{"id":20879,"date":"2024-12-06T00:46:48","date_gmt":"2024-12-06T00:46:48","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20879"},"modified":"2024-12-06T14:58:21","modified_gmt":"2024-12-06T14:58:21","slug":"holiday-cpg-trends-to-watch-q4-2024","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/holiday-cpg-trends-to-watch-q4-2024\/","title":{"rendered":"\uc8fc\ubaa9\ud574\uc57c \ud560 \uc18c\ube44\uc7ac \uc5f0\ub9d0\uc5f0\uc2dc \ud2b8\ub80c\ub4dc: \uc5f0\ub9d0 \ub9e4\ucd9c \ud655\ubcf4 \uc804\ub7b5"},"content":{"rendered":"<p>\uc5f0\ub9d0\uc5f0\uc2dc\ub294 \uc18c\uc911\ud55c \uc0ac\ub78c\ub4e4\uacfc \ubaa8\uc5ec \ud2b9\ubcc4\ud55c \uc74c\uc2dd\uc744 \uc990\uae30\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uc18c\ube44\uc7ac\ub97c \uad6c\ub9e4\ud558\ub294 \uc2dc\uae30\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/blog\/black-friday-and-holiday-festive-season-consumer-insights\/\">\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774<\/a>\uc640 \uadf8 \uc804\ud6c4\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\uc0ac\ub4e4\uc5d0\uac8c \uc911\uc694\ud55c \uc2dc\uae30\ub85c, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc5f0\ub9d0\uc5f0\uc2dc \ubaa8\uc784\uc5d0 \ud544\uc694\ud55c \uc18c\ube44\uc7ac\ub97c \uc7c1\uc5ec\ub193\ub294 \uace0\uac1d\ub4e4\uc774 \ub298\uc5b4\ub098\uba74\uc11c \ud310\ub9e4\uac00 \uae09\uc99d\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/go.criteo.com\/kr\/cpg-consumer-insights\/?pk_vid=1677731752a19b4117334476434fac6b\">2024 \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a> 4\ubd84\uae30 \uad6c\ub9e4 \uc131\uc218\uae30\uc5d0 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uc54c\uc544\uc57c \ud560 \ud2b8\ub80c\ub4dc\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubb34\uc5c7\uc774 \uace0\uac1d\uc758 \uc5f0\ub9d0\uc5f0\uc2dc \uc1fc\ud551\uc744 \ubd80\ucd94\uae30\ub294\uc9c0 \ub370\uc774\ud130\uc744 \uae30\ubc18\uc73c\ub85c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<h2><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\uc18c\ube44\uc790\ub4e4\uc740 \ud55c \ube0c\ub79c\ub4dc\uc5d0 \uc815\ucc29\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/span><\/h2>\n<p>\ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\ub294 \uc27d\uac8c \uc5bb\uc5b4\uc9c0\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud2b9\ud788, \ud560\uc778\uacfc \ub2e4\uc591\uc131\uc744 \ucd94\uad6c\ud558\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \ub354\uc6b1 \uadf8\ub7ec\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, <strong>\uc790\uc8fc \uc18c\ube44\uc7ac\ub97c \uad6c\ub9e4\ud558\ub294 \uace0\uac1d \uc911 \uc57d<\/strong><strong> 58%<\/strong>\ub294 \uac00\uc7a5 \ucd5c\uadfc\uc5d0 \uc9c0\ub09c 1\ub144 \ub3d9\uc548 \ud55c \ubc88\ub3c4 \uad6c\ub9e4\ud55c \uc801\uc774 \uc5c6\ub294 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc18c\ube44\uc7ac\ub97c \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc774 \uc0c8\ub85c\uc6b4 \uc635\uc158\uc744 \ub458\ub7ec\ubcfc \uc758\ud5a5\uc774 \ucda9\ubd84\ud55c \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc740 \ube0c\ub79c\ub4dc\uac00 \uc2dc\uc120\uc744 \ub04c\uace0, \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc88b\uc740 \uae30\ud68c\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20880 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\uc18c\ube44\uc790\ub4e4\uc740-\ud55c-\ube0c\ub79c\ub4dc\uc5d0-\uc815\ucc29\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4-1.png\" alt=\"\" width=\"2147\" height=\"884\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\uc18c\ube44\uc790\ub4e4\uc740-\ud55c-\ube0c\ub79c\ub4dc\uc5d0-\uc815\ucc29\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4-1.png 2147w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\uc18c\ube44\uc790\ub4e4\uc740-\ud55c-\ube0c\ub79c\ub4dc\uc5d0-\uc815\ucc29\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4-1-300x124.