{"id":21178,"date":"2025-02-03T14:15:56","date_gmt":"2025-02-03T19:15:56","guid":{"rendered":"https:\/\/www.criteo.com\/?p=411705"},"modified":"2026-01-12T17:14:01","modified_gmt":"2026-01-12T08:14:01","slug":"predictive-ai-smarter-optimization-models-for-offsite-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/predictive-ai-smarter-optimization-models-for-offsite-advertising\/","title":{"rendered":"\uc608\uce21 AI: \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c \uc624\ud504\uc0ac\uc774\ud2b8 \uad11\uace0 \ucd5c\uc801\ud654 \ubaa8\ub378"},"content":{"rendered":"<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \uac15\ub825\ud55c \ucd5c\uc801\ud654 \ubaa8\ub378, <strong>\uc804\ud658 \uc635\ud2f0\ub9c8\uc774\uc800<\/strong>\uc640 <strong>\uc218\uc775 \uc635\ud2f0\ub9c8\uc774\uc800<\/strong>\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4! \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ub9e5\uc2a4 \uc624\ud504\uc0ac\uc774\ud2b8 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uc774 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\ub4e4\uc740 \ub354\uc6b1 \ud5a5\uc0c1\ub41c AI\ub97c \uae30\ubc18\uc73c\ub85c \uc0dd\uc131\ub418\uc5c8\uc73c\uba70, \ube0c\ub79c\ub4dc\uac00 \ud37c\ud3ec\uba3c\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc804\ud658\uc728 \uc0c1\uc2b9\uacfc \uc218\uc775 \uadf9\ub300\ud654\uc5d0 \ud3ec\ucee4\uc2f1\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc0c8\ub85c\uc6b4 \uc635\ud2f0\ub9c8\uc774\uc800 \ubaa8\ub378\uc740 \ube44\ub514\uc624 \uc870\ud68c\uc218, \uc720\ud6a8 \ud074\ub9ad \uac19\uc740 \uae30\uc874 \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ub514\uc2a4\ud50c\ub808\uc774\uc640 \ube44\ub514\uc624 \ucea0\ud398\uc778\uc5d0\ub3c4 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \ub192\uc740 \uad6c\ub9e4 \uc758\ub3c4\ub97c \ubcf4\uc774\uac70\ub098 \uc7a5\ubc14\uad6c\ub2c8 \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud55c \ube0c\ub79c\ub4dc \uc911\uc2ec \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uc5ec \uc624\ud504\uc0ac\uc774\ud2b8 \uad11\uace0\ub85c\ubd80\ud130 \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub3c4\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \uc635\ud2f0\ub9c8\uc774\uc800\ub294 \uc5b8\uc81c \ud544\uc694\ud560\uae4c\uc694?<\/h2>\n<h3><span lang=\"EN-GB\" style=\"font-family: 'Noto Sans KR',sans-serif;\">1. AI<\/span><span lang=\"ZH-CN\" style=\"font-family: 'Noto Sans KR',sans-serif;\">\ub97c \ud65c\uc6a9\ud55c \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc774 \ud544\uc694\ud55c \uacbd\uc6b0<\/span><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ud658 \uc635\ud2f0\ub9c8\uc774\uc800\uc640 \uc218\uc775 \uc635\ud2f0\ub9c8\uc774\uc800\ub294 \ub354\uc6b1 \ud5a5\uc0c1\ub41c AI \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c \uc9d1\uc911\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc2dc\uadf8\ub110\uc744 \ubd84\uc11d\ud558\uc5ec \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/p>\n<h3>2. \ucea0\ud398\uc778 \uc131\uacf5\uc744 \uc704\ud55c \ub9de\ucda4 \ubaa9\ud45c \uc124\uc815\uc774 \ud544\uc694\ud55c \uacbd\uc6b0<\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ud658 \uc635\ud2f0\ub9c8\uc774\uc800\ub294 \uc8fc\ubb38\ub2f9 \ube44\uc6a9\uc744 \ucd5c\uc18c\ud654\ud558\ub294\ub370 \uc9d1\uc911\ud558\uc5ec \uad6c\ub9e4 \uc758\ub3c4\uc640 \ubcfc\ub968\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub460\uc73c\ub85c\uc368 \uad6c\ub9e4\uc218\ub97c \uadf9\ub300\ud654 \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc218\uc775 \uc635\ud2f0\ub9c8\uc774\uc800\ub294 \uac00\uce58\uac00 \ub192\uc740 \uac70\ub798\ub97c \ud0c0\uac9f\ud305\ud558\uc5ec\uad11\uace0 \ud22c\uc790 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0\u00a0 \ucea0\ud398\uc778\uc774 \ub192\uc740 \uc218\uc775\uc744 \uc62c\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<h3>3. \ube0c\ub79c\ub529 \uc911\uc2ec \ucd5c\uc801\ud654\uac00 \ud544\uc694\ud55c \uacbd\uc6b0<\/h3>\n<p>\uc774 \ubaa8\ub378\uc740 \uac01 \uad11\uace0\uc8fc\uc758 \uace0\uc720\ud55c \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc\ubcc4 \uc804\ub7b5\uc744 \uae30\ubc18\uc73c\ub85c \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc740 \uad11\uace0\ub41c \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\uace0 