{"id":20509,"date":"2024-08-14T19:53:35","date_gmt":"2024-08-14T19:53:35","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20509"},"modified":"2025-10-15T09:37:41","modified_gmt":"2025-10-15T09:37:41","slug":"what-is-in-store-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/what-is-in-store-advertising\/","title":{"rendered":"\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub780? \uc720\ud1b5\uc0ac, \ube0c\ub79c\ub4dc \ubc0f \ub300\ud589\uc0ac\ub97c \uc704\ud55c \uac00\uc774\ub4dc"},"content":{"rendered":"<p>\ub514\uc9c0\ud138\uc774 \uc911\uc2ec\uc778 \uc2dc\ub300\uc5d0 \uc6b0\ub9ac\ub294 \ud754\ud788 \uc628\ub77c\uc778 \uace0\uac1d\uc774 \ub9ac\ud14c\uc77c \ud658\uacbd\uc744 \uc9c0\ubc30\ud55c\ub2e4\uace0 \uc0dd\uac01\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc <a href=\"https:\/\/www.statista.com\/statistics\/829220\/share-of-retail-sales-by-channel-us\/\">\ubbf8\uad6d \ub0b4 \ub9ac\ud14c\uc77c \uac70\ub798\uc758 \uc57d 83%\ub294 \uc5ec\uc804\ud788 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5<\/a>\uc5d0\uc11c \uc774\ub904\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uace0\uc790 \ud558\ub294 \uc720\ud1b5\uc0ac, \ube0c\ub79c\ub4dc, \ub300\ud589\uc0ac\uc5d0\uac8c \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub294 \uc5ec\uc804\ud788 \uac15\ub825\ud55c \ucc44\ub110\uc785\ub2c8\ub2e4. \uc2e4\uc81c \uc131\uacfc\ub97c \ub0b4\uace0 \uc788\ub294 \uae30\uc5c5\ub4e4\uc774 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub97c \ud3ec\uc9c0\ud558\uc9c0 \uc54a\ub294 \uc774\uc720\ub3c4 \ubc14\ub85c \uc5ec\uae30\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub807\ub2e4\uba74, \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub780 \uc815\ud655\ud558\uac8c \ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694? \ub2e8\uc21c\ud55c \uac00\uaca9\ud45c\ub098 \ucf54\ub108 \uc9c4\uc5f4\ub300 \uadf8 \uc774\uc0c1\uc744 \uc758\ubbf8\ud560\uae4c\uc694? \ub514\uc9c0\ud138 \ucc44\ub110\uc774 \uc81c\uacf5\ud558\ub294 \uc989\uac01\uc801\uc778 \ud6a8\uacfc\uc640 \uacbd\uc7c1\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub780<\/strong><strong>?<\/strong><\/h2>\n<p>\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0(In-store advertising: \ub9e4\uc7a5 \ub0b4 \uad11\uace0)\ub294 <strong>\uace0\uac1d\uc774 \ub9e4\uc7a5 \uc548\uc5d0\uc11c \uac00\uc7a5 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc21c\uac04<\/strong>\uc5d0 \ub2e4\uac00\uac00\ub3c4\ub85d \uc124\uacc4\ub41c \ub9c8\ucf00\ud305 \ucc44\ub110\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4 \ucd5c\uc2e0 \uc0c1\ud488\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0, \ucda9\ub3d9 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uacc4\uc0b0\ub300 \uc606 \ub514\uc2a4\ud50c\ub808\uc774, \ud2b9\uc815 \ud1b5\ub85c\ub85c \uace0\uac1d\uc744 \uc720\ub3c4\ud558\ub294 \ubc14\ub2e5 \uadf8\ub798\ud53d \ub4f1\uc774 \ubaa8\ub450 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\uc758 \ud55c \ud615\ud0dc\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc6b0\ub9ac \ubaa8\ub450 \ud55c \ubc88\ucbe4 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub97c \uacbd\ud5d8\ud574\ubcf8 \uc801\uc774 \uc788\ub294\ub370\uc694. \ub9c8\ud2b8\uc5d0\uc11c \uc2a4\ub0b5 \ucf54\ub108 \ubc14\ub85c \uc704\uc5d0 \uc788\ub294 \ud654\uba74\uc5d0 \uc7ac\uc0dd\ub418\ub294 \uc0c8\ub85c\uc6b4 \uac10\uc790\uce69 \uad11\uace0\ub97c \ubcf8 \uc801 \uc788\uc73c\uc2e0\uac00\uc694? \ubc14\ub85c \uadf8\uac83\uc774 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub294 <strong>\uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub3c4\ub85d \uc124\uacc4<\/strong>\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc774\ubbf8 \uad6c\ub9e4 \uc758\uc0ac\ub97c \uac00\uc9c0\uace0 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\ub97c \ud1b5\ud574 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uac04\ub2e8\ud558\uc9c0\ub9cc \uac15\ub825\ud55c \uc6d0\ub9ac\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 0cm; line-height: 31.5pt; background: white;\"><b><span lang=\"KO\" style=\"font-size: 24.0pt; font-family: 'Noto Sans KR',sans-serif; color: black;\">\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0<\/span><\/b><b><span style=\"font-size: 24.0pt; font-family: 'Noto Sans KR',sans-serif; color: black;\">, <span lang=\"KO\">\uc5b4\ub5a4 \uc7a5\uc810\uc774 \uc788\uc744\uae4c\uc694<\/span>?<\/span><\/b><\/h2>\n<p style=\"background: white; box-sizing: border-box; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 24.0pt 0cm;\"><span lang=\"KO\" style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\">\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub294 \ub9e4\uc7a5 \uc548\uc5d0\uc11c <b>\uace0\uac1d\uc774 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc21c\uac04<\/b>\uc5d0 \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ucc44\ub110\uc785\ub2c8\ub2e4<\/span><span style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\">. <span lang=\"KO\">\uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uba74 \ub9e4\ucd9c\uacfc \uad00\uc2ec \uc720\ub3c4\uc5d0\uc11c \ub2e4\ub978 \ucc44\ub110\uc774 \ub530\ub77c\uc62c \uc218 \uc5c6\ub294 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span><\/p>\n<ul>\n<li><strong>\uac00\uc7a5<\/strong>\u00a0<strong>\uc911\uc694\ud55c<\/strong>\u00a0<strong>\uc2dc\uc810\uc5d0<\/strong>\u00a0<strong>\uad00\uc2ec\uc744<\/strong>\u00a0<strong>\uc720\ub3c4\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong>\u00a0\uace0\uac1d\uc740 \uc774\ubbf8 \uad6c\ub9e4 \uc758\uc0ac\ub97c \uac00\uc9c0\uace0 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud569\ub2c8\ub2e4. \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub294 \ubc14\ub85c \uc774 \uc911\uc694\ud55c \uc21c\uac04\uc5d0 \uace0\uac1d\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ube0c\ub79c\ub4dc<\/strong>\u00a0<strong>\uc778\uc9c0\ub3c4\ub97c<\/strong>\u00a0<strong>\ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4<\/strong><strong>.<\/strong>\u00a0\uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub514\uc2a4\ud50c\ub808\uc774\uc640 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \ub9e4\uc7a5\uc744 \ub458\ub7ec\ubcfc \ub54c \ube0c\ub79c\ub4dc\uac00 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc624\ub974\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud0c0\uac9f\ud654\ub41c<\/strong>\u00a0<strong>\uba54\uc2dc\uc9c0\ub97c<\/strong>\u00a0<strong>\uc804\ub2ec\ud560<\/strong>\u00a0<strong>\uc218<\/strong>\u00a0<strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong>\u00a0\ubc18\ub824\ub3d9\ubb3c \ucf54\ub108\uc5d0 \uc138\uc6cc\uc9c4 \ubc18\ub824\uacac \uc0ac\ub8cc \uad11\uace0\ucc98\ub7fc, \ub9e4\uc7a5\uc758 \ud2b9\uc815 \uc139\uc158\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ud558\uba74 \ud0c0\uae43 \uace0\uac1d\uc5d0\uac8c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucda9\ub3d9<\/strong>\u00a0<strong>\uad6c\ub9e4\ub97c<\/strong>\u00a0<strong>\uc720\ub3c4\ud560<\/strong>\u00a0<strong>\uc218<\/strong>\u00a0<strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong>\u00a0\ub9e4\ub825\uc801\uc778 \ube44\uc8fc\uc5bc\uc758 \uad11\uace0\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ud558\uba74, \uace0\uac1d\uc774 \uc989\ud765\uc801\uc73c\ub85c \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2><strong>\ub514\uc9c0\ud138 \uad11\uace0\uc640 \ub17c\ub514\uc9c0\ud138<\/strong><strong>(<\/strong><strong>non-digital<\/strong><strong>) \uad11\uace0\uc758 \ucc28\uc774\uc810<\/strong><\/h2>\n<p>\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub294 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4. \uc5b4\ub5a4 \ud3ec\ub9f7\uc740 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0, \ub610 \uc5b4\ub5a4 \ud3ec\ub9f7\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ud658\uacbd\uc5d0 \ub354 \uc801\ud569\ud55c\ub370\uc694. \uadf8\ub807\ub2e4\uba74, \uadc0\uc0ac\uc758 \ucea0\ud398\uc778\uc5d0\ub294 \uc5b4\ub5a4 \ubc29\uc2dd\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc77c\uae4c\uc694?<\/p>\n<h3><strong>\ub514\uc9c0\ud138 \uad11\uace0 \ud3ec\ub9f7<\/strong><\/h3>\n<p>\ub514\uc9c0\ud138 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub294 <strong>\ub208\uc5d0 \ub744\uace0 \uc5ed\ub3d9\uc801<\/strong>\uc774\ub77c\ub294 \uac15\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ud45c\uc801\uc778 \uc608\uc2dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub514\uc9c0\ud138<\/strong><strong>\ud654\uba74<\/strong><strong>:<\/strong>\u00a0\uad6c\ub9e4 \uc2dc\uc810\uc5d0\uc11c \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc5d0 \uc81c\uacf5\ub418\ub294 \uc0dd\ub3d9\uac10 \uc788\ub294 \uad11\uace0\ub294 \uace0\uac1d\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uc2e0 \ud504\ub85c\ubaa8\uc158, \uc0c1\ud488, \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc190\uc27d\uac8c \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\uc778\ud130\ub799\ud2f0\ube0c<\/strong>\u00a0<strong>\ud0a4\uc624\uc2a4\ud06c<\/strong><strong>:<\/strong>\u00a0\uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\uace0, \uc0c1\ud488 \uc815\ubcf4\ub97c \ud655\uc778\ud558\uac70\ub098 \ub9e4\uc7a5\uc5d0\uc11c \ubc14\ub85c \uc8fc\ubb38\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ubaa8\ubc14\uc77c<\/strong>\u00a0<strong>\ube44\ucf58<\/strong><strong>:<\/strong>\u00a0\uace0\uac1d\uc774 \ub9e4\uc7a5\uc744 \uc774\ub3d9\ud560 \ub54c \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \ub9de\ucda4\ud615 \uad11\uace0\uc640 \ud2b9\ubcc4 \ud61c\ud0dd\uc744 \uc804\uc1a1\ud574 \uac1c\uc778\ud654\ub41c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><strong>\ub17c\ub514\uc9c0\ud138<\/strong><strong>(<\/strong><strong>Non-digital<\/strong><strong>) \ud3ec\ub9f7<\/strong><\/h3>\n<p>\uc624\ub79c\uc2dc\uac04 \uc0ac\uc6a9\ub41c \ub17c\ub514\uc9c0\ud138(non-digital) \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub3c4 \uc5ec\uc804\ud788 \uac15\ub825\ud55c \ud6a8\uacfc\ub97c \ubc1c\ud718\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc608\uc2dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc778\uc1c4<\/strong>\u00a0<strong>\ub514\uc2a4\ud50c\ub808\uc774<\/strong><strong>:<\/strong>\u00a0\ud3ec\uc2a4\ud130, \ubc30\ub108, \uc9c4\uc5f4\ub300 \uad11\uace0 \ub4f1\uc73c\ub85c \uc2dc\uac01\uc801 \uc784\ud329\ud2b8\uac00 \ud06c\uace0 \uc2e0\uc0c1\ud488\uc774\ub098 \ud504\ub85c\ubaa8\uc158\uc744 \ud64d\ubcf4\ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0c1\ud488<\/strong>\u00a0<strong>\uc0d8\ud50c<\/strong>\u00a0<strong>\ubc0f<\/strong>\u00a0<strong>\ub370\ubaa8<\/strong><strong>:<\/strong>\u00a0\uace0\uac1d\uc774 \uc9c1\uc811 \uccb4\ud5d8\ud558\uac70\ub098 \uc2dc\uc2dd\ud560 \uc218 \uc788\uc5b4 \uad6c\ub9e4 \ub3d9\uae30\ub97c \ub192\uc785\ub2c8\ub2e4. \ub77c\uc774\ube0c \ub370\ubaa8\ub294 \ud2b9\ud788 \uc81c\ud488 \uacbd\ud5d8\uc744 \uc9c1\uc811 \uc81c\uacf5\ud558\ub294 \ub370 \uc720\ub9ac\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ubc14\ub2e5<\/strong>\u00a0<strong>\uadf8\ub798\ud53d<\/strong><strong>:<\/strong>\u00a0\ub9e4\uc7a5 \ubc14\ub2e5\uc5d0 \ubc30\uce58\ub41c \uadf8\ub798\ud53d\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \ud2b9\uc815 \uc0c1\ud488\uc774\ub098 \ud504\ub85c\ubaa8\uc158\uc744 \uc548\ub0b4\ud558\uc5ec \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0<\/strong><strong>, \uc5b4\ub5bb\uac8c \ud6a8\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/h2>\n<p>\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uc815\ud655\ud558\uac8c \uce21\uc815\ud558\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c\ub294 \ud074\ub9ad \uc218\uc640 \uc804\ud658\uc728\uc744 \ubc14\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub098 \ucea0\ud398\uc778\uc740 \uadf8\ub807\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub208\uae38\uc744 \ub044\ub294 \ub514\uc2a4\ud50c\ub808\uc774\uac00 \uc2e4\uc81c \ud310\ub9e4\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0, \ubc14\ub2e5 \uadf8\ub798\ud53d \uad11\uace0\ub97c \ubcf8 \uace0\uac1d\uc774 \ud2b9\uc815 \ube0c\ub79c\ub4dc\ub97c \uad6c\ub9e4\ud588\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc5b4\ub835\uae30 \ub54c\ubb38\uc5d0, \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub294 \ub9c8\uce58 <strong>\ubbf8\uc9c0\uc758 \uc601\uc5ed<\/strong>\ucc98\ub7fc \uc5ec\uaca8\uc9c0\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc0c1\ud669\uc774 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c\ub294 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub3c4 <strong>\uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \uce21\uc815\ud558\uace0 \ubd84\uc11d<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ud234\uc744 \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \ucd94\uc801\ud558\uace0 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\uc758 \uc601\ud5a5\uc744 \ub354 \uc27d\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc2a4\ub9c8\ud2b8<\/strong>\u00a0<strong>\uc13c\uc11c\uc640<\/strong>\u00a0<strong>\uce74\uba54\ub77c:<\/strong>\u00a0\uace0\uac1d \ud2b8\ub798\ud53d\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ub9e4\uc7a5 \ub0b4 \uc774\ub3d9 \ud328\ud134\uc744 \ubd84\uc11d\ud574, \uc5b4\ub5a4 \uad11\uace0\uac00 \uad00\uc2ec\uc744 \ub044\ub294\uc9c0\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>RFID\u00a0\ubc0f<\/strong>\u00a0<strong>\ube14\ub8e8\ud22c\uc2a4<\/strong>\u00a0<strong>\ube44\ucf58:<\/strong>\u00a0\uace0\uac1d\uc774 \ud2b9\uc815 \uc0c1\ud488\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \uc2dc\uae30\ub97c \ucd94\uc801\ud558\uc5ec \uad11\uace0 \ud6a8\uacfc\ub97c \ubcf4\ub2e4 \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>POS\u00a0\ub370\uc774\ud130<\/strong>\u00a0<strong>\ud1b5\ud569:<\/strong>\u00a0POS \ub370\uc774\ud130\ub97c \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0 \ucea0\ud398\uc778\uacfc \ud1b5\ud569\ud558\uba74 \uad11\uace0 \ub178\ucd9c\uacfc \uc2e4\uc81c \uad6c\ub9e4 \uac04\uc758 \uc0c1\uad00\uad00\uacc4\ub97c \ud655\uc778\ud558\uc5ec <strong>\uad00\uc2ec\uc5d0\uc11c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uacfc\uc815\uc744 \ub354 \uc815\ud655\ud558\uac8c \ubd84\uc11d<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 0cm; line-height: 31.5pt; background: white;\"><b><span lang=\"KO\" style=\"font-size: 24.0pt; font-family: 'Noto Sans KR',sans-serif; color: black;\">\ub370\uc774\ud130 \uae30\ubc18\uc758 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/b><b><span style=\"font-size: 24.0pt; font-family: 'Noto Sans KR',sans-serif; color: black;\">.<\/span><\/b><\/h2>\n<p>\uc628\ub77c\uc778\u00a0<a href=\"https:\/\/www.criteo.com\/ultimate-guide-to-retail-media\/\">\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4<\/a>\u00a0\ub124\ud2b8\uc6cc\ud06c\uac00 \ub4f1\uc7a5\ud558\uba74\uc11c \uc720\ud1b5\uc0ac\ub4e4\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uace0\uac1d<\/strong>\u00a0<strong>\ucda9\uc131\ub3c4<\/strong>\u00a0<strong>\ud504\ub85c\uadf8\ub7a8:<\/strong>\u00a0\ud3ec\uc778\ud2b8 \uc801\ub9bd \ub4f1 \ud504\ub85c\uadf8\ub7a8 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud2b9\uc815 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\ucd98 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uba74, \uad11\uace0\uc758 \uad00\ub828\uc131\uacfc \ud6a8\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9de\ucda4\ud654\ub41c<\/strong>\u00a0<strong>\uc11c\ube44\uc2a4:<\/strong>\u00a0\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d\uc774 \ub9e4\uc7a5\uc5d0\uc11c \uc1fc\ud551\ud558\ub294 \ub3d9\uc548 \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \uac1c\uc778\ud654\ub41c \uc81c\uc548\uc744 \uc81c\uacf5\ud558\uc5ec \uad6c\ub9e4 \ud658\uacbd\uc744 \uac1c\uc120\ud558\uace0 \ub9e4\ucd9c\uc744 \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 0cm; line-height: 31.5pt; background: white;\"><b><span lang=\"KO\" style=\"font-size: 24.0pt; font-family: 'Noto Sans KR',sans-serif; color: black;\">\uc778\uc2a4\ud1a0\uc5b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub780<\/span><\/b><b><span style=\"font-size: 24.0pt; font-family: 'Noto Sans KR',sans-serif; color: black;\">?<\/span><\/b><\/h2>\n<p style=\"background: white; box-sizing: border-box; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 24.0pt 0cm;\"><span lang=\"KO\" style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\">\uc778\uc2a4\ud1a0\uc5b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc27d\uac8c \ub9d0\ud574 <b>\uc628\ub77c\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc624\ud504\ub77c\uc778 \ubc84\uc804<\/b>\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uba74 \ub429\ub2c8\ub2e4<\/span><span style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\">. <span lang=\"KO\">\uae30\uc874 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub098 \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0\uc640 \ube44\uc2b7\ud558\uc9c0\ub9cc <b>\uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub9de\ucda4 \ud0c0\uac9f\ud305<\/b>\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc5d0\uc11c \ucc28\ubcc4\ud654\ub429\ub2c8\ub2e4<\/span>.