{"id":21204,"date":"2025-05-26T09:20:37","date_gmt":"2025-05-26T09:20:37","guid":{"rendered":"https:\/\/www.criteo.com\/?p=412875"},"modified":"2025-05-29T16:07:37","modified_gmt":"2025-05-29T16:07:37","slug":"my-take-onsite-video-is-the-retail-media-format-to-watch","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \uc9c0\uae08 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ub9f7, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624"},"content":{"rendered":"

\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04 \ucc45\uc784\uc790(GM) \uba5c\ub77c\ub2c8 \uc9d0\uba38\ub9cc(Melanie Zimmermann)\uc774 \uc804\ud558\ub294 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\uac00 \uac00\uc9c4 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub4e4\uc5b4\ubd05\ub2c8\ub2e4.<\/p>\n

\uba54\uc774\uc2dc\uc2a4(Macy\u2019s)\uc5d0\uc11c \ub9ac\ud14c\uc77c\ub7ec\ub85c \uc77c\ud560 \ub2f9\uc2dc, \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\ub294 \uc6b0\ub9ac\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud55c \ubd84\uc57c\uc600\uc2b5\ub2c8\ub2e4. \ubdf0\ud2f0 \uad11\uace0\ub294 \uc2dc\uac01\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc5d0 \ud06c\uac8c \uc758\uc874\ud558\ub294 \uc601\uc5ed\uc785\ub2c8\ub2e4. \ud5a5\uc218 \uad11\uace0\ub97c \ub5a0\uc62c\ub824 \ubcf4\uc138\uc694. TV\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uadf8 \uac15\ub82c\ud55c \uac10\uac01\uc801 \uc5f0\ucd9c\ub4e4 \ub9d0\uc774\uc8e0. \uadf8\ub54c\ubd80\ud130 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc548\uc5d0\uc11c \uc601\uc0c1 \ud3ec\ub9f7\uc758 \uac00\ub2a5\uc131\uc744 \uace0\ubbfc\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2f9\uc2dc \uc800\ub294 \uc601\uc0c1 \uad11\uace0\uc640 \uc1fc\ud37c\ube14 \uad11\uace0(shoppable ads)\ub97c \ubcd1\ub82c\ub85c \ub178\ucd9c\ud560 \uc218 \uc788\ub294 \ud3ec\ub9f7\uc744 \uafc8\uafe8\uc9c0\ub9cc, \uadf8\ub7f0 \ub3c4\uad6c\ub294 \uc2dc\uc7a5\uc5d0 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc774\uc0c1\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uae30\ub2e4\ub9ac\uae30\ubcf4\ub2e4\ub294 \uc77c\ub2e8 MVP \ud615\ud0dc\ub85c \uc81c\ud488\uc744 \ucd9c\uc2dc\ud588\uace0, \ub180\ub78d\uac8c\ub3c4 \uadf8 \uc2dc\ub3c4\ub294 \ud070 \uc131\uacf5\uc744 \uac70\ub480\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc81c\uac00 \uadf8\ub838\ub358 \uc644\uc804\ud55c \ube44\uc804\uc740 \uc5ec\uc804\ud788 \ubcf5\uc7a1\ud558\uace0 \uc2e4\ud604\ud558\uae30 \uc5b4\ub824\uc6b4 \uacfc\uc81c\ub85c \ub0a8\uc544 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 \uc9c0\uae08, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub294 \uc5ec\uc804\ud788 \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uc788\uc9c0\ub9cc, \ube60\ub974\uac8c \uc9c4\ud654 \uc911\uc785\ub2c8\ub2e4. \ub354\uc6b1 \uac15\ub825\ud558\uace0, \uad6c\ud604\ub3c4 \uc26c\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. Criteo\uc5d0\uc11c \ube0c\ub79c\ub4dc \ubc0f \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uacfc \uc77c\ud558\uba70 \uc774 \ubcc0\ud654\uc758 \ud750\ub984\uc744 \uc9c1\uc811 \uccb4\uac10\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ub294 \ud655\uc2e0\ud569\ub2c8\ub2e4. \uc774\uc81c\uc57c\ub9d0\ub85c \uc774 \ud3ec\ub9f7\uc774 \ube5b\uc744 \ubc1c\ud560 \uc2dc\uae30\uc785\ub2c8\ub2e4. \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub294 \ube0c\ub79c\ub4dc, \ub9ac\ud14c\uc77c\ub7ec, \uc18c\ube44\uc790 \ubaa8\ub450\uc5d0\uac8c \ub9e4\ub825\uc801\uc778 \uae30\ud68c\uc785\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub97c \ud558\ub098\uc529 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub294 \ube0c\ub79c\ub514\ub4dc \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc2e4\ud604\ud569\ub2c8\ub2e4<\/h2>\n

