{"id":20928,"date":"2024-12-06T02:29:07","date_gmt":"2024-12-06T02:29:07","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=20928"},"modified":"2024-12-06T14:56:11","modified_gmt":"2024-12-06T14:56:11","slug":"predicting-the-unpredictable-what-are-commerce-audiences","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/predicting-the-unpredictable-what-are-commerce-audiences\/","title":{"rendered":"\uc608\uce21 \ubd88\uac00\ub2a5\ud55c \uac83\uc758 \uc608\uce21: \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub780?"},"content":{"rendered":"<p>\uc624\ub298\ub0a0\uc758 \uace0\uac1d \uc5ec\uc815\uc740 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud55c\ub54c \uace0\ub824\uc5d0\uc11c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uc5ec\uc815\uc774 \uc9c1\uc120\ucc98\ub7fc \uac04\ub2e8\ud588\ub2e4\uba74, \uc774\uc81c\ub294 \uc9c0\uadf8\uc7ac\uadf8, \ub54c\ub85c\ub294 \uc0ac\uac01\ud615, \uc2ec\uc9c0\uc5b4 \uc6d0\ud615\ucc98\ub7fc \ubcf5\uc7a1\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, \uc624\ub298\ub0a0\uc758 \uace0\uac1d \uc5ec\uc815\uc740 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 SNS\uc5d0\uc11c \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0, \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \uc9c8\ubb38\uc744 \uc62c\ub9b0 \ub4a4, \uc624\ud508 \uc6f9\uc5d0\uc11c \ub9ac\ubdf0\ub97c \uc77d\uace0 \ucd5c\uc885\uc801\uc73c\ub85c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ub97c \uc644\ub8cc\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc774\ub294 \ucee4\ub2e4\ub780 \ub3c4\uc804\uacfc\uc81c\uc785\ub2c8\ub2e4. <strong>\uc608\uce21\ud560 \uc218 \uc5c6\ub294 \ub300\uc0c1\uc744 \uc5b4\ub5bb\uac8c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc744\uae4c\uc694<\/strong><strong>?<\/strong><\/p>\n<p>\ub2f5\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4: \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4.<\/p>\n<p>\uc0c1\uc138\ud55c \uc124\uba85\uc744 \uc6d0\ud558\uc2e0\ub2e4\uba74 \uacc4\uc18d \uc77d\uc5b4 \ubcf4\uc138\uc694.<\/p>\n<h2>\ucd94\uce21\uc744 \ub118\uc5b4 \uc815\ud655\ud55c \ud0c0\uac9f\ud305\uc73c\ub85c<\/h2>\n<p>\ub9c8\ucf00\ud130\uc5d0\uac8c \uc62c\ubc14\ub978 \ud0c0\uc774\ubc0d\uc5d0 \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uac83\uc740 \uc5b8\uc81c\ub098 \uc911\uc694\ud55c \ubaa9\ud45c\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ud1b5\uc801\uc778 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 <strong>\uc0ac\uc6a9\uc790 \uc18d\uc131<\/strong>\uacfc <strong>\uc778\uad6c\ud1b5\uacc4\ud559\uc801<\/strong> \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud574 \ud0c0\uac9f\ud305\uc744 \uc81c\uacf5\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc989, \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud574 <em>\uc54c\uace0 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uac83<\/em> \uc744 \uc911\uc2ec\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95 \ud574 \uc654\uc8e0. \uc774\ub807\uac8c \uad11\ubc94\uc704\ud55c \ud0c0\uac9f\ud305\uc740 \uc0dd\uc131\ub41c \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\uac00 \ub108\ubb34 \uc624\ub798 \ub418\uc5c8\uac70\ub098, \ud3b8\ud5a5 \ub418\uc5c8\uac70\ub098, \uc544\uc608 \ud2c0\ub824\ubc84\ub9ac\ub294 \uc77c\ub85c \uc778\ud574 \ub354 \ubcf5\uc7a1\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub85c \uc778\ud574 \uae30\ud68c\ub97c \ub193\uce58\uace0, \uc2e4\ub9dd\uc2a4\ub7ec\uc6b4 \ucea0\ud398\uc778 \uacb0\uacfc\uac00 \uc57c\uae30\ub418\uace0, \uad11\uace0 \ube44\uc6a9\uc774 \ub0ad\ube44\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud558\ub824\uba74, \uc815\ud655\uc131\uacfc \uaddc\ubaa8\ub97c \ubaa8\ub450 \uac16\ucd98 \uc624\ub514\uc5b8\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc14\ub85c \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc640 \uac19\uc774 \ub9d0\uc774\uc8e0. \uc774\uc81c \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences) \uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub780?