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\uc18c\ube44\uc790\ub4e4\uc740-\ud55c-\ube0c\ub79c\ub4dc\uc5d0-\uc815\ucc29\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4-1-1024x422.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\uc18c\ube44\uc790\ub4e4\uc740-\ud55c-\ube0c\ub79c\ub4dc\uc5d0-\uc815\ucc29\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4-1-768x316.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\uc18c\ube44\uc790\ub4e4\uc740-\ud55c-\ube0c\ub79c\ub4dc\uc5d0-\uc815\ucc29\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4-1-1536x632.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\uc18c\ube44\uc790\ub4e4\uc740-\ud55c-\ube0c\ub79c\ub4dc\uc5d0-\uc815\ucc29\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4-1-2048x843.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\uc18c\ube44\uc790\ub4e4\uc740-\ud55c-\ube0c\ub79c\ub4dc\uc5d0-\uc815\ucc29\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4-1-630x259.png 630w\" sizes=\"auto, (max-width: 2147px) 100vw, 2147px\" \/> \ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4, 2024\ub144 9\uc6d4 1\uc77c~15\uc77c\uc5d0 \uad6c\ub9e4\ub41c \uc18c\ube44\uc7ac, 12\uac1c\uc6d4\uac04\uc758 \uad6c\ub9e4 \ud589\ub3d9 \uace0\ub824. \uc218\ubc31 \uac1c\uc758 \ub9ac\ud14c\uc77c\uc0ac\uc640 \ube0c\ub79c\ub4dc \uad00\ucc30. \uad6c\ub9e4\uc790\ub294 \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548 \ud574\ub2f9 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ud55c \ubc88 \uc774\uc0c1 \uad6c\ub9e4 \ud55c \uace0\uac1d. &#8220;\ube0c\ub79c\ub4dc \uc2e0\uaddc \uace0\uac1d&#8221;\uc740 12\uac1c\uc6d4 \ub3d9\uc548 \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub97c \uad6c\ub9e4\ud55c \uc801\uc774 \uc5c6\ub294 \uace0\uac1d\uc784.<\/p>\n<h2><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\ube14\ub799\ud504\ub77c\uc774\ub370\uc774 \uad6c\ub9e4\uc790\ub294 \ub192\uc740 \ud655\ub960\ub85c \uc7ac\ubc29\ubb38\ud569\ub2c8\ub2e4 <\/span><\/h2>\n<p>\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc77c\ud68c\uc131 \uad6c\ub9e4\uac00 \uc544\ub2c8\ub77c, \ubc18\ubcf5\uc801\uc778 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc791\ub144\uc5d0\ub294 \ud2b9\uc815 \uc720\ud1b5\uc0ac\uc5d0\uc11c \uccab \uad6c\ub9e4\ub97c \ud55c \uace0\uac1d\uc774 \ub2e4\uc2dc \ub3cc\uc544\uc640 \uc7ac\uad6c\ub9e4\ub97c \ud558\ub294 \uacbd\uc6b0\uac00 \uc0c1\ub2f9\ud788 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubbf8\uad6d\uc758 \uace0\uac1d\ub4e4\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc774\ud6c4 <strong>\ub9ac\ud14c\uc77c\uc0ac\ub2f9 \ud3c9\uade0<\/strong><strong>2<\/strong><strong>\ud68c \uc7ac\uad6c\ub9e4<\/strong>\ub97c \ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc774 \uace0\uac1d\ub4e4 \uc911 <strong>76%<\/strong>\ub294 \uc7ac\uad6c\ub9e4\ub97c \ud558\ub294 \ub3c4\uc911 \uc0c8\ub85c\uc6b4 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\ub97c \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2e0\uaddc\uace0\uac1d<\/strong><strong>*<\/strong><strong>\uc758<\/strong><strong> 24%<\/strong><strong>\uac00<\/strong><strong> 6<\/strong><strong>\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uac19\uc740 \ub9ac\ud14c\uc77c\uc0ac\ub97c \ub2e4\uc2dc \ubc29\ubb38\ud588\uc73c\uba70<\/strong>, <strong>57%<\/strong><strong>\ub294<\/strong><strong> 4<\/strong><strong>\uc8fc \uc774\ub0b4\uc5d0 \uc7ac\uad6c\ub9e4\ub97c \ud588\uc2b5\ub2c8\ub2e4<\/strong>.