{"id":20518,"date":"2024-08-15T13:41:54","date_gmt":"2024-08-15T13:41:54","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20518"},"modified":"2024-08-21T12:29:56","modified_gmt":"2024-08-21T12:29:56","slug":"whats-the-difference-between-first-and-third-party-cookies","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/whats-the-difference-between-first-and-third-party-cookies\/","title":{"rendered":"\ud37c\uc2a4\ud2b8 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?"},"content":{"rendered":"

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc774\ud574<\/h2>\n

\ucfe0\ud0a4\ub294 \uc628\ub77c\uc778 \uacbd\ud5d8\uc5d0\uc11c \uc911\uc694\ud55c \ubd80\ubd84\uc774\uc9c0\ub9cc \ucfe0\ud0a4\ub77c\ub3c4 \ub2e4 \uac19\uc740 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ucc28\uc774\uc810\uacfc \uadf8 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ucfe0\ud0a4\ub780?<\/h2>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0(First-party) \ucfe0\ud0a4\ub294 \uc0ac\uc6a9\uc790\uac00 \ubc29\ubb38\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0dd\uc131\ub418\uace0 \uc81c\uc5b4\ub418\uc5b4 \ubcf4\ub2e4 \uc6d0\ud65c\ud558\uace0 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ucfe0\ud0a4\ub294 \uc720\uc800\uc758 \ub85c\uadf8\uc778 \uc815\ubcf4, \uc5b8\uc5b4 \uae30\ubcf8 \uc124\uc815, \uc7a5\ubc14\uad6c\ub2c8 \ud3ec\ud568 \ud56d\ubaa9 \ub4f1\uc744 \uae30\uc5b5\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc774\ud2b8\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9\uc774 \ubcf4\ub2e4 \ud3b8\ub9ac\ud574\uc9d1\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ucc98\uc74c \ubc29\ubb38\ud560 \ub54c \uc0dd\uc131\ub418\uba70, \ube0c\ub77c\uc6b0\uc800\uac00 \uc790\ub3d9\uc73c\ub85c \uc774\ub7ec\ud55c \ucfe0\ud0a4\ub97c \uc218\uc2e0\ud558\uc5ec \ub514\ubc14\uc774\uc2a4\uc5d0 \uc800\uc7a5\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc791\uc740 \ud14d\uc2a4\ud2b8 \ud30c\uc77c\ub85c, \uc5ec\ub7ec\ubd84 \ubc0f \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub77c\uc6b0\uc9d5 \uc138\uc158\uc5d0 \ub300\ud55c \uace0\uc720\ud55c \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc5b4 \uc6f9\uc0ac\uc774\ud2b8\uac00 \uc720\uc800\ub97c \uae30\uc5b5\ud558\uace0 \uc778\uc2dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub298 \uc8fc\ubb38\ud558\ub294 \ucee4\ud53c\ub97c \uae30\uc5b5\ud574\uc8fc\ub294 \ub3d9\ub124 \uce74\ud398\ub77c\uace0 \uc0dd\uac01\ud558\uba74 \ub429\ub2c8\ub2e4. \ud2b9\uc815 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4.<\/p>\n