\ub9ce\uc740 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ud5a5\ud6c4 \uba87 \ub144 \uac04 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ud22c\uc790\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc744 \ubcf4\uc774\uace0 \uc788\uc73c\uba70, \ub3d9\uc2dc\uc5d0 \uae30\uc874\uc758 TV \uad11\uace0 \uc608\uc0b0\uc740 \uc810\ucc28 \ucd95\uc18c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9e4\uc6b0 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud750\ub984\uc785\ub2c8\ub2e4. \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\uc640 \uc804\ud658 \uc720\ub3c4\ub97c \ub3d9\uc2dc\uc5d0 \uc2e4\ud604\ud560 \uc218 \uc788\ub294 \ud3ec\ub9f7\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uae30\uc874\uc5d0\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0 \uc911\uc2ec\uc758 \ucf58\ud150\uce20\uac00 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc0c1\ub2e8\uc5d0\uc11c\ub9cc \uc18c\ube44\uc790\uc5d0\uac8c \ub178\ucd9c\ub418\uc5c8\ub2e4\uba74, \uc774\uc81c \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub97c \ud1b5\ud574 \uc2e4\uc81c\ub85c \uc0c1\ud488\uc744 \ube44\uad50\ud558\uac70\ub098 \uad6c\ub9e4\ub97c \uace0\ubbfc\ud558\ub294 \uc21c\uac04\uc5d0 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac10\uc131\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uacfc \uc0c1\ud488 \uad6c\ub9e4\ub97c \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\uc2dc\ucf1c \uc18c\ube44\uc790\uc758 \uc120\ud0dd\uc744 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc720\ub3c4\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uac15\ub825\ud55c \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4. \uacbd\uc7c1 \ube0c\ub79c\ub4dc\uc640\uc758 \ucc28\ubcc4\ud654\ub3c4 \uac00\ub2a5\ud558\uba70, \uc601\uc0c1 \ud558\ub098\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\ub7c9\uacfc \uc124\ub4dd\ub825\uc740 \ub2e4\ub978 \ud3ec\ub9f7\ubcf4\ub2e4 \ud6e8\uc52c \ud07d\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8 \ub0b4\uc5d0\uc11c\uc758 \uc601\uc0c1\uc740 \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc73c\uba70, \ud53c\ub4dc\ubc31 \ub8e8\ud504 \ub9ac\ud3ec\ud305(feedback-loop reporting)\uc744 \ud1b5\ud574 \uc131\uacfc\ub97c \uba85\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \u2018\uc2e0\uaddc \uace0\uac1d \uc720\uc785\u2019\uacfc \uac19\uc740 \uc815\uad50\ud55c \uc9c0\ud45c\uae4c\uc9c0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc5b4, \uc804\ud658 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4 \ub610\ud55c \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2e4\uc81c\ub85c \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub294 \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4\uc5d0 \ud0c1\uc6d4\ud55c \ud6a8\uacfc\ub97c \ubc1c\ud718\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub9cc \ud65c\uc6a9\ud558\ub294 \ucea0\ud398\uc778\uacfc \ube44\uad50\ud574, \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\uc640 \uc628\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub97c \ud568\uaed8 \ud65c\uc6a9\ud558\ub294 \ucea0\ud398\uc778\uc740 \uc2e0\uaddc\uace0\uac1d \uc720\uce58\uc5d0 5.6\ubc30 \ub354 \ud070 \ud6a8\uacfc\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4\ub294 \ub2e8\uc21c\ud788 \ub2e4\ub978 \uc0c1\ud488\uc744 \uac8c\uc7ac\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uace0, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\ub97c \uad6c\ucd95\ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub294 \ub354\uc6b1 \uae4a\uc740 \uc218\uc900\uc5d0\uc11c \uace0\uac1d\uc758 \uacf5\uac10\uc744 \uc774\ub04c\uc5b4 \ub0b4\uc9c0 \uc54a\uace0\ub294 \ubd88\uac00\ub2a5\ud55c \uc77c\uc785\ub2c8\ub2e4. \ube44\ub514\uc624 \ucf58\ud150\uce20\ub294 \uadf8 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc5ec, \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uc544\uac00\uba70 \ub354\uc6b1 \uc9c4\uc815\uc131 \uc788\uace0 \uc815\uc11c\uc801\uc778 \uc720\ub300\uac10\uc744 \ud615\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c\ub7ec\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uac15\ud654\ud558\uace0, \ube0c\ub79c\ub4dc \uc608\uc0b0\uc744 \uc720\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n

