{"id":20913,"date":"2024-12-06T01:33:54","date_gmt":"2024-12-06T01:33:54","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20913"},"modified":"2024-12-16T18:04:15","modified_gmt":"2024-12-16T18:04:15","slug":"winter-travel-trends-q4-q1","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/winter-travel-trends-q4-q1\/","title":{"rendered":"\uae00\ub85c\ubc8c \uaca8\uc6b8 \uc5ec\ud589 \ud2b8\ub80c\ub4dc  24\ub144 4\ubd84\uae30 ~ 25\ub144 1\ubd84\uae30: \uc804\uc138\uacc4 \uc18c\ube44\uc790 \ud589\ub3d9 \uc778\uc0ac\uc774\ud2b8"},"content":{"rendered":"<p>\uc62c\ud574 \ucd08, \uac1c\uc778\ud654\ub41c \uc5ec\ud589 \uc77c\uc815 \uc124\uacc4\ubd80\ud130 AI \uae30\ubc18 \ud50c\ub7ab\ud3fc \ud65c\uc6a9\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uc5ec\ud589 \uacc4\ud68d \uc9dc\uae30\ub97c \uc644\uc804\ud788 \ud130\ub4dd\ud55c \uc0ac\ub78c\ub4e4\uc774 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uaca8\uc6b8\uc5d0\ub294 \uc5ec\ud589\uac1d\ub4e4\uc774 \ub354\uc6b1 \uae30\uc220\uc5d0 \ub2a5\uc219\ud574\uc9c0\uace0, \uc5ec\ud589 \uc0b0\uc5c5\uc740 \ub192\uc544\uc9c4 \uc218\uc694\uc5d0 \ub300\ube44\ud558\uba74\uc11c \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ud070 \ubcc0\ud654\uac00 \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ubcf4\uace0\uc11c <a href=\"https:\/\/go.criteo.com\/kr\/travel-consumer-insights\/\"><em>2024 <\/em><em>\uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/em><em> &#8211; <\/em><em>\uaca8\uc6b8 \uc5ec\ud589\ud3b8<\/em><\/a>\uc5d0\uc11c\ub294, \uc804 \uc138\uacc4 14,000\uba85 \uc774\uc0c1\uc758 \uc5ec\ud589\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\uc640 \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac, \ud56d\uacf5\uc0ac, \ud638\ud154 \ub4f1 \uc5ec\ub7ec \uc5ec\ud589 \uc804\ubb38 \uc5c5\uccb4\ub4e4\uc758 \uae00\ub85c\ubc8c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc5ec\ud589 \uacc4\ud68d\uacfc \uc608\uc57d\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc694\uc778\uc744 \ubc1d\ud600\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 \ub2e4\uac00\uc624\ub294 \uc5f0\ub9d0\uc5f0\uc2dc \uc5ec\ud589 \uc2dc\uc98c\uc744 \ub300\ube44\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uc0c8\ud574, \uc0c8\ub85c\uc6b4 \uc5ec\ud589\uc9c0<\/h2>\n<p>\ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uae4c\uc9c0 \uc1fc\ud551\uc5d0 \uc9d1\uc911\ub418\uc5c8\ub358 \uace0\uac1d\ub4e4\uc758 \uad00\uc2ec\uc740 \uace7 \uc2e0\ub144 \uc5ec\ud589 \uacc4\ud68d\uc73c\ub85c \uc774\ub3d9\ud569\ub2c8\ub2e4. \uc791\ub144 1\ubd84\uae30 \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74(EMEA) \uc9c0\uc5ed\uc740 \ud56d\uacf5 \uc5ec\ud589 \uc608\uc57d\uc5d0\uc11c \uac00\uc7a5 \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc600\uace0, \ubbf8\uc8fc\uc640 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uadf8 \ub4a4\ub97c \ub530\ub790\uc2b5\ub2c8\ub2e4.<\/p>\n<p class=\"P68B1DB1-Normal1\" style=\"text-align: center;\" align=\"center\"><strong><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\uc804 \uc138\uacc4<\/span><span lang=\"EN-GB\" style=\"font-family: 'Noto Sans KR',sans-serif;\"> &#8211; <\/span><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\uc8fc\uac04 \ud56d\uacf5 \uc5ec\ud589 \uc608\uc57d \uac74\uc218<\/span><\/strong><\/p>\n<figure id=\"attachment_20914\" aria-describedby=\"caption-attachment-20914\" style=\"width: 732px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20914 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide1-e1733451923858.png\" alt=\"\" width=\"732\" height=\"423\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide1-e1733451923858.png 732w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide1-e1733451923858-300x173.