\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub780?<\/h2>\n

\uc11c\ub4dc\ud30c\ud2f0(Third-party) \ucfe0\ud0a4\ub294 \uc6f9\uc758 \ub4b7\ud3b8\uc5d0\uc11c \uc791\ub3d9\ud569\ub2c8\ub2e4. \uc720\uc800\uac00 \ubc29\ubb38\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8\uac00 \uc544\ub2cc \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\uac00 \ucfe0\ud0a4\ub97c \ub514\ubc14\uc774\uc2a4\uc5d0 \ubc30\uce58\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucfe0\ud0a4\ub294 \uc8fc\ub85c \ucd94\uc801\uacfc \uad11\uace0\uc5d0 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ec\uadf8\uc778 \uac19\uc740 \uc11c\ub4dc\ud30c\ud2f0 \uc11c\ube44\uc2a4\uac00 \ud1b5\ud569\ub41c \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud560 \ub54c \uc0dd\uc131\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4\ub294 \uc720\uc800\uc758 \ub514\ubc14\uc774\uc2a4\uc5d0 \ucfe0\ud0a4\ub97c \uc800\uc7a5\ud558\uc5ec \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc720\uc800\uc758 \ud65c\ub3d9\uc744 \ucd94\uc801\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4 \ud55c \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc2e0\ubc1c\uc744 \uac80\uc0c9\ud558\ub294 \uacbd\uc6b0 \ub2e4\ub978 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uadf8 \uc2e0\ubc1c\uc5d0 \ub300\ud55c \uad11\uace0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc774\ud2b8 \uac04 \ucd94\uc801\uc740 \uad11\uace0\uc8fc\uac00 \ud0d0\uc0c9 \uc2b5\uad00\uc5d0 \ub530\ub77c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc9c0\ub9cc, \ub9ce\uc740 \ube0c\ub77c\uc6b0\uc800\uac00 \ud604\uc7ac \uae30\ubcf8\uc801\uc73c\ub85c \ucc28\ub2e8\ud558\uace0 \uc788\ub294 \uc774\uc720\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub97c \uc81c\uae30\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uc5b4\ub5bb\uac8c \ub2e4\ub97c\uae4c\uc694?<\/h2>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc8fc\uc694 \ucc28\uc774\uc810\uc740 \uadf8 \uc0dd\uc131\ub418\ub294 \uc7a5\uc18c\uc640 \ubaa9\uc801\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \ub2e8\uc77c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \uc0ac\uc6a9\ub418\uace0, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \ud0c0\uac9f \uad11\uace0\ub97c \uc704\ud574 \uc5ec\ub7ec \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc758 \ud65c\ub3d9\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0 \ub370\uc774\ud130 \uc218\uc9d1, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uac1c\uc778 \uc124\uc815\uc758 \uce21\uba74\uc5d0\uc11c \ub69c\ub837\ud55c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub300\ud574 \uc880 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uc18c\uc720\uad8c<\/h3>\n

\ud37c\uc2a4\ud2b8 <\/strong>\ud30c\ud2f0 <\/strong>\ucfe0\ud0a4:<\/strong> \uc720\uc800\uac00 \ubc29\ubb38\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc758\ud574 \uc124\uc815\ub418\uba70 \uc6f9 \uc11c\ubc84 \ub610\ub294 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc2e4\ud589\ub418\ub294 \uc790\ubc14 \uc2a4\ud06c\ub9bd\ud2b8\ub85c \uc124\uc815\ub429\ub2c8\ub2e4. \uc774 \ucfe0\ud0a4\ub85c \uc6f9\uc0ac\uc774\ud2b8\ub294 \uae30\ub2a5\uc744 \uac1c\uc120\ud558\uac70\ub098 \uc720\uc800 \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud558\ub294 \ub4f1 \uc790\uccb4\uc801\uc778 \ubaa9\uc801\uc744 \uc704\ud574 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ud1b5\uc81c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc11c\ub4dc\ud30c\ud2f0 <\/strong>\ucfe0\ud0a4:<\/strong> \uc678\ubd80 \uc11c\ubc84(\uc608: \uc560\ub4dc\ud14c\ud06c \uacf5\uae09\uc5c5\uccb4\uc758 \uc11c\ubc84)\ub098 \ubc29\ubb38 \uc911\uc778 \uc0ac\uc774\ud2b8\uc5d0 \ud3ec\ud568\ub41c \ucf54\ub4dc\ub97c \ud1b5\ud574 \uc124\uc815\ub429\ub2c8\ub2e4. \uc774 \ucfe0\ud0a4\ub85c \uc5ec\ub7ec \uc6f9\uc0ac\uc774\ud2b8\uac00 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc11c\ub4dc\ud30c\ud2f0 \uad11\uace0\uc8fc \ub610\ub294 \ubd84\uc11d \uacf5\uae09\uc5c5\uccb4\uc640 \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638<\/h3>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 <\/strong>\ucfe0\ud0a4:<\/strong> \uc774 \ucfe0\ud0a4\uac00 \uc0dd\uc131\ub41c \ub3c4\uba54\uc778\uc5d0\uc11c\ub9cc \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ubcf4\ud1b5 \ub35c \uce68\ud574\uc801\uc785\ub2c8\ub2e4.<\/p>\n

