{"id":20263,"date":"2024-04-17T17:57:13","date_gmt":"2024-04-17T17:57:13","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/blog\/alternative-ids-the-future-of-cookieless-advertising\/"},"modified":"2025-10-17T08:40:22","modified_gmt":"2025-10-17T08:40:22","slug":"alternative-ids-the-future-of-cookieless-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/alternative-ids-the-future-of-cookieless-advertising\/","title":{"rendered":"\ub300\uccb4 ID: \ucfe0\ud0a4 \uc5c6\ub294 \uad11\uace0\uc758 \ubbf8\ub798\ub294?"},"content":{"rendered":"<p data-start=\"69\" data-end=\"232\"><strong>\uc6d0\ud558\ub4e0 \uc6d0\ud558\uc9c0 \uc54a\ub4e0, 2024\ub144 \ub9d0\uc774\uba74 \ud06c\ub86c(Chrome)\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc804\uba74 \uc911\ub2e8\ub429\ub2c8\ub2e4. \uc774\ubbf8 \uc0ac\ud30c\ub9ac(Safari)\uc640 \ud30c\uc774\uc5b4\ud3ed\uc2a4(Firefox)\uc5d0\uc11c\ub294 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc885\ub8cc\ub418\uc5c8\uc9c0\ub9cc, \ubaa8\ub4e0 \uac83\uc774 \uad6c\uae00(Google)\uc758 \uacc4\ud68d\ub300\ub85c \uc9c4\ud589\ub41c\ub2e4\uba74 \uc5f0\ub9d0\uc5d0\ub294 \ucfe0\ud0a4\uc758 \uc874\ud3d0\uac00 \ucd5c\uc885 \uacb0\uc815\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/strong><\/p>\n<p data-start=\"234\" data-end=\"365\">\uad6c\uae00\uc758 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8 \uacb0\uc815\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc791\ub3d9 \ubc29\uc2dd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubc14\uafd4\ub193\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud574 \uc2dd\ubcc4, \ud0c0\uac9f\ud305, \uce21\uc815, \uc5b4\ud2b8\ub9ac\ubdf0\uc158, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc6b4\uc601\ud574\uc628 \uad11\uace0\uc8fc, \ub9e4\uccb4\uc0ac, \ub370\uc774\ud130 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc740 \uc774\uc81c \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0 \uc801\uc751\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<blockquote>\n<p data-start=\"234\" data-end=\"365\"><em>*\uc5c5\ub370\uc774\ud2b8 \uc18c\uc2dd (2025\ub144 10\uc6d4 \uae30\uc900): \uad6c\uae00\uc774 \ud06c\ub86c\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc885\ub8cc\ub97c \uc5f0\uae30\ud588\uc9c0\ub9cc, \uc5c5\uacc4\ub294 \uc5ec\uc804\ud788 \ucfe0\ud0a4 \uc5c6\ub294 \ubbf8\ub798\ub97c \uc900\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n<\/blockquote>\n<h2><strong>\ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \ucfe0\ud0a4 \uc5c6\ub294 \ubbf8\ub798\ub97c \uc900\ube44\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4, \uadf8\ub9ac\uace0 \uc628\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc640 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \uac19\uc740 \ud3d0\uc1c4\ud615 \ud658\uacbd(Closed Ecosystem)\uc5d0 \ub300\ud55c \uc811\uadfc\uc744 \uacb0\ud569\ud574, \uad11\uace0 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0(Addressability)\ub97c \uadf9\ub300\ud654\ud558\ub294 <a href=\"https:\/\/www.criteo.com\/blog\/the-state-of-addressability-our-strategy-for-2024\/\">\ub2e4\uac01\uc801\uc778 \uc804\ub7b5\uc744 \uad6c\ucd95<\/a>\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"97\" data-end=\"316\">\uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <a href=\"https:\/\/www.criteo.com\/solutions\/addressability\/\"><strong data-start=\"254\" data-end=\"288\">\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud5c8\ube0c(Addressability Hub)<\/strong><\/a> \uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \ubc1c\uc804\ud558\ub294 \uc804\ub7b5\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<p data-start=\"318\" data-end=\"426\">\ucd5c\uadfc \u2018\ub300\uccb4 ID(Alternative ID)\u2019\ub77c\ub294 \uc6a9\uc5b4\ub97c \uc790\uc8fc \ub4e4\uc5b4\ubcf4\uc168\uc744\uac81\ub2c8\ub2e4. \ub300\uccb4 ID\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc77c\uae4c\uc694? \uadf8\ub9ac\uace0 \ucfe0\ud0a4 \uc5c6\uc774 \uc791\ub3d9\ud558\ub294 \ub2e4\ub978 \uc194\ub8e8\uc158\ub4e4\uacfc\ub294 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?<\/p>\n<h2><strong>\ub300\uccb4 ID\ub780?<\/strong><\/h2>\n<p data-start=\"152\" data-end=\"235\">\ub300\uccb4 ID(Alternative ID)\ub294 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc720\uc0ac\ud55c \uae30\ub2a5\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \ube0c\ub77c\uc6b0\uc800 \uae30\ubc18 \uae30\uc220\uc785\ub2c8\ub2e4. \ud604\uc7ac \ub300\uccb4 ID\ub294 \ud06c\uac8c <strong data-start=\"250\" data-end=\"278\">\ud655\uc815\uc801 ID(Deterministic ID)<\/strong> \uc640 <strong data-start=\"281\" data-end=\"309\">\ud655\ub960\uc801 ID(Probabilistic ID)<\/strong> \uc758 \ub450 \uac00\uc9c0 \uc720\ud615\uc73c\ub85c \uad6c\ubd84\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ud655\uc815\uc801 ID : <\/strong>\uc0ac\uc6a9\uc790\uc758 \uac1c\uc778 \uc2dd\ubcc4 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud558\uba70, \uc77c\ubc18\uc801\uc73c\ub85c <strong data-start=\"195\" data-end=\"205\">\uc774\uba54\uc77c \uc8fc\uc18c<\/strong> \ud615\ud0dc\ub97c \ub771\ub2c8\ub2e4. \uc774\uba54\uc77c \uc8fc\uc18c\ub294 <strong data-start=\"225\" data-end=\"240\">\ud574\uc2f1(Hashing)<\/strong> \uacfc\uc815\uc744 \uac70\uccd0 \uc775\uba85\ud654\ub418\uc5b4 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c ID\ub294 \uc5ec\uc804\ud788 <strong data-start=\"287\" data-end=\"298\">\uc0ac\uc6a9\uc790\uc758 \ub3d9\uc758<\/strong>\ub97c \uae30\ubc18\uc73c\ub85c \uc791\ub3d9\ud558\uba70 \uc8fc\ub85c \ub85c\uadf8\uc778 \uacfc\uc815\uc744 \ud1b5\ud574 \ub3d9\uc758\ub97c \uc5bb\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc0ac\uc6a9\uc790\uac00 \uc9c1\uc811 \uc124\uc815\ud55c \uac1c\uc778\uc815\ubcf4 \uad00\ub828 \uae30\ubcf8 \uc124\uc815(preferences)\uc5d0 \ub530\ub77c \uc6b4\uc601\ub418\ub294\ub370, \uc774\ub294 GDPR(\uc77c\ubc18 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95) \ud558\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uac00\uc9c0\ub294 \uad8c\ud55c\uacfc \uc720\uc0ac\ud55c \uc218\uc900\uc758 \ub3d9\uc758 \uc808\ucc28\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4. \ub2e4\ub9cc, \ud655\uc815\uc801 ID\ub294 \ub9e4\uccb4\uc0ac\uc640 \uad11\uace0\uc8fc\uac00 \uc790\uc0ac \uace0\uac1d\uc73c\ub85c\ubd80\ud130 <strong data-start=\"486\" data-end=\"507\">\uc778\uc99d\ub41c \ub85c\uadf8\uc778 \uc815\ubcf4\ub97c \ud655\ubcf4\ud574\uc57c\ub9cc<\/strong> \ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c <strong data-start=\"516\" data-end=\"529\">\uaddc\ubaa8 \ud655\uc7a5\uc758 \ud55c\uacc4<\/strong>\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4.