{"id":20674,"date":"2024-10-14T22:55:03","date_gmt":"2024-10-14T22:55:03","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20674"},"modified":"2024-10-16T23:02:40","modified_gmt":"2024-10-16T23:02:40","slug":"understanding-incrementality","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/understanding-incrementality\/","title":{"rendered":"Incrementality \uc774\ud574\ud558\uae30: \ucea0\ud398\uc778\uc758 \uc9c4\uc815\ud55c \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \uc5f4\uc1e0"},"content":{"rendered":"<h2>incrementality\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n<h3>\uc815\uc758<\/h3>\n<p>Incrementality\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc9c4\uc815\ud55c \ud6a8\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \ubc29\ubc95\uc73c\ub85c, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc73c\ub85c \uc778\ud574 \ubc1c\uc0dd\ud55c \uacb0\uacfc\uc640 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc9c0 \uc54a\uc558\uc744 \ub54c \ubc1c\uc0dd\ud588\uc744 \uacb0\uacfc\ub97c \ubd84\ub9ac\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc989, &#8220;\uad11\uace0 \uc5c6\uc774\ub3c4 \uadf8 \ud310\ub9e4\uac00 \uc77c\uc5b4\ub0ac\uc744\uae4c?&#8221;\ub77c\ub294 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \ud2b9\uc815 \ucea0\ud398\uc778\uc5d0 \uc758\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc131\uacf5\uc774 \uc9c1\uc811\uc801\uc73c\ub85c \uae30\uc5ec\ub418\uc5c8\ub294\uc9c0\ub97c \uad11\uace0\uc8fc\uac00 \uc774\ud574\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\u201c\uc9c4\uc815\ud55c Incrementality \ud14c\uc2a4\ud2b8\ub97c \uc704\ud574\uc11c\ub294 \uad11\uace0\uc5d0 \uc804\ud600 \ub178\ucd9c\ub418\uc9c0 \uc54a\uc740 \ub300\uc870 \uadf8\ub8f9\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uacb0\uacfc\uc5d0 \ud3b8\ud5a5\uc774 \uc0dd\uaca8 \ucd94\uac00 \uc131\uacfc\ub97c \uc815\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub97c \ubcf4\uc9c0 \uc54a\uc740 \ub300\uc870 \uadf8\ub8f9\uc740 \uc0c1\uc2b9 \ud6a8\uacfc\uac00 \uc678\ubd80 \uc694\uc778\uc774 \uc544\ub2cc \ucea0\ud398\uc778 \ub355\ubd84\uc784\uc744 \ubcf4\uc7a5\ud558\uba70, \uc774 \ubc29\ubc95\uc740 \ucd94\uac00 \uc131\uacfc \uac00\uce58\ub97c \uba85\ud655\ud788 \uc99d\uba85\ud569\ub2c8\ub2e4.&#8221; \u2014 \ub9c8\ud2f4 \ud504\ub85c\uc0e4\uc6b0\uc5b4, \uc218\uc11d \uc81c\ud488 \ub9e4\ub2c8\uc800, \uc131\uacfc \uce21\uc815<\/p>\n<h3>\uc911\uc694\ud55c \uc774\uc720<\/h3>\n<p>Incrementality\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uc774\ud574\ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ud544\uc218\uc801\uc785\ub2c8\ub2e4. Incrementality\ub294 \ud22c\uc790 \uc218\uc775\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \ud2b9\uc815 \ucc44\ub110\uacfc \ud30c\ud2b8\ub108\uc758 \uc601\ud5a5\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uba70, \ube0c\ub79c\ub4dc\uac00 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ud655\uc778\ud558\uace0 \uc815\ubcf4\ub97c \uae30\ubc18\uc73c\ub85c \uc7a5\uae30\uc801\uc778 \uc608\uc0b0 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<h3>Incrementality \uce21\uc815 \ubc29\ubc95<\/h3>\n<p>Incrementality\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub9e4\ucd9c\uc774\ub098 