{"id":21019,"date":"2025-01-14T17:13:59","date_gmt":"2025-01-14T22:13:59","guid":{"rendered":"https:\/\/www.criteo.com\/?p=411356"},"modified":"2025-02-11T02:23:42","modified_gmt":"2025-02-11T02:23:42","slug":"10-trends-shaping-the-retail-media-market","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/10-trends-shaping-the-retail-media-market\/","title":{"rendered":"2025 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd : \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \ubcc0\ud654\uc2dc\ud0ac 10\uac00\uc9c0 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"<p>\ub9ce\uc740 \uc804\ubb38\uac00\ub4e4\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 2025\ub144\uc758 \ub300\ub2f4\ud55c \ud601\uc2e0\uacfc \uc131\uc7a5\uc744 \uc704\ud55c \uae30\ud68c\uac00 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\ubc18\uc73c\ub85c \uad11\uace0\ub97c \uac1c\uc778\ud654\ud558\uace0 \uc804\uc5d0 \uc5c6\ub358 \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 \uad11\uace0\ub97c \ub3c4\uc785\ud558\uba70, \uad11\uace0\uc8fc\uc758 \uc694\uad6c\uc640 \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud574 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc62c\ud574\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \uc5bc\ub9c8\ub098 \ub354 \uc131\uc219\ub418\uace0 \ubc1c\uc804\ud560\uc9c0, \ud06c\ub9ac\ud14c\uc624\uc640 \ucf54\uc5b4\uc0ac\uc774\ud2b8 \ub9ac\uc11c\uce58(Coresight Research)\uac00 \ud568\uaed8 \ubc1c\uac04\ud55c\u00a0 <a href=\"https:\/\/go.criteo.com\/en\/coresight\/\"><strong><em>&#8216;<\/em><\/strong><strong><em>\ub9ac\ud14c\uc77c<\/em><\/strong><strong><em> 2025: <\/em><\/strong><strong><em>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \uc774\ub04c<\/em><\/strong><strong><em> 10<\/em><\/strong><strong><em>\ub300 \ud2b8\ub80c\ub4dc<\/em><\/strong><strong><em>&#8216;<\/em><\/strong><\/a>\ub9ac\ud3ec\ud2b8\ub294 2025\ub144\uc758 \uc804\ub9dd\uacfc \ud2b8\ub80c\ub4dc\ub97c \uc790\uc138\ud788 \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \ub9ac\ud3ec\ud2b8\ub97c \ud655\uc778 \ud560 \uc218 \uc5c6\ub294 \ubc14\uc05c \ud604\ub300\uc778\ub4e4\uc744 \uc704\ud574, \uc774\ubc88 \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 \ub9ac\ud3ec\ud2b8\uc758 \ud575\uc2ec \ub0b4\uc6a9\uc744 \uc694\uc57d\ud558\uc5ec \uc18c\uac1c \ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<h2>2025\ub144 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uc804\ub9dd\uacfc \uae30\ub300\ud6a8\uacfc<\/h2>\n<p>\ucf54\uc5b4\uc0ac\uc774\ud2b8\uc758 \uc804\ub9dd\uc5d0 \ub530\ub974\uba74, \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 2025\ub144 \uc804\ub144 \ub300\ube44 15.4% \uc131\uc7a5\ud558\uc5ec 1,795\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70 2028\ub144\uae4c\uc9c0 \ub450\uc790\ub9bf\uc218 \uc131\uc7a5\ub960\uc774 \uc720\uc9c0\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub374\uce20(Dentsu)\uc758 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ucd94\uc0b0 \ud588\uc744 \ub54c, \ucf54\uc5b4\uc0ac\uc774\ud2b8\ub294 2025\ub144\uc5d0 \uc804\uccb4 \uad11\uace0 \uc2dc\uc7a5(7,724\uc5b5 \ub2ec\ub7ec)\uc5d0\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc810\uc720\uc728\uc774 23.3%\ub85c \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \uc131\uc7a5\uc744 \uac00\uc18d\ud654 \ud558\ub294 \uc138 \uac00\uc9c0 \uc2dc\uc7a5 \uc694\uc18c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \ud65c\ubc1c \ud574 \uc9c0\uba70 \ub300\uaddc\ubaa8\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \uc0dd\uaca8\ub0ac\uace0, \uc560\ub4dc \ud14c\ud06c\uc758 \ubc1c\uc804\uacfc \ub9de\ubb3c\ub9ac\uba70 \ube0c\ub79c\ub4dc\uac00 \uac1c\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub3c4 \ud568\uaed8 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub458\uc9f8, AI\uc640 \uba38\uc2e0 \ub7ec\ub2dd\uc758 \ubc1c\uc804\uc740 \uad11\uace0\uc640 \ud0c0\uac9f\ud305\uc744 \ucd5c\uc801\ud654\ud558\ub294\ub370 \ud544\uc218\uc801\uc778 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uace0\ub3c4\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. AI\ub294 \ucea0\ud398\uc778 \uc790\ub3d9\ud654\ubd80\ud130 \uc138\ubd84\ud654, \uac1c\uc778\ud654\uae4c\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \uad6c\uc131\uc6d0\uc5d0\uac8c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud3d0\uc1c4 \ub8e8\ud504\ud615 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ud310\ub9e4\ub7c9\uc744 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\ud558\uc5ec \ucea0\ud398\uc778 \ud6a8\uacfc\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc815\ud655\ud55c \uc9c0\ud45c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc694\uc18c\uac00 \uc5b4\uc6b0\ub7ec\uc9c0\uba74\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc131\uc7a5 \uc18d\ub3c4\uc640 \uaddc\ubaa8\ub294 \ub354\uc6b1 \ucee4\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<h2>\ud2b8\ub80c\ub4dc 1: AI\ub294 \ucc28\uc138\ub300 \uad11\uace0 \uc790\ub3d9\ud654 \ubc0f \uac1c\uc778\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud560 \uac83\uc785\ub2c8\ub2e4<\/h2>\n<p>\ub9ac\ud14c\uc77c \uc0b0\uc5c5\uc740 \uac00\uaca9 \ucc45\uc815, \uba38\ucc9c\ub2e4\uc774\uc9d5, \uc7ac\uace0 \uad00\ub9ac\uc640 \uac19\uc740 \uc601\uc5ed\uc5d0\uc11c AI\ub97c \ud65c\uc6a9\ud558\uba70 \ube60\ub974\uac8c \ud601\uc2e0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc911 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0\uc11c AI\ub294 \ubc29\ub300\ud55c \uc591\uc758 \uac70\ub798 \ubc0f \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uad6c\ucd95\ud558\uace0 \ub9de\ucda4 \uad11\uace0\ub85c \ub2e4\uc591\ud55c \uc18c\ube44\uc790\uce35\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud568\uc73c\ub85c\uc368 \ub300\uaddc\ubaa8 \uac1c\uc778\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc0dd\uc131\ud615 AI\ub294 \uac80\uc0c9 \ud2b8\ub80c\ub4dc \uae30\ubc18 \ub9de\ucda4 \uad11\uace0\uc640 \uac19\uc774 \uc2e4\uc2dc\uac04 \uac1c\uc778\ud654 \uad11\uace0\uac00 \uac00\ub2a5\ud55c \uc218\uc900\uae4c\uc9c0 \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc774\ubbf8 AI \uae30\ubc18 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 ROAS \uc0c1\uc2b9, \ubc29\ubb38\uc790 \uc99d\uac00, \ud310\ub9e4 \uc99d\ub300\uc640 \uac19\uc740 \ud61c\ud0dd\uc744 \ub204\ub9ac\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. AI\ub294 \uc774\uc5d0 \uba48\ucd94\uc9c0 \uc54a\uace0 \uac1c\uc120\ub41c \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uace0\uac1d \uc138\ubd84\ud654\ub97c \ud1b5\ud55c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \uac1c\uc778 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uac00\ub2a5\ud558\uac8c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>AI \ud601\uc2e0\uc73c\ub85c \uc778\ud55c \ubcc0\ud654\ub294 \ub2e4\uc591\ud55c \uacf3\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n<p>\uc0dd\uc131\ud615 AI, \ub370\uc774\ud130 \ucc98\ub9ac, \uc815\uad50\ud55c \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc640 \uac19\uc740 AI\uc758 \uc9c4\ud654\ub294\u00a0\ub9ac\ud14c\uc77c\ub7ec\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc560\ub4dc \ud14c\ud06c \uae30\uc5c5\ub4e4\uc740\u00a0\uc0c8\ub85c\uc6b4 \ud0c0\uac9f\ud305\uacfc \uc0c1\ud488 \ucd94\ucc9c, \uc608\uce21 \ube44\ub529\uc744 \ubc1c\uc804 \uc2dc\ud0a4\uae30 \uc704\ud574\u00a0\uc18c\ube44\uc790 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c AI\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud2b8\ub80c\ub4dc 2: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub85c \ub354\uc6b1 \uace0\ub3c4\ud654 \ub420 \uac83\uc785\ub2c8\ub2e4<\/h2>\n<p>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uba70 \uad11\uace0\uc758 \uc5f0\uad00\uc131\uc744 \uadf9\ub300\ud654\ud558\uace0 \uc788\uc8e0.<\/p>\n<ul>\n<li><strong>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \uc99d\uac00\ub85c \uce58\uc5f4\ud574\uc9c4 \uacbd\uc7c1 <\/strong>: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ubd84\uc11d \uae30\uc5c5\uc778 \ubc08\ube44(Mimbi)\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, 2010\ub144 \uc774\ud6c4 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 200\uac1c\uac00 \ub118\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uac00 \uc0dd\uaca8\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uad11\uace0\uc8fc\uc5d0\uac8c \ubcf5\uc7a1\ud55c \ud658\uacbd\uc774 \uc870\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.(\ubbf8\uad6d\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \uc18c\ube44\uc7ac \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \ucf54\uc5b4\uc0ac\uc774\ud2b8 \ub9ac\uc11c\uce58 \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc, \uad11\uace0\uc8fc\ubcc4 \ud3c9\uade0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0 \uac8c\uc7ac \uc704\uce58 \uad6c\ub9e4 \uc218 : 6\uac1c)<\/li>\n<li><strong>\uad11\uace0\uc8fc\uc640 \ub9ac\ud14c\uc77c\ub7ec \ubaa8\ub450\uc5d0\uac8c \uc774\uc810\uc744 \uc8fc\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0<\/strong>: \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \uad11\uace0 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \uc5ec\ub7ec \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub610\ud55c \ub9ac\ud14c\uc77c\ub7ec\uac00 \uad11\uace0 \uac8c\uc7ac\uc704\uce58\ub97c \ucd5c\uc801\ud654\ud558\uace0 \ubcf4\ub2e4 \uad11\ubc94\uc704\ud55c \uad11\uace0 \uad6c\ub9e4\uc790 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc785\ucc30\uc744 \ud655\uc7a5\ud558\ub3c4\ub85d \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uc740 \uc0ac\uc804\uc5d0 \uc815\uc758\ub41c \uc624\ub514\uc5b8\uc2a4, \ud615\uc2dd \ub4f1 \uc870\uac74\uc744 \uc0ac\uc6a9\ud574\uc11c \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\uac00 \uad11\uace0\ub97c \ub354\uc6b1 \uc27d\uac8c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uba70, \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uc740 \ub9e4\uccb4\uc0ac\ub098 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uac00\uc7a5 \uad00\ub828\uc131 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud310\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ubbf8\ub798 \uc804\ub9dd<\/strong>: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc640 \uad11\uace0 \ud615\uc2dd\uc774 \ud655\uc7a5\ub418\uace0 \uc560\ub4dc \ud14c\ud06c \uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc\uac00 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uba74\uc11c, 2025\ub144\uc5d0\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uad6c\ub9e4\uc758 \uc5f0\uad00\uc131\uc774 \uc0c1\uc2b9\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \ub610\ud55c \uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ud655\uc7a5\uc740 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uad6c\ub9e4\uc758 \uc911\uc694\uc131\uc744 \uc99d\uac00\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\u00a0\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ud6a8\uc728\uc131\uc740 \uc810\uc810 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0\uc11c \ud6a8\uc728\uc131\uc740 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\uc5d0\uac8c ROAS\ub97c \uc785\uc99d\ud558\uae30 \uc704\ud574 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \uc815\ud655\ud55c \ud0c0\uac9f\ud305\uc5d0\uc11c \uc2e4\uc2dc\uac04 \ucea0\ud398\uc778 \ucd5c\uc801\ud654\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\uac00 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc790\ub3d9\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<h2>\ud2b8\ub80c\ub4dc 3: \uad11\uace0 \ud615\uc2dd\uc740 \ub354\uc6b1 \ub2e4\uc591 \ud574 \uc9c8 \uac83\uc785\ub2c8\ub2e4<\/h2>\n<p>\uae30\uc220\uc740 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc73c\uba70,\uc774\ub85c \uc778\ud574 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc18c\ube44\uc790\uc640 \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\ud1b5\ud558\uae30 \uc704\ud574 \uad11\uace0 \ud615\uc2dd\uc744 \ub354\uc6b1 \ub2e4\uc591\ud558\uac8c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\uc2a4\ud3f0\uc11c\ub4dc \uad11\uace0, \uc628\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774 \uac19\uc740 \uc804\ud1b5\uc801\uc778 \uad11\uace0 \ud615\uc2dd \uc774\uc678\uc5d0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uad11\uace0 \ud615\uc2dd\uc758 \ud544\uc694\uc131\uc774 \uc99d\uac00\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc774\uc8e0. \uc608\ub97c \ub4e4\uc5b4 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub4e4\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud55c \ucfe0\ud3f0\uc774\ub098 \uc18c\uc15c \ud504\ub85c\ubaa8\uc158 \uac19\uc740 \ub2e4\uc591\ud55c \ud504\ub85c\ubaa8\uc158 \ud234\uc744 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \ud504\ub85c\ubaa8\uc158 \ud234\uc740 \ub9e4\uc7a5 \ub0b4 \ud504\ub85c\ubaa8\uc158\uacfc \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud1b5\ud574 \ubb3c\ub9ac\uc801 \ucc44\ub110\ub85c \ud655\uc7a5\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub2e4\uc591 \ud574 \uc9c0\ub294 \uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc0c8\ub85c\uc6b4 \uad11\uace0 \ud615\uc2dd\uc73c\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4<\/strong><\/p>\n<p>\uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \ub9c8\uc8fc\uce58\ub294 \ud130\uce58\ud3ec\uc778\ud2b8\ub4e4\uc740 \uc810\uc810 \ub354 \ub2e4\uc591\ud574 \uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ucf58\ud150\uce20 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc77c\ubc18\uc778\uc758 \ucf58\ud150\uce20\ub3c4 \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uace0 \uc788\uc8e0. \uc774 \ud604\uc0c1\uc740 \ube0c\ub79c\ub4dc\uac00 \uad11\uace0 \ucea0\ud398\uc778 \ud22c\uc790\uc5d0\uc11c \ucd5c\ub300\ud55c\uc758 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uac00 \uac8c\uc784\ud654, \uc18c\uc15c \ud504\ub85c\ubaa8\uc158 \uac19\uc740 \uc0c8\ub85c\uc6b4 \ud615\uc2dd\uc744 \uc2dc\ub3c4\ud574\ubcfc \uae30\ud68c\uac00 \ub418\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n<h2>\ud2b8\ub80c\ub4dc 4: \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc624\ud504\uc0ac\uc774\ud2b8 \uc131\uc7a5\uc758 \uae30\ud68c\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4<\/h2>\n<p>\uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc55e\uc73c\ub85c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\ub97c \ub4a4\ud754\ub4e4 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2025\ub144\uc740 \uc911\uc694\ud55c \uc804\ud658\uc810\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uacfc\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc790\uccb4\uc801\uc73c\ub85c \ubcf4\uc720\ud55c \uc790\uc0b0\uc744 \ub118\uc5b4 \ubc94\uc8fc\ub97c\ud655\uc7a5\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc624\ud508 \uc778\ud130\ub137\uc5d0 \ud3d0\uc1c4 \ub8e8\ud504\ud615 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \ub354 \ub9ce\uc740 \uad11\uace0\uc720\ub2db\uacfc \uace0\uac1d \ucc38\uc5ec \uae30\ud68c\uac00 \uc0dd\uaca8\ub098\uace0, \uc774\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uc77c\uc73c\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uae00(Google)\uacfc \uc778\uc2a4\ud0c0\uce74\ud2b8(Instacart)\uc758 \ud30c\ud2b8\ub108\uc2ed, \uc6d4\ub9c8\ud2b8(Walmart)\uc758 \ube44\uc9c0\uc624(Vizio) \uc778\uc218 \ub4f1 2024\ub144\uc5d0 \uad6c\ucd95\ub41c \uc8fc\uc694 \ud30c\ud2b8\ub108\uc2ed\ub4e4\uc740 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub97c \uc99d\uba85\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\uc5b4\uc0ac\uc774\ud2b8\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc8fc\uc694 \ubbf8\ub514\uc5b4 \uae30\uc5c5\uacfc\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \ucd94\uc9c4\ud55c\ub2e4\uba74 \uad11\uace0 \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uace0 \ub354 \ub9ce\uc740 \uc2e0\uaddc \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4.<strong>\u00a0<\/strong><\/p>\n<p><strong>\uc0c8\ub85c\uc6b4 \uc218\uc775 \ucc3d\ucd9c\uc758 \uae30\ud68c\ub294 \uc5f4\ub824\uc788\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n<p>\uc628\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ub9e4\uc6b0 \uce58\uc5f4\ud55c \uacbd\uc7c1 \uc2dc\uc7a5 \uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ud55c\uc815\ub41c \uc608\uc0b0\uc73c\ub85c \uc778\ud574 \ud2b9\uc815 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ud3ec\ud654 \ub420 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uae30 \uc704\ud55c \ucc28\ubcc4\ud654\uc640 \ud601\uc2e0\uc744 \uc774\uc5b4\uac00\uc57c \ud569\ub2c8\ub2e4. \ubc18\uba74, \uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uad11\ubc94\uc704\ud55c \uc7a0\uc7ac\uace0\uac1d\uc744 \uc81c\uacf5\ud558\uc5ec \ube0c\ub79c\ub4dc\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\uc2dc\ud0a4\uace0, \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc218\uc775\uc744 \ub2e4\uac01\ud654 \ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \ud65c\uc6a9\ud55c \ud480\ud37c\ub110 \uc804\ub7b5\uc740 \ube0c\ub79c\ub4dc\uac00 \uc624\ud508 \uc778\ud130\ub137\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \ud575\uc2ec \uc5ed\ud560\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud2b8\ub80c\ub4dc 5: \uc624\ud504\ub77c\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \ucc44\ub110\ub85c \uc785\uc9c0\ub97c \uad73\ud790 \uac83\uc785\ub2c8\ub2e4<\/strong><\/h2>\n<p>\uc624\ud504\ub77c\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \uc810\uc810 \uc911\uc694\uc131\uc774 \ucee4\uc838\uac00\ub294 \ucc44\ub110\ub85c \uc790\ub9ac\ub97c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\uc5b4\uc0ac\uc774\ud2b8 \ub9ac\uc11c\uce58\uc5d0 \ub530\ub974\uba74 \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc740 2025\ub144 \ubbf8\uad6d \uc804\uccb4 \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc758 77%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \ub9e4\uc7a5 \ub0b4 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc744 \uc704\ud574 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \uc2a4\ub9c8\ud2b8 \uce74\ud2b8, \ub514\uc9c0\ud138 \uc5d4\ub4dc\ucea1, \ub9e4\uc7a5 \ub77c\ub514\uc624, \ucfe8\ub7ec \uc2a4\ud06c\ub9b0 \uac19\uc740 \ub514\uc9c0\ud138 \ud601\uc2e0\uc5d0 \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce21\uc815\uc758 \uc5b4\ub824\uc6c0 \ub54c\ubb38\uc5d0 \ud604\uc7ac \ub9e4\uc7a5\uc73c\ub85c \uc720\uc785\ub418\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0 \uc608\uc0b0\uc740 \ud55c\uc815\uc801\uc774\uc9c0\ub9cc, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc2e4\ud5d8\ud558\uace0 \uac1c\uc120\ud574\ub098\uac00\uba74\uc11c \uc624\ud504\ub77c\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \ud544\uc218 \ucc44\ub110\ub85c \uc790\ub9ac\ub97c \uc7a1\uc744 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc740 \uc5ec\uc804\ud788 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4<\/strong><\/p>\n<p>\uc2a4\ub9c8\ud2b8 \uce74\ud2b8\uc640 \uc140\ud504 \uc2a4\uce90\ub108 \uac19\uc740 \ub514\uc9c0\ud138 \ud601\uc2e0\uacfc \uc624\ud504\ub77c\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uacb0\ud569\ud558\uba74 \ub9e4\uc7a5\uc5d0\uc11c\ub3c4 \uac1c\uc778 \ub9de\ucda4 \uad11\uace0\ub97c \uc81c\uacf5\ud574 \uacb0\uc815\uc801\uc778 \uc2dc\uc810\uc5d0 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6d4\ub9c8\ud2b8\uc758 \ub77c\uc774\ube0c \uc774\ubca4\ud2b8\uc640 \ub9e4\uc7a5 \ub0b4 \ub370\ubaa8\ucc98\ub7fc, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uad11\uace0\ub97c \ud601\uc2e0\ud558\ubbc0\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uadf8\ub4e4\uc758 \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uba70 \uad00\uacc4\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5 \ud310\ub9e4 \ub370\uc774\ud130\ub3c4 \uace0\uac1d \ud504\ub85c\ud544\uc744 \ud30c\uc545\ud558\uace0 \uad00\ub828\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc720\uc6a9\ud55c \uc18c\uc2a4\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<strong>\u00a0<\/strong><\/p>\n<h2>\ud2b8\ub80c\ub4dc 6: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ud480 \ud37c\ub110 \uad11\uace0 \uc194\ub8e8\uc158\uc73c\ub85c \uc790\ub9ac \uc7a1\uc744 \uac83\uc785\ub2c8\ub2e4<\/h2>\n<p>\ub9ac\ud14c\uc77c\ub7ec\uac00 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc624\ud508 \uc6f9\uc73c\ub85c \ubbf8\ub514\uc5b4\ub97c \ud655\uc7a5\ud568\uc5d0 \ub530\ub77c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ud480 \ud37c\ub110 \uad11\uace0 \ub9e4\uccb4\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub294 \uc774 \ubcc0\ud654\ub97c \ud1b5\ud574 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ud604\uc7ac \uc628\uc0ac\uc774\ud2b8\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc9c0\ub9cc, \ucf54\uc5b4\uc0ac\uc774\ud2b8\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\uc758 \ud480 \ud37c\ub110 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc624\ud504\uc0ac\uc774\ud2b8\ub85c \uc774\ub3d9\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub4e4\uc740 \uc774\uc81c \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \ud0c0\uac9f\uc5d0\uac8c \ub3c4\ub2ec\ud574 ROAS\ub97c \uadf9\ub300\ud654\ud558\uae38 \uc6d0\ud569\ub2c8\ub2e4. \uc624\ud504\uc0ac\uc774\ud2b8\uc758 \ud655\uc7a5\uc744 \ud1b5\ud574, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub098 CTV \uac19\uc740 \uc5ec\ub7ec \ucc44\ub110\uacfc \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uc2e0\uaddc\uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0, \uae30\uc874\uace0\uac1d\uc744 \uc720\uc9c0\ud558\uba70 \ud310\ub9e4\ub97c \uc77c\uc73c\ud0ac \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\ub4ef \ub192\uc544\uc9c0\ub294 \ud480\ud37c\ub110\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\uc758 \uad00\uc2ec\uc740 \uc624\ud504\uc0ac\uc774\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc131\uc7a5\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ud6a8\uc728\uc801\uc778 \ud480\ud37c\ub110 \ucea0\ud398\uc778\uc740 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc904\uc5ec\uc90d\ub2c8\ub2e4<\/strong><\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \ucf54\uc5b4\uc0ac\uc774\ud2b8 \ub9ac\uc11c\uce58\uc758 \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ub2e4\uc591\ud55c \ubc94\uc704\uc758 \ud504\ub85c\ubaa8\uc158 \ud234\ub85c\uc368 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\ub824\ub294 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub4e4\uc774 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ud480 \ud37c\ub110 \uad11\uace0 \ub9e4\uccb4\ub85c \uc0ac\uc6a9\ud558\ub824\ub294 \uc758\ub3c4\uac00 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0\uc8fc\ub4e4\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ud3c9\uade0\uc801\uc73c\ub85c 3.4\uac1c\uc758 \ud504\ub85c\ubaa8\uc158 \ud234\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc774 \ub192\uc544\uc9c0\uace0 \uc788\uace0, \uc774\ub294 \ube44\uc2fc \uad11\uace0\ube44\uc5d0\uc11c \uae30\uc778\ud55c\ub2e4\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf13\ud305 \uae30\uc5c5 \ub85c\uceec\ub9ac\ud050(LocaliQ)\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d\uc758 \ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC)\uc740 2024\ub144 1\ubd84\uae30\uc5d0 \uc804\ub144\ub3d9\uae30\ub300\ube44 10% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc804\ub144\ub3c4 \uc218\uce58\uac00 2%\uc600\ub358 \uac83\uacfc \ube44\uad50\ud574 \ud070 \ud3ed\uc73c\ub85c \uc0c1\uc2b9\ud55c \uac83\uc785\ub2c8\ub2e4. \ube44\uc6a9\uc774 \uc99d\uac00\ud558\uba74\uc11c, \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub4e4\uc740 \uc5f0\uad00\uc131\uc774 \ub192\uc73c\uba74\uc11c \ud0c0\uac9f\ud305\ub41c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uae30 \uc704\ud574 \uad11\uace0 \uc608\uc0b0\uc744 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub85c \ub354 \ub9ce\uc774 \ubd84\ubc30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uad6c\ub9e4 \uc804\ud658\uc728\uc774 \ub192\uc544\uc9c0\uba74 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9 \uc99d\uac00\ub85c \uc778\ud55c \ubd80\ub2f4\uc744 \uc904\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ud2b8\ub80c\ub4dc 7: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc7a0\uc7ac\ub825\uc744 \ub04c\uc5b4\ub0bc \uac83\uc785\ub2c8\ub2e4<\/h2>\n<p>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc18c\ube44\uc790 \ub370\uc774\ud130\ub294 \uc131\uacf5\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \ud1a0\ub300\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uae30 \uc704\ud574 \uac15\ub825\ud558\uace0 \uccb4\uacc4\uc801\uc774\uba70 \ud65c\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\uc640 \ud611\ub825\ud574 \uc774\ub7ec\ud55c \ub370\uc774\ud130\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \uac15\ud654\ud558\uba74 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uad11\uace0 \uc9c0\ucd9c\uc744 \ub298\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\uc5b4\uc0ac\uc774\ud2b8\uac00 \uc9c4\ud589\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubb3c\uc5c8\uace0, \uc774 \uc911 40%\ub294 \uc2e0\ub8b0\uc640 \ud611\ub825\uc774 \uad11\uace0\ube44 \uc9c0\ucd9c\uc5d0 \uac00\uc7a5 \ud070 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub370\uc774\ud130\uc758 \ubc94\uc704, \uc9c0\ud45c\uc758 \uc218\uc640 \uace0\uc720\uc131\uc774 37%\ub85c \uadf8 \ub4a4\ub97c \ub530\ub790\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud750\ub984\uc744 \uace0\ub824\ud588\uc744 \ub54c, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ub354 \ub9ce\uc740 \uad11\uace0\uc8fc\ub97c \uc720\uce58\ud558\uae30 \uc704\ud574 AI \uae30\ubc18\uc758 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP), \ub370\uc774\ud130 \ub808\uc774\ud06c \ubc0f \ub370\uc774\ud130 \ud074\ub9b0\ub8f8\uc5d0 \ud22c\uc790\ud558\uc5ec \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uac15\ud654\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc758 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4<\/strong><\/p>\n<p>AI\uc758 \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \ub9ac\ud14c\uc77c\ub7ec\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. AI\ub294 \uc815\ud615 \ub370\uc774\ud130\uc640 \ube44\uc815\ud615 \ub370\uc774\ud130\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\uc640 \ud2b8\ub80c\ub4dc\ub97c \ucc3e\uae30\uc704\ud574 \uc720\uc6a9\ud558\uac8c \uc0ac\uc6a9\ub418\uba70, \ub3c4\ucd9c\ub41c \uc778\uc0ac\uc774\ud2b8\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uad11\uace0\uc758 \uac1c\uc778\ud654 \uc218\uc900\uc744 \ub192\uc774\uace0 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8\uacfc \uc804\ud658\uc728\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<h2>\ud2b8\ub80c\ub4dc 8: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc2e0\ub8b0\uc131\uacfc \ud22c\uba85\uc131 \ud655\ubcf4\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574 \uc9c8 \uac83\uc785\ub2e4<\/h2>\n<p>\uac01\uac01\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \ub9c8\ub2e4 \ub9ac\ud3ec\ud305 \uc9c0\ud45c\uac00 \ub2e4\ub978 \uc810\uc740 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\uc758 \ucea0\ud398\uc778\uc758 \uc131\uacfc \ube44\uad50\ub97c \uc5b4\ub835\uac8c \ud558\uace0 \uc788\uc73c\uba70, \uc774\uc5d0 \ub530\ub77c \ub354 \ud070 \ud22c\uba85\uc131\uc774 \uc694\uad6c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\uc5b4\uc0ac\uc774\ud2b8\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc640 \ud611\ub825\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ub354 \ud070 \ud1b5\uc81c\ub825\uacfc \ud22c\uba85\uc131\uc744 \uc6d0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc0ac\uc77c\ub85c\ub97c \ud5c8\ubb3c\uace0, \uc131\uacfc \uc9c0\ud45c\uac00 \ucc44\ub110\ubcc4\ub85c \uad6c\ubd84\ub418\uc5b4 \uba85\ud655\ud558\uace0 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \ubcf4\uc7a5\ud574\uc57c \ud569\ub2c8\ub2e4.