{"id":21521,"date":"2025-04-30T04:33:24","date_gmt":"2025-04-30T08:33:24","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413323"},"modified":"2026-01-12T17:12:50","modified_gmt":"2026-01-12T08:12:50","slug":"my-take-differentiation-thy-name-is-commerce","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/my-take-differentiation-thy-name-is-commerce\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\uc2ed \uc778\uc0ac\uc774\ud2b8: \ucc28\ubcc4\ud654\uc758 \ub610 \ub2e4\ub978 \uc774\ub984, \ucee4\uba38\uc2a4"},"content":{"rendered":"

\ucc98\uc74c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub97c \uc811\ud588\ub358 \uc21c\uac04\uc774 \uc544\uc9c1\ub3c4 \uc0dd\uc0dd\ud569\ub2c8\ub2e4. \uc81c\uac00 \uc77c\ud558\ub358 \uacf3\uc740 \uc138\uacc4 \ucd5c\ucd08\uc758 \ub9c8\ucf00\ud305 \ud14c\ud06c\ub180\ub85c\uc9c0 \uae30\uc5c5 \uc911 \ud558\ub098\uc600\ub358 [x+1]\uc5c8\uc8e0.<\/p>\n

\uadf8 \ud68c\uc758\uc2e4\uc740 200\uac1c\uc758 \ubc31\uc5f4\uc804\uad6c\uac00 \uac01\uae30 \ub2e4\ub978 \ub192\uc774\ub85c \ucc9c\uc7a5\uc5d0\uc11c \ub9e4\ub2ec\ub824 \uc788\ub294 \uc0f9\ub4e4\ub9ac\uc5d0\ub85c \uc7a5\uc2dd\ub418\uc5b4 \uc788\uc5c8\ub294\ub370, \uc544\ub984\ub2f5\uc9c0\ub9cc \ud63c\ub780\uc2a4\ub7ec\uc6e0\uace0, \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ub054\ucc0d\ud558\uac8c \ub354\uc6e0\uc2b5\ub2c8\ub2e4. 2008\ub144, \uadf8\uac8c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ud604\uc2e4\uc774\uc5c8\uc5b4\uc694.<\/p>\n

\ub2f9\uc2dc \uc800\ub294 \uc548\uc815\uc801\uc778 \ucee8\uc124\ud305 \ucee4\ub9ac\uc5b4\ub97c \uc811\uace0, \uad11\uace0\ub97c \uc810\uc2ec \ubbf8\ud305\uc774\ub098 \uc804\ud654 \ud1b5\ud654, \ud329\uc2a4, \uc545\uc218\ub85c \uc0ac\uace0\ud30c\ub294 \ub300\uc2e0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uac70\ub798\ud560 \uc218 \uc788\ub2e4\ub294 \u2018\ubb34\ubaa8\ud55c\u2019 \uc544\uc774\ub514\uc5b4\uc5d0 \ub6f0\uc5b4\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub54c \uc6b0\ub9ac\uac00 \ub9cc\ub4e4\ub358 \uad11\uace0 \uc0dd\ud0dc\uacc4\ub294 \uc774\ub984\uc870\ucc28 \uc81c\ub300\ub85c \uc5c6\uc5c8\uc8e0. \uc775\uc2a4\uccb4\uc778\uc9c0, DSP, \uadf8\ub9ac\uace0 \uba87 \uc548 \ub418\ub294 \ud601\uc2e0\uc801\uc778 \ud37c\ube14\ub9ac\uc154\ub4e4\uc744 \uc5ee\uc73c\uba70 \u2018\uc774\uac8c \uacfc\uc5f0 \uc791\ub3d9\ud560\uae4c?\u2019 \ud558\ub294 \ub9c8\uc74c\uc73c\ub85c \ub2ec\ub824\uac14\uc2b5\ub2c8\ub2e4. \ud63c\ub780\uc2a4\ub7fd\uace0, \uc608\uce21 \ubd88\uac00\ub2a5\ud588\uc9c0\ub9cc, \uc815\ub9d0 \uc190\uc744 \uac77\uc5b4\ubd99\uc774\uace0 \ub6f0\uc5b4\ub4e0 \uc0ac\ub78c\ub4e4\uc5d0\uac90 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc138\uc0c1\uc774 \uc5f4\ub9ac\uace0 \uc788\uc5c8\uc5b4\uc694.<\/p>\n

\uc800\ub294 \ub2e4\ud589\ud788 \uadf8 \uc911 \ud55c \uba85\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc18c\uaddc\ubaa8 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c 1\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc0b0\uc5c5\uc774 \ub418\uae30\uae4c\uc9c0<\/h2>\n

\uadf8 \ud6c4 \uc218\uc2ed \ub144\uc774 \uc9c0\ub098, \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc0b0\uc5c5\uc740 \uc804\ud600 \ub2e4\ub978 \ubaa8\uc2b5\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

