{"id":20659,"date":"2024-10-14T19:37:29","date_gmt":"2024-10-14T19:37:29","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20659"},"modified":"2024-10-14T20:01:23","modified_gmt":"2024-10-14T20:01:23","slug":"how-to-increase-roas","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/how-to-increase-roas\/","title":{"rendered":"ROAS \uc0c1\uc2b9\uc744 \uc704\ud55c \uc804\ub7b5 : \uad11\uace0\ube44\ub97c \ucd5c\uc801\ud654\ud558\ub294 4\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uba74\uc11c, \ub9c8\ucf00\ud305\uc5d0 \uc9c0\ucd9c\ub418\ub294 \ubaa8\ub4e0 \ube44\uc6a9\uc774 \uadf8 \uc5b4\ub290 \ub54c \ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0\uc758 \uae30\uc5c5\ub4e4\uc740 \ud074\ub9ad \uadf8 \uc774\uc0c1, \uad11\uace0 \uc9c0\ucd9c\ub85c\ubd80\ud130 \ubc1c\uc0dd\ud558\ub294 \uc2e4\uc9c8\uc801\uc778 \uc218\uc775\uc744 \uc6d0\ud569\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0 ROAS(\uad11\uace0 \ub300\ube44 \uc218\uc775\ub960) \ub294 \ube60\ub974\uac8c \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ud575\uc2ec \uc9c0\ud45c\ub85c \uc790\ub9ac \uc7a1\uc558\uc8e0.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc5b4\ub5bb\uac8c \uc608\uc0b0\uc744 \uc18c\uc9c4\ud558\uc9c0 \uc54a\uace0 ROAS\ub97c \ub298\ub9b4 \uc218 \uc788\uc744\uae4c\uc694? \uc758\uc678\ub85c \uac04\ub2e8\ud569\ub2c8\ub2e4. \uc62c\ubc14\ub978 \ub178\ud558\uc6b0\ub9cc \uc788\uc73c\uba74 \uc27d\uac8c \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc874 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\ub4e0 \ucc98\uc74c\ubd80\ud130 \ub2e4\uc2dc \uc2dc\uc791\ud558\ub4e0, ROAS\ub97c \ub192\uc774\uace0 \ubaa8\ub4e0 \uad11\uace0\ube44 \uc9c0\ucd9c\ub85c \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\ub294 4\uac00\uc9c0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud301\uc744 \ud655\uc778\ud558\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h2>\uc815\uc758: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c ROAS\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n<p>ROAS, \uc989 \uad11\uace0 \uc218\uc775\ub960\uc740 \ub2f9\uc2e0\uc758 \ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc5bc\ub9c8\ub098 \uc798 \uc6cc\ud0b9\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \uac04\ub2e8\ud558\uc9c0\ub9cc \uac15\ub825\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, <strong>ROAS<\/strong><strong>\ub97c \ud1b5\ud574 \ub2f9\uc2e0\uc740 \uad11\uace0\uc5d0 \uc9c0\ucd9c\ud55c \ube44\uc6a9 \ub300\ube44 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc218\uc775\uc744 \uc62c\ub838\ub294\uc9c0 \ud655\uc778 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong> \ub2f9\uc2e0\uc758 \uad11\uace0\uac00 \uc2e4\uc81c\ub85c \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0, \uc544\ub2c8\uba74 \uadf8\uc800 \uad11\uace0\uc758 \ud64d\uc218 \uc18d\uc5d0 \ubb3b\ud600 \uc0ac\ub77c\uc9c0\uace0 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ud3b8\ub9ac\ud55c \ubc29\ubc95\uc774\uc8e0.