\uc11c\ub4dc\ud30c\ud2f0 <\/strong>\ucfe0\ud0a4:<\/strong> \uc11c\ub4dc\ud30c\ud2f0 \uc11c\ubc84 \ucf54\ub4dc\ub97c \ud3ec\ud568\ud558\ub294 \ubaa8\ub4e0 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ub9ce\uc740 \ube0c\ub77c\uc6b0\uc800\uac00 \uc774 \ucfe0\ud0a4\ub97c \uae30\ubcf8\uc801\uc73c\ub85c \ucc28\ub2e8\ud558\uace0 \uc788\uc73c\uba70, GDPR, CCPA \uac19\uc740 \uaddc\uc815\uc5d0 \ub530\ub77c \uc6f9\uc0ac\uc774\ud2b8\uac00 \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc124\uc815\ud558\uace0 \uc635\uc158\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc694\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9de\ucda4\ud654\ub41c \uad11\uace0<\/h3>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 <\/strong>\ucfe0\ud0a4:<\/strong> \ubaa8\ub4e0 \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c \uc9c0\uc6d0\ub418\uba70 \uc720\uc800\uac00 \ucc28\ub2e8\ud558\uac70\ub098 \uc0ad\uc81c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uac1c\uc778\uc5d0 \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\uc640 \ucfe0\ud0a4\ub97c \uc18c\uc720\ud55c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uad8c\uc7a5 \uc0ac\ud56d\uc744 \ud65c\uc131\ud654\ud558\uc5ec \uc720\uc800\uc758 \uacbd\ud5d8\uacfc \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n

\uc11c\ub4dc\ud30c\ud2f0 <\/strong>\ucfe0\ud0a4:<\/strong> \ud604\uc7ac \ubaa8\ub4e0 \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c \uc9c0\uc6d0\ub418\uc9c0\ub9cc \uae30\ubcf8\uc801\uc73c\ub85c \ucc28\ub2e8\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uad11\uace0\uc8fc\uac00 \uc720\uc800\uc758 \ud0d0\uc0c9 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uc624\ud508 \uc6f9\uc5d0\uc11c \ud0c0\uac9f \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub370 \ud575\uc2ec\uc801\uc778 \uba54\ucee4\ub2c8\uc998\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc740 \uc720\uc800\uc758 \ub3d9\uc758\uac00 \ud544\uc694\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uc801\uc6a9\ub418\uba70, \uc774\ub294 \ub9de\ucda4\ud654\ub41c \uad11\uace0\uc758 \ud6a8\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\ucee8\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\ub780?<\/h2>\n

\uc138\ucee8\ub4dc \ud30c\ud2f0(Second-party) \ucfe0\ud0a4\ub294 \ubcf5\uc7a1\ud558\uac8c \ub4e4\ub9b4 \uc218 \uc788\uc9c0\ub9cc \uc0ac\uc2e4 \ub9e4\uc6b0 \uac04\ub2e8\ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108 \uac04\uc5d0 \uacf5\uc720\ub418\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc785\ub2c8\ub2e4. \uc88b\uc544\ud558\ub294 \ucee4\ud53c\uc20d\uc774 \uace0\uac1d\uc758 \uc8fc\ubb38\uc744 \uae30\uc5b5\ud558\uace0 \uc788\ub2e4\uac00, \uc774 \uc815\ubcf4\ub97c \uadfc\ucc98 \ubca0\uc774\ucee4\ub9ac(\uc720\uc800 \ub3d9\uc758 \ud558\uc5d0) \uc640 \uacf5\uc720\ud558\ub294 \uacbd\uc6b0, \uc774\ub294 \uc138\ucee8\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc138\ucee8\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \ud55c \ud68c\uc0ac\uc5d0\uc11c \ube44\ub86f\ub418\uc9c0\ub9cc \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad00\uacc4\uc5d0 \uc788\ub294 \ub2e4\ub978 \ud68c\uc0ac\uc640 \uacf5\uc720\ub429\ub2c8\ub2e4.<\/p>\n

\uc694\uc57d\ud558\uc790\uba74, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \ud2b9\uc815 \uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud55c \uac83\uc774\uba70, \uc138\ucee8\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uacf5\uc720\uc640 \uad00\ub828\uc774 \uc788\uace0, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uad11\ubc94\uc704\ud55c \ucd94\uc801\uacfc \ud0c0\uac9f\ud305\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n

\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \ube0c\ub77c\uc6b0\uc800 \ub3d9\uc791<\/h2>\n

