{"id":21433,"date":"2025-06-13T13:36:44","date_gmt":"2025-06-13T13:36:44","guid":{"rendered":"https:\/\/www.criteo.com\/?p=412154"},"modified":"2025-11-05T07:27:40","modified_gmt":"2025-11-05T07:27:40","slug":"ad-budgeting-101-maximize-your-media-spend","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/ad-budgeting-101-maximize-your-media-spend\/","title":{"rendered":"\uad11\uace0 \uc608\uc0b0 A to Z: \uc2a4\ub9c8\ud2b8\ud55c \uc608\uc0b0 \uc6b4\uc601\uc73c\ub85c \uad11\uace0 \ud6a8\uacfc \ub192\uc774\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>\uad11\uace0 \uc608\uc0b0\uc744 \uc368\ub3c4 \uacb0\uacfc\uac00 \uae30\ub300\ub9cc\ud07c \ub098\uc624\uc9c0 \uc54a\uc558\ub358 \uc801, \uc788\uc73c\uc2e0\uac00\uc694? \ud074\ub9ad \uc218\ub294 \uc5b4\ub290 \uc815\ub3c4 \ub098\uc624\uc9c0\ub9cc, \uc815\uc791 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub294 \uccb4\uac10\ub418\uc9c0 \uc54a\uc744 \ub54c\uac00 \uc788\ub294\ub370\uc694. \uc774\ub7f4 \ub54c\uc77c\uc218\ub85d \uad11\uace0 \uc608\uc0b0\uc744 \u2018\ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c\u2019 \uc6b4\uc601\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uac00 \ub178\ucd9c\ub420 \uc218 \uc788\ub294 \ucc44\ub110\uc740 \ub118\uccd0\ub098\uc9c0\ub9cc, \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc5d0 \uc608\uc0b0\uc744 \ubb34\uc791\uc815 \ubd84\ubc30\ud558\uae30\ubcf4\ub2e4 <strong data-start=\"250\" data-end=\"270\">\ubaa9\ud45c\uc5d0 \ub9de\ucd98 \uc804\ub7b5\uc801 \uc608\uc0b0 \uacc4\ud68d<\/strong>\uc774 \uc9c4\uc9dc \u2018\uc131\uacfc\u2019\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p data-start=\"203\" data-end=\"347\">\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub4e0, \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub4e0 \u2014 <strong data-start=\"314\" data-end=\"328\">\uccb4\uacc4\uc801\uc778 \uc608\uc0b0 \uc6b4\uc601<\/strong>\uc774 \uacb0\uacfc\uc758 \ucc28\uc774\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc81c \uac10\uc5d0 \uc758\uc874\ud558\ub294 \uc608\uc0b0 \uc9d1\ud589\uc740 \uadf8\ub9cc. \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8 \uae00\uc5d0\uc11c \uc608\uc0b0 \ucd5c\uc801\ud654\uc758 \ud575\uc2ec\uc744 \ud558\ub098\uc529 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uad11\uace0 \uc608\uc0b0\uc774 \uc911\uc694\ud55c \uc774\uc720<\/strong><\/h2>\n<h5>\uad11\uace0 \uc608\uc0b0\uc774\ub780?<\/h5>\n<p>\uad11\uace0 \uc608\uc0b0\uc740 \uc77c\uc815 \uae30\uac04 \ub3d9\uc548 <strong data-start=\"169\" data-end=\"206\">\uac01 \uad11\uace0 \ucc44\ub110\uc5d0 \uc5bc\ub9c8\uc758 \ube44\uc6a9\uc744 \ud22c\uc785\ud560\uc9c0 \uacc4\ud68d\ud558\ub294 \uc804\ub7b5\uc801 \uad6c\uc870<\/strong>\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc608\uc0b0\uc744 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub530\ub77c \ubc30\ubd84\ud558\uace0, \uc9c0\ucd9c\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ud1b5\uc81c\ud558\uba70, \uc131\uacfc\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h5>\uc65c \uad11\uace0 \uc608\uc0b0\uc774 \ud544\uc694\ud560\uae4c\uc694?