<\/h2>\n<p>\uc774\ub984\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774, \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uc1fc\ud551 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c \uc624\ub514\uc5b8\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc6b0\uc9d5, \uad6c\ub9e4, \uac80\uc0c9 \ub4f1 \uc0ac\uc6a9\uc790\uac00 \uc81c\ud488\uacfc \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ubaa8\ub4e0 \ud65c\ub3d9\uc774 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ub9cc\ub4dc\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uc218\ubc31\ub9cc \uba85\uc758 \uc2e4\uc81c \uace0\uac1d \uc5ec\uc815\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc218\ucc9c \uac1c\uc758 \uc2e0\ud638\ub85c \uad6c\ucd95\ub418\uc5b4, \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc989, \ud06c\ub9ac\ud14c\uc624\uc758 \uc138\uadf8\uba3c\ud2b8\ub294 <strong>\uace0\uac1d\uc774 \ub204\uad6c\uc778\uac00<\/strong> \ubfd0\ub9cc \uc544\ub2c8\ub77c <strong>\uace0\uac1d\uc774 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc81c\ud488<\/strong>\uc5d0 \uae30\ubc18\ud574 \ud0c0\uac9f \uace0\uac1d\uc744 \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c \uc0ac\uc6a9\uc790\uc758 \uc18d\uc131\uc5d0\ub9cc \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \uae30\uc874 \uc624\ub514\uc5b8\uc2a4\uc640 \ub2ec\ub9ac, \ud06c\ub9ac\ud14c\uc624\uc758 \uc138\uadf8\uba3c\ud2b8\uc5d0\ub294 \uc0c1\ud488\uc758 \uc18d\uc131\ub3c4 \ud3ec\ud568\ud558\uc5ec \uc0dd\uc131\ub418\ub294 \uac83\uc774\uc8e0.<\/p>\n<p>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \ub450 \uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc81c\ud488 \uc18d\uc131<\/strong><strong>:<\/strong> \uc0ac\ub78c\ub4e4\uc774 \uad6c\ub9e4\ud558\uac70\ub098 \ube0c\ub77c\uc6b0\uc9d5\ud558\ub294 \uc81c\ud488, \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ud2b9\uc815 \ube0c\ub79c\ub4dc, \uace0\ub824 \uc911\uc778 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac \ubc0f \uac00\uaca9\ub300\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\uace0\uac1d \uc18d\uc131<\/strong><strong>:<\/strong> \uc0ac\uc6a9\uc790\uc758 \uc778\uad6c \ud1b5\uacc4\ud559\uc801 \uc815\ubcf4, \uad6c\ub9e4\ub825, \ub9e4\uccb4\uc0ac \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc790\uc8fc \ubcf4\ub294 \ucf58\ud150\uce20 \uc720\ud615\uc740 \ubb3c\ub860 \uc9c0\ub9ac\uc801 \uc704\uce58 \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4\ub294 \uad6c\ub9e4 \uc804 \uc758\ub3c4 \ub370\uc774\ud130\uc640 \uad6c\ub9e4 \ud6c4 \uc804\ud658 \ub370\uc774\ud130\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucee4\uba38\uc2a4 \uc2e0\ud638\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\ub9cc\uc758 \ub3c5\uc810\uc801\uc778 \uc561\uc138\uc2a4\ub294 \ucee4\uba38\uc2a4 AI\uac00 \ub204\uac00 \uc5b8\uc81c \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc5c8\ub294\uc9c0 \uc815\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uac83\uc744 \uc804\uc81c\ub85c \ud55c\ub2e4\uba74, \ud0c0\uac9f\uc5d0\uac8c \uaf2d \ud544\uc694\ud55c \uad11\uace0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc740 \uac04\ub2e8\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<h2>\ud0c0\uac9f\ud305\uc758 \uc0c8\ub85c\uc6b4 \uae30\uc900\uc774 \uc758\ubbf8\ud558\ub294 \uac83<\/h2>\n<p>\uc6b0\ub9ac\ub294 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c <a href=\"https:\/\/go.criteo.com\/kr\/commerce-audiences\/apac\/sign-up\/?pk_vid=1677731752a19b411733452184477b56\">\u2018Built Different(\ub2e4\ub974\uac8c \uc124\uacc4\ub41c)\u2019 \uc624\ub514\uc5b8\uc2a4<\/a>\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc774\uac83\uc740 \ubb34\uc2a8 \uc758\ubbf8\uc77c\uae4c\uc694?