2010\ub144\ub300 \uc911\ubc18 \ud5e4\ub354\ube44\ub529\uc774 \ub300\uc911\ud654\ub418\uba74\uc11c, \ubaa8\ub4e0 SSP\ub4e4\uc774 \uae30\uc220\uc801\uc73c\ub85c \ube44\uc2b7\ud55c \uc218\uc900\uc5d0 \ub3c4\ub2ec\ud558\uac8c \ub418\uc5c8\uc8e0. “\ub204\uac00 \uc5b4\ub5a4 \ud37c\ube14\ub9ac\uc154\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub290\ub0d0”\ub294 \uc9c8\ubb38\uc740 \uace7 “3\uac1c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uac00\ub2a5\ud55c \uc77c\uc744 \uad73\uc774 15\uac1c \ud50c\ub7ab\ud3fc\uc744 \uc624\uac00\uc57c \ud560\uae4c?”\uc73c\ub85c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \uacf5\uae09 \uc811\uadfc\uc740 \uae30\ubcf8\uc774 \ub418\uc5c8\uace0, \uac00\uaca9\ub9cc\uc73c\ub85c \uacbd\uc7c1\ud558\ub358 \uc2dc\ub300\ub294 \ub05d\ub0ac\uc5b4\uc694.<\/p>\n

\ubaa8\ub450\uac00 \ube44\uc2b7\ud574\uc9c0\uc790, \uc9c4\uc9dc \ucc28\ubcc4\ud654 \uc694\uc18c\ub294 \u2018\uacf5\uae09\ub9dd \ub0b4\uc758 \ub610 \ud558\ub098\uc758 \uac70\uc810\u2019\uc774 \uc544\ub2c8\ub77c \u2018\uc2e4\uc9c8\uc801\uc778 \uac00\uce58\u2019\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ub418\uc5c8\uc8e0.<\/p>\n

\uc2dc\uc7a5 \uc9c4\uc785 \uc7a5\ubcbd\uc774 \ub0ae\uc544\uc9c0\uba74\uc11c \ud50c\ub808\uc774\uc5b4\ub4e4\uc774 \ub09c\ub9bd\ud588\uace0, 2018\ub144 \ubb34\ub835\uc5d0\ub294 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154 \uac04 \uac70\ub9ac\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \uba40\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc218\ub9ce\uc740 \uc911\uac04 \ub9e4\uac1c\uccb4\ub4e4\uc774 \ube44\ub529 \ud750\ub984\uc744 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4e4\uace0 \uc788\uc5c8\uc8e0. \uc774\ub7f0 \uc0c1\ud669 \uc18d\uc5d0 SSP\ub4e4\uc740 \ucc28\ubcc4\ud654\ub0d0 \uc544\ub2c8\uba74 \ud1b5\ud569\uc774\ub0d0 \ub450 \uac00\uc9c0 \ubc29\ud5a5 \uc911 \ud558\ub098\ub97c \uacb0\uc815\ud574\uc57c\ub9cc \ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7f0 \uc18c\uc6a9\ub3cc\uc774 \uc18d\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\ub294 \uc791\uc740 \uc2a4\ud0c0\ud2b8\uc5c5 \ud558\ub098\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. IPONWEB\ub77c\ub294 \uc791\uc9c0\ub9cc \uac15\ub825\ud55c \uae30\uc220 \ud68c\uc0ac\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 \uadf8 \uc21c\uac04\ubd80\ud130, \ud06c\ub9ac\ud14c\uc624 SSP\uac00 \uac00\uc57c \ud560 \ucc28\ubcc4\ud654\uc758 \ubc29\ud5a5\uc774 \uba85\ud655\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4\ub97c \uc704\ud55c SSP\uac00 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid)\ub97c \ucee4\uba38\uc2a4\ub97c \uc704\ud574 \uad6c\ucd95\ub41c \uc138\uacc4 \ucd5c\ucd08\uc758 SSP\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ubb34\uc2a8 \uc758\ubbf8\uc778\uc9c0 \uac04\ub2e8\ud788 \uc124\uba85\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804\ud1b5\uc801\uc778 SSP\ub294 \uad11\uace0 \ub178\ucd9c\uc744 \uac70\ub798\ud558\ub294 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub3c4 \uadf8\uac83\uc744 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5ec\uae30\uc5d0 \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00, ‘\ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4’\uae4c\uc9c0 \ud568\uaed8 \uac70\ub798\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub294 \uacf5\uae09(Supply), \uc624\ub514\uc5b8\uc2a4(Audience), \uacbd\ud5d8(Experience), \ubbf8\ub514\uc5b4 \ud50c\ub798\ub2dd(Planning)\uc758 \ub124 \uac00\uc9c0 \ucd95\uc744 \ud558\ub098\uc758 \uacf5\uae09 \uacbd\ub85c\ub85c \ud1b5\ud569\ud569\ub2c8\ub2e4. \uc989, \ube0c\ub79c\ub4dc\uc758 \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\uc640 \ud37c\ube14\ub9ac\uc154\uc758 \uad11\uace0 \ub178\ucd9c\uc774 \uacb0\ucf54 \ubd84\ub9ac\ub418\uc9c0 \uc54a\ub3c4\ub85d \uc5f0\uacb0\ud574\uc8fc\ub294 \uac70\uc8e0. \uc774\uc81c \uad11\uace0\uc8fc\ub098 \uc5d0\uc774\uc804\uc2dc\ub294 \uc6d0\ud558\ub294 DSP\ub97c \uadf8\ub300\ub85c \uc0ac\uc6a9\ud558\uba74\uc11c\ub3c4, Criteo\uc758 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ub2e8\uc77c Deal ID\ub85c \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ub2e8 \ud37c\ub110 \ubbf8\ub514\uc5b4\uac00 \uc2e4\uc81c \uad6c\ub9e4 \ud589\ub3d9\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uac83\uc744 \uc9c1\uc811 \ud655\uc778\ud560 \uc218 \uc788\uac8c \ub418\ub294 \uac81\ub2c8\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 \uadf8 \ud6a8\uacfc\ub294 \ub370\uc774\ud130\uac00 \uc99d\uba85\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ubbf8 \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \ud37c\ud3ec\uba3c\uc2a4 \ubc0f \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \uc9d1\ud589\ud558\uace0 \uc788\ub294 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub4e4\uc740 \uae30\uc874 \ubc94\uc8fc\uc5d0 \uc18d\ud558\uc9c0 \uc54a\ub294 \uc608\uc0b0\uc774 \uc874\uc7ac\ud588\uc5b4\uc694. \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub97c \ud1b5\ud574 \uc774 \uc608\uc0b0\uc744 \ubbf8\ub4dc \ubc0f \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc5d0 \ud65c\uc6a9\ud558\uba74\uc11c, \ub2e8\uae30 \ub9e4\ucd9c\uc744 \ub118\uc5b4\uc120 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4 \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uac83\uc774 \ubc14\ub85c \u2018\ucee4\uba38\uc2a4\u2019\uac00 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ucc28\ubcc4\ud654\uc785\ub2c8\ub2e4.<\/p>\n

