{"id":21137,"date":"2025-01-23T12:04:27","date_gmt":"2025-01-23T17:04:27","guid":{"rendered":"https:\/\/www.criteo.com\/?p=33463"},"modified":"2025-10-24T03:13:51","modified_gmt":"2025-10-24T03:13:51","slug":"walled-garden-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/walled-garden-advertising\/","title":{"rendered":"\uc6d4\ub4dc \uac00\ub4e0(Walled Garden) \uad11\uace0 \uc758\uc874\ub3c4 \ucd5c\uc18c\ud654: \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc \ub300\uc548\uacfc \uad11\uace0 \uc804\ub7b5"},"content":{"rendered":"

\ub514\uc9c0\ud138 \uad11\uace0 \uc608\uc0b0\uc774 \uafb8\uc900\ud788 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c, \uae30\uc5c5\ub4e4\uc740 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ud55c\uce35 \ub354 \ud070 \uc131\uc7a5\uc744 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub9c8\ucf00\ud130\ub4e4\uc740 \uae30\uc874 \uc804\ub7b5\uc744 \uc7ac\uc810\uac80\ud558\uace0, \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc811\uadfc\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ud3d0\uc1c4\ud615 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \uad11\uace0\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud130\ub4e4\uc758 \uc2dc\uc120\uc740 \uc624\ub798\uc804\ubd80\ud130 \ubcf5\uc7a1\ud588\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \uc811\uadfc\uc131\uacfc \ud22c\uba85\uc131\uc774 \uc81c\ud55c\ub41c \ud658\uacbd\uc5d0\uc11c \uc6b4\uc601\ud574\uc57c \ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud55c\uacc4\ub85c \uc778\ud574 \ucd5c\uadfc\uc5d0\ub294 \ud3d0\uc1c4\ud615 \uc18c\uc15c \ud50c\ub7ab\ud3fc \uad11\uace0 \uc804\ub7b5\uc744 \ub2e4\uc2dc \ud3c9\uac00\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc774 \ud655\uc0b0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

‘\uc6d4\ub4dc \uac00\ub4e0 (walled garden)’ \uad11\uace0\ub780?<\/strong><\/h2>\n

\u2018\uc6d4\ub4dc \uac00\ub4e0(Walled Garden)\u2019\uc774\ub780 \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ubc94\uc704\uac00 \uc81c\ud55c\ub418\uace0, \uad11\uace0 \uc131\uacfc \uce21\uc815 \ub610\ud55c \ud55c\uc815\ub41c \ubc29\uc2dd\uc73c\ub85c\ub9cc \uac00\ub2a5\ud55c \ud3d0\uc1c4\ud615 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub300\ud45c\uc801\uc73c\ub85c \ud398\uc774\uc2a4\ubd81(Facebook), \uad6c\uae00(Google), \uc544\ub9c8\uc874(Amazon) \ub4f1\uc774 \uc774\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc758 \uc0dd\ud0dc\uacc4 \uc548\uc5d0\uc11c\ub9cc \uad11\uace0\ub97c \uc9d1\ud589\ud560 \uc218 \uc788\uc73c\uba70 \ud22c\uba85\uc131\uc774 \ub0ae\uace0 \ub370\uc774\ud130 \uacf5\uc720\uac00 \uc81c\ud55c\ub41c \ud658\uacbd\uc5d0 \ub193\uc774\uac8c \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc870\ub294 \uae30\uc5c5\uc774 \uc790\uc0ac \ud50c\ub7ab\ud3fc \ub0b4 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ucca0\uc800\ud788 \ud1b5\uc81c\ud558\uace0, \ub370\uc774\ud130 \ubcf4\ud638\ub97c \uac15\ud654\ud558\uba70, \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\n

\uc6d4\ub4dc \uac00\ub4e0 (walled garden)\uc740 \uc65c \uc874\uc7ac\ud560\uae4c\uc694?<\/strong><\/h2>\n

