{"id":20646,"date":"2024-10-11T20:45:50","date_gmt":"2024-10-11T20:45:50","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20646"},"modified":"2025-01-08T17:04:18","modified_gmt":"2025-01-08T17:04:18","slug":"state-of-consumer-electronics","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/state-of-consumer-electronics\/","title":{"rendered":"\uc804\uc790 \uc81c\ud488 \ud2b8\ub80c\ub4dc: 2024\ub144 \ud558\ubc18\uae30 \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8"},"content":{"rendered":"<p>\ucd5c\uc2e0 \uae00\ub85c\ubc8c \ub9ac\uc11c\uce58 \uacb0\uacfc\uc5d0 \ub530\ub974\uba74 \ud14c\ud06c \uc1fc\ud37c\ub4e4\uc740 \uc62c\ud574 \uc804\uc790 \uc81c\ud488 \uc1fc\ud551\uc744 \ub354\uc6b1 \ub298\ub9ac\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae09\uc99d\uc758 \uc6d0\uc778\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uac00 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\ub294\uc9c0, \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \uace0\ub824\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b8\uc81c \uc2e0\uc81c\ud488\uc73c\ub85c \uad50\uccb4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740\uc9c0\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud574\ub2f9 \uc870\uc0ac\ub85c \ud655\uc778\ub41c \uc778\uc0ac\uc774\ud2b8\uc640 \uc5ec\ub7ec \uc720\uc6a9\ud55c \uc815\ubcf4\ub4e4\uc740 \ucd5c\uadfc \ucd9c\uc2dc\ud55c <a href=\"https:\/\/go.criteo.com\/kr\/consumer-electronics-consumer-insights\/\">\ud06c\ub9ac\ud14c\uc624\uc758 \uc804\uc790 \uc81c\ud488 \ud604\ud669<\/a> \ub9ac\ud3ec\ud2b8\uc5d0 \ubcf4\ub2e4 \uc0c1\uc138\ud788 \ub2f4\uacbc\uc2b5\ub2c8\ub2e4. \uc774 \ub9ac\ud3ec\ud2b8\ub294 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \ubc0f \uc720\ud1b5\uc0ac \ud30c\ud2b8\ub108\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 16,000\uc5ec \uba85\uc758 \uae00\ub85c\ubc8c \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud3ec\ud2b8\uc758 \ub0b4\uc6a9\uc744 \uc0b4\ud3b4\ubcf4\ub824\uba74 \uacc4\uc18d \uc77d\uc5b4\ubcf4\uc138\uc694.<\/p>\n<h2>\uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud655\ub300\ub41c 3\ubd84\uae30 \uc608\uc0b0<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd5c\uc2e0 \uae30\uc220\uc5d0 \uc9c0\ucd9c\ub420 \ube44\uc6a9\uc774 \uc99d\uac00 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ubbf8\uad6d, \uc601\uad6d, \ud504\ub791\uc2a4, \ub3c5\uc77c \uace0\uac1d 10\uba85 \uc911 7\uba85\uc740 \uc62c 3\ubd84\uae30\uc5d0 \uc804\ub144 \ub300\ube44 \uc804\uc790\uc81c\ud488\uc5d0 \ub354 \ub9ce\uc774 \uc9c0\ucd9c\uc744 \ud558\uac70\ub098 \uac19\uc740 \uae08\uc561\uc744 \uc9c0\ucd9c\ud560 \uc608\uc815\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc77c\ubcf8 \uace0\uac1d 10\uba85 \uc911 9\uba85\uc740 \uc9c0\ucd9c\uc744 \ub298\ub9ac\uac70\ub098 \uc720\uc9c0\ud560 \uacc4\ud68d\uc774\uba70, \ud55c\uad6d\ub3c4 \uacac\uace0\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc5ec, 10\uba85 \uc911 6\uba85\uc774 \uc804\uc790\uc81c\ud488\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc744 \ub298\ub9ac\uac70\ub098 \uadf8\ub300\ub85c \uc720\uc9c0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc989, \ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \uc2e0\uae30\uc220\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc744 \uc720\uc9c0\ud558\uac70\ub098 \ud655\ub300\ud560 \uacc4\ud68d\uc744 \uc138\uc6b0\uace0 \uc788\uc73c\uba70, \uc55e\uc73c\ub85c\ub3c4 \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uacc4\uc18d\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_20647\" aria-describedby=\"caption-attachment-20647\" style=\"width: 1063px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20647 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc804-\uc138\uacc4\uc801\uc73c\ub85c-\ud655\ub300\ub41c-3\ubd84\uae30-\uc608\uc0b0.png\" alt=\"\" width=\"1063\" height=\"510\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc804-\uc138\uacc4\uc801\uc73c\ub85c-\ud655\ub300\ub41c-3\ubd84\uae30-\uc608\uc0b0.png 1063w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc804-\uc138\uacc4\uc801\uc73c\ub85c-\ud655\ub300\ub41c-3\ubd84\uae30-\uc608\uc0b0-300x144.