\uc8fc\ub3c4\uad8c\uc744 \ub418\ucc3e\uc740 \uc5d0\uc774\uc804\uc2dc: \ud050\ub808\uc774\uc158\uc758 \ud798<\/h2>\n

\uacfc\uac70\uc5d0 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc740 SSP\ub97c \ub9c8\uce58 ‘\ubcf4\uc774\uc9c0 \uc54a\uc544\ub3c4 \ub418\ub294 \ubc30\uad00’\ucc98\ub7fc \ucde8\uae09\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc \uc778\ubcf4\uc774\uc2a4 \uac10\uc0ac\ub97c \ud1b5\ud574 \uc228\uaca8\uc9c4 \uc218\uc218\ub8cc\uc640 \uc2a4\ud478\ud551\ub41c \ub3c4\uba54\uc778\uc774 \ub4dc\ub7ec\ub098\uba74\uc11c \uc0c1\ud669\uc774 \ubc14\ub00c\uc5c8\uc8e0. \uc5d0\uc774\uc804\uc2dc\ub4e4\uc740 \ud37c\ube14\ub9ac\uc154\uc640 \ub354 \uac00\uae4c\uc774 \uc5f0\uacb0\ub418\uc5b4\uc57c \ud488\uc9c8\uacfc \ucee8\ud2b8\ub864\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub54c\ubd80\ud130 ‘\ud050\ub808\uc774\uc158’\uc740 \ud544\uc5f0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb3c\ub860 \ud050\ub808\uc774\uc158\uc774 \ub2e8\uc9c0 \uc911\uac04 \ub9c8\uc9c4\uc744 \ub367\ubd99\uc774\ub294 \ud551\uacc4\ub77c\ub294 \uc778\uc2dd\ub3c4 \uc788\uc9c0\ub9cc, \uc774\ub294 \uc5d0\uc774\uc804\uc2dc\uac00 \uc218\ub3d9\uc801\uc77c \ub54c\ub9cc \ud574\ub2f9\ub418\ub294 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ud0a4\ubcf4\ub4dc\ub97c \ub118\uaca8\uc8fc\uba74 \ud050\ub808\uc774\uc158\uc740 \ud22c\uba85\uc131\uc758 \ub3c4\uad6c\ub85c \ubc14\ub01d\ub2c8\ub2e4. \uc5d0\uc774\uc804\uc2dc\ub294 \uc9c1\uc811 \uacf5\uae09\uc744 \uc120\ud0dd\ud558\uace0, \ub370\uc774\ud130\ub97c \uc5b9\uace0, \uad11\uace0 \ube44\uc6a9\uc774 \uc815\ud655\ud788 \uc5b4\ub514\uc5d0 \uc4f0\uc600\ub294\uc9c0 \ucd94\uc801\ud560 \uc218 \uc788\uac8c \ub418\uc8e0.<\/p>\n

