{"id":21051,"date":"2025-02-13T17:14:48","date_gmt":"2025-02-13T17:14:48","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=21051"},"modified":"2025-02-21T14:58:27","modified_gmt":"2025-02-21T14:58:27","slug":"wtf-are-commerce-audiences","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/wtf-are-commerce-audiences\/","title":{"rendered":"\uc18c\ube44\uc790\uc758 \ub2e4\uc74c \ud589\ub3d9\uc744 \uc608\uce21\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5, \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc758 \ubaa8\ub4e0 \uac83"},"content":{"rendered":"<p><strong>\ub514\uc9c0\ub370\uc774\uac00 \uc18c\uac1c\ud55c \uc720\uc6a9\ud55c \uc544\ud2f0\ud074\uc744 \ud06c\ub9ac\ud14c\uc624 \ucf54\ub9ac\uc544 \ube14\ub85c\uadf8\uc5d0\uc11c \ub9cc\ub098\ubcf4\uc138\uc694!<\/strong><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p><em>\ucd5c\uadfc \ub514\uc9c0\ub370\uc774(Digiday)\uc5d0 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences)\uc5d0 \ub300\ud55c \ud765\ubbf8\ub85c\uc6b4 \uc544\ud2f0\ud074\uc774 \uc18c\uac1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uac00 \ubb34\uc5c7\uc778\uc9c0, \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uc5b4\uc9c0\ub294\uc9c0, \uadf8\ub9ac\uace0 \uad11\uace0\uc8fc\ub4e4\uc774 \uc774\ub97c \ud65c\uc6a9\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ubc29\ubc95\uae4c\uc9c0 \uc790\uc138\ud788 \ub2e4\ub8e8\uace0 \uc788\ub294\ub370\uc694. \ud06c\ub9ac\ud14c\uc624 \ucf54\ub9ac\uc544 \ube14\ub85c\uadf8\uc5d0\uc11c\ub3c4 \uc774 \uc720\uc6a9\ud55c \uc0ac\uc774\ud2b8\ub97c \uc18c\uac1c\ud574\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. \uc9c0\uae08\ubd80\ud130 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc81c\ub300\ub85c \uc774\ud574\ud558\uace0, \uc2e4\ubb34\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uc9c0 \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4!<\/em><\/p>\n<p><em>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/em><\/p>\n<p>\ub9c8\ucf00\ud130\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0 \uc788\ub294 \uc7a0\uc7ac\uace0\uac1d\uacfc \uc5f0\uacb0\ub418\ub294 \uacfc\uc815\uc740 \ub9c8\uce58 \uc220\ub798\uc7a1\uae30\uc640 \uac19\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc5ec\uc804\ud788 \ubc1c\uacac(Discovery) \u2192 \uace0\ub824(Consideration) \u2192 \uacb0\uc815(Decision) \u2192 \uad6c\ub9e4(Purchase) \ub77c\ub294 \uae30\ubcf8 \ub2e8\uacc4\ub97c \uac70\uce58\uc9c0\ub9cc, \uc774\uc81c\ub294 \ub354 \uc774\uc0c1 \uc774 \uacfc\uc815\uc774 \uc9c1\uc120\uc801\uc73c\ub85c \uc9c4\ud589 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc81c\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\ub2e4\uac00 \ub5a0\ub098\uae30\ub3c4 \ud558\uace0, \uc218\ub9ce\uc740 \ub9ac\ubdf0\ub97c \uc77d\uc73c\uba70 \uace0\ubbfc\ud558\uae30\ub3c4 \ud558\uc8e0. \ub54c\ub85c\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc5d0\uc11c \ubcf8 \uc1fc\ud551 \uac00\ub2a5\ud55c \uad11\uace0 \ud55c \ubc88\uc73c\ub85c \ub2e8 \uba87 \ucd08 \ub9cc\uc5d0 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30\ub3c4 \ud558\uace0, \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8, \ub514\ubc14\uc774\uc2a4, \ud50c\ub7ab\ud3fc\uc744 \ub118\ub098\ub4e4\uba70 \ucc9c\ucc9c\ud788 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc989, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774 \ubcf5\uc7a1\ud55c \uad6c\ub9e4 \uc5ec\uc815 \uc18d\uc5d0\uc11c \uc18c\ube44\uc790\uc640 \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \uace0\ubbfc\ud574\uc57c \ud558\ub294 \uac83\uc774\uc8e0!