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide1-e1733451923858-630x364.png 630w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><figcaption id=\"caption-attachment-20914\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc624\uac00\ub2c9 \ub370\uc774\ud130. 2023\ub144 12\uc6d4 1\uc77c~28 \uc8fc\uac04 \uc5ec\ud589 \uc608\uc57d \uac74\uc218. 2023\ub144 12\uc6d4~2024\ub144 2\uc6d4 \uc0ac\uc774 \uc548\uc815\uc801\uc778 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud55c \uc804 \uc138\uacc4 \uc5ec\ud589 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4.<\/figcaption><\/figure>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \uc608\uc57d\uc774 \ud655\uc815\ub418\uae30\uae4c\uc9c0 \uc57d 1\uc8fc\uac00 \uac78\ub9ac\uace0 1\uc6d4 \ucd08\uc5d0 \uc608\uc57d\uc774 \uae09\uc99d\ud558\ub294 \uc810\uc744 \uac10\uc548\ud558\uba74, \uc5ec\ud589\uc0ac\ub4e4\uc740 12\uc6d4\ubd80\ud130 \uacbd\uc7c1 \uc218\uc704\ub97c \ub192\uc5ec \uad00\uc2ec\uc744 \ub04c\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p class=\"P68B1DB1-Normal1\" style=\"text-align: center;\" align=\"center\"><strong><span lang=\"EN-GB\" style=\"font-family: 'Noto Sans KR',sans-serif;\">1<\/span><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\uc6d4 \uccab<\/span><span lang=\"EN-GB\" style=\"font-family: 'Noto Sans KR',sans-serif;\"> 2<\/span><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\uc8fc\uac04 \ud56d\uacf5 \uc5ec\ud589 \uc608\uc57d\uae4c\uc9c0 \uc18c\uc694\ub41c \uae30\uac04<\/span><\/strong><\/p>\n<figure id=\"attachment_20916\" aria-describedby=\"caption-attachment-20916\" style=\"width: 726px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20916 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide2.png\" alt=\"\" width=\"726\" height=\"474\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide2.png 726w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide2-300x196.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide2-630x411.png 630w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><figcaption id=\"caption-attachment-20916\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc624\uac00\ub2c9 \ub370\uc774\ud130. 2024\ub144 1\uc6d4 2\uc77c~15 \uc608\uc57d \uac74\uc218; \uc2e0\uaddc \ubc29\ubb38\uc790\uc758 \uacbd\uc6b0 \uccab \uc0c1\ud488 \uc124\uba85 \ud398\uc774\uc9c0 \uc870\ud68c\ubd80\ud130 \uc608\uc57d\uc774 \uc644\ub8cc\ub41c \uc2dc\uc810\uae4c\uc9c0 \uce21\uc815; 2023\ub144 10\uc6d4 15\uc77c~2024\ub144 1\uc6d4 15\uc77c \uc0ac\uc774\uc5d0 \ud0d0\uc0c9\ud55c \ud6c4 \uc608\uc57d\uc744 \uc644\ub8cc\ud55c \ubc29\ubb38\uc790. \uc804 \uc138\uacc4 \ud56d\uacf5 \uc5ec\ud589 \ud30c\ud2b8\ub108.<\/figcaption><\/figure>\n<h2>\uae30\uc220\uacfc \ub9de\ucda4\ud615 \uacbd\ud5d8\uc758 \uc870\ud654<\/h2>\n<p>\uc62c\ud574 \ucd08\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc5ec\ud589 \uacc4\ud68d\uc5d0 AI\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uad6d\uc5d0\uc11c\ub294 \uc5ec\ud589 \uacc4\ud68d\uc5d0\uc11c AI\uac00 \uc720\uc6a9\ud558\ub2e4\uace0 \ub290\ub080 \uc751\ub2f5\uc790\uc758 \ube44\uc728\uc774 7% \uc99d\uac00\ud588\uc73c\uba70, \ub3c5\uc77c\uacfc \ud55c\uad6d\uc5d0\uc11c\ub3c4 \uac01\uac01 5% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc62c\ud574 3\ubd84\uae30\uc5d0 \uc5ec\ud589\uac1d\ub4e4\uc774 