{"id":20290,"date":"2024-04-21T20:52:38","date_gmt":"2024-04-21T20:52:38","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20290"},"modified":"2025-10-17T07:55:36","modified_gmt":"2025-10-17T07:55:36","slug":"what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/","title":{"rendered":"\ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac \uacac\ud574"},"content":{"rendered":"

\uc9c0\ub09c 1\uc6d4, \uad6c\uae00\uc774 \ud06c\ub86c \ud2b8\ub798\ud53d\uc758 1%\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud588\uc2b5\ub2c8\ub2e4. \uad6c\uae00 \ud06c\ub86c\uc740 \uc624\ud508 \uc778\ud130\ub137 \ud2b8\ub798\ud53d\uc758 63%\ub97c \ucc28\uc9c0\ud558\uae30 \ub54c\ubb38\uc5d0, \uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ub300\uccb4\ud560 \ubc29\uc548\uc744 \ucc3e\uc544 \uc804\ud658\ud574\uc57c \ud55c\ub2e4\ub294 \ub2e4\uae09\ud568\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc \ud06c\ub86c\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc644\uc804\ud788 \uc911\ub2e8\ub420\uc9c0\ub294 \uc55e\uc73c\ub85c 5\uac1c\uc6d4\uac04 \uc9c4\ud589\ub420 \ud14c\uc2a4\ud2b8<\/a>\uc640 \uc601\uad6d \uacbd\uc7c1\uc2dc\uc7a5\uccad(CMA)\uc758 \ud3c9\uac00 \uacb0\uacfc\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. CMA\uc758 \uc2b9\uc778\uc774 \uc5c6\uc774\ub294 \ucd94\uac00\uc801\uc778 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc73c\uba70, \ud3c9\uac00 \uacb0\uacfc\uc5d0 \ub530\ub77c \uc911\ub2e8 \uc77c\uc815\uc774 \uc870\uc815\ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud14c\uc2a4\ud2b8 \uacb0\uacfc\uc640 \uad00\uacc4\uc5c6\uc774, \ud06c\ub9ac\ud14c\uc624\ub294 \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \uad11\uace0 \uc6b4\uc601 \ubc29\uc2dd \ub3c4\uc785\uc744 \uc55e\ub450\uace0 \uc5c5\uacc4 \uc804\ubc18\uc758 \uc900\ube44 \uc0c1\ud669\uc744 \ud30c\uc545\ud558\uace0 \ubcf4\ub2e4 \uae4a\uc774 \uc774\ud574\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ubbf8\uad6d, \uc720\ub7fd, \ub3d9\ubd81\uc544\uc2dc\uc544 \uc804\uc5ed\uc758 \ube0c\ub79c\ub4dc, \uc720\ud1b5\uc0ac, \ub9e4\uccb4\uc0ac \ub9ac\ub354 \uc57d 1,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc9c4\ud589\ud588\uc73c\uba70, \uadf8 \uacb0\uacfc \ub2e4\uc74c\uacfc \uac19\uc740 \uc0ac\uc2e4\uc774 \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc900\ube44\uac00 \ubd80\uc871\ud55c \uae30\uc5c5\uc740 \uc18c\uc218\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n

\uc5c5\uacc4 \uc804\ubc18\uc758 \uad6c\uc131\uc6d0\ub4e4\uc740 \ud06c\ub86c\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc911\ub2e8\ub420 \uc0c1\ud669\uc5d0 \uc5b4\ub290 \uc815\ub3c4 \ub300\ube44\uac00 \ub418\uc5b4 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \ube0c\ub79c\ub4dc\uc758 76%, \uc720\ud1b5\uc0ac\uc758 68%\uac00 \u2018\uc5b4\ub290 \uc815\ub3c4\u2019 \ub610\ub294 \u2018\ub9e4\uc6b0 \uc798\u2019 \uc900\ube44\ub418\uc5b4 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubbf8\uad6d\uc758 \ube0c\ub79c\ub4dc\uc640 \uc720\ud1b5\uc0ac\uac00 \uc900\ube44 \uc218\uc900\uc774 \uac00\uc7a5 \ub192\uc558\uc73c\uba70(\uac01\uac01 83%\uc640 74%), \uc720\ub7fd\uc774 \uadf8 \ub4a4\ub97c \ubc14\uc9dd \ub530\ub790\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubc1b\uc744 \ub9e4\uccb4\uc0ac\ub4e4\uc740 \uc0c1\ub300\uc801\uc73c\ub85c \uc900\ube44\uac00 \ub35c \ub418\uc5b4 \uc788\ub2e4\uace0 \ub290\ub07c\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 47%\ub294 \uc900\ube44 \uc218\uc900\uc744 \u2018\uc911\ub9bd\uc801\u2019 \ub610\ub294 \u2018\ud655\uc2e4\ud558\uc9c0 \uc54a\ub2e4\u2019\uace0 \ub2f5\ud588\uace0, 15%\ub294 \u2018\ub2e4\uc18c \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc9c0 \uc54a\ub2e4\u2019\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ud639\uc2dc \uc900\ube44\uac00 \ubd80\uc871\ud55c \uc18c\uc218\uc5d0 \uc18d\ud558\uc2dc\ub098\uc694? <\/span>addressability.info<\/span><\/a>\uc5d0\uc11c \uc900\ube44 \ubc29\ubc95\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/span><\/p>\n

