{"id":20901,"date":"2024-12-06T01:22:42","date_gmt":"2024-12-06T01:22:42","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20901"},"modified":"2024-12-06T01:26:37","modified_gmt":"2024-12-06T01:26:37","slug":"brands-need-incrementality-measurement-for-a-privacy-first-world","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/brands-need-incrementality-measurement-for-a-privacy-first-world\/","title":{"rendered":"\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc911\uc694\ud574\uc9c4 \ud658\uacbd\uc5d0\uc11c, \ube0c\ub79c\ub4dc\uac00 \uc99d\ubd84\ud6a8\uacfc\ub97c \uce21\uc815\ud574\uc57c \ud558\ub294 \uc774\uc720"},"content":{"rendered":"

\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub298\uc5b4\ub098\uba74\uc11c, \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \uc911\ub300\ud55c \ubcc0\ud654\uc758 \uc2dc\uae30\uac00 \ub3c4\ub798\ud588\uc2b5\ub2c8\ub2e4. \uc544\uc9c1\uc740 Google\uc774 \ud06c\ub86c\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \uc9c0\uc6d0\ud558\uace0 \uc788\uc9c0\ub9cc, \uae30\uc874 \ucd94\uc801 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub294 \uc810\uc810 \uc904\uc5b4\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc911\uc2ec\uc774 \ub418\ub294 \ubbf8\ub798\ub97c \uc900\ube44\ud558\uba70, \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc73c\ub85c \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ud3c9\uac00\ud560 \ud544\uc694\uc131\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Measured<\/a>\uc758 VP of Product, James Gerber\ub294 \uc774\ub807\uac8c \ub9d0\ud569\ub2c8\ub2e4:<\/p>\n

“Google\uc758 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc5ec\ubd80\ub294 \ubbf8\ub514\uc5b4\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub824\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \ud070 \uc601\ud5a5\uc744 \uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ucd94\uc801\ud560 \uc218 \uc5c6\ub294 \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc774 \ub298\uc5b4\ub098\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ube0c\ub79c\ub4dc\ub294 \uad11\ubc94\uc704\ud558\uac8c \uc801\uc6a9\ub418\ub294 \ud601\uc2e0\uc801\uc778 \uce21\uc815 \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud574 \ud655\uc2e0\uc744 \uac16\uace0 \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.”<\/p>\n

\uc99d\ubd84 \ud14c\uc2a4\ud2b8\uc640 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ub354 \uac15\ub825\ud55c \uacb0\ud569<\/h2>\n

\ucd94\uc801\uc744 \uac70\ubd80\ud558\ub294 \uc18c\ube44\uc790\uac00 \ub9ce\uc544\uc9c8\uc218\ub85d \uc99d\ubd84 \ud14c\uc2a4\ud2b8\uac00 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4. \uc99d\ubd84 \ud14c\uc2a4\ud2b8\ub294 \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc774\ub77c\uace0 \uc0dd\uac01\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub450 \uac1c\uc758 \uc2dd\ubb3c\uc744 \ub450\uace0 \ud558\ub098\ub294 \ubb3c\uc744 \uc8fc\uace0, \ud558\ub098\ub294 \uc8fc\uc9c0 \uc54a\ub294 \uc2e4\ud5d8\uc744 \uc0dd\uac01\ud574\ubcf4\uc138\uc694. \uc774\ub294 \ubb3c\uc774 \uc2dd\ubb3c\uc758 \uc131\uc7a5\uc744 \uc815\ub9d0\ub85c \ucd09\uc9c4\ud558\ub294\uc9c0 \uc544\ub2c8\uba74 \ub2e4\ub978 \uc694\uc778 \ub54c\ubb38\uc778\uc9c0\ub97c \ud655\uc778\ud558\uac8c \ud574\uc90d\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc99d\ubd84 \ud14c\uc2a4\ud2b8<\/a>\ub294 \ucea0\ud398\uc778\uc774 \uc2e4\uc81c\ub85c \ubbf8\uce5c \uc601\ud5a5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 \ub178\ucd9c\ub41c \uadf8\ub8f9\uacfc \ub178\ucd9c\ub418\uc9c0 \uc54a\uc740 \uadf8\ub8f9\uc744 \ube44\uad50\ud569\ub2c8\ub2e4.<\/p>\n