<\/p>\n<p>\uae30\ubcf8 \uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\">ROAS = \uad11\uace0\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ub9e4\ucd9c \/ \uad11\uace0 \ube44\uc6a9<\/p>\n<p>\ub9cc\uc57d \ub2f9\uc2e0\uc774 \ucea0\ud398\uc778\uc5d0 100\ub9cc\uc6d0\uc744 \uc9c0\ucd9c\ud558\uace0 5\ubc31\ub9cc\uc6d0\uc758 \ub9e4\ucd9c\uc774 \ubc1c\uc0dd\ud588\ub2e4\uba74, ROAS\ub294 5:1\uc774 \ub429\ub2c8\ub2e4. \ud22c\uc790\ud55c 1,000\uc6d0\ub9c8\ub2e4 5,000\uc6d0\uc758 \uc218\uc775\uc744 \uc62c\ub838\ub2e4\ub294 \uc758\ubbf8 \uc785\ub2c8\ub2e4. ROAS\ub294 \ubcf4\ud1b5 \ubc31\ubd84\uc728\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \uadf8 \uc608\ub97c \ub354 \uc790\uc138\ud788 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7f0 \uacc4\uc0b0\uc774 \uc911\uc694\ud55c \uc774\uc720\uac00 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<p>\uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc774 \uad11\uace0\ub97c \ubcf4\uc558\ub294\uc9c0\ub97c \ud655\uc778\ud558\ub294 \ud074\ub9ad\uc774\ub098 \ub178\ucd9c\uacfc \ub2ec\ub9ac, ROAS\ub294 \uc218\uc775\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4. \uad11\uace0\uac00 \uc2e4\uc81c\ub85c \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uc9c1\uc811\uc801\uc778 \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \u2018\uc6b0\uc218\ud55c\u2019 ROAS\ub294 \uc5b4\ub290 \uc815\ub3c4\uc77c\uae4c\uc694? \uc5c5\uacc4\uc640 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2e4\ub974\uaca0\uc9c0\ub9cc, \uc77c\ubc18\uc801\uc73c\ub85c \uc218\uce58\uac00 \ub192\uc744\uc218\ub85d \uc6b0\uc218\ud558\ub2e4\uace0 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/p>\n<p>\u2018\uc6b0\uc218\ud55c\u2019 ROAS\ub294 \ub2f9\uc2e0\uc758 \ubaa9\ud45c\uc640 \uc0ac\uc6a9\ud558\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0 \ub530\ub77c \ub2e4\ub974\ub2e4\ub294 \uc810\uc744 \uba85\uc2ec\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u2018\uc190\uc775\ubd84\uae30\uc810\u2019 ROAS\ub780?<\/h2>\n<p>\uc190\uc775\ubd84\uae30\uc810 ROAS\ub77c\ub294 \uc6a9\uc5b4\ub97c \ub4e4\uc5b4\ubcf4\uc168\uc744 \uac81\ub2c8\ub2e4. \uc880 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\ubcf8\uc801\uc73c\ub85c \uc190\uc775\ubd84\uae30\uc810 ROAS\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uc218\uc775\uc774 \uad11\uace0 \ube44\uc6a9\uacfc \uac19\uc544\uc9c0\ub294 \uc9c0\uc810\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \uc190\ud574\ub97c \ubcf4\uc9c0 \uc54a\uc9c0 \uc704\ud574 \ub2ec\uc131\ud574\uc57c \ud558\ub294 ROAS \ub85c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc190\uc775\ubd84\uae30\uc810 ROAS \uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<p style=\"text-align: center;\">\uc190\uc775\ubd84\uae30\uc810 ROAS = 1 \/ \uc774\uc775 \ub9c8\uc9c4<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc774\uc775 \ub9c8\uc9c4\uc774 25%\uc778 \uacbd\uc6b0 \uc190\uc775\ubd84\uae30\uc810 ROAS\ub294 4:1\uc785\ub2c8\ub2e4. \ube44\uc6a9 1,000\uc6d0\uc744 \uc9c0\ucd9c\ud560 \ub54c\ub9c8\ub2e4 4,000\uc6d0\uc758 \uc218\uc775\uc744 \ub0b4\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2>ROAS\ub97c \ubc31\ubd84\uc728\ub85c \uacc4\uc0b0\ud558\ub294 \ubc29\ubc95<\/h2>\n<p>ROAS\ub97c \ud574\uc11d\ud558\ub294 \uac00\uc7a5 \uc26c\uc6b4 \ud615\uc2dd \uc911 \ud558\ub098\ub294 \ubc31\ubd84\uc728\ub85c, \uacc4\uc0b0 \ubc29\ubc95\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4.