<\/p>\n<p>\uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uba70, \ub9c8\ucf00\ud305 \uae30\ud68c\ub3c4 \uc21c\uc2dd\uac04\uc5d0 \uc9c0\ub098\uac00\ub294 \ud658\uacbd\uc785\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc740 \uc5ec\uc804\ud788 \uc804\ud1b5\uc801\uc778 \uc778\uad6c\ud1b5\uacc4 \ub370\uc774\ud130(\uc5f0\ub839, \uc131\ubcc4 \ub4f1)\ub098 \uace0\uc815\ub41c \ud2b9\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7f0 \ubc29\uc2dd\uc740 \uc18c\ube44\uc790\uac00 \ud604\uc7ac \ubb34\uc5c7\uc744 \ud558\uace0 \uc788\ub294\uc9c0, \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0 \uc54c \uc218 \uc5c6\ub2e4\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0 \uad11\uace0\uac00 \uc18c\ube44\uc790\uac00 \uc774\ubbf8 \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \ud6c4\uc5d0\ub3c4 \ub178\ucd9c\ub418\ub294 \ub4f1 \ube44\ud6a8\uc728\uc801\uc778 \uc608\uc0b0 \uc9d1\ud589\uacfc \uae30\ud68c \uc190\uc2e4\uc774 \ubc1c\uc0dd\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098, \ub9e4\uc77c \uc218\ubc31\ub9cc \uac74\uc758 \uc628\ub77c\uc778 \uac70\ub798\uac00 \uc774\ub8e8\uc5b4\uc9c0\uba70 \uc5c4\uccad\ub09c \uc591\uc758 \ub370\uc774\ud130\uac00 \uc0dd\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub97c \uc62c\ubc14\ub974\uac8c \ubd84\uc11d\ud558\uba74, \uc18c\ube44\uc790\uc758 \uc1fc\ud551 \ud589\ub3d9\uc744 \uc608\uce21\ud560 \uc218 \uc788\ub294 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences)\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud32c\ub370\ubbf9 \uc774\ud6c4, \uae30\uc220\uc5d0 \uc775\uc219\ud558\uace0 \uc5b4\ub514\uc11c\ub4e0 \uad6c\ub9e4\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 \ub514\uc9c0\ub370\uc774(Digiday)\uc640 \ud06c\ub9ac\ud14c\uc624(Criteo)\uac00 \ud568\uaed8 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc758 \uac1c\ub150, \uc0dd\uc131 \ubc29\uc2dd, \uadf8\ub9ac\uace0 \uc774\ub97c \ud65c\uc6a9\ud55c \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uae30\ud68c\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4!<\/p>\n<p>&nbsp;<\/p>\n<h2>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694? \ud575\uc2ec\ub9cc \uc9da\uc5b4\ubd05\uc2dc\ub2e4!<\/h2>\n<p>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc774\ud574\ud558\ub824\uba74 \uac00\uc7a5 \uba3c\uc800 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub780 \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \uac80\uc0c9\ud558\uace0, \ube44\uad50\ud558\uace0, \ud0d0\uc0c9\ud558\uba70 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uc0dd\uc131\ub418\ub294 \ubaa8\ub4e0 \ub370\uc774\ud130 \uc2e0\ud638\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9e4\uc77c \uc218\ubc31\ub9cc \uac74\uc758 \uc628\ub77c\uc778 \uac70\ub798\uac00 \uc774\ub8e8\uc5b4\uc9c0\uba70, \uac01 \uac70\ub798\ub294 \ubc29\ub300\ud55c \ub370\uc774\ud130 \ud754\uc801\uc744 \ub0a8\uae41\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub294 \uc624\ud508 \uc6f9\uc5d0\uc11c\uc758 \ub2e4\uc591\ud55c \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \ubc18\uc601\ud558\uba70, \ub300\ud45c\uc801\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uacf3\uc5d0\uc11c \uc0dd\uc131\ub429\ub2c8\ub2e4 : \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8, \uac80\uc0c9 \uc5d4\uc9c4, \uc628\ub77c\uc778 \ucee4\ubba4\ub2c8\ud2f0 \ubc0f \ub9ac\ubdf0, \uba64\ubc84\uc2ed \ud504\ub85c\uadf8\ub7a8, \uc81c\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0 \uc774 \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ubaa8\uc544 \ubd84\uc11d\ud55c \uac83\uc774 \ubc14\ub85c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc774\uba70, \uc774\ub97c \ud65c\uc6a9\ud574 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ubc18\uc601\ud55c \uc815\ud655\ud55c \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc5d0\uc774\uc804\uc2dc \uac1c\ubc1c \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5 \ub9c8\uc774\ud06c \ubc1c\ub77c\ubc14\ub178\ud504(Mike Balabanov)\ub294 \uc774\ub807\uac8c \ub9d0\ud569\ub2c8\ub2e4. &#8220;\ud32c\ub370\ubbf9 \uc774\ud6c4 \ucee4\uba38\uc2a4 \ud658\uacbd\uc740 \uae09\uaca9\ud788 \ubcc0\ud654\ud588\uace0, \uc720\uc785\ub418\ub294 \ub370\uc774\ud130\uc758 \uc591\ub3c4 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. AI\uc758 \ubc1c\uc804 \ub355\ubd84\uc5d0 \uc6b0\ub9ac\ub294 \ud769\uc5b4\uc838 \uc788\ub358 \uc18c\ube44\uc790\ub4e4\uc758 \ubaa8\ub4e0 \uc2e0\ud638\uc640 \ud589\ub3d9\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4&#8221; \uc989, AI \uae30\ubc18\uc758 \uc815\uad50\ud55c \ubd84\uc11d\uc744 \ud1b5\ud574 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654 \ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud130\ub4e4\uc740 \uace0\uac1d\uc5d0\uac8c \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2>\ucee4\uba38\uc2a4 \ub370\uc774\ud130\uac00 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc758 \ud575\uc2ec \uc694\uc18c\uc77c\uae4c\uc694?<\/h2>\n<p>\uc815\ub2f5\uc740 &#8220;\uadf8\ub807\ub2e4&#8221; \uc785\ub2c8\ub2e4! \ud558\uc9c0\ub9cc \uc911\uc694\ud55c \uc810\uc740 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc790\uccb4\ub9cc\uc73c\ub85c\ub294 \uad11\uace0 \ud0c0\uac9f\ud305\uc5d0 \uc9c1\uc811\uc801\uc778 \ub3c4\uc6c0\uc744 \uc8fc\uc9c0 \ubabb\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \ud56d\uc0c1 \uccb4\uacc4\uc801\uc73c\ub85c \uc815\ub9ac\ub418\uc5b4 \uc788\uac70\ub098, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uc5d0\uac8c \ub3d9\uc77c\ud558\uac8c \uc801\uc6a9\ub420 \uc218 \uc788\ub294 \uc77c\uad04\uc801\uc778 \ub370\uc774\ud130\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uad11\uace0 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2e4\uc74c\uc758 \uc138\uac00\uc9c0 \uc8fc\uc694 \ub370\uc774\ud130 \uc720\ud615\uc744 \ud65c\uc6a9\ud558\uc5ec \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4 : 1. \ucf58\ud150\uce20 \ub370\uc774\ud130 2. \uc0c1\ud488 \ub370\uc774\ud130 3. \uc0ac\uc6a9\uc790 \uc18d\uc131 \ub370\uc774\ud130<\/p>\n<p>\uccab\ubc88\uc9f8\ub85c, \ucf58\ud150\uce20 \ub370\uc774\ud130\ub294 \uad00\uc2ec\uc0ac\uc640 \uad00\ub828\uc131\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud55c \uc0ac\uc6a9\uc790\uac00 \ud5e4\ub4dc\ud3f0\uc5d0 \uad00\ud55c \uc778\ud130\ub137 \uae30\uc0ac\ub97c \uc77d\uace0 \uc788\ub2e4\uace0 \uac00\uc815 \ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ubcf4\ud1b5 \uc804\uc790\uae30\uae30 \uc81c\uc870\uc5c5\uccb4\uac00 \uc774 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574\uc11c \uad11\uace0 \ud0c0\uac9f\ud305\uc744 \ud560 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \ub2e4\ub978 \ub9e5\ub77d\uc5d0\uc11c \ubd84\uc11d\ud558\uba74 \ub354 \ub9ce\uc740 \uc758\ubbf8\ub97c \ubc1c\uacac\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc0ac\uc6a9\uc790\uac00 \ub77c\uc774\ube0c \uc74c\uc545\uc774\ub098 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc774 \ub9ce\uc544\uc11c \ubc29\ubb38\uc744 \ud55c \uac83\uc77c \uc218\ub3c4 \uc788\uace0, \ub35c \ubd84\uba85\ud558\uae34 \ud558\uc9c0\ub9cc \uc5ec\ud589\uc774\ub098 \uc6b4\ub3d9 \uc911\uc5d0 \uc74c\uc545\uc744 \ub4e3\uae30 \uc704\ud55c \uc81c\ud488\uc744 \ucc3e\uace0 \uc788\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub450\ubc88\uc9f8\ub85c, \uc0c1\ud488 \ub370\uc774\ud130\ub294 \ubc29\ub300\ud55c \ubc94\uc8fc\uc5d0 \uc18d\ud558\uba70, \uac1c\ubcc4 SKU(Stock Keeping Unit, \uc0c1\ud488\uad00\ub9ac \ucf54\ub4dc)\uc758 \ub2e4\uc591\ud55c \uc18d\uc131\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774 \uc18d\uc131\uc740 \uac01 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ucd94\uc801\ud558\ub294 \uc0c1\ud488 \uc815\ubcf4\uc5d0 \ub530\ub77c \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc0c1\ud488 \ub370\uc774\ud130\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc815\ubcf4\uac00 \ud3ec\ud568 \ub429\ub2c8\ub2e4 : \uad6c\ub9e4, \uac80\uc0c9, \uc7ac\uace0, \ube0c\ub77c\uc6b0\uc9d5 \ub370\uc774\ud130<\/p>\n<p>\uc55e\uc11c \uc608\ub85c \ub4e4\uc5c8\ub358 \uc18c\ube44\uc790\ub294 \ud5e4\ub4dc\ud3f0\uc744 \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uacfc\uc815\uc744 \uac70\uce60 \uac83\uc785\ub2c8\ub2e4. \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8 \ubc29\ubb38 \u2192 \ud5e4\ub4dc\ud3f0 \uac80\uc0c9 \u2192 \ube0c\ub77c\uc6b0\uc9d5 \ubc0f \ube44\uad50 \u2192 \ub9ac\ubdf0 \ubc0f \uc81c\ud488 \uc815\ubcf4 \ud655\uc778 \u2192 \uad6c\ub9e4 \uacb0\uc815. \uc774 \ub54c, \uac80\uc0c9\ub41c \uc81c\ud488\uc758 \ud2b9\uc9d5 (\uc608: \ube0c\ub79c\ub4dc, \uc0ac\uc6a9\uc131, \uc2a4\ud0c0\uc77c, \uc0c9\uc0c1, \uac00\uaca9 \ub4f1)\ubaa8\ub450 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ud65c\uc6a9 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\ubc88\uc9f8\ub85c, \uc0ac\uc6a9\uc790 \uc18d\uc131 \ub370\uc774\ud130\uc5d0\ub294 \uc704\uce58 \uc815\ubcf4, \uc778\uad6c \ud1b5\uacc4\ud559\uc801 \uc815\ubcf4, \uad6c\ub9e4\ub825 \ub4f1 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc775\uc219\ud55c \uae30\ubcf8\uc801\uc778 \uc18d\uc131\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc774\ub807\uac8c \ub2e8\uc21c\ud55c \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \uc18d\uc131\uc740 \uad6c\ub9e4 \ud589\ub3d9\uacfc \uacb0\ud569\ub418\uc9c0 \uc54a\uc73c\uba74 \uc758\ub3c4\ub97c \ud30c\uc545\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc989, \uc0ac\uc6a9\uc790\uc758 \uc815\uccb4\uc131\ub9cc\uc73c\ub85c \uad6c\ub9e4\uc758\ub3c4\ub97c \ud310\ub2e8\ud558\ub294 \uac83\uc740 \ud55c\uacc4\uac00 \uc788\uc73c\uba70, \uc1fc\ud551 \ud589\ub3d9 \ub370\uc774\ud130 (\uac80\uc0c9, \ube0c\ub77c\uc6b0\uc9d5, \uad6c\ub9e4 \uae30\ub85d)\uacfc \uacb0\ud569\ud574\uc57c \ub354\uc6b1 \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5 \ud574 \uc9d1\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21079 aligncenter\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/02\/Adobe-Express-file.png\" alt=\"\" width=\"1030\" height=\"600\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/02\/Adobe-Express-file.png 1030w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/02\/Adobe-Express-file-300x175.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/02\/Adobe-Express-file-1024x597.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/02\/Adobe-Express-file-768x447.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/02\/Adobe-Express-file-630x367.png 630w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<h2>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uac00 \uc5b4\ub5bb\uac8c \uad6c\ucd95\ub418\ub294\uc9c0 \uc54c\uc558\ub2e4\uba74, \uc774\uc81c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/h2>\n<p>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uc18c\ube44\uc790\uc758 \uc1fc\ud551 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\uae30 \ub54c\ubb38\uc5d0, \ube0c\ub79c\ub4dc\ub294 \uc774\ub97c \uad6c\ub9e4 \uc5ec\uc815\uc758 \uac01 \ub2e8\uacc4\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\uc758 \ud0c0\uc774\ubc0d\uc5d0 \ub9de\uac8c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \ud0d0\uc0c9\ud558\uace0(Discovery) \u2192 \uace0\ub824\ud558\uace0(Consideration) \u2192 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uadf8\ub4e4\uc758 \uad00\uc2ec\uc0ac\uc640 \ud589\ub3d9\uc744 \uc608\uce21\ud558\uc5ec, \ub9c8\ucf00\ud130\uac00 \uac01 \uad6c\ub9e4 \ub2e8\uacc4\uc5d0 \ub9de\ucd98 \ub9de\ucda4\ud615 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc18c\ube44\uc790\uac00 \uc544\uc9c1 \uad6c\ub9e4\ub97c \uc2dc\uc791\ud558\uc9c0 \uc54a\uc558\ub354\ub77c\ub3c4 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc81c\ud488\uc744 \uc608\uce21\ud558\uc5ec \uba3c\uc800 \ub178\ucd9c\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc774 \uae30\uc874 \ud0c0\uac9f\ud305\uacfc \ucc28\ubcc4\ud654\ub418\ub294 