<\/span><\/p>\n<p style=\"background: white; margin: 0cm 0cm 24.0pt 0cm;\"><span lang=\"KO\" style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\">\uc778\uc2a4\ud1a0\uc5b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ube44\uad50\uc801 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc774\uc9c0\ub9cc \uc774\ubbf8 \ub9e4\uc7a5 \ub0b4 <b>\uc9c4\uc5f4\ub300 \ud654\uba74<\/b><\/span><b><span style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\">, <span lang=\"KO\">\uc81c\ud488 \uc140\ud504 \uc2a4\uce90\ub108 \ub4b7\uba74 \ud654\uba74<\/span>, <span lang=\"KO\">\uacb0\uc81c \uccb4\ud06c\uc544\uc6c3 \ud654\uba74<\/span><\/span><\/b><span lang=\"KO\" style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\"> \ub4f1 \ub2e4\uc591\ud55c \ud601\uc2e0\uc801 \ud3ec\ub9f7\uc5d0\uc11c \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/span><span style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\">.<\/span><\/p>\n<p style=\"background: white; margin: 0cm 0cm 24.0pt 0cm;\"><span lang=\"KO\" style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\">\ub370\uc774\ud130 \uae30\ubc18\uc758 \uc811\uadfc \ubc29\uc2dd \ub355\ubd84\uc5d0<\/span><span style=\"font-family: 'Noto Sans KR',sans-serif; color: black;\">, <span lang=\"KO\">\uc778\uc2a4\ud1a0\uc5b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 <b>\ud3ec\uc778\ud2b8 \uc801\ub9bd \ud504\ub85c\uadf8\ub7a8 \ub4f1\uc5d0\uc11c \uc5bb\uc740 \uace0\uac1d \uc778\uc0ac\uc774\ud2b8<\/b>\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d \uc120\ud638\uc640 \ud589\ub3d9\uc5d0 \ub9de\ucd98 \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span>. <span lang=\"KO\">\uc774\ub294 <b>\uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c<\/b><\/span><b>, <span lang=\"KO\">\uac00\uc7a5 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uc804\ub2ec<\/span><\/b><span lang=\"KO\">\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\uc758 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n<p>\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub294 \ub514\uc9c0\ud138\ucc98\ub7fc \ud074\ub9ad \uc218\ub098 \uc804\ud658\uc728\uc744 \ubc14\ub85c \ud655\uc778\ud560 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc5d0 \uc131\uacfc \uce21\uc815\uc774 \uc27d\uc9c0 \uc54a\uc544 \ubcf4\uc774\ub294\ub370\uc694. \uadf8\ub807\ub2e4\uba74 \uc720\ud1b5\uc0ac\ub098 \uad11\uace0\uc8fc\ub294 \uc5b4\ub5a4 \ubc29\ubc95\uc73c\ub85c \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub97c \uacc4\ud68d\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud558\ub294 \uc8fc\uc694 KPI\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc720\ub3d9<\/strong>\u00a0<strong>\uc778\uad6c<\/strong><strong>(Foot traffic):<\/strong>\u00a0\ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub294 \uace0\uac1d\uacfc \ud2b9\uc815 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0 \uadfc\ucc98\uc5d0 \uc9c0\ub098\uac00\ub294 \uace0\uac1d \uc218\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uba38\ubb34\ub294<\/strong>\u00a0<strong>\uc2dc\uac04<\/strong><strong>(Dwell