{"id":20380,"date":"2024-07-03T13:36:06","date_gmt":"2024-07-03T13:36:06","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20380"},"modified":"2024-07-05T22:17:10","modified_gmt":"2024-07-05T22:17:10","slug":"privacy-sandbox-testing-results-show-shortfalls-to-meet-cma-requirements","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/privacy-sandbox-testing-results-show-shortfalls-to-meet-cma-requirements\/","title":{"rendered":"\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud14c\uc2a4\ud2b8 \uacb0\uacfc, CMA \uc694\uad6c \uc0ac\ud56d\uc5d0 \ubabb \ubbf8\uce5c \uac83\uc73c\ub85c \ub098\ud0c0\ub098"},"content":{"rendered":"<p>\ub9e4\uccb4\uc0ac\ub294 \uad11\uace0 \uc5c5\uacc4\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc758 \uc9c8\uacfc \uac74\uc804\ud55c \uad11\uace0 \uc218\uc775\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uc138 \uac00\uc9c0 \uc8fc\uc694 \ub3d9\uc778\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ol>\n<li>\uace0\ud488\uc9c8 \ucf58\ud150\uce20 \uc81c\uacf5<\/li>\n<li>\uad11\uace0\uc8fc\uac00 \uc6d0\ud558\ub294 \uc18c\ube44\uc790\uce35 \ub300\uc0c1 \uad11\uace0<\/li>\n<li>\uad11\uace0\uc8fc \ucea0\ud398\uc778 \uc131\uacfc\uac00 \uce21\uc815\uac00\ub2a5\ud55c \uc784\ud329\ud2b8<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc774 3\uac00\uc9c0 \uc694\uc18c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud574 \uad11\uace0 \ucea0\ud398\uc778\uacfc \ub9e4\uccb4\uc0ac \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \ub300\uaddc\ubaa8 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \ud14c\uc2a4\ud2b8 \uacb0\uacfc\uc640 \ub9e4\uccb4\uc0ac\uc758 \ud53c\ub4dc\ubc31\uc5d0 \ub530\ub974\uba74 \ud604\uc7ac \ubc84\uc804\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub294 \ub9e4\uccb4\uc0ac\uc758 \uc218\uc775 \uc190\uc2e4\uc744 \ucd5c\ub300 5%\ub85c \uc81c\ud55c\ud55c\ub2e4\ub294 <a href=\"https:\/\/blog.google\/products\/ads-commerce\/2021-01-privacy-sandbox\/\">\uad6c\uae00\uc758 \ubaa9\ud45c<\/a>\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\ub9ac\uc758 \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub294 \ud30c\ud2b8\ub108\ub4e4\uacfc \uc720\uc0ac\ud55c \uacb0\uacfc\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote>\n<p style=\"padding-left: 40px;\">&#8220;\ub7a9\ud2f0\ube0c(Raptive)\ub294 \uc6f9\uc5d0\uc11c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \ubcf4\ub2e4 \uac15\ud654\ud558\uace0 \ucfe0\ud0a4 \uc5c6\ub294 \uad11\uace0\ub97c \uac00\ub2a5\ucf00 \ud558\ub294 \uc194\ub8e8\uc158 \uac1c\ubc1c\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 API\ub97c \ud14c\uc2a4\ud2b8\ud558\uc600\uc73c\uba70, \ub450 \ud68c\uc0ac\uc758 \uc5f0\uad6c \uacb0\uacfc \ubaa8\ub450 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc544\uc9c1 \ucfe0\ud0a4\ub97c \ub300\uccb4\ud560 \uc218 \uc788\ub294 \ub300\uc548\uc774 \uc544\ub2c8\ub77c\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.