<\/p>\n<p>ROAS (\uad11\uace0 \uc218\uc775\ub960) \uacf5\uc2dd:<\/p>\n<p style=\"text-align: center;\">ROAS % = (\uad11\uace0 \uc218\uc775 \/ \uad11\uace0 \ube44\uc6a9) x 100<\/p>\n<p>\uc774 \uacf5\uc2dd\uc744 \ud1b5\ud574 \ub2f9\uc2e0\uc774 \uad11\uace0\ube44\ub85c \uc9c0\ucd9c\ud55c 1,000\uc6d0\uc774 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc218\uc775\uc73c\ub85c \ub3cc\uc544\uc624\ub294\uc9c0 \ubc31\ubd84\uc728\ub85c \ud655\uc778 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. ROAS\uac00 \ub192\uc744\uc218\ub85d \uad11\uace0\uac00 \ud6a8\uacfc\uac00 \ub192\ub2e4\ub294 \uc758\ubbf8\uc774\uace0, ROAS\uac00 \ub0ae\uc744\uc218\ub85d \uac1c\uc120\uc758 \uc5ec\uc9c0\uac00 \uc788\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uc6b0\uc218\ud55c ROAS \ubc31\ubd84\uc728 \uc218\uce58\ub294 \uc5bc\ub9c8\uc77c\uae4c\uc694? \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uba87 \uac00\uc9c0 \uc608\ub97c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n\n<table id=\"tablepress-3\" class=\"tablepress tablepress-id-3 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">\uc608\uc2dc 1: \uc774\ucee4\uba38\uc2a4 \uc2a4\ud1a0\uc5b4<\/th><th class=\"column-2\">\uc608\uc2dc 2: SaaS \uae30\uc5c5<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\ud55c \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\uac00 \uc774\ubc88 \ub2ec\uc5d0 \uc1fc\ud551 \uac80\uc0c9 \uad11\uace0\uc5d0 200\ub9cc\uc6d0\uc744 \uc9c0\ucd9c\ud588\uace0, \ub9e4\ucd9c\uc740 1\ucc9c\ub9cc\uc6d0\uc774\uc5c8\uc2b5\ub2c8\ub2e4. ROAS\ub97c \uacc4\uc0b0\ud558\ub824\uba74: <br \/>\n<br \/>\n<br \/>\nROAS = (1,000\ub9cc\uc6d0 \/ 200) x 100 = 500% <br \/>\n<br \/>\n<br \/>\n\uc774 \uacbd\uc6b0, \uad11\uace0\ube44 1,000\uc6d0\ub9c8\ub2e4 5,000\uc6d0\uc744 \ubc8c\uc5b4 \ub4e4\uc600\uc2b5\ub2c8\ub2e4. \ub098\uc058\uc9c0 \uc54a\uc740 \uacb0\uacfc\uc785\ub2c8\ub2e4. <br \/>\n<\/td><td class=\"column-2\">\ud55c SaaS \uae30\uc5c5\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0\uc5d0 500\ub9cc\uc6d0\uc744 \uc9c0\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc73c\ub85c \ub2ec\uc131\ud55c \uad6c\ub3c5\ub8cc \ub9e4\ucd9c\uc740 1,200\ub9cc\uc6d0\uc785\ub2c8\ub2e4. <br \/>\n<br \/>\n<br \/>\nROAS = (1,200\ub9cc\uc6d0 \/ 500) x 100 = 240% <br \/>\n<br \/>\n<br \/>\n \uc774 \uc218\uc775\ub960\uc740 \uc606\uc758 \uc774\ucee4\uba38\uc2a4 \uc608\uc2dc \ub9cc\ud07c \ub192\uc9c0\ub294 \uc54a\uc9c0\ub9cc \uae30\uc5c5\uc758 \ubaa9\ud45c\uc640 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uc5d0 \ub530\ub77c \uc5ec\uc804\ud788 \uc218\uc775\uc131\uc774 \uc788\ub2e4\uace0 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <br \/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3 from cache -->\n<p>\uadf8\ub807\ub2e4\uba74, \ub2f9\uc2e0\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \ub2e4\uc591\ud55c ROAS\ub4e4\uc774 \uc758\ubbf8\ud558\ub294 \uac83\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<p>\ubaa8\ub4e0 \uad11\uace0\uac00 \uadf8\ub807\ub4ef\uc774, \uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uc774\ucee4\uba38\uc2a4\ub294 \ub9c8\uc9c4\uc774 \uc801\uae30 \ub54c\ubb38\uc5d0 400%~500%\uc758 ROAS\uac00 \uc774\uc0c1\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uac00 \ub192\uc740 \uc11c\ube44\uc2a4 \uae30\ubc18 \uc5c5\uacc4\uc758 \uae30\uc5c5\uc774\ub77c\uba74, \ub354 \ub0ae\uc740 ROAS\ub3c4 \ud5c8\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc911\uc694\ud55c \uac83\uc740 \ub2e8\uc21c\ud788 \uc22b\uc790\ub97c \ub118\uc5b4\uc11c, \ub2f9\uc2e0\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uacfc \ubaa9\ud45c\uc5d0 \uc5b4\ub5a4 \uc218\uc900\uc774 \uc801\ud569\ud55c\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c ROAS\ub97c \ub192\uc774\ub294 \ubc29\ubc95<\/h2>\n<p>\uc774\uc81c ROAS\uc758 \uae30\ubcf8\uc801\uc778 \uc0ac\ud56d\uc744 \uc54c\uac8c \ub418\uc5c8\uc73c\ub2c8, \ubcf8\ub860\uc73c\ub85c \ub4e4\uc5b4\uac00\uaca0\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub2ec\uc131\ud558\ub294 ROAS\ub97c \uc5b4\ub5bb\uac8c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>ROAS\ub97c \ub192\uc774\uae30 \uc704\ud574 \uc9c0\uae08 \ub2f9\uc7a5 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uac04\ub2e8\ud55c \uc804\ub7b5 4\uac00\uc9c0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>1. \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc744 \uc138\ubd80\uc801\uc73c\ub85c \uc870\uc815\ud558\uc138\uc694.<\/strong><\/h3>\n<p>\ubaa8\ub4e0 \uace0\uac1d\ub4e4\uc740 \uc800\ub9c8\ub2e4 \ub2e4\ub978 \uba54\uc2dc\uc9c0\uc5d0 \ubc18\uc751\ud569\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub9e4 \ub0b4\uc5ed, \uc778\uad6c \ud1b5\uacc4 \ub610\ub294 \uad00\uc2ec\uc0ac\uc5d0 \ub530\ub77c \ud0c0\uac9f\ud305\uc744 \uc138\ubd84\ud654\ud558\uba74 \ub354\uc6b1 \uc5f0\uad00\uc131 \ub192\uc740 \uad11\uace0\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc12c\uc138\ud55c \ud0c0\uac9f\ud305\uc740 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \ub192\uc774\uace0 ROAS\ub294 \uc0c1\uc2b9 \uada4\ub3c4\uc5d0 \uc624\ub974\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc2e0\uaddc \ubc29\ubb38\uc790\uc5d0\uac8c \uccab \uad6c\ub9e4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\uace0, \uae30\uc874 \uace0\uac1d\uc5d0\uac8c\ub294 \ub2e8\uace8 \uace0\uac1d \ubcf4\uc0c1\uc774\ub098 \ud2b9\ubcc4 \ud560\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774\uc8e0.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/audience-targeting\/\">\uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305<\/a>\uc5d0 \uad00\ud574\uc11c\ub294 \uc54c\uc544\uc57c \ud560 \uac83\uc774 \ub9ce\uc9c0\ub9cc, \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc720\uc0ac<\/strong><strong>(Lookalike) <\/strong><strong>\ud0c0\uac9f<\/strong>: \uae30\uc874 \uace0\uac1d\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc720\uc0ac\ud55c \ud589\ub3d9\uc744 \ubcf4\uc774\uba70 \uc720\uc0ac\ud55c \uc120\ud638\ub3c4\ub97c \uac00\uc9c4 \uace0\uac1d\uc744 \ucc3e\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/solutions\/criteo-dynamic-retargeting\/\"><strong>\ub9ac\ud0c0\uac8c\ud305<\/strong><\/a>: \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud588\uac70\ub098 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc558\uc9c0\ub9cc \uad6c\ub9e4\ub294 \ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uacfc \uac19\uc774, \uc774\ubbf8 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638\uc791\uc6a9\uc744 \ud55c \uace0\uac1d\uc5d0\uac8c \uad11\uace0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f\ud305<\/strong>: \uadc0\uc0ac\uc758 \uc81c\ud488\uacfc \uad00\ub828\ub41c \uc81c\ud488\uc774\ub098 \uce74\ud14c\uace0\ub9ac\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uace0\uac1d\uc5d0\uac8c \uad11\uace0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2. (\uc131\uacfc\ub97c \uc720\uc9c0\ud558\uba70) \uad11\uace0\ube44\ub97c \ucd5c\uc801\ud654\ud558\uc138\uc694.