time):<\/strong>\u00a0\uace0\uac1d\uc774 \ud2b9\uc815 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub098 \ub514\uc2a4\ud50c\ub808\uc774 \uc55e\uc5d0\uc11c \uba38\ubb34\ub294 \uc2dc\uac04\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc804\ud658\uc728<\/strong><strong>(Conversion rate):<\/strong>\u00a0\uad11\uace0\uc640 \uc0c1\ud638 \uc791\uc6a9\ud55c \ud6c4 \uc2e4\uc81c\ub85c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c4 \uace0\uac1d \ube44\uc728\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud310\ub9e4<\/strong>\u00a0<strong>\uc99d\uac00\ubd84<\/strong><strong>(Sales lift):<\/strong>\u00a0\uad11\uace0 \ucea0\ud398\uc778 \uc804\uacfc \ud6c4\uc758 \ud310\ub9e4 \ub370\uc774\ud130\ub97c \ube44\uad50\ud558\uc5ec \ud310\ub9e4 \uc99d\uac00\ubd84\uc744 \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d<\/strong>\u00a0<strong>\ucc38\uc5ec<\/strong><strong>(Customer engagement):<\/strong>\u00a0\uc124\ubb38\uc870\uc0ac\ub098 \ud3ec\uc778\ud2b8 \uc801\ub9bd \ud504\ub85c\uadf8\ub7a8 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad11\uace0\uc640 \uace0\uac1d \uac04\uc758 \uc0c1\ud638 \uc791\uc6a9\uacfc \ub9cc\uc871\ub3c4\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 0cm; line-height: 31.5pt; background: white;\"><b><span lang=\"KO\" style=\"font-size: 24.0pt; font-family: 'Noto Sans KR',sans-serif; color: black;\">\ub9e4\uc7a5\uc5d0\uc11c \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\ub3c4 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694<\/span><\/b><b><span style=\"font-size: 24.0pt; font-family: 'Noto Sans KR',sans-serif; color: black;\">?<\/span><\/b><\/h2>\n<p>\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc778\uc2a4\ud1a0\uc5b4 \uad11\uace0\ub294 \ub9e4\uc7a5\uc5d0\uc11c \uc9c1\uc811 \ud310\ub9e4\ub418\ub294 \uc0c1\ud488\uc744 \uc704\ud55c \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uc9c0\ub9cc, <strong>\ubc18\ub4dc\uc2dc \uadf8\ub7f0 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4<\/strong>.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc5ec\ud589 \ube0c\ub79c\ub4dc\uac00 \ub9c8\ud2b8 \ub0b4 \uad11\uace0\ub97c \uac8c\uc7ac\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \uad00\ub828 \uc5c6\uc5b4 \ubcf4\uc77c \uc218 \uc788\uc9c0\ub9cc, \ub9e4\uc77c \uc218\ubc31 \uba85\uc758 \uc7a0\uc7ac \uace0\uac1d\uc774 \ub9e4\uc7a5\uc744 \uc9c0\ub098\uac00\uba70 \uc1fc\ud551\ud558\ub294 \ub3d9\uc548 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud734\uac00 \uacc4\ud68d\uc744 \ub5a0\uc62c\ub9bd\ub2c8\ub2e4. \uce5c\uc219\ud55c \ud658\uacbd\uc5d0\uc11c \uc5ec\ud589 \uad11\uace0\ub97c \uc811\ud558\uba74 \ube0c\ub79c\ub4dc\ub97c \uae30\uc5b5\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9c0\uace0, \uc120\ud06c\ub9bc\uc774\ub098 \uc5ec\ud589\uc6a9 \uac00\ubc29 \uadfc\ucc98\uc5d0 \uad11\uace0\ub97c \ubc30\uce58\ud558\uba74 \uc2e4\uc9c8\uc801\uc778 \uc5f0\uad00\uc131\ub3c4 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610 \ub2e4\ub978 \uc608\ub85c, \ud53c\ud2b8\ub2c8\uc2a4 \uc571\uc740 \ub9e4\uc7a5\uc5d0\uc11c \ud310\ub9e4\ub418\uc9c0 \uc54a\uc9c0\ub9cc, \uac74\uac15\uacfc \uc6b4\ub3d9\uc5d0 \uad00\uc2ec \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud558\uba74 \uc0c8\ub85c\uc6b4 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4. 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