{"id":20830,"date":"2024-11-26T21:16:36","date_gmt":"2024-11-26T21:16:36","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20830"},"modified":"2024-11-27T01:21:22","modified_gmt":"2024-11-27T01:21:22","slug":"black-friday-and-holiday-festive-season-consumer-insights","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/black-friday-and-holiday-festive-season-consumer-insights\/","title":{"rendered":"\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc5f0\ub9d0 \uc2dc\uc98c: \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8"},"content":{"rendered":"<p>\uc5f0\ub9d0\uc774 \ube60\ub974\uac8c \ub2e4\uac00\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub2e4\uac00\uc624\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \uae30\uc5b5\uc5d0 \ub0a8\uc744 \uc21c\uac04\uc73c\ub85c \ub9cc\ub4e4\uae30 \uc704\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub5a4 \uc900\ube44\ub97c \ud558\uace0 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c\ub2ec14,000\uba85 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uae00\ub85c\ubc8c \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uace0 \ud765\ubbf8\ub85c\uc6b4 \ucd94\uc138\ub97c \ud655\uc778 \ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574\ub294 \uc5b4\ub290 \ub54c \ubcf4\ub2e4 \ud070 \uc2dc\uc98c\uc774 \ub420 \ucd94\uc138\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc544\ud2f0\ud074\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub77c\uba74 \ubc18\ub4dc\uc2dc \uc54c\uc544 \ub450\uc5b4\uc57c \ud560 \uc8fc\uc694 \uc0ac\ud56d\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n<h2>\uc5f0\ub9d0 \uc120\ubb3c \uc900\ube44 \uae30\uac04\uc774 \uc810\uc810 \ube68\ub77c\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub530\ub974\uba74 \uc9c0\uae08 \uc5f0\ub9d0 \uc120\ubb3c\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uad6d, \ud504\ub791\uc2a4 \ubc0f \ub3c5\uc77c \uc18c\ube44\uc790 \uc911 \uac70\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \uc5f0\ub9d0\uc5d0 \ubb34\uc5c7\uc744 \uc120\ubb3c \ud560\uc9c0 \uc774\ubbf8 \uc0dd\uac01\ud574 \ub450\uc5c8\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \uace0\uac1d\uc758 \uc57d 70%\ub3c4 \uc608\uc678\ub294 \uc544\ub2c8\uc5c8\uc2b5\ub2c8\ub2e4. \uc804\uc138\uacc4\uc801\uc73c\ub85c \uc774 \uc218\uce58\ub294 \uc99d\uac00\ud558\ub294 \ucd94\uc138\uc774\uba70, \ud2b9\ud788 \uc601\uad6d\uacfc \ud55c\uad6d\uc740 \uc804\ub144\ub3d9\uae30\ub300\ube44 \uac01\uac01 9 \ud3ec\uc778\ud2b8\uc640 11 \ud3ec\uc778\ud2b8 \uc0c1\uc2b9\ud55c \uac83\uc73c\ub85c \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p class=\"P68B1DB1-Normal1\" style=\"text-align: center;\" align=\"center\"><strong><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\ub9e4\ub144 \uc774\ub9d8\ub54c\uba74<\/span><span lang=\"EN-GB\" style=\"font-family: 'Noto Sans KR',sans-serif;\">, <\/span><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\uc5f0\ub9d0 \uc2dc\uc98c\uc5d0 \uc5b4\ub5a4 \uc120\ubb3c\uc744 \ud560\uc9c0 \ubbf8\ub9ac \uc0dd\uac01\ud574\ub450\uc2dc\ub294 \ud3b8\uc778\uac00\uc694<\/span><span lang=\"EN-GB\" style=\"font-family: 'Noto Sans KR',sans-serif;\">?<\/span><\/strong><\/p>\n<figure id=\"attachment_20831\" aria-describedby=\"caption-attachment-20831\" style=\"width: 1799px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20831 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154113.png\" alt=\"\ub9e4\ub144 \uc774\ub9d8\ub54c\uba74, \uc5f0\ub9d0 \uc2dc\uc98c\uc5d0 \uc5b4\ub5a4 \uc120\ubb3c\uc744 \ud560\uc9c0 \ubbf8\ub9ac \uc0dd\uac01\ud574\ub450\uc2dc\ub294 \ud3b8\uc778\uac00\uc694?\" width=\"1799\" height=\"406\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154113.png 1799w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154113-300x68.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154113-1024x231.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154113-768x173.