\n<p data-start=\"454\" data-end=\"653\">\uc774\ub7ec\ud55c \ubd80\ubd84\uc5d0\uc11c <strong data-start=\"549\" data-end=\"608\">\ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/blog\/what-is-the-first-party-media-network\/\">\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ub124\ud2b8\uc6cc\ud06c(Criteo\u2019s First-Party Data Network)<\/a><\/strong> \uc640 \uac19\uc740 <strong data-start=\"614\" data-end=\"630\">\uae30\uc874\uc758 \ud655\ub9bd\ub41c \ub124\ud2b8\uc6cc\ud06c<\/strong>\uac00 \ub9e4\uc6b0 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><strong>\ud655\ub960\uc801 ID: <\/strong> \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc9c1\uc811 \uc218\uc9d1\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc0ac\uc6a9\uc790\uc758 \uc2e0\uc6d0\uc744 <strong data-start=\"151\" data-end=\"157\">\ucd94\uc815<\/strong>\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ub2e4\uc591\ud55c \uc2e0\ud638(Signal)\ub97c \ud65c\uc6a9\ud574 \uc0ac\uc6a9\uc790\uac00 \ub204\uad6c\uc77c\uc9c0\uc5d0 \ub300\ud55c <strong data-start=\"211\" data-end=\"225\">\uac00\uc7a5 \uadfc\uc811\ud55c \ucd94\uc815\uac12<\/strong>\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uc5d0\ub294 <strong data-start=\"251\" data-end=\"287\">IP \uc8fc\uc18c, \ub514\ubc14\uc774\uc2a4 \uc720\ud615, \ud654\uba74 \ud574\uc0c1\ub3c4, \uc6b4\uc601\uccb4\uc81c(OS)<\/strong> \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud655\ub960\uc801 ID\ub294 <strong data-start=\"313\" data-end=\"331\">\ub354 \ud070 \uaddc\ubaa8\uc758 \uc2dd\ubcc4\uc774 \uac00\ub2a5<\/strong>\ud558\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc9c0\ub9cc, <strong data-start=\"344\" data-end=\"366\">\ub370\uc774\ud130\uc758 \ubd88\uc77c\uce58\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uace0<\/strong>, <strong>\uae30\uae30 \uac04\uc758 \uc0ac\uc6a9\uc790\ub97c \uc77c\uad00\ub418\uac8c \uc5f0\uacb0\ud558\uae30 \uc5b4\ub835\ub2e4<\/strong>\ub294 \ud55c\uacc4\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc77c\ubd80 \uc194\ub8e8\uc158\uc740 \uc5ec\ub7ec \ub514\ubc14\uc774\uc2a4 \uc18d\uc131\uc744 \uacb0\ud569\ud574 \uace0\uc720 \uc2dd\ubcc4\uc790\ub97c \uc0dd\uc131\ud558\ub294 <strong data-start=\"448\" data-end=\"473\">\ud551\uac70\ud504\ub9b0\ud305(Fingerprinting)<\/strong> \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud551\uac70\ud504\ub9b0\ud305\uc740 \uc0ac\uc6a9\uc790\uac00 \ucd94\uc801\uc744 \uc6d0\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \uc2dd\ubcc4\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc5d0\uc11c <strong data-start=\"537\" data-end=\"555\">\uc2ec\uac01\ud55c \uac1c\uc778\uc815\ubcf4 \uce68\ud574 \uc704\ud5d8<\/strong>\uc774 \uc788\uc73c\uba70, \uc774 \ub54c\ubb38\uc5d0 <strong data-start=\"568\" data-end=\"583\">\uad6c\uae00, \uc560\ud50c, \ubaa8\uc9c8\ub77c<\/strong> \ub4f1 \uc8fc\uc694 \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c\ub294 \ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\uc8fc\uc694 \ub300\uccb4 ID \uc194\ub8e8\uc158<\/strong><\/h2>\n<p data-start=\"153\" data-end=\"191\">\ud604\uc7ac \uc2dc\uc7a5\uc5d0\uc11c \uc8fc\ubaa9\ubc1b\ub294 \uc8fc\uc694 \ub300\uccb4 ID \uc194\ub8e8\uc158\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ud655\uc815\uc801 ID<\/strong><\/h4>\n<p><strong data-start=\"269\" data-end=\"301\">\ud574\uc2f1\ub41c \uc774\uba54\uc77c(Hashed Emails, HEMs)<\/strong><\/p>\n<p>\ud574\uc2f1\ub41c \uc774\uba54\uc77c(HEM)\uc740 \uc0ac\uc6a9\uc790\uc758 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc554\ud638\ud654\ud55c \ud615\ud0dc\ub85c, <strong data-start=\"341\" data-end=\"369\">\ucfe0\ud0a4 \uc5c6\uc774\ub3c4 \uc5ec\ub7ec \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uace0\uc720\ud55c \uc2dd\ubcc4\uc790<\/strong>\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uba54\uc77c \uc8fc\uc18c\ub294 \uc0ac\uc6a9\uc790\uac00 \ubc14\uafb8\ub294 \uacbd\uc6b0\uac00 \uac70\uc758 \uc5c6\uae30 \ub54c\ubb38\uc5d0, HEM\uc740 <strong data-start=\"422\" data-end=\"447\">\uac00\uc7a5 \uc548\uc815\uc801\uc774\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \ub300\uccb4 ID<\/strong> \uc911 \ud558\ub098\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4.<\/p>\n<p data-start=\"464\" data-end=\"701\">\uae30\uc220\uc801\uc73c\ub85c HEM\uc740 SHA256 \ub610\ub294 SHA256(MD5) \ub4f1\uc758 \ubcf4\uc548 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud574 \uc0ac\uc6a9\uc790\uc758 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \ud574\uc2f1\ud568\uc73c\ub85c\uc368 \uc791\ub3d9\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \uc0dd\uc131\ub41c \ud574\uc2f1\ub41c ID\ub294 \uc785\ucc30 \uc2a4\ud2b8\ub9bc(bidstream) \ub0b4\uc5d0\uc11c \ub9e4\uccb4\uc0ac\ub4e4 \uac04\uc5d0 \uacf5\uc720\ub418\uba70, \uad11\uace0\uc8fc\ub294 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ud2b9\uc815 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/success-stories\/slate\/\">\uc77c\ubd80 \uc0ac\ub840\uc5d0\uc11c\ub294 \ucd5c\ub300 83%\uc758 \ub9e4\uce58\uc728\uc744 \ub2ec\uc131<\/a>\ud558\ub294 \ub4f1, \ub2e4\ub978 ID\ubcf4\ub2e4 \ub192\uc740 \ud6a8\uc728\uc744 \ubcf4\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"708\" data-end=\"747\">\uc720\ub2c8\ud30c\uc774\ub4dc ID 2.0 (Unified ID 2.0, UID2)<\/strong><\/p>\n<p data-start=\"708\" data-end=\"883\">\uac00\uc7a5 \ub110\ub9ac \uc54c\ub824\uc9c4 \ub300\uccb4 ID \uc911 \ud558\ub098\ub294 \ub354 \ud2b8\ub808\uc774\ub4dc \ub370\uc2a4\ud06c(The Trade Desk)\uc5d0\uc11c \ucd94\uc9c4\ud558\ub2e4\u00a0\uc774\ud6c4 \ud504\ub9ac\ube44\ub4dc(Prebid) \ub85c \uc774\uad00\ub41c \uc5c5\uacc4 \uc774\ub2c8\uc154\ud2f0\ube0c\uc778 <a href=\"https:\/\/www.thetradedesk.com\/us\/about-us\/industry-initiatives\/unified-id-solution-2-0\">\uc720\ub2c8\ud30c\uc774\ub4dc ID(Unified ID, UID)<\/a> \uc785\ub2c8\ub2e4. UID2\ub294 \uc0ac\uc6a9\uc790\uac00 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc81c\uacf5\ud558\uace0 \uba85\uc2dc\uc801\uc73c\ub85c \ub3d9\uc758\ud55c \ud6c4\uc5d0\ub9cc \uc0dd\uc131\ub429\ub2c8\ub2e4.