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc989, \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 &#8220;\uc0ac\ub78c\uc5d0\uac8c \uc81c\ud488\uc744 \ub9de\ucd94\ub294&#8221; \ubc29\uc2dd\uc73c\ub85c \uc791\ub3d9\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, &#8220;\uc81c\ud488\uc744 \uc0ac\ub78c\uc5d0\uac8c \ub9de\ucd94\ub294&#8221; \ubc29\uc2dd\uc73c\ub85c \ub354 \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 \uac8c\uc774\ubc0d \ucf58\uc194\uc744 \ud310\ub9e4\ud558\ub294 \uc804\uc790\uc81c\ud488 \ub9ac\ud14c\uc77c\ub7ec\ub97c \uc608\ub85c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uac8c\uc774\uba38\uc640 \uc5b4\ub9b0 \uc790\ub140\ub97c \ub454 \ubd80\ubaa8\ub97c \uc8fc\uc694 \ud0c0\uac9f\uc73c\ub85c \uc124\uc815\ud558\uace0 \uc2f6\uc5b4 \ud569\ub2c8\ub2e4. \uae30\uc874 \ud0c0\uac9f\ud305 \ubc29\uc2dd\uc744 \uc774\uc6a9\ud55c\ub2e4\uba74 \uc778\uad6c \ud1b5\uacc4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \ud30c\uc545\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uc2e4\uc81c\ub85c \uac8c\uc784 \ucf58\uc194\uc744 \uac80\uc0c9\ud558\uac70\ub098 \uad00\ub828 \uc0c1\ud488\uc744 \ud65c\ubc1c\ud558\uac8c \ud0d0\uc0c9\ud558\uace0 \uc788\ub294 \uace0\uac1d\ub4e4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ube44\ub514\uc624 \uac8c\uc784\uacfc \uad00\ub828\ub41c \ucf58\ud150\uce20\ub97c \ucc3e\uc544\ubcf4\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \uc815\ud655\ud558\uac8c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c\ub294 \uace0\ub3c4\ud654\ub41c \ub370\uc774\ud130 \ubd84\uc11d, \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc138\ud2b8, AI \uae30\uc220\uc774 \uacb0\ud569\ub418\uba74\uc11c \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc774\ub3d9\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub354\uc6b1 \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI\ub294 \uc0ac\uc6a9\uc790, \uc81c\ud488, \uad6c\ub9e4 \ud328\ud134 \uac04\uc758 \uc0c1\uad00\uad00\uacc4\ub97c \ucc3e\uc544\ub0b4\uace0, \uc774\ub7ec\ud55c \uc720\uc0ac\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc624\ud508 \uc6f9(\uad11\ubc94\uc704\ud55c \ub514\uc9c0\ud138 \ud658\uacbd)\uc5d0\uc11c \ub192\uc740 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \uac00\uc9c4 \uc1fc\ud551 \ud328\ud134\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc81c\ud488 \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5\uc778 \ud06c\ub7ec\uc288\ub098 \uba38\ucc9c\ud2b8(Krushna Merchant)\ub294 &#8220;\ub370\uc774\ud130 \uc790\uc0b0, \ud30c\ud2b8\ub108\uc2ed, AI\uac00 \ud568\uaed8 \uc791\uc6a9\ud574 \ud56d\uc0c1 \uc874\uc7ac\ud574\uc654\ub358 \uac83\ub4e4\uc744 \uc774\ud574\ud560 \uc218 \uc788\uac8c \ud574\uc900\ub2e4\u201d\uba70 \u201c\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uc18c\uc74c \uc18d\uc5d0\uc11c \uc2e0\ud638\ub97c \ucc3e\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ud55c\ub54c \uc18c\uc74c\uc73c\ub85c \uac04\uc8fc\ub418\uc5c8\ub358 \uac83\uc744 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e0\ud638\ub85c \uc804\ud658\ud558\ub294 \uac83&#8221;\uc774\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21076 aligncenter\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/02\/inscroll1-round.gif\" alt=\"\" width=\"1023\" height=\"596\" \/><\/p>\n<h2>\uae30\uc874 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \ubc29\ubc95\uacfc\ub294 \uc5b4\ub5bb\uac8c \ub2e4\ub97c\uae4c\uc694?