{"id":20670,"date":"2024-10-14T20:04:46","date_gmt":"2024-10-14T20:04:46","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20670"},"modified":"2025-10-17T09:38:48","modified_gmt":"2025-10-17T09:38:48","slug":"yield-optimization-tips-drive-ad-revenue","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/yield-optimization-tips-drive-ad-revenue\/","title":{"rendered":"\uad11\uace0 \uc218\uc775 \uadf9\ub300\ud654: \ub9e4\uccb4\uc0ac\ub97c \uc704\ud55c 5\uac00\uc9c0 \uc2e4\uc804 \uc804\ub7b5"},"content":{"rendered":"<p data-start=\"68\" data-end=\"230\">\ud5e4\ub354 \ube44\ub529\uc740 \ud37c\ube14\ub9ac\uc154\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc218\uc775 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc8fc\uc5c8\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \ubcf5\uc7a1\uc131\ub3c4 \ub354\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc2a4\ud0dd\uc744 \uad00\ub9ac\ud558\ub294 \ub370\ub294 \ub9ce\uc740 \uc2dc\uac04\uc774 \ud544\uc694\ud558\uc9c0\ub9cc, \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uc77c\uc740 \uadf8\ubcf4\ub2e4 \ub354 \ud070 \ub3c4\uc804\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc62c\ubc14\ub978 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud558\uba74 \uc0dd\uac01\ubcf4\ub2e4 \ud6e8\uc52c \uc218\uc6d4\ud558\uac8c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc2a4\ud0dd\uc774 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc9c1\uc811 \ud310\ub9e4\uc640 \ud5e4\ub354 \ube44\ub529 \uad11\uace0 \uc138\ud2b8\uac00 \ud63c\uc6a9\ub418\uba74\uc11c, \uac04\ub2e8\ud55c \uc218\uc775 \ucd5c\uc801\ud654\uac00 \ubd88\uac00\ub2a5\ud574 \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc2a4\ud0dd\uc744 <em>\uadf8\ub300\ub85c<\/em> \ub450\uba74 \uac04\ub2e8\ud558\uae30\ub294 \ud558\uaca0\uc9c0\ub9cc, \uadf8\ub9cc\ud07c \uc608\uc0b0\uc774 \ub0ad\ube44\ub418\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc218\uc775 \ucd5c\uc801\ud654\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h2>\n<p>\uc218\uc775 \ucd5c\uc801\ud654\ub780 \uad11\uace0 \uc9c0\uba74\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \ub178\ucd9c\ub2f9 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc608\uc220\uc774\uc790 \uacfc\ud559\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"138\" data-end=\"358\">\ud575\uc2ec\uc740 \uad11\uace0 \uc2a4\ud0dd\uc758 \uac01 \uc694\uc18c\ub97c \uc870\uc815\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc785\ucc30 \ud30c\ud2b8\ub108\uc758 \uc218\ub098 \ud0c0\uc784\uc544\uc6c3 \uc2dc\uac04\uc744 \uc870\uc815\ud574 \uac01 \uad11\uace0 \uc2ac\ub86f\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \uac00\uaca9\uc744 \uc5bb\ub294 \uac83\uc778\ub370\uc694. \uc911\uc694\ud55c \uac83\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud574\uce58\uc9c0 \uc54a\uc73c\uba74\uc11c \ub9e4\uce6d\ub960\uacfc CPM(\ucc9c \ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9)\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \uac83\uc785\ub2c8\ub2e4. \uc804\ub7b5\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc138\ubc00\ud558\uac8c \uc870\uc815\ud558\uba74, \uc7a0\uc7ac \uc218\uc775\uc744 \ub193\uce58\uc9c0 \uc54a\uace0 \ubaa8\ub4e0 \uad11\uace0 \ub178\ucd9c\uc774 \uc2e4\uc81c \uc218\uc775\uc73c\ub85c \uc5f0\uacb0\ub418\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h1 data-start=\"68\" data-end=\"94\">\uad11\uace0 \uc218\uc775 \uadf9\ub300\ud654\ub97c \uc704\ud55c 5\uac00\uc9c0 \uc804\ub7b5<\/h1>\n<p>\uadf8\ub807\ub2e4\uba74, \uc774\ubbf8 \ubcf4\uc720\ud55c \uad11\uace0 \uc9c0\uba74\uc5d0\uc11c \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \ud37c\ube14\ub9ac\uc154\uac00 \ubaa8\ub4e0 \uad11\uace0 \uc720\ub2db\uc5d0\uc11c \uc218\uc775\uc744 \ucd5c\ub300\ud654\ud558\uae30 \uc704\ud574 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 5\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uc544\ub798\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<h3><strong>#1: \ucd5c\uc801\uc758 \uc218\uc775 \ud30c\ud2b8\ub108 \uc218\ub97c \ucc3e\uc73c\uc138\uc694<\/strong><\/h3>\n<p data-start=\"241\" data-end=\"384\">\uae30\uc874 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uae30\uc220\uc5d0\uc11c\ub294 \ub354 \ub9ce\uc740 \uc218\uc694 \ud30c\ud2b8\ub108\ub97c \ucd94\uac00\ud560\uc218\ub85d \uc785\ucc30 \uacfc\uc815\uc774 \uc9c0\uc5f0\ub418\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8 \uc815\ub3c4\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub9c8\ub2e4 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0 \uc2a4\ud0dd\uc5d0 \uc785\ucc30\uc790\uac00 \ub9ce\uc544\uc84c\uc744 \ub54c \uc5b4\ub5a4 \ubcc0\ud654\uac00 \ub098\ud0c0\ub098\ub294\uc9c0 \ubc18\ub4dc\uc2dc \ud14c\uc2a4\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p data-start=\"386\" data-end=\"512\">\ud14c\uc2a4\ud2b8 \ubc29\ubc95\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4. \uc218\uc775 \ud30c\ud2b8\ub108(\ub610\ub294 \uc785\ucc30\uc790)\ub97c \ucd94\uac00\ud558\uc5ec \uc774\ud0c8\ub960\uc774\ub098 \uc218\uc775\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \ub54c\uae4c\uc9c0 \uc2e4\ud5d8\ud558\uace0, \ud544\uc694 \uc2dc \ub2e4\uc2dc \uc870\uc815\ud558\ub294 \uac83\uc778\ub370\uc694. \uc77c\ubc18\uc801\uc73c\ub85c \ub9e4\uccb4\uc0ac \ud5e4\ub354 \uc2a4\ud0dd\uc758 \ud3c9\uade0 \uc785\ucc30 \uc218\ub294 5~20\uac1c \uc815\ub3c4\uc785\ub2c8\ub2e4.<\/p>\n<p data-start=\"514\" data-end=\"633\">\ub610\ud55c \ub9ce\uc740 SSP\ub294 DV360, The Trade Desk \ub4f1\uacfc \ud1b5\ud569\ub418\uc5b4 \uc788\uc9c0\ub9cc, \uac70\ub798 \uacbd\ub85c\uac00 \ub3d9\uc77c\ud558\ub2e4\ub294 \uc758\ubbf8\ub294 \uc544\ub2d9\ub2c8\ub2e4. \uac01 \ud30c\ud2b8\ub108\ubcc4\ub85c \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \uacbd\ub85c\ub97c \ucc3e\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc870\ud569\uc744 \ud3c9\uac00\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucd94\uac00\uc801\uc73c\ub85c, \uc785\ucc30 \ud30c\ud2b8\ub108\ub97c \ud074\ub77c\uc774\uc5b8\ud2b8 \uce21\uc5d0\uc11c \uc11c\ubc84 \uce21 \ud1b5\ud569\uc73c\ub85c \uc62e\uaca8\uc11c \ub85c\ub4dc \uc2dc\uac04\uc774 \uc904\uc5b4\ub4dc\ub294\uc9c0 \ud14c\uc2a4\ud2b8 \ud574 \ubcfc \uc218 \ub3c4 \uc788\uc9c0\ub9cc, \uc774\ub807\uac8c \ud558\uba74 \ub9e4\uce6d\uc728\uc774 \ub0ae\uc544\uc9c8 \uc218\ub3c4 \uc788\uae30 \ub54c\ubb38\uc5d0 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uac80\uc99d\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"635\" data-end=\"736\">\n<h3><strong>#2: \ud0c0\uc784\uc544\uc6c3(\uc751\ub2f5 \ub300\uae30 \uc2dc\uac04)\uc744 \ud655\uc778\ud558\uc138\uc694<\/strong><\/h3>\n<p data-start=\"775\" data-end=\"840\">\ud5e4\ub354 \ube44\ub529\uc744 \ud65c\uc6a9\ud558\uba74, \ub9e4\uccb4\uc0ac\ub294 \uc218\uc775 \ud30c\ud2b8\ub108\uac00 \uc720\ud6a8\ud55c \uc785\ucc30\uc744 \uc81c\ucd9c\ud560 \ub54c\uae4c\uc9c0 \uc5bc\ub9c8\ub098 \uae30\ub2e4\ub9b4\uc9c0\ub97c \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"842\" data-end=\"978\">\ud0c0\uc784\uc544\uc6c3\uc774 \uae38\uc5b4\uc9c8\uc218\ub85d \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc740 \uc800\ud558\ub418\uace0, \ud2b8\ub798\ud53d \uc190\uc2e4 \uc704\ud5d8\ub3c4 \ucee4\uc9c0\uba70, \uacb0\uad6d \uc218\uc775 \uc190\uc2e4\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc218\uc775\uacfc \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \uac04 \ucd5c\uc801\uc758 \uade0\ud615\uc810\uc744 \ucc3e\uae30 \uc704\ud574 \ud0c0\uc784\uc544\uc6c3 \uc2dc\uac04\uc744 \uc870\uc808\ud558\uac70\ub098, \ubcd1\ub82c \uc785\ucc30 \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\ub3c4 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p data-start=\"980\" data-end=\"1108\">\uc77c\uad04\uc801\uc73c\ub85c \ud0c0\uc784\uc544\uc6c3\uc744 \uc801\uc6a9\ud558\uae30\ubcf4\ub2e4\ub294 \ud2b9\uc815 \uc785\ucc30\uc790\uc640 \uc18c\uc2a4\uc758 \uc131\uacfc\uc5d0 \ub530\ub77c \uac1c\ubcc4 \ud0c0\uc784\uc544\uc6c3\uc744 \uc124\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc18c\uc2a4\uc758 \uc2b9\ub960\uacfc \uc785\ucc30 \uac70\ubd80\uc728\uc744 \ube44\uad50\ud558\uba74, \ubd88\ud544\uc694\ud558\uac8c \uc785\ucc30 \ub9ac\uc18c\uc2a4\uac00 \ub0ad\ube44\ub418\ub294 \uc0c1\ud669\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"1123\" data-end=\"1219\">\ud0c0\uc784\uc544\uc6c3 \ud14c\uc2a4\ud2b8\ub9cc\uc73c\ub85c \uc774\uc0c1\uc801\uc778 \uc138\ud305\uac12\uc744 \ucc3e\uae30 \uc5b4\ub835\ub2e4\uba74, <a href=\"https:\/\/www.criteo.com\/kr\/blog\/whats-the-difference-between-first-and-third-party-cookies\/\">Google Privacy Sandbox<\/a>\uc640 \uac19\uc740 \ubcd1\ub82c \uc785\ucc30 \ubc29\uc2dd\uc744 \ub3c4\uc785\ud574 \uacbd\ub9e4 \uc9c0\uc5f0 \uc2dc\uac04\uc744 \ucd5c\uc18c\ud654\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"1123\" data-end=\"1219\">\n<h3><strong>#3: \ub2e4\uc591\ud55c \uad11\uace0 \uc138\ud2b8\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \ud14c\uc2a4\ud2b8\ud558\uc138\uc694<\/strong><\/h3>\n<p data-start=\"1260\" data-end=\"1387\">Google Ad Manager(GAM)\ub97c \uc0ac\uc6a9\ud55c\ub2e4\uba74, \ucd5c\uc0c1\uc704 \uc2a4\ud3f0\uc11c\uc2ed\uc774\ub098 \uc2a4\ud0e0\ub2e4\ub4dc \uacc4\uce35\uc5d0\uc11c \uc9c1\uc811 \ud310\ub9e4\ub41c \ub77c\uc778 \uc544\uc774\ud15c\uc774 \uad11\uace0 \uc1a1\ucd9c \uc2dc \uc6b0\uc120 \ucc98\ub9ac\ub41c\ub2e4\ub294 \uac83\uc744 \uc544\uc2e4 \uac81\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \ud558\uc704 \uacc4\uce35\uc5d0 \ub354 \ub192\uc740 CPM\uc774 \uc788\ub354\ub77c\ub3c4 \ub9d0\uc774\uc8e0.