{"id":20513,"date":"2024-08-14T20:46:39","date_gmt":"2024-08-14T20:46:39","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20513"},"modified":"2024-08-21T12:28:23","modified_gmt":"2024-08-21T12:28:23","slug":"first-party-data-strategy-blueprint-for-marketers","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/first-party-data-strategy-blueprint-for-marketers\/","title":{"rendered":"\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5: \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uccad\uc0ac\uc9c4"},"content":{"rendered":"<p><strong>\uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638, \uc9c4\ud654\ud558\ub294 \uaddc\uc81c \uc0ac\ud56d, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub298\uc5b4\ub098\uba74\uc11c \ub9ce\uc740 \ub514\uc9c0\ud138 \uad11\uace0 \uae30\uc5c5\ub4e4\uc774 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub85c \ub208\uc744 \ub3cc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<p>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc815\ud655\ud788 \ubb34\uc5c7\uc744 \ub9d0\ud560\uae4c\uc694? \uc774\uc5d0 \uad00\ub828\ub41c \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud560\uae4c\uc694? \uadf8\ub9ac\uace0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \uc138\uc0c1\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uac70\ub798\uc5d0 \ud655\uc7a5 \uac00\ub2a5\ud55c \ub300\uc548\uc744 \uc81c\uacf5 \ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uc744 \ub4dc\ub824\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud37c\uc2a4\ud2b8\ud30c\ud2f0(First-party) \ub370\uc774\ud130\ub780?<\/h2>\n<p>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc7a0\uc7ac \uace0\uac1d, \uae30\uc874 \uace0\uac1d \ub610\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uac00 \ub514\uc9c0\ud138 \uc5d0\uc14b\uacfc \uc0c1\ud638 \uc791\uc6a9\ud560 \ub54c \ud574\ub2f9 \uc720\uc800\ub85c\ubd80\ud130 \uc9c1\uc811 \uc218\uc9d1\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uac04\ub2e8\ud788 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc21c\uae08\uc5d0 \ube44\uc720\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc7a0\uc7ac \uace0\uac1d\ub4e4\ub85c\ubd80\ud130 \uc9c1\uc811 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uba74, \uac00\uc7a5 \uc815\ud655\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc73c\uba70, \uac70\uae30\uc11c \uc5bb\ub294 \uc778\uc0ac\uc774\ud2b8\ub294 \ud76c\uc11d\ub41c \uac83\ub3c4 \uac04\uc811\uc801\uc778 \uac83\ub3c4 \uc544\ub2d9\ub2c8\ub2e4. \ube44\uc720\ud558\uc790\uba74, \uc6d0\ucc9c\uc5d0\uc11c \uae38\uc5b4\uc628 \uc0d8\ubb3c\ucc98\ub7fc \uc2e0\uc120\ud558\uace0 \uc21c\uc218\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc5bb\ub294 \uc18c\uc2a4\ub294 \ub514\uc9c0\ud138 \uacf5\uac04\uc5d0\uc11c \uc5ec\ub7ec\ubd84\uc758 \uc5ed\ud560(\ube0c\ub79c\ub4dc, Direct-to-consumer, \ub9e4\uccb4\uc0ac \ub4f1) \uc5d0 \ub530\ub77c \ub2e4\ub974\uc9c0\ub9cc \uc77c\ubc18\uc801\uc778 \uc18c\uc2a4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc6f9\uc0ac\uc774\ud2b8 <\/strong><strong>\ubd84\uc11d:<\/strong> \uc0ac\uc6a9\uc790\uac00 \ubc29\ubb38\ud55c \ud398\uc774\uc9c0, \uba38\ubb34\ub978 \uc2dc\uac04, \uc218\ud589\ud55c \ud65c\ub3d9(\uc608: \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488 \ucd94\uac00) \uac19\uc774 \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud560 \ub54c \uc218\uc9d1\ud558\ub294 \ub370\uc774\ud130\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc8fc\ubb38 <\/strong><strong>\ub0b4\uc5ed:<\/strong> \uace0\uac1d\uc758 \ud2b9\uc815 \uad6c\ub9e4, \uad6c\ub9e4 \ube48\ub3c4 \ubc0f \ud3c9\uade0 \uc9c0\ucd9c\uc561\uc5d0 \ub300\ud55c \uc815\ubcf4\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uad6c\ub3c5 <\/strong><strong>\ub370\uc774\ud130:<\/strong> \uc774\uba54\uc77c \uc8fc\uc18c, \uc5f0\ub77d\ucc98 \uae30\ubcf8 \uc124\uc815 \ub4f1 \ub274\uc2a4\ub808\ud130 \uc218\uc2e0\uc744 \uc2e0\uccad\ud55c \uc720\uc800\uac00 \uc81c\uacf5\ud55c \uc138\ubd80 \uc815\ubcf4\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ubaa8\ubc14\uc77c <\/strong><strong>\uc571 <\/strong><strong>\ubd84\uc11d:<\/strong> \ubaa8\ubc14\uc77c \uc571\uc774 \uc788\ub294 \uacbd\uc6b0 \uc571\uc744 \uc5ec\ub294 \ube48\ub3c4\ubd80\ud130 \uc0ac\uc6a9\ud558\ub294 \ud2b9\uc815 \uae30\ub2a5\uae4c\uc9c0, \uc0ac\uc6a9\uc790\uac00 \ubaa8\ubc14\uc77c \uc571\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc815\ubcf4\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uc9c1\uc811 \uc218\uc9d1\ub418\uae30 \ub54c\ubb38\uc5d0 \uc2e0\ub8b0\uc131\uc774 \ub9e4\uc6b0 \ub192\uace0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\uac8c \uace0\uc720\ud55c \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uad11\uace0\ub97c \uc704\ud55c \ubb38\uc744 \uc5f4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc65c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \uc911\uc694\ud560\uae4c\uc694? \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\uc640 \uc0c8\ub85c\uc6b4 \uaddc\uc815\uc73c\ub85c \uc778\ud574 \uc870\ub9cc\uac04 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc774 \uc911\ub2e8\ub418\uba74, \uad11\uace0\uc8fc\ub294 \uc774\uc804\ucc98\ub7fc \uc6f9\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc744 \ucd94\uc801\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub300\uc2e0 \ube0c\ub79c\ub4dc\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uc790\uccb4 \ub370\uc774\ud130\uc5d0 \ub354 \uc758\uc874\ud574\uc57c\ub9cc \ud569\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uc5d0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \uc5bb\uc744 \uc218 \uc788\ub294 \ud070 \uc7a5\uc810 \uc911 \ud558\ub098\ub294 \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc \uc18c\uc2dd\uc744 \uad81\uae08\ud574\ud558\ub294 \uc2e4\uc81c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc131\uacfc\uc5d0 \ud070 \ucc28\uc774\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uac00 \uc5b4\ub5bb\uac8c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub85c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ubb38\uc81c\ub97c \ud574\uacb0\ud574\uc8fc\ub294\uc9c0 <a href=\"https:\/\/www.criteo.com\/kr\/solutions\/addressability\/\">\ud06c\ub9ac\ud14c\uc624\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud5c8\ube0c<\/a>\uc5d0\uc11c \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h2>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ubc29\ubc95<\/h2>\n<p>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \ud6a8\uacfc\uc801\uc778 \uc218\uc9d1\uc740 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc775\uc219\ud55c \ud575\uc2ec \uc6d0\uce59\uc778 \u2018\uac00\uce58 \uad50\ud658\u2019\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574, <em>\uc720\uc800\uac00 <\/em><em>\uc5bb\ub294 <\/em><em>\uac83\uc774 <\/em><em>\uc788\uc5b4\uc57c<\/em> \uc790\uc2e0\uc758 \uc815\ubcf4\ub97c \uae30\uaebc\uc774 \uacf5\uc720\ud560 \uac83\uc774\ub77c\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8, \ub3c5\uc810 \ucf58\ud150\uce20, \ud2b9\ubcc4 \uc81c\uacf5 \ub4f1 \uc5b4\ub5a4 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\ub4e0 \uc911\uc694\ud55c \uac83\uc740 \ub370\uc774\ud130 \uacf5\uc720\ub97c \uc720\ub3c4\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc\uc640 \uad11\uace0\uc8fc\uc758 \uacbd\uc6b0 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\ubc95\uc744 \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub514\uc9c0\ud138 <\/strong><strong>\ub9e4\uc7a5\uc5d0\uc11c <\/strong><strong>\ud560\uc778 <\/strong><strong>\uc81c\uacf5:<\/strong> \ub3c5\uc810\uc801\uc778 \ud560\uc778 \ud61c\ud0dd\uc740 \uc720\uc800\uac00 \uc5f0\ub77d\ucc98 \uc815\ubcf4\uc640 \uc1fc\ud551 \uc120\ud638 \uc0ac\ud56d\uc744 \uacf5\uc720\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud3ec\uc778\ud2b8 <\/strong><strong>\uc801\ub9bd <\/strong><strong>\ud504\ub85c\uadf8\ub7a8:<\/strong> \uad6c\ub9e4 \ub0b4\uc5ed\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud3ec\uc778\ud2b8, \ud560\uc778 \ub610\ub294 \ud2b9\ubcc4\ud55c \ub51c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc774\uba54\uc77c <\/strong><strong>\ucea0\ud398\uc778:<\/strong> \ub274\uc2a4\ub808\ud130 \uc218\uc2e0\uc744 \uc2e0\uccad\ud558\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c5\uc810\uc801\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\uba74 \uc774\uba54\uc77c \uc8fc\uc18c\uc640 \uc0c1\ud638 \uc791\uc6a9 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc0dd\ud0dc\uacc4\uc5d0\uc11c \ubc18\ub300\ud3b8\uc5d0 \uc704\uce58\ud55c <a href=\"https:\/\/www.criteo.com\/blog\/first-party-data-activation-strategies-for-media-owners\/\">\ub9e4\uccb4\uc0ac<\/a>\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uad6c\ub3c5 <\/strong><strong>\ub610\ub294 <\/strong><strong>\uac00\uc785 <\/strong><strong>\ucf58\ud150\uce20 <\/strong><strong>\ubaa8\ub378:<\/strong> \uad6c\ub3c5\uc744 \ud1b5\ud574 \ud504\ub9ac\ubbf8\uc5c4 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uace0 \ud68c\uc6d0 \uac00\uc785\uc2dc \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud55c \ud6c4, \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \uc0ac\uc6a9\uc790\uac00 \ub3c5\uc810 \ucf58\ud150\uce20\uc640 \uc5b4\ub5bb\uac8c \uc0c1\ud638 \uc791\uc6a9\ud558\ub294\uc9c0\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucf58\ud150\uce20 <\/strong><strong>\uc804\ub7b5 <\/strong><strong>\ubc0f <\/strong><strong>\ubd84\uc11d<\/strong> \ud765\ubbf8\ub86d\uace0 \uad00\ub828\uc131 \ub192\uc740 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\uba74 \uc720\uc800\uac00 \uc0ac\uc774\ud2b8\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0bc \uc218 \uc788\uc73c\ubbc0\ub85c \uc6f9 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc774\uba54\uc77c <\/strong><strong>\ub274\uc2a4\ub808\ud130 <\/strong><strong>\uc9c0\ud45c:<\/strong> \ub274\uc2a4\ub808\ud130 \uc218\uc2e0 \uc2e0\uccad\uc744 \ud1b5\ud574 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc218\uc9d1\ud558\uba74 \uc624\ud508\ub960, \ud074\ub9ad\ub960, \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ucc38\uc5ec\ub3c4\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ube0c\ub79c\ub4dc, \uad11\uace0\uc8fc \ubc0f \ub9e4\uccb4\uc0ac\ub294 \uac00\uce58 \uad50\ud658\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub370\uc774\ud130\ub97c \uacf5\uc720\ud574\uc57c \ud558\ub294 \uac15\ub825\ud55c \uc774\uc720\ub97c \uc81c\uacf5\ud558\uc5ec, \uad81\uadf9\uc801\uc73c\ub85c \ubcf4\ub2e4 \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 vs. \uc138\ucee8\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130 vs. \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130<\/h2>\n<p>\ub514\uc9c0\ud138 \uad11\uace0\uc5d0\uc11c\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0, \uc138\ucee8\ub4dc\ud30c\ud2f0 \ubc0f \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \ucc28\uc774\uc810\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubb3c\ub860 \uc774 \uae00\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\uac00 \uc8fc\ub41c \ub0b4\uc6a9\uc774\uc9c0\ub9cc, \ub9e5\ub77d \uc0c1 \ube44\uad50\ud574\ubcf4\ub294 \uac83\ub3c4 \uc758\ubbf8\uac00 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc5c5\uacc4\uc5d0\uc11c \ub4e4\uc5b4\ubcf8 \uc801\uc774 \uc788\ub294 \uba87 \uac00\uc9c0 \uc6a9\uc5b4\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 <\/strong><strong>\ub370\uc774\ud130(First-party data):<\/strong> \uadc0\uc0ac\uac00 \uc790\uccb4 \ubcf4\uc720\ud55c \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8, \uc571 \ub610\ub294 \uae30\ud0c0 \uc18c\uc720\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uc9c1\uc811 \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc815\ud655\ud558\uba70 \uc804\uc801\uc73c\ub85c \uc5ec\ub7ec\ubd84\uc774 \uc18c\uc720\ud558\uace0 \uc788\uc9c0\ub9cc \uaddc\ubaa8\uc5d0 \uc81c\ud55c\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc138\ucee8\ub4dc\ud30c\ud2f0 <\/strong><strong>\ub370\uc774\ud130(Second-party data):<\/strong> <em>\ub2e4\ub978 <\/em><em>\uae30\uc5c5\uc758 <\/em>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc774\uba70, \ub2e4\ub978 \uae30\uc5c5\uc758 \uc81c\ud734\ub97c \ud1b5\ud574 \ud655\ubcf4\ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uace0 \uc788\ub294 \uacbd\uc6b0, \uc138\ucee8\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc790\uccb4 \ubcf4\uc720\ud55c \ub370\uc774\ud130 \ubc94\uc704\ub97c \ub118\uc5b4 \ucd94\uac00\uc801\uc778 \ubc94\uc704\uc640 \ud655\uc7a5\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc11c\ub4dc\ud30c\ud2f0 <\/strong><strong>\ub370\uc774\ud130(Third-party data):<\/strong> \uc0ac\uc6a9\uc790(\uc77c\ubc18\uc801\uc73c\ub85c \ub370\uc774\ud130 \uc18c\uc720\uc790)\uc640 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\uac00 \uc5c6\ub294 \uc870\uc9c1\uc5d0\uc11c \uc218\uc9d1\ud55c \ub370\uc774\ud130\uc774\uba70, \uc5ec\ub7ec \uc18c\uc2a4\uc5d0\uc11c \uc9d1\uacc4\ub41c \ud6c4 \uad11\uace0\uc8fc\uc5d0\uac8c \ud310\ub9e4\ub429\ub2c8\ub2e4. \uaddc\ubaa8\ub294 \uac00\uc7a5 \ud06c\uc9c0\ub9cc \uc2e0\ub8b0\uc131\uc774 \ub5a8\uc5b4\uc9c0\uba70 \uae4c\ub2e4\ub85c\uc6cc\uc9c0\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub370\uc774\ud130 \uc720\ud615 \uc774\uc678\uc5d0 \ucfe0\ud0a4 \uc720\ud615\ub3c4 \uc874\uc7ac\ud558\ub294 \ub370, \ub450 \uac00\uc9c0\ub294 \uc0c1\uc774\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc124\uba85\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c <a href=\"https:\/\/www.criteo.com\/kr\/blog\/whats-the-difference-between-first-and-third-party-cookies\/\">\ud37c\uc2a4\ud2b8 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ucc28\uc774\uc810<\/a>\uc5d0\uc11c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\u2018\uc81c\ub85c \ud30c\ud2f0(zero-party)\u2019 \ub370\uc774\ud130\ub294 \ub610 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n<p>\uc81c\ub85c\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0\uc11c \uc0c1\ub300\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9\uc790\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud1b5\ud574 \uc218\uc9d1\ub418\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \ub2ec\ub9ac, \uc81c\ub85c\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uace0\uac1d\uc774 <em>\uc758\ub3c4\uc801\uc73c\ub85c<\/em> \uadc0\uc0ac\uc640 \uacf5\uc720\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc120\uc81c\uc801\uc73c\ub85c \uc870\uce58\ub97c \ucde8\ud55c\ub2e4\ub294 \uce21\uba74\uc5d0\uc11c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc81c\ub85c\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc608\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc124\ubb38 <\/strong><strong>\uc870\uc0ac, <\/strong><strong>\uc5ec\ub860 <\/strong><strong>\uc870\uc0ac, <\/strong><strong>\ud034\uc988:<\/strong> \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \uc120\ud638\ub3c4\uc640 \uc758\uacac\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub85c \uc790\uccb4 \ub370\uc774\ud130\ub97c \ubcf4\uac15\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uacc4\uc815 <\/strong><strong>\uc0ac\uc6a9\uc790\uc758 <\/strong><strong>\uae30\ubcf8 <\/strong><strong>\uc124\uc815:<\/strong> \ube0c\ub79c\ub4dc\ub4e0 \ub9e4\uccb4\uc0ac\ub4e0, \uc0ac\uc6a9\uc790\uac00 \uacc4\uc815\uc5d0\uc11c \uc120\ud638\ub3c4 \uc124\uc815\uc744 \ud1b5\ud574 \uc790\uc2e0\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc778\ud130\ub799\ud2f0\ube0c <\/strong><strong>\ucf58\ud150\uce20:<\/strong> \uc0c1\ud638 \uc791\uc6a9\uc774 \uac00\ub2a5\ud55c \uc778\ud3ec\uadf8\ub798\ud53d \ub610\ub294 \uacc4\uc0b0\uae30 \uac19\uc740 \ub3c4\uad6c\ub294 \uc0ac\uc6a9\uc790\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \uc9c1\uc811 \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc81c\ub85c\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uace0\uac1d\uc774 \uc9c1\uc811 \uacf5\uc720\ud558\ubbc0\ub85c \uc815\ud655\ub3c4\uac00 \ub192\uc544 \ub9c8\ucf00\ud305\uc744 \ub354 \uc27d\uac8c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9de\ucda4\ud654\ub97c \ud5a5\uc0c1\ud558\uace0, \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uba70, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218\uc640 \uad00\ub828\ub41c \uc704\ud5d8\uc744 \uc904\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub354 \uc88b\uc740 \uc810\uc740 \uc0ac\uc6a9\uc790\uc758 \uba85\uc2dc\uc801\uc778 \ub3d9\uc758 \ud558\uc5d0 \ubaa8\ub4e0 \uac83\uc774 \uc774\ub904\uc9c4\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc758 \uc774\uc810<\/h3>\n<p>\uc9c0\uae08\uae4c\uc9c0 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ubb34\uc5c7\uc774\uace0 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \uc218\uc9d1\ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uadf8 &#8216;\uc774\uc720&#8217;\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uad6c\ucd95\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \uc0ac\ud56d\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ucd5c\uc801\uc758 <\/strong><strong>\ud0c0\uac9f\ud305:<\/strong> \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uace0\uac1d\uc5d0 \uaf2d \ub9de\uac8c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc120\ud638\ub3c4, \ud589\ub3d9 \ubc0f \uad6c\ub9e4 \ub0b4\uc5ed\uc744 \uc54c\uae30 \ub54c\ubb38\uc5d0 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud654\ub41c \ucea0\ud398\uc778\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \uc774\ub294 \uadf8\ubb3c\uc744 \ub358\uc838 \ub193\uace0 \uac78\ub824\ub4e4\uae30\ub9cc \uae30\ub2e4\ub9ac\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc811\uadfc \ubc29\uc2dd\ubcf4\ub2e4 \uc6b0\uc6d4\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ucfe0\ud0a4\uac00 <\/strong><strong>\uc5c6\ub294 <\/strong><strong>\ud658\uacbd <\/strong><strong>\ub300\ube44:<\/strong> \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc774 \uc608\uace0\ub418\uba74\uc11c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc911\uc694\uc131\uc774 \ubd80\uac01\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud0c0\uac9f\ud305\uc5d0 \uc790\uccb4 \ubcf4\uc720\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uba74 \uc2e0\ub8b0\uc131\uc774 \ub5a8\uc5b4\uc9c0\uace0 \uc218\uac00 \uc904\uc5b4\ub4e4\uace0 \uc788\ub294 \uc678\ubd80 \uc18c\uc2a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uad11\uace0 <\/strong><strong>\uc218\uc775\uc728 <\/strong><strong>\ud5a5\uc0c1:<\/strong> \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc5d0 \ud22c\uc790\ud558\uba74 ROAS\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \uac00\ub2a5\ud560\uae4c\uc694? \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc815\ud655\uc131\uc740 \uad11\uace0 \uc608\uc0b0\uc758 \ub0ad\ube44\ub97c \ucd5c\uc18c\ud654\ud558\uace0 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130 \uacf5\uae09\uc790\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc784\uc73c\ub85c\uc368 \uad00\ub828 \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uaddc\uc815 <\/strong><strong>\uc900\uc218 <\/strong><strong>\ubc0f <\/strong><strong>\uc2e0\ub8b0 <\/strong><strong>\uad6c\ucd95:<\/strong> \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc911\uc694\ud55c \uc2dc\ub300\uc5d0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 GDPR \ubc0f CCPA \uac19\uc740 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \uc815\ubcf4\uac00 \ucc45\uc784\uac10 \uc788\uac8c \uc0ac\uc6a9\ub420 \uac70\ub77c\ub294 \uc0ac\uc2e4\uc5d0 \uc548\uc2ec\ud558\uace0 \uc9c1\uc811 \uc815\ubcf4\ub97c \uacf5\uc720\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc2e0\ub8b0\uac00 \ud615\uc131\ub429\ub2c8\ub2e4.