{"id":20494,"date":"2024-08-15T16:03:22","date_gmt":"2024-08-15T16:03:22","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20494"},"modified":"2024-11-27T01:23:53","modified_gmt":"2024-11-27T01:23:53","slug":"health-and-beauty-consumer-and-sales-trends-key-insights","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/health-and-beauty-consumer-and-sales-trends-key-insights\/","title":{"rendered":"\ubdf0\ud2f0 & \ud5ec\uc2a4 \uad6c\ub9e4 \ud2b8\ub80c\ub4dc: 2024\ub144 \ud558\ubc18\uae30 \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8"},"content":{"rendered":"

2024\ub144\uc740 \ubdf0\ud2f0\uc5c5\uacc4\uc5d0\uac8c \uae30\ub300\ud560\ub9cc\ud55c \ud55c \ud574\uac00 \ub420\uae4c\uc694? \uadf8\ub7f4 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uadfc \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc62c \ud55c\ud574 \ubdf0\ud2f0 & \ud5ec\uc2a4 \ubd80\ubb38 \uace0\uac1d\ub4e4\uc758 \uad6c\ub9e4\uac00 \ud06c\uac8c \ub298\uc5c8\uc2b5\ub2c8\ub2e4. \uc5b4\ub514\uc11c \uad6c\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc84c\uc744\uae4c\uc694? \uc628\ub77c\uc778? \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5? \uc544\ub2c8\uba74 \ub458 \ub2e4 \uc77c\uae4c\uc694? \uad6c\ub9e4\ub97c \ud558\uae30 \uc804\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \ub458\ub7ec\ubcf4\uc558\uc744\uae4c\uc694? \uad6c\ub9e4\uae4c\uc9c0 \uc5bc\ub9c8\ub098 \uc2dc\uac04\uc774 \uac78\ub838\uc744\uae4c\uc694? \uc804 \uc138\uacc4 \uace0\uac1d 14,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\uc640 \uc804 \uc138\uacc4 \uc218\ubc31 \uac1c \ube0c\ub79c\ub4dc\uc640 \uc720\ud1b5\uc0ac \uc218\ucc9c \uacf3\uc758 \ud310\ub9e4 \ubc0f \ud2b8\ub798\ud53d \uc218\uce58\uac00 \uacb0\ud569\ub41c \ucd5c\uc2e0 \ubdf0\ud2f0 & \ud5ec\uc2a4 \uc5c5\uacc4 \ud604\ud669 \ub9ac\ud3ec\ud2b8<\/a>\uc5d0\uc11c \uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uacfc \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc131\uc218\uae30 \uad6c\ub9e4 \uc2dc\uc98c\uc744 \uc55e\ub450\uace0 \ubdf0\ud2f0 & \ud5ec\uc2a4 \ube0c\ub79c\ub4dc\uc640 \uc720\ud1b5\uc0ac \uc5c5\uacc4\ub294 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc5ec\ub7ec\ubd84\uc758 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ub354\uc6b1 \ud655\ubcf4\ud558\uc2e4 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ub9ac\ud3ec\ud2b8\uc5d0 \ub2f4\uae34 \uc8fc\uc694 \ub0b4\uc6a9\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n

1\ubd84\uae30\uc5d0\ub294 \uc804 \uc138\uacc4\uac00 \ud654\uc0ac\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n

2024\ub144 1\ubd84\uae30\uc5d0\ub294 \uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc758 \ubdf0\ud2f0 & \ud5ec\uc2a4 \uc0c1\ud488 \uad6c\ub9e4\uac00 \ud06c\uac8c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ubdf0\ud2f0 \uc0c1\ud488\uc758 \uc628\ub77c\uc778 \ud310\ub9e4\ub294 1\ubd84\uae30\uc5d0 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 11% \uc99d\uac00\ud588\uc73c\uba70, \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uc628\ub77c\uc778 \ubdf0\ud2f0 \uc0c1\ud488\uc758 \ud2b8\ub798\ud53d\uacfc \ud310\ub9e4\ub294 \uc804\uccb4 \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c \uc218\uce58\ub97c \ud06c\uac8c \uc55e\uc9c8\ub800\uc2b5\ub2c8\ub2e4.<\/p>\n