<\/li>\n<\/ul>\n<p>\uc7ac\ubc29\ubb38\uae4c\uc9c0 \uac78\ub9ac\ub294 \uc2dc\uac04\uc740 \ub9e4\uc6b0 \ub2e4\uc591\ud558\uc5ec, \uc5b4\ub5a4 \uace0\uac1d\uc740 <strong>9<\/strong><strong>\uc77c<\/strong> \uc774\ub0b4\uc5d0 \ub3cc\uc544\uc654\uace0, \uc5b4\ub5a4 \uace0\uac1d\uc740 <strong>93<\/strong><strong>\uc77c<\/strong>\uc774\ub098 \uac78\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_20882\" aria-describedby=\"caption-attachment-20882\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20882 size-large\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ube14\ub799\ud504\ub77c\uc774\ub370\uc774-\uad6c\ub9e4\uc790\ub294-\ub192\uc740-\ud655\ub960\ub85c-\uc7ac\ubc29\ubb38\ud569\ub2c8\ub2e4-1-1024x471.png\" alt=\"\" width=\"640\" height=\"294\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ube14\ub799\ud504\ub77c\uc774\ub370\uc774-\uad6c\ub9e4\uc790\ub294-\ub192\uc740-\ud655\ub960\ub85c-\uc7ac\ubc29\ubb38\ud569\ub2c8\ub2e4-1-1024x471.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ube14\ub799\ud504\ub77c\uc774\ub370\uc774-\uad6c\ub9e4\uc790\ub294-\ub192\uc740-\ud655\ub960\ub85c-\uc7ac\ubc29\ubb38\ud569\ub2c8\ub2e4-1-300x138.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ube14\ub799\ud504\ub77c\uc774\ub370\uc774-\uad6c\ub9e4\uc790\ub294-\ub192\uc740-\ud655\ub960\ub85c-\uc7ac\ubc29\ubb38\ud569\ub2c8\ub2e4-1-768x353.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ube14\ub799\ud504\ub77c\uc774\ub370\uc774-\uad6c\ub9e4\uc790\ub294-\ub192\uc740-\ud655\ub960\ub85c-\uc7ac\ubc29\ubb38\ud569\ub2c8\ub2e4-1-630x290.png 630w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ube14\ub799\ud504\ub77c\uc774\ub370\uc774-\uad6c\ub9e4\uc790\ub294-\ub192\uc740-\ud655\ub960\ub85c-\uc7ac\ubc29\ubb38\ud569\ub2c8\ub2e4-1.png 1391w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-20882\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \ubbf8\uad6d, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc8fc\ub9d0(2023\ub144 11\uc6d4 24\uc77c~27) \ub3d9\uc548 \uc8fc\uc694 \ub9ac\ud14c\uc77c\uc0ac\uc5d0\uc11c \uc18c\ube44\uc7ac\ub97c \uad6c\ub9e4\ud55c \uc2e0\uaddc \uad6c\ub9e4\uc790\uc640 \uadf8 \ud6c4 6\uac1c\uc6d4 \ub3d9\uc548 \ub3d9\uc77c\ud55c \ub9ac\ud14c\uc77c\uc0ac\uc5d0\uc11c \ubc18\ubcf5 \uad6c\ub9e4\ud55c \uad6c\ub9e4\uc790. *\uc2e0\uaddc \uad6c\ub9e4\uc790\ub294 \ud574\ub2f9 \ub9ac\ud14c\uc77c\uc0ac\uc5d0\uc11c \ucc98\uc74c \uad6c\ub9e4\ud55c \uace0\uac1d\uc744 \uc758\ubbf8\ud568.<\/figcaption><\/figure>\n<h2>\ud640\ub9ac\ub370\uc774 \uc1fc\ud551\uc5d0\uc11c \uc911\uc694\ud55c \uac83\uc740 \uc720\ub3d9\uc131\uc785\ub2c8\ub2e4.<\/h2>\n<p>\uc18c\ube44\uc7ac\ub294 \ubbf8\uad6d\uc5d0\uc11c <strong>\ucd94\uc218\uac10\uc0ac\uc808\uc744 \uc55e\ub450\uace0 \uac00\uc7a5 \ub192\uc740 \uc628\ub77c\uc778 \ud310\ub9e4 \uc131\uc7a5\ub960<\/strong>\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uac00 \ub2e4\uac00\uc624\uace0 \ub9c9\ubc14\uc9c0 \uc1fc\ud551\uc774 \ud544\uc694\ud574\uc9c0\uba74\uc11c \uc18c\ube44\uc790\ub4e4\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \uc774\uc6a9\ud588\uc2b5\ub2c8\ub2e4. <strong>\ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc804 \ub9c8\uc9c0\ub9c9 \uc8fc\uc5d0\ub294 \uc1fc\ud551\uc774 \uc2dc\uae09\ud574\uc9c4 \uace0\uac1d\uc774 \ub298\uc5b4\ub098\uba74\uc11c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ud310\ub9e4\uac00 \uae09\uc99d<\/strong>\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ubaa8\ub450 \ubc29\ubb38\ud558\ub294 \uace0\uac1d\uc740 \ud2b9\ud788 \uac00\uce58\uac00 \ub192\uc73c\uba70, \uc774\ub7ec\ud55c \uace0\uac1d\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub9cc \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\ub4e4\ubcf4\ub2e4 <strong>1.8<\/strong><strong>\ubc30<\/strong> \ub354 \uc790\uc8fc \uad6c\ub9e4\ud569\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_20884\" aria-describedby=\"caption-attachment-20884\" style=\"width: 