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4\uc640 \uac19\uc774 \ucd94\uad6c\ud558\ub294 \uacb0\uacfc\uc5d0 \ub300\ud574 \ud2b9\uc815 \ucea0\ud398\uc778\uc774 \ubbf8\uce5c \uc601\ud5a5\uc744 \ubd84\ub9ac\ud558\uace0 \ud3c9\uac00\ud560 \uc218 \uc788\ub294 \ud14c\uc2a4\ud2b8\ub97c \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4. \uba3c\uc800 \ud14c\uc2a4\ud2b8 \ucc38\uc5ec\uc790\ub4e4\uc744 \ubb34\uc791\uc704\ub85c \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uc2e4\ud5d8\uad70\uacfc \uad11\uace0\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\ub294 \ub300\uc870\uad70\uc73c\ub85c \ubd84\ub9ac\ud569\ub2c8\ub2e4. \uadf8 \ub2e4\uc74c \uad11\uace0\uac00 \uc81c\uacf5\ub418\uae30 \uc804, \uc81c\uacf5\ub418\ub294 \ub3d9\uc548, \uc81c\uacf5\ub41c \ud6c4\uc5d0 \ub450 \uadf8\ub8f9\uc758 \uacb0\uacfc\ub97c \ube44\uad50\ud558\uc5ec \uad11\uace0\uc5d0 \uc758\ud55c \ud6a8\uacfc\ub97c \ud655\uc778\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubcf5\uc7a1\ud558\uace0 \ub370\uc774\ud130 \uc591\ub3c4 \ub9ce\uc740 \ub300\uaddc\ubaa8 \uae30\uc5c5\uc758 \uacbd\uc6b0, Incrementality \ud14c\uc2a4\ud2b8\uac00 \ud2b9\ud788 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20675 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/KR-Incrementality-Explainer-Deck-2024-1-1.png\" alt=\"\" width=\"1198\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/KR-Incrementality-Explainer-Deck-2024-1-1.png 1198w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/KR-Incrementality-Explainer-Deck-2024-1-1-300x128.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/KR-Incrementality-Explainer-Deck-2024-1-1-1024x438.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/KR-Incrementality-Explainer-Deck-2024-1-1-768x328.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/KR-Incrementality-Explainer-Deck-2024-1-1-630x269.png 630w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\" \/><\/p>\n<h2>Incrementality\uc740 \uae30\uc874\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95\ub860\uacfc \ubb34\uc5c7\uc774 \ub2e4\ub97c\uae4c\uc694?<\/h2>\n<p>\ub9c8\ucf00\ud130\ub294 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uce21\uc815\ud560 \ub54c \uc5b4\ud2b8\ub9ac\ubdf0\uc158(\uae30\uc5ec) \uacfc Incrementality \uc744 \ubaa8\ub450 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub2e8\uae30\uc801\uc778 \ucd5c\uc801\ud654\uc5d0 \uc720\uc6a9\ud558\uba70, \uc77c\uc77c \ub610\ub294 \uc8fc\uac04 \uacb0\uacfc\uc5d0 \ub530\ub77c \ube60\ub974\uac8c \uc870\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ubc18\uba74 Incrementality\uc740 \uc7a5\uae30\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \ubcf4\ud1b5 \uc5f0\uac04\uc73c\ub85c \uac80\ud1a0\ud558\uc5ec \uc804\ubc18\uc801\uc778 \ucc44\ub110 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4. \ub450 \ubc29\ubc95\ub860\uc744 \uacb0\ud569\ud558\uba74 \ud558\ub098\ub9cc \uc0ac\uc6a9\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \ud3ec\uad04\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ud3b8\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378:<\/p>\n<ul>\n<li><strong>\ud3ec\uc2a4\ud2b8 \ud074\ub9ad \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/strong><strong>:<\/strong> \ud074\ub9ad \ud6c4 \uc0ac\uc6a9\uc790\uac00 \uc0c1\ud638\uc791\uc6a9\ud55c \ucc44\ub110\uc5d0 \ubaa8\ub4e0 \uc131\uacfc\uac12\uc744 \ud560\ub2f9\ud558\uba70, \uad6c\ub9e4 \uc804\ud658\uc774 \ub420 \ub54c\uae4c\uc9c0 \ubc1c\uc0dd\ud55c \uc561\uc158\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ub77c\uc2a4\ud2b8 \ud074\ub9ad \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/strong><strong>:<\/strong> \uad6c\ub9e4 \uc804\ud658 \uc9c1\uc804\uc758 \ud074\ub9ad\uc5d0 \ubaa8\ub4e0 \uc131\uacfc\uac12\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uacfc\ub300\ud3c9\uac00\ub418\uace0 \uc774\uc804\uc758 \uc0c1\ud638\uc791\uc6a9\uc774 \uacfc\uc18c\ud3c9\uac00\ub418\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/strong><strong>:<\/strong> \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc131\uacfc\uac12\uc744 \ubd84\uc0b0 \ud560\ub2f9\ud569\ub2c8\ub2e4. \uac01 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc2e4\uc9c8\uc801\uc778 \ud6a8\uacfc\ub97c \uc644\uc804\ud788 \ud3ec\ucc29\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ud2b9\uc815 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc131\uacfc\uac12\uc744 \ud560\ub2f9\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd94\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc73c\ub85c \uc57c\uae30\ub41c \ubd80\uac00\uac00\uce58\ub294 \ud655\uc778\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Incrementality\ub294 \uad11\uace0\uc5d0 \ub178\ucd9c\ub41c \uc2e4\ud5d8\uad70\uacfc \ub178\ucd9c\ub418\uc9c0 \uc54a\uc740 \ub300\uc870\uad70 \uac04\uc758 \ucc28\uc774\ub97c \uce21\uc815\ud558\uc5ec \uc804\ubc18\uc801\uc778 \uc0c1\uc2b9\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Incrementality \ud14c\uc2a4\ud2b8\uc758 \uc7a5\uc810:<\/p>\n<ul>\n<li><strong>\uc2e4\uc9c8\uc801\uc778 \ud6a8\uacfc<\/strong>: \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \ubd84\ub9ac\ud558\uc5ec \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0\uc11c \uc9c1\uc811\uc801\uc73c\ub85c \uae30\uc778\ud55c \uacb0\uacfc\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\uc778\uacfc \uce21\uc815<\/strong>: \uc0c1\uad00\uad00\uacc4\ub9cc \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uad00\ucc30\ub41c \uacb0\uacfc \uc911 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ubd80\ubd84\uc774 \ucea0\ud398\uc778\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uc5f0\uacb0\ub420 \uc218 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\uba85\ud655\ud55c<\/strong><strong> ROI <\/strong><strong>\uacc4\uc0b0<\/strong>: \ud22c\uc790 \uc218\uc775\ub960\uc744 \ub354\uc6b1 \uba85\ud655\ud558\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uac01 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc2e4\uc81c \uae30\uc5ec\ub3c4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\uc608\uc0b0 \ucd5c\uc801\ud654<\/strong>: \uad11\uace0\uac00 \uc5c6\uc5c8\ub2e4\uba74 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc558\uc744 \uc0c8\ub85c\uc6b4 \uad6c\ub9e4 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 \ub370 \uc9d1\uc911\ud574 \ube44\uc6a9\uc774 \ub0ad\ube44\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ub354 \ud6a8\uacfc\uc801\uc778 \uc758\uc0ac \uacb0\uc815<\/strong>: \uc131\uacfc\ub97c \uc88c\uc6b0\ud558\ub294 \uc694\uc778\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \ub354 \ub098\uc740 \uc608\uc0b0 \ubc30\ubd84\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ucea0\ud398\uc778 \ud6a8\uacfc \ud5a5\uc0c1<\/strong>: \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \uc804\ub7b5\uc758 \uc2e4\uc9c8\uc801\uc778 \uc601\ud5a5\uc744 \uc774\ud574\ud558\uc5ec \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>Incrementality \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \ub2e4\uc591\ud55c \ubc29\ubc95\ub860<\/h2>\n<p>Incrementality \ud14c\uc2a4\ud2b8\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\uc774 \uc788\uc73c\uba70, \ubcf5\uc7a1\uc131\uacfc \ud658\uacbd\uc5d0 \ub530\ub77c \uc801\uc808\ud55c \ud14c\uc2a4\ud2b8 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc9c0\ub9ac\uc801 \uc704\uce58 \uae30\ubc18 \uc2e4\ud5d8<\/strong>\uc740 \uc0ac\uc6a9\uc790\ub97c \uc9c0\uc5ed\uc5d0 \ub530\ub77c \uc138\ubd84\ud654\ud558\uc5ec \ub300\uc870\uad70\uacfc \uc2e4\ud5d8\uad70\uc73c\ub85c \ub098\ub215\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uac1c\uac1c\uc778\uc744 \ucd94\uc801\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \uc9c0\ub9ac\uc801 \uc704\uce58 \uae30\ubc18 \uc2e4\ud5d8\uc740 \uc9c0\uc5ed\ubcc4 \uc99d\uac00\ubd84 \ud14c\uc2a4\ud2b8(Geo-Lift Testing)\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20677 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/2-Incrementality-Explainer-Deck-2024-.png\" alt=\"\" width=\"1128\" height=\"466\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/2-Incrementality-Explainer-Deck-2024-.png 1128w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/2-Incrementality-Explainer-Deck-2024--300x124.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/2-Incrementality-Explainer-Deck-2024--1024x423.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/2-Incrementality-Explainer-Deck-2024--768x317.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/2-Incrementality-Explainer-Deck-2024--630x260.png 630w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<p><strong>\uc0ac\uc6a9\uc790 \uc218\uc900 \uc2e4\ud5d8<\/strong>\uc740 \uac1c\uc778 \uc218\uc900\uc5d0\uc11c \ub300\uc0c1\uc790\ub97c \ubb34\uc791\uc704\ub85c \ucd94\ucd9c\ud558\uc5ec \ub300\uc870\uad70\uacfc \uc2e4\ud5d8\uad70\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e4\ud5d8\uc740 \ubcf4\ud1b5 \uac00\uba85\ud654\ub41c \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uba70 \ud2b9\uc815 \uac1c\uc778\uc5d0 \uad11\uace0\uac00 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc815\ud655\ud558\uac8c \uce21\uc815\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc2e0\uc911\ud558\uac8c \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9\uc790 \uc218\uc900 \uc2e4\ud5d8\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n<table id=\"tablepress-4\" class=\"tablepress tablepress-id-4 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><th class=\"column-2\">\uc804\uba74 \ub178\ucd9c \uc2e4\ud5d8(Intent to Treat)<\/th><th class=\"column-3\">\uacf5\uc775\uc131 \uad11\uace0(Public Service Announcement)<\/th><th class=\"column-4\">\uace0\uc2a4\ud2b8 \uad11\uace0(Ghost Ads)<\/th><th class=\"column-5\">\uace0\uc2a4\ud2b8 \ube44\ub529(Ghost Bids)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694?