04-18T14:04:07","slug":"the-bottom-line-of-privacy-sandbox-testing-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/the-bottom-line-of-privacy-sandbox-testing-what-you-need-to-know\/","title":{"rendered":"\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud14c\uc2a4\ud2b8: \uc54c\uc544\ub450\uba74 \uc88b\uc740 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4"},"content":{"rendered":"<p>\uc9c0\ub09c \ub450 \ub2ec \ub3d9\uc548 \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud14c\uc2a4\ud2b8\uc5d0 \uad00\ud574 \uad11\uace0 \uc5c5\uacc4\uc758 \uc5ec\ub7ec \uace0\uc704 \uc778\uc0ac\ub4e4\uacfc \ud3ed\ub113\uac8c \ub17c\uc758\ud55c \uacb0\uacfc, \uc5ec\uc804\ud788 \ub9ce\uc740 \ud63c\ub780\uc774 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \uad00\ud574 \uc790\uc8fc \ub4e3\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \uc9c8\ubb38\uc5d0 \ub2f5\ubcc0\ud558\uace0, \ubb34\uc5c7\uc774, \uc5b8\uc81c \ud14c\uc2a4\ud2b8\ub418\uba70 \uc5c5\uacc4\uc5d0 \uc5b4\ub5a4 \uc758\ubbf8\uac00 \uc788\ub294\uc9c0 \uba85\ud655\ud788 \uc124\uba85\ud574\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uac00\uc7a5 \uc790\uc8fc \ub4e3\ub294 \uc9c8\ubb38\uc740 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ud6a8\uacfc\uac00 \uc788\ub290\ub0d0 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \ud14c\uc2a4\ud2b8\uac00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 API \uae30\ub2a5\uc744 \uac80\uc99d\ud558\ub294 \uac83\ub9cc\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uc624\ud788\ub824 \uc774 \ud14c\uc2a4\ud2b8\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 API \uac1c\ubc1c\uc790\ub85c\uc11c \ub300\uaddc\ubaa8\ub85c \uae30\uc220 \ud22c\uc790\ub97c \ud558\uc5ec \uac15\ub825\ud55c \uc131\uacfc\ub97c \ub0b4\ub294 \uad11\uace0\uc758 \ubbf8\ub798\ub97c \ub9cc\ub4e4\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud14c\uc2a4\ud2b8\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub85c \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \ub0b4\ub824\uba74 API\uc5d0\uc11c \uc5b4\ub5a4 \ubd80\ubd84\uc744 \uac1c\uc120\ud574\uc57c \ud560\uc9c0\ub97c \uc2dd\ubcc4\ud574\ub0b4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h2>\ubb34\uc5c7\uc744 \ud14c\uc2a4\ud2b8\ud558\ub098\uc694?<\/h2>\n<p>\uc5c5\uacc4\uc5d0\uc11c\ub294 OpenRTB \ud504\ub85c\ud1a0\ucf5c \ub300\uc2e0 \uc0c8\ub85c\uc6b4 API \uc194\ub8e8\uc158 \uc138\ud2b8\ub97c \ud65c\uc6a9\ud574 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc788\ub294 \ud658\uacbd\uacfc \ucfe0\ud0a4\uac00 \uc5c6\ub294 \ud658\uacbd\uc744 \ube44\uad50\ud558\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uad6c\uae00\uc774 \uc81c\uc548\ud55c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 API \uc911\uc5d0\uc11c \uad11\uace0\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc138 \uac00\uc9c0, \uc989 Protected Audience, Topics, Attribution Reporting API\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c API\ub4e4\uc758 \ubaa9\ud45c\ub294 \uc77c\ub300\uc77c \ud0c0\uac9f\ud305, SKU \ub808\ubca8\uc758 \uc0c1\ud488 \ucd94\ucc9c, \uc131\uacfc \uce21\uc815 \ub4f1 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uce21\uba74\uc5d0\uc11c \uc6b0\ub9ac\uac00 \uc775\uc219\ud55c \uac83\uc758 \ub9ce\uc740 \ubd80\ubd84\uc744 \ubcf4\uc874\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c API\ub97c \uc0ac\uc6a9\ud558\ub294 \uba54\ucee4\ub2c8\uc998\uc740 \ub2e4\ub985\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 Topics API \uc815\ubcf4\ub294 \uc2e4\uc2dc\uac04 \uc785\ucc30\uc744 \ud1b5\ud574 \uc804\ub2ec\ub418\uace0 \uc11c\ubc84 \uce21 \uacbd\ub9e4\ub97c \ud65c\uc131\ud654\ud558\ub294 \ubc18\uba74, Protected Audience API\ub294 TEE(\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc2e4\ud589 \ud658\uacbd) \uc758 \uc628\ub514\ubc14\uc774\uc2a4 \ubc0f \uc11c\ubc84 \uce21\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \uacbd\ub9e4 \ubaa8\ub4dc\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 \uac01 API\uc758 \ubaa9\ud45c\uc640 \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\uc758 \ubc1c\uc804\uc5d0 \ubbf8\uce60 \uc218 \uc788\ub294 \uc601\ud5a5\uc744 \uac04\ub7b5\ud558\uac8c \ubd84\uc11d\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-20246 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide2-1.png\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide2-1.png 1280w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide2-1-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide2-1-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide2-1-768x432.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide2-1-630x354.png 630w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4, \uae30\uc874\uace0\uac1d \uc720\uc9c0, \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uba70 \uc5b4\ud37c \ud37c\ub110\ubd80\ud130 \ub85c\uc6b0 \ud37c\ub110\uae4c\uc9c0 \ubaa8\ub4e0 \ucea0\ud398\uc778 \uc720\ud615\uc5d0\uc11c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c DSP\uc640 SSP\ub97c \ubaa8\ub450 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\uc8fc\uc640 \ub9e4\uccb4\uc0ac \ubaa8\ub450\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc5b4\ub5a4 \uadf8\ub8f9\uc774 \ud14c\uc2a4\ud2b8\ub97c \ubc1b\uace0 \uc788\ub098\uc694?<\/h2>\n<p>\uc774\ub7ec\ud55c \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud558\ub824\uba74 \uc800\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-test-googles-privacy-sandbox\/\">\uc774\uc804 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c<\/a>\uc5d0\uc11c \uc790\uc138\ud788 \uc124\uba85\ud55c \uac83\ucc98\ub7fc \uad11\ubc94\uc704\ud55c \uc900\ube44\uc640 \uc778\ud504\ub77c \uc9c4\ud654\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 A\/B \ud14c\uc2a4\ud2b8\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc5d0\ub294 \ud14c\uc2a4\ud2b8 \uadf8\ub8f9\uacfc \ud1b5\uc81c \uadf8\ub8f9\uc744 \ubaa8\uc9d1\ud558\uace0 \ub77c\ubca8\uc744 \uc9c0\uc815\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud14c\uc2a4\ud2b8\ub97c \uc704\ud574 \uad6c\uae00\uc740 \uc9c0\ub09c 1\uc6d4 \uc138 \uac00\uc9c0 \ud06c\ub86c \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc744 \uc815\uc758\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n\u2022\u00a0<strong>\ucc98\ub9ac \uadf8\ub8f9<\/strong>: \ud2b8\ub798\ud53d\uc758 0.75%\uc5d0 \uc11c\ub4dc\ud30c\ud2b8 \ucfe0\ud0a4\uac00 \uc81c\uac70\ub418\uba70 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n\u2022\u00a0<strong>\ucee8\ud14d\uc2a4\ud2b8 \uc81c\uc5b4 \uadf8\ub8f9<\/strong>: \ud2b8\ub798\ud53d\uc758 0.25%\uc5d0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub098 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<br \/>\n\u2022\u00a0<strong>\ud1b5\uc81c \uadf8\ub8f9<\/strong>: \ud2b8\ub798\ud53d\uc758 1%\uc5d0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \ud65c\uc131\ud654\ub429\ub2c8\ub2e4.(\uae30\uc874\uacfc \ub3d9\uc77c\ud55c \uc0c1\ud0dc)<\/p>\n<p>\ud14c\uc2a4\ud2b8\ub97c \uc124\uc815\ud55c \ud6c4\uc5d0\ub294 \ubd84\uc11d\uc5d0\uc11c \ud3b8\ud5a5\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud574 \uac01 \uadf8\ub8f9\uc758 \uaddc\ubaa8\uc5d0 \ub530\ub77c \ud14c\uc2a4\ud2b8 \uc608\uc0b0\uc774 \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ub418\ub3c4\ub85d \ud558\uba70 \ubaa8\ub4e0 \uadf8\ub8f9\uc758 \uc9c0\ucd9c\uc744 \uba74\ubc00\ud788 \ubaa8\ub2c8\ud130\ub9c1\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc55e\uc11c \uc5b8\uae09\ud55c \ub300\ub85c \ud604\uc7ac \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud14c\uc2a4\ud2b8\ub294 \ud06c\ub86c \ud2b8\ub798\ud53d\uc758 1% \ubbf8\ub9cc\uc5d0\uc11c \uc9c4\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0d8\ud50c \uc0ac\uc774\uc988\uac00 \uc791\uace0 \uc774\ub97c \ud14c\uc2a4\ud2b8 \ud30c\ud2b8\ub108\ub4e4 \uac04\uc5d0 \ubc30\ubd84\ud574\uc57c \ud55c\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud560 \ub54c, \ucda9\ubd84\ud55c \uad11\uace0 \ud638\ucd9c\uc744 \uc5bb\uc73c\ub824\uba74 \uc2dc\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub97c \ud55c\uc2dc\ub77c\ub3c4 \ube68\ub9ac \ubcf4\uace0 \uc2f6\uc740 \uc5c5\uacc4\uc758 \ubc14\ub7a8\uc740 \uc774\ud574\ud560\ub9cc \ud558\uc9c0\ub9cc, \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \ub2ec\uc131\ud558\ub294 \ub370\ub294 \uc2dc\uac04\uc774 \uac78\ub9bd\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uacfc\ud559\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud558\uc5ec \uacb0\uc815\uc801\uc774\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uacb0\uacfc\uac00 \ub098\uc62c \uc218 \uc788\ub294 \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc5d0 \ub3c4\ub2ec\ud55c \uacbd\uc6b0\uc5d0\ub9cc \uacb0\uacfc\ub97c \uacf5\uc720\ud558\uace0\uc790 \ud558\ub294 \uc774\uc720\ub3c4 \ubc14\ub85c \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ubb34\uc5c7\uc774 \uce21\uc815\ub418\ub098\uc694?<\/h2>\n<p>\ub9e4\uccb4\uc0ac, SSP, \uad11\uace0\uc8fc, \uc720\ud1b5\uc0ac\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uc788\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc804\uccb4 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc791\ub3d9\ud574\uc57c \ud55c\ub2e4\ub294 \uc810\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uad11\uace0 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc758 \uc0dd\uc874\uacfc \uacf5\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574, \ud14c\uc2a4\ud2b8\uc5d0\uc11c\ub294 \uc138 \uac00\uc9c0 \uc8fc\uc694 \uc601\uc5ed, \uc989 \ub9e4\uccb4\uc0ac\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5, \uad11\uace0\uc8fc\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5, \uc804\ubc18\uc801\uc778 \uc0dd\ud0dc\uacc4\uc758 \uc0c1\ud0dc\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. \ub9e4\uccb4\uc0ac\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc704\ud574\uc11c\ub294 \uad11\uace0\uc8fc\uc758 \uad11\uace0 \ud22c\uc790\uc218\uc775(ROAS)\uc744 \uae30\uc900\uc73c\ub85c \uad11\uace0 CPM \ubc0f \uaddc\ubaa8\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud569\ub2c8\ub2e4. \uc774\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \ud1b5\ud55c \uad11\uace0\uac00 \uc218\uc694\uc640 \uacf5\uae09 \uce21\uba74 \ubaa8\ub450\ub97c \uc801\uc808\ud558\uac8c \uc9c0\uc6d0\ud558\ub294\uc9c0 \ud3c9\uac00\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>CMA\uc758 \uc9c0\uce68\uc5d0 \ub530\ub77c, \ub178\ucd9c\ub2f9 \uc218\uc775, \ub2ec\ub7ec\ub2f9 \ud074\ub9ad \ub610\ub294 \uc804\ud658, \ub178\ucd9c\ub2f9 \ud074\ub9ad, \uc785\ucc30 \uc694\uccad \uc218, \uacc4\ud68d\ub41c \uc608\uc0b0 \uc9c0\ucd9c\uc758 \ube44\uc728, \ub300\uae30\uc2dc\uac04 \ub4f1 \uc0dd\ud0dc\uacc4\uc758 \uac74\uc804\uc131\uc744 \ub098\ud0c0\ub0b4\ub294 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ud45c\ub3c4 \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc740 CMA\uac00 \uac80\ud1a0\ud558\uac8c \ub420 \uc815\ubcf4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \uc131\uacfc\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uad00\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ud14c\uc2a4\ud2b8 \uc77c\uc815\uc740 \uc5b4\ub5bb\uac8c \ub418\ub098\uc694?<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ud14c\uc2a4\ud2b8 \uc9c4\ud589 \uacfc\uc815\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uad6c\uccb4\uc801\uc778 \uc774\uc815\ud45c\ub97c \uc124\uba85\ud574\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uc544\ub798 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774, 1\uc6d4 4\uc77c\ubd80\ud130 3\uc6d4 11\uc77c\uae4c\uc9c0\ub294 \ud14c\uc2a4\ud2b8\uc640 \ubc18\ubcf5\uc5d0 \uc804\ub150\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ud14c\uc2a4\ud2b8 \ubaa8\uc9d1\ub2e8\uc5d0 \ub300\ud55c \uc801\uc808\ud55c \ubaa8\uc9d1 \ube44\uc728\uc744 \ubcf4\uc7a5\ud558\uace0 Topics API\uc640 Protected Audiences API \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \uc815\ud655\ud55c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ub77c\ubca8\uc744 \uc218\uc2e0\ud558\uc5ec \uacf5\uc2dd \ud14c\uc2a4\ud2b8\ub97c \uaf3c\uaf3c\ud558\uac8c \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \ud14c\uc2a4\ud2b8 \uc548\uc815\ud654\ub97c \uc704\ud574 \uad6c\ud604\uc744 \ub514\ubc84\uae45\ud558\uace0 \uac1c\uc120\ud558\uae30 \uc704\ud55c \ub0b4\ubd80 \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20248 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide1-1.png\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide1-1.png 1280w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide1-1-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide1-1-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide1-1-768x432.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/Slide1-1-630x354.png 630w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>&nbsp;<\/p>\n<h1><\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>3\uc6d4 11\uc77c\ubd80\ud130 \uc548\uc815\uc801\uc778 \ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud588\uc73c\uba70 5\uc6d4 10\uc77c\uae4c\uc9c0 \uc9c0\uc18d\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. \uc774 \uae30\uac04 \ub3d9\uc548 \ud06c\ub9ac\ud14c\uc624\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0, \uadf8 \uc601\ud5a5\uc744 \ubd84\uc11d\ud558\uba70, \uc131\ub2a5\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc9d1\uc911\ud569\ub2c8\ub2e4. 6\uc6d4 15\uc77c\uae4c\uc9c0\ub294 \uc601\uad6d \uacbd\uc7c1 \ubc0f \uc2dc\uc7a5 \ub2f9\uad6d(CMA)\uc5d0 \ucd5c\uc885 \ubcf4\uace0\uc11c\ub97c \uc804\ub2ec\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc774\ud6c4 CMA\ub294 \uc5c5\uacc4\uc758 \ub2e4\ub978 \ucc38\uc5ec \uae30\uc5c5\uc758 \uc778\uc0ac\uc774\ud2b8\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uc5ec, 4\ubd84\uae30\uc5d0 \uc608\uc815\ub41c \uad6c\uae00\uc758 \uc804\uba74\uc801\uc778 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc5d0 \ub300\ud574 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \ub118\uc5b4\uc11c: \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c \ub2e4\uac01\uc801\uc778 \uc811\uadfc \ubc29\uc2dd<\/h2>\n<p>\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \ub2e4\uc591\ud55c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \ud601\uc2e0\uc744 \uacc4\uc18d\ud558\ub294 \ub3d9\uc548 \ud0d0\uad6c\ud558\uace0 \uc788\ub294 \uc601\uc5ed \uc911 \ud558\ub098\uc77c \ubfd0\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud558\ub098\uc758 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uc804\uc801\uc73c\ub85c \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uac70\ub798 \uc218\ub2e8\uc758 \ub2e4\uc591\uc131\uc744 \uc218\uc6a9\ud558\uba74\uc11c \uc774\ub97c \ub6f0\uc5b4\ub118\ub294 \ubaa8\ud5d8\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud574 \uace0\uac1d\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \uc2dd\ubcc4\ud558\ub358 \uc2dc\ub300\ub97c \ub4a4\ub85c\ud558\uace0, \uc774\uc81c \uc218\ub9ce\uc740 \uc635\uc158\uc774 \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ud55c \uac00\uce58\ub97c \uc9c0\ub2cc \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uac70\ub798 \uba54\ucee4\ub2c8\uc998\uc740 \uad00\ub828\ub41c \uad11\uace0\uc5d0 \ubb34\uc218\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uae30\uc220 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uc5ec \ud574\uc2dc \uc774\uba54\uc77c\uacfc \uac19\uc740 \uc0c1\ud638 \uc6b4\uc6a9 \uac00\ub2a5\ud55c ID, \uc18c\ub9e4 \ubbf8\ub514\uc5b4, \uc18c\uc15c \ud50c\ub7ab\ud3fc, \ucee8\ud14d\uc2a4\ud2b8 \uc804\ub7b5 \ubc0f AI \uae30\ubc18 \uc804\ub7b5\uc758 \uc5ed\ub7c9\uc744 \ud3ec\ud568\ud558\ub294 \ub300\uccb4 \uc811\uadfc \ubc29\uc2dd\uc744 \ubaa8\uc0c9\ud574\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 AI\ub294 \uc758\ubbf8\ub860\uc801 \ubd84\uc11d, \ucf58\ud150\uce20 \uce74\ud0c8\ub85c\uadf8, \ud310\ub9e4 \ucd94\ub860\uacfc \uacb0\ud569\ub41c ID \uae30\ubc18 \uc2e0\ud638\ub85c\ubd80\ud130 \uacf5\uae09\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2e4\uc591\ud55c \ubc29\ubc95\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ud06c\ub9ac\ud14c\uc624\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\uc5d0 \ubcf4\ub2e4 \uac15\ub825\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc218\ub144 \ub3d9\uc548 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uacfc \uc138\uc2ec\ud55c\uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec \uc900\ube44\ud588\uc73c\uba70 \ube0c\ub77c\uc6b0\uc800\uc758 \ud55c\uacc4\ub97c \uba87 \ub144 \ub3d9\uc548 \uc608\uce21\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc5d0\uac8c <a href=\"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-addressability-our-strategy-for-2024\/\">\ub2e4\uac01\uc801\uc778 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc804\ub7b5<\/a>\uc744 \ub3d9\uc801\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \uad11\uace0 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc5d0\uac8c \ud61c\ud0dd\uc744 \uc8fc\ub294 \ud655\uc7a5\uc131\uacfc \uc0c1\ud638 \uc6b4\uc6a9\uc131\uc744 \uc6b0\uc120\uc2dc\ud558\uba70, \ubcf4\ub2e4 \uac1c\ubc29\uc801\uc774\uace0 \ud1b5\ud569\uc801\uc774\uba70 \ud6a8\uc728\uc801\uc778 \uc0dd\ud0dc\uacc4\ub97c \uad6c\ucd95\ud558\uc5ec \ubaa8\ub4e0 \uad11\uace0 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc5d0\uac8c \uc774\uc775\uc774 \ub420 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc744 \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\uc640 \uace0\uac1d\ub4e4\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc5c6\ub294 \ubbf8\ub798\uc758 \ucd5c\uc804\uc120\uc5d0 \uc704\uce58\ud558\uc5ec \uc9c4\ud654\ud558\ub294 \uad11\uace0 \ud658\uacbd\uc5d0 \uc720\uc5f0\ud558\uac8c \uc801\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucfe0\ud0a4 \uc5c6\ub294 \uad11\uace0\uc758 \ubbf8\ub798\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc5c5\ub370\uc774\ud2b8\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud558\ub824\uba74 <a href=\"https:\/\/www.criteo.com\/kr\/solutions\/addressability\/\">\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud5c8\ube0c<\/a>\ub97c \ubc29\ubb38\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc9c0\ub09c \ub450 \ub2ec \ub3d9\uc548 \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud14c\uc2a4\ud2b8\uc5d0 \uad00\ud574 \uad11\uace0 \uc5c5\uacc4\uc758 \uc5ec\ub7ec \uace0\uc704 \uc778\uc0ac\ub4e4\uacfc \ud3ed\ub113\uac8c \ub17c\uc758\ud55c \uacb0\uacfc, \uc5ec\uc804\ud788 \ub9ce\uc740 \ud63c\ub780\uc774 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \uad00\ud574 \uc790\uc8fc \ub4e3\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \uc9c8\ubb38\uc5d0 \ub2f5\ubcc0\ud558\uace0, \ubb34\uc5c7\uc774, \uc5b8\uc81c \ud14c\uc2a4\ud2b8\ub418\uba70 \uc5c5\uacc4\uc5d0 \uc5b4\ub5a4 \uc758\ubbf8\uac00 \uc788\ub294\uc9c0 \uba85\ud655\ud788 \uc124\uba85\ud574\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. \uac00\uc7a5 \uc790\uc8fc \ub4e3\ub294 \uc9c8\ubb38\uc740 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ud6a8\uacfc\uac00 \uc788\ub290\ub0d0 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":151,"featured_media":20250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[564],"class_list":{"0":"post-20245","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-topic-addressability","9":"criteo-topic-executive-content"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud14c\uc2a4\ud2b8: \uc54c\uc544\ub450\uba74 \uc88b\uc740 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4 | KR - Criteo<\/title>\n<meta name=\"description\" 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