<\/h5>\n<p>\uba85\ud655\ud55c \uad11\uace0 \uc608\uc0b0 \uc804\ub7b5\uc774 \uc5c6\ub2e4\uba74 \ud2b9\uc815 \ucc44\ub110\uc5d0 \uacfc\ub3c4\ud558\uac8c \uc608\uc0b0\uc744 \uc4f0\ub294 \ubc18\uba74, \ub2e4\ub978 \ucc44\ub110\uc758 \uae30\ud68c\ub97c \ub193\uce58\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4 \ub300\ubd80\ubd84\uc758 \uc608\uc0b0\uc744 \uc18c\uc15c\ubbf8\ub514\uc5b4 \uad11\uace0\uc5d0\ub9cc \uc9d1\uc911\ud55c\ub2e4\uba74 \uac80\uc0c9 \uad11\uace0\ub098 \ub514\uc2a4\ud50c\ub808\uc774 \ucc44\ub110\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uc131\uacfc\ub97c \uac04\uacfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ucc98\ub7fc \ub2e8\uae30\uc801\uc73c\ub85c\ub294 \ud6a8\uacfc\uac00 \uc788\uc5b4 \ubcf4\uc5ec\ub3c4 \ud50c\ub7ab\ud3fc \ube44\uc6a9\uc774 \uae09\ub4f1\ud558\uac70\ub098 \uc2dc\uc7a5 \ubc18\uc751\uc774 \ubc14\ub00c\uba74 \uacb0\uacfc\ub294 \uc27d\uac8c \ud754\ub4e4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uade0\ud615 \uc7a1\ud78c \uc608\uc0b0 \ubc30\ubd84\uc740 \ud55c \ucc44\ub110\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 <strong data-start=\"538\" data-end=\"566\">\ub2e4\uc591\ud55c \uc811\uc810\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc5ec\uc720\uc640 \uc720\uc5f0\uc131<\/strong>\uc744 \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ud6a8\uacfc\uc801\uc778 \uad11\uace0 \uc608\uc0b0 \uc804\ub7b5<\/strong><\/h2>\n<ul>\n<li><strong>\uc131\uacfc \uc911\uc2ec\uc758 \uc608\uc0b0 \ubc30\ubd84 :\u00a0<\/strong>\ucc44\ub110\ub9c8\ub2e4 \uc5ed\ud560\uacfc \uc131\uacfc\ub294 \ub2e4\ub985\ub2c8\ub2e4. \uc5b4\ub5a4 \ucc44\ub110\uc740 \uc804\ud658\uc744 \uc720\ub3c4\ud558\uace0, \uc5b4\ub5a4 \ucc44\ub110\uc740 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294\ub370\uc694. \ud6a8\uacfc\uc801\uc778 \uc608\uc0b0 \uc804\ub7b5\uc740 <strong data-start=\"731\" data-end=\"752\">\uc131\uacfc\uac00 \ub192\uc740 \ucc44\ub110\uc5d0 \uc9d1\uc911\ud558\uba74\uc11c\ub3c4<\/strong>, \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \uc704\ud55c <strong data-start=\"718\" data-end=\"728\">\ud14c\uc2a4\ud2b8 \uc608\uc0b0<\/strong>\uc744 \ub0a8\uaca8\ub450\ub294 \uac83\uc774 \ud604\uba85\ud55c \uc804\ub7b5\uc785\ub2c8\ub2e4<\/li>\n<li><strong>\uace0\uc815\ube44\uc640 \ubcc0\ub3d9\ube44\uc758 \uade0\ud615 :<\/strong>\u00a0\ud50c\ub7ab\ud3fc \uc218\uc218\ub8cc\ub098 \uad11\uace0 \ub300\ud589 \uc11c\ube44\uc2a4\ucc98\ub7fc \ub9e4\ub2ec \ubc1c\uc0dd\ud558\ub294 \uace0\uc815\ube44\uac00 \uc788\ub294 \ubc18\uba74, \ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC)\uc774\ub098 \ub178\ucd9c\ub2f9 \ube44\uc6a9(CPM)\uc740 \uc218\uc694\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. <strong data-start=\"904\" data-end=\"939\">\uace0\uc815\ube44\ub294 \ud6a8\uc728\uc801\uc73c\ub85c \uc720\uc9c0\ud558\uace0, \ubcc0\ub3d9\ube44\ub294 \uc131\uacfc\uc5d0 \ub530\ub77c \uc870\uc815<\/strong>\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>ROI(\ud22c\uc790 \ub300\ube44 \uc218\uc775) \ucd94\uc801<\/strong> : &#8220;\uc5bc\ub9c8\ub97c \uc37c\ub294\uac00\u201d\ubcf4\ub2e4 \uc911\uc694\ud55c \uac74 \u201c\uadf8 \ube44\uc6a9\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \uc131\uacfc\ub97c \ub0c8\ub294\uac00\u201d\uc785\ub2c8\ub2e4. \uc804\ud658\ub2f9 \ube44\uc6a9(CPA), \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960(ROAS) \ub4f1 \ud575\uc2ec \uc9c0\ud45c\ub97c \uafb8\uc900\ud788 \ucd94\uc801\ud574\uc57c \uc608\uc0b0\uc774 \uc758\ubbf8 \uc5c6\uc774 \uc0ac\ub77c\uc9c0\ub294 \uac78 \ub9c9\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\ub9c8\ucf00\ud305 \ud37c\ub110\ubcc4\ub85c \uc608\uc0b0\uc744 \ubc30\ubd84\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n<p>\uc2a4\ub9c8\ud2b8\ud55c \uad11\uace0 \uc608\uc0b0 \uc6b4\uc601\uc740 <strong