\uc99d\ubd84\uc774 \uc7a5\uae30\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud55c\ub2e4\uba74, \uc5b4\ud2b8\ub9ac\ubdf0\uc158(attribution) \uc740 \ub9e4\uc77c\uc758 \uc2e4\ud5d8 \uae30\ub85d\uacfc\ub3c4 \uac19\uc2b5\ub2c8\ub2e4. \ud587\ube5b, \ud1a0\uc591, \ub0a0\uc528 \uac19\uc740 \uc870\uac74\uc5d0 \ub300\ud55c \uc9e7\uc740 \uae30\ub85d\uc740 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc2e4\uc2dc\uac04 \uc870\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud574\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud074\ub9ad \uae30\ubc18\uc774\ub4e0 \uc870\ud68c \uae30\ubc18\uc774\ub4e0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \ube60\ub978 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

Criteo\uc758 Measurement Team Lead, Mallory Stallings\ub294 \uc774\ub807\uac8c \ub9d0\ud569\ub2c8\ub2e4:<\/p>\n

“\uc99d\ubd84 \ud14c\uc2a4\ud2b8\ub294 \ubd88\ud544\uc694\ud55c \ub178\uc774\uc988\ub97c \uc81c\uac70\ud558\uace0, \uac01 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc2e4\uc2dc\uac04 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\ub9c1\uc744 \uc99d\ubd84 \ud14c\uc2a4\ud2b8\uc640 \uacb0\ud569\ud574 \ube0c\ub79c\ub4dc\uac00 \ub2e8\uae30\uc801 \uacb0\uacfc\uc640 \uc7a5\uae30\uc801 \uc131\uc7a5\uc744 \ubaa8\ub450 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.”<\/p>\n

\uc774\ub7ec\ud55c \ud558\uc774\ube0c\ub9ac\ub4dc \uc811\uadfc\ubc95\uc740 \uae30\uc5c5\ub4e4\uc774 \uc989\uac01\uc801\uc778 \ud53c\ub4dc\ubc31\uacfc \uc7a5\uae30\uc801 \uc131\uacfc \uc694\uc778\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \ub3d9\uc2dc\uc5d0 \uc81c\uacf5\ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\uc99d\ubd84\ud6a8\uacfc \uce21\uc815\uc744 \uc704\ud55c \uc9c0\ub9ac\uc801 \ubd84\ud560 \ubc29\ubc95\ub860<\/h2>\n

