{"id":20257,"date":"2024-04-17T17:33:00","date_gmt":"2024-04-17T17:33:00","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20257"},"modified":"2025-03-03T03:08:32","modified_gmt":"2025-03-03T03:08:32","slug":"10-commerce-media-truths","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/10-commerce-media-truths\/","title":{"rendered":"\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 10\uac00\uc9c0 \uc9c4\uc2e4: \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uac00\uc7a5 \ud56b\ud55c \uae30\ud68c \ub4a4\uc5d0 \uc228\uaca8\uc9c4 \uc6d0\uce59"},"content":{"rendered":"<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ubb34\uc5c7\uc744 \ub9d0\ud560\uae4c\uc694? \uc0ac\uc2e4 \uc774\ub984\uc5d0 \ub9ce\uc740 \uac83\uc774 \ub2f4\uaca8 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc5c5\uacc4\uc5d0\uc11c \ub9ce\uc774 \uc5b8\uae09\ub418\uace0 \uc788\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294 \uac78\uae4c\uc694?<a href=\"https:\/\/www.criteo.com\/kr\/blog\/commerce-media-vs-retail-media-whats-the-difference\/\"> \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc640 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694<\/a>? \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \ube0c\ub79c\ub4dc, \ub300\ud589\uc0ac, \uc720\ud1b5\uc0ac, \ub9e4\uccb4\uc0ac\uac00 \uc65c \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud558\ub294\uac00 \uc77c\u00a0\u00a0 \uac83\uc785\ub2c8\ub2e4. \uc815\uc758\ubd80\ud130 \uc2dc\uc791\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4:<\/p>\n<p><!--more--><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \uc0c8\ub86d\uace0 \uacc4\uc18d \uc9c4\ud654\ud558\uace0 \uc788\ub294 \uc6a9\uc5b4\uc785\ub2c8\ub2e4.<\/strong>\uc774 \uac1c\ub150\uc740 2022\ub144 2\uc6d4 <a href=\"https:\/\/www.cnbc.com\/2022\/02\/03\/amazon-has-a-31-billion-a-year-advertising-business.html\">Amazon\uc758 \uad11\uace0 \uc218\uc775<\/a>\uc774 310\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\ub294 \uac83\uc73c\ub85c \uc54c\ub824\uc9c0\uba74\uc11c \uc8fc\ubaa9\uc744 \ubc1b\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc804\ub840 \uc5c6\ub294 \uc218\uc900\uc758 \uc561\uc138\uc2a4\ub97c \uc57d\uc18d\ud558\uace0, \uc720\ud1b5\uc0ac\uc640 \ucee4\uba38\uc2a4 \uae30\uc5c5\uc5d0\uac8c\ub294 \ub192\uc740 \ub9c8\uc9c4\uc758 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc744 \uc57d\uc18d\ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \ub3c4\uc785\ub960\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub192\uc9c0\ub9cc\u00a0\uc0dd\ud0dc\uacc4\uac00\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/blog\/the-future-of-commerce-needs-a-new-media-approach\/\">\ubaa8\ub4e0 \ud61c\ud0dd\uc744 \ub204\ub9ac\uae30<\/a>\uae4c\uc9c0\ub294 \uc544\uc9c1 \uac08 \uae38\uc774 \uba49\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4<\/strong>\ub294 &#8216;\uac70\ub798&#8217;\uc5d0 \uc787\ub2ff\uc544 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc11c\ub85c \uc5f0\uacb0\ub418\uc5b4 \uc788\uace0 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ud310\ub9e4 \uac70\ub798\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \ubbf8\ub514\uc5b4 \uc774\uac70\ub098 \ub610\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/what-is-commerce-data\/\">\ucee4\uba38\uc2a4 \ub370\uc774\ud130<\/a>\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d \ud0c0\uac9f\ud305\uc744 \uac15\ud654\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ubaa8\ub4e0 \ubbf8\ub514\uc5b4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc720\ud1b5\uc0ac, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4, \ub300\uaddc\ubaa8 \uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\uc758 \ud50c\ub7ab\ud3fc\uc774\ub098 \uc2e4\uc81c \ub9e4\uc7a5\uc5d0\uc11c \ub610\ub294 \uc624\ud508 \uc6f9\uc758 \ub9e4\uccb4\uc0ac \uc790\uc0b0 \uc804\ubc18\uc5d0\uc11c \uc790\uc0ac\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc54c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc778\uacf5\uc9c0\ub2a5(AI)\uc774 \uc5c6\uc73c\uba74 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc791\ub3d9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. <\/strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud0c0\uac9f\ud305\uacfc \uc624\ub514\uc5b8\uc2a4\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130(\uc790\uc0ac \ub370\uc774\ud130, \uc2e4\uc81c \uace0\uac1d \uc5ec\uc815\/\uc758\ub3c4 \uc2e0\ud638 \ubc0f \uac70\ub798)\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\uc5b4 \ub9c8\ucf00\ud305 \uacb0\uc815\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\uace0, \ud0c0\uac9f\ud305\uc744 \uac1c\uc120\ud558\uace0, \ud6a8\uc728\uc801\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ub9cc\ub4e4\uace0, \ub354\uc6b1 \ud48d\ubd80\ud55c \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \uc801\uc6a9\ud558\uc5ec \ucd94\ucc9c \ubc0f \uc785\ucc30\uc744 \uac1c\uc120\ud558\ub294 \uc608\uce21 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub294 \uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \ud1b5\ud574\uc11c\ub9cc \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub610\ud55c \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc218\uc775 \ucc3d\ucd9c\uc744 \ubaa9\uc801\uc73c\ub85c \uc790\uccb4 \uc624\ub514\uc5b8\uc2a4\ub97c \uac15\ud654\ud558\ub294 \ub370\ub3c4 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uad11\uace0\uc8fc\uac00 \uc544\ub2cc \uad6c\uc131\uc6d0\uc5d0\uac8c \uc218\uc775 \ubc30\uc728\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/strong>\ucee8\uc124\ud305 \uae30\uc5c5 \ub9e5\ud0a8\uc9c0(McKinsey) \ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 2022\ub144 \uae30\uc5c5 \uac00\uce58\uac00\u00a0<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/commerce-media-the-new-force-transforming-advertising\">1\uc870 3\ucc9c\uc5b5 \ub2ec\ub7ec<\/a>\uc5d0 \ub2ec\ud558\ub294 \uac83\uc73c\ub85c \ucd94\uc815\ud588\uc2b5\ub2c8\ub2e4. \ub9e4\uccb4\uc0ac\uc640 \uc720\ud1b5\uc0ac\uac00 \uadf8 \uc218\uc775\uc758 \uac00\uc7a5 \ud070 \ubaab\uc744 \uac00\uc838\uac00\uc9c0\ub9cc, \uad11\uace0\uc8fc, \ub300\ud589\uc0ac, \ud50c\ub7ab\ud3fc, \ub370\uc774\ud130, \ubbf8\ub514\uc5b4, \uce21\uc815, \uadf8\uc678 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc6b4\uc601\uc790\uac00 \ucee4\uba38\uc2a4 \uacb0\uacfc\ub97c \uac1c\ubc1c\ud558\uace0 \uc8fc\ub3c4\ud558\uc5ec \uc218\uc775\uc744 \uc99d\uac00\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uae30\ud0c0 \uae30\uc220 \uc11c\ube44\uc2a4\ub97c \ud3ec\ud568\ud558\uc5ec \ud30c\uc774\uc758 \uc77c\ubd80\ub97c \ub204\ub9b4 \uc218 \uc788\ub294 \ub9ce\uc740 \uc720\ud615\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \uc131\uc7a5\uc5d0 \uac00\uc7a5 \ud070 \uc7a5\uc560\ubb3c\uc740 \ub2e8\ud3b8\ud654\uc785\ub2c8\ub2e4.