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc804-\uc138\uacc4\uc801\uc73c\ub85c-\ud655\ub300\ub41c-3\ubd84\uae30-\uc608\uc0b0-1024x491.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc804-\uc138\uacc4\uc801\uc73c\ub85c-\ud655\ub300\ub41c-3\ubd84\uae30-\uc608\uc0b0-768x368.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc804-\uc138\uacc4\uc801\uc73c\ub85c-\ud655\ub300\ub41c-3\ubd84\uae30-\uc608\uc0b0-630x302.png 630w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/><figcaption id=\"caption-attachment-20647\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38\uc870\uc0ac, 2024\ub144 3\ubd84\uae30(N=4,739) \ubc0f 2023\ub144 4\ubd84\uae30(N=6,424). \uc804 \uc138\uacc4.<\/figcaption><\/figure>\n<h2>TV \ucc44\ub110\ucc98\ub7fc \uc27d\uac8c \ube0c\ub79c\ub4dc\ub97c \ubc14\uafb8\ub294 \uc18c\ube44\uc790\ub4e4<\/h2>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \uadf8\ub4e4\uc758 \ub2c8\uc988\ub97c \ucda9\uc871 \uc2dc\ucf1c\uc904 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc5d0 \uc810\uc810 \ub354 \ub9c8\uc74c\uc744 \uc5f4\uace0 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\ub97c \uc2dc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac00 \uc804\uc790\uc81c\ud488\uc758 \uacbd\uc6b0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4 \uc804\uc5d0 \ucd5c\uc18c 3\uac1c\uc758 \ube0c\ub79c\ub4dc\ub97c \ube44\uad50\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788, \ub2e4\uc591\ud55c \uce74\ud14c\uace0\ub9ac\uc640 \uad6d\uac00\uc5d0\uc11c, \uc804\uc790\uc81c\ud488\uc744 \uc790\uc8fc \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\ub4e4 \uc911 3\ubd84\uc758 1 \uc774\uc0c1\uc774 \ucd5c\uadfc \uad6c\ub9e4 \uc2dc \uc9c0\ub09c 1\ub144 \ub3d9\uc548 \uad6c\ub9e4\ud55c \uc801\uc774 \uc5c6\ub294 \ube0c\ub79c\ub4dc\ub97c \uc120\ud0dd\ud588\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_20649\" aria-describedby=\"caption-attachment-20649\" style=\"width: 1084px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20649 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790\uc758-\ube44\uc728.png\" alt=\"\" width=\"1084\" height=\"476\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790\uc758-\ube44\uc728.png 1084w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790\uc758-\ube44\uc728-300x132.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790\uc758-\ube44\uc728-1024x450.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790\uc758-\ube44\uc728-768x337.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790\uc758-\ube44\uc728-630x277.png 630w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\" \/><figcaption id=\"caption-attachment-20649\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 &#8211; \uc804 \uc138\uacc4, 2024\ub144 4\uc6d4 9~15\uc77c \ud55c \uc8fc\uac04 \uad6c\ub9e4\ub41c \uac00\uc804\uc81c\ud488, \uacfc\uac70 12\uac1c\uc6d4\uc758 \uad6c\ub9e4 \ud589\ub3d9 \uace0\ub824.