\uad11\uace0\uc758 \ubbf8\ub798\uc5d0 \ub300\ube44\ud558\ub824\uba74, \ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \ub300\uccb4 \uac00\ub2a5\ud55c \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h2>\n

\ub300\ub2e4\uc218 \ube0c\ub79c\ub4dc\uac00 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc5d0 \uc5b4\ub290 \uc815\ub3c4 \ub300\ube44\ud558\uace0 \uc788\ub2e4\uace0 \uc751\ub2f5\ud588\uc9c0\ub9cc, \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc \uc804 \uc138\uacc4 \ube0c\ub79c\ub4dc\uc758 \uc808\ubc18\ub9cc\uc774 \ub2e4\uac01\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. 51%\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8 \uc2dc \uc5ec\ub7ec \uc194\ub8e8\uc158\uc5d0 \ud22c\uc790\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158<\/a>\uc744 \uc6b0\uc120\uc801\uc73c\ub85c \ub3c4\uc785\ud558\ub294 \uae30\uc5c5\uc774 \uaddc\ubaa8\uc640 \uc131\uacfc \uce21\uba74\uc5d0\uc11c \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ud0c0\uc0ac\uc720\ud1b5\uc0ac\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc911\ub2e8\ub418\ub354\ub77c\ub3c4 \uc624\ud504\uc0ac\uc774\ud2b8 \uc218\uc775 \ucc3d\ucd9c\uc5d0 \uc5ec\uc804\ud788 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc720\ud1b5\uc0ac\ub294 \ud48d\ubd80\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uad11\uace0 \uc9c0\uba74\uc744 \uae30\ubc18\uc73c\ub85c \ucfe0\ud0a4 \uc5c6\ub294 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc628\uc0ac\uc774\ud2b8 \uad11\uace0 \uc131\uc7a5\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc774 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc601\uc5ed \uc911 \ud558\ub098\ub294 \ubc14\ub85c \uc624\ud504\uc0ac\uc774\ud2b8 \uc218\uc775 \ucc3d\ucd9c, \uc989 \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \uc720\ud1b5\uc0ac \uc624\ub514\uc5b8\uc2a4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"2024\ub144<\/p>\n

\uc804 \uc138\uacc4 \uc720\ud1b5\uc0ac \ub300\ubd80\ubd84\uc740 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc774 \uc624\ud508 \uc778\ud130\ub137 \uc218\uc775\uc5d0 \ubbf8\uce60 \uc601\ud5a5\uc744 \uc6b0\ub824\ud558\uba74\uc11c\ub3c4, \uc5ec\uc804\ud788 \uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc911\uc694\ud55c \uc6b0\uc120 \uc21c\uc704\ub85c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 \uc808\ubc18\uc740 2024\ub144 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud574 \uc624\ud504\uc0ac\uc774\ud2b8 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uacc4\ud68d\uc774\uba70, \ub610 \uc808\ubc18\uc740 \uc624\ud504\uc0ac\uc774\ud2b8\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ud575\uc2ec \uc131\uc7a5 \uc601\uc5ed\uc774 \ub420 \uac83\uc774\ub77c\uace0 \ubbff\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uac00 \uc218\uc775\uc6d0\uc744 \ud1b5\ud574 \ub3c4\ub2ec \ubc94\uc704\uc640 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74, \uc801\uc808\ud55c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158 \uc870\ud569\uc744 \ucc3e\ub294 \uac83\uc774 \ud575\uc2ec \uacfc\uc81c\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"50%<\/p>\n