980px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20884 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ud640\ub9ac\ub370\uc774-\uc1fc\ud551\uc5d0\uc11c-\uc911\uc694\ud55c-\uac83\uc740-\uc720\ub3d9\uc131\uc785\ub2c8\ub2e4-1.png\" alt=\"\" width=\"980\" height=\"1192\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ud640\ub9ac\ub370\uc774-\uc1fc\ud551\uc5d0\uc11c-\uc911\uc694\ud55c-\uac83\uc740-\uc720\ub3d9\uc131\uc785\ub2c8\ub2e4-1.png 980w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ud640\ub9ac\ub370\uc774-\uc1fc\ud551\uc5d0\uc11c-\uc911\uc694\ud55c-\uac83\uc740-\uc720\ub3d9\uc131\uc785\ub2c8\ub2e4-1-247x300.png 247w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ud640\ub9ac\ub370\uc774-\uc1fc\ud551\uc5d0\uc11c-\uc911\uc694\ud55c-\uac83\uc740-\uc720\ub3d9\uc131\uc785\ub2c8\ub2e4-1-842x1024.png 842w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ud640\ub9ac\ub370\uc774-\uc1fc\ud551\uc5d0\uc11c-\uc911\uc694\ud55c-\uac83\uc740-\uc720\ub3d9\uc131\uc785\ub2c8\ub2e4-1-768x934.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/\ud640\ub9ac\ub370\uc774-\uc1fc\ud551\uc5d0\uc11c-\uc911\uc694\ud55c-\uac83\uc740-\uc720\ub3d9\uc131\uc785\ub2c8\ub2e4-1-518x630.png 518w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><figcaption id=\"caption-attachment-20884\" class=\"wp-caption-text\">\ucd9c\ucc98: \ub9e4\ucd9c, \ud06c\ub9ac\ud14c\uc624\uc640 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud310\ub9e4 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\ub294 \ubbf8\uad6d \ub9ac\ud14c\uc77c\uc0ac. 2023\ub144 4\ubd84\uae30<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>\uace0\uac1d\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \ucc3e\uae30 \uc704\ud574 \uc6f9\uc744 \uac80\uc0c9\ud569\ub2c8\ub2e4.<\/h2>\n<p>\uc2dd\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc740 \uc0ac\uc804 \uc870\uc0ac\ub97c \ud569\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c <strong>\uc2dd\ud488\uc744 \uc790\uc8fc \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\uc758<\/strong><strong> 66%<\/strong>\ub294 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc5ec\ub7ec \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud574 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc870\uc0ac\ub97c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_20886\" aria-describedby=\"caption-attachment-20886\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20886 size-large\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_36-1024x435.png\" alt=\"\" width=\"640\" height=\"272\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_36-1024x435.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_36-300x128.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_36-768x327.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_36-1536x653.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_36-2048x871.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_36-630x268.png 630w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-20886\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38\uc870\uc0ac, 2024\ub144 3\ubd84\uae30(N=7120). \uc804 \uc138\uacc4.<\/figcaption><\/figure>\n<p>\uc5ec\ub7ec \ub9ac\ud14c\uc77c\uc0ac\ub97c \ub458\ub7ec\ubcf4\ub294 \uace0\uac1d\uc740 \ub2e4\uc591\ud55c \uc635\uc158\uc744 \ube44\uad50\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc\uc5d0 \ub178\ucd9c\ub420 \uae30\ud68c\ub3c4 \ud568\uaed8 \ub9ce\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc81c\ub85c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc2dd\ud488\uacfc \uac00\uc815\uc6a9\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\uc0ac\ub97c \ub458\ub7ec\ubcf4\ub294 \uc18c\ube44\uc790\ub294 \ud558\ub098\uc758 \ub9ac\ud14c\uc77c\uc0ac\ub9cc \uace0\uc218\ud558\ub294 \uace0\uac1d \ubcf4\ub2e4 <strong>65% <\/strong><strong>\ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc<\/strong>\ub97c \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \uace0\uac1d\uc774 \uad6c\ub9e4\uc804 \uc870\uc0ac\ub97c \ud558\ub294 \ud658\uacbd\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\ub824\uba74 \uc628\ub77c\uc778 \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0 \ub9e4\ub044\ub7ec\uc6b4 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uac15\uc870\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<h2>\uad11\uace0\ub294 \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4.<\/h2>\n<p>\uc18c\ube44\uc7ac \ubd80\ubb38\uc740 \uad11\uace0\uc758 \uc601\ud5a5\uc744 \ud06c\uac8c \ubc1b\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c <strong>\uc18c\ube44\uc7ac \uace0\uac1d\uc758<\/strong><strong> 48%<\/strong>\uac00 \uad11\uace0\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc544 \uad6c\ub9e4\ub97c \ud588\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\ud558\ub294 \uc0c1\ud488\uc740 \ud3c9\uc18c\uc5d0 \uc990\uaca8\ucc3e\ub294 \ud488\ubaa9\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uace0\uac1d\uc758 \uc808\ubc18 \uc774\uc0c1<\/strong><strong>(56%)<\/strong><strong>\uc774<\/strong> \ud55c \uac1c \uc774\uc0c1\uc758 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ucc98\uc74c \uad6c\ub9e4\ub97c \ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>5<\/strong><strong>\uba85 \uc911<\/strong><strong> 3<\/strong><strong>\uba85 \uc774\uc0c1<\/strong><strong>(63%)<\/strong>\uc740 \uacc4\ud68d\uc5d0 \uc5c6\ub358 \ud488\ubaa9\uc744 \ud558\ub098 \uc774\uc0c1 \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uad11\uace0\uc5d0 \uacf5\uac10\ud560 \ub54c, \uace0\uac1d\uc740 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uc2dc\ub3c4\ud558\uace0 \ucda9\ub3d9\uad6c\ub9e4\ub97c \ud558\uba70 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_20888\" aria-describedby=\"caption-attachment-20888\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20888 size-large\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_33-1-1024x474.png\" alt=\"\" width=\"640\" height=\"296\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_33-1-1024x474.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_33-1-300x139.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_33-1-768x356.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_33-1-1536x711.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_33-1-2048x948.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Criteo_2024_CPG_Global_Insights_KR_Page_33-1-630x292.png 630w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-20888\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38\uc870\uc0ac, 2024\ub144 3\ubd84\uae30(N=3758). \uc804 \uc138\uacc4.<span style=\"font-size: 16px;\">\u00a0<\/span><\/figcaption><\/figure>\n<h2>\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/h2>\n<p>\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \uace0\uac1d\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc2b5\uad00\uc744 \uc5bb\uace0, \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \ub458\ub7ec\ubcf4\uba70, \ubaa8\uc784\uc744 \uc704\ud574 \uc18c\ube44\uc7ac\ub97c \ube44\ucd95\ud558\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0\uc758 \uae30\ud68c\uac00 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc808\ubc18 \uac00\uae4c\uc774\uac00 \uad11\uace0\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\uace0 \ub2e4\uc591\ud55c \uad6c\ub9e4 \ucc44\ub110\uc744 \uc120\ud638\ud558\uae30 \ub54c\ubb38\uc5d0, \ube0c\ub79c\ub4dc\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \ubc29\ubc95\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc84\ub2c8 \uccb4(Bernie