<\/td><td class=\"column-2\">\uc804\uccb4 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc744 \ud1b5\uc81c \uadf8\ub8f9\uacfc \uc2e4\ud5d8 \uadf8\ub8f9\uc73c\ub85c \ub098\ub204\uc5b4 \uae30\ubcf8\uc801\uc778 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\ub294 \ubc29\uc2dd<\/td><td class=\"column-3\">\uc2e4\ud5d8 \uadf8\ub8f9\uacfc \ud1b5\uc81c \uadf8\ub8f9 \ubaa8\ub450\uc5d0\uac8c \uc2e4\uc81c \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub418, \ud1b5\uc81c \uadf8\ub8f9\uc740 \ube0c\ub79c\ub4dc\uac00 \uc5c6\ub294 \uacf5\uc775\uc131 \uad11\uace0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ubc29\uc2dd<\/td><td class=\"column-4\">\ub300\uc870\uad70\uc5d0 \uc18d\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud45c\uc2dc\ub418\ub294 \uad11\uace0. \uc2e4\uc81c \uad11\uace0\uac00 \uc544\ub2c8\ub77c \u2018\uace0\uc2a4\ud2b8\u2019 \uad11\uace0<\/td><td class=\"column-5\">\uace0\uc2a4\ud2b8 \uad11\uace0\ub97c \uc870\uc815\ud574 \ub300\uc870\uad70\uc758 \uc785\ucc30\uc744 \ucd94\uc801\ud558\uace0 \uc2e4\uc81c \uad11\uace0 \uac8c\uc7ac\uc5d0\uc11c \uc57c\uae30\ub418\uc9c0 \uc54a\ub294 \uace0\uc2a4\ud2b8 \ub178\ucd9c\uc744 \uae30\ub85d\ud558\uc5ec \uc7a0\uc7ac\uc801 \ub178\ucd9c\uc744 \ucd94\uc801<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">\uc5b8\uc81c \uc0ac\uc6a9\ud560\uae4c\uc694?<\/td><td class=\"column-2\">\uc5ec\ub7ec \uc0ac\uc774\ud2b8\ub97c \uc624\uac00\ub294 \uc0ac\uc6a9\uc790\uc758 ID\uac00 \uc5c6\ub294 \uac1c\ubc29\ud615 \ubc0f \ud3d0\uc1c4\ud615 \ud658\uacbd\uc5d0\uc11c \uc0ac\uc6a9<\/td><td class=\"column-3\">\ub370\uc774\ud130 \ubcfc\ub968\uc774 \uc81c\ud55c\ub41c \uac1c\ubc29\ud615 \ud658\uacbd\uc744 \uc0ac\uc6a9. \ub354 \ub192\uc740 \ube44\uc6a9\uc73c\ub85c \ub354 \ube60\ub974\uac8c \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \uc5bb\uc744 \uc218 \uc788\uc74c<\/td><td class=\"column-4\">\uacbd\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \ud655\uc778\ud560 \uc218 \uc5c6\ub294 \ud3d0\uc1c4\ud615 \ud658\uacbd(\uc608: \uc18c\uc15c \ucc44\ub110 \ub4f1\uc758 \uc790\uccb4\uc801\uc778 \uad11\uace0 \uac8c\uc7ac\uacf5\uac04)\uc5d0\uc11c \ud6a8\uacfc\uc801<\/td><td class=\"column-5\">\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ubc0f \uc720\uc9c0, \ub9ac\ud0c0\uac9f\ud305 \uc804\ubc18\uc5d0\uc11c \ucd5c\uace0 \uc218\uc900\uc758 \uc815\ud655\ub3c4\uc640 \ud655\uc7a5\uc131\uc744 \uc81c\uacf5\ud558\ub294 \uac1c\ubc29\ud615 \ud658\uacbd\uc5d0\uc11c \uc0ac\uc6a9<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\uc7a5\uc810<\/td><td class=\"column-2\">\uac04\ub2e8\ud558\uac8c \uc124\uc815\ud560 \uc218 \uc788\uc73c\uba70, \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uc74c<\/td><td class=\"column-3\">ITT\ubcf4\ub2e4 \ub354 \uc2e0\ub8b0\uc131\uc774 \ub192\uace0, \uc591\ucabd \uadf8\ub8f9\uc774 \uad11\uace0\ub97c \ubcf4\uac8c \ud568\uc73c\ub85c\uc368 \ub354 \ud1b5\uc81c\ub41c \ud14c\uc2a4\ud2b8 \ud658\uacbd\uc744 \uc870\uc131\ud568<\/td><td class=\"column-4\">\ub178\ube0c\ub79c\ub4dc \uad11\uace0\uc5d0 \ub4dc\ub294 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uc5ec \ub178\ucd9c\ub41c \uc0ac\uc6a9\uc790\uc640 \ub178\ucd9c\ub418\uc5c8\uc744 \uc0ac\uc6a9\uc790\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ube44\uad50\ud560 \uc218 \uc788\uc74c<\/td><td class=\"column-5\">\uc624\ud508 \uc6f9 \uad11\uace0\ub97c \uc704\ud55c \uac00\uc7a5 \uc815\ud655\ud55c \ubc29\ubc95\uc73c\ub85c, \ub178\uc774\uc988\ub97c \ud06c\uac8c \uac10\uc18c\uc2dc\ud0a4\uba70 \ud37c\ub110 \uc804\uccb4\ub85c \ud655\uc7a5 \uac00\ub2a5<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">\ub2e8\uc810<\/td><td class=\"column-2\">\uc77c\ubd80 \uc2e4\ud5d8\uad70 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\uac00 \ud45c\uc2dc\ub418\uc9c0 \uc54a\uc544 \ub178\uc774\uc988\uac00 \uc0dd\uae38 \uc218 \uc788\uc74c<\/td><td class=\"column-3\">\ub178\ube0c\ub79c\ub4dc PSA\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ube44\uc6a9\uc774 \ub4e4\uba70, \uacb0\uacfc\uac00 \ud3b8\ud5a5\ub420 \uc218 \uc788\uc74c<\/td><td class=\"column-4\">\ud3d0\uc1c4\ub41c \ud658\uacbd\uc5d0\ub9cc \uad6d\ud55c\ub418\uace0 \uc624\ud508 \uc6f9\uc5d0\uc11c\ub294 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc73c\uba70, \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud568<\/td><td class=\"column-5\">\uc124\uc815\uc774 \ubcf5\uc7a1\ud558\uace0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud568<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-4 from cache -->\n<h2>\uc624\ud508 \uc6f9\uc5d0\uc11c Incrementality \ud14c\uc2a4\ud2b8\ub97c \uadf9\ub300\ud654\ud558\ub294 \ubc29\ubc95<\/h2>\n<p><strong>\uace0\uc2a4\ud2b8 \ube44\ub529<\/strong>\uc740 \uc624\ud508 \uc6f9 \uad11\uace0\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc9c4\ubcf4\uc801\uc774\uace0 \ucca0\uc800\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uace0\uc2a4\ud2b8 \ube44\ub529\uc740 \ud3d0\uc1c4\ud615 \ud658\uacbd\uc5d0\uc11c \uc0ac\uc6a9\ud558\ub294 \uace0\uc2a4\ud2b8 \uad11\uace0 \uc811\uadfc \ubc29\uc2dd\uc744 \uc624\ud508 \uc6f9\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ubcc0\ud615\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uace0\uc2a4\ud2b8 \uad11\uace0\uc5d0\uc11c\ub294 \uc2e4\uc81c\ub85c \uad11\uace0\ub97c \uc0dd\uc131\ud558\uc9c0 \uc54a\ub294 \uac70\uc9d3 \uc785\ucc30\uc744 \ud574\uc11c, \uc785\ucc30\uc774 \uc2e4\uc81c\ub85c \uc774\ub904\uc84c\ub2e4\uba74 \uad11\uace0\ub97c \ubcf4\uc558\uc744 \uc0ac\uc6a9\uc790\uc640 \uc2e4\ud5d8\uad70\uc744 \ube44\uad50\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uc2a4\ud2b8 \uad11\uace0\ub294 \uc804\uccb4 \uacbd\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294 \ud3d0\uc1c4\ud615 \ud658\uacbd\uc5d0\uc11c\ub9cc \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\uc2a4\ud2b8 \ube44\ub529\uc740 \uc774\uc640 \ube44\uc2b7\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud558\uc9c0\ub9cc, \uc624\ud508 \uc6f9\uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\ud5d8\uad70\uc5d0 \ub300\ud55c \uc785\ucc30\uc740 \ud3c9\uc18c\ucc98\ub7fc \uc774\ub904\uc9c0\uace0, \ub300\uc870\uad70\uc5d0 \ub300\ud55c \uc785\ucc30\uc740 \uacbd\ub9e4\uc758 \ub099\ucc30 \uc5ec\ubd80\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ucd94\uc801\ud569\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \ub300\uc870\uad70 