AI\ub97c \uac00\uc7a5 \ub9ce\uc774 \ud65c\uc6a9\ud55c \uacf3\uc740 \ubaa9\uc801\uc9c0 \uc544\uc774\ub514\uc5b4(41%), \ud65c\ub3d9 \uc81c\uc548(37%), \uc219\ubc15 \uc2dc\uc124 \uc635\uc158(36%), \ub9db\uc9d1 \ucd94\ucc9c(34%)\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2ec\uc9c0\uc5b4 30%\uc758 \uc5ec\ud589\uac1d\uc740 \uc5ec\ud589\uc758 \ubaa8\ub4e0 \uacfc\uc815\uc744 \uacc4\ud68d\ud558\ub294 \ub370 AI\ub97c \ud65c\uc6a9\ud588\uc73c\uba70, \uc774\ub294 \uc5ec\ud589 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 AI \uae30\ubc18 \uc194\ub8e8\uc158\uc774 \ube60\ub974\uac8c \uc790\ub9ac \uc7a1\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_20918\" aria-describedby=\"caption-attachment-20918\" style=\"width: 1042px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20918 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide3.png\" alt=\"\" width=\"1042\" height=\"478\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide3.png 1042w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide3-300x138.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide3-1024x470.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide3-768x352.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide3-630x289.png 630w\" sizes=\"auto, (max-width: 1042px) 100vw, 1042px\" \/><figcaption id=\"caption-attachment-20918\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38\uc870\uc0ac \u2013 \uc18c\ube44\uc790 \uc5ec\ud589 \uc120\ud638\ub3c4, 2024\ub144 9\uc6d4 vs. 2023\ub144 9\uc6d4. N=14,837<\/figcaption><\/figure>\n<h2>\uc601\uac10\uc740 \ub2e8 \ud55c \ubc88\uc758 \ud074\ub9ad\uc73c\ub85c<\/h2>\n<p>\uce5c\uad6c\uc640 \uac00\uc871\uc758 \ucd94\ucc9c\uc740 \uc5ec\uc804\ud788 \uc804 \uc138\uacc4 \uc5ec\ud589\uac1d \uc911 56%\uac00 \uc120\ud638\ud558\ub294 \uc8fc\uc694 \uc5ec\ud589 \uc601\uac10\uc758 \uc6d0\ucc9c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc5ec\ud589 \uc608\uc57d \uc0ac\uc774\ud2b8 \uc5ed\uc2dc \uac15\ub825\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uac70\uc758 \uc808\ubc18\uc758 \uc5ec\ud589\uac1d\uc774 \uc774\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \ubaa9\uc801\uc9c0\ub97c \ubc1c\uacac\ud569\ub2c8\ub2e4. \ub610\ud55c \uc5ec\ud589\uac1d\uc758 \uc57d 3\ubd84\uc758 1(33%) \uc740 TV \ud504\ub85c\uadf8\ub7a8, \uad11\uace0, \uc5ec\ud589 \uc6f9\uc0ac\uc774\ud2b8, \ube14\ub85c\uadf8\uc5d0\uc11c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\uc57d \uc571\uc758 \uc778\uae30\ub85c \uc778\ud574, \uc5ec\ud589\uac1d\ub4e4\uc740 \uc774\ub3d9 \uc911\uc5d0\ub3c4 \uc27d\uac8c \uc608\uc57d\ud560 \uc218 \uc788\uc5b4 \ub354 \uc989\ud765\uc801\uc778 \ubaa8\ud5d8\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc5ec\ud589\uac1d \uc911 5\uba85 \uc911 1\uba85\uc740 \uc77c\ubd80 \uc608\uc57d\uc744 \uc5ec\ud589 \uc911\uac04\uc5d0 \uacb0\uc815\ud558\uace0 \uc9c4\ud589\ud558\ub294 \uc720\uc5f0\uc131\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<\/p>\n<p class=\"P68B1DB1-Normal1\" style=\"text-align: center;\" align=\"center\"><strong><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\uc571 \uc608\uc57d \uc804\ub144 \ub300\ube44 \uc99d\uac00<\/span><\/strong><\/p>\n<figure id=\"attachment_20920\" aria-describedby=\"caption-attachment-20920\" style=\"width: 932px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20920 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide4.png\" alt=\"\" width=\"932\" height=\"604\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide4.png 932w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide4-300x194.