\ub9ac\ud14c\uc77c\ub7ec\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc81c\uac00 \ub9cc\ub09c \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\uac00 \uc790\uc0ac \uc0ac\uc774\ud2b8\ub97c \ub354\uc6b1 \ub9e4\ub825\uc801\uc774\uace0 \ubab0\uc785\uac10 \uc788\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub610\ud55c, “\uace0\uac1d\uc774 \ucc3e\uace0 \uc788\ub358 \uc0c1\ud488 \uadf8 \uc774\uc0c1\uc744 \uace0\ub824\ud558\uac8c \ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c?”\ub77c\ub294 \uace0\ubbfc\uc744 \uc885\uc885\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\uc758 \uac80\uc0c9 \uae30\ub2a5\uc5d0 \uae30\ub300\ub97c \uac78\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9\uc774 \ub192\uc544\uc9c4 \uc9c0\uae08, \uc720\uc785\ub41c \ud2b8\ub798\ud53d\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574 \uc7a5\ubc14\uad6c\ub2c8 \ud06c\uae30\ub97c \ud0a4\uc6b0\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub294 \uae30\uc874\uc758 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ub118\uc5b4\uc11c, \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc608\uc0b0\uae4c\uc9c0 \uc720\uc785\uc2dc\ud0ac \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uacbd\uc6b0, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc774\ubbf8 \ud611\ub825\ud558\uace0 \uc788\ub294 \ud30c\ud2b8\ub108 \ube0c\ub79c\ub4dc\uc758 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uc6b0\uc120\uc801\uc73c\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc758 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 \ub2e8\uc21c\ud788 \ub0b4\ubd80 \uc608\uc0b0\uc744 \uc7ac\ubd84\ubc30\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc7ac \ubd84\ubc30\ub97c \ub118\uc5b4\uc11c \ub9ac\ud14c\uc77c\ub7ec\uac00 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\uc758 \uc804\ub7b5\uc801 \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0, \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc608\uc0b0\uc744 \uc720\uce58\ud558\ub294 \uac83, \uadf8\uac83\uc774 \uc9c4\uc815\ud55c \uc9c0\ud5a5\uc810\uc785\ub2c8\ub2e4. \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub294 \uc774\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc801 \uc218\ub2e8\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub85c\uc6b4 \ud3ec\ub9f7\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uace0\ub824 \uc0ac\ud56d\uc774 \ub530\ub985\ub2c8\ub2e4<\/h2>\n

\ud558\uc9c0\ub9cc, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub97c \ub3c4\uc785\ud560 \ub54c \uc8fc\uc758\ud560 \uc810\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \uc5c5\uacc4\uc758 \uae30\uc900\uc5d0 \ubd80\ud569\ud558\ub294 \uace0\ud488\uc9c8 \ubbf8\ub514\uc5b4\ub85c \uc81c\uacf5\ub418\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e0\ub8b0\ub294 \uadf8\ub0e5 \uc8fc\uc5b4\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc801\uadf9\uc801\uc73c\ub85c \uc7c1\ucde8\ud574\uc57c \ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc5d0\uac8c \uc2e0\ub8b0\ub97c \uc5bb\uae30 \uc704\ud574\uc11c\ub294 \ub2e8\uc21c\ud788 \uc0c8\ub85c\uc6b4 \ud3ec\ub9f7\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc5d0 \uadf8\uccd0\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uce21\uc815, \ub9ac\ud3ec\ud305, \ud0c0\uac9f\ud305\uc758 \ubaa8\ub4e0 \uc694\uc18c\uc5d0\uc11c \uae30\uc874 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc218\uc900\uc758 \uae30\uc900\uc744 \ucda9\uc871\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud604\uc7ac \uc77c\ubd80 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uad6c\ud604\ud560 \uc218 \uc788\ub294 \uae30\uc220\ub825\uc744 \uac16\ucd94\uace0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e8\uc21c \ub178\ucd9c \uc678\uc5d0 \uad11\uace0\uc8fc\uac00 \uc6d0\ud558\ub294 \uac83\uc740 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uacfc \uce21\uc815 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc2e0\uaddc \uace0\uac1d \uc720\uc785\ub960, \ubdf0\uc5b4\ube4c\ub9ac\ud2f0(Viewability) \ub4f1 \uad11\uace0 \uac00\uce58 \uce21\uc815\uc5d0 \ud544\uc694\ud55c \uae30\uc900\uc774 \uba85\ud655\ud788 \uc81c\uacf5\ub418\uc5b4\uc57c\ub9cc \uc608\uc0b0\uc774 \ub530\ub77c\uc635\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \uc601\uc0c1\uc740 \uc77c\ubc18 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ubcf4\ub2e4 \ud6e8\uc52c \ub9ce\uc740 \ub9ac\uc18c\uc2a4\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc601\uc0c1\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uace0, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uae30\uc900\uc740 \ubb34\uc5c7\uc778\uc9c0, \ud398\uc774\uc9c0 \ub85c\ub529 \uc18d\ub3c4\ub098 \uc0ac\uc774\ud2b8 \uc131\ub2a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub3c4\ub85d \uc5b4\ub5bb\uac8c \uad6c\ud604\ud560\uc9c0 \ub4f1 \ubcf5\ud569\uc801\uc778 \uc694\uc18c\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub9e4\ub044\ub7ec\uc6b4 \uacbd\ud5d8\uc744 \uc720\uc9c0\ud558\ub294 \uac83 \ub610\ud55c \uc911\uc694 \uacfc\uc81c\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec \ub0b4\ubd80\uc5d0\uc11c\ub3c4 \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uc744 \ub3c4\uc785\ud558\uba74\uc11c \uc6b4\uc601\uc758 \ubcf5\uc7a1\ub3c4\uac00 \ub192\uc544\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uad11\uace0 \ud3ec\ub9f7\ub9c8\ub2e4 \uc790\uccb4\uc801\uc778 \ub3c4\uad6c\uc640 \uae30\uc220\uc774 \uc0ac\uc6a9\ub418\uc5b4 \ucea0\ud398\uc778 \uad00\ub9ac\uc640 \ub9ac\ud3ec\ud305\uc774 \ubcf5\uc7a1\ud574\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \ud3ec\ub9f7\uc5d0 \ub9de\uac8c \uc5ec\ub7ec \uad11\uace0 \uae30\uc220 \uc194\ub8e8\uc158\uc744 \ub530\ub85c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ubaa8\ub4e0 \uc628\uc0ac\uc774\ud2b8 \uad11\uace0 \ud3ec\ub9f7\uc744 \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

Criteo\ub294 \uc2a4\ud3f0\uc11c\ub4dc \ud504\ub85c\ub355\ud2b8, \uc628\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624, \uadf8\ub9ac\uace0 \uc624\ud504\uc0ac\uc774\ud2b8 \uad11\uace0\uae4c\uc9c0 \ubaa8\ub450 \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \uae30\ud68d\ubd80\ud130 \uc608\uc0b0 \uc6b4\uc601, \uc131\uacfc \ubd84\uc11d\uae4c\uc9c0\uc758 \ubaa8\ub4e0 \uacfc\uc815\uc744 \uac04\uc18c\ud654\ud558\uace0, \uc5ec\ub7ec \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0\uc11c\uc758 \uc77c\uad00\ub41c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec \ubaa8\ub450\uc5d0\uac8c \ud6a8\uc728\uc131\uacfc \ud6a8\uacfc\uc131\uc744 \ub3d9\uc2dc\uc5d0 \uc81c\uacf5\ud558\ub294 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\uc81c \uc2dc\uc791\uc77c \ubfd0\uc785\ub2c8\ub2e4<\/h2>\n

\uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0 \uac15\ub825\ud55c \uc2e0\uaddc \ud3ec\ub9f7\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c0\uae08\uc774 \ub05d\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc624\ub298\uc740 \ud3ec\ub9f7\uc758 \ub2e4\uc591\uc131\uc744 \ub113\ud788\uace0, \ub0b4\uc77c\uc740 \uadf8 \ud3ec\ub9f7\uc744 \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uae4c\uc9c0 \ud601\uc2e0\ud558\ub294 \uac83\uc774 \uc6b0\ub9ac\uc758 \uacfc\uc81c\uc785\ub2c8\ub2e4. Criteo\ub294 \uc774 \ubcc0\ud654\ub97c \uc774\ub04c\uba70 \uc5c5\uacc4\uc758 \ub2e4\uc74c \uc7a5\uc744 \uc900\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800 \uc5ed\uc2dc \uc55e\uc73c\ub85c \uc774 \uc5ec\uc815\uc5d0\uc11c \uc5b4\ub5a4 \ud601\uc2e0\uc774 \ud3bc\uccd0\uc9c8\uc9c0 \ubb34\ucc99 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04 \ucc45\uc784\uc790(GM) \uba5c\ub77c\ub2c8 \uc9d0\uba38\ub9cc(Melanie Zimmermann)\uc774 \uc804\ud558\ub294 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\uac00 \uac00\uc9c4 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub4e4\uc5b4\ubd05\ub2c8\ub2e4. \uba54\uc774\uc2dc\uc2a4(Macy\u2019s)\uc5d0\uc11c \ub9ac\ud14c\uc77c\ub7ec\ub85c \uc77c\ud560 \ub2f9\uc2dc, \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\ub294 \uc6b0\ub9ac\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud55c \ubd84\uc57c\uc600\uc2b5\ub2c8\ub2e4. \ubdf0\ud2f0 \uad11\uace0\ub294 \uc2dc\uac01\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc5d0 \ud06c\uac8c \uc758\uc874\ud558\ub294 \uc601\uc5ed\uc785\ub2c8\ub2e4. \ud5a5\uc218 \uad11\uace0\ub97c \ub5a0\uc62c\ub824 \ubcf4\uc138\uc694. TV\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uadf8 \uac15\ub82c\ud55c \uac10\uac01\uc801 \uc5f0\ucd9c\ub4e4 \ub9d0\uc774\uc8e0. \uadf8\ub54c\ubd80\ud130 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc548\uc5d0\uc11c \uc601\uc0c1 \ud3ec\ub9f7\uc758 \uac00\ub2a5\uc131\uc744 \uace0\ubbfc\ud558\uae30 […]<\/p>\n","protected":false},"author":181,"featured_media":21205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[671],"class_list":{"0":"post-21204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-retail-media","9":"criteo-solution-retail-media","10":"criteo-platform-commerce-max","11":"criteo-platform-commerce-yield","12":"criteo-topic-retail-media","13":"criteo-topic-executive-content"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \uc9c0\uae08 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ub9f7, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04 \ucc45\uc784\uc790(GM) \uba5c\ub77c\ub2c8 \uc9d0\uba38\ub9cc(Melanie Zimmermann)\uc774 \uc804\ud558\ub294 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\uac00 \uac00\uc9c4 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778 \ud574 \ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \uc9c0\uae08 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ub9f7, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04 \ucc45\uc784\uc790(GM) \uba5c\ub77c\ub2c8 \uc9d0\uba38\ub9cc(Melanie Zimmermann)\uc774 \uc804\ud558\ub294 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\uac00 \uac00\uc9c4 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778 \ud574 \ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-26T09:20:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T16:07:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/25-CommerceTakes-Header-Melanie.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melanie Zimmermann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Zimmermann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Melanie Zimmermann\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/7317dbb6d5f92db5726a5e202b8a4177\"\n\t },\n\t \"headline\": \"\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \uc9c0\uae08 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ub9f7, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\",\n\t \"datePublished\": \"2025-05-26T09:20:37+00:00\",\n\t \"dateModified\": \"2025-05-29T16:07:37+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/\"\n\t },\n\t \"wordCount\": 17,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/25-CommerceTakes-Header-Melanie.png\",\n\t \"articleSection\": [\n\t \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/25-CommerceTakes-Header-Melanie.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/25-CommerceTakes-Header-Melanie.png\",\n\t \"width\": 1200,\n\t \"height\": 651\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \uc9c0\uae08 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ub9f7, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/7317dbb6d5f92db5726a5e202b8a4177\",\n\t \"name\": \"Melanie Zimmermann\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/3e6469c377b7cdc08669520a3d100865\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/Melanie-Zimmermann-96x96.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/Melanie-Zimmermann-96x96.png\",\n\t \"caption\": \"Melanie Zimmermann\"\n\t },\n\t \"description\": \"Melanie Zimmermann joined Criteo as General Manager, Global Retail Media in January 2024. In this role, she is responsible for further building and scaling Criteo\u2019s retail media business and developing its sales strategy worldwide to better support evolving client needs and solidify Criteo\u2019s leading position in commerce media. Melanie came to Criteo from Macy\u2019s, where she successfully built the company\u2019s retail media network, most recently as VP, Head of Macy\u2019s Media Network. Melanie started her career in consulting with Bain & Company in Europe before joining Macy\u2019s in 2013.