Che), Flywheel\uc758 \uc634\ub2c8\ucc44\ub110 \ud50c\ub7ab\ud3fc \ub514\ub809\ud130:<\/p>\n<p>&#8220;\uc18c\ube44\uc7ac \ubd80\ubb38\uc758 \ud658\uacbd\uacfc \uace0\uac1d\ub4e4\uc740 \uc810\uc810 \ub354 \ub2e4\uc591\ud574\uc9c0\uace0 \uc788\uc73c\uba70, \uace0\uac1d\uc740 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc5ec\ub7ec \ub9ac\ud14c\uc77c\uc0ac\ub97c \ub458\ub7ec\ubcf8 \ud6c4 \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud55c \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uae30\ud68c\uc774\uae30 \ub54c\ubb38\uc5d0 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \ub2e4\uc591\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.&#8221;<\/p>\n<h2>\uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \ubc0f \ub9ac\ud14c\uc77c\uc0ac\uac00 \uc54c\uc544\uc57c\ud560 \ud575\uc2ec \uc0ac\ud56d:<\/h2>\n<ul>\n<li><strong>\uc18c\ube44\uc790\uac00 \uc788\ub294 \uacf3\uc73c\ub85c \uac00\uc57c\ud569\ub2c8\ub2e4<\/strong><strong>.\u00a0<\/strong>\uc5ec\ub7ec \ub9ac\ud14c\uc77c\uc0ac\ub97c \ub458\ub7ec\ubcf4\ub294 \uace0\uac1d\uc774 \ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc5ec\ub7ec \ub9ac\ud14c\uc77c\uc0ac\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574\uc57c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\uc0c1\uc2dc \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong> \uc2dd\ub8cc\ud488 \uad6c\ub9e4\uae4c\uc9c0 \uc774\ub974\ub294 \uc2dc\uac04\uc740 \ub9e4\uc6b0 \ub2e4\uc591\ud569\ub2c8\ub2e4. \ud0c0\uac9f\ud305 \ucea0\ud398\uc778 \uc678\uc5d0\ub3c4 \uc0c1\uc2dc \ub178\ucd9c \uc804\ub7b5\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uacfc\uc815 \uc804\ubc18\uc5d0\uc11c \ud56d\uc0c1 \uace0\uac1d\uc758 \uba38\ub9bf\uc18d\uc5d0 \ub5a0\uc624\ub974\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\uc624\ud504\ub77c\uc778 \ubc0f \uc628\ub77c\uc778 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ub2e4\uc591\ud55c \ucc44\ub110 \uac04\uc758 \uaca9\ucc28\ub97c \uba54\uc6cc\uc57c \ud569\ub2c8\ub2e4<\/strong><strong>. <\/strong>\uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ub3d9\uae30\ud654\ud558\uc5ec \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc18c\ube44\uc7ac \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud55c \ub2e8\uacc4 \ub04c\uc5b4\uc62c\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \ub354 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc6d0\ud558\uc2dc\uba74 <a href=\"https:\/\/go.criteo.com\/kr\/cpg-consumer-insights\/?pk_vid=1677731752a19b4117334476434fac6b\">2024 \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a> \ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc5f0\ub9d0\uc5f0\uc2dc\ub294 \uc18c\uc911\ud55c \uc0ac\ub78c\ub4e4\uacfc \ubaa8\uc5ec \ud2b9\ubcc4\ud55c \uc74c\uc2dd\uc744 \uc990\uae30\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uc18c\ube44\uc7ac\ub97c \uad6c\ub9e4\ud558\ub294 \uc2dc\uae30\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uadf8 \uc804\ud6c4\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\uc0ac\ub4e4\uc5d0\uac8c \uc911\uc694\ud55c \uc2dc\uae30\ub85c, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc5f0\ub9d0\uc5f0\uc2dc \ubaa8\uc784\uc5d0 \ud544\uc694\ud55c \uc18c\ube44\uc7ac\ub97c \uc7c1\uc5ec\ub193\ub294 \uace0\uac1d\ub4e4\uc774 \ub298\uc5b4\ub098\uba74\uc11c \ud310\ub9e4\uac00 \uae09\uc99d\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 2024 \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8 4\ubd84\uae30 \uad6c\ub9e4 \uc131\uc218\uae30\uc5d0 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uc54c\uc544\uc57c \ud560 \ud2b8\ub80c\ub4dc\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubb34\uc5c7\uc774 \uace0\uac1d\uc758 \uc5f0\ub9d0\uc5f0\uc2dc 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