\uc6d4\ub4dc \uac00\ub4e0\uc758 \ud575\uc2ec\uc740 \u2018\ud1b5\uc81c\u2019\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc790\uc0ac \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ub370\uc774\ud130, \ucf58\ud150\uce20, \uad11\uace0 \uc6b4\uc601\uc744 \ubaa8\ub450 \uad00\ub9ac\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc778\ub370\uc694. \uc774\ub807\uac8c \uad6c\ucd95\ub41c \ud3d0\uc1c4\ud615 \uc0dd\ud0dc\uacc4\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ud558\uace0, \ucf58\ud150\uce20\uc640 \uc11c\ube44\uc2a4 \uc811\uadfc\uc744 \uc5c4\uaca9\ud788 \uad00\ub9ac\ud568\uc73c\ub85c\uc368 \uc678\ubd80 \uc601\ud5a5 \uc5c6\uc774 \uc790\uc0ac \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ud50c\ub7ab\ud3fc\uc740 \u2018\uc5d0\ucf54\uc2dc\uc2a4\ud15c \ub77d\uc778(Ecosystem Lock-in)\u2019 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud574 \uc0ac\uc6a9\uc790\uc758 \uc774\ud0c8\uc744 \ucd5c\uc18c\ud654\ud558\uace0, \uad11\uace0\uc8fc\uac00 \ub2e4\ub978 \ucc44\ub110\ub85c \uc774\ub3d9\ud558\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4dc\ub294 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4.<\/p>\n\n

\uc65c \ub9c8\ucf00\ud130\ub4e4\uc774 \uc6d4\ub4dc \uac00\ub4e0 (walled garden) \uad11\uace0\ub97c \uc7ac\uac80\ud1a0\ud558\uace0 \uc788\uc744\uae4c\uc694?<\/strong><\/h2>\n

\ub370\uc774\ud130 \uc811\uadfc\uc131\uacfc \ud22c\uba85\uc131 \ud55c\uacc4<\/strong><\/h3>\n

\u2018\uc6d4\ub4dc \uac00\ub4e0(walled garden)\u2019\uc774\ub77c\ub294 \uc774\ub984\uc774 \ubd99\uc740 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ub370\uc774\ud130\uc640 \uad11\uace0 \uc131\uacfc\ub294 \uc678\ubd80\ub85c \uac70\uc758 \uacf5\uc720\ub418\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc81c\uacf5\ub418\ub294 \uc81c\ud55c\uc801 \ub370\uc774\ud130\ub9cc \ud65c\uc6a9\ud560 \uc218 \uc788\uace0, \ubcf4\uace0\uc11c \uc5ed\uc2dc \ud22c\uba85\uc131\uc774 \ub0ae\uc544 \uc815\ud655\ud55c \uc131\uacfc \ubd84\uc11d\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc0ac\uc6a9\uc790\uac00 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc744 \ubc97\uc5b4\ub098 \uc624\ud508 \uc6f9\uc744 \ud0d0\uc0c9\ud558\uba74, \uad11\uace0 \uc131\uacfc \ub370\uc774\ud130\uac00 \ub530\ub77c\uac00\uc9c0 \ubabb\ud574 \uc18c\ube44\uc790 \uc5ec\uc815\uc774 \ub2e8\uc808\ub418\ub294 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc5d0 \ub300\ud55c \uc6b0\ub824<\/strong><\/h3>\n

\ucd5c\uadfc \ud5c8\uc704 \uc815\ubcf4\uc640 \ud610\uc624 \ucf58\ud150\uce20\uac00 \ud655\uc0b0\ub418\uba74\uc11c \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0<\/a>\ub97c \uc9d1\ud589\ud560 \ub54c \ub354 \uc2e0\uc911\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc744 \uc0c1\ub300\ub85c \ud55c \ubc95\uc801 \ubd84\uc7c1 \uc0ac\ub840\uac00 \ub298\uc5b4\ub098\uba74\uc11c \uad11\uace0\uc8fc\ub4e4\uc740 \uc790\uc0ac \ube0c\ub79c\ub4dc \uac00\uce58\uc640 \ub9de\ub294 \ud658\uacbd\uc5d0\ub9cc \uc608\uc0b0\uc744 \ud22c\uc785\ud560\uc9c0 \uc804\ub7b5\uc801\uc73c\ub85c \ud310\ub2e8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc18c\ube44\uc790\ub4e4\uc758 \uc6b0\ub824 \uc99d\uac00<\/strong><\/h3>\n