<\/h2>\n<p>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uc2e4\uc2dc\uac04 \uc1fc\ud551 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uae30\uc874 \ubc29\uc2dd\uacfc \ucc28\ubcc4\ud654\ub429\ub2c8\ub2e4. \uc774\uac83\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ub450 \uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n<p>\uccab\uc9f8, \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uace0\uac1d\uc758 \ud2b9\uc131\ubcf4\ub2e4 \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \ud558\uace0 \uc788\ub294\uc9c0, \ud589\ub3d9\uc5d0 \ub354 \ub9ce\uc740 \uc911\uc810\uc744 \ub450\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uae30\uc874\uc758 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc740 \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544(Ideal Customer Profile)\uc774\ub098 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \uad6c\ub9e4\ub97c \uc774\ubbf8 \ub9c8\ucce4\uac70\ub098 \uad00\uc2ec\uc774 \uc5c6\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uad11\uace0\uac00 \ud45c\uc2dc\ub420 \uc218 \uc788\ub2e4\ub294 \ud55c\uacc4\uac00 \uc788\uc73c\uba70, \ub2e8\uc21c\ud55c \ub098\uc774, \uc131\ubcc4 \uc815\ubcf4\ub9cc\uc73c\ub85c\ub294 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc0ac\ub098 \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc81c\ub300\ub85c \ubc18\uc601\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub450\ubc88\uc9f8, \ub354 \uc720\uc5f0\ud55c \uc1fc\ud551 \uc5ec\uc815\uc5d0 \ucd5c\uc801\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uc18c\ube44\uc790\ub4e4\uc740 \ud55c \ud658\uacbd\uc5d0\uc11c \uc81c\ud488\uc744 \ud0d0\uc0c9(Discovery)\ud558\uace0, \ub2e4\ub978 \ud658\uacbd\uc5d0\uc11c \uad6c\ub9e4(Purchase)\ub97c \uc644\ub8cc\ud558\ub294 \ub4f1 \ube44\uc120\ud615\uc801\uc778 \uc1fc\ud551 \ud328\ud134\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0c1\ud488\uacfc \uc0c1\ud488\uc744 \ub458\ub7ec\uc2fc \ud65c\ub3d9\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \ud2b9\uc815 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\uc758 \uac1c\ubcc4 \ud589\ub3d9\ub9cc \ubcf4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc81c\ud488\uacfc \uad00\ub828\ub41c \uc804\uccb4 \uc1fc\ud551 \uc5ec\uc815\uc744 \ubd84\uc11d\ud558\uc5ec \ucd5c\uc801\uc758 \ud0c0\uac9f\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc81c\ud488 \ubd80\ubb38 \ubd80\uc0ac\uc7a5\uc778 Krushna Merchant\ub294 \uc774\ub807\uac8c \uc124\uba85\ud569\ub2c8\ub2e4. &#8220;\ud604\ub300 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc218\ub9ce\uc740 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \uc0dd\uc131\ud558\uba70, AI\ub294 \uc774\ub97c \ub300\uaddc\ubaa8\ub85c \ubd84\uc11d\ud574 \uc228\uaca8\uc9c4 \ud328\ud134\uacfc \uc0c1\uad00\uad00\uacc4\ub97c \ucc3e\uc544\ub0c5\ub2c8\ub2e4.&#8221; \uc608\ub97c \ub4e4\uc5b4, \ub7ec\ub2dd\ud654\ub97c \uad6c\ub9e4\ud558\ub824\ub294 \uc18c\ube44\uc790\ub294 \uc2a4\ub9c8\ud2b8 \ud53c\ud2b8\ub2c8\uc2a4 \ud2b8\ub798\ucee4, \ub9c8\ub77c\ud1a4 \ud6c8\ub828 \uae30\uc5b4\uc5d0\ub3c4 \uad00\uc2ec\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc774 \ub54c, AI\ub294 \ub2e8\uc21c\ud55c \uac80\uc0c9\uae30\ub85d\uc744 \ub118\uc5b4\uc11c \uc228\uaca8\uc9c4 \ud328\ud134\uc744 \uae30\ubc18\uc73c\ub85c \ub3d9\uc77c\ud55c \uad11\uace0\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uc218 \uc788\uc9c0\ub9cc \uc5f0\uad00\uc131\uc774 \uc5c6\uc5b4 \ubcf4\uc774\ub294 \uace0\uac1d (\uc608: \uac00\ubcbc\uc6b4 \uc0b0\ucc45\uc744 \uc8fc\ub85c \ud558\ub294 \uc0ac\ub78c)\uacfc\uc758 \uc0c1\uad00 \uad00\uacc4\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\ub4ef \ucee4\uba38\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub294 \uae30\uc874\uc758 \ub2e8\uc21c\ud55c \ud0c0\uac9f\ud305 \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098, \ub370\uc774\ud130 \uc18d \uc228\uaca8\uc9c4 \uc5f0\uad00\uc131\uc744 \ucc3e\uc544\ub0b4\uc11c \ub354\uc6b1 \uc815\ubc00\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21075 aligncenter\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/02\/rounded_1-ezgif.com-optimize.gif\" alt=\"\" width=\"1030\" height=\"600\" \/><\/p>\n<h2>\uad11\uace0\uc8fc\ub294 \uc5b4\ub5a4 \uc900\ube44\uac00 \ud544\uc694\ud560\uae4c\uc694?