\uc9c0\ub9ac\uc801 \ub9e4\uce6d \uc2dc\uc7a5 \ud14c\uc2a4\ud2b8\ub294 \ud604\ub300 \ub9c8\ucf00\ud130\uac00 \uc99d\ubd84\ud6a8\uacfc\ub97c \uc774\ud574\ud558\ub294 \ub370 \uc911\uc694\ud55c \ubd84\uc11d \ub3c4\uad6c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc558\uc2b5\ub2c8\ub2e4.\uc774 \ubc29\ubc95\uc740 \ud2b9\uc815 \ud14c\uc2a4\ud2b8 \uc9c0\uc5ed\uc5d0 \uad11\uace0\ub97c \ucd94\uac00\ud558\uac70\ub098 \uc81c\uac70\ud55c \ub4a4, \ud574\ub2f9 \uc870\uce58\uac00 \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc9c0\ub9ac\uc801 \ud14c\uc2a4\ud2b8\ub294 \uad11\uace0\uc758 \uc9c4\uc815\ud55c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\uc744 \uce21\uc815\ud558\ub294 \uc720\uc77c\ud55c \ubc29\ubc95 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \ud14c\uc2a4\ud2b8\ub294 \uc804\uad6d \uc2dc\uc7a5\uacfc \uc720\uc0ac\ud558\uac8c \ud589\ub3d9\ud558\ub294 \uc18c\uaddc\ubaa8 \uc9c0\uc5ed\uc5d0\uc11c \uc2e4\ud589\ub418\uba70, \uc774\ub97c \ud1b5\ud574 \ubbf8\ub514\uc5b4\uc758 \uac00\uce58\ub97c \uc785\uc99d\ud558\uace0, \ub354 \ud070 \uaddc\ubaa8\uc758 \ud22c\uc790 \uacb0\uc815\uc744 \ub354 \ub192\uc740 \uc2e0\ub8b0\ub3c4\ub85c \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354\uc6b1\uc774, \uc774 \ubc29\ubc95\uc740 \uc0ac\uc6a9\uc790 \ucd94\uc801, \ucfe0\ud0a4, \ub610\ub294 \ud53d\uc140\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0, \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c\uac00 \uac15\ud654\ub41c \ud604\ub300 \ud658\uacbd\uc5d0\uc11c \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc99d\ubd84\uc744 \uce21\uc815\ud558\ub294 \ud14c\uc2a4\ud2b8\uc5d0\uc11c \ud1b5\uacc4\uc801\uc73c\ub85c \ud0c0\ub2f9\ud55c \uacb0\uacfc\ub97c \uc5bb\uace0 \ud655\uc815\uc801\uc774\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\ub824\uba74, \uc2e0\uc911\ud55c \uacc4\ud68d\uacfc \uc2e4\ud589\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ucd5c\uace0 \uc218\uc900\uc758 \uce21\uc815 \ud30c\ud2b8\ub108\ub97c \ucc3e\uace0\uc790 \ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ud30c\ud2b8\ub108\uac00 \ud14c\uc2a4\ud2b8 \uc124\uacc4 \ubc0f \uad6c\ud604 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uacb0\uacfc\ub97c \uc5bb\uae30\uae4c\uc9c0 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uacfc \uc6b4\uc601 \uc624\ubc84\ud5e4\ub4dc\ub97c \uc904\uc77c \uc218 \uc788\ub3c4\ub85d \uc790\ub3d9\ud654 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. Measured<\/a> \uac19\uc740 \uc120\ub3c4\uc801\uc778 \uce21\uc815 \uc804\ubb38\uac00\uc640 \ud611\ub825\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uacf5\uc815\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \ud3b8\ud5a5\ub418\uc9c0 \uc54a\uc740 \uacb0\uacfc\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

\uc9c0\ub9ac\uc801 \ud14c\uc2a4\ud2b8 \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 Measured\uc758 \uac00\uc774\ub4dc, ‘\uc124\uacc4, \uad6c\ud604, \uacb0\uc815: \uc804\ubb38\uac00\ucc98\ub7fc \uc9c0\ub9ac\uc801 \ud14c\uc2a4\ud2b8\ub97c \uad6c\ud604\ud558\uae30 \uc704\ud55c 3\uac00\uc9c0 \ud544\uc218 \ub2e8\uacc4’<\/a>\ub97c \ud655\uc778\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

\ud504\ub77c\uc774\ubc84\uc2dc \uc911\uc2ec \ubbf8\ub798\ub97c \uc704\ud55c \uc900\ube44<\/h2>\n