\uae09\ubcc0\ud558\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud658\uacbd \uc18d\uc5d0\uc11c \uac00\uc9dc \ub274\uc2a4\uc640 \uc798\ubabb\ub41c \uc815\ubcf4\uac00 \ud655\uc0b0\ub418\ub294 \uac83\uc740 \ud070 \ubb38\uc81c\uc785\ub2c8\ub2e4. UN \uae00\ub85c\ubc8c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 85% \uc774\uc0c1\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc628\ub77c\uc778 \ud5c8\uc704 \uc815\ubcf4 \ud655\uc0b0\uc5d0 \ub300\ud574 \uc6b0\ub824\ub97c \ud45c\ud588\uc2b5\ub2c8\ub2e4.\u00b9<\/a><\/sup>\u00a0 \uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \uc9c0\ud0a4\uba74\uc11c, \ub3d9\uc2dc\uc5d0 \uad11\uace0 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \ubc29\ubc95\uc744 \uace0\ubbfc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

 <\/p>\n

\uc6d4\ub4dc \uac00\ub4e0 (walled garden) \uc911\uc2ec \uad11\uace0 \uc804\ub7b5\uc5d0\uc11c \ubc97\uc5b4\ub098\uc57c \ud558\ub294 \uc774\uc720<\/strong><\/h2>\n

1. \ub354 \ub113\uc740 \uace0\uac1d\uce35\uc5d0 \ub3c4\ub2ec<\/h3>\n

\uc624\ud508 \uc778\ud130\ub137(Open Internet) \uad11\uace0\uc758 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc740 \uae30\uc5c5\uc774 \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, 10\uba85 \uc911 7\uba85\uc774 \uc911\uc694\ud55c \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uad00\ub828 \ucf58\ud150\uce20\ub97c \uba3c\uc800 \ucc3e\uc544\ubcf8\ub2e4\uace0 \ud569\ub2c8\ub2e4.\u00b9 \uc989, \uc624\ud508 \uc778\ud130\ub137\uc740 \ubc29\ub300\ud55c \uace0\uac1d\uce35\uacfc \uc5f0\uacb0\ub418\uace0, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub113\ud788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2. \uc18c\ube44\uc790\uac00 \uac00\uc7a5 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \uacf5\uac04\uc5d0\uc11c \uad11\uace0 \ub178\ucd9c<\/h3>\n

\uc624\ub298\ub0a0 \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc774 \uacc4\uc18d \ub298\uc5b4\ub098\uace0 \uc788\uc73c\uba70, \uadf8\uc911 \uc57d 66%\ub294 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ud65c\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00b2 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uad11\uace0\ub97c \uafb8\uc900\ud788 \ub178\ucd9c\ud558\uba74 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc5d0 \ub300\ud55c \uae30\uc5b5\uc744 \uac15\ud654\ud558\uace0, \uc18c\ube44\uc790\uc5d0\uac8c \uac15\ub825\ud55c \uc778\uc0c1\uc744 \ub0a8\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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3. \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131 \uac15\ud654<\/h3>\n

\uc624\ud508 \uc778\ud130\ub137 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uba74 \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8\uc640 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc5b4, \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uacfc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0 \uc704\uce58\ub97c \uc9c1\uc811 \uc81c\uc5b4\ud560 \uc218 \uc788\uc5b4 \ubd80\uc801\uc808\ud55c \ucf58\ud150\uce20 \uc606\uc5d0 \uad11\uace0\uac00 \ub098\ud0c0\ub098\ub294 \uac83\uc744 \ubc29\uc9c0\ud558\uace0 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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 <\/p>\n

\uc6d4\ub4dc \uac00\ub4e0 (walled garden) \uad11\uace0, \uadf8 \ub300\uc548\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h2>\n