<\/p>\n<h3>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \ub3c4\uc804\uacfc\uc81c<\/h3>\n<p>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \ub9ce\uc740 \uc774\uc810\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \ub3c4\uc804\uacfc\uc81c\uac00 \uc5c6\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n<p><strong>\uaddc\ubaa8\uc131 <\/strong><strong>\ubc0f <\/strong><strong>\ub3c4\ub2ec <\/strong><strong>\ubc94\uc704 <\/strong><strong>\uc81c\ud55c:<\/strong> \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc0ac\uc6a9\uc790\uc640\uc758 \uc9c1\uc811\uc801\uc778 \uc0c1\ud638 \uc791\uc6a9\uc5d0\uc11c \uc5bb\uc5b4\uc9c0\uc9c0\ub9cc, \uc7a0\uc7ac \uace0\uac1d\uc758 \uaddc\ubaa8\uac00 \uc791\uc740 \ud3b8\uc774\ub77c \uad11\uace0\uc758 \ub3c4\ub2ec \ubc94\uc704\uac00 \uc81c\ud55c\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/blog\/what-is-the-first-party-media-network\/\">\ud06c\ub9ac\ud14c\uc624\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c<\/a> \uac19\uc740 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uba74 \uc774\ub7ec\ud55c \uc81c\ud55c\uc744 \uc644\ud654\ud558\uace0 \uac1c\uc778\uc815\ubcf4\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub370\uc774\ud130 <\/strong><strong>\uc218\uc9d1 <\/strong><strong>\ubc0f <\/strong><strong>\ud1b5\ud569:<\/strong> \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc740 \uc26c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8, \uc571, \ub9e4\uc7a5 \uc2dc\uc2a4\ud15c \ub4f1 \ub2e4\uc591\ud55c \uc18c\uc2a4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uac00\uc838\uc640 \uc0c1\ud638 \uc6b4\uc6a9 \uac00\ub2a5\ud55c \ub2e8\uc77c \ud3ec\ub9f7\uc73c\ub85c \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uac1c\uc778\uc815\ubcf4 <\/strong><strong>\ubcf4\ud638 <\/strong><strong>\ubc0f <\/strong><strong>\ub3d9\uc758 <\/strong><strong>\uad00\ub9ac:<\/strong> \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub9ce\uc740 \uad00\uc2ec\uc774 \ubaa8\uc5ec\uc9c0\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 GDPR, CCPA \uac19\uc740 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ub3d9\uc758\ub97c \ud22c\uba85\ud558\uace0 \uc2e0\uc911\ud558\uac8c \uad00\ub9ac\ud558\ub294 \uac83\uc740 \ud544\uc218\uc801\uc774\uc9c0\ub9cc, \uaddc\uc81c\uac00 \uc9c4\ud654\ud558\uba74\uc11c \uad00\ub9ac\uac00 \ub354 \ubcf5\uc7a1\ud574\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub824\uba74 \uc6f9 \uc790\uc0b0\uacfc \ud1b5\ud569\ub41c \ub3d9\uc758 \uad00\ub9ac \ud50c\ub7ab\ud3fc(CMP) \uac19\uc740 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud37c\uc2a4\ud2b8 <\/strong><strong>\ud30c\ud2f0 <\/strong><strong>\ub370\uc774\ud130 <\/strong><strong>\ud65c\uc6a9:<\/strong> \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ub3c5\uc790\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \uae4c\ub2e4\ub85c\uc6b8 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud06c\ub9ac\ud14c\uc624 \uac19\uc740 \ud30c\ud2b8\ub108\ub85c\ubd80\ud130 \ub3c4\uc6c0\uc744 \ubc1b\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ud30c\ud2b8\ub108\ub294 \ub370\uc774\ud130\ub97c \uc2e0\uc18d\ud558\uac8c \uc628\ubcf4\ub529\ud558\uace0 \ud65c\uc131\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\ub294 9\ub2e8\uacc4 \ubc29\ubc95<\/h2>\n<p>\uc9c0\uae08\uae4c\uc9c0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uae30\ubcf8\uc801\uc778 \uc0ac\ud56d\uacfc \uc774\ub97c \uc911\uc2ec\uc73c\ub85c \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774 \uc65c \uc911\uc694\ud55c\uc9c0 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc880 \ub354 \uc2e4\uc9c8\uc801\uc778 \uce21\uba74\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uc5ec\ub7ec\ubd84\uc758 <\/strong><strong>\ucd5c\uc885 <\/strong><strong>\ubaa9\ud45c\ub97c <\/strong><strong>\uacb0\uc815\ud558\uc138\uc694:<\/strong> \ub9de\ucda4\ud654 \ud5a5\uc0c1, ROI \uac1c\uc120, \uace0\uac1d \uad00\uacc4 \uac15\ud654 \ub4f1 \ub2ec\uc131\ud558\uae38 \uc6d0\ud558\ub294 \uc131\uacfc\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ubaa9\ud45c\ub97c \uc138\uc6b0\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ub0b4\ubd80 <\/strong><strong>\uc9c0\uc9c0\ub97c <\/strong><strong>\ud655\ubcf4\ud558\uc138\uc694:<\/strong> \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2e4\ud589\ub418\ub824\uba74 \uc870\uc9c1 \uc804\uccb4\uc758 \uc9c0\uc9c0\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc5d0\uac8c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc758 \uc774\uc810\uacfc \uc7a0\uc7ac\uc801\uc73c\ub85c \uc5bb\uc744 \uc218 \uc788\ub294 \uc218\uc775\uc744 \uc54c\ub824\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 <\/strong><strong>\uc18c\uc2a4\ub97c <\/strong><strong>\ud30c\uc545\ud558\uc138\uc694:<\/strong>\uc5ec\ub7ec\ubd84\uc758 \ub370\uc774\ud130\ub97c \uc5b4\ub514\uc11c \uc5bb\uc744\uc9c0 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8, \ubaa8\ubc14\uc77c \uc571, CRM, \uc774\uba54\uc77c \ucea0\ud398\uc778, \ub9e4\uc7a5 \ub0b4 \uc0c1\ud638 \uc791\uc6a9 \ub4f1 \ub354 \ub9ce\uc740 \uc18c\uc2a4\ub97c \ucc3e\uc744\uc218\ub85d \ub354 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 <\/strong><strong>\ud488\uc9c8\uc744 <\/strong><strong>\uace0\ub824\ud558\uc138\uc694:<\/strong> \ub192\uc740 \ud488\uc9c8\uc758 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc704\uc0dd \ubaa8\ubc94 \uc0ac\ub840\ub97c \uad6c\ud604\ud558\uace0 \ub370\uc774\ud130\ub97c \uc815\uae30\uc801\uc73c\ub85c \uc815\ub9ac \ubc0f \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \uc815\ud655\uc131\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc774\uba54\uc77c \uc218\uc2e0 \ud655\uc778 \uac19\uc774 \ub370\uc774\ud130\ub97c \ucc98\uc74c \uc218\uc9d1\ud560 \ub54c \ub370\uc774\ud130\ub97c \uac80\uc99d\ud558\ub294 \uac83\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uac1c\uc778\uc815\ubcf4 <\/strong><strong>\ubcf4\ud638 <\/strong><strong>\ubc0f <\/strong><strong>\uaddc\uc815 <\/strong><strong>\uc900\uc218\uc5d0 <\/strong><strong>\ub300\ud55c <\/strong><strong>\uc911\uc810:<\/strong> GDPR, CCPA \uac19\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc5d0 \ub530\ub77c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud558\ubbc0\ub85c \ub3d9\uc758\uc640 \ub370\uc774\ud130 \uc0ac\uc6a9\uc5d0 \ub300\ud574 \ud22c\uba85\uc131\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \ub3d9\uc758 \uad00\ub9ac \ud50c\ub7ab\ud3fc(CMP)\uc740 \uc0ac\uc6a9\uc790\uc758 \ub3d9\uc758\ub97c \uba85\ud655\ud558\uace0 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ucc98\ub9ac\ud560 \uc218 \uc788\ub294 \ud655\uc2e4\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc801\uc808\ud55c <\/strong><strong>\uae30\uc220 <\/strong><strong>\ud22c\uc790:<\/strong> \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\uc9d1, \ud1b5\ud569 \ubc0f \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc800\uc7a5\uc18c\ub97c \uc911\uc559\ud654\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130\ub97c <\/strong><strong>\ubd84\uc11d\ud558 <\/strong><strong>\uc138\ubd84\ud654\ud558\uc138\uc694:<\/strong> \ubd84\uc11d\uc744 \ud1b5\ud574 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud569\ub2c8\ub2e4. \ud589\ub3d9, \uc120\ud638\ub3c4 \ubc0f \uc778\uad6c \ud1b5\uacc4\uc5d0 \ub530\ub77c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uba74 \ubcf4\ub2e4 \ud0c0\uac9f\ud654\ub41c \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130\ub97c <\/strong><strong>\ud65c\uc6a9\ud558\uc138\uc694:<\/strong> \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uacf5\uae09 \ud30c\ud2b8\ub108\uc5d0\uac8c \uc9c1\uc811 \uc5c5\ub85c\ub4dc\ud558\uc5ec \ub9e4\uce6d\uc744 \ud558\uac70\ub098 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc628\ubcf4\ub529\ud558\uc5ec \uc138\ubd84\ud654\ub41c \ud0c0\uac9f\ud305\uc744 \uc9c0\uc6d0\ud558\uace0 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \ubc94\uc704\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130\ub97c <\/strong><strong>\uc815\ub9ac\ud558\uace0 <\/strong><strong>\ubc18\ubcf5\ud558\uc138\uc694:<\/strong> \uc218\uc9d1\ud574\uc57c \ud560 \ub370\uc774\ud130\ub294 \uacc4\uc18d \ub298\uc5b4\ub09c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae30\uc5b5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc804\uc2dc\ud0a4\uace0, \uc815\uae30\uc801\uc73c\ub85c \uc131\uacfc\ub97c \uac80\ud1a0\ud558\uace0, \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0, \uc790\uc0ac\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ubc29\uc2dd\uc744 \uae30\ubc18\uc73c\ub85c \ud65c\uc6a9 \ubc29\uc2dd\uc744 \uc870\uc815\ud574 \ub098\uac00\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5: 3\uac00\uc9c0 \uc694\uc810<\/h3>\n<p>\uc9c0\uae08\uae4c\uc9c0 \uc5ec\ub7ec \uac00\uc9c0\ub97c \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \ubd80\uc871\ud558\ub2e4\uba74, \uc774 3\uac00\uc9c0\ub9cc\uc774\ub77c\ub3c4 \ubc18\ub4dc\uc2dc \uae30\uc5b5\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 <\/strong><strong>\ub370\uc774\ud130\ub294 <\/strong><strong>\ud669\uae08 <\/strong><strong>\uae30\ud68c\uac00 <\/strong><strong>\ub420 <\/strong><strong>\uc218 <\/strong><strong>\uc788\uc2b5\ub2c8\ub2e4.<\/strong> \uc774 \ub370\uc774\ud130\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc815\ud655\ud558\uba70 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\uac8c \uace0\uc720\ud558\uae30 \ub54c\ubb38\uc5d0 \ub9de\ucda4\ud654\ub41c \ub9c8\ucf00\ud305\uacfc \ud0c0\uac9f\ud305\uc744 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc5c6\ub294 \uc138\uc0c1\uc5d0\uc11c \uc774\ub7ec\ud55c \uc7a5\uc810\uc740 \ub354\uc6b1 \ucee4\uc9d1\ub2c8\ub2e4.<\/li>\n<li><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 <\/strong><strong>\ub370\uc774\ud130 <\/strong><strong>\uc218\uc9d1\uc5d0\uc11c <\/strong><strong>\uc911\uc694\ud55c <\/strong><strong>\uac83\uc740 <\/strong><strong>\uac00\uce58 <\/strong><strong>\uad50\ud658\uc785\ub2c8\ub2e4.<\/strong> \uc0ac\uc6a9\uc790\ub294 \uc5bb\ub294 \uac83\uc774 \uc788\uc744 \ub54c \uc790\uc2e0\uc758 \uc815\ubcf4\ub97c \ub354 \uae30\uaebc\uc774 \uacf5\uc720\ud569\ub2c8\ub2e4. \ud560\uc778, \ud3ec\uc778\ud2b8 \uc801\ub9bd \ud504\ub85c\uadf8\ub7a8, \ub3c5\uc810 \ucf58\ud150\uce20, \uad6c\ub3c5 \ud504\ub9ac\ubbf8\uc5c4 \ucf58\ud150\uce20 \ub4f1\uc740 \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \uc7a5\ub824\ud558\uba70 \uc591\ubc29\uc774 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc9c0\uae08 <\/strong><strong>\ubc14\ub85c <\/strong><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 <\/strong><strong>\ub370\uc774\ud130 <\/strong><strong>\uc804\ub7b5\uc744 <\/strong><strong>\uc218\ub9bd\ud574\uc57c <\/strong><strong>\ud569\ub2c8\ub2e4.<\/strong> \uc815\ud655\ud55c \ud0c0\uac9f\ud305, \ub354 \ub098\uc740 ROAS, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218 \ud5a5\uc0c1\uc744 \uc9c0\uc6d0\ud558\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc740 \uc774\uc81c \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5c4\uaca9\ud55c \ub370\uc774\ud130 \ud488\uc9c8 \uad00\ub9ac, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uace0\ub824 \uc0ac\ud56d, \uae30\uc220 \ud1b5\ud569\uc774 \uc694\uad6c\ub418\ubbc0\ub85c \uc62c\ubc14\ub978 \uae30\uc220\uacfc \ud30c\ud2b8\ub108\uc2ed\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638, \uc9c4\ud654\ud558\ub294 \uaddc\uc81c \uc0ac\ud56d, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub298\uc5b4\ub098\uba74\uc11c \ub9ce\uc740 \ub514\uc9c0\ud138 \uad11\uace0 \uae30\uc5c5\ub4e4\uc774 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub85c \ub208\uc744 \ub3cc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc815\ud655\ud788 \ubb34\uc5c7\uc744 \ub9d0\ud560\uae4c\uc694? \uc774\uc5d0 \uad00\ub828\ub41c \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud560\uae4c\uc694? \uadf8\ub9ac\uace0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \uc138\uc0c1\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uac70\ub798\uc5d0 \ud655\uc7a5 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