{"id":21129,"date":"2025-02-06T15:51:31","date_gmt":"2025-02-06T20:51:31","guid":{"rendered":"https:\/\/www.criteo.com\/?p=412011"},"modified":"2025-03-13T16:30:06","modified_gmt":"2025-03-13T16:30:06","slug":"commerce-supply-inventory-with-purchase-intent","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/commerce-supply-inventory-with-purchase-intent\/","title":{"rendered":"\ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774 : \uad11\uace0 \uc9c0\uba74\uc5d0 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ubc18\uc601\ub41c\ub2e4\uba74?"},"content":{"rendered":"<p>\uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815\uc740 \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ub354 \uc774\uc0c1 \uc778\uc2dd\uc5d0\uc11c \uad6c\ub9e4 \uc804\ud658\uae4c\uc9c0 \uc774\ub974\ub294 \ub2e8\uc21c\ud558\uace0 \uc9c1\uc120\uc801\uc778 \uacbd\ub85c\ub97c \ub530\ub974\uc9c0 \uc54a\ub294\ub2e4\ub294 \uac83\uc744 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uccb4\uac10\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ubcc0\ud654\uc5d0 \ubc1c \ub9de\ucd94\uae30 \uc704\ud574\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \ud604\ub300 \uc18c\ube44\uc790\uc758 \uc5ed\ub3d9\uc131\uc744 \uace0\ub824\ud55c \uc720\uc5f0\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uace0\ubbfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub807\ub4ef \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \uc624\ud508 \uc6f9 \uc804\ubc18\uc5d0\uc11c \uae30\ud68c\ub97c \uc5f4\uc5b4\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uad6c\ub9e4 \uc758\ub3c4\uac00 \ubc18\uc601\ub41c \uc778\ubca4\ud1a0\ub9ac\uac00 \ub4f1\uc7a5\ud558\uba70 \ub354\uc6b1 \uac15\ub825\ud55c \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624(Criteo)\ub294 \uc774\ub97c Commerce Supply\ub77c \ubd80\ub974\uba70, \uc790\uc0ac\uc758 \ubaa9\uc801 \uae30\ubc18 SSP(Supply-Side Platform)\ub97c \ud1b5\ud574 \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774(Commerce Supply)\ub780?<\/h2>\n<p>Commerce Supply\ub294 \ucee4\uba38\uc2a4 \uc2e0\ud638\uac00 \ubc18\uc601\ub41c \uc778\ubca4\ud1a0\ub9ac\ub97c \ud1b5\ud574 \uc1fc\ud551 \uc5ec\uc815 \uc804\ubc18\uc744 \uc5f0\uacb0\ud558\uace0 \uc218\uc775\ud654\ud558\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc27d\uac8c \ub9d0\ud574\uc11c, \uc0ac\uc6a9\uc790\uac00 \ud0d0\uc0c9\ud558\uace0 \uac80\uc0c9\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub192\uc740 \uad6c\ub9e4 \uc758\ub3c4\ub97c \ubcf4\uc774\ub294 \uad11\uace0 \uc9c0\uba74\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \uc81c\uacf5\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uc0c1\ud488\uc744 \uac80\uc0c9\ud558\uac70\ub098 \ud0d0\uc0c9 \uc911\uc778 \ud50c\ub7ab\ud3fc\uc5d0 \ub178\ucd9c\ub418\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-412016\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/02\/Commerce-Supply-Blog-Post-v2_Image-1.png\" alt=\"\" width=\"700\" height=\"612\" \/><\/p>\n<ul>\n<li>\uc1fc\ud551 \uad00\ub828 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ub178\ucd9c\ub418\ub294 \uad11\uace0<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-412017\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/02\/Commerce-Supply-Blog-Post-v2_Image-2.png\" alt=\"\" width=\"700\" height=\"612\" \/><\/p>\n<ul>\n<li>\uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \uc0c1\ud488\uc5d0 \ub300\ud574 \uc870\uc0ac\ud558\ub294 \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \uc81c\ud734 \ub9c1\ud06c<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-412018\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/02\/Commerce-Supply-Blog-Post-v2_Image-3.png\" alt=\"\" width=\"700\" height=\"612\" \/><\/p>\n<p>\uc774\ub7ec\ud55c \uad11\uace0 \ud615\uc2dd\ub4e4\uc744 \uc5f0\uacb0\ud558\ub294 \ud575\uc2ec\uc740 \uc0ac\uc6a9\uc790\uac00 \uc81c\ud488\uc774\ub098 \uce74\ud14c\uace0\ub9ac\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud0d0\uc0c9\ud558\uace0 \uc870\uc0ac\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc989, \uad6c\ub9e4\uc5d0 \uac00\uae4c\uc6cc\uc9c4 \uc0ac\uc6a9\uc790\uc758 \uc758\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ud65c\ub3d9\uc774 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uad11\uace0 \ucea0\ud398\uc778\uc758 \ud0c0\uac9f\ud305 \ucd5c\uc801\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uac00\uce58 \uc788\ub294 \ucee4\uba38\uc2a4 \uc2e0\ud638\uac00 \uc0dd\uc131\ub429\ub2c8\ub2e4.<\/p>\n<h2>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \uac15\ub825\ud55c \uc131\uc7a5 \ub3d9\ub825<\/h2>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \uae09\uc18d\ud55c \uc131\uc7a5\uc740 \uacc4\uc18d \ub418\uace0 \uc788\uc73c\uba70, \ub514\uc9c0\ud138 \ub9ac\ud14c\uc77c \uad11\uace0 \uc9c0\ucd9c\uc740 2025\ub144\uc5d0 \uc57d 1,660\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<a href=\"#footnote1\">\u00b9<\/a> Commerce Supply\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc640 \uc720\uc0ac\ud55c \uad6c\ub9e4 \uc758\ub3c4\ub97c \ubc18\uc601\ud558\uba74\uc11c\ub3c4 \uc624\ud508 \uc6f9\uc758 \ud655\uc7a5\uc131\uacfc \uc720\uc5f0\uc131\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ubcf4\uc644\uc801\uc778 \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790 \uc5ec\uc815 \ucd08\uae30\uc5d0, \uc989 \uc601\uac10\uc744 \uc5bb\ub294 \ub2e8\uacc4\uc5d0\uc11c\ubd80\ud130 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc7a5\uc810\ub4e4\ub85c, \ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc0dd\ud0dc\uacc4 \ub0b4\uc758 \ucee4\uba38\uc2a4\uc640 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc810\uc810 \ub354 \uc911\uc694\ud55c \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uad6c\ub9e4 \uc758\ub3c4 \uc2e0\ud638(\uc608: \uc801\uadf9\uc801\uc778 \uc81c\ud488 \uac80\uc0c9)\uc758 \ud798\uc744 \ubc14\ud0d5\uc73c\ub85c \uc2dd\ubcc4\uc790 \uc5c6\uc774\ub3c4 \ub192\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5b4, \uc0ac\uc6a9\uc790 \uc815\ubcf4\uac00 \uc81c\ud55c\ub41c \ud658\uacbd\uc5d0\uc11c\ub3c4 \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c \uad11\uace0\ub97c \uc704\ud55c Win-Win \uc194\ub8e8\uc158<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 SSP\ub294 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\uac00 \ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774\uc5d0 \uc6d0\ud65c\ud558\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uc5ec, \uc774\ub97c \ud1b5\ud574 \uae30\uc874\uc5d0\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud658\uacbd\uc5d0\uc11c\ub9cc \ud65c\uc6a9\ud560 \uc218 \uc788\uc5c8\ub358 \uc1fc\ud551 \uc758\ub3c4 \uae30\ubc18 \uad11\uace0 \ud6a8\uacfc\ub97c, \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 \uad11\uace0\uc758 \ud655\uc7a5\uc131\uacfc \ud568\uaed8 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc601\uac10\uc744 \uc8fc\ub294 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uace0\uc790 \ud558\ub294 \uacbd\uc6b0\ub4e0, \uc628\ub77c\uc778 \ud234\ub85c \uac00\uaca9\uc744 \ube44\uad50\ud558\ub294 \uacbd\uc6b0\ub4e0, \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc774\uc0c1\uc801\uc778 \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub9e4\uccb4\uc0ac\ub97c \uc704\ud55c \ud61c\ud0dd<\/strong>: \ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774\ub294 \ub9e4\uccb4\uc0ac\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8, \uc571, \ucf58\ud150\uce20\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\uc775\ud654\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ud234\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uace0\ud488\uc9c8 \uad11\uace0 \uc218\uc694\uc5d0 \ub300\ud55c \uc6d0\ud65c\ud55c \uc561\uc138\uc2a4\uc640 \ube44\uc804\ud1b5\uc801\uc778 \uc18c\ube44\uc790 \uc2e0\ud638\ub97c \ud65c\uc6a9\ud558\ub294 \uace0\uae09 \ud0c0\uac9f\ud305 \uae30\ub2a5, \uadf8\ub9ac\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud558\ub3c4\ub85d \ub9de\ucda4\ud654\ub41c \ube44\uce68\ud574\uc801 \uad11\uace0 \ud3ec\ub9f7\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ube0c\ub79c\ub4dc \ubc0f \ub300\ud589\uc0ac\ub97c \uc704\ud55c \ud61c\ud0dd<\/strong>: \ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc9c1\uc811 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc5ec, \uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c \uad11\uace0\ub97c \uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ub2e4\uc774\ub0b4\ubbf9\ud558\uace0 \uc5f0\uad00\uc131 \ub192\uc740 \uad11\uace0\ub85c \ub300\uaddc\ubaa8\uc758 \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uba70 \uc804\ud658\uc744 \uc720\ub3c4\ud558\uace0 ROAS\ub97c \uadf9\ub300\ud654 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790\uc758 \uc81c\ud488 \uad00\uc2ec\ub3c4\ub97c \ubc18\uc601\ud55c \ub2e4\uc591\ud55c \ucee4\uba38\uc2a4 \uc2e0\ud638\ub97c \ud65c\uc6a9\ud558\uc5ec \ub354\uc6b1 \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uacb0\uacfc\uc801\uc73c\ub85c, Commerce Supply\ub294 \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc \uac04\uc758 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0, \uc0c1\ud638 \uc774\uc775\uc774 \ub418\ub294 \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ucc28\ubcc4\ud654\ub41c \uae30\ub2a5 \ub355\ubd84\uc5d0, Criteo\ub294 \ucd5c\uadfc Frost &amp; Sullivan\uc758 \ud601\uc2e0 \uc9c0\uc218(Innovation Index)\uc5d0\uc11c \ub192\uc740 \uc131\uacfc\ub97c \uae30\ub85d\ud558\uba70, Frost Radar\u2122\uc5d0\uc11c \uc138\uacc4 10\ub300 SSP \uc911 \ud558\ub098\ub85c \uc120\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\uc218\ub294 \uc804 \uc138\uacc4 10\ub300 \ub9ac\ub529 SSP\uc758 \uc8fc\uc694 \uae30\ub2a5\uacfc \ud2b9\uc9d5\uc744 \ubd84\uc11d\ud558\uc5ec \ubc1c\ud45c\ub41c <a href=\"https:\/\/store.frost.com\/frost-radartm-supply-side-platforms-2024.html\">The Frost Radar<\/a>\u2122 \ubcf4\uace0\uc11c\uc5d0 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ucf00\uc77c\uc5c5 \ud560 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694? \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774\ub97c \ud65c\uc6a9\ud558\uc138\uc694.<\/p>\n<p>Criteo\ub294 Commerce Supply\ub97c \uac04\ud3b8\ud558\uac8c \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-grid\/\">\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid)<\/a>\ub294 \ucea0\ud398\uc778\uc744 \uc7ac\uad6c\uc131\ud558\uac70\ub098 \ubcf5\uc7a1\ud55c \uc124\uc815\uc744 \ud558\uc9c0 \uc54a\uc544\ub3c4 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\uc5d0 \uc774\ub7ec\ud55c \ud615\ud0dc\uc758 \uad11\uace0 \uc9c0\uba74\uc744 \uacf5\uae09\ud560 \uc218 \uc788\ub294 \ub3c5\ubcf4\uc801\uc778 \uc704\uce58\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640 \uc9c1\uc811 \ud1b5\ud569\ub418\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud130\uac00 Criteo \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc6d0\ud65c\ud558\uac8c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud560 \uc218 \uc788\uc73c\uba70, Deal ID\ub97c \ud65c\uc6a9\ud574 \ub2e4\ub978 DSP\uc5d0\uc11c\ub3c4 \uc27d\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4<\/strong><strong>(Commerce Growth):<\/strong> \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \uad11\uace0\uc8fc\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0\uac00 \ud65c\uc131\ud654\ub41c \uacbd\uc6b0 \ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774 \uad11\uace0 \uc9c0\uba74\uc5d0 \uc790\ub3d9 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0 \uc9c0\uba74\uc740 \uc804\uccb4 \ucee4\uba38\uc2a4 \ud37c\ub110\uc5d0\uc11c \uc758\ubbf8 \uc788\ub294 \uacb0\uacfc\ub97c \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ud074\ub9ad \uc9c0\uc810\uc5d0 \ub300\ud55c \uc694\uad6c \uc0ac\ud56d\uc740 \uc5c6\uc9c0\ub9cc \uad11\uace0\uc8fc\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0 \uc18c\uc7ac \ud3ec\ub9f7\uc744 \ud65c\uc131\ud654\ud558\uace0 \uce74\ud0c8\ub85c\uadf8\uc5d0 \uc0c1\ud488 \uc218\uc900 \uc2dd\ubcc4\uc790\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub97c \ud1b5\ud55c \uc11c\ub4dc\ud30c\ud2f0<\/strong><strong> DSP:<\/strong> \uc120\ud638\ud558\ub294 DSP \ub0b4\uc758 \uac70\ub798 ID\ub97c \ud1b5\ud574 \uac70\ub798\uac00 \uc774\ub8e8\uc5b4\uc9c0\uba70, \uc5d0\uc774\uc804\uc2dc\ub294 \ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774\ub97c \ud65c\uc6a9\ud574 \uc120\ubcc4\ub41c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud328\ud0a4\uc9c0\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uace0, \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4 \uc2e0\ud638\uc640 \ud568\uaed8 \ud328\ud0a4\uc9d5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 SSP\ub294 \ub610\ud55c \ub3c5\uc810\uc801\uc778 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/predicting-the-unpredictable-what-are-commerce-audiences\/\">\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4<\/a>\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\uac00 \ub0b4\uc7a5\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc774 \uad11\uace0 \uc9c0\uba74\uc5d0 \ucd94\uac00\ud558\uba74 \ub354\uc6b1 \ub192\uc740 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uae08\uc774 Commerce Grid\ub97c \ud65c\uc6a9\ud560 \ucd5c\uc801\uc758 \uc2dc\uae30\uc785\ub2c8\ub2e4! Commerce Grid\uac00 \uc81c\uacf5\ud558\ub294 \ub370\uc774\ud130\uc640 \uc131\uacfc\ub97c \uc9c1\uc811 \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694.Commerce Supply \ud65c\uc131\ud654 \ubc29\ubc95\uc5d0 \ub300\ud574 \ub354 \uc54c\uace0 \uc2f6\ub2e4\uba74, <a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ubb38\uac00\uc640 \uc0c1\ub2f4 \ud574 \ubcf4\uc138\uc694.<\/a><\/p>\n<p id=\"footnote1\">\u00b9\ucd9c\ucc98: eMarketer, \uc62c\ud574 \uc804 \uc138\uacc4 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c\uc758 1\/5\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ucc28\uc9c0\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815\uc740 \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ub354 \uc774\uc0c1 \uc778\uc2dd\uc5d0\uc11c \uad6c\ub9e4 \uc804\ud658\uae4c\uc9c0 \uc774\ub974\ub294 \ub2e8\uc21c\ud558\uace0 \uc9c1\uc120\uc801\uc778 \uacbd\ub85c\ub97c \ub530\ub974\uc9c0 \uc54a\ub294\ub2e4\ub294 \uac83\uc744 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uccb4\uac10\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ubcc0\ud654\uc5d0 \ubc1c \ub9de\ucd94\uae30 \uc704\ud574\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \ud604\ub300 \uc18c\ube44\uc790\uc758 \uc5ed\ub3d9\uc131\uc744 \uace0\ub824\ud55c \uc720\uc5f0\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uace0\ubbfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\ub4ef \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \uc624\ud508 \uc6f9 \uc804\ubc18\uc5d0\uc11c \uae30\ud68c\ub97c \uc5f4\uc5b4\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uad6c\ub9e4 \uc758\ub3c4\uac00 \ubc18\uc601\ub41c \uc778\ubca4\ud1a0\ub9ac\uac00 \ub4f1\uc7a5\ud558\uba70 \ub354\uc6b1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[560],"class_list":{"0":"post-21129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-enterprise","9":"criteo-business-agency","10":"criteo-business-publisher","11":"criteo-business-small-and-medium","12":"criteo-solution-supply-solutions","13":"criteo-platform-commerce-grid"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ucee4\uba38\uc2a4 \uc11c\ud50c\ub77c\uc774 : \uad11\uace0 \uc9c0\uba74\uc5d0 \uad6c\ub9e4 \uc758\ub3c4\uac00 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