data-start=\"166\" data-end=\"204\">\uc18c\ube44\uc790\uc758 \uc5ec\uc815 \uc804 \ub2e8\uacc4\u2014\ubc1c\uacac\ubd80\ud130 \uad6c\ub9e4\uae4c\uc9c0\u2014\ub97c \ubaa8\ub450 \uc544\uc6b0\ub974\ub294 \uac83<\/strong>\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<br data-start=\"213\" data-end=\"216\" \/>\uc989, \uac01 \ub2e8\uacc4\uc758 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uc608\uc0b0\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ub098\ub204\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n<p data-start=\"267\" data-end=\"294\">\uadf8\ub7fc \ud37c\ub110\ubcc4\ub85c \uc5b4\ub5bb\uac8c \uc608\uc0b0\uc744 \ub098\ub204\uba74 \uc88b\uc744\uae4c\uc694?<\/p>\n<ul>\n<li><strong>Awareness (\uc778\uc9c0 \ub2e8\uacc4)<\/strong> : \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \ube44\ub514\uc624 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 <strong data-start=\"322\" data-end=\"354\"><strong data-start=\"322\" data-end=\"354\">\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\uace0 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uc138\uc694. <\/strong><\/strong>\uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc811\ud55c \uc0ac\ub78c\ub4e4\uc774 \u2018\uc774 \ube0c\ub79c\ub4dc, \uad1c\ucc2e\ub2e4\u2019\uace0 \ub290\ub07c\uac8c \ub9cc\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>Consideration (\uace0\ub824 \ub2e8\uacc4)<\/strong> : \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, \uc774\uba54\uc77c \ucea0\ud398\uc778, \ubbf8\ub4dc \ud37c\ub110 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub97c \ud65c\uc6a9\ud574 \uc18c\ube44\uc790\uac00 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc62c\ub9ac\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uc73c\uc138\uc694. \uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 <strong data-start=\"574\" data-end=\"601\">\uad00\uc2ec\uc744 \uc2ec\ud654\uc2dc\ud0a4\uace0 \uad6c\ub9e4 \uacb0\uc815\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \uac83<\/strong>\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>Conversion (\uc804\ud658 \ub2e8\uacc4)<\/strong> : \uc774\uc81c\ub294 \uad00\uc2ec\uc744 \ud589\ub3d9\uc73c\ub85c \ubc14\uafc0 \ucc28\ub840\uc785\ub2c8\ub2e4. \uac80\uc0c9 \uad11\uace0\ub294 <strong data-start=\"707\" data-end=\"739\">\uad6c\ub9e4 \uc758\uc0ac\uac00 \ub69c\ub837\ud55c \uc18c\ube44\uc790\ub97c \uc9c1\uc811 \ud589\ub3d9\uc73c\ub85c \uc720\ub3c4\ud558\uace0 <\/strong>\ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub294 <strong data-start=\"699\" data-end=\"736\">\uae30\uc874 \ubc29\ubb38\uc790\ub97c \ub2e4\uc2dc \ub04c\uc5b4\uc640 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\uac8c \ud569\ub2c8\ub2e4. <\/strong>\ud575\uc2ec\uc740 <strong data-start=\"743\" data-end=\"766\">\u2018\uad00\uc2ec\u2019\uc744 \u2018\ud589\ub3d9\u2019\uc73c\ub85c \uc804\ud658\ud558\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uac01 \ub2e8\uacc4\uc5d0 <strong data-start=\"779\" data-end=\"795\">\uade0\ud615 \uc788\uac8c \uc608\uc0b0\uc744 \ubd84\ubc30<\/strong>\ud558\uba74, \uc989\uac01\uc801\uc778 \uc131\uacfc\ubfd0 \uc544\ub2c8\ub77c <strong data-start=\"814\" data-end=\"831\">\uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc758 \uae30\ubc18<\/strong>\uc744 \ud568\uaed8 \ub9c8\ub828\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3 data-start=\"146\" data-end=\"178\"><strong data-start=\"150\" data-end=\"178\">\uc608\uc0b0 \ud6a8\uc728\uc744 \ub192\uc774\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc \uc120\ud0dd \uc804\ub7b5<\/strong><\/h3>\n<p data-start=\"156\" data-end=\"233\">\uc131\uacfc \uc911\uc2ec\uc758 \uc608\uc0b0 \uc6b4\uc601\uc740 <strong data-start=\"170\" data-end=\"187\">\ud50c\ub7ab\ud3fc \uc120\ud0dd\uc5d0\uc11c\ubd80\ud130 \uc2dc\uc791<\/strong>\ub429\ub2c8\ub2e4. \ud575\uc2ec\uc740 \ucea0\ud398\uc778\uc758 <strong data-start=\"201\" data-end=\"227\">\ubaa9\uc801\uc5d0 \ub9de\ub294 \ucc44\ub110\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \uace0\ub974\ub294 \uac83\uc778\ub370\uc694.<\/strong><\/p>\n<p data-start=\"156\" data-end=\"233\">\n<p><strong data-start=\"235\" data-end=\"261\">\uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uc18c\ube44\uc790\ub97c \uc704\ud55c \uac80\uc0c9 \uad11\uace0<\/strong><\/p>\n<p>\uac80\uc0c9 \uad11\uace0\ub294 \uba85\ud655\ud55c \uad6c\ub9e4 \uc758\ub3c4\ub97c \uac00\uc9c4 \uace0\uac1d\uc5d0\uac8c <strong data-start=\"332\" data-end=\"344\">\uc989\uac01\uc801\uc73c\ub85c \ub3c4\ub2ec<\/strong>\ud560 \uc218 \uc788\ub294 \ucc44\ub110\uc785\ub2c8\ub2e4. \uad6c\uae00 \uc560\uc988(Google Ads)\uc640 \uac19\uc740 \uac80\uc0c9 \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc740 \u2018\uc9c0\uae08 \uad6c\ub9e4\ub97c \uace0\ub824 \uc911\uc778\u2019 \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \ub178\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"368\" data-end=\"397\">\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uad00\uc2ec \uc720\ub3c4\ub97c \uc704\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4<\/strong><\/p>\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 <strong data-start=\"496\" data-end=\"510\">\uace0\uac1d \ucc38\uc5ec\ub97c \ud65c\uc131\ud654<\/strong>\ud558\ub294 \ub370 \uac15\ub825\ud55c \uc218\ub2e8\uc785\ub2c8\ub2e4. \uba54\ud0c0(Meta) \ud50c\ub7ab\ud3fc\uc740 \ud3ed\ub113\uc740 \ub3c4\ub2ec\ubfd0 \uc544\ub2c8\ub77c \uc778\ud130\ub799\ud2f0\ube0c\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \ud1b5\ud574 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ud638\uac10\uacfc \uad00\uc2ec\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"520\" data-end=\"549\">\ub3c4\ub2ec \ud655\ub300\uc640 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc704\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0<\/strong><\/p>\n<p data-start=\"520\" data-end=\"678\">\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uace0 \uc774\ud0c8\ud55c \ubc29\ubb38\uc790\ub97c <strong data-start=\"665\" data-end=\"683\">\ub2e4\uc2dc \uc720\uc785\uc2dc\ud0a4\ub294 \ub370 \ud6a8\uacfc\uc801<\/strong>\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud06c\ub9ac\ud14c\uc624\uc758 \uc194\ub8e8\uc158\uc740 \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ub2e4\uc774\ub098\ubbf9\ud55c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ub178\ucd9c\ud574, \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc744 \ub2e4\uc2dc \ub5a0\uc62c\ub9ac\uace0 \ucd5c\uc885 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"520\" data-end=\"678\">\n<h2><strong>\uc2a4\ub9c8\ud2b8\ud55c \uad11\uace0 \uc608\uc0b0\uc744 \uc704\ud55c \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc<\/strong><\/h2>\n<p data-start=\"796\" data-end=\"896\">\uad11\uace0 \uc608\uc0b0\uc744 \uc138\uc6b0\ub294 \uc77c\uc740 \ubcf5\uc7a1\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uaddc\ubaa8\uc640 \uc0c1\uad00\uc5c6\uc774, <strong data-start=\"836\" data-end=\"850\">\uad6c\uc870\uc801\uc778 \uc811\uadfc \ubc29\uc2dd<\/strong>\uc744 \ub530\ub974\uba74 \uc608\uc0b0\uc758 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc758 \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc\ub97c \ucc38\uace0\ud574 \ubcf4\uc138\uc694.