<\/h2>\n<p>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \uad11\uace0\uc8fc\uac00 \ud2b9\ubcc4\ud788 \uc900\ube44\ud574\uc57c \ud560 \uac83\uc740 \ub9ce\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uba85\ud655\ud55c \ub9c8\ucf00\ud305 \ubc0f \uc138\uc77c\uc988 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \ubcf4\uc720\ud558\uace0 \uc788\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 CRM \ub370\uc774\ud130\uac00 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc9c0\ub9cc, \uace0\uac1d \ud504\ub85c\ud544, \uc0c1\ud488 \uc815\ubcf4, \ud0c0\uac9f \uc9c0\uc5ed \ub4f1 RFP (\uc81c\uc548\uc11c) \uc5d0 \ud3ec\ud568\ub418\ub294 \uae30\ubcf8\uc801\uc778 \uc815\ubcf4\ub4e4 \ub9cc\uc73c\ub85c\ub3c4 \uc27d\uac8c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 Mike Balabanov(\ub9c8\uc774\ud06c \ubc1c\ub77c\ubc14\ub178\ud504) \ubd80\uc0ac\uc7a5\uc740 \uc774\ub807\uac8c \uc124\uba85\ud569\ub2c8\ub2e4. &#8220;\ube0c\ub79c\ub4dc\ub294 \uc790\uccb4 \ubcf4\uc720\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\uc640 \ud310\ub9e4 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uc5ec \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ubcf4\uc644\ud558\uace0 \ud310\ub9e4\ud558\ub294 \uc81c\ud488\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\ub294 \ucea0\ud398\uc778\uc774 \uad00\ub828\ub41c \uc624\ub514\uc5b8\uc2a4\ub97c \ub354 \uc798 \ud0c0\uac9f\ud305\ud558\uace0 \uad11\uace0 \ub178\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\uba70 \uad81\uadf9\uc801\uc73c\ub85c \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \ud56d\uc0c1 \uad8c\uc7a5\ub429\ub2c8\ub2e4&#8221;<\/p>\n<p>&nbsp;<\/p>\n<h2>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \uc801\uc808\ud55c \ud30c\ud2b8\ub108\ub97c \ucc3e\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n<p>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub824\uba74 \uc62c\ubc14\ub978 \uae30\uc220 \ud30c\ud2b8\ub108\ub97c \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uccab \ubc88\uc9f8\ub85c \uace0\ub824\ud574\uc57c \ud560 \uc694\uc18c\ub294 \ub370\uc774\ud130 \uaddc\ubaa8\uc640 \ud65c\uc6a9 \ub2a5\ub825\uc785\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc758 \uc815\ud655\uc131\uacfc \uc815\uad50\ud568\uc740 \ub370\uc774\ud130\uc758 \uc591\uacfc \uc9c8\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\ubbc0\ub85c, \ub2e4\uc591\ud55c \uc0b0\uc5c5\uad70\uc758 \ub9ac\ud14c\uc77c\ub7ec \ubc0f \ud37c\ube14\ub9ac\uc154\uc640 \uac15\ub825\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud55c \uae30\uc5c5\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uaddc\ubaa8\uac00 \ud074\uc218\ub85d \ub354\uc6b1 \uc815\uad50\ud55c \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c\uacfc \ud6a8\uacfc\uc801\uc778 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ub450 \ubc88\uc9f8 \uc694\uc18c\ub294 \uc720\uc5f0\ud55c \ubbf8\ub514\uc5b4 \uc6b4\uc601 \ubc0f \ucea0\ud398\uc778 \ucd5c\uc801\ud654 \uc5ed\ub7c9\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc740 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ubaa9\ud45c\uc640 \ud0c0\uac9f\ud305 \uc804\ub7b5\uc774 \ubcc0\uacbd\ub420 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \ube0c\ub79c\ub4dc\uc758 \ub2c8\uc988\uc5d0 \ub9de\ucdb0 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc2e0\ud638, \ud328\ud0a4\uc9d5, \ub51c \uad6c\uc870 \ub4f1\uc744 \ub9de\ucda4\ud615\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \ud2b9\ud788 \uad11\uace0 \uad6c\ub9e4 \ubc29\uc2dd\uacfc \uc131\uacfc \uce21\uc815 \ubc29\uc2dd\uc5d0 \ub9de\ucdb0 \uc720\uc5f0\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\uc774 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc138 \ubc88\uc9f8 \uc694\uc18c\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ub370\uc774\ud130 \ubcf4\uc548 \uc5ed\ub7c9\uc785\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ud22c\uba85\ud55c \ub370\uc774\ud130 \ud65c\uc6a9\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\ub294 \uac00\uc6b4\ub370, \uad11\uace0\uc8fc\ub294 \ub370\uc774\ud130\uac00 \ud569\ubc95\uc801\uc73c\ub85c \uc218\uc9d1\ub418\uace0 \uc18c\ube44\uc790\uc758 \ub3d9\uc758 \ud558\uc5d0 \ud22c\uba85\ud558\uac8c \uc6b4\uc601\ub418\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ubcf4\ud638 \uc5ed\ub7c9\uc744 \uac16\ucd98 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud574\uc57c \uaddc\uc81c\uc5d0 \ub300\ud55c \ub9ac\uc2a4\ud06c\ub97c \ucd5c\uc18c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 Krushna Merchant \ubd80\uc0ac\uc7a5\uc740 &#8220;\uc804\ud1b5\uc801\uc778 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc740 &#8216;\ub204\uac00 \uad6c\ub9e4\ud558\ub294\uac00&#8217;\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0, \uc18c\ube44\uc790 \ud504\ub85c\ud30c\uc77c\uc774 \uace7 \uad6c\ub9e4 \uc758\ub3c4\ub77c\uace0 \uac00\uc815\ud558\uc9c0\ub9cc, \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uba74 &#8216;\uc0ac\ub78c&#8217;\uc774 \uc544\ub2c8\ub77c &#8216;\uad6c\ub9e4 \uc774\uc720&#8217;\uc5d0 \uc9d1\uc911\ud55c \uc804\ub7b5\uc744 \ud3bc\uce60 \uc218 \uc788\ub2e4&#8221;\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. \uc989, \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \ub2e8\uc21c\ud55c \uc18c\ube44\uc790 \ud504\ub85c\ud30c\uc77c\uc744 \ub118\uc5b4 \uc2e4\uc81c \uc1fc\ud551 \ud589\ub3d9\uacfc \uc81c\ud488\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \uae30\ubc18\uc73c\ub85c \ubcf4\ub2e4 \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p><em>Originally published in English by <a href=\"https:\/\/digiday.com\/sponsored\/wtf-are-commerce-audiences\">Digiday<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ub370\uc774\uac00 \uc18c\uac1c\ud55c \uc720\uc6a9\ud55c \uc544\ud2f0\ud074\uc744 \ud06c\ub9ac\ud14c\uc624 \ucf54\ub9ac\uc544 \ube14\ub85c\uadf8\uc5d0\uc11c \ub9cc\ub098\ubcf4\uc138\uc694! \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 \ucd5c\uadfc \ub514\uc9c0\ub370\uc774(Digiday)\uc5d0 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences)\uc5d0 \ub300\ud55c \ud765\ubbf8\ub85c\uc6b4 \uc544\ud2f0\ud074\uc774 \uc18c\uac1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uac00 \ubb34\uc5c7\uc778\uc9c0, \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uc5b4\uc9c0\ub294\uc9c0, \uadf8\ub9ac\uace0 \uad11\uace0\uc8fc\ub4e4\uc774 \uc774\ub97c \ud65c\uc6a9\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ubc29\ubc95\uae4c\uc9c0 \uc790\uc138\ud788 \ub2e4\ub8e8\uace0 \uc788\ub294\ub370\uc694. \ud06c\ub9ac\ud14c\uc624 \ucf54\ub9ac\uc544 \ube14\ub85c\uadf8\uc5d0\uc11c\ub3c4 \uc774 \uc720\uc6a9\ud55c \uc0ac\uc774\ud2b8\ub97c \uc18c\uac1c\ud574\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. \uc9c0\uae08\ubd80\ud130 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc81c\ub300\ub85c \uc774\ud574\ud558\uace0, \uc2e4\ubb34\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uc9c0 \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4! \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":21078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,173,145],"coauthors":[558],"class_list":{"0":"post-21051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-commerce-media","9":"category-trends-insights","10":"criteo-business-enterprise","11":"criteo-business-agency","12":"criteo-solution-retail-media","13":"criteo-solution-customer-acquisition","14":"criteo-solution-audiences","15":"criteo-solution-contextual-advertising","16":"criteo-technology-ai-engine","17":"criteo-topic-ai-innovation"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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