\uad11\uace0 \uc608\uc0b0\uc744 \ub2e4\uc591\ud55c \ucc44\ub110\ub85c \ubd84\uc0b0\ud558\uba74, \uc6d4\ub4dc \uac00\ub4e0 (Walled Garden) \uad11\uace0\uc758 \ud55c\uacc4\ub97c \uadf9\ubcf5\ud558\uace0 \uc18c\ube44\uc790\uac00 \uba38\ubb34\ub294 \ub2e4\uc591\ud55c \uacf5\uac04\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uc6d4\ub4dc \uac00\ub4e0\uc744 \uc644\uc804\ud788 \ud3ec\uae30\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uade0\ud615 \uc7a1\ud78c \ubbf8\ub514\uc5b4 \ubbf9\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucd5c\uadfc \uc8fc\ubaa9\ubc1b\ub294 \uba87 \uac00\uc9c0 \ub300\uc548\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n

\uc624\ud508 \uc778\ud130\ub137<\/strong><\/h3>\n

\uc624\ud508 \uc778\ud130\ub137\uc740 \uc6d4\ub4dc \uac00\ub4e0(walled garden) \uc678\ubd80\uc758 \ubaa8\ub4e0 \uc0ac\uc774\ud2b8\uc640 \uc571\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. NBC, DailyMail.com, Weather Channel \uac19\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ub9e4\uccb4\ubd80\ud130 \ud0c0\uac9f(Target), \ub274\ub8e9(New Look)\uacfc \uac19\uc740 \ub9ac\ud14c\uc77c\ub7ec, \uadf8\ub9ac\uace0 \ube45\ud14c\ud06c \uae30\uc5c5 \uc18c\uc720\uac00 \uc544\ub2cc \uc218\ubc31\ub9cc \uac1c\uc758 \uc0ac\uc774\ud2b8\uc640 \uc571\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\ud32c\ub370\ubbf9 \uc774\ud6c4, \uc18c\ube44\uc790\ub4e4\uc740 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\ub97c \ucc3e\uace0 \uad00\ub828 \uc81c\ud488\uc744 \ud0d0\uc0c9\ud558\ub294 \uc2dc\uac04\uc774 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \ubb38\ub9e5 \uae30\ubc18 \ud0c0\uac9f\ud305(Contextual Targeting)<\/a>\ubd80\ud130 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uae4c\uc9c0 \uc624\ud508 \uc778\ud130\ub137\uc740 \ub9c8\ucf00\ud130\uac00 \uc804\uccb4 \ud37c\ub110\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ucc44\ub110\uc785\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c OLV(Online Video Advertising) \uc5ed\uc2dc \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. OLV \uad11\uace0\ub294 \uc601\uc0c1 \ucf58\ud150\uce20 \uc804\u00b7\uc911\u00b7\ud6c4\uc5d0 \ub178\ucd9c\ub418\ub294 \uad11\uace0\ub85c, \uc810\uc810 \uc9e7\uc544\uc9c0\ub294 \uc18c\ube44\uc790\uc758 \uc8fc\uc758\ub97c \ub04c\uace0 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc81c\ud488\uc744 \uc18c\uac1c\ud558\uace0, \uc9e7\uc740 \uc2dc\uac04 \ub0b4 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uba70, \ubab0\uc785\uac10 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc801 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n

Apartments.com, Bonprix \ub4f1 \ub2e4\uc591\ud55c \uad11\uace0\uc8fc\ub4e4\uc774 \uc624\ud508 \uc778\ud130\ub137 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30<\/a>\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc131\uacf5 \uc0ac\ub840\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4<\/h3>\n

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 <\/p>\n

1<\/sup> \ucd9c\ucc98: https:\/\/www.theguardian.com\/technology\/2023\/nov\/07\/85-of-people-worry-about-online-disinformation-global-survey-finds<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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\uc778\ud574 \ucd5c\uadfc\uc5d0\ub294 \ud3d0\uc1c4\ud615 \uc18c\uc15c […]<\/p>\n","protected":false},"author":14,"featured_media":21140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[577],"class_list":{"0":"post-21137","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-solution-audiences","9":"criteo-platform-commerce-growth"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"\n\uc6d4\ub4dc \uac00\ub4e0 \uad11\uace0 \uc758\uc874\ub3c4 \ucd5c\uc18c\ud654: \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc \ub300\uc548\uacfc \uad11\uace0 \uc804\ub7b5<\/title>\n<meta name=\"description\" content=\"\uc6d4\ub4dc 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