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154113-1536x347.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154113-630x142.png 630w\" sizes=\"auto, (max-width: 1799px) 100vw, 1799px\" \/><figcaption id=\"caption-attachment-20831\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2023\ub144 3\ubd84\uae30(N=9,688) \ubc0f 2024\ub144 9\uc6d4 30\uc77c~10\uc6d4 7\uc77c(N=7,524)<\/figcaption><\/figure>\n<h2>\ubbf8\uad6d\uacfc \uc601\uad6d\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc9c0\uae08 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc1fc\ud551\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n<p>\ud574\uac00 \uc9c0\ub0a0 \uc218\ub85d, \uc810\uc810 \ub354 \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc5b4\ub5a4 \ub51c\uc744 \ucc3e\uc744 \uc218 \uc788\uc744\uc9c0\uc5d0 \ub300\ud574 \uc801\uc5b4\ub3c4 \uc77c\uc8fc\uc77c \uc804, \ucd5c\ub300 \ud55c\ub2ec \uc804\ubd80\ud130 \ubbf8\ub9ac \uc0dd\uac01\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uacfc \uc601\uad6d\uc758 \uacbd\uc6b0 \uc18c\uc218\uc9c0\ub9cc \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub97c 4\uc8fc \uc774\uc0c1 \uc804\ubd80\ud130 \uc0dd\uac01\ud558\ub294 \uace0\uac1d\ub4e4\uc774 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucd5c\uadfc \uba87 \ub144 \uc0ac\uc774 \ub354\uc6b1 \ud65c\ubc1c\ud574\uc9c4 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc0ac\uc804 \uc138\uc77c\uc758 \uc601\ud5a5\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"P68B1DB1-Normal1\" style=\"text-align: center;\" align=\"center\"><strong><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\uc77c\ubc18\uc801\uc73c\ub85c \uc5b8\uc81c\ubd80\ud130 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub97c \uc0dd\uac01\ud558\uae30 \uc2dc\uc791\ud558\uc2dc\ub098\uc694<\/span><span lang=\"EN-GB\" style=\"font-family: 'Noto Sans KR',sans-serif;\">?<\/span><\/strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20833 size-full\" style=\"font-weight: bold; font-size: 48px;\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154822.png\" alt=\"\uc77c\ubc18\uc801\uc73c\ub85c \uc5b8\uc81c\ubd80\ud130 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub97c \uc0dd\uac01\ud558\uae30 \uc2dc\uc791\ud558\uc2dc\ub098\uc694?\" width=\"1582\" height=\"832\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154822.png 1582w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154822-300x158.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154822-1024x539.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154822-768x404.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154822-1536x808.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-154822-630x331.png 630w\" sizes=\"auto, (max-width: 1582px) 100vw, 1582px\" \/><span style=\"font-size: 14px;\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2023\ub144 3\ubd84\uae30(N=5,405) \ubc0f 2024\ub144 9\uc6d4 30\uc77c~10\uc6d4 7\uc77c(N=6,021)<\/span><\/p>\n<h2>\uc62c\ud574\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uc1fc\ud551\uc774 \ub354 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/h2>\n<p>\uc124\ubb38 \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \ub300\ubd80\ubd84\uc758 \uad6d\uac00\uc5d0\uc11c \uc62c\ud574 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud560 \uacc4\ud68d\uc774 \uc788\ub294 \uace0\uac1d \uc218\uac00 \uc99d\uac00\ud588\uc73c\uba70, \uc601\uad6d\uacfc \ub3c5\uc77c\uc5d0\uc11c\ub294 \uc804\ub144 \ub300\ube44 \ub450 \uc790\ub9bf\uc218 \uac00\uae4c\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc2dc\uac04\uc774 \uc9c0\ub0a0 \uc218\ub85d, \ub354 \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc62c\ud574 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \u201c\ub2e4\uc18c \ub610\ub294 \ud6e8\uc52c \ub354 \ub9ce\uc774\u201d \uc9c0\ucd9c\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \uc751\ub2f5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \ud65c\ubc1c\ud788 \uc9c4\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uacfc \uc720\ub7fd \uace0\uac1d\uc758 \uc57d 70%\uac00 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc628\ub77c\uc778\uc5d0\uc11c \uc1fc\ud551 \ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud560 \uac83\uc774\ub77c\uace0 \uc751\ub2f5\ud55c \uace0\uac1d\uc740 49~57%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><strong>\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ub2e4\uc74c \ud65c\ub3d9\uc744 \ud560 \uc758\ud5a5\uc774 \uc5bc\ub9c8\ub098 \uc788\uc73c\uc2e0\uac00\uc694? <\/strong><br \/>\n<span style=\"color: #0000ff;\"><strong>\u00a0(\uc120\ud0dd\ub41c \ub2f5\ubcc0: \u201c\ub9e4\uc6b0 \ub9ce\uc74c\u201d)<\/strong><\/span><\/p>\n<figure id=\"attachment_20861\" aria-describedby=\"caption-attachment-20861\" style=\"width: 1174px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20861 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163818.png\" alt=\"\" width=\"1174\" height=\"332\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163818.png 1174w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163818-300x85.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163818-1024x290.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163818-768x217.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163818-630x178.png 630w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\" \/><figcaption id=\"caption-attachment-20861\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2023\ub144 3\ubd84\uae30(N=9,688) \ubc0f 2024\ub144 9\uc6d4 30\uc77c~10\uc6d4 7\uc77c(N=7,524)<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><strong>\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ub2e4\uc74c \ud65c\ub3d9\uc744 \ud560 \uc758\ud5a5\uc774 \uc5bc\ub9c8\ub098 \uc788\uc73c\uc2e0\uac00\uc694? <\/strong><br \/>\n<span style=\"color: #0000ff;\"><strong>\u00a0(\uc120\ud0dd\ub41c \ub2f5\ubcc0: \u201c\ub9e4\uc6b0 \ub9ce\uc74c\u201d)<\/strong><\/span><\/p>\n<figure id=\"attachment_20862\" aria-describedby=\"caption-attachment-20862\" style=\"width: 1289px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20862 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163403.png\" alt=\"\" width=\"1289\" height=\"460\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163403.png 1289w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163403-300x107.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163403-1024x365.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163403-768x274.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-163403-630x225.png 630w\" sizes=\"auto, (max-width: 1289px) 100vw, 1289px\" \/><figcaption id=\"caption-attachment-20862\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2023\ub144 3\ubd84\uae30(N=9,688) \ubc0f 2024\ub144 9\uc6d4 30\uc77c~10\uc6d4 7\uc77c(N=7,524)<\/figcaption><\/figure>\n<h2>\ud55c\uad6d\uacfc \uc77c\ubcf8\uc5d0\uc11c\ub3c4 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc758 \uc778\uae30\uac00 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n<p>\ud55c\uad6d\uacfc \uc77c\ubcf8\uc758 \uace0\uac1d \uc911 \uc808\ubc18 \uc774\uc0c1\uc774 \uc774\ubc88 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc628\ub77c\uc778 \uad6c\ub9e4\ub97c \ud560 \uc758\ud5a5\uc774 \u201c\ub9e4\uc6b0 \ub610\ub294 \ub2e4\uc18c\u201d \ub9ce\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uc5d0\uc11c\ub294 \uc804\ub144\ub3d9\uae30\ub300\ube44 10 \ud3ec\uc778\ud2b8, \ud55c\uad6d\uc5d0\uc11c\ub294 11 \ud3ec\uc778\ud2b8 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac\uac00 \uc9c4\ud589\ub41c \ubaa8\ub4e0 \uad6d\uac00\uc5d0\uc11c \uc608\uc804\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc774\ubc88 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc1fc\ud551 \ud560 \uacc4\ud68d\uc778 \uac83\uc744 \ud655\uc778 \ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><strong>\uc62c\ud574 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774(\ub610\ub294 \uadf8 \uc988\uc74c\uc5d0) \uc5d0 \uc1fc\ud551\ud560 \uc758\ud5a5\uc774 \uc5bc\ub9c8\ub098 \uc788\uc73c\uc2e0\uac00\uc694?