<\/figcaption><\/figure>\n<h2>\uad6c\ub9e4 \uacb0\uc815 \uc804 \uccb4\ud5d8\uc744 \uc120\ud638\ud558\ub294 \uc18c\ube44\uc790\ub4e4<\/h2>\n<p>\uc804 \uc138\uacc4\uc758 \uc804\uc790\uc81c\ud488 \uc18c\ube44\uc790\ub4e4\uc740 \uc9c1\uc811 \uccb4\ud5d8\ud574\ubcf4\ub294 \uac83\uc744 \uc120\ud638\ud558\uba70, \uccb4\ud5d8\uc740 \uc758\uc0ac \uacb0\uc815\uc5d0 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uac70\uc758 \uc808\ubc18\uc5d0 \ud574\ub2f9\ud558\ub294 44%\uac00 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uae30\uc220 \uc81c\ud488\uc744 \uc9c1\uc811 \uc0ac\uc6a9\ud574 \ubcf4\ub294 \uac83\uc744 \uc120\ud638\ud55c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_20651\" aria-describedby=\"caption-attachment-20651\" style=\"width: 937px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20651 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uad6c\ub9e4-\uacb0\uc815-\uc804-\uccb4\ud5d8\uc744-\uc120\ud638\ud558\ub294-\uc18c\ube44\uc790\ub4e4.png\" alt=\"\" width=\"937\" height=\"405\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uad6c\ub9e4-\uacb0\uc815-\uc804-\uccb4\ud5d8\uc744-\uc120\ud638\ud558\ub294-\uc18c\ube44\uc790\ub4e4.png 937w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uad6c\ub9e4-\uacb0\uc815-\uc804-\uccb4\ud5d8\uc744-\uc120\ud638\ud558\ub294-\uc18c\ube44\uc790\ub4e4-300x130.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uad6c\ub9e4-\uacb0\uc815-\uc804-\uccb4\ud5d8\uc744-\uc120\ud638\ud558\ub294-\uc18c\ube44\uc790\ub4e4-768x332.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\uad6c\ub9e4-\uacb0\uc815-\uc804-\uccb4\ud5d8\uc744-\uc120\ud638\ud558\ub294-\uc18c\ube44\uc790\ub4e4-630x272.png 630w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><figcaption id=\"caption-attachment-20651\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38\uc870\uc0ac, 2024\ub144 3\ubd84\uae30(N=3,107). \uc804 \uc138\uacc4.<\/figcaption><\/figure>\n<p>\uccb4\ud5d8\uc740 \uc628\ub77c\uc778\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc804\uc790\uc81c\ud488\uc744 \uc790\uc8fc \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\ub4e4\uc740 \uc5b8\ubc15\uc2f1 \ubc0f \ub9ac\ubdf0 \uc601\uc0c1\uc744 \ubcf4\ub294 \uacbd\uc6b0\uac00 35%\ub85c \ub2e4\ub978 \uce74\ud14c\uace0\ub9ac\uc758 \uace0\uac1d\ub4e4(25%) \ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uac83\uc73c\ub85c \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uae38\uac8c \uc2a4\ud06c\ub864\ud558\uace0 \ube60\ub974\uac8c \ud074\ub9ad\ud558\ub294 \uc18c\ube44\uc790\ub4e4<\/h2>\n<p>\uad6c\ub9e4\uae4c\uc9c0 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uc740 \ub9e4\uc6b0 \ub2e4\uc591\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uace0\uac1d\uc740 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 49\uc77c\uc774 \uac78\ub9ac\uace0, \uc5b4\ub5a4 \uace0\uac1d\uc740 \ud0d0\uc0c9\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0 \ub2e8 32\ubd84\uc774 \uac78\ub9bd\ub2c8\ub2e4. \ud3c9\uade0\uc801\uc73c\ub85c \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc57d 20\uc77c\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. \uae30\uac04\uc5d0 \uc0c1\uad00\uc5c6\uc774 \ubaa8\ub4e0 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uc73c\ub824\uba74 \uc0c1\uc2dc \ub178\ucd9c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub9e4\ud558\uae30 \uc9c1\uc804\uae4c\uc9c0\ub3c4 \uace0\uac1d\ub4e4\uc740 \uc5ec\uc804\ud788 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \uace0\ub824\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub178\ud2b8\ubd81 \uad6c\ub9e4\uc790\uc758 3\ubd84\uc758 1 \uc774\uc0c1\uc740 \uad6c\ub9e4 \uba70\uce60 \uc804\uae4c\uc9c0\ub3c4 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\ub97c \uacc4\uc18d \ube44\uad50\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_20653\" aria-describedby=\"caption-attachment-20653\" style=\"width: 1140px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20653 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\ucd5c\ucd08-\ud45c\uc2dc\ub418\ub294-\ud398\uc774\uc9c0-\uc870\ud68c\ubd80\ud130-\uad6c\ub9e4\uae4c\uc9c0-\uc18c\uc694\ub41c-\uc77c\uc218.png\" alt=\"\" width=\"1140\" height=\"445\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\ucd5c\ucd08-\ud45c\uc2dc\ub418\ub294-\ud398\uc774\uc9c0-\uc870\ud68c\ubd80\ud130-\uad6c\ub9e4\uae4c\uc9c0-\uc18c\uc694\ub41c-\uc77c\uc218.png 1140w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\ucd5c\ucd08-\ud45c\uc2dc\ub418\ub294-\ud398\uc774\uc9c0-\uc870\ud68c\ubd80\ud130-\uad6c\ub9e4\uae4c\uc9c0-\uc18c\uc694\ub41c-\uc77c\uc218-300x117.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\ucd5c\ucd08-\ud45c\uc2dc\ub418\ub294-\ud398\uc774\uc9c0-\uc870\ud68c\ubd80\ud130-\uad6c\ub9e4\uae4c\uc9c0-\uc18c\uc694\ub41c-\uc77c\uc218-1024x400.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\ucd5c\ucd08-\ud45c\uc2dc\ub418\ub294-\ud398\uc774\uc9c0-\uc870\ud68c\ubd80\ud130-\uad6c\ub9e4\uae4c\uc9c0-\uc18c\uc694\ub41c-\uc77c\uc218-768x300.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/\ucd5c\ucd08-\ud45c\uc2dc\ub418\ub294-\ud398\uc774\uc9c0-\uc870\ud68c\ubd80\ud130-\uad6c\ub9e4\uae4c\uc9c0-\uc18c\uc694\ub41c-\uc77c\uc218-630x246.png 630w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><figcaption id=\"caption-attachment-20653\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4, \uc8fc\uc694 \uc720\ud1b5\uc0ac\uc758 \uac00\uc804\uc81c\ud488 \uac70\ub798, \uccab \uc0c1\ud488 \uc138\ubd80\uc815\ubcf4 \ud398\uc774\uc9c0 \uc870\ud68c\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0 \uc18c\uc694\ub41c \ud3c9\uade0 \uc2dc\uac04, \uac00\uc7a5 \uc624\ub798 \uac78\ub9b0 \uad6c\ub9e4\uc790 25%, \ubaa8\uc9d1\ub2e8 \ud3c9\uade0, \uac00\uc7a5 \uc9e7\uac8c \uac78\ub9b0 \uad6c\ub9e4\uc790 25%. 2024\ub144 5\uc6d4 14~20\uc77c \ud55c \uc8fc\uac04 \uad6c\ub9e4, 3\uac1c\uc6d4 \uc804 \uac80\uc0c9. \uc2e0\uaddc \uad6c\ub9e4\uc790\ub9cc \ud574\ub2f9.<\/figcaption><\/figure>\n<h2>\uc804\uc790\uc81c\ud488 \ube0c\ub79c\ub4dc \ubc0f \ub9ac\ud14c\uc77c\uc0ac\ub97c \uc704\ud55c \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8<\/h2>\n<ul>\n<li><strong>\ucd5c\uace0 <\/strong><strong>\ub9e4\ucd9c <\/strong><strong>\uc2dc\uae30\uc5d0 <\/strong><strong>\ub9de\uac8c <\/strong><strong>\ucea0\ud398\uc778 <\/strong><strong>\uc9c4\ud589 <\/strong><strong>\ub0a0\uc9dc\ub97c <\/strong><strong>\uc870\uc815\ud558\uc138\uc694. <\/strong>\uc608\ub97c \ub4e4\uc5b4, \ube44\ub514\uc624 \uac8c\uc784 \ucf58\uc194\uc758 \ub9e4\ucd9c\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc815\uc810\uc744 \ucc0d\uace0, \uad6c\ub9e4\uae4c\uc9c0 \uac78\ub9ac\ub294 \ud3c9\uade0 \uae30\uac04\uc740 20\uc77c\uc785\ub2c8\ub2e4. \uc989, \uace0\uac1d\ub4e4\uc740 11\uc6d4 9\uc77c\uacbd\uc5d0 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc2dc\uc791\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\u2019<\/strong><strong>\uc2e0\uaddc <\/strong><strong>\uace0\uac1d\u2019<\/strong><strong>\uc5d0\uac8c <\/strong><strong>\uad6c\ub9e4\ud560 <\/strong><strong>\uc774\uc720\ub97c <\/strong><strong>\uc81c\uacf5\ud558\uc138\uc694. <\/strong>\uc804\uc790\uc81c\ud488 \uad6c\ub9e4 \uace0\uac1d\uc758 3\ubd84\uc758 1\uc774 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uc2dc\ub3c4\ud560 \uc758\ud5a5\uc774 \uc788\uc73c\ubbc0\ub85c, \uc9c0\uae08\uc774 \uc0c8\ub85c\uc6b4 \uac83\uc744 \uc2dc\ub3c4\ud574\ubcfc \ub54c\ub77c\ub294 \uc0ac\uc2e4\uc744 \uac15\uc870\ud558\ub294 \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub85c \uad00\uc2ec\uc744 \ub04c\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ub208\uc5d0 <\/strong><strong>\ub744\uc138\uc694. <\/strong>\uace0\uac1d\ub4e4\uc740 \uc804\uc790\uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \ucd5c\uc18c 3\uac1c \ube0c\ub79c\ub4dc\ub97c \ube44\uad50\ud558\uae30 \ub54c\ubb38\uc5d0, \uc8fc\uc694 \ucc28\ubcc4\ud654 \uc694\uc18c\ub97c \uac15\uc870\ud558\ub294 \uad11\uace0\ub85c \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\ub78c\ub4e4\uc744 \ub9ac\ud0c0\uac9f\ud305\ud574\uc57c \ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac \uc81c\ud488\uc774 \uc544\ub2c8\ub77c \uc6b0\ub9ac \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub3c4\ub85d \uc124\ub4dd\ub825 \uc788\ub294 \uc774\uc720\ub97c \uc81c\uacf5\ud558\uace0 \uace0\uac1d\uc774 \uba38\ub9ac \uc18d\uc5d0 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc62c\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub9c8\ucf00\ud305\uc744 \uac15\ud654\ud558\uae30 \uc704\ud55c \ub354 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc6d0\ud558\uc2dc\uba74 <a href=\"https:\/\/go.criteo.com\/kr\/consumer-electronics-consumer-insights\/\">2024 \uc804\uc790\uc81c\ud488 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a> \ub97c \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uc2e0 \uae00\ub85c\ubc8c \ub9ac\uc11c\uce58 \uacb0\uacfc\uc5d0 \ub530\ub974\uba74 \ud14c\ud06c \uc1fc\ud37c\ub4e4\uc740 \uc62c\ud574 \uc804\uc790 \uc81c\ud488 \uc1fc\ud551\uc744 \ub354\uc6b1 \ub298\ub9ac\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae09\uc99d\uc758 \uc6d0\uc778\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uac00 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\ub294\uc9c0, \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \uace0\ub824\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b8\uc81c \uc2e0\uc81c\ud488\uc73c\ub85c \uad50\uccb4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740\uc9c0\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc870\uc0ac\ub85c \ud655\uc778\ub41c \uc778\uc0ac\uc774\ud2b8\uc640 \uc5ec\ub7ec \uc720\uc6a9\ud55c \uc815\ubcf4\ub4e4\uc740 \ucd5c\uadfc \ucd9c\uc2dc\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\uc790 \uc81c\ud488 \ud604\ud669 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":20655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[559],"class_list":{"0":"post-20646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-industry-consumer-electronics","9":"criteo-business-enterprise","10":"criteo-business-retail-media","11":"criteo-business-small-and-medium","12":"criteo-solution-customer-retention","13":"criteo-solution-dynamic-retargeting","14":"criteo-solution-retail-media","15":"criteo-solution-customer-acquisition","16":"criteo-platform-commerce-growth","17":"criteo-platform-commerce-max"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc804\uc790 \uc81c\ud488 \ud2b8\ub80c\ub4dc: 2024\ub144 \ud558\ubc18\uae30 \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ucea0\ud398\uc778 \uc804\ub7b5 \uac15\ud654\ub97c \uc704\ud55c \ub3c5\uc810 \uc778\uc0ac\uc774\ud2b8\uac00 \ub2f4\uae34 \ucd5c\uc2e0 \uc804\uc790 \uc81c\ud488 \ub9ac\ud3ec\ud2b8\ub97c \ud655\uc778 \ud574 \ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/state-of-consumer-electronics\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc804\uc790 \uc81c\ud488 \ud2b8\ub80c\ub4dc: 2024\ub144 \ud558\ubc18\uae30 \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8 | KR - Criteo\" \/>\n<meta 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