<\/p>\n<ol>\n<li><strong>\uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815 : <\/strong>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \ub9ac\ub4dc \ud655\ubcf4, \uc804\ud658 \uc720\ub3c4 \ub4f1 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc815\uc758\ud558\uc138\uc694. \uc608\uc0b0\uc740 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc838\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4 \uc774\ud574 :<\/strong> \uace0\uac1d\uc774 \uc5b4\ub514\uc5d0\uc11c \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0, \uc5b4\ub5a4 \uc694\uc778\uc5d0 \uc601\ud5a5\uc744 \ubc1b\ub294\uc9c0 \ud30c\uc545\ud558\uba74 \uc5b4\ub5a4 \ud50c\ub7ab\ud3fc\uacfc \uad11\uace0 \ud3ec\ub9f7\uc5d0 \uc9d1\uc911\ud574\uc57c \ud560\uc9c0 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4.<\/li>\n<li><strong>\uacfc\uac70 \ub370\uc774\ud130 \ubd84\uc11d :\u00a0<\/strong>\uc774\uc804 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uac80\ud1a0\ud574 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc774\uc5c8\ub294\uc9c0, \ubb34\uc5c7\uc774 \uac1c\uc120\uc774 \ud544\uc694\ud55c\uc9c0 \ud655\uc778\ud558\uc138\uc694. \ub370\uc774\ud130\ub294 \ubd88\ud544\uc694\ud55c \ub0ad\ube44\ub97c \uc904\uc774\uace0 \ub354 \ub098\uc740 \ud310\ub2e8\uc744 \ub3d5\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc608\uc0b0\uc758 \uade0\ud615 \uc788\ub294 \ubc30\ubd84 : <\/strong>\uace0\uac1d \uc5ec\uc815 \ub2e8\uacc4(\ud37c\ub110)\uc640 \ucc44\ub110\ubcc4 \uc5ed\ud560\uc5d0 \ub530\ub77c \uc608\uc0b0\uc744 \ub098\ub204\uc138\uc694. \uc77c\ubd80 \uc608\uc0b0\uc740 \ud14c\uc2a4\ud2b8\ub098 \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uc720\uc5f0\ud558\uac8c \ub0a8\uaca8\ub450\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc131\uacfc \ucd94\uc801 \ubc0f \ubd84\uc11d : <\/strong>ROAS, CPA, \uc804\ud658\uc728 \ub4f1 \ud575\uc2ec \uc9c0\ud45c\ub97c \ubd84\uc11d \ub3c4\uad6c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694.<\/li>\n<li><strong>\uc131\uacfc\uc5d0 \ub530\ub978 \uc720\uc5f0\ud55c \uc870\uc815 : <\/strong>\uad11\uace0 \uc608\uc0b0\uc740 \uace0\uc815\ub41c \uc22b\uc790\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc131\uacfc\uac00 \uc88b\uc740 \ucc44\ub110\uc5d0\ub294 \uc608\uc0b0\uc744 \ub354 \ubc30\ubd84\ud558\uace0, \ud6a8\uc728\uc774 \ub5a8\uc5b4\uc9c0\ub294 \ucc44\ub110\uc740 \ucd5c\uc801\ud654\ud558\uac70\ub098 \ub300\uccb4 \uc804\ub7b5\uc744 \uace0\ubbfc\ud558\uc138\uc694.<\/li>\n<\/ol>\n<p data-start=\"1511\" data-end=\"1621\">\uad11\uace0 \uc608\uc0b0\uc740 <strong data-start=\"1518\" data-end=\"1559\">\uc815\ud574\ub450\uace0 \ub05d\ub0b4\ub294 \ube44\uc6a9\ud45c\uac00 \uc544\ub2c8\ub77c, \ub370\uc774\ud130\uc5d0 \ub530\ub77c \uc9c4\ud654\ud558\ub294 \uc804\ub7b5 \uc790\uc0b0<\/strong>\uc785\ub2c8\ub2e4. \uc131\uacfc\ub97c \uafb8\uc900\ud788 \ucd94\uc801\ud558\uace0 \uc720\uc5f0\ud558\uac8c \uc870\uc815\ud560\uc218\ub85d, \uac19\uc740 \uc608\uc0b0\uc73c\ub85c \ub354 \ud070 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"1511\" data-end=\"1621\">\n<h2 data-start=\"220\" data-end=\"248\"><strong