<\/strong><br \/>\n<span style=\"color: #0000ff;\"><strong>\u00a0(\uc120\ud0dd\ub41c \ub2f5\ubcc0: \u201c\ub9e4\uc6b0 \ub9ce\uc74c\u201d \ubc0f \u201c\ub2e4\uc18c \ub9ce\uc74c\u201d)<\/strong><\/span><\/p>\n<figure id=\"attachment_20863\" aria-describedby=\"caption-attachment-20863\" style=\"width: 1492px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20863 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-160852.png\" alt=\"\" width=\"1492\" height=\"440\" \/><figcaption id=\"caption-attachment-20863\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2023\ub144 3\ubd84\uae30(N=6,314) \ubc0f 2024\ub144 9\uc6d4 30\uc77c~10\uc6d4 7\uc77c(N=6,834)<\/figcaption><\/figure>\n<h2>\ub354 \ub9ce\uc740 \uc720\ub7fd\uc778\ub4e4\uc740 \uc5f0\ub9d0\uc5f0\uc2dc \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n<p>\uc601\uad6d \uc18c\ube44\uc790\uc758 40% \uc774\uc0c1(\uc791\ub144\ubcf4\ub2e4 9 \ud3ec\uc778\ud2b8 \uc0c1\uc2b9) \uacfc \ud504\ub791\uc2a4 \ubc0f \ub3c5\uc77c \uc18c\ube44\uc790\uc758 \uc57d 3\ubd84\uc758 1\uc774 \uc5f0\ub9d0\uc5f0\uc2dc \ud734\uc77c \ub3d9\uc548 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4(\uac01\uac01 3 \ud3ec\uc778\ud2b8 \ubc0f 7 \ud3ec\uc778\ud2b8 \uc0c1\uc2b9). \ub610\ud55c \ud55c\uad6d \uc18c\ube44\uc790\uc758 44%\ub294 \uc774 \uae30\uac04 \ub3d9\uc548 \uc5ec\ud589\uc744 \ud560 \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \ub192\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><strong>\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ub2e4\uc74c \ud65c\ub3d9\uc744 \ud560 \uc758\ud5a5\uc774 \uc5bc\ub9c8\ub098 \uc788\uc73c\uc2e0\uac00\uc694? <\/strong><br \/>\n<span style=\"color: #0000ff;\"><strong>\u00a0(\uc120\ud0dd\ub41c \ub2f5\ubcc0: \u201c\ub9e4\uc6b0 \ub9ce\uc74c\u201d)<\/strong><\/span><\/p>\n<figure id=\"attachment_20864\" aria-describedby=\"caption-attachment-20864\" style=\"width: 1071px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20864 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-161205.png\" alt=\"\" width=\"1071\" height=\"240\" \/><figcaption id=\"caption-attachment-20864\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2023\ub144 3\ubd84\uae30(N=9,688) \ubc0f 2024\ub144 9\uc6d4 30\uc77c~10\uc6d4 7\uc77c(N=7,524)<\/figcaption><\/figure>\n<h2>\ud2b9\ubcc4\ud55c \ud560\uc778 \ud61c\ud0dd\uc740 \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c \uc7a1\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4<\/h2>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \ud070 \ud560\uc778 \ud61c\ud0dd\uacfc \ubb34\ub8cc \ubc30\uc1a1, \ube60\ub978 \ubc30\uc1a1, \ub2e4\ub978 \uacf3\uc5d0\uc11c\ub294 \uc815\uac00\ub85c \ud310\ub9e4\ub418\uace0 \uc788\ub294 \uc0c1\ud488\uc5d0 \ub300\ud55c \ud560\uc778 \ud61c\ud0dd\uc5d0 \ub9ce\uc740 \uad00\uc2ec\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \ubaa8\ub4e0 \uad6d\uac00 \uc911 40% \uc774\uc0c1\uc758 \uc18c\ube44\uc790\uac00 \uc0c8\ub85c\uc6b4 \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uc1fc\ud551\ud560 \uc0dd\uac01\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc804\uccb4\uc801\uc73c\ub85c, \uc774\ub7ec\ud55c \uc751\ub2f5\uc774 \uc804\ub144 \ub300\ube44 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p class=\"P68B1DB1-Normal1\" style=\"text-align: center;\" align=\"center\"><strong><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\uc77c\ubc18\uc801\uc73c\ub85c \ubb34\uc5c7 \ub54c\ubb38\uc5d0 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc0c8\ub85c\uc6b4 \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4 \uc1fc\ud551\uc744 \uc2dc\ub3c4\ud558\uc2dc\ub098\uc694<\/span><span lang=\"EN-GB\" style=\"font-family: 'Noto Sans KR',sans-serif;\">?