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\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 – \uc628\ub77c\uc778 \ud2b8\ub798\ud53d(\uc0c1\ud488 \uc124\uba85 \ud398\uc774\uc9c0) \ubc0f \uc628\ub77c\uc778 \uac70\ub798, \ubaa8\ub4e0 \uc0ac\uc774\ud2b8 \uc720\ud615 \ud1b5\ud569. 2024\ub144 3\uc6d4 31\uc77c \uae30\uc900 \ub370\uc774\ud130<\/figcaption><\/figure>\n

\uc544\ub984\ub2e4\uc6c0\uc5d0\ub294 \uacbd\uacc4\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n

\uc774\ub7ec\ud55c \uc0ac\uc2e4\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ubd84\uba85\ud788 \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ubdf0\ud2f0 \uc0c1\ud488 \uad6c\ub9e4\uc790\ub294 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ubaa8\ub450\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \uc634\ub2c8\ucc44\ub110 \uace0\uac1d\uc778 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud654\uc7a5\ud488\uacfc \ud5a5\uc218 \uad6c\ub9e4\uc640 \uad00\ub828\ub41c \uc9c8\ubb38\uc5d0\uc11c, \ubdf0\ud2f0 \uc0c1\ud488\uc5d0 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc9c0\ucd9c\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub300\ub2f5\ud55c \uc751\ub2f5\uc790\uc758 \uc57d 3\ubd84\uc758 1\uc740 \ucd5c\uadfc \uad6c\ub9e4\uac00 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ubaa8\ub450\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc84c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ubdf0\ud2f0 \uc0c1\ud488\uc5d0 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \ud560 \uacc4\ud68d\uc774 \uc5c6\ub2e4\ub294 \uc751\ub2f5\uc790 \uc911 17%\ub9cc\uc774 \uac19\uc740 \ub300\ub2f5\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

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\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38\uc870\uc0ac, 2024\ub144 1\ubd84\uae30(N=2780). \uc804 \uc138\uacc4.<\/figcaption><\/figure>\n

\ub354 \ub9ce\uc740 \uc720\ud1b5\uc0ac\ub97c \ubc29\ubb38\ud560\uc218\ub85d \ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \ube44\uad50\ubd84\uc11d \ud569\ub2c8\ub2e4.<\/strong><\/h2>\n

\ub9ce\uc740 \uc720\ud1b5\uc0ac\uc640 \ube0c\ub79c\ub4dc\ub97c \uc544\uc6b0\ub974\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \ud1b5\ud574, \uc18c\ube44\uc790\uac00 \ub354 \ub9ce\uc740 \uc720\ud1b5\uc0ac\ub97c \ubc29\ubb38\ud560\uc218\ub85d \ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \ub458\ub7ec\ubcf8\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud589\ub3d9\uc740 \uace0\uac1d\uc774 \ud558\ub098\uc758 \uc720\ud1b5\uc0ac\ub098 \ube0c\ub79c\ub4dc\ub97c \uace0\uc218\ud558\uc9c0 \uc54a\uace0 \ucd5c\uace0\uc758 \ub51c\uacfc \uc0c1\ud488\uc744 \ucc3e\uae30\uc704\ud574 \ub2e4\uc591\ud55c \uc635\uc158\uc744 \ud0d0\uc0c9\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0\uac8c \uc774\ub294 \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0 \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\ub824\uba74 \ub2e4\uc591\ud55c \uc720\ud1b5 \ud50c\ub7ab\ud3fc\uc5d0 \uc874\uc7ac\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud574\uc90d\ub2c8\ub2e4.<\/p>\n