data-start=\"220\" data-end=\"246\">\uad11\uace0\ube44 \ud6a8\uc728\uc744 \ub192\uc774\ub294 \uad00\ub9ac\uc640 \ucd5c\uc801\ud654 \uc804\ub7b5<\/strong><\/h2>\n<p>\uad11\uace0 \uc608\uc0b0\uc744 \uc138\uc6b0\ub294 \uac83\uc740 \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc9c4\uc9dc \uc911\uc694\ud55c \uac74, <strong data-start=\"200\" data-end=\"236\">\uadf8 \uc608\uc0b0\uc744 \uc5bc\ub9c8\ub098 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\ub290\ub0d0<\/strong>\uc785\ub2c8\ub2e4. \uc608\uc0b0\uc744 \uc138\ubc00\ud558\uac8c \uc810\uac80\ud558\uace0 \uc870\uc815\ud560\uc218\ub85d \ub354 \ub098\uc740 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uad11\uace0 \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uae30 \uc704\ud55c \uc8fc\uc694 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc608\uc0b0\uc744 \uc8fc\uae30\uc801\uc73c\ub85c \uc810\uac80\ud558\uace0 \uc870\uc815\ud558\uc138\uc694 :\u00a0<\/strong>\uc18c\ube44\uc790 \ud589\ub3d9, \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc, \ud50c\ub7ab\ud3fc \ube44\uc6a9\uc740 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud569\ub2c8\ub2e4. \uc815\uae30\uc801\uc73c\ub85c \uc608\uc0b0\uc744 \uac80\ud1a0\ud558\uba74 <strong data-start=\"401\" data-end=\"434\">\uc131\uacfc\uac00 \ub0ae\uc740 \uc601\uc5ed\uc758 \ub0ad\ube44\ub97c \uc904\uc774\uace0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ud3ec\ucc29<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \uaf3c\uaf3c\ud788 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694 :<\/strong> \uc9c0\ud45c\ub294 <strong data-start=\"489\" data-end=\"517\">\ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc774\uace0, \uc5b4\ub514\uc5d0 \ub0ad\ube44\uac00 \ubc1c\uc0dd\ud558\ub294\uc9c0<\/strong>\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. ROAS, CPA, \uc804\ud658\uc728 \ub4f1 \ud575\uc2ec \uc9c0\ud45c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uc801\ud558\uba74 <strong data-start=\"563\" data-end=\"584\">\ub370\uc774\ud130 \uae30\ubc18\uc758 \ud6a8\uc728\uc801\uc778 \uc758\uc0ac\uacb0\uc815<\/strong>\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>A\/B \ud14c\uc2a4\ud2b8\ub85c \uc608\uc0b0 \ubc30\ubd84\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694 :\u00a0<\/strong>\ud604\uc7ac \uc608\uc0b0 \ubc30\ubd84\uc774 \ucd5c\uc801\uc778\uc9c0 \ud655\uc2e0\uc774 \uc5c6\ub2e4\uba74, <strong data-start=\"654\" data-end=\"682\">\ucc44\ub110\uc774\ub098 \ud37c\ub110 \ub2e8\uacc4\ubcc4\ub85c \uc18c\uaddc\ubaa8 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589<\/strong>\ud574\ubcf4\uc138\uc694. \uc774\ub97c \ud1b5\ud574 <strong data-start=\"696\" data-end=\"719\">\uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uc608\uc0b0 \uad6c\uc870<\/strong>\ub97c \ucc3e\uc544\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 data-start=\"741\" data-end=\"772\"><strong>\ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \ud55c \ub2e8\uacc4 \ub354 \uc131\uc7a5\ud558\uc138\uc694<\/strong><\/h3>\n<p data-start=\"774\" data-end=\"910\">\uc544\ubb34\ub9ac \ud6cc\ub96d\ud55c \uc804\ub7b5\uc774\ub77c\ub3c4 <strong data-start=\"786\" data-end=\"820\">\uc62c\ubc14\ub978 \ub3c4\uad6c\uc640 \uc194\ub8e8\uc158\uc774<\/strong><strong data-start=\"780\" data-end=\"808\">\u00a0\ub4b7\ubc1b\uce68\ub418\uc9c0 \uc54a\uc73c\uba74 \ud6a8\uacfc\ub294 \uc81c\ud55c\uc801<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p