<\/p>\n<p data-start=\"708\" data-end=\"883\">\uc0ac\uc6a9\uc790\uc758 \uc774\uba54\uc77c\uc740 \uc601\ubb38\uacfc \uc22b\uc790\ub85c \uad6c\uc131\ub41c \ud0a4\ub85c \ubcc0\ud658\ub41c \ub4a4 \uc554\ud638\ud654\ub418\uba70, \uc785\ucc30 \uc2a4\ud2b8\ub9bc\uc5d0 \ub4e4\uc5b4\uac08 \ub54c\ub9c8\ub2e4 \ub2e4\ub978 \uac12(UID2 \ud1a0\ud070) \uc774 \ubd80\uc5ec\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c UID2 \ud1a0\ud070\uc740 \ub9e4\uccb4\uc0ac, \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP), \uc2f1\uae00 \uc0ac\uc778\uc628(SSO) \uc81c\uacf5\uc5c5\uccb4\uc5d0 \uc758\ud574 \uc800\uc7a5\u00b7\uad00\ub9ac\ub429\ub2c8\ub2e4.<\/p>\n<p data-start=\"1097\" data-end=\"1168\">\ud604\uc7ac UID2\ub294 \ubbf8\uad6d\uacfc \uce90\ub098\ub2e4\uc5d0\uc11c \ud14c\uc2a4\ud2b8 \uc911\uc774\uba70, \uc720\ub7fd GDPR \uae30\uc900\uc744 \ucda9\uc871\ud560 \uc218 \uc788\uc744\uc9c0\ub294 \uc544\uc9c1 \ubd88\ud655\uc2e4\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"1175\" data-end=\"1192\">\ub7a8\ud504ID (RampID)<\/strong><\/p>\n<p>\ub77c\uc774\ube0c\ub7a8\ud504(LiveRamp)\uac00 \uac1c\ubc1c\ud55c <a href=\"https:\/\/docs.liveramp.com\/connect\/en\/rampid-methodology.html\">\ub7a8\ud504ID(RampID)<\/a>\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ub300\uccb4 \uc194\ub8e8\uc158\uc73c\ub85c, \uc624\ud504\ub77c\uc778 \uac1c\uc778 \uc2dd\ubcc4 \uc815\ubcf4(PII) \uc640 \uc628\ub77c\uc778 \ub514\ubc14\uc774\uc2a4 \ub370\uc774\ud130\ub97c \uc0ac\ub78c \uae30\ubc18 ID(People-based ID) \uc5d0 \ub9e4\uce6d\ud568\uc73c\ub85c\uc368 \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p data-start=\"1338\" data-end=\"1460\">\uc0ac\uc6a9\uc790 ID\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ud589\ub3d9 \ub370\uc774\ud130, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130, \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud574 \uc0dd\uc131\ub418\uba70 \uac01 \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub294 \uae30\uae30 \uac04 \uc775\uba85 \uc2dd\ubcc4\uc790(Cross-device anonymous ID) \uc778 \u2018\ub7a8\ud504ID\u2019\uac00 \ubd80\uc5ec\ub429\ub2c8\ub2e4.<\/p>\n<p data-start=\"1462\" data-end=\"1601\">\ub610\ud55c, \ub7a8\ud504ID\ub294 \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5\ub4e4\ub85c \uad6c\uc131\ub41c \ub3c5\ub9bd \ub2e8\uccb4\uc778 \u2018\uad11\uace0 ID \ucee8\uc18c\uc2dc\uc5c4(Advertising ID Consortium)\u2019 \uc758 \ud575\uc2ec \uad6c\uc131\uc6d0\uc73c\ub85c, \ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac1c\ubc29\ud615 ID \uc194\ub8e8\uc158(Open Identity Solution) \uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"1608\" data-end=\"1627\">\uacf5\uc720ID (SharedID)<\/strong><\/p>\n<p>\ud504\ub9ac\ube44\ub4dc(Prebid) \ub294 UID2\ub97c \uc6b4\uc601\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 <a href=\"https:\/\/prebid.org\/product-suite\/sharedid\/\">\uacf5\uc720ID(SharedID)<\/a> \uc194\ub8e8\uc158\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\uc720ID\ub294 \ub9e4\uccb4\uc0ac\uac00 \uace0\uc720\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc2dd\ubcc4\uc790\ub97c \uc0dd\uc131\ud558\uc5ec \uc21c\ubc29\ubb38\uc790\ub97c \uc2dd\ubcc4\ud558\uace0, \uc0ac\uc6a9\uc790\ubcc4 \uad00\uc2ec \uc18d\uc131(Interest Attributes) \uc744 \ubd80\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774 ID\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ube0c\ub77c\uc6b0\uc800 \ucfe0\ud0a4 \ub610\ub294 \ub85c\uceec \uc2a4\ud1a0\ub9ac\uc9c0(Local Storage) \uc5d0 \uc800\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc554\ud638\ud654\ub41c ID\ub97c \ubc1b\uc740 \uad11\uace0\uc8fc\ub294 \ud574\ub2f9 ID\uac00 \uc0dd\uc131\ub41c \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc758 \ubc29\ubb38 \uc815\ubcf4\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4>\ud655\ub960\uc801 ID<\/h4>\n<p><strong>ID5<\/strong><\/p>\n<p data-start=\"1977\" data-end=\"2111\">ID5 ID \uc194\ub8e8\uc158\uc740 <a href=\"https:\/\/id5.io\/identity-cloud\/\">\uc544\uc774\ub374\ud2f0\ud2f0\ud074\ub77c\uc6b0\ub4dc(IdentityCloud)<\/a> \uc194\ub8e8\uc158 \uc81c\ud488\uad70\uc758 \uc77c\ubd80\ub85c IP \uc8fc\uc18c, \ud0c0\uc784\uc2a4\ud0ec\ud504, \ud398\uc774\uc9c0 URL \ub4f1 \ub2e4\uc591\ud55c \uc2e0\ud638(Signal)\ub97c \uae30\ubc18\uc73c\ub85c \uc0dd\uc131\ub41c \ud655\ub960\uc801 \uc2dd\ubcc4\uc790\uc785\ub2c8\ub2e4. \ub9e4\uccb4\uc0ac\ub294 \uc774\ub97c \uc560\ub4dc\ud14c\ud06c \ud30c\ud2b8\ub108\uc640 \uacf5\uc720\ud558\uace0, \uad11\uace0\uc8fc\ub294 \ud0c0\uac9f\ud305\uacfc \uce21\uc815\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"2113\" data-end=\"2276\">\ub610\ud55c ID5 \ud30c\ud2b8\ub108 \uadf8\ub798\ud504(ID5 Partner Graph) \uac00 \ud50c\ub7ab\ud3fc\uacfc \ub514\ubc14\uc774\uc2a4 \uac04 ID \uc5f0\uacb0\uc744 \ucd94\uc801\u00b7\uad00\ub9ac\ud568\uc73c\ub85c\uc368, \ub354 \ub192\uc740 \ub9e4\uce58\uc728\uc744 \ub2ec\uc131\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"2283\" data-end=\"2308\">\ud30c\ub178\ub77c\ub9c8 ID (Panorama ID)<\/strong><\/p>\n<p data-start=\"2283\" data-end=\"2443\">\ub85c\ud14c\uc784(Lotame) \uc758 \ud30c\ub178\ub77c\ub9c8 ID(Panorama ID) \ub294 \u201c<a href=\"https:\/\/www.lotame.com\/identity-partners\/\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc900\uc744 \uc900\uc218\ud558\uba74\uc11c\ub3c4, \ud3c9\uade0 200\uac1c \uc774\uc0c1\uc758 \ud589\ub3d9 \uc18d\uc131\uc744 \ud3ec\ud568\ud55c \ud48d\ubd80\ud55c \uac00\uba85\ucc98\ub9ac \ub370\uc774\ud130(pseudonymized data)<\/a>\u201d\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p data-start=\"2445\" data-end=\"2614\">\uc774 \uc194\ub8e8\uc158\uc740 \ub514\ubc14\uc774\uc2a4 \uc2dd\ubcc4\uc790, \uac1c\uc778\uc758 \ud589\ub3d9 \ub370\uc774\ud130, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc124\uc815\uc744 \ud558\ub098\uc758 \ub2e8\uc77c \ubdf0(Single View) \ub85c \ud1b5\ud569\ud569\ub2c8\ub2e4. \ub610\ud55c \uc6f9, \ubaa8\ubc14\uc77c, CTV, \uadf8\ub9ac\uace0 \uace0\uac1d\ubcc4 ID \uc785\ub825\uc744 \uc0ac\uc6a9\ud574 \uad6c\ucd95\ub418\uba70, \ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4 \ub0b4 \ub204\uad6c\ub098 \uc790\uc720\ub86d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub294 \uac1c\ubc29\ud615 ID \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\ud558\uc774\ube0c\ub9ac\ub4dc \uc194\ub8e8\uc158<\/strong><\/h4>\n<p><strong>LiveIntent