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\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4, 2024\ub144 4\uc6d4 9~15\uc77c\uc5d0 \ud310\ub9e4\ub41c \uac74\uac15 \ubc0f \ubdf0\ud2f0 \uc0c1\ud488; 1\uac1c\uc6d4 \ub3d9\uc548\uc758 \ud0d0\uc0c9 \ud589\ub3d9\uc774 \uace0\ub824\ub428. \uc218\ubc31 \uacf3\uc758 \uc720\ud1b5\uc0ac\uc640 \ube0c\ub79c\ub4dc \uad00\ucc30 \uacb0\uacfc. \ub3d9\uc77c\ud55c \uace0\uac1d \uae30\uc900 \ud574\ub2f9 \uc6d4\uc5d0 \uc720\uc0ac\ud55c \uac74\uac15&\ubdf0\ud2f0 \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf8 \ubaa8\ub4e0 \uc720\ud1b5\uc0ac\uc640 \uad6c\ub9e4\ud55c \uc720\ud1b5\uc0ac\uc5d0\uc11c \ubcf8 \ube0c\ub79c\ub4dc \uc218 \ud30c\uc545.<\/figcaption><\/figure>\n

\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ucd94\uac00 \ub9e4\ucd9c\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n

\ubd84\uc11d \uacb0\uacfc\ub97c \ubcf4\uba74 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \ucea0\ud398\uc778\uc774 \uc0c1\ub2f9\ud788 \ud6a8\uacfc\uac00 \uc788\uc74c\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub41c \uc0c1\ud488\uc758 \uc218\uc775 \uc810\uc720\uc728\uc740 \ud3c9\uade0 30%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc99d\uac00\uce58\ub294 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uace0 \uc0c1\ud488\uc758 \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\ud558\ub294 \ub370 \ud0c0\uac9f\ud654\ub41c \uad11\uace0\uac00 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \ucea0\ud398\uc778\uc740 \uc2dc\uc7a5 \uc785\uc9c0\uc640 \uc218\uc775\uc744 \ud06c\uac8c \ud5a5\uc0c1\ud574\uc8fc\ub294 \uac83\uc73c\ub85c \ubcf4\uc774\uba70, \uad11\uace0 \uc608\uc0b0\uc744 \uadf9\ub300\ud654\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \uace0\ub824\ud560\ub9cc\ud55c \uc804\ub7b5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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\uae30\uac04: 2024\ub144 1\uc6d4 1\uc77c~3\uc6d4 31\uc77c. \ube44\uad50 \uae30\uac04(OFF): 2023\ub144 10\uc6d4 1\uc77c~12\uc6d4 31\uc77c. \ube44\uad50 \uae30\uac04 \ub3d9\uc548\uc758 \ud3c9\uade0\uc744 1.00\uc73c\ub85c \uc778\ub371\uc2a4\ud654\ud55c \uc218\uce58\uc784. \ubbf8\uad6d \uc720\ud1b5\uc0ac \uae30\uc900.<\/figcaption><\/figure>\n

\ubdf0\ud2f0 & \ud5ec\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc2dc\uc0ac\uc810<\/strong><\/h2>\n