data-start=\"766\" data-end=\"901\">\ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0 \uc608\uc0b0\uc758 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\uace0, <strong data-start=\"839\" data-end=\"868\">\uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uba70 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub97c \ucc3d\ucd9c<\/strong>\ud560 \uc218 \uc788\ub294<br data-start=\"874\" data-end=\"877\" \/>\ucee4\uba38\uc2a4 \uc911\uc2ec\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p data-start=\"903\" data-end=\"982\"><a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\uc9c0\uae08 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00<\/a>\uc640 \uc0c1\ub2f4\ud574 \ubcf4\uc138\uc694. \ub370\uc774\ud130 \uc911\uc2ec\uc758 \ucd5c\uc801\ud654 \uc804\ub7b5\uc73c\ub85c <strong data-start=\"234\" data-end=\"266\">\uad11\uace0 \uc608\uc0b0\uc758 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\uace0 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub85c \uc5f0\uacb0<\/strong>\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0 \uc608\uc0b0\uc744 \uc368\ub3c4 \uacb0\uacfc\uac00 \uae30\ub300\ub9cc\ud07c \ub098\uc624\uc9c0 \uc54a\uc558\ub358 \uc801, \uc788\uc73c\uc2e0\uac00\uc694? \ud074\ub9ad \uc218\ub294 \uc5b4\ub290 \uc815\ub3c4 \ub098\uc624\uc9c0\ub9cc, \uc815\uc791 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub294 \uccb4\uac10\ub418\uc9c0 \uc54a\uc744 \ub54c\uac00 \uc788\ub294\ub370\uc694. \uc774\ub7f4 \ub54c\uc77c\uc218\ub85d \uad11\uace0 \uc608\uc0b0\uc744 \u2018\ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c\u2019 \uc6b4\uc601\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uad11\uace0\uac00 \ub178\ucd9c\ub420 \uc218 \uc788\ub294 \ucc44\ub110\uc740 \ub118\uccd0\ub098\uc9c0\ub9cc, \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc5d0 \uc608\uc0b0\uc744 \ubb34\uc791\uc815 \ubd84\ubc30\ud558\uae30\ubcf4\ub2e4 \ubaa9\ud45c\uc5d0 \ub9de\ucd98 \uc804\ub7b5\uc801 \uc608\uc0b0 \uacc4\ud68d\uc774 \uc9c4\uc9dc \u2018\uc131\uacfc\u2019\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub4e0, \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub4e0 \u2014 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":21434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[559],"class_list":{"0":"post-21433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-enterprise","9":"criteo-business-agency","10":"criteo-business-data-owner","11":"criteo-business-retail-media","12":"criteo-business-publisher","13":"criteo-business-small-and-medium","14":"criteo-platform-commerce-growth","15":"criteo-platform-commerce-max","16":"criteo-topic-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uad11\uace0 \uc608\uc0b0 A to Z: \uc2a4\ub9c8\ud2b8\ud55c \uc608\uc0b0 \uc6b4\uc601\uc73c\ub85c \uad11\uace0 \ud6a8\uacfc \ub192\uc774\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub370\uc774\ud130 \uae30\ubc18\uc758 \uad11\uace0 \uc608\uc0b0 \uad00\ub9ac\ub85c \ud50c\ub7ab\ud3fc \uc120\ud0dd\ubd80\ud130 \ub9c8\ucf00\ud305 \ud37c\ub110\ubcc4 \uc608\uc0b0 \ubc30\ubd84\uae4c\uc9c0 \uccb4\uacc4\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uc138\uc694. \ud6a8\uc728\uc801\uc778 \uc804\ub7b5\uc73c\ub85c \uad11\uace0 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0, \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4\uac00\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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