\ub9e4\uccb4\uc0ac\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ub450 \ubc30\ub85c \ub298\ub9ac\uace0 \uc218\uc775 \ud750\ub984\uc744 \ub2e4\uac01\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n

\ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc758 \uc601\ud5a5\uc744 \uac00\uc7a5 \ud06c\uac8c \ubc1b\uc744 \ub9e4\uccb4\uc0ac\ub294 \uc774\ub97c \uc644\ud654\ud558\uae30 \uc704\ud574 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud65c\uc6a9\uacfc \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0 \ud655\ubcf4\ub97c \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uc0bc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 \ub9e4\uccb4\uc0ac\ub294 \ucfe0\ud0a4 \uc5c6\ub294 \ud658\uacbd\uc5d0\uc11c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc758 \uac00\uce58\ub97c \uc798 \uc774\ud574\ud558\uace0 \uc788\uc73c\uba70, \uc124\ubb38 \uc751\ub2f5\uc790 \uc911 \uac00\uc7a5 \ub9ce\uc740 \uc218\uac00 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158\uc73c\ub85c \u2018\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc218\uc9d1\u2019\uc744 \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \uc751\ub2f5\uc790\uc758 3\ubd84\uc758 1 \uc774\uc0c1, \uc804 \uc138\uacc4 \uc751\ub2f5\uc790\uc758 4\ubd84\uc758 1 \uc774\uc0c1\uc740 \uad6c\uae00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4(Privacy Sandbox)\uc640 \uc140\ub7ec \uc815\uc758 \uc624\ub514\uc5b8\uc2a4(Seller-Defined Audiences)\ub97c \uc9c0\uc6d0\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9e4\uccb4\uc0ac\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ub610 \ub2e4\ub978 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

\"2024\ub144\uc73c\ub85c<\/p>\n

\uc218\uc775 \ucc3d\ucd9c \uce21\uba74\uc5d0\uc11c, \uc804 \uc138\uacc4 \ub9e4\uccb4\uc0ac 10\uacf3 \uc911 4\uacf3 \uc774\uc0c1\uc740 \uc774\ubbf8 \uad6c\ub3c5 \ubaa8\ub378\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, 3\ubd84\uc758 1 \uc774\uc0c1\uc740 \uad6c\ub9e4 \uac00\ub2a5\ud55c \ud3ec\ub9f7\uacfc \uac19\uc740 \uc0c1\ud488 \ud310\ub9e4\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \uc788\uc73c\uba70, 4\ubd84\uc758 1\uc740 \uc624\ub514\uc5b8\uc2a4 \ud655\uc7a5 \ubc0f \ub370\uc774\ud130 \uc218\uc775\ud654\ub97c \ud1b5\ud574 \ucd94\uac00 \uc218\uc775\uc744 \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ud604\uc7ac<\/p>\n

 <\/p>\n

\uc624\ud508 \uc6f9\uc740 \ud5a5\ud6c4 \uaddc\ubaa8\uc640 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\ub294 \ud575\uc2ec \uae30\ubc18\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h2>\n

\uc0c1\ub2f9\uc218 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub294 \uc624\ud508 \uc6f9 \uc911\uc2ec\uc758 \uc804\ub7b5\uc744 \uacc4\uc18d \uc774\uc5b4\uac08 \uacc4\ud68d\uc774\ub77c\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. 37%<\/strong>\uc758 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \ub2e8\uacc4\uc801\uc73c\ub85c \uc911\ub2e8\ub418\ub354\ub77c\ub3c4 \uc774\uc804\ubcf4\ub2e4 \uc624\ud508 \uc6f9 \uc9c0\ucd9c\uc744 \ub298\ub9b4 \uc608\uc815\uc774\uba70, \uc57d \uc808\ubc18(47%)\uc740 \uae30\uc874\uacfc \ub3d9\uc77c\ud55c \uc218\uc900\uc758 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud750\ub984\uc785\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc624\ud508 \uc6f9 \uad11\uace0 \uc9c0\uba74\uc744 \uacb0\ud569\ud558\ub294 \uc804\ub7b5\uc740 \ud5a5\ud6c4 \ucc44\ub110 \uac04 \uaddc\ubaa8\uc640 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ubcf4\ud558\uba74\uc11c \ub9e4\uccb4\uc0ac\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc218\uc775 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\ub824\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud55c \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ube0c\ub79c\ub4dc<\/strong>, <\/strong>\uc720\ud1b5\uc0ac<\/strong>, <\/strong>\ub9e4\uccb4\uc0ac\ub294<\/strong> \uad11\uace0\uc758<\/strong> \ubbf8\ub798\uc5d0<\/strong> \ub300\ud574<\/strong> \ub610<\/strong> \uc5b4\ub5a4<\/strong> \uc0dd\uac01\uc744<\/strong> \uac16\uace0<\/strong> \uc788\uc744\uae4c\uc694<\/strong>?<\/strong><\/h2>\n