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide4-768x498.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/12\/Slide4-630x408.png 630w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><figcaption id=\"caption-attachment-20920\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc624\uac00\ub2c9 \ub370\uc774\ud130. 2023\ub144\uacfc 2024\ub144 9\uc6d4 \uc608\uc57d \ube44\uad50. \ubaa8\ub4e0 \uc5ec\ud589 \ud569\uacc4. \uc804 \uc138\uacc4.<\/figcaption><\/figure>\n<h4>\ud558\ub098\uc758 \ud50c\ub7ab\ud3fc, \ubb34\ud55c\ud55c \uc774\uc720<\/h4>\n<p>\uc5f0\ub9d0\uc5d0 \uc5ec\ud589 \ud50c\ub7ab\ud3fc\uc744 \ud0d0\uc0c9\ud55c \uc5ec\ud589\uac1d\uc740 \uc0c8\ud574\uc5d0 \ub2e4\uc2dc \ubc29\ubb38\ud558\uc5ec \uc608\uc57d\uc744 \uc644\ub8cc\ud560 \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \ub192\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c, 12\uc6d4\uc5d0 \uc5ec\ud589 \ud50c\ub7ab\ud3fc\uc744 \ubc29\ubb38\ud55c \uc18c\ube44\uc790\ub294 12\uc6d4 \ub0b4\uc5d0 \uc608\uc57d\uc744 \uc644\ub8cc\ud55c \uc0ac\ub78c\ubcf4\ub2e4 1\ubd84\uae30 \ub3d9\uc548 \uc608\uc57d\uc744 \uc644\ub8cc\ud560 \uac00\ub2a5\uc131\uc774 6\ubc30 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ub9ce\uc740 \uc5ec\ud589\uac1d\ub4e4\uc740 \ubaa8\ub4e0 \uc608\uc57d\uc744 \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc644\ub8cc\ud558\ub294 \uac83\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. \uc5ec\ud589\uac1d\uc758 45%\ub294 \uc5ec\ub7ec \uc81c\uacf5\uc5c5\uccb4(3\uacf3 \uc774\uc0c1) \ub97c \ube44\uad50\ud588\ub2e4\uace0 \ub2f5\ud588\uc9c0\ub9cc, 58%\ub294 \ucd5c\uadfc \uc5ec\ud589\uc5d0\uc11c \ud56d\uacf5\ud3b8, \ud638\ud154, \ub80c\ud130\uce74, \ud65c\ub3d9 \ub4f1\uc744 \ud3ec\ud568\ud55c \ubaa8\ub4e0 \uc11c\ube44\uc2a4\ub97c \ub2e8\uc77c \ud50c\ub7ab\ud3fc, \uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 \uc571\uc5d0\uc11c \uc608\uc57d\ud588\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uad11\uace0 \uc804\ub7b5\uc5d0 \ud65c\uc6a9\ud560 \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8<\/h2>\n<ul>\n<li><strong>\ucea0\ud398\uc778 \uc77c\uc815 \uc870\uc815\uc73c\ub85c \ud310\ub9e4 \ud53c\ud06c\ub97c \ud3ec\ucc29\ud558\uc138\uc694<\/strong><strong>.<\/strong> \uc5ec\ud589\uc5c5\uacc4\uc5d0\uc11c\ub294 1\ubd84\uae30\uc640 2\ubd84\uae30\uac00 \uc911\uc694\ud55c \uc2dc\uae30\uc785\ub2c8\ub2e4. 1\ubd84\uae30\uc5d0\ub294 \uc131\uc218\uae30 \uc608\uc57d\uc774 \uc9d1\uc911\ub418\uace0, 2\ubd84\uae30\uc5d0\ub294 \uc9c1\uc804 \uc608\uc57d\uc774 \ub298\uc5b4\ub0a9\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc5ec\ud589\uc0ac\ub294 11\uc6d4\uacfc 12\uc6d4\uc5d0 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ubcf8\uaca9\uc801\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec \uc7a5\uae30\uc801\uc778 \uc608\uc57d \uc218\uc694\ub97c \ud3ec\ucc29\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ud074\ub9ad\uc744 \uc644\ubcbd\ud55c \uc5ec\ud589 \ud328\ud0a4\uc9c0\ub85c \uc804\ud658\ud558\uc138\uc694<\/strong><strong>.<\/strong> 58%\uc758 \uc5ec\ud589\uac1d\uc774 \ubaa8\ub4e0 \uc5ec\ud589 \ub2c8\uc988\ub97c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc608\uc57d\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\ub294 \ub9cc\ud07c, Criteo Travel Cross Selling Solution\uc744 \ud65c\uc6a9\ud574\ubcf4\uc138\uc694. \uc774 \uc194\ub8e8\uc158\uc740 \ucc98\uc74c\uc5d0 \ud638\ud154\uc774\ub098 \ud56d\uacf5\ud3b8\ub9cc \uac80\uc0c9\ud558\ub358 \uc0ac\uc6a9\uc790\ub97c \ud328\ud0a4\uc9c0 \uc608\uc57d \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\uc5ec \uad11\uace0\ube44 \ub300\ube44 \ucd5c\uc801\uc758 \uc218\uc775(Return on Ad Spend) \uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\uacbd\uc7c1\uc5d0\uc11c \ub3cb\ubcf4\uc774\uc138\uc694<\/strong><strong>.