<\/strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc5d0\ub294 \ubaa8\ub4e0 \uacbd\uc6b0\uc5d0 \uc801\uc6a9\ub418\ub294 \uc77c\ub960\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \uc5c6\uc73c\uba70, \uac01 \ucee4\uba38\uc2a4 \uae30\uc5c5(\uc720\ud1b5\uc0ac, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4, \ub300\ud615 \uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc)\ub9c8\ub2e4 \uad11\uace0 \ud310\ub9e4 \ubc29\uc2dd\uc774\ub098 \uc7a0\uc7ac\uace0\uac1d \ub610\ub294 \ub370\uc774\ud130\ub97c \uc815\uc758\ud558\ub294 \ubc29\uc2dd, \ud3d0\uc1c4 \ub8e8\ud504\ud615 \uc815\ucc45\ub4e4\uc774 \ub2e4\ub985\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ube0c\ub79c\ub4dc\uac00 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc5ec\ub7ec \ucee4\uba38\uc2a4 \ud658\uacbd\uc5d0\uc11c \ucea0\ud398\uc778\uc758 ROI\ub97c \uce21\uc815\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud45c\uc900\ud654\ud558\uace0 \uc0dd\ud0dc\uacc4\ub97c\u00a0<a href=\"https:\/\/go.criteo.com\/kr\/the-great-defrag\/\">\ud1b5\ud569\ud558\ub294 \uac83\uc740 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud55c \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc5c5\uacc4 \uc804\ubc18\uc758 \ub178\ub825<\/a>\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc5d0\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ud3ec\ud568\ub418\uc9c0\ub9cc \ub450 \uac00\uc9c0\uac00 \ub3d9\uc77c\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. <\/strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ubd84\uc57c\uc5d0 \uccab\ubc1c\uc744 \ub0b4\ub514\ub518 \uac83\uc740 \uc720\ud1b5\uc0ac\ub4e4\uc774\uae30 \ub54c\ubb38\uc5d0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub77c\ub294 \ub9d0\uc774 \ud1b5\uc6a9\uc774 \ub418\uae30 \uc2dc\uc791\ud588\uace0, \uc774 \uc5c5\uacc4\uc5d0\uc11c\ub294 \ub450 \uc6a9\uc5b4\uac00 \ub3d9\uc77c\ud55c \uc758\ubbf8\ub97c \uac00\uc9d1\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \uae38\uc744 \ub2e6\uc740 \ubc18\uba74,, <a href=\"https:\/\/www.adexchanger.com\/commerce\/cars-com-revs-its-commerce-engine-with-specialized-retail-media-network\/\">\uc790\ub3d9\ucc28 \ud68c\uc0ac<\/a>, <a href=\"https:\/\/www.adexchanger.com\/data-exchanges\/how-delta-air-lines-is-building-its-addressable-audience\/\">\ud56d\uacf5\uc0ac<\/a>,\u00a0<a href=\"https:\/\/skift.com\/2024\/02\/11\/marriotts-ad-network-slow-rollout-for-plan-to-target-hotel-guests\/\">\ud638\ud154<\/a>,\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1384049\/airbnb-ad-revenue\/\">\ud648<\/a>\ubc0f\u00a0<a href=\"https:\/\/www.adweek.com\/performance-marketing\/uber-puts-retail-media-on-wheels\/\">\ucc28\ub7c9 \uacf5\uc720 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4<\/a> \uc640 \uac19\uc740 \uc2e0\uaddc \uc9c4\uc785 \uc5c5\uacc4\ub294 \uc720\ud1b5\uc0ac\ub97c \ub6f0\uc5b4\ub118\ub294 \uace0\uc720\ud55c \ub2a5\ub825\uacfc \ub370\uc774\ud130 \uc138\ud2b8\ub294 \ubb3c\ub860 \ub2e4\uc591\ud55c \uc720\ud615\uc758 \uac70\ub798\ub97c \uac16\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc720\ud1b5\uc5c5\uacc4\ub97c \ub6f0\uc5b4\ub118\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc5ec\ub7ec \uc720\ud1b5\uc0ac \ubfd0 \uc544\ub2c8\ub77c \uc5ec\ub7ec \uc5c5\uacc4\ub97c \ud3ec\uad04\ud558\uae30 \ub54c\ubb38\uc5d0 \uad11\ubc94\uc704\ud55c \ud658\uacbd\uacfc \uc624\ub514\uc5b8\uc2a4\uc758 \ud589\ub3d9 \ubc0f \uac70\ub798 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ud1b5\uc5c5\uacc4\ub97c \ub118\uc5b4\uc11c\ub294 \uc774\ub7ec\ud55c \ud48d\ubd80\ud55c \uc778\uc0ac\uc774\ud2b8\ub294 \ud0c0\uac9f\ud305\uacfc \ub9de\ucda4\ud654\ub97c \uac1c\uc120\ud558\uace0 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc5d0\ub3c4 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\uc758 \uae30\ud68c\ub97c \ud655\ub300\ud574\uc90d\ub2c8\ub2e4.