Safari\uc640 Firefox\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ucc28\ub2e8\ud558\uac70\ub098 \uc0ad\uc81c\ud569\ub2c8\ub2e4. Safari\uc758 \uc9c0\ub2a5\ud615 \ucd94\uc801 \ubc29\uc9c0(ITP) \uae30\ub2a5\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \uc81c\ud55c\ud558\uace0 \uc0ac\uc774\ud2b8 \uac04 \ucd94\uc801\uc744 \ucc28\ub2e8\ud558\uba70, Firefox\uc758 \uac15\ud654\ub41c \ucd94\uc801 \ubcf4\ud638(ETP) \uae30\ub2a5\uc740 \uc54c\ub824\uc9c4 \uc11c\ub4dc\ud30c\ud2f0 \ud2b8\ub798\ucee4\ub97c \uc790\ub3d9\uc73c\ub85c \ucc28\ub2e8\ud569\ub2c8\ub2e4.<\/p>\n

Google\ub3c4 \uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc5d0 \ub3d9\ucc38\ud558\uc5ec, \uc870\ub9cc\uac04 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ub2e8\uacc4\uc801\uc73c\ub85c \uc911\ub2e8\ud55c\ub2e4\ub294 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ud06c\ub86c \ud2b8\ub798\ud53d\uc758 1%\uc5d0\uc11c \ucfe0\ud0a4 \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud558\uc5ec \uadf8 \uc601\ud5a5\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8 \uacb0\uacfc\uc640 \uc601\uad6d \uacbd\uc7c1 \ubc0f \uc2dc\uc7a5 \ub2f9\uad6d\uc758 \uac80\ud1a0\uc5d0 \ub530\ub77c, Google\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \uc644\uc804\ud788 \ub2e8\uacc4\uc801\uc73c\ub85c \uc81c\uac70\ud558\uac8c \ub429\ub2c8\ub2e4. \uac1c\uc778 \ub9de\ucda4 \uad11\uace0\ub97c \ud65c\uc131\ud654\ud558\uba74\uc11c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 Google\uc758 Privacy Sandbox(\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4)<\/a> \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 API \uc138\ud2b8\ub97c \uc81c\uc548\ud588\uc2b5\ub2c8\ub2e4. \uc774 API\ub4e4\uc740 \uc77c\ub300\uc77c \ud0c0\uac9f\ud305, SKU \uc218\uc900\uc758 \uc0c1\ud488 \ucd94\ucc9c, \uc131\uacfc \uce21\uc815 \ub4f1 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uc720\uc9c0\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n

\ucfe0\ud0a4 \uad00\ub9ac \ubaa8\ubc94 \uc0ac\ub840<\/h2>\n

\uc6f9\uc0ac\uc774\ud2b8 \uc18c\uc720\uc790\ub294 \uba85\ud655\ud558\uace0 \uc720\uc800 \uce5c\ud654\uc801\uc778 \ucfe0\ud0a4 \ub3d9\uc758 \uba54\ucee4\ub2c8\uc998\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc774 \uaddc\uc815 \uc900\uc218 \ubc0f \ud22c\uba85\uc131\uc744 \uc704\ud574 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \ucfe0\ud0a4\uc758 \ubaa9\uc801\uc744 \uc124\uba85\ud558\uace0 \uc720\uc800\uc5d0\uac8c \ucfe0\ud0a4\ub97c \ud5c8\uc6a9 \ub610\ub294 \uac70\ubd80\ud560 \uc218 \uc788\ub294 \uc635\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ubc30\ub108\ub098 \ud31d\uc5c5\uc744 \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud22c\uba85\uc131\uacfc \ud1b5\uc81c\ub294 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \uc5f4\uc1e0\uc785\ub2c8\ub2e4. \uc720\uc800\ub294 \uc5b8\uc81c\ub4e0\uc9c0 \ucfe0\ud0a4\uc758 \uae30\ubcf8 \uc124\uc815\uc744 \uac80\ud1a0\ud558\uace0 \uad00\ub9ac\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc804\uc6a9 \ucfe0\ud0a4 \uc124\uc815 \ud398\uc774\uc9c0\ub098 \uae30\ubcf8 \uc124\uc815 \uc13c\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc740 \uc0ac\uc6a9\uc790\uac00 \ucfe0\ud0a4 \uae30\ubcf8 \uc124\uc815\uc744 \uc790\uc720\ub86d\uac8c \ubcc0\uacbd\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc720\uc800\uc758 \ub3d9\uc758\ub97c \uc5bb\uace0 \ud22c\uba85\uc131\uc744 \uc720\uc9c0\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 \uae30\uc5c5\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uaddc\uc815\uc744 \uc219\uc9c0\ud558\uace0 \ucfe0\ud0a4 \uc0ac\uc6a9 \uad00\ud589\uc744 \uad00\ub828 \ubc95\uaddc\uc5d0 \ub9de\ucd94\ub294 \uac83\uc774 \ubc18\ub4dc\uc2dc \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubaa8\ubc94 \uc0ac\ub840\ub97c \ub530\ub974\uba74 \uc720\uc800\uc758 \uc2e0\ub8b0\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uae0d\uc815\uc801\uc778 \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub9de\ucda4\ud654\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0ac\uc774\uc5d0 \uade0\ud615\uc744 \ub9de\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub294 \uc5b4\ub5bb\uac8c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc5d0 \ub300\ube44\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/h2>\n