\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/melaniezimmermann\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \uc9c0\uae08 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ub9f7, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624 | KR - Criteo","description":"\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04 \ucc45\uc784\uc790(GM) \uba5c\ub77c\ub2c8 \uc9d0\uba38\ub9cc(Melanie Zimmermann)\uc774 \uc804\ud558\ub294 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\uac00 \uac00\uc9c4 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778 \ud574 \ubcf4\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/","og_locale":"ko_KR","og_type":"article","og_title":"\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \uc9c0\uae08 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ub9f7, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624 | KR - Criteo","og_description":"\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04 \ucc45\uc784\uc790(GM) \uba5c\ub77c\ub2c8 \uc9d0\uba38\ub9cc(Melanie Zimmermann)\uc774 \uc804\ud558\ub294 \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624\uac00 \uac00\uc9c4 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778 \ud574 \ubcf4\uc138\uc694.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/","og_site_name":"KR - Criteo","article_published_time":"2025-05-26T09:20:37+00:00","article_modified_time":"2025-05-29T16:07:37+00:00","og_image":[{"width":1200,"height":651,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/25-CommerceTakes-Header-Melanie.png","type":"image\/png"}],"author":"Melanie Zimmermann","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Melanie Zimmermann","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/"},"author":{"name":"Melanie Zimmermann","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/7317dbb6d5f92db5726a5e202b8a4177"},"headline":"\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \uc9c0\uae08 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ub9f7, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624","datePublished":"2025-05-26T09:20:37+00:00","dateModified":"2025-05-29T16:07:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/"},"wordCount":17,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/25-CommerceTakes-Header-Melanie.png","articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/25-CommerceTakes-Header-Melanie.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/25-CommerceTakes-Header-Melanie.png","width":1200,"height":651},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/my-take-onsite-video-is-the-retail-media-format-to-watch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \uc9c0\uae08 \uc8fc\ubaa9\ud574\uc57c \ud560 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud3ec\ub9f7, \uc628\uc0ac\uc774\ud2b8 \ube44\ub514\uc624"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/7317dbb6d5f92db5726a5e202b8a4177","name":"Melanie Zimmermann","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/3e6469c377b7cdc08669520a3d100865","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/Melanie-Zimmermann-96x96.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/04\/Melanie-Zimmermann-96x96.png","caption":"Melanie Zimmermann"},"description":"Melanie Zimmermann joined Criteo as General Manager, Global Retail Media in January 2024. In this role, she is responsible for further building and scaling Criteo\u2019s retail media business and developing its sales strategy worldwide to better support evolving client needs and solidify Criteo\u2019s leading position in commerce media. Melanie came to Criteo from Macy\u2019s, where she successfully built the company\u2019s retail media network, most recently as VP, Head of Macy\u2019s Media Network. Melanie started her career in consulting with Bain & Company in Europe before joining Macy\u2019s in 2013.","url":"https:\/\/www.criteo.com\/kr\/blog\/author\/melaniezimmermann\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/21204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=21204"}],"version-history":[{"count":3,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/21204\/revisions"}],"predecessor-version":[{"id":21378,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/21204\/revisions\/21378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/21205"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=21204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=21204"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=21204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}