<\/p>\n<p data-start=\"1389\" data-end=\"1482\">\uc218\uc775 \uac1c\uc120\uc744 \uc704\ud574 GAM\uc5d0\uc11c \ucd5c\uc0c1\uc704 \uc6b0\uc120 \uc21c\uc704\uc5d0 \ub354 \ub192\uc740 CPM \ud5e4\ub354 \uc785\ucc30 \uad11\uace0 \uc138\ud2b8\ub97c \uc124\uc815\ud558\uba74, \ud30c\ud2b8\ub108\uac00 \uc9c1\uc811 \ud310\ub9e4 \uad11\uace0\uc640 \uacbd\uc7c1\ud558\uba70 \uc7a0\uc7ac \uc218\uc775\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"1484\" data-end=\"1680\">\ub610\ud55c, \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)\uc640 \ucee4\uba38\uc2a4 \ub9e5\uc2a4(Commerce Max) \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\ub294, \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid)\ub97c \ud1b5\ud574 \uc2a4\ud3f0\uc11c\uc2ed \ub808\ubca8\uc5d0\uc11c \uc6b0\uc120\uc21c\uc704\ub97c \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc218\uc694 \uc18c\uc2a4\uc5d0 \ub192\uc740 \uc6b0\uc120\uc21c\uc704\ub97c \ubd80\uc5ec\ud558\uba74, \ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778\uc5d0\uc11c \ub354 \ub192\uc740 CPM\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>#4: \ubbf8\ub2ec\ub41c \ub178\ucd9c\uacfc \ub2ec\uc131\ub960\uc744 \ubd84\uc11d\ud558\uc138\uc694<\/strong><\/h3>\n<p><a href=\"https:\/\/www.adexchanger.com\/online-advertising\/google-reigns-supreme-in-latest-advertiser-perceptions-ssp-report-but-competition-is-tight-among-everyone-else\/\">\uc804 \uc138\uacc4 \ub514\uc9c0\ud138 \ub9e4\uccb4\uc0ac\uc758 \uc57d 73%<\/a>\ub294 \uc774\ubbf8 Google Ad Manager(GAM) \ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. GAM\uc740 \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub2e4\uc591\ud55c \ub9ac\ud3ec\ud305 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p data-start=\"1811\" data-end=\"1880\">\ud788\uc2a4\ud1a0\ub9ac \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0 \uc9c0\uba74, \ucf58\ud150\uce20 \ub514\uc790\uc778, \ud5e4\ub354 \ube44\ub529 \uc124\uc815\uc5d0 \ub300\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"1864\" data-end=\"1885\">\uc8fc\uc694 \uce21\uc815 \ud56d\ubaa9\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\ubbf8\ub2ec\ub41c \ub178\ucd9c<\/strong><strong>:<\/strong>\u00a0\uc801\ud569\ud55c \uad11\uace0 \uc138\ud2b8\uac00 \uc5c6\uc5b4 \uad11\uace0 \uc2ac\ub86f\uc774 \ucc44\uc6cc\uc9c0\uc9c0 \uc54a\uc740 \uacbd\uc6b0\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub294 \uc9c1\uc811\uc801\uc73c\ub85c \uc190\uc2e4\ub41c \uc218\uc775\uc744 \uc758\ubbf8\ud558\uba70, \ubbf8\ub2ec\ub41c \ub178\ucd9c \uc218\ub97c \uc785\ucc30\uac00 \ud558\ud55c\uc120\uc744 \uc870\uc815\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 SSP \ud30c\ud2b8\ub108\ub97c \ud1b5\ud569\ud558\uac70\ub098, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uad11\uace0 \uc18c\uc7ac\ub85c \ub300\uccb4\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\ubc84\ub9ac\uc9c0<\/strong><strong>(<\/strong><strong>\ub610\ub294 \ub2ec\uc131\ub960<\/strong><strong>):<\/strong>\u00a0\ud398\uc774\uc9c0\uc5d0 \uac8c\uc7ac\ub41c \uad11\uace0 \uc218\uc640 \ucc98\ub9ac\ub41c \uad11\uace0 \uc694\uccad \uc218\uc758 \ube44\uc728\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, \ucee4\ubc84\ub9ac\uc9c0\uac00 \ub192\uc744\uc218\ub85d \ucd1d \uc218\uc775\ub3c4 \uc99d\uac00\ud558\uba70, \ub0ae\uc73c\uba74 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ud30c\ud2b8\ub108\ub098 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub97c \ucd94\uac00\ud574 \ubbf8\ud310\ub9e4 \uc9c0\uba74\uc744 \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>#5: VAST \uc6cc\ud130\ud3f4\uc744 \uc0ac\uc6a9\ud574 \uc601\uc0c1 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\uc138\uc694<\/strong><\/h3>\n<p data-start=\"2204\" data-end=\"2298\">\uc601\uc0c1 \uad11\uace0\ub97c \uc0ac\uc6a9 \uc911\uc774\uac70\ub098 \uacbd\ud5d8\uc774 \uc788\ub2e4\uba74, <a href=\"https:\/\/www.iab.com\/guidelines\/vast\/\">IAB\uc758 VAST \uc0ac\uc591<\/a>\uc5d0 \ub300\ud574 \uc54c\uace0 \uacc4\uc2e4 \uac81\ub2c8\ub2e4. VAST\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc640 \ub514\ubc14\uc774\uc2a4 \uc804\ubc18\uc5d0\uc11c \uc77c\uad00\ub41c \ube44\ub514\uc624 \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p data-start=\"2300\" data-end=\"2435\">\ud558\uc9c0\ub9cc \uc624\ub958\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc73c\uba70, \uad11\uace0\uac00 \ub099\ucc30\ub41c \ud6c4\uc5d0\ub3c4 \ub178\ucd9c\uc774 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud2b9\uc815 \uc601\uc0c1 \uad11\uace0\ub97c \ucc3e\uc744 \uc218 \uc5c6\uac70\ub098 HTTP \uc624\ub958, VAST \uc751\ub2f5 \ucd08\uacfc \ub4f1\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \ub178\ucd9c\uacfc \uc7a0\uc7ac \uc218\uc775\uc774 \uc190\uc2e4\ub429\ub2c8\ub2e4.<\/p>\n<p data-start=\"2437\" data-end=\"2497\">\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid) \ub0b4\ubd80 \ud14c\uc2a4\ud2b8\uc5d0 \ub530\ub974\uba74, \uc601\uc0c1 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c \ucd5c\ub300 13%\uc758 \uad11\uace0\uac00 \uc624\ub958\ub85c \uc778\ud574 \uc7ac\uc0dd\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"2499\" data-end=\"2680\">\ub2e4\ud589\ud788 \ub300\uc548\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. VAST \uc6cc\ud130\ud3f4(client-side mediation)\uc740 \uae30\uc874 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc6cc\ud130\ud3f4\uacfc \uc720\uc0ac\ud558\uac8c \uc791\ub3d9\ud569\ub2c8\ub2e4. \ud2b9\uc815 \uad11\uace0 \uc694\uccad\uc5d0\uc11c \uc624\ub958\uac00 \ubc1c\uc0dd\ud558\uba74, \ube48 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \ub300\uc2e0 \ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc11c\ubc84\uc5d0\uc11c \ub2e4\ub978 VAST \uad11\uace0\ub97c \uc694\uccad\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc740 \uc601\uc0c1 \uad11\uace0\uc758 \uccab \ud504\ub808\uc784\uc774 \uc7ac\uc0dd\ub420 \ub54c\uae4c\uc9c0 \uc9c0\uc18d\ub429\ub2c8\ub2e4.