<\/strong> \uc5ec\ud589\uac1d\ub4e4\uc740 \uc608\uc57d\uc744 \uc644\ub8cc\ud558\uae30 \uc804 3\uac1c \uc774\uc0c1\uc758 \ud50c\ub7ab\ud3fc\uc744 \ube44\uad50\ud569\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c, \uc790\uc0ac \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc600\ub358 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\uc5ec \ucc28\ubcc4\ud654\ub41c \uac15\uc810\uc744 \uac15\uc870\ud558\ub294 \uad11\uace0\ub97c \ubcf4\uc5ec\uc8fc\uc138\uc694. \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc0ac\uc6a9\uc790\uac00 \ube0c\ub79c\ub4dc\uc640 \uc9c0\uc18d\uc801\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\uba70, \uacbd\uc7c1\uc0ac\ub85c\ubd80\ud130 \uace0\uac1d\uc744 \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub354 \ub9ce\uc740 \ud2b8\ub80c\ub4dc\uac00 \uad81\uae08\ud558\uc2e0\uac00\uc694?<a href=\"https:\/\/go.criteo.com\/kr\/travel-consumer-insights\/\"><em>2024 <\/em><em>\uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/em><em>: <\/em><em>\uaca8\uc6b8 \uc5ec\ud589\ud3b8<\/em><\/a>\uc5d0\uc11c \ub354 \ub9ce\uc740 \ud2b8\ub80c\ub4dc\ub97c \uc54c\uc544\ubcf4\uace0 <a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\uc804\ubb38\uac00\uc640\uc758 \uc0c1\ub2f4<\/a>\uc744 \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654 \ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc62c\ud574 \ucd08, \uac1c\uc778\ud654\ub41c \uc5ec\ud589 \uc77c\uc815 \uc124\uacc4\ubd80\ud130 AI \uae30\ubc18 \ud50c\ub7ab\ud3fc \ud65c\uc6a9\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uc5ec\ud589 \uacc4\ud68d \uc9dc\uae30\ub97c \uc644\uc804\ud788 \ud130\ub4dd\ud55c \uc0ac\ub78c\ub4e4\uc774 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uaca8\uc6b8\uc5d0\ub294 \uc5ec\ud589\uac1d\ub4e4\uc774 \ub354\uc6b1 \uae30\uc220\uc5d0 \ub2a5\uc219\ud574\uc9c0\uace0, \uc5ec\ud589 \uc0b0\uc5c5\uc740 \ub192\uc544\uc9c4 \uc218\uc694\uc5d0 \ub300\ube44\ud558\uba74\uc11c \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ud070 \ubcc0\ud654\uac00 \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ubcf4\uace0\uc11c 2024 \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8 &#8211; \uaca8\uc6b8 \uc5ec\ud589\ud3b8\uc5d0\uc11c\ub294, \uc804 \uc138\uacc4 14,000\uba85 \uc774\uc0c1\uc758 \uc5ec\ud589\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\uc640 \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac, [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":20922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[559],"class_list":{"0":"post-20913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-industry-travel","9":"criteo-business-enterprise","10":"criteo-business-agency","11":"criteo-business-retail-media","12":"criteo-business-small-and-medium","13":"criteo-solution-customer-retention","14":"criteo-solution-dynamic-retargeting","15":"criteo-solution-customer-acquisition","16":"criteo-solution-audiences","17":"criteo-solution-contextual-advertising","18":"criteo-platform-commerce-growth","19":"criteo-platform-commerce-max","20":"criteo-topic-holiday-festive-season"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- 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