{"id":20529,"date":"2024-08-16T08:47:06","date_gmt":"2024-08-16T08:47:06","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20529"},"modified":"2024-11-27T01:25:52","modified_gmt":"2024-11-27T01:25:52","slug":"advanced-ai-and-the-future-of-first-party-data-in-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/advanced-ai-and-the-future-of-first-party-data-in-advertising\/","title":{"rendered":"\uad11\uace0 \uc2dc\uc7a5\uc5d0\uc11c Advanced AI\uc640 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc5ed\ud560"},"content":{"rendered":"<p>\uace0\uae09 AI\uac00 \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc0ac\uc6a9\uc744 \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \ub370\uc774\ud130 \ucd94\ub860\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc18c\uc2a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \uc18c\uc2a4 \uac04\uc758 \uacb0\uc815\ub860\uc801 \uc5f0\uacb0\uc5d0 \ud06c\uac8c \uc758\uc874\ud574 \uc654\uc73c\uba70 \uc5ec\ub7ec \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc11c\ud22c\ub974\uac8c \uc5f0\uacb0\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology\/\">Deep KNN<\/a> \uac19\uc740 \uace0\uae09 AI \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud574 \ubcf5\uc7a1\ud558\uace0 \uc81c\ub300\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc740 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc138\ud2b8\uc5d0\uc11c \ub354 \uc815\uad50\ud558\uac8c \ucd94\ub860\ud558\ub294 \uac83\uc744 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e6\uc73c\ub85c\uc368, \uac8c\uc784\uc758 \ud310\ub3c4\ub97c \ubc14\uafd4 \ub193\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 225\uac1c \uc720\ud1b5\uc0ac, 2,700\uac1c \ube0c\ub79c\ub4dc, 18,000\uac1c\uc758 DTC \ub124\ud2b8\uc6cc\ud06c\uac00 \ub370\uc774\ud130\ub97c \ud65c\uc131\ud654\ud558\uace0 \uad6c\ub9e4\uc5d0 \ub098\uc120 \uc18c\ube44\uc790\ub4e4\uacfc \ub354 \ub098\uc740 \ub300\ud654\ub97c \ub098\ub20c \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc874\u00a0 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0\uc11c\ub294 \ud45c \ud615\uc2dd\uc73c\ub85c \uad6c\uc131\ub41c \ud655\uc815\uc801 \ub370\uc774\ud130\uac00 \uc9c1\uc811\uc801\uc778 \uc5f0\uacb0\uacfc \ub9de\ucda4\ud654\uc758 \ud575\uc2ec\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uc5bb\uc73c\ub824\uba74 \uc18c\ube44\uc790\uc758 \ub3d9\uc758\uac00 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \uace0\uae09 AI \ubaa8\ub378\uc740 \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778\uc5d0\uc11c\uc758 \ud589\ub3d9 \ub370\uc774\ud130, \ub9e4\uc7a5 \ud658\uacbd, \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8 \ub4f1 \ub2e4\uc591\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc720\ud615\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \ucd94\ub860\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc5b4\ub5bb\uac8c \uace0\uac1d\uc774 \uc0c1\ud488\uc744 \ubc1c\uacac\ud574 \ube44\uad50\ud558\uace0 \uad6c\ub9e4\ud558\ub294\uc9c0 \ud30c\uc545\ud558\uc5ec \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uac8c\ub054 \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc81c\uac00 \uc560\ub4dc\ud14c\ud06c \ubd84\uc57c\uc5d0\uc11c \ucc98\uc74c \uc77c\uc744 \uc2dc\uc791\ud560 \ub54c\uc5d0\ub294 \uacc4\uc0b0 \ub2a5\ub825\uc5d0 \ud55c\uacc4\uac00 \uc788\uace0 \ubaa8\ub378\uc774 \uc9c4\ubcf4\ud558\uc9c0 \uc54a\uc544 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud574\ub3c4 \ubcc4\ub85c \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ubaa8\ub378\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \ub370 \uc2dc\uac04\uc774 \ub9ce\uc774 \uac78\ub9ac\uace0 \ubc88\uac70\ub85c\uc6e0\uc73c\uba70 \uacb0\uacfc\ubb3c\uc774 \ud3b8\ud5a5\uc801\uc73c\ub85c \ub098\ud0c0\ub098\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uc81c \ucca8\ub2e8 AI\uac00 \ub4f1\uc7a5\ud558\uace0 \ucef4\ud4e8\ud305 \uc5ed\ub7c9\uc774 \uc9c4\ubcf4\ud558\uba74\uc11c \ubaa8\ub378\uc744 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud560 \uc218 \uc788\uace0 \ubcf5\uc7a1\ud55c \ubd84\uc11d\ub3c4 \uac00\ub2a5\ud574\uc838, \uad11\uace0\uc758 \ubbf8\ub798\ub97c \uc704\ud55c \uae38\uc774 \uc5f4\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub807\uac8c \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0\uc11c, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 AI \ubaa8\ub378\uc5d0 \ub300\ud55c \ud6c8\ub828 \uc815\ubcf4\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uba70, \ub370\uc774\ud130\uac00 \ubd80\uc871\ud55c \ud658\uacbd\uc5d0\uc11c\ub3c4 \uac15\ub825\ud55c \ucd94\ub860\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc740 \uad11\uace0 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud574\uc904 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub3d9\uc758\ub97c \ubc1b\ub294 \ucc28\uc6d0\uc744 \ub6f0\uc5b4\ub118\uc5b4 \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ub370\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc774\ub7ec\ud55c \uac01 \ub370\uc774\ud130 \uc138\ud2b8(\ud1b5\uce6d \ucee4\uba38\uc2a4 \ub370\uc774\ud130) \ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uae09 AI\ub97c \uace0\uc720\ud558\uace0 \uc138\ubd80\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ucee4\uba38\uc2a4 \uc131\uacfc\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc874 \ubaa8\ub378\ub4e4\uc740 \uc7a0\uc7ac \uace0\uac1d \ub370\uc774\ud130, \ucee8\ud14d\uce04\uc5bc \ub370\uc774\ud130, \uad11\uace0 \ud37c\ud3ec\uba3c\uc2a4 \ub370\uc774\ud130, \uc0c1\ud488 \uc138\ubd80 \uc815\ubcf4\uc5d0 \uc758\uc874\ud574 \uc774\ub7ec\ud55c \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \uc18c\ube44\uc790 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc774 \ud1b5\ud569\ub418\uace0 \uc788\uc73c\uba70, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 ID\ub294 \uc5ec\uc804\ud788 \uc911\uc694\ud558\uc9c0\ub9cc \ub2e4\ub978 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ud1b5\ud569\uc740 \ud604\uc7ac \uac00\ub2a5\ud55c \uac83\uc744 \ud6e8\uc52c \ub6f0\uc5b4\ub118\uc5b4 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \uac00\uce58\ub97c \ub192\uc5ec\uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, 4,000\uc5ec \uac1c\uc758 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uc640 40\uc5b5 \uac1c\uc758 \uc0c1\ud488 SKU\uc5d0\uc11c \ub9e4\uc77c 20\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc628\ub77c\uc778 \ud2b8\ub79c\uc7ad\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ubc94\uc6a9 \uce74\ud0c8\ub85c\uadf8\ub85c \ud6c8\ub828\ub41c \ub525 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud558\uba74, \uc644\uc804\ud55c \uc775\uba85 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uacb0\uc815\ub860\uc801 \ub370\uc774\ud130 \ub9e4\uce58\uac00 \uc544\ub2c8\ub77c \ucd94\ub860\uc744 \uc0ac\uc6a9\ud574 \ub370\uc774\ud130\ub97c \ub9e4\ud551\ud568\uc73c\ub85c\uc368, \uc758\ub958 \uad6c\ub9e4\ub098 \ud734\uac00\ub97c \uacc4\ud68d\ud558\ub294 \uc720\uc800\uac00 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\ub97c \uc774\uc6a9\ud558\ub294\uc9c0, \uc544\ub2c8\uba74 \uc2dd\ub8cc\ud488 \uad6c\ub9e4\ub97c \uc704\ud574 \uc720\ud1b5\uc0ac \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294\uc9c0 \ub4f1\uc744 \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/the-bottom-line-of-privacy-sandbox-testing-what-you-need-to-know\/\">\uc800\uc758 \uc774\uc804 \ube14\ub85c\uadf8<\/a>\ub97c \uc77d\uc5b4\ubcf4\uc168\ub2e4\uba74, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8,\u00a0 ID\uc640 \ub2e4\ub978 \uc911\uc694\ud55c \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\ub294 \ud2b8\ub798\ucee4\uac00 \ud604\uc7ac \uad11\uace0 \uc5c5\uacc4\uc758 \uc911\uc694\ud55c \ud2b8\ub80c\ub4dc\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc544\uc2e4\uac81\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \uc0ac\uc6a9\ud574\uc628 \ubc29\ubc95\uc774, \uc55e\uc11c \uc124\uba85\ud55c \uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \ubaa8\ub378\ub85c \uad50\uccb4\ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ubcc0\ud654\uac00 \ud558\ub8fb\ubc24 \uc0ac\uc774\uc5d0 \uc77c\uc5b4\ub098\ub294 \uac83\uc774\ub77c\uae30\ubcf4\ub2e4\ub294 \uc810\uc9c4\uc801\uc73c\ub85c \uc9c4\ud589\ub418\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc544\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\ub97c \uc704\ud574 \uad6c\ucd95\ub41c \uc624\ub298\ub0a0\uc758 \uad11\ub300\ud55c \uc2dc\uc7a5\uc744 \uc720\uc9c0\ud558\ub824\uba74 \uac00\uae4c\uc6b4 \ubbf8\ub798\ub97c \ubaa9\ud45c\ub85c \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uacfc \ud604 \uad00\ud589\uc744 \ud65c\uc6a9\ud558\ub294 \uac83 \uc0ac\uc774\uc5d0\uc11c \uade0\ud615\uc744 \uc720\uc9c0\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\ub4e4\uc774 \uc774\ub7ec\ud55c \uae30\uc220 \ubcc0\ud654\uc5d0 \uc2e0\uacbd\uc4f0\uc9c0 \uc54a\uace0 \ud575\uc2ec\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\uc5d0\ub9cc \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc774 \ub458 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ud798\uc4f0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130, ID, \ucee4\uba38\uc2a4 \ub370\uc774\ud130, \uc18c\ube44\uc790 \ud589\ub3d9 \ub610\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ub4f1 \ubaa8\ub4e0 \ubb38\uc81c\ub97c \ub17c\uc758\ud560 \ub54c, \ub354 \ud070 \uadf8\ub9bc\uc744 \ubcf4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uac01 \uc694\uc18c\ub294 \ud568\uaed8 \uad11\uace0\uc758 \ubbf8\ub798\ub97c \ud615\uc131\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud604\uc7ac\uc640 \ubbf8\ub798\uc758 \ud601\uc2e0\uc744 \uc5f0\uacb0\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uba70, \uc774\ub7ec\ud55c \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/solutions\/addressability\/\">\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \ud5c8\ube0c<\/a>\ub97c \ubc29\ubb38\ud558\uc5ec \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 Advanced AI\ub97c \ud65c\uc6a9\ud558\uc5ec \ub300\uaddc\ubaa8\ub85c \uad11\uace0 \ud6a8\uacfc\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uace0\uae09 AI\uac00 \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc0ac\uc6a9\uc744 \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \ub370\uc774\ud130 \ucd94\ub860\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc18c\uc2a4\uc640 \uc11c\ub4dc\ud30c\ud2f0 \uc18c\uc2a4 \uac04\uc758 \uacb0\uc815\ub860\uc801 \uc5f0\uacb0\uc5d0 \ud06c\uac8c \uc758\uc874\ud574 \uc654\uc73c\uba70 \uc5ec\ub7ec \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc11c\ud22c\ub974\uac8c \uc5f0\uacb0\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 Deep KNN \uac19\uc740 \uace0\uae09 AI \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud574 \ubcf5\uc7a1\ud558\uace0 \uc81c\ub300\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc740 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