\uc804 \uc138\uacc4 \ucee4\uba38\uc2a4 \ub9ac\ub354 1,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub97c \ub2f4\uc740 The Great Defrag \ubcf4\uace0\uc11c\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc6b4\ub85c\ub4dc\ud558\ub824\uba74 \uc544\ub798\ub97c \ud074\ub9ad\ud558\uc138\uc694!<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc9c0\ub09c 1\uc6d4, \uad6c\uae00\uc774 \ud06c\ub86c \ud2b8\ub798\ud53d\uc758 1%\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud588\uc2b5\ub2c8\ub2e4. \uad6c\uae00 \ud06c\ub86c\uc740 \uc624\ud508 \uc778\ud130\ub137 \ud2b8\ub798\ud53d\uc758 63%\ub97c \ucc28\uc9c0\ud558\uae30 \ub54c\ubb38\uc5d0, \uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ub300\uccb4\ud560 \ubc29\uc548\uc744 \ucc3e\uc544 \uc804\ud658\ud574\uc57c \ud55c\ub2e4\ub294 \ub2e4\uae09\ud568\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud06c\ub86c\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc774 \uc644\uc804\ud788 \uc911\ub2e8\ub420\uc9c0\ub294 \uc55e\uc73c\ub85c 5\uac1c\uc6d4\uac04 \uc9c4\ud589\ub420 \ud14c\uc2a4\ud2b8\uc640 \uc601\uad6d \uacbd\uc7c1\uc2dc\uc7a5\uccad(CMA)\uc758 \ud3c9\uac00 \uacb0\uacfc\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. CMA\uc758 \uc2b9\uc778\uc774 \uc5c6\uc774\ub294 \ucd94\uac00\uc801\uc778 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc73c\uba70, […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[577],"class_list":{"0":"post-20290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-ad-tech","7":"criteo-business-enterprise","8":"criteo-business-agency","9":"criteo-business-data-owner","10":"criteo-business-retail-media","11":"criteo-business-publisher","12":"criteo-topic-addressability","13":"criteo-topic-data-and-trends","14":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"\n\ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac \uacac\ud574 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"1,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38 \uc870\uc0ac \ubd84\uc11d\uc744 \ud1b5\ud574, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc885\ub8cc\uc5d0 \ub300\ube44\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac\uc758 \uc900\ube44 \ud604\ud669\uacfc \ub300\uccb4 \uc194\ub8e8\uc158, \uad11\uace0 \ud65c\uc6a9 \uc804\ub7b5\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694. \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc55e\uc73c\ub85c\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ub7b5 \uc218\ub9bd\uc5d0\ub3c4 \ucc38\uace0\ud574\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac \uacac\ud574 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"1,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38 \uc870\uc0ac \ubd84\uc11d\uc744 \ud1b5\ud574, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc885\ub8cc\uc5d0 \ub300\ube44\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac\uc758 \uc900\ube44 \ud604\ud669\uacfc \ub300\uccb4 \uc194\ub8e8\uc158, \uad11\uace0 \ud65c\uc6a9 \uc804\ub7b5\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694. \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc55e\uc73c\ub85c\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ub7b5 \uc218\ub9bd\uc5d0\ub3c4 \ucc38\uace0\ud574\ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-21T20:52:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T07:55:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/24-Defrag-Blog-Image-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Pyle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Pyle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Ann Pyle\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/49178af0291efb71d687c02971e5bdeb\"\n\t },\n\t \"headline\": \"\ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac \uacac\ud574\",\n\t \"datePublished\": \"2024-04-21T20:52:38+00:00\",\n\t \"dateModified\": \"2025-10-17T07:55:36+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/\"\n\t },\n\t \"wordCount\": 15,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/What-brands-retailers-have-to-say-charts-The-great-Defrag-KO-1.png\",\n\t \"articleSection\": [\n\t \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/What-brands-retailers-have-to-say-charts-The-great-Defrag-KO-1.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/What-brands-retailers-have-to-say-charts-The-great-Defrag-KO-1.png\",\n\t \"width\": 980,\n\t \"height\": 720\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac \uacac\ud574\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/49178af0291efb71d687c02971e5bdeb\",\n\t \"name\": \"Ann Pyle\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/cd2849f7480ac4719d2b2180556aba49\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/01\/Ann-Pyle-400x400-1-96x96.