\ubdf0\ud2f0 \uc0c1\ud488 \uc18c\ube44\uc790\ub294 \ub208\uc5d0 \ub744\uace0 \uc2f6\uc744 \ub54c \uacfc\uac10\ud788 \ub808\ub4dc\ub9bd\uc744 \uc5f0\ucd9c\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ubdf0\ud2f0 \ub9c8\ucf00\ud130 \uc5ed\uc2dc \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \uacfc\uac10\ud55c \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud574 \ucc28\ubcc4\ud654\ub97c \uacc4\ud68d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\uac00 \uc788\ub294 \uacf3\uc73c\ub85c \uac00\uc57c\ud569\ub2c8\ub2e4.\u00a0<\/strong>\ubdf0\ud2f0 \uc0c1\ud488 \uc18c\ube44\uc790\ub294 \uc5ec\ub7ec \uc720\ud1b5\uc0ac\ub97c \ub458\ub7ec\ubcf4\ub294 \uacbd\uc6b0 \ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc5ec\ub7ec \uc720\ud1b5\uc0ac\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uc18c\ube44\uc790\uac00 \uc788\ub294 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud6c4\uad11 \ud6a8\uacfc\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0<\/strong>\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \ucea0\ud398\uc778\uc740 \uad11\uace0\ud558\ub294 \uc0c1\ud488\ubfd0\ub9cc \uc544\ub2c8\ub77c \ubaa8\ub4e0 \uc0c1\ud488\uc758 \uc218\uc775\uc744 \ud3c9\uade0 22% \ub192\uc5ec\uc8fc\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc5d0\uc11c \ub354\uc6b1 \ub2e4\uc591\ud55c \uc0c1\ud488 \ub77c\uc778\uc744 \ud64d\ubcf4\ud558\uc5ec \uc774\ub7ec\ud55c \u2018\ud6c4\uad11\u2019 \ud6a8\uacfc\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uac00\uc7a5 \uba3c\uc800 \uba38\ub9bf\uc18d\uc5d0 \ub5a0\uc624\ub974\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. <\/strong>\uace0\uac1d\uc740 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc5ec\ub7ec \ube0c\ub79c\ub4dc\ub97c \uace0\ub824\ud558\ubbc0\ub85c, \ud2b9\ud788 \uc0c1\ud488 \uc138\ubd80 \uc815\ubcf4 \ud398\uc774\uc9c0\uc5d0 \ub2e4\uc591\ud55c \uad11\uace0\ub97c \ubc30\uce58\ud574 \uad6c\ub9e4 \uc2dc\uc810\uc5d0 \uac00\uae4c\uc640 \uc9c4 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \ubc14\ub85c \ub5a0\uc62c\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\uc640 \uc778\uc0ac\uc774\ud2b8\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 \u00a0\ubdf0\ud2f0 & \ud5ec\uc2a4 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a>\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

2024\ub144\uc740 \ubdf0\ud2f0\uc5c5\uacc4\uc5d0\uac8c \uae30\ub300\ud560\ub9cc\ud55c \ud55c \ud574\uac00 \ub420\uae4c\uc694? \uadf8\ub7f4 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uadfc \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc62c \ud55c\ud574 \ubdf0\ud2f0 & \ud5ec\uc2a4 \ubd80\ubb38 \uace0\uac1d\ub4e4\uc758 \uad6c\ub9e4\uac00 \ud06c\uac8c \ub298\uc5c8\uc2b5\ub2c8\ub2e4. \uc5b4\ub514\uc11c \uad6c\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc84c\uc744\uae4c\uc694? \uc628\ub77c\uc778? \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5? \uc544\ub2c8\uba74 \ub458 \ub2e4 \uc77c\uae4c\uc694? \uad6c\ub9e4\ub97c \ud558\uae30 \uc804\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \ub458\ub7ec\ubcf4\uc558\uc744\uae4c\uc694? \uad6c\ub9e4\uae4c\uc9c0 \uc5bc\ub9c8\ub098 \uc2dc\uac04\uc774 \uac78\ub838\uc744\uae4c\uc694? \uc804 \uc138\uacc4 \uace0\uac1d 14,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\uc640 \uc804 \uc138\uacc4 \uc218\ubc31 […]<\/p>\n","protected":false},"author":14,"featured_media":20503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[577],"class_list":{"0":"post-20494","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-industry-beauty-wellness"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\ubdf0\ud2f0 & \ud5ec\uc2a4 \uad6c\ub9e4 \ud2b8\ub80c\ub4dc: 2024\ub144 \ud558\ubc18\uae30 \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8 | KR - 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