\uc624\ub298\ub0a0\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc911\uc2ec \uc138\uc0c1\uc5d0\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc810\uc810 \ub354 \uc81c\ud55c\ub41c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \ud658\uacbd\uc744 \ud5e4\uccd0\ub098\uac00\uc57c \ud569\ub2c8\ub2e4. \uc774 \uc804\ud1b5\uc801\uc778 \uc2e0\ud638\uac00 \uc904\uc5b4\ub4dc\ub294 \uc0c1\ud669\uc5d0\uc11c, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130<\/a>\ub294 \uace0\uac1d \ud589\ub3d9\uc744 \uc774\ud574\ud558\ub294 \ub370 \uc788\uc5b4 \ud544\uc218\uc801\uc778 \ub3c4\uad6c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc720\uc6a9\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \ubc18\uba74, \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \uc81c\uacf5\ud558\ub358 \ud655\uc7a5\uc131\uc740 \ubd80\uc871\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uae09 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ub9e4\uce6d, \uc885\ud569\uc801\uc778 \ucd94\uc801 \ubc0f \uac15\ub825\ud55c \uce21\uc815 \uae30\ub2a5\uc73c\ub85c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uac15\ud654\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ud234\uc744 \ud65c\uc6a9\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d \uc720\ub3c4\uc5d0\uc11c \uccab \uad6c\ub9e4\uae4c\uc9c0 \ucea0\ud398\uc778\uc758 \uc804\uccb4 \uc601\ud5a5\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \ucee8\uc2dc\ub354\ub808\uc774\uc158 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ud480 \ud37c\ub110 \ubcf4\uace0\ub97c \uc0ac\uc6a9\ud574, \uc0c1\uc704 \ud37c\ub110 \uc804\ub7b5(\uc608: \uc2e0\uaddc \uc0ac\uc774\ud2b8 \ubc29\ubb38 \uc720\ub3c4) \uc774 \ud558\uc704 \ud37c\ub110 \uacb0\uacfc(\uc608: \uc2e0\uaddc \uad6c\ub9e4 \uc804\ud658) \uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ube0c\ub79c\ub4dc \ub9ac\ud504\ud2b8(Brand Lift) \uc778\uc0ac\uc774\ud2b8\ub294 \uc804\uccb4\uc801\uc778 \ube0c\ub79c\ub4dc \uc778\uc2dd\uc744 \uce21\uc815\ud574 \ub2e8\uc21c\ud55c \ud310\ub9e4 \uc9c0\ud45c\ub97c \ub118\uc5b4 \ub354 \uc644\uc804\ud55c \uadf8\ub9bc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130, \uace0\uae09 \uce21\uc815 \uc194\ub8e8\uc158, \uc99d\ubd84 \ud14c\uc2a4\ud2b8\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uc989\uac01\uc801\uc778 \uc131\uacfc\uc640 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc7a5\uae30\uc801 \uc131\uc7a5\uc744 \ubaa8\ub450 \ucd94\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uce21\uc815 \uc194\ub8e8\uc158\uc740 \uae30\uc874 \ucd94\uc801 \uc2e0\ud638\uac00 \uc0ac\ub77c\uc9c0\ub354\ub77c\ub3c4 \ucea0\ud398\uc778\uc774 \ucd5c\uc801\ud654\ub41c \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

\uce21\uc815\uc758 \ubbf8\ub798<\/h2>\n

Measured<\/a>\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc911\uc694\uc2dc\ub418\ub294 \ud658\uacbd\uc5d0\uc11c \uc99d\ubd84 \ud14c\uc2a4\ud2b8\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc99d\uac00\ud6a8\uacfc \ud14c\uc2a4\ud2b8, \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1, \ud50c\ub7ab\ud3fc \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uacb0\ud569\ud55c \ub2e4\uac01\uc801 \uce21\uc815 \uc811\uadfc\ubc95\uc744 \ucc44\ud0dd\ud574 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc2dc\uac01\uc744 \uc5bb\uc744 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \ud655\uc2e0\uc744 \uac16\uace0 \ud22c\uc790 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ud300\ub4e4\uc744 \ud55c \ubc29\ud5a5\uc73c\ub85c \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c0\uae08 \ubc14\ub85c \uc2dc\uc791\ud558\uc138\uc694<\/h3>\n

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Measured\uc758 VP of Product, James Gerber\ub294 \uc774\ub807\uac8c \ub9d0\ud569\ub2c8\ub2e4: “Google\uc758 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc5ec\ubd80\ub294 \ubbf8\ub514\uc5b4\uc758 \ud6a8\uacfc\ub97c […]<\/p>\n","protected":false},"author":179,"featured_media":20902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[670],"class_list":{"0":"post-20901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-industry-other","9":"criteo-business-enterprise","10":"criteo-business-agency","11":"criteo-business-retail-media","12":"criteo-business-small-and-medium","13":"criteo-solution-customer-retention","14":"criteo-solution-dynamic-retargeting","15":"criteo-solution-retail-media","16":"criteo-solution-customer-acquisition","17":"criteo-solution-audiences","18":"criteo-solution-contextual-advertising","19":"criteo-platform-commerce-growth","20":"criteo-platform-commerce-max","21":"criteo-topic-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\uac1c\uc778\uc815\ubcf4 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