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/01\/Ann-Pyle-400x400-1-96x96.jpg\",\n\t \"caption\": \"Ann Pyle\"\n\t },\n\t \"description\": \"Ann revels in finding the simplest and clearest way to convey a thought. Her favorite word is 'moxie', which she tries to embody whenever possible. She's been developing content strategies and writing for the tech and B2B space for more than a decade. This, along with her SEO and advertising agency experience, give her a unique understanding of both the art and science of marketing. As a brand steward, storyteller, and big thinker, she specializes in creating content that makes a difference, and believes in the power of a well-crafted message. When not writing, she's raising three daughters with her husband or escaping to the woods to hike, camp, or bike.\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/in\/annpyle\"\n\t ],\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/annpyle\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac \uacac\ud574 | KR - Criteo","description":"1,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38 \uc870\uc0ac \ubd84\uc11d\uc744 \ud1b5\ud574, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc885\ub8cc\uc5d0 \ub300\ube44\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac\uc758 \uc900\ube44 \ud604\ud669\uacfc \ub300\uccb4 \uc194\ub8e8\uc158, \uad11\uace0 \ud65c\uc6a9 \uc804\ub7b5\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694. \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc55e\uc73c\ub85c\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ub7b5 \uc218\ub9bd\uc5d0\ub3c4 \ucc38\uace0\ud574\ubcf4\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/","og_locale":"ko_KR","og_type":"article","og_title":"\ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac \uacac\ud574 | KR - Criteo","og_description":"1,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38 \uc870\uc0ac \ubd84\uc11d\uc744 \ud1b5\ud574, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc885\ub8cc\uc5d0 \ub300\ube44\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac\uc758 \uc900\ube44 \ud604\ud669\uacfc \ub300\uccb4 \uc194\ub8e8\uc158, \uad11\uace0 \ud65c\uc6a9 \uc804\ub7b5\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694. \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc55e\uc73c\ub85c\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ub7b5 \uc218\ub9bd\uc5d0\ub3c4 \ucc38\uace0\ud574\ubcf4\uc138\uc694.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/","og_site_name":"KR - Criteo","article_published_time":"2024-04-21T20:52:38+00:00","article_modified_time":"2025-10-17T07:55:36+00:00","og_image":[{"width":1200,"height":650,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/24-Defrag-Blog-Image-2.jpg","type":"image\/jpeg"}],"author":"Ann Pyle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ann Pyle","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/"},"author":{"name":"Ann Pyle","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/49178af0291efb71d687c02971e5bdeb"},"headline":"\ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac \uacac\ud574","datePublished":"2024-04-21T20:52:38+00:00","dateModified":"2025-10-17T07:55:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/"},"wordCount":15,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/What-brands-retailers-have-to-say-charts-The-great-Defrag-KO-1.png","articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/What-brands-retailers-have-to-say-charts-The-great-Defrag-KO-1.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/04\/What-brands-retailers-have-to-say-charts-The-great-Defrag-KO-1.png","width":980,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\uc720\ud1b5\uc0ac\u00b7\ub9e4\uccb4\uc0ac \uacac\ud574"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/49178af0291efb71d687c02971e5bdeb","name":"Ann Pyle","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/cd2849f7480ac4719d2b2180556aba49","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/01\/Ann-Pyle-400x400-1-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/01\/Ann-Pyle-400x400-1-96x96.jpg","caption":"Ann Pyle"},"description":"Ann revels in finding the simplest and clearest way to convey a thought. Her favorite word is 'moxie', which she tries to embody whenever possible. She's been developing content strategies and writing for the tech and B2B space for more than a decade. This, along with her SEO and advertising agency experience, give her a unique understanding of both the art and science of marketing. As a brand steward, storyteller, and big thinker, she specializes in creating content that makes a difference, and believes in the power of a well-crafted message. When not writing, she's raising three daughters with her husband or escaping to the woods to hike, camp, or bike.","sameAs":["https:\/\/www.linkedin.com\/in\/annpyle"],"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/annpyle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/20290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=20290"}],"version-history":[{"count":25,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/20290\/revisions"}],"predecessor-version":[{"id":22085,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/20290\/revisions\/22085"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=20290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=20290"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=20290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}