NonID \ubc0f \uc778\uc99d \ube0c\ub9ac\uc9c0(Authenticated Bridge)<\/strong><\/p>\n<p><a href=\"https:\/\/www.liveintent.com\/\">\ub77c\uc774\ube0c\uc778\ud150\ud2b8(LiveIntent)<\/a>\uc758 \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504\ub294 \uba38\uc2e0\ub7ec\ub2dd\uacfc \uc2e4\uc2dc\uac04 \uc2e0\ud638\ub97c \uacb0\ud569\ud574, \ud655\ub960\uc801 \ub370\uc774\ud130\uc640 \ud655\uc815\uc801 \ub370\uc774\ud130\ub97c \ubaa8\ub450 \ud65c\uc6a9\ud558\uc5ec \uad6c\ucd95\ub429\ub2c8\ub2e4. \uc774 \uadf8\ub798\ud504\ub294 \uc774\uba54\uc77c\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc720\uae30\uc801\uc778 \uc5f0\uacb0\uc744 \ud1b5\ud574 \ub9e4\uc77c \uc0dd\uc131 \ubc0f \uc778\uc99d\ub418\uba70, \ub77c\uc774\ube0c\uc778\ud150\ud2b8\uc758 NonID \ub370\uc774\ud130 \ucc98\ub9ac \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud574 \uc554\ud638\ud654\ub41c \ud65c\uc131 \uc774\uba54\uc77c \uc8fc\uc18c\ub85c \ub2e4\uc591\ud55c ID\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ub77c\uc774\ube0c\uc778\ud150\ud2b8\ub294 <a href=\"https:\/\/www.liveintent.com\/authenticated-bridge\/\">\uc778\uc99d \ube0c\ub9ac\uc9c0<\/a>\u00a0\uc194\ub8e8\uc158\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uc774\uba54\uc77c \ub0b4\uc5d0 \u2018\ub77c\uc774\ube0c\ud0dc\uadf8(LiveTag)\u2019\ub97c \uc0bd\uc785\ud574 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0\uc11c ID\ub97c \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \uc778\uc99d\ub41c(\ub610\ub294 \ud574\uc2f1\ub41c) \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Audigent Hadron ID<\/strong><\/p>\n<p>\uc624\ub514\uc820\ud2b8\uc758 <a href=\"https:\/\/audigent.com\/hadron-id\/\">\ud5e4\ub4dc\ub860 ID(Hadron ID)<\/a>\ub294 \ud655\uc815\uc801 ID\uc640 \ud655\ub960\uc801 ID\ub97c \ubaa8\ub450 \uacb0\ud569\ud574 \uc2e4\uc2dc\uac04 \uc0ac\uc6a9\uc790 \uc2dd\ubcc4\uacfc \ud5e4\ub354 \uc785\ucc30(Real-time Header Bidding)\uc744 \uc9c0\uc6d0\ud558\ub294 \ub610 \ub2e4\ub978 \ud558\uc774\ube0c\ub9ac\ub4dc \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.\u00a0\ub9e4\uccb4\uc0ac \uc785\ucc30 \uc694\uccad\uc5d0 \ud3ec\ud568\ub418\ub294 \ub370\uc774\ud130\uc5d0\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130, \ucee8\ud14d\uce04\uc5bc \ub370\uc774\ud130, \uc0ac\uc774\ud2b8 \ub808\ubca8 \ub370\uc774\ud130 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p data-start=\"798\" data-end=\"880\">\ud5e4\ub4dc\ub860 ID\ub294 \uc0ac\uc6a9\uc790 \ubc0f \uc0ac\uc774\ud2b8 \ub808\ubca8 \ub370\uc774\ud130\uac00 \uc81c3\uc790\uc5d0\uac8c \uacf5\uc720\ub418\uac70\ub098 \uc800\uc7a5\ub418\uc9c0 \uc54a\ub3c4\ub85d \ubcf4\uc7a5\ud568\uc73c\ub85c\uc368 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \ucca0\uc800\ud788 \uc900\uc218\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc5b4\ub5a4 \ub300\uccb4 ID \uc194\ub8e8\uc158\uc774 \uac00\uc7a5 \uc801\ud569\ud560\uae4c\uc694?