<\/p>\n<p>Criteo\uc758 \ubc29\ub300\ud55c \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc81c\uacf5\ub418\ub294 \uc218\ucc9c \uac00\uc9c0\uc758 \uace0\uc720\ud55c \ucee4\uba38\uc2a4 \uc2e0\ud638\ub294 \uc81c\ud488 \uc18d\uc131\uacfc \uace0\uac1d \uc18d\uc131\uc774\ub77c\ub294 \ud575\uc2ec \uad6c\uc131 \uc694\uc18c \uc544\ub798\uc5d0\uc11c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc2e0\ud638\ub4e4\uc740 \uac01 \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub5a4 \uc81c\ud488\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \uc548\uc804\ud558\uac8c \ubcf4\uc7a5\ud558\ub294 \uace0\uc720\ud55c \ub370\uc774\ud130\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub807\uac8c \uc218\uc9d1\ub41c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c5\uc810\uc801\uc778 \uc138\uadf8\uba3c\ud2b8\ub85c \uc815\ub9ac\ud574, Criteo\uc758 \ud50c\ub7ab\ud3fc(Commerce Growth, Commerce Grid, Commerce Max) \ub610\ub294 Google DV360, The Trade Desk\uc640 \uac19\uc740 \ud0c0\uc0ac DSP\uc5d0\uc11c \ud65c\uc131\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\ub9ac\uac00 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \uc8fc\uc694 \uc2e0\ud638\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\uac80\uc0c9\ub41c \uc0c1\ud488<\/strong><strong>: <\/strong>18,000\uc5ec \uac1c\uc758 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8, 225\uc5ec \uac1c\uc758 \uc720\ud1b5\uc0ac \ud30c\ud2b8\ub108, \uc218\ucc9c \uac1c\uc758 \uc624\ud508 \uc6f9 \ub9e4\uccb4\uc0ac \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc774\ub904\uc9c4 \uc218\ubc31\ub9cc \uac74\uc758 \uac80\uc0c9 \uacb0\uacfc<\/li>\n<\/ul>\n<ul>\n<li><strong>\uc870\ud68c\ub41c \uc0c1\ud488<\/strong><strong>:<\/strong> 40\uc5b5 \uac1c\uc758 \uc0c1\ud488 SKU \uce74\ud0c8\ub85c\uadf8\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uac00 \ubb34\uc5c7\uc744, \uc5b8\uc81c, \uc5b4\ub514\uc11c \ub458\ub7ec\ubcf4\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc778\uc0ac\uc774\ud2b8<\/li>\n<\/ul>\n<ul>\n<li><strong>\uad6c\ub9e4\ub41c \uc0c1\ud488<\/strong><strong>:<\/strong> \ub9e4\ub144 1\uc870 \ub2ec\ub7ec \uc774\uc0c1\uc758 \uc774\ucee4\uba38\uc2a4 \uac70\ub798 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c4 \uad6c\ub9e4\ub97c \uc138\ubc00\ud558\uac8c \ud30c\uc545<\/li>\n<\/ul>\n<ul>\n<li><strong>\uad11\uace0\uc640\uc758 \uc0c1\ud638\uc791\uc6a9<\/strong><strong>:<\/strong>\ub9e4\uc77c \uc218\uc2ed\uc5b5 \uac74\uc758 \uc81c\ud488 \ucd94\ucc9c \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \uc81c\ud488\uc774 \ud074\ub9ad\ub418\uace0, \uc5b4\ub5a4 \uad11\uace0 \ud615\uc2dd\uc774 \uc8fc\ubaa9\ubc1b\uc73c\uba70, \uc5b4\ub514\uc5d0\uc11c \uc0c1\ud638\uc791\uc6a9\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub294\uc9c0 \ubd84\uc11d<\/li>\n<li><strong>\uc18c\ube44\ub41c \ucf58\ud150\uce20<\/strong><strong>: <\/strong>\uc218\ucc9c \uac1c\uc758 \uc624\ud508 \uc6f9 \ud37c\ube14\ub9ac\uc154 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub514\uc5d0\uc11c \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0, \ubb34\uc5c7\uc744 \uc77d\uace0, \uc5b4\ub5a4 \uc8fc\uc81c\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\ub294\uc9c0 \ud655\uc778<\/li>\n<\/ul>\n<p>\ub9c8\ucf00\ud130\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uace0\uac1d \ub370\uc774\ud130\ub098 \ud310\ub9e4 \ub370\uc774\ud130\ub97c \uc5c5\ub85c\ub4dc\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 AI\ub97c \uac15\ud654\ud558\uac70\ub098, \ucee4\uba38\uc2a4 \uc2e0\ud638\ub97c \ud65c\uc6a9\ud574 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud1b5\ud574 \ubb34\uc5c7\uc774 \uac00\ub2a5\ud560\uae4c\uc694? \ucd94\uce21\uc5d0 \uc758\uc874\ud558\ub358 \ud0c0\uac9f\ud305\uc5d0\uc11c \ubc97\uc5b4\ub098, \uc2a4\ub9c8\ud2b8\ud55c \ud0c0\uac9f\ud305, \ub9de\ucda4\ud615 \ucea0\ud398\uc778, \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uc5ec\uae30\uc11c \ub05d\uc774 \uc544\ub2d9\ub2c8\ub2e4<\/h2>\n<p>\uc9c0\uae08\uae4c\uc9c0 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc758 \uc77c\ubd80\ub9cc \uc0b4\ud3b4\ubd24\uc744 \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \uc138\uadf8\uba3c\ud2b8, \uc6d0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\uc758 \ud65c\uc131\ud654 \ubc29\ubc95, \uadf8\ub9ac\uace0 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud574 \ub354 \ub098\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub2ec\uc131\ud55c \uc2e4\uc81c \uc0ac\ub840\uac00 \uad81\uae08\ud558\uc2e0\uac00\uc694?<\/p>\n<p>\uc9c0\uae08 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \uac00\uc774\ub4dc <a 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