<\/p>\n<p data-start=\"2682\" data-end=\"2834\">\ub610\ud55c \uc785\ucc30\uc790\uc640 \uc218\uc694 \uc18c\uc2a4\ub294 \uace0\ud488\uc9c8 \uc601\uc0c1 \uad11\uace0\ub97c \uc704\ud574 \ud37c\ube14\ub9ac\uc154\uac00 \uc81c\uacf5\ud55c \uc2e0\ud638\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ud37c\ube14\ub9ac\uc154\ub294 \uc601\uc0c1 \ud1b5\ud569 \ubc0f \ud50c\ub808\uc774\uc5b4 \uc124\uc815\uc744 \uc870\uc815\ud574 \ud544\uc694\ud55c \uc2e0\ud638\ub97c \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ubbf8\ub514\uc5b4 \ud30c\uc77c \uc704\uce58, \ub178\ucd9c URL, \ucd94\uc801 \ubc0f \uac80\uc99d \uc815\ubcf4, \uae30\ud0c0 \uad11\uace0 \uba54\ud0c0\ub370\uc774\ud130\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-start=\"54\" data-end=\"88\"><strong data-start=\"54\" data-end=\"86\">\ub2f9\uc2e0\uc758 \uad11\uace0 \uc9c0\uba74, \uc815\ub9d0 \ucd5c\ub300\ub85c \ud65c\uc6a9\ud558\uace0 \uacc4\uc2e0\uac00\uc694?<\/strong><\/h2>\n<p data-start=\"90\" data-end=\"181\">\uc774 \uc911 \ud558\ub098 \uc774\uc0c1\uc758 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uba74, \uc0ac\uc774\ud2b8\uc758 \uad11\uace0 \uc218\uc775 \ud750\ub984\uc5d0\uc11c \ucd94\uac00 \uc218\uc775\uc744 \ud655\ubcf4\ud558\uace0 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uac83\uc740 \ub2e8\uc9c0 \uc2dc\uc791\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n<p data-start=\"195\" data-end=\"357\">\uc544\uc9c1 \uc2dc\ub3c4\ud558\uc9c0 \uc54a\uc73c\uc168\ub2e4\uba74, \uc138\uacc4 \ucd5c\ucd08\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/what-is-an-ssp-an-introduction-to-the-supply-side-platform\/\">\ucee4\uba38\uc2a4 SSP<\/a>\uc778 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid)\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uc804\ub7b5\uc744 \ud1b5\ud569\ud574 \ubcf4\uc138\uc694. 18,000\uc5ec \uac1c \ube0c\ub79c\ub4dc, \ub9ac\ud14c\uc77c\uc0ac, \ub300\ud589\uc0ac\uac00 \ucc38\uc5ec\ud558\ub294 \ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4\uc758 \ub3c5\uc810\uc801\uc778 \uc218\uc694\uc5d0 \uc989\uc2dc \uc811\uadfc\ud558\uc5ec \uad11\uace0 \uc218\uc775\uc744 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"355\" data-end=\"431\">\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\uc73c\uc2dc\uac70\ub098, \ub2e8 \uba87 \ubc88\uc758 \ud074\ub9ad\uc73c\ub85c \ud1b5\ud569\uc744 \uc2dc\uc791\ud558\uace0 \uc2f6\ub2e4\uba74 <a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-grid\/\">\uc9c0\uae08 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624 \ud300\uc5d0 \ubb38\uc758\ud558\uc138\uc694<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud5e4\ub354 \ube44\ub529\uc740 \ud37c\ube14\ub9ac\uc154\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc218\uc775 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc8fc\uc5c8\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \ubcf5\uc7a1\uc131\ub3c4 \ub354\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc2a4\ud0dd\uc744 \uad00\ub9ac\ud558\ub294 \ub370\ub294 \ub9ce\uc740 \uc2dc\uac04\uc774 \ud544\uc694\ud558\uc9c0\ub9cc, \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uc77c\uc740 \uadf8\ubcf4\ub2e4 \ub354 \ud070 \ub3c4\uc804\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc62c\ubc14\ub978 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud558\uba74 \uc0dd\uac01\ubcf4\ub2e4 \ud6e8\uc52c \uc218\uc6d4\ud558\uac8c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc2a4\ud0dd\uc774 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc9c1\uc811 \ud310\ub9e4\uc640 \ud5e4\ub354 \ube44\ub529 \uad11\uace0 \uc138\ud2b8\uac00 \ud63c\uc6a9\ub418\uba74\uc11c, \uac04\ub2e8\ud55c \uc218\uc775 \ucd5c\uc801\ud654\uac00 \ubd88\uac00\ub2a5\ud574 \ubcf4\uc77c [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":20671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[579],"coauthors":[567],"class_list":{"0":"post-20670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-monetization","8":"criteo-solution-supply-solutions","9":"criteo-platform-commerce-grid","10":"criteo-technology-supply-packaging","11":"criteo-topic-programmatic"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uad11\uace0 \uc218\uc775 \uadf9\ub300\ud654: \ub9e4\uccb4\uc0ac\ub97c \uc704\ud55c 5\uac00\uc9c0 \uc2e4\uc804 \uc804\ub7b5 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uad11\uace0 \uc9c0\uba74\uc758 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 5\uac00\uc9c0 \uc218\uc775 \ucd5c\uc801\ud654 \uc804\ub7b5\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uace0, \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uad11\uace0 \uc131\uacfc\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ub192\uc5ec\ubcf4\uc138\uc694. \ub9e4\uccb4\uc0ac\ub77c\uba74 \ub193\uce58\uae30 \uc544\uae4c\uc6b4 \uc2e4\uc804 \ud301\uc744 \uc9c0\uae08 \ubc14\ub85c \ud655\uc778\ud574\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/yield-optimization-tips-drive-ad-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uad11\uace0 \uc218\uc775 \uadf9\ub300\ud654: \ub9e4\uccb4\uc0ac\ub97c \uc704\ud55c 5\uac00\uc9c0 \uc2e4\uc804 \uc804\ub7b5 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uad11\uace0 \uc9c0\uba74\uc758 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 5\uac00\uc9c0 \uc218\uc775 \ucd5c\uc801\ud654 \uc804\ub7b5\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uace0, \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uad11\uace0 \uc131\uacfc\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ub192\uc5ec\ubcf4\uc138\uc694. \ub9e4\uccb4\uc0ac\ub77c\uba74 \ub193\uce58\uae30 \uc544\uae4c\uc6b4 \uc2e4\uc804 \ud301\uc744 \uc9c0\uae08 \ubc14\ub85c \ud655\uc778\ud574\ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/yield-optimization-tips-drive-ad-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T20:04:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T09:38:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/5-yield-optimization-tips-to-drive-ad-revenue.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rob Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t       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