<\/strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc628\uc0ac\uc774\ud2b8 POS\uc640 \ub514\uc2a4\ud50c\ub808\uc774 \uacbd\ud5d8\uc744 \ub9e4\uc7a5\uacfc \uc624\ud508 \uc6f9\uc758 \uc624\ud504\uc0ac\uc774\ud2b8 \uad11\uace0\uc640 \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \uae30\uc874 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ucc44\ub110\uc758 \ubc94\uc704\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc720\ud1b5\uc0ac \uc0ac\uc774\ud2b8\uc5d0\uc11c \ud310\ub9e4\ub418\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub3c4 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc8fc\uace0,\u00a0<a href=\"https:\/\/www.criteo.com\/blog\/2024-will-be-a-year-of-change-heres-how-publishers-are-gearing-up-for-it\/\">\ub9e4\uccb4\uc0ac\uac00 \ucee4\uba38\uc2a4 \uc911\uc2ec\uc758 \uc218\uc775\ud654 \uc804\ub7b5\uc744 \uad6c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uba70<\/a>, \uad6c\ub9e4 \uce21\uacfc \ud310\ub9e4 \uce21 \ubaa8\ub450\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uac00\uce58\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc634\ub2c8\ucc44\ub110, \ud480 \ud37c\ub110 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub2e8\uc21c\ud788 \uad6c\ub9e4 \uc2dc\uc810\uc5d0 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \uac83\ub9cc \uc758\ubbf8\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc811\uc810\uc744 \ud310\ub9e4 \ub610\ub294 \uac70\ub798\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \ud55c, \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uae4c\uc9c0 \ubaa8\ub4e0 \ucc44\ub110\uacfc<a href=\"https:\/\/www.criteo.com\/kr\/blog\/2023-commerce-media-market-altering-trends\/\"> \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec<\/a>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad6c\ub9e4 \ucd08\uae30 \uac80\uc0c9 \ub2e8\uacc4\ubd80\ud130 \ucd5c\uc885 \uad6c\ub9e4 \uc644\ub8cc \uc2dc\uc810\uae4c\uc9c0, \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uc778\uc9c0, \uace0\ub824 \ubc0f \uc804\ud658\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub2e4\uc591\ud55c \ud615\uc2dd\uacfc \ucc44\ub110\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/strong>\ud37c\ub110 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ud558\uae30 \uc704\ud574, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc640 \uad00\ub828\ub41c \uae30\uc874 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub97c \ub118\uc5b4 \ub3d9\uc601\uc0c1, \ub514\uc2a4\ud50c\ub808\uc774, \ucee8\ud14d\uce04\uc5bc, \uc1fc\ud37c\ube14, CTV, \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0, SMS \ub4f1 \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uacfc \ucc44\ub110\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>(\ubcf4\ub108\uc2a4!) \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ucfe0\ud0a4\uac00 \uc9c0\uc6d0\ub418\uc9c0 \uc54a\ub294 \ud658\uacbd\uc5d0\uc11c \uc548\uc804\ud558\uac8c <\/strong><a href=\"https:\/\/www.criteo.com\/kr\/solutions\/addressability\/\">\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0<\/a><strong>\uc640 \uce21\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \ub300\uaddc\ubaa8\uc758 \ub85c\uadf8\uc778\ud55c \uc778\uc99d\ub41c \uc0ac\uc6a9\uc790\ub4e4\uc5d0 \uc758\uc874\ud558\uae30 \ub54c\ubb38\uc5d0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0\uc774 \uc911\ub2e8\ub418\ub294 \ubbf8\ub798\uc5d0\ub3c4 \uc801\ud569\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubaa8\ub4e0 \uc804\ud658\uc774 \ud2b9\uc815 SKU \ubc0f \uc0ac\uc6a9\uc790\uc640 \uc5f0\uacb0\ub420 \uc218 \uc788\uc73c\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc744 ROAS\uc5d0 \uc5f0\uacb0\ud558\uc5ec \ud22c\uc790 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \ube44\uc6a9\uc744 \uc7ac\ud560\ub2f9\ud560 \uc218 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