<\/h3>\n<p>\ub54c\ub85c\ub294 \ubb34\uc791\uc815 \uc608\uc0b0\uc744 \ub298\ub9ac\uae30 \ubcf4\ub2e4 \ud604\uba85\ud558\uac8c \uc9c0\ucd9c\uc744 \ud568\uc73c\ub85c\uc368 ROAS\ub97c \uc0c1\ub2f9 \ubd80\ubd84 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc800\uc131\uacfc \uad11\uace0 \uc77c\uc2dc \uc911\uc9c0<\/strong>: \ucea0\ud398\uc778\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uc5ec \uc88b\uc740 \uc131\uacfc\ub97c \ub0b4\uc9c0 \ubabb\ud558\ub294 \uad11\uace0\ub97c \uc77c\uc2dc \uc911\uc9c0\ud558\uace0 \uc131\uacfc\uac00 \uac00\uc7a5 \uc88b\uc740 \uad11\uace0\uc5d0 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2a4\ub9c8\ud2b8 \uc785\ucc30 \uc804\ub7b5 \uc0ac\uc6a9<\/strong>: <a href=\"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/\">\uc790\ub3d9 \uc785\ucc30<\/a> \ub3c4\uad6c\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-growth\/\">\ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)<\/a> \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ucee4\uba38\uc2a4 AI\ub97c \ud65c\uc6a9\ud574 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub530\ub77c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc785\ucc30\uc744 \uc870\uc815\ud568\uc73c\ub85c\uc368 \ucd5c\uc0c1\uc758 \uae30\ud68c\ub97c \ud3ec\ucc29\ud558\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc608\uc57d \uad11\uace0 \ud65c\uc6a9<\/strong>: \uc7a0\uc7ac\uace0\uac1d\uc774 \uac00\uc7a5 \ud65c\ub3d9\uc801\uc778 \ud53c\ud06c \ud0c0\uc784\uc5d0 \uc9c0\ucd9c\uc744 \uc9d1\uc911\ud569\ub2c8\ub2e4. \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uae30\uac04\uc5d0\ub9cc \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uba74 \ube44\uc6a9\uc744 \ub298\ub9ac\uc9c0 \uc54a\uace0\ub3c4 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uad11\uace0 \uc18c\uc7ac <\/strong><a href=\"https:\/\/www.criteo.com\/kr\/ad-gallery\/\"><strong>\ud14c\uc2a4\ud2b8 \ubc0f \uc21c\ud658 \uac8c\uc7ac<\/strong><\/a>: \ub2e4\uc591\ud55c <a href=\"https:\/\/www.criteo.com\/kr\/digital-ad-formats\/\">\uad11\uace0 \ud3ec\ub9f7<\/a>, \uba54\uc2dc\uc9c0, \ube44\uc8fc\uc5bc\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc798 \uc6cc\ud0b9\ud558\ub294 \uac83\uc744 \ucc3e\uc2b5\ub2c8\ub2e4. \uc870\uae08\ub9cc \uc870\uc815\ud574\ub3c4 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc544\uc9c0\uace0 \uc804\ud658\uc728\uc774 \ud5a5\uc0c1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>3. \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \uc5c5\uadf8\ub808\uc774\ub4dc \ud558\uc138\uc694<\/h3>\n<p>\ub79c\ub529\ud398\uc774\uc9c0\ub294 ROAS\ub97c \ucc3d\ucd9c\ud558\ub294 \ub370 \uac00\uc7a5 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uace0\ud6a8\uc728\uc758 \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0 ROAS\uc758 \uc131\ud328\uac00 \ub2ec\ub838\ub2e4\ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub79c\ub529 \ud398\uc774\uc9c0 \ucd5c\uc801\ud654\ub294 \uad6c\ub9e4 \uc804\ud658\uc728 \uc0c1\uc2b9\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc744 \uc2dc\ub3c4 \ud574 \ubcf4\uc138\uc694:<\/p>\n<ul>\n<li><strong>\uace0\ud6a8\uc728 \ub79c\ub529 \ud398\uc774\uc9c0\uc758 \ud575\uc2ec \uc694\uc18c\uc5d0 \uc9d1\uc911<\/strong>: \uba54\uc2dc\uc9c0\ub97c \uba85\ud655\ud558\uace0 \uac04\uacb0\ud558\uac8c \uc720\uc9c0\ud558\uace0, \uac15\ub825\ud55c CTA \ubb38\uad6c\ub97c \ud3ec\ud568\uc2dc\ud0a4\ub294 \ub3d9\uc2dc\uc5d0, \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc774\uba74\uc11c\ub3c4 \uc2ec\ud50c\ud55c \uc774\ubbf8\uc9c0\ub97c \uc0ac\uc6a9\ud558\uc138\uc694. \ub85c\ub529 \ud0c0\uc784\uc740 \uc9e7\uc544\uc57c\ud558\uace0, \ubaa8\ubc14\uc77c\uc5d0\ub3c4 \ucd5c\uc801\ud654 \ub418\uc5b4 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ucf58\ud150\uce20 \ucd5c\uc801\ud654<\/strong>: \uc5f0\uad00\uc131 \uc788\uace0 \ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20\ub294 \ud544\uc218\uc785\ub2c8\ub2e4. \ub79c\ub529 \ud398\uc774\uc9c0\uac00 \uad11\uace0\uc640 \ub3d9\uc77c\ud55c \uba54\uc2dc\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uba70 \ud0c0\uac9f \uace0\uac1d\uacfc \uad00\ub828 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uace0\uac1d \ub9ac\ubdf0\ub098 \uc2e0\ub8b0\uac10\uc744 \uc8fc\ub294 \ub0b4\uc6a9\uc744 \ud3ec\ud568\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li><strong>A\/B <\/strong><strong>\ud14c\uc2a4\ud2b8 \uc2e4\ud589<\/strong>: \ud5e4\ub4dc\ub77c\uc778\uc774\ub098 CTA \ubb38\uad6c\ub97c \uac04\ub2e8\ud558\uac8c\ub9cc \uc870\uc815\ud574\ub3c4 \uc804\ud658\uc728\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud788\ud2b8\ub9f5 \uac19\uc740 \ub3c4\uad6c\ub294 \uc0ac\uc6a9\uc790\uac00 \ud398\uc774\uc9c0\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \ud655\uc778\ud558\uace0 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc124\ub4dd\ub825 \uc788\ub294 \ub514\uc790\uc778 \uc694\uc18c \uc0ac\uc6a9<\/strong>: \uc0ac\uc6a9\uc790\uc758 \ub208\uae38\uc744 CTA\ub85c \uc720\ub3c4\ud558\ub294 \ubc29\ud5a5 \uc2e0\ud638(\ud654\uc0b4\ud45c, \uc120) \uac19\uc740 \ub514\uc790\uc778 \uae30\ub2a5\uc744 \ud1b5\ud569\ud558\uac70\ub098, \uc911\uc694\ud55c \uc694\uc18c\uac00 \ub3cb\ubcf4\uc774\ub3c4\ub85d \ub300\uc870\uc801\uc778 \uc0c9\uc0c1\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \uac00\uc774\ub4dc\ub97c \ub530\ub974\uba70 \uc9c0\uc18d\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uace0 \uac1c\uc120\ud558\uba74 \ub79c\ub529 \ud398\uc774\uc9c0\uc758 \uc131\uacfc\uac00 \ud5a5\uc0c1\ub418\uace0 ROAS\uac00 \ud06c\uac8c \uc0c1\uc2b9 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. \uace0\uac1d \uc0dd\uc560 \uac00\uce58(Customer Lifetime Value) \ub97c \uc78a\uc9c0 \ub9c8\uc138\uc694.<\/h3>\n<p>ROAS\ub97c \uce21\uc815\ud558\ub294 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \uad11\uace0 \uc9c0\ucd9c\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc989\uac01\uc801\uc778 \uc218\uc775\uc5d0\ub9cc \uad00\uc2ec\uc744 \ub461\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \uace0\ub824\ud558\uba74 \uc7a5\uae30\uc801\uc778 \uc218\uc775\uc131\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc644\uc804\ud55c \uadf8\ub9bc\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc7a5\uae30\uc801\uc778 \uace0\uac1d \uac00\uce58 \uc774\ud574<\/strong>: \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub294 \uace0\uac1d\uacfc \ube0c\ub79c\ub4dc\uc640\uc758 \uad00\uacc4\ub85c\ubd80\ud130 \ubc1c\uc0dd\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \ucd1d \uc218\uc775\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ubc18\ubcf5 \uad6c\ub9e4\ud558\uac70\ub098 \uc11c\ube44\uc2a4\ub97c \uc7a5\uae30 \uad6c\ub3c5\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub294 \uacbd\uc6b0, \uad11\uace0\ub294 \ub2e8\uae30 ROAS\uac00 \ubcf4\uc5ec\uc8fc\ub294 \uac83\ubcf4\ub2e4 \ub354 \uac00\uce58\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2e0\uaddc\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9 \uc870\uc815<\/strong>. \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uac00 \ub192\uc73c\uba74 ROAS\uac00 \ub0ae\uc544\uc9c0\ub354\ub77c\ub3c4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ucd08\uae30\uc5d0 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\ub098 \uac15\ub825\ud55c \ub9ac\ud150\uc158 \uc804\ub7b5\uc744 \uac00\uc9c4 \uae30\uc5c5\uc5d0\uac8c \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \uc0dd\uc560 \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d\uc758 \uc6b0\uc120 \uc21c\uc704\ud654<\/strong>: \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc0dd\uc560 \uac00\uce58\uac00 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \ud30c\uc545\ud558\uace0 \uad11\uace0\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec \ub354 \ub9ce\uc740 \uace0\uac1d\uc744 \uc720\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e8\uae30 ROAS\uc640 \uc7a5\uae30 \uc218\uc775\uc131\uc744 \ubaa8\ub450 \uac1c\uc120\ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\u00a0<\/strong><a href=\"https:\/\/www.criteo.com\/kr\/solutions\/customer-retention\/\"><strong>\ub9ac\ud150\uc158 \ucea0\ud398\uc778\uc5d0 \ud22c\uc790<\/strong><\/a>: \uace0\uac1d\uc744 \ud655\ubcf4\ud55c \ud6c4\uc5d0\ub294 \uace0\uac1d\uc758 \ucc38\uc5ec\ub3c4\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0, \ud3ec\uc778\ud2b8 \uc801\ub9bd \ud504\ub85c\uadf8\ub7a8, \ub9de\ucda4\ud654\ub41c \ud61c\ud0dd\uc740 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc774\uace0 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c ROAS\ub97c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>ROAS\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0a4\uae30\ub97c \uc6d0\ud558\uc2dc\ub098\uc694?<\/h3>\n<p>ROAS \uc0c1\uc2b9\uc744 \uc704\ud55c \uc804\ub7b5\uc740 \ubcf5\uc7a1\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc62c\ubc14\ub978 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\uba74 \uad11\uace0\uc5d0 \uc9c0\ucd9c\ud55c \ube44\uc6a9\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ud070 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815\ubd80\ud130 \ub79c\ub529 \ud398\uc774\uc9c0 \ucd5c\uc801\ud654, \uc0dd\uc560 \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d \ud0c0\uac9f\ud305, AI\ub97c \uc0ac\uc6a9\ud55c \ucea0\ud398\uc778 \uac1c\uc120\uae4c\uc9c0, \ub354 \uc5f4\uc2ec\ud788 \uc77c\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub354 \ub611\ub611\ud558\uac8c \uc77c\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc804\ub7b5\ub4e4\uc740 \uad11\uace0\ube44 \uc9c0\ucd9c\ub85c\ubd80\ud130 \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294\ub370\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc2e4\uc6a9\uc801\uc774\uace0 \uc785\uc99d\ub41c \ubc29\ubc95\uc785\ub2c8\ub2e4. \ud6a8\uc728\uc131\uacfc \uc815\ud655\uc131\uc5d0 \uc9d1\uc911\ud558\uba74, \ub2f9\uc2e0\uc740 ROAS\uac00 \ube60\ub974\uac8c \uc0c1\uc2b9\ud558\ub294 \uac83\uc744 \ubcf4\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc900\ube44 \ub418\uc168\ub098\uc694? \uc9c0\uae08 \ubc14\ub85c \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uace0 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