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>4. \uc624\ud504\uc0ac\uc774\ud2b8 \ud658\uacbd \ucd5c\uc801\ud654\uac00 \ud544\uc694\ud55c \uacbd\uc6b0<\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub9e5\uc2a4 \uc624\ud504\uc0ac\uc774\ud2b8 \ucea0\ud398\uc778\uc744 \uc704\ud574 \uc124\uacc4\ub41c \uc774 \uc635\ud2f0\ub9c8\uc774\uc800\ub4e4\uc740 \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \uac70\ub450\uba70, \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\ub97c \ub118\uc5b4\uc11c \uc0ac\uc6a9\uc790\ub4e4\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \uace0\uc720\ud55c \uc624\ud504\uc0ac\uc774\ud2b8 \ud658\uacbd\uc5d0\uc11c \uad11\uace0\uac00 \uac00\uc7a5 \ud6a8\uc728\uc801\uc73c\ub85c \uac8c\uc7ac\ub418\ub3c4\ub85d \uc870\uc728\ud558\uc5ec \uc131\uacfc\ub97c \ud5a5\uc0c1\ud558\uace0 \uc624\ud504\uc0ac\uc774\ud2b8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubcf5\uc7a1\uc131\uc744 \ud574\uacb0\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<h2>\uc27d\uace0 \uac04\ub2e8\ud558\uac8c, \uc131\uacf5\uc801\uc778 \ucd5c\uc801\ud654<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub9e5\uc2a4 \uc624\ud504\uc0ac\uc774\ud2b8 \ucea0\ud398\uc778\uc740 \ub9c8\ucf00\ud305 \ud37c\ub110\uc5d0\uc11c \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uba70, \ub9ac\ud14c\uc77c\ub7ec \ud658\uacbd\uc744 \ub118\uc5b4 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uc5ec \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \uc804\ud658\uc728\uacfc \ub9e4\ucd9c \uac19\uc740 \uc131\uacfc \uc9c0\ud45c\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc740 \uc77c\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098, \uc774 \uc0c8\ub85c\uc6b4 \ubaa8\ub378\ub4e4\uc740 <strong>\uc815\uad50\ud55c \ud0c0\uac9f\ud305<\/strong>\uacfc <strong>\u00a0\ud6a8\uc728\uc801\uc778 \ucd5c\uc801\ud654<\/strong>\ub97c \ud1b5\ud574 \uadf8 \uacfc\uc815\uc744 \uac04\uc18c\ud654 \ud574\uc90d\ub2c8\ub2e4. \ubca0\ud0c0 \ud14c\uc2a4\ud2b8 \uacb0\uacfc\uc5d0 \ub530\ub974\uba74 \uc804\ud658 \uc635\ud2f0\ub9c8\uc774\uc800\ub294 \uacb0\uc81c\ub2f9 \ube44\uc6a9\uc744 55% \uac10\uc18c\uc2dc\ud0a4\uace0, \uc218\uc775 \uc635\ud2f0\ub9c8\uc774\uc800\ub294 ROAS\ub97c 2.5\ubc30 \uc0c1\uc2b9\uc2dc\ud0a4\ub294 \uac83\uc73c\ub85c \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-max\/\">\ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub9e5\uc2a4<\/a>\ub85c \uc624\ud504\uc0ac\uc774\ud2b8 \ucea0\ud398\uc778\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud560 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694? \uc9c0\uae08 \ubc14\ub85c \uc624\ud504\uc0ac\uc774\ud2b8 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \uac15\ub825\ud55c \ucd5c\uc801\ud654 \ubaa8\ub378, \uc804\ud658 \uc635\ud2f0\ub9c8\uc774\uc800\uc640 \uc218\uc775 \uc635\ud2f0\ub9c8\uc774\uc800\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4! \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ub9e5\uc2a4 \uc624\ud504\uc0ac\uc774\ud2b8 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uc774 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\ub4e4\uc740 \ub354\uc6b1 \ud5a5\uc0c1\ub41c AI\ub97c \uae30\ubc18\uc73c\ub85c \uc0dd\uc131\ub418\uc5c8\uc73c\uba70, \ube0c\ub79c\ub4dc\uac00 \ud37c\ud3ec\uba3c\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc804\ud658\uc728 \uc0c1\uc2b9\uacfc \uc218\uc775 \uadf9\ub300\ud654\uc5d0 \ud3ec\ucee4\uc2f1\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \uc635\ud2f0\ub9c8\uc774\uc800 \ubaa8\ub378\uc740 \ube44\ub514\uc624 \uc870\ud68c\uc218, \uc720\ud6a8 \ud074\ub9ad \uac19\uc740 \uae30\uc874 \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ub514\uc2a4\ud50c\ub808\uc774\uc640 \ube44\ub514\uc624 \ucea0\ud398\uc778\uc5d0\ub3c4 \uc0ac\uc6a9\ud560 \uc218 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[676,461],"coauthors":[560],"class_list":{"0":"post-21178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-ai","8":"category-criteo-updates","9":"criteo-business-retail-media","10":"criteo-solution-retail-media","11":"criteo-platform-commerce-max","12":"criteo-topic-retail-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc608\uce21 AI: \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c 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