\ud65c\ubc1c\ud55c \uc624\ud508 \uc6f9\uacfc \uae30\ub2a5\ud558\ub294 \uc2dc\uc7a5\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \uc81c\uc548\ud55c \uc2e4\uc6a9\uc131\uc744 \ub192\uc774\ub294 \uac1c\uc120\uc774 \ud544\uc694\ud55c \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4&#8221;<\/p>\n<p style=\"padding-left: 40px;\">&#8211; \ud3f4 \ubc30\ub2c8\uc2a4\ud130, \ub7a9\ud2f0\ube0c \ucd5c\uace0 \uc804\ub7b5 \ucc45\uc784\uc790 (Paul Bannister, Chief Strategy Officer, Raptive)<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\uc601\uad6d \uacbd\uc7c1 \uc2dc\uc7a5\uccad(Competition and Markets Authority, CMA)\uc774 \uc774 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \ub300\ud55c \uc870\uc0ac\ub97c \ucc29\uc218\ud55c \ud6c4, \uad6c\uae00\uc740 CMA\uc758 \ucd08\uae30 \uc6b0\ub824 \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \uac1c\ubc1c \ubc0f \uc774\ud589 \uae30\uc900\uc5d0 \uad00\ub828\ud574 \uc5ec\ub7ec <a href=\"https:\/\/www.gov.uk\/cma-cases\/investigation-into-googles-privacy-sandbox-browser-changes#decision-to-accept-binding-commitments\">\uc57d\uc18d<\/a>\uc744 \ud588\uc73c\uba70 \uc774\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uacb0\uacfc\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \ubc0f \ud574\ub2f9 \ub370\uc774\ud130 \ubcf4\ud638 \ubc95\ub960\uc5d0 \uba85\uc2dc\ub41c \ub370\uc774\ud130 \ubcf4\ud638 \uc6d0\uce59\uc744 \uc900\uc218\ud55c\ub2e4.<\/li>\n<li>\ub514\uc9c0\ud138 \uad11\uace0 \uacbd\uc7c1\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ucd5c\uc18c\ud654\ud558\uace0, \ud2b9\ud788 \uad6c\uae00\uacfc \ub2e4\ub978 \uc2dc\uc7a5 \ucc38\uc5ec\uc790 \uac04\uc758 \uacbd\uc7c1 \uc65c\uace1 \uc704\ud5d8\uc744 \ubc29\uc9c0\ud55c\ub2e4.<\/li>\n<li>\ub9e4\uccb4\uc0ac(\ud2b9\ud788 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ub9e4\uccb4\uc0ac\uc758 \ub2a5\ub825 \ud3ec\ud568)\uc640 \uad11\uace0\uc8fc(\ud2b9\ud788 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \uad11\uace0\ub97c \ud655\ubcf4\ud558\ub294 \uad11\uace0\uc8fc\uc758 \ub2a5\ub825 \ud3ec\ud568)\ub97c \uace0\ub824\ud55c\ub2e4.<\/li>\n<li>\uad11\uace0\uc758 \uad00\ub828\uc131\uc744 \ub192\uc774\uace0, \uad11\uace0\ub97c \uc704\ud574 \uac1c\uc778 \ub370\uc774\ud130\uac00 \uc0ac\uc6a9\ub418\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uba70, \uc0ac\uc6a9\uc790 \uc81c\uc5b4\ub97c \ud3ec\ud568\ud55c \uc804\ubc18\uc801\uc778 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uace0\ub824\ud55c\ub2e4.<\/li>\n<li>\uad6c\uae00\uc774 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \ub514\uc790\uc778, \uac1c\ubc1c \ubc0f \uc2e4\ud589\ud558\ub294 \ub370 \ub4dc\ub294 \uae30\uc220\uc801 \uac00\ub2a5\uc131, \ubcf5\uc7a1\uc131 \ubc0f \ube44\uc6a9\uc744 \uace0\ub824\ud55c\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ud14c\uc2a4\ud2b8 \uacb0\uacfc \ud604\uc7ac \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0\uc11c \uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0, \ub9e4\uccb4\uc0ac\ub294 \ud06c\ub86c\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc218\uc775\uc758 \ud3c9\uade0 60%\ub97c \uc783\uac8c \ub420 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ubcf8\ub798\uc758 \uc57d\uc18d\uc744 \ucda9\uc871\ud558\uc9c0 \ubabb\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc5d0 \ud06c\ub9ac\ud14c\uc624\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc57d\uc18d\uc744 \uc774\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uad6c\uae00\uacfc CMA\uc5d0 \uacf5\uac1c\uc801\uc73c\ub85c \uc218\uc815 \uc0ac\ud56d\uc744 \uc81c\uc548\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc591\uce21 \ubaa8\ub450 \uac74\uac15\ud55c \ub9e4\uccb4\uc0ac \uc0dd\ud0dc\uacc4\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\uac00 \uc81c\uc548\ud55c \uc218\uc815 \uc0ac\ud56d\uc744 \uac80\ud1a0\ud558\uace0 \uad6c\ud604\ud560 \uac83\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud14c\uc2a4\ud2b8 \ubc29\ubc95\ub860<\/strong><\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-test-googles-privacy-sandbox\/\">\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uc2dc\uc7a5 \ud14c\uc2a4\ud2b8<\/a>\ub294 3\uc6d4 18\uc77c\ubd80\ud130 5\uc6d4 12\uc77c\uae4c\uc9c0 8\uc8fc \uc5f0\uc18d\uc73c\ub85c \uc9c4\ud589\ub418\uc5c8\uc73c\uba70, \uc774\ub294 \uc800\ud76c\uac00 CMA\uc5d0\uac8c \uc81c\ucd9c\ud55c \ucd5c\uc885 \ubcf4\uace0\uc11c\uc758 \uae30\ubc18\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \ud14c\uc2a4\ud2b8\uc5d0 \uc55e\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0 \uc778\ud504\ub77c \uc804\uccb4\ub97c \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0\uc11c \uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \uc870\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5c4\uaca9\ud55c \uaddc\uc815\uc744 \uac16\ucd98 \ud06c\ub9ac\ud14c\uc624\uc758 \uc2dc\uc7a5 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ud604\uc7ac \uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\uace0, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ub3c4\uc785\ub420 \uacbd\uc6b0 \ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc218\uc775\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 18,000 \uba85\uc758 \uad11\uace0\uc8fc\uc640 1,200\uc5ec \uac1c\uc758 \ub9e4\uccb4\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \uc8fc\uac04 1\uc5b5 \ud68c \uc774\uc0c1\uc758 \uad11\uace0 \ub178\ucd9c\uc774\ub77c\ub294 \uc804\ub840 \uc5c6\ub294 \uaddc\ubaa8\ub85c \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud14c\uc2a4\ud2b8\ub97c \uc704\ud574 \uc138 \uac00\uc9c0 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc744 \uc815\uc758\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ucc98\ub9ac \uadf8\ub8f9<\/strong><strong>: <\/strong>\uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc81c\uac70\ub418\uc5c8\uc73c\uba70, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ucee8\ud0dd\uce04\uc5bc \ud0c0\uac9f\ud305 \ubc0f \ub9e4\uccb4\uc0ac\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130(\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uacbd\uc6b0)\uc640 \ud568\uaed8 \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub300\uc870 \uadf8\ub8f9<\/strong><strong> 1: <\/strong>\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub300\uc870 \uadf8\ub8f9<\/strong><strong> 2: <\/strong>\uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\uc640 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \ubaa8\ub450 \ube44\ud65c\uc131\ud654\ud558\uace0 \ucee8\ud0dd\uce04\uc5bc \ud0c0\uac9f\ud305\uacfc \ub9e4\uccb4\uc0ac\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\ub9cc \ud65c\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc218\uc775\uc740 \uad11\uace0 \uc131\uacfc\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uc758\uc874\ud569\ub2c8\ub2e4. \ucea0\ud398\uc778 \uc2e4\uc801\uc5d0 \ub530\ub77c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc \uc9c0\ucd9c\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc870\uc815\ud588\uace0, \ub9e4\uccb4\uc0ac\uc758 \uc218\uc775\uc5d0 \ub300\ud55c \ud558\uc704 \uc601\ud5a5\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc5f0\uad6c \uacb0\uacfc<\/strong><\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc2dc\uc7a5 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 4\uac00\uc9c0 \uc8fc\uc694 \uacb0\uacfc\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uac01 \uc870\uc0ac \uacb0\uacfc\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ub9e4\uccb4\uc0ac\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud55c \uc804\ubc18\uc801\uc778 \uacb0\ub860\uacfc \uadf8 \uc601\ud5a5\uc744 \uc774\ud574\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uccab \ubc88\uc9f8\ub85c, \uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\uac00 \ub2f9\uc7a5 \uc9c0\uc6d0 \uc911\ub2e8\ub418\uace0 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ud604\uc7ac \uc0c1\ud0dc\ub85c \uc801\uc6a9\ub420 \uacbd\uc6b0, \uc774\ub97c \uc644\uc804\ud788 \ud1b5\ud569\ud55c \ub9e4\uccb4\uc0ac\uc758 \uc218\uc775\uc740 \ud3c9\uade0 60% \uac10\uc18c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc804\uccb4\uc801\uc73c\ub85c \ub9e4\uccb4\uc0ac\uc758 \ub3c4\uc785\ub960\uc740 55% \ubbf8\ub9cc\uc5d0 \uba38\ubb3c\ub7ec \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub450 \ubc88\uc9f8\ub85c, \ud604\uc7ac \ubc84\uc804\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub294 \uad6c\uae00\uc758 \uad11\uace0 \uc0ac\uc5c5\uc5d0\ub3c4 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8 \uacb0\uacfc\uc5d0 \ub530\ub974\uba74 Google Ad Manager, GAM\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 23%\uc5d0\uc11c 83%\ub85c \uc57d 360% \uc99d\uac00\ud558\uc5ec \ucc98\ub9ac \uadf8\ub8f9 \uc9c0\ucd9c\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0 \uc218\uc775\uc744 \uc704\ud574 \ub9e4\uccb4\uc0ac\uc758 \uad6c\uae00\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\uac00 \ud06c\uac8c \uc99d\uac00\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc138 \ubc88\uc9f8\ub85c, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ud2b8\ub798\ud53d\uc5d0\uc11c \ub9e4\uccb4\uc0ac \uad11\uace0 \ub80c\ub354\ub9c1 \ub300\uae30\uc2dc\uac04\uc758 \uc911\uc559\uac12\uc774 100% \uc774\uc0c1 \uc99d\uac00\ud55c \uac83\uc73c\ub85c \uad00\ucc30\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae34 \ub85c\ub529\uc73c\ub85c \uc778\ud574 \uc18c\ube44\uc790 \uacbd\ud5d8\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70 \uac00\uc2dc\uc131, \ud074\ub9ad\ub960 \ubc0f \uad11\uace0 \uc2ac\ub86f\ub2f9 \uac00\uaca9 \uc800\ud558\ub85c \uc778\ud574 \ub9e4\uccb4\uc0ac \uc218\uc775\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud06c\ub9ac\ud14c\uc624\ub294 \uae30\uc5c5\ub9c8\ub2e4 \ud14c\uc2a4\ud2b8 \ubc29\ubc95\uc774 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0 \uc5c5\uacc4 \ucc38\uc5ec\uc790\ub4e4\ub9c8\ub2e4 \uacb0\uacfc\uac00 \uc0c1\uc774\ud560 \uc218 \uc788\uc74c\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ud14c\uc2a4\ud2b8 \uacb0\uacfc\uc5d0 \uc65c\uace1\uc774 \ubc1c\uc0dd\ud558\uc5ec \uc774\ub97c \uc644\ud654\ud558\uc9c0 \uc54a\uc744 \uacbd\uc6b0, \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc758 \uc131\uacfc\uac00 \ub354 \uc720\ub9ac\ud558\uac8c \ub098\ud0c0\ub0a0 \uc218 \uc788\ub294 \ub124 \uac00\uc9c0 \uc7a0\uc7ac\uc801 \ud3b8\ud5a5\uc131\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uc131\uacf5\uc744 \uc704\ud55c \ub2f9\uc0ac\uc758 \uad8c\uc7a5 \uc0ac\ud56d <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\uc6b0\ub9ac\ub294 \uad6c\uae00\uc758 \uc624\ub79c \ud30c\ud2b8\ub108\ub85c\uc11c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc99d\uac70 \uae30\ubc18\uc758 \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc0c1\ub2f9\ud55c \uc2dc\uac04\uacfc \uc790\uc6d0\uc744 \ud22c\uc785\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uad6c\uae00\uc740 \u25b2\uc11c\ubc84 \uce21 \uad6c\uc131\uc694\uc18c(KV \uc11c\ubc84) \ucd94\uac00 \u25b2\ud1b5\ud654 \uad00\ub9ac \u25b2\ub124\uc774\ud2f0\ube0c \ud1b5\ud569 \u25b2\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub9ac\ud3ec\ud305API(Attribution Reporting API)\ub97c \ub300\uaddc\ubaa8\ub85c \ud14c\uc2a4\ud2b8\ud558\uae30 \uc704\ud55c \uc5c5\ub370\uc774\ud2b8\ub41c \uad8c\ud55c \uc815\ucc45 \u25b2\ube44\uc988\ub2c8\uc2a4 \uac00\uce58\uc5d0 \ub530\ub77c \uac00\uc911\uce58 \ud1a0\ud53d \uc801\uc751 \ub4f1 \uc5ec\ub7ec \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uad6c\ud604\ud588\uc73c\uba70, \uadf8 \uacb0\uacfc \uad6c\uae00\uc740 \ucc98\uc74c\uc5d0 \uc81c\uc548\ud588\ub358 <a href=\"https:\/\/privacysandbox.com\/proposals\/floc\/\">FLoC<\/a>\ub300\uc2e0 \ud1a0\ud53d API(Topics API)\ub97c \ucd9c\uc2dc\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uac00\uc7a5 \ucd5c\uadfc\uc5d0\ub294 \uad6c\uae00\uacfc CMA\uc5d0 \ud544\uc218\uc801\uc778 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uae30\ub2a5\uc744 \uc81c\uc548\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc81c\uc548\uc740 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ucd9c\uc2dc \ud6c4 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\ub294 \uc2dc\uc7a5\uc774 \ud615\uc131\ub420 \uc218 \uc788\ub3c4\ub85d \ud558\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4. \uad6c\uae00\uc740 \uc800\ud76c\uac00 \uc81c\uc2dc\ud55c \uc544\ub798\uc758 \uc81c\uc548\uc744 \ucc44\ud0dd\ud568\uc73c\ub85c\uc368 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc758 \uc131\ub2a5\uc744 \uac1c\uc120\ud558\uace0 \ub9e4\uccb4\uc0ac \uad11\uace0 \uc218\uc775\uc5d0 \ub300\ud55c \ud53c\ud574\ub97c \uc904\uc77c \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uc131\ub2a5 \uad00\ub828<\/strong>: \uc774\ub294 \uba38\uc2e0 \ub7ec\ub2dd \uc131\ub2a5\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc624\ud508 \uc6f9\uc5d0\uc11c\uc758 \uc9c0\ucd9c\uc744 \ub298\ub9ac\uace0 \ub9e4\uccb4\uc0ac\uc758 CPM \uac1c\uc120\uc744 \ubaa9\uc801\uc73c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>Protected Audience API (PA API) \ub9ac\ud3ec\ud305\uc5d0\uc11c 12\ube44\ud2b8 \ub370\uc774\ud130 \uc81c\ud55c\uc744 \ud655\ub300<\/li>\n<li>\ubcf4\ub2e4 \uc138\ubd84\ud654\ub41c \uc785\ucc30 \ub370\uc774\ud130 \ubcf4\uace0\ub97c \uc81c\uacf5<\/li>\n<li>PA API\uc5d0 \uae00\ub85c\ubc8c \ud074\ub9ad \ubc0f \ub514\uc2a4\ud50c\ub808\uc774 \uce74\uc6b4\ud130\ub97c \ucd94\uac00<\/li>\n<li>\ub354 \ub098\uc740 \ubaa8\ub378\uacfc \uc131\ub2a5\uac1c\uc120\uc744 \uc704\ud574 \uc785\ucc30\uac00 \uacc4\uc0b0\uc758 \uc77c\ubd80\ub97c \ub514\ubc14\uc774\uc2a4 \ub0b4 \ub300\uc2e0 \uc11c\ubc84 \uce21\uc73c\ub85c \uc774\uc804<\/li>\n<li>\uc785\ucc30 \uc804\ub7b5\uc744 \ube44\uad50\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4 \uacb0\uacfc\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\uc790 \uc911\uc2ec\uc758 AB \ud14c\uc2a4\ud2b8\ub97c \uc81c\uacf5<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\uc7a0\uc7ac\uace0\uac1d \uc790\uaca9<\/strong><strong>:<\/strong> \ubcf4\ub2e4 \uc801\uaca9\ud558\uace0 \ub354 \uac00\uce58\uc788\ub294 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud568\uc774\uba70 \uc774\ub294 \ub9e4\uccb4\uc0ac\uc758 \uc218\uc775 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub354 \uae34 \uc138\uc77c\uc988 \uc8fc\uae30\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uad00\uc2ec \uadf8\ub8f9 \uae30\uac04\uc744 \ucd5c\uc18c 90\uc77c\ub85c \uc5f0\uc7a5<\/li>\n<li>\uacbd\uc7c1\ub960\uacfc CPM\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc785\ucc30 \uc2dc \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub300\ud574 \uad00\uc2ec\uc788\ub294 \uadf8\ub8f9\uc744 \uacb0\ud569<\/li>\n<li>PA API\uc5d0\uc11c \uc81c\uc678 \ud0c0\uac9f\ud305 \uc9c0\uc6d0<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\ud575\uc2ec \uae30\ub2a5<\/strong>: \ud22c\uba85\uc131\uc744 \ubcf4\uc7a5\ud558\uace0, \ubd80\uc815 \ud589\uc704\ub97c \ubc29\uc9c0\ud558\uba70, \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uacfc \uacbd\uc7c1\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubaa8\ubc14\uc77c\uc5d0\uc11c \uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4 \uc0ac\uc6a9 \uc9c0\uc6d0 \uc911\ub2e8\uc744 \uc548\ub4dc\ub85c\uc774\ub4dc\uc6a9 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ub3c4\uc785\uacfc \uc5f0\uacc4\ud558\uc5ec \uc6f9\uacfc \uc571 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc9c0\uc18d\uc801\uc778 \uad11\uace0 \uc9c0\uc6d0\uc744 \uc81c\uacf5<\/li>\n<li>\ub514\ubc84\uae45 \ubc0f \ubaa8\ub2c8\ud130\ub9c1\uc744 \uc704\ud55c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uc0d8\ud50c\uc744 \uc81c\uacf5<\/li>\n<li>DSP \uc778\ud504\ub77c \ube44\uc6a9\uc744 \uad00\ub9ac\ud558\uace0 \uc2dc\uc7a5 \uc9d1\uc911\uc744 \ubc29\uc9c0\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \ud2b8\ub798\ud53d \uc250\uc774\ud551\uc744 \uc9c0\uc6d0<\/li>\n<li>PA API \uc785\ucc30\uc758 \uacf5\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uc5ec \ub300\uaddc\ubaa8 \uc785\ucc30 \uc870\uc791 \ubc0f \uc0ac\uae30\ub97c \ubc29\uc9c0<\/li>\n<li>\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 API\uc758 \uc0ac\uc6a9\uc790 \uc635\ud2b8\uc544\uc6c3(opt-out) \ube44\uc728\uc5d0 \ub300\ud574 \ud22c\uba85\ud558\uac8c \uc81c\uacf5<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\uac70\ubc84\ub10c\uc2a4<\/strong><strong>:<\/strong> \uc758\uc0ac \uacb0\uc815, \ucc45\uc784\uac10, \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ub9e4\uccb4\uc0ac\uc758 \uc131\uacfc\ub97c \uac1c\uc120\uc2dc\ud0a4\uae30 \uc704\ud568\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub9e4\uccb4\uc0ac\uc5d0\uac8c \ud53c\ud574\ub97c \uc8fc\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \ub300\uaddc\ubaa8 \uc2dc\uc7a5 \ucc38\uc5ec\uc5d0 \ub530\ub978 \ud6a8\uacfc\ub97c \ud14c\uc2a4\ud2b8\ud558\uae30 \uc704\ud574 \uc21c\ucc28\uc801\uc778 \ucd9c\uc2dc \uc77c\uc815\uc744 \uacc4\ud68d<\/li>\n<li>\ubcc0\uacbd \ubc94\uc704\uc5d0 \ub530\ub77c \uc0c8\ub85c\uc6b4 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 API \uae30\ub2a5\uc744 \uac1c\ubc1c\ud558\uace0 \ud30c\ud2b8\ub108\uc5d0\uac8c \ud14c\uc2a4\ud2b8 \uae30\uac04\uc744 \ucd5c\uc18c 1\ubd84\uae30 \uc774\uc0c1 \ud5c8\uc6a9<\/li>\n<li>\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \uac01\uac01 10%, 50%, 100%\uae4c\uc9c0 \ub2e8\uacc4\uc801\uc73c\ub85c \ube44\ud65c\uc131\ud654\ud558\ub294 3\ub2e8\uacc4 \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uc5ec \uae0d\uc815\uc801\uc778 \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub97c \ub3c4\ucd9c<\/li>\n<li>\uc790\uc138\ud55c \ub85c\ub4dc\ub9f5\uc744 \uc81c\uacf5<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>CMA\uc5d0 \ub300\ud55c \uc694\uccad <\/strong><\/h2>\n<p>\uc800\ud76c\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc544\uc9c1 \uc644\uc804\ud788 \uc2dc\ud589\ub420 \uc900\ube44\uac00 \ub418\uc9c0 \uc54a\uc558\ub2e4\uace0 \ud310\ub2e8\ud558\uc5ec \ucfe0\ud0a4 \uc0ac\uc6a9 \uc911\ub2e8\uc744 2025\ub144\uae4c\uc9c0 \uc5f0\uae30\ud558\uae30\ub85c \ud55c \uad6c\uae00\uacfc CMA\uc758 \uacb0\uc815\uc744 \uc9c0\uc9c0\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad6c\uae00\uc774 \uc55e\uc11c \uc81c\uc548\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uc5d0 \ub530\ub77c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud55c \ucd94\uac00 \uc870\uce58\ub97c \ucde8\ud558\uc9c0 \uc54a\uc73c\uba74 \ub9e4\uccb4\uc0ac\ub294 \uc218\uc775\ub960 \uc800\ud558, \uc218\uc775 \uac10\uc18c, \uc131\uacfc \uce21\uc815 \ubd88\uac00 \ub4f1\uc758 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc800\ud76c\ub294 \uad6c\uae00\uc774 CMA, \ub9e4\uccb4\uc0ac \ubc0f \uad11\uace0 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \ub300\ud55c \uc57d\uc18d\uc744 \uc9c0\ud0ac \uac83\uc73c\ub85c \ubbff\uc2b5\ub2c8\ub2e4. CMA\uac00 \ubd84\uc11d \ubc0f \uc2ec\uc758\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uad6c\uae00\uc774 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ud544\uc694\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uad8c\uc7a5 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uace0\ub824\ud574 \uc8fc\uc2e4 \uac83\uc744 \uc694\uccad\ud569\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \uad6c\uae00\uacfc CMA\ub294Google Ad Manager \uc678\uc5d0\ub3c4 \ubaa8\ub4e0 SSP\uac00 \uac1c\ubcc4\uc801\uc73c\ub85c \ub9e4\uccb4\uc0ac\ub97c \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \ub4f1\ub85d\ud574\uc57c \ud558\ub294 \uac83\ucc98\ub7fc \ub9e4\uccb4\uc0ac\ub97c \uc704\ud55c \uae30\uc220\uc801 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uc124\uc815\uc774 \uc5ec\uc804\ud788 \ubcf5\uc7a1\ud558\uace0 \uc5b4\ub835\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uc5ec \uc8fc\uc2dc\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc591\ud55c \uc2e4\ubb34 \ub2e8\uccb4 \ubc0f 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