<\/strong><\/h2>\n<p data-start=\"894\" data-end=\"932\">\uc0ac\uc2e4 \uc815\ub2f5\uc740 \uc5c6\uc2b5\ub2c8\ub2e4 \u2014 \uc9c0\uae08\ub3c4, \uadf8\ub9ac\uace0 \uc55e\uc73c\ub85c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n<p data-start=\"981\" data-end=\"1120\">\ucfe0\ud0a4 \uc5c6\ub294 \uc2dc\ub300(Post-cookie era)\uc5d0\uc11c \uad11\uace0 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74, ID \uc194\ub8e8\uc158\ubfd0 \uc544\ub2c8\ub77c \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4(Privacy Sandbox), \ucee8\ud14d\uce04\uc5bc \ud0c0\uac9f\ud305 \ub3c4\uad6c, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \ud568\uaed8 \ud65c\uc6a9\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ub7ec ID \uc194\ub8e8\uc158\uc744 \uc9c1\uc811 \ud14c\uc2a4\ud2b8\ud574\ubcf4\uace0, \uc790\uc0ac \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc870\ud569\uc744 \ud568\uaed8 \ucc3e\uc544\ub098\uac08 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub97c \ud655\ubcf4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud2b9\uc815 \uc194\ub8e8\uc158 \uc870\ud569\uc774 \uc5b4\ub5a4 \uae30\uc5c5\uc5d0\ub294 \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc9c0\ub9cc, \ubaa8\ub4e0 \uae30\uc5c5\uc5d0 \ub3d9\uc77c\ud558\uac8c \uc801\uc6a9\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc11c\ub4dc\ud30c\ud2f0 \ub300\uccb4 ID\ub97c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ubc0f \ucee8\ud14d\uce04\uc5bc \uc194\ub8e8\uc158\uacfc \ud568\uaed8 \uc0ac\uc6a9\ud558\ub294 \uc804\ub7b5\ub3c4 \ubcd1\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0 \uc811\uadfc \ubc29\ubc95\uc740 \ucfe0\ud0a4 \uc5c6\ub294 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \ucfe0\ud0a4 \uc5c6\ub294 \ubbf8\ub798\ub97c \uc900\ube44\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \ub354 \uc54c\uace0 \uc2f6\ub2e4\uba74, <\/strong><a href=\"https:\/\/www.criteo.com\/kr\/solutions\/addressability\/\"><strong>\ud06c\ub9ac\ud14c\uc624\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud5c8\ube0c\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/strong><\/a><strong>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc6d0\ud558\ub4e0 \uc6d0\ud558\uc9c0 \uc54a\ub4e0, 2024\ub144 \ub9d0\uc774\uba74 \ud06c\ub86c(Chrome)\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc804\uba74 \uc911\ub2e8\ub429\ub2c8\ub2e4. \uc774\ubbf8 \uc0ac\ud30c\ub9ac(Safari)\uc640 \ud30c\uc774\uc5b4\ud3ed\uc2a4(Firefox)\uc5d0\uc11c\ub294 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc885\ub8cc\ub418\uc5c8\uc9c0\ub9cc, \ubaa8\ub4e0 \uac83\uc774 \uad6c\uae00(Google)\uc758 \uacc4\ud68d\ub300\ub85c \uc9c4\ud589\ub41c\ub2e4\uba74 \uc5f0\ub9d0\uc5d0\ub294 \ucfe0\ud0a4\uc758 \uc874\ud3d0\uac00 \ucd5c\uc885 \uacb0\uc815\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. \uad6c\uae00\uc758 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8 \uacb0\uc815\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc791\ub3d9 \ubc29\uc2dd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubc14\uafd4\ub193\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud574 \uc2dd\ubcc4, \ud0c0\uac9f\ud305, \uce21\uc815, \uc5b4\ud2b8\ub9ac\ubdf0\uc158, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc6b4\uc601\ud574\uc628 \uad11\uace0\uc8fc, \ub9e4\uccb4\uc0ac, \ub370\uc774\ud130 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc740 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