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \uace0\uc2a4\ud2b8 \ub178\ucd9c\uc774 \uae30\ub85d\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac1c\ubc29\ud615 \ud658\uacbd\uc5d0\uc11c \uace0\uc2a4\ud2b8 \uad11\uace0\uc5d0 \uc7a0\uc7ac\ub41c \uc81c\ud55c\uc5d0 \uad6c\uc18d\ub418\uc9c0 \uc54a\uace0, \ub178\ucd9c\ub41c \uc0ac\uc6a9\uc790\uc640 \ub178\ucd9c\ub418\uc5c8\uc744 \uc0ac\uc6a9\uc790\ub97c \uc815\ud655\ud558\uac8c \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ubb34\uc791\uc704 \ubd84\ud560\uc744 \uc0ac\uc6a9\ud574 \ub3c4\ub2ec \ud655\ub960\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub9cc \ubd84\uc11d\ud558\ub294 \uace0\uc2a4\ud2b8 \ube44\ub529 \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20679 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/3-Incrementality-Explainer-Deck-2024-.png\" alt=\"\" width=\"708\" height=\"524\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/3-Incrementality-Explainer-Deck-2024-.png 708w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/3-Incrementality-Explainer-Deck-2024--300x222.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/10\/3-Incrementality-Explainer-Deck-2024--630x466.png 630w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/span><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ubc95\ub860\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub3c4\ub2ec\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub9cc \ucd08\uc810\uc744 \ub9de\ucd94\uae30 \ub54c\ubb38\uc5d0 \ub178\uc774\uc988\uac00 \uc801\uace0 \ub354 \uc815\ud655\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li>\uad6c\ub9e4 \uc804\ud658\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uace0\uac1d \ud655\ubcf4 \ubc0f \uc720\uc9c0, \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5 \uc804\ubc18\uc5d0\uc11c \ud56d\uc0c1 \uc2e4\ud589\ub418\ub294 \uc811\uadfc \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li>\uace0\uc2a4\ud2b8 \uad11\uace0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc5b4\ub5a4 \uad11\uace0\uc5d0\ub3c4 \ub178\ucd9c\ub418\uc9c0 \uc54a\ub294 \uc0ac\uc6a9\uc790 \ub300\uc870\uad70\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>\uc2dc\uc791\ud558\uae30<\/h3>\n<p>Incrementality\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uc774\ud574\ud558\uae30 \uc704\ud55c \uc911\uc694\ud55c \uce21\uc815 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc62c\ubc14\ub978 \ubc29\ubc95\uc744 \uc2e0\uc911\ud558\uac8c \uc120\ud0dd\ud558\uace0 \uc801\uc808\ud558\uac8c \ud14c\uc2a4\ud2b8\ub97c \uc124\uc815\ud558\uba74 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8, \ucd5c\uc801\ud654\ub41c \uc804\ub7b5, \ubcf4\ub2e4 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc608\uc0b0 \uacb0\uc815\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>Incrementality \ud14c\uc2a4\ud2b8\uc758 \uacac\uace0\ud568\uacfc \uacf5\uc815\ud568\uc744 \ud5a5\uc0c1 \uc2dc\ud0a4\uae30 \uc704\ud574\uc11c, Measured, Nielsen, Rockerbox \uac19\uc740 \uc804\ubb38\uac00\uc640 \ud611\ub825\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. &#8220;\ud30c\ud2b8\ub108\ub4e4\uc774 \uc2ec\uce35\uc801\uc778 \uc804\ubb38 \uc9c0\uc2dd, \uc5c5\uacc4 \ubaa8\ubc94 \uc0ac\ub840, \ud3b8\uacac \uc5c6\ub294 \uad00\uc810\uc744 \uc81c\uacf5\ud558\ub294 \uc81c3\uc790 \uce21\uc815\uc5c5\uccb4\uc640 \ud611\ub825\ud574 \uc99d\ubd84 \ud14c\uc2a4\ud2b8\ud558\ub3c4\ub85d \uc7a5\ub824\ud558\uace0 \uc774\ub97c \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221; \ub9c8\ud2f4 \ud504\ub85c\uc0e4\uc6b0\uc5b4(Martin Froschauer), \uc218\uc11d \uc81c\ud488 \uad00\ub9ac\uc790, Measurement<\/p>\n<p>\uc9c0\uae08 \ubc14\ub85c <a href=\"https:\/\/www.google.com\/search?q=talk+to+an+expert+criteo&amp;oq=talk+to+an+expert+criteo&amp;gs_lcrp=EgZjaHJvbWUqBggAEEUYOzIGCAAQRRg7MggIARAAGBYYHjIICAIQABgWGB4yCAgDEAAYFhgeMggIBBAAGBYYHjIICAUQABgWGB4yCAgGEAAYFhgeMggIBxAAGBYYHjIICAgQABgWGB4yCAgJEAAYFhge0gEINDIwN2owajSoAgCwAgE&amp;sourceid=chrome&amp;ie=UTF-8\">\uc804\ubb38\uac00\uc640 \uc0c1\ub2f4<\/a>\ud574\ubcf4\uc138\uc694.<\/p>\n<p>Incrementality \ud14c\uc2a4\ud2b8\uc5d0 \ub300\ud55c \ucd94\uac00 \ub9ac\uc18c\uc2a4\ub97c \uc6d0\ud558\uc2dc\uba74 \ud504\ub791\uc2a4\uc758 \uc720\ud1b5\uc0ac<a href=\"https:\/\/www.criteo.com\/success-stories\/gemo\/\">G\u00e9mo<\/a>\uc640 Publicis Groupe\uc758 \ud504\ub9ac\ubbf8\uc5b4 \ud1b5\ud569 \ub300\ud589\uc0ac <a href=\"https:\/\/www.criteo.com\/kr\/success-stories\/digitas\/\">Digitas<\/a>\uc758 \uc131\uacf5 \uc0ac\ub840\ub97c \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>incrementality\ub780 \ubb34\uc5c7\uc778\uac00? \uc815\uc758 Incrementality\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc9c4\uc815\ud55c \ud6a8\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \ubc29\ubc95\uc73c\ub85c, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc73c\ub85c \uc778\ud574 \ubc1c\uc0dd\ud55c \uacb0\uacfc\uc640 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc9c0 \uc54a\uc558\uc744 \ub54c \ubc1c\uc0dd\ud588\uc744 \uacb0\uacfc\ub97c \ubd84\ub9ac\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc989, &#8220;\uad11\uace0 \uc5c6\uc774\ub3c4 \uadf8 \ud310\ub9e4\uac00 \uc77c\uc5b4\ub0ac\uc744\uae4c?&#8221;\ub77c\ub294 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \ud2b9\uc815 \ucea0\ud398\uc778\uc5d0 \uc758\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc131\uacf5\uc774 \uc9c1\uc811\uc801\uc73c\ub85c \uae30\uc5ec\ub418\uc5c8\ub294\uc9c0\ub97c \uad11\uace0\uc8fc\uac00 \uc774\ud574\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \u201c\uc9c4\uc815\ud55c Incrementality \ud14c\uc2a4\ud2b8\ub97c \uc704\ud574\uc11c\ub294 \uad11\uace0\uc5d0 \uc804\ud600 \ub178\ucd9c\ub418\uc9c0 \uc54a\uc740 [&hellip;]<\/p>\n","protected":false},"author":179,"featured_media":20681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[670],"class_list":{"0":"post-20674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-enterprise","9":"criteo-business-agency","10":"criteo-business-retail-media","11":"criteo-business-small-and-medium","12":"criteo-solution-customer-retention","13":"criteo-solution-dynamic-retargeting","14":"criteo-solution-retail-media","15":"criteo-solution-customer-acquisition","16":"criteo-solution-audiences","17":"criteo-platform-commerce-growth","18":"criteo-platform-commerce-max","19":"criteo-topic-first-party-data"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This 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