<strong>\u00a0<\/strong><\/p>\n<p><strong>\ube0c\ub79c\ub4dc\ub294 \ubbff\uc744 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc120\ud638\ud569\ub2c8\ub2e4<\/strong><\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\uba70, \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9ac\ud3ec\ud305 \uc9c0\ud45c, \uad11\uace0 \uac8c\uc7ac\uc704\uce58 \uac19\uc740 \uc6b4\uc601\uc758 \uce21\uba74\uae4c\uc9c0\ub3c4 \ud1b5\uc81c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uae30\uc220\uc774 \ubc1c\uc804\ud558\uace0 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\uac00 \uc560\ub4dc \ud14c\ud06c \uae30\uc5c5\uacfc \uc9c0\uc18d\uc801\uc73c\ub85c \ud611\ub825\ud574 \ub098\uac00\uba74\uc11c, \ucea0\ud398\uc778 \uad00\ub9ac\ub294 \uc810\uc810 \ub354 \uc790\ub3d9\ud654\ub418\uace0 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub97c \uc704\ud55c \uac00\uc2dc\uc131\uacfc \ud1b5\uc81c\ub825\ub3c4 \ud5a5\uc0c1\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ud2b8\ub80c\ub4dc 9: \uc131\uacfc \uce21\uc815\uc774 \ud45c\uc900\ud654 \ub420 \uac83\uc785\ub2c8\ub2e4<\/h2>\n<p>\uce21\uc815 \uc9c0\ud45c\uc758 \ud45c\uc900\ud654\ub294 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c \uc9c0\ud45c\ub97c \ube44\uad50\ud558\uace0 \ud22c\uc790 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. 2024\ub144 1\uc6d4\uc5d0 \ubbf8\uad6d \uc778\ud130\ub137\uad11\uace0\ud611\ud68c(IAB)\uc640 \ubbf8\ub514\uc5b4 \ub4f1\uae09 \uc704\uc6d0\ud68c(MRC)\uac00 \uc9c0\uce68\uc744 \ubc1c\ud45c\ud588\uc9c0\ub9cc, \ub9ce\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uc544\uc9c1 \uc774\ub7ec\ud55c \ud45c\uc900\uc744 \uc644\uc804\ud788 \ucc44\ud0dd\ud558\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud45c\uc900\ud654 \ubd80\uc871\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c \uc0c1\ub2f9\ud55c \uc6b0\ub824 \uc0ac\ud56d\uc785\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \ubbf8\uad6d \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\uc758 52%\uac00 \uc774\ub97c \ucd5c\ub300 \ub3c4\uc804\uacfc\uc81c \uc911 \ud558\ub098\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc774 \uad11\uace0 \uad6c\ub9e4, \uad11\uace0 \ud615\uc2dd, \ucc44\ub110 \ud655\uc7a5\uc758 \uc601\uc5ed\uc5d0\uc11c \uc9c4\ud654\ub97c \uac70\ub4ed\ud568\uc5d0 \ub530\ub77c, \ud45c\uc900\ud654\uc5d0 \ub300\ud55c \ub17c\uc758\ub294 2025\ub144\uc5d0\ub3c4 \uacc4\uc18d\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\ud45c\uc900\ud654\ub418\uc9c0 \uc54a\uc740 \uc9c0\ud45c\ub294 \ube0c\ub79c\ub4dc\uc758 \uc720\uc785\uc744 \uc800\ud558\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4<\/strong><\/p>\n<p>\ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub4e4\uc740 \uc5ec\ub7ec \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uc5ec \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uad00\ub9ac\ud558\ub294 \uac83\uc5d0 \uc810\uc810 \ub354 \uc5b4\ub824\uc6c0\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uaddc\ubaa8\uc758 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ub2e4\uc591\ud55c \ubbf8\ub514\uc5b4 \uc720\ud615\uc5d0\uc11c \uc9c0\ucd9c\uc744 \ub2e4\uac01\ud654\ud558\ub294 \uac83\uc740 \ucea0\ud398\uc778 \uad00\ub9ac\ub97c \ub354\uc6b1 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4e4\uba70, \ud45c\uc900\ud654\uc758 \ubd80\uc7ac\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub098 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc9c4\ud589\ub418\ub294 \ud2b9\uc815 \uad11\uace0 \ucea0\ud398\uc778\uc774 \ub2e4\ub978 \ucea0\ud398\uc778\ubcf4\ub2e4 \ud6a8\uacfc\uac00 \ub098\uc740\uc9c0 \ud655\uc778\ud560 \ud655\uc2e4\ud55c \ubc29\ubc95\uc774 \uc5c6\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ud2b8\ub80c\ub4dc 10: \uc0dd\ud0dc\uacc4\ub97c \ub4a4\ud754\ub4e4 \uc0c8\ub85c\uc6b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uac00 \ub4f1\uc7a5\ud560 \uac83\uc785\ub2c8\ub2e4<\/h2>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc774\ubbf8 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc774 \ud3bc\uccd0\uc9c0\uace0 \uc788\uc9c0\ub9cc, \uc2e0\uc0dd \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc804\ub7b5\uc801 \uad11\uace0 \uae30\uc220 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub3c4\ub2ec \ubc94\uc704, \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305, \uce21\uc815 \uc5ed\ub7c9\uc744 \uac15\ud654\ud568\uc73c\ub85c\uc368 \uc601\ud5a5\ub825\uc744 \ud655\ub300\ud558\uace0 \uacbd\uc7c1\ub825\uc744 \ub192\uc77c \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ud65c\uc6a9\ud558\uba74 \uc544\ub9c8\uc874(Amazon)\uc774\ub098 \uc6d4\ub9c8\ud2b8 \uac19\uc740 \uac70\ub300 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uae30\uc5c5\ucc98\ub7fc \ubc29\ub300\ud55c \ub370\uc774\ud130\uc640 \uaddc\ubaa8\ub97c \uac16\ucd94\uc9c0 \uc54a\uc544\ub3c4 \uc785\uc9c0\ub97c \ub113\ud788\uace0 \uad11\uace0 \uc608\uc0b0\uc744 \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e0\uc0dd \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub4e4\uc740 \ud2b9\uc815 \ud0c0\uac9f\uce35\uc744 \uacf5\ub7b5\ud558\ub294 \ub2c8\uce58(Niche) \uc624\ub514\uc5b8\uc2a4, \ud601\uc2e0\uc801\uc778 \uad11\uace0 \ud3ec\ub9f7, \ub9de\ucda4\ud615 \uc131\uacfc \uc911\uc2ec \ucea0\ud398\uc778 \ub4f1\uc744 \ud1b5\ud574 \ucc28\ubcc4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc2e4\uc2dc\uac04 \ud06c\ub85c\uc2a4 \ucc44\ub110 \ucea0\ud398\uc778 \uad00\ub9ac \uae30\ub2a5\uacfc \uac19\uc740 \ub9de\ucda4\ud615 \uae30\ub2a5\uc744 \uac16\ucd94\uba74 \uc2dc\uc7a5\uc5d0\uc11c \ub354\uc6b1 \uac15\ub825\ud55c \uac00\uce58 \uc81c\uc548\uc744 \ud560 \uc218 \uc788\uc73c\uba70, 2025\ub144 \uc774\ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc2dc\uc7a5\uc740 \ub354\uc6b1 \uc27d\uace0 \ud6a8\uacfc\uc801\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n<p>\ucd5c\uadfc \uc218\ub144\uac04 \ub2e4\uc591\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uac00 \ub4f1\uc7a5\ud558\uba74\uc11c, \ub354 \uc720\uc5f0\ud558\uace0 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc2dc\uc7a5\uc774 \ud55c\uc815\uc801\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \uae68\ub2eb\uace0 \uc788\uc73c\uba70, \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud574 \uc8fc\uc694 DSP(\ub514\ub9e8\ub4dc\uc0ac\uc774\ub4dc \ud50c\ub7ab\ud3fc)\uc640\uc758 \uc5f0\ub3d9\uc744 \uac15\ud654\ud558\uace0, API \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud574 \ud22c\uba85\ud558\uace0 \uc815\ubc00\ud55c \uc131\uacfc \uce21\uc815\uc774 \uac00\ub2a5\ud55c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2>\uacb0\ub860<\/h2>\n<p>2025\ub144 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 AI, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0, \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc774 \uc131\uc7a5\uc744 \ucd94\uc9c4\ud558\uba74\uc11c \ud06c\uac8c \ubcc0\ud654\ud560 \uac83\uc73c\ub85c \uc0dd\uac01\ub429\ub2c8\ub2e4. \uc5ec\uc804\ud788 \uc2dc\uc7a5\uc5d0\ub294 \uac1c\uc120\ub41c \uac1c\uc778 \ub9de\ucda4\ud654\uc640 \ub9e4\ub044\ub7ec\uc6b4 \uc6b4\uc601, \uc0c8\ub85c\uc6b4 \uad11\uace0 \ud3ec\ub9f7\uacfc \uac19\uc774 \ub9ce\uc740 \uae30\ud68c\uac00 \uc874\uc7ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \ucd5c\ucca8\ub2e8 \uae30\uc220\uc758 \ud65c\uc6a9\uc744 \ud655\ub300\ud558\uba74\uc11c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ud480 \ud37c\ub110 \uad11\uace0\ub97c \uc704\ud55c \uac15\uc790\ub85c \uc6b0\ub69d \uc124 \uc218 \uc788\ub294 \uc2dc\uc810\uc774 \ub208 \uc55e\uc73c\ub85c \ub2e4\uac00\uc653\uc2b5\ub2c8\ub2e4. \uc774 \ub9ac\ud3ec\ud2b8\uc5d0\uc11c \uc5b8\uae09\ub41c \ud2b8\ub80c\ub4dc\ub4e4\uc740 \uc5c5\uacc4\uc758 \uc0c1\ud669\uc774 \uc5bc\ub9c8\ub098 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc120\uc810\ud558\ub824\uba74 \uc55e\uc11c \ub098\uac00\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc, \ub9ac\ud14c\uc77c\ub7ec \ubc0f \uae30\uc220 \ud30c\ud2b8\ub108\uc5d0 \ub300\ud55c \uc2dc\uc0ac\uc810\uacfc \uc2e4\uc81c \uae30\uc5c5 \uc0ac\ub840 \ub4f1 \uac01 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc6d0\ud558\uc2dc\uba74 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \uc774\ub044\ub294 <a href=\"https:\/\/go.criteo.com\/en\/coresight\/\">\ub9ac\ud14c\uc77c 2025: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \uc774\ub04c 10\ub300 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a>\ub97c \ub2e4\uc6b4\ub85c\ub4dc \ud558\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud06c\ub9ac\ud14c\uc624\uc640 Coresight Research\uac00 \ud568\uaed8 \uc81c\uc791\ud55c \ucd5c\uc2e0 \ub9ac\ud3ec\ud2b8\ub97c \ud1b5\ud574 2025\ub144\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud2b8\ub80c\ub4dc\ub97c \ud655\uc778\ud558\uc138\uc694.<\/p>\n","protected":false},"author":14,"featured_media":21020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[577],"class_list":{"0":"post-21019","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-retail-media","9":"criteo-solution-retail-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd : \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \ubcc0\ud654\uc2dc\ud0ac 10\uac00\uc9c0 \ud2b8\ub80c\ub4dc | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc640 Coresight Research\uac00 \ud568\uaed8 \uc81c\uc791\ud55c \ucd5c\uc2e0 \ub9ac\ud3ec\ud2b8\ub97c \ud1b5\ud574 2025\ub144\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud2b8\ub80c\ub4dc\ub97c \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/10-trends-shaping-the-retail-media-market\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd : \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \ubcc0\ud654\uc2dc\ud0ac 10\uac00\uc9c0 \ud2b8\ub80c\ub4dc | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc640 Coresight Research\uac00 \ud568\uaed8 \uc81c\uc791\ud55c \ucd5c\uc2e0 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