\ube0c\ub77c\uc6b0\uc800\uac00 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub354 \ud070 \uc911\uc810\uc744 \ub450\uace0 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc81c\ud55c\uc774 \uac15\ud654\ub428\uc5d0 \ub530\ub77c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ubbf8\ub798\ub294 \ubd88\ud655\uc2e4\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub294 \ub300\uc548\uc744 \ubaa8\uc0c9\ud558\uc5ec \ucfe0\ud0a4 \uc5c6\ub294 \ubbf8\ub798\ub97c \uc900\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uac00 \uc544\ub2cc \uc6f9 \ud398\uc774\uc9c0 \ucee8\ud150\uce20\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ucee8\ud14d\uce04\uc5bc \uad11\uace0<\/a>, \uc720\ud1b5\uc0ac\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4, \ub300\uccb4ID<\/a>, Google \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ub4f1\uc758 \uc635\uc158\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud130\ub294 \ubbfc\ucca9\uc131\uc744 \uc720\uc9c0\ud558\uba70 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub2e4\uac00\uac00 \uad00\uc2ec\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \ud5e4\uccd0 \ub098\uac00\ub294 \ubc29\ubc95\uc744 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 \ud06c\ub9ac\ud14c\uc624\uc758 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud5c8\ube0c<\/a>\ub97c \ubc29\ubb38\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc774\ud574 \ucfe0\ud0a4\ub294 \uc628\ub77c\uc778 \uacbd\ud5d8\uc5d0\uc11c \uc911\uc694\ud55c \ubd80\ubd84\uc774\uc9c0\ub9cc \ucfe0\ud0a4\ub77c\ub3c4 \ub2e4 \uac19\uc740 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ucc28\uc774\uc810\uacfc \uadf8 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ucfe0\ud0a4\ub780? \ud37c\uc2a4\ud2b8\ud30c\ud2f0(First-party) \ucfe0\ud0a4\ub294 \uc0ac\uc6a9\uc790\uac00 \ubc29\ubb38\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0dd\uc131\ub418\uace0 \uc81c\uc5b4\ub418\uc5b4 \ubcf4\ub2e4 \uc6d0\ud65c\ud558\uace0 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ucfe0\ud0a4\ub294 \uc720\uc800\uc758 \ub85c\uadf8\uc778 \uc815\ubcf4, \uc5b8\uc5b4 \uae30\ubcf8 \uc124\uc815, \uc7a5\ubc14\uad6c\ub2c8 \ud3ec\ud568 \ud56d\ubaa9 \ub4f1\uc744 \uae30\uc5b5\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 […]<\/p>\n","protected":false},"author":14,"featured_media":20520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[668],"coauthors":[577],"class_list":{"0":"post-20518","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-addressability"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"download_url":"","download_button_text":"","has_mobile_version":false,"full_width_content":false,"embed_is_pardot_form":false,"embed_pardot_form":"","form_thank_you_content":"","embed_content":"","mobile_embed_content":"","custom_cta":{"title":"","description":"","link":""}},"yoast_head":"\n\ud37c\uc2a4\ud2b8 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub780 \ubb34\uc5c7\uc774\uba70, \ucfe0\ud0a4\uac00 \uc911\uc694\ud55c \uc774\uc720, \uadf8\uac83\uc774 \uc628\ub77c\uc778 \uacbd\ud5d8\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/whats-the-difference-between-first-and-third-party-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud37c\uc2a4\ud2b8 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub780 \ubb34\uc5c7\uc774\uba70, \ucfe0\ud0a4\uac00 \uc911\uc694\ud55c \uc774\uc720, \uadf8\uac83\uc774 \uc628\ub77c\uc778 \uacbd\ud5d8\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/whats-the-difference-between-first-and-third-party-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - 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