<\/span><\/strong><\/p>\n<figure id=\"attachment_20866\" aria-describedby=\"caption-attachment-20866\" style=\"width: 1490px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20866 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-162153.png\" alt=\"\" width=\"1490\" height=\"461\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-162153.png 1490w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-162153-300x93.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-162153-1024x317.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-162153-768x238.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-162153-630x195.png 630w\" sizes=\"auto, (max-width: 1490px) 100vw, 1490px\" \/><figcaption id=\"caption-attachment-20866\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2023\ub144 3\ubd84\uae30(N=3,974) \ubc0f 2024\ub144 9\uc6d4 30\uc77c~10\uc6d4 7\uc77c(N=4,475)<\/figcaption><\/figure>\n<p>3\ubd84\uc758 1\uc5d0\uc11c 40% \uc774\uc0c1\uc758 \uace0\uac1d\ub4e4\uc740 \ud2b9\ubcc4\ud55c \ud560\uc778 \ud61c\ud0dd\uc774 \uc788\uc73c\uba74 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \ubc1c\uacac\ud55c \ube0c\ub79c\ub4dc\ub098 \ub9ac\ud14c\uc77c\uc0ac\uc5d0 \ub2e4\uc2dc \ubc29\ubb38\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p class=\"P68B1DB1-Normal1\" style=\"text-align: center;\" align=\"center\"><strong><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \ubc1c\uacac\ud55c \ube0c\ub79c\ub4dc\ub098 \ub9ac\ud14c\uc77c\uc0ac\ub97c \ub2e4\uc2dc \ubc29\ubb38\ud55c\ub2e4\uba74 \ubb34\uc5c7 \ub54c\ubb38\uc77c\uae4c\uc694<\/span><span lang=\"EN-GB\" style=\"font-family: 'Noto Sans KR',sans-serif;\">?<\/span><\/strong><\/p>\n<figure id=\"attachment_20867\" aria-describedby=\"caption-attachment-20867\" style=\"width: 1278px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20867 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-161755.png\" alt=\"\" width=\"1278\" height=\"464\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-161755.png 1278w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-161755-300x109.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-161755-1024x372.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-161755-768x279.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/11\/Screenshot-2024-11-26-161755-630x229.png 630w\" sizes=\"auto, (max-width: 1278px) 100vw, 1278px\" \/><figcaption id=\"caption-attachment-20867\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2023\ub144 3\ubd84\uae30(N=3,974) \ubc0f 2024\ub144 9\uc6d4 30\uc77c~10\uc6d4 7\uc77c(N=4,475)<\/figcaption><\/figure>\n<p><span style=\"font-family: 'Noto Sans KR', sans-serif; font-size: 48px;\">\uc5f0\ub9d0\uc5f0\uc2dc \ub9c8\ucf00\ud305 \uc804\ub7b5 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8<\/span><\/p>\n<ul>\n<li><strong>\uace0\uac1d\ub4e4\uc740 \uc810\uc810 \ub354 \ube68\ub77c\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong> \ubbf8\uad6d \uace0\uac1d\uc758 \uac70\uc758 70%\uc640 \uc601\uad6d, \ud504\ub791\uc2a4 \ubc0f \ub3c5\uc77c\uc758 \uc57d \uc808\ubc18\uc5d0 \ud574\ub2f9\ud558\ub294 \uace0\uac1d\ub4e4\uc740 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc5d0 \ub300\ud574 \uc774\ubbf8 \uc791\ub144\ubd80\ud130 \uc0dd\uac01\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc5bc\ub9ac\ubc84\ub4dc \ud504\ub85c\ubaa8\uc158\uc744 \uae30\ud68d\ud558\uace0 \ud2f0\uc800 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc5ec \uc5bc\ub9ac\ubc84\ub4dc \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong>\ubbf8\uad6d\uacfc \uc601\uad6d\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uba87 \uc8fc \uc804\ubd80\ud130 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc138\uc77c\uc744 \uae30\ub2e4\ub9bd\ub2c8\ub2e4. \ud504\ub9ac\uc138\uc77c \ud504\ub85c\ubaa8\uc158\uc744 \uc9c4\ud589\ud558\uac70\ub098 \ud560\uc778 \ud61c\ud0dd \ubbf8\ub9ac\ubcf4\uae30\ub97c \ud1b5\ud574 \uad00\uc2ec\uc744 \ub04c\uace0 \uad6c\ub9e4 \uc2dc \ube0c\ub79c\ub4dc\uac00 \uac00\uc7a5 \uba3c\uc800 \uba38\ub9bf\uc18d\uc5d0 \ub5a0\uc624\ub974\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uc1fc\ud551\uc774 \ud68c\ubcf5\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong> \uace0\uac1d\ub4e4\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ub354 \ub9ce\uc774 \uc1fc\ud551 \ud560 \uacc4\ud68d\uc774\ubbc0\ub85c, \ub9e4\uc7a5 \ub0b4 \uacbd\ud5d8\uc744 \ub9e4\ub825\uc801\uc73c\ub85c \ub9cc\ub4e4\uae30 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc7a1\uc73c\uc138\uc694. \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud560\uc778 \ud61c\ud0dd\uc774 \uc870\ud654\ub97c \uc774\ub8e8\ub3c4\ub85d \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub3c5\uc810 \ud560\uc778\uc740 \uc2e0\uaddc \uace0\uac1d\uacfc \ucda9\uc131\ub3c4 \ud655\ubcf4\uc5d0 \ubaa8\ub450 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4<\/strong><strong>.<\/strong> \uc18c\ube44\uc790\ub4e4\uc740 \ub2e4\ub978 \uacf3\uc5d0\uc11c\ub294 \ucc3e\uc744 \uc218 \uc5c6\ub294 \uace0\uc720\ud55c \uc624\ud37c\uc640 \ud560\uc778 \ud61c\ud0dd\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3c5\uc810\uc131\uc744 \uba54\uc778 \uc804\ub7b5\uc73c\ub85c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ud55c\uc815\ud310 \uc0c1\ud488\uc774\ub098 \ub9de\ucda4\ud615 \ud560\uc778\uc744 \uc81c\uacf5\ud558\uc5ec \uc2e0\uaddc \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc5ec\ud589\uc774 \ub2e4\uc2dc \ud65c\uae30\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong> \uc720\ub7fd\uacfc \ud55c\uad6d\uc5d0\uc11c\ub294 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc774\ubc88 \uc5f0\ub9d0\uc5f0\uc2dc \ud734\uc77c\uc5d0 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uae30 \uc788\ub294 \uc5ec\ud589\uc9c0\uc758 \uc9c0\uc5ed \ud0c0\uac9f \uad11\uace0\ub97c \uace0\ub824\ud558\uace0 \uc5ec\ud589\uc790\ub4e4\uc774 \ud5a5\ud558\ub294 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \ub208\uc5d0 \ub74c \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. <a href=\"https:\/\/go.criteo.com\/kr\/travel-consumer-insights\/?pk_vid=1677731752a19b411732657336477b56\" target=\"_blank\" rel=\"noopener\">\ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a>\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc5ec\ud589 \ud2b8\ub80c\ub4dc\uc640 \uc804\ub7b5\uc744 \ud655\uc778 \ud574 \ubcf4\uc138\uc694.<\/li>\n<\/ul>\n<p>\uc5bc\ub9ac\ubc84\ub4dc \ud504\ub85c\ubaa8\uc158, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \ubd80\ud65c, \uc775\uc2a4\ud074\ub8e8\uc2dc\ube0c \ud61c\ud0dd\uc744 \ucc3e\ub294 \uc18c\ube44\uc790\uac00 \ub298\uc5b4\ub098\uba74\uc11c, \uc774\ubc88 \uc2dc\uc98c\uc744 \uc131\uacf5\uc73c\ub85c \uc774\ub04c \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \ub9ce\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\uc0ac\ub294 \uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815, \ub9e4\uccb4\uc640 \uc0c1\uad00 \uc5c6\uc774 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc5f0\ub9d0\uc774 \ube60\ub974\uac8c \ub2e4\uac00\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub2e4\uac00\uc624\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \uae30\uc5b5\uc5d0 \ub0a8\uc744 \uc21c\uac04\uc73c\ub85c \ub9cc\ub4e4\uae30 \uc704\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub5a4 \uc900\ube44\ub97c \ud558\uace0 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c\ub2ec14,000\uba85 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uae00\ub85c\ubc8c \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uace0 \ud765\ubbf8\ub85c\uc6b4 \ucd94\uc138\ub97c \ud655\uc778 \ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574\ub294 \uc5b4\ub290 \ub54c \ubcf4\ub2e4 \ud070 \uc2dc\uc98c\uc774 \ub420 \ucd94\uc138\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc544\ud2f0\ud074\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub77c\uba74 \ubc18\ub4dc\uc2dc \uc54c\uc544 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