\ub370\uc774\ud130 \ud30c\ud2b8\ub108\uac00 \uae30\ub300\ub9cc\ud07c \uae30\uc5ec\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74? \ub85c\uadf8 \ub370\uc774\ud130\ub97c \uadfc\uac70\ub85c \ud611\uc0c1\ud558\uac70\ub098 \uad50\uccb4\ud558\uba74 \ub429\ub2c8\ub2e4. \uc774\ub294 \u2018\ube14\ub799\ubc15\uc2a4\u2019\ub85c \uc5ec\uaca8\uc9c0\ub358 \uad11\uace0\uc5c5\uacc4\uc5d0\uc11c \ub9e4\uc6b0 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 \ub370\uc774\ud130 \uc598\uae30\uac00 \ub098\uc654\uc73c\ub2c8, \ucee4\uba38\uc2a4 \uae30\ubc18 SSP\uc758 \ub610 \ub2e4\ub978 \uac15\uc810\ub3c4 \uc774\uc57c\uae30\ud574\uc57c\uaca0\ub124\uc694.<\/p>\n

\ucee4\uba38\uc2a4 \ub370\uc774\ud130, \uac00\uc7a5 \uac15\ub825\ud55c \ubb34\uae30<\/h2>\n

\ub9ac\ud14c\uc77c\ub7ec\ub294 \uc790\uc0ac\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uae30\uaebc\uc774 \uacf5\uc720\ud558\uc9c0\ub9cc, ‘\uc2a4\ucf00\uc77c’\uc774\ub77c\ub294 \ubcbd\uc774 \ud56d\uc0c1 \uc874\uc7ac\ud558\uc8e0.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \ub2e8\uc77c \uc288\ud37c\ub9c8\ucf13\uc758 \ud0c4\uc0b0\uc74c\ub8cc \uad6c\ub9e4\uc790\ub294 \ud55c\uc815\uc801\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub294 \uc774 \ub370\uc774\ud130\ub97c \ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ub300\ud55c \uc1fc\ud37c \uadf8\ub798\ud504\uc5d0 \uc5f0\uacb0\ud574 \uc815\ubc00\ub3c4\ub97c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc804\uad6d \ub2e8\uc704\ub85c \ud655\uc7a5\uc2dc\ud0b5\ub2c8\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \uc6b4\ub3d9\ud654\ub97c \ucc3e\ub294 \ub7ec\ub108\uc758 \uc720\uc0ac\ud0c0\uac9f\uc744 \uc6d0\ud558\ub098\uc694? \ud55c \ubc88\uc758 \ucffc\ub9ac\ub85c \ucda9\ubd84\ud569\ub2c8\ub2e4. \ucd5c\uadfc 6\uac1c\uc6d4 \ub0b4 \ud50c\ub85c\ub9ac\ub2e4 \uc5ec\ud589\uc744 \uc608\uc57d\ud558\uace0 \uc9c0\uae08\uc740 \uce90\ub9ac\uc5b4\ub97c \uac80\uc0c9 \uc911\uc778 \uace0\uac1d? \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n

\uac8c\ub2e4\uac00 \uc774 \ubaa8\ub4e0 \ub370\uc774\ud130\ub294 \ub51c \ub0b4\ubd80\uc5d0 \uc2e4\ub824 DSP \uacbd\ub9e4 \uc804\uc5d0 \ud544\ud130\ub9c1\ub429\ub2c8\ub2e4. \uc608\uc0b0 \ub0ad\ube44\ub97c \ub9c9\uc544\uc8fc\ub294 \uad6c\uc870\uc8e0.<\/p>\n

\ud37c\ube14\ub9ac\uc154\uc5d0\uac8c\ub3c4 \uc774\ub4dd\uc774 \ub418\ub294 \uac70\ub798<\/h2>\n

\ucee4\uba38\uc2a4 SSP\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ubfd0 \uc544\ub2c8\ub77c \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c\ub3c4 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ud37c\ube14\ub9ac\uc154\ub4e4\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uacf5\uae09\ub9dd\uc758 \ubd88\ud22c\uba85\uc131\uc5d0 \uc624\ub7ab\ub3d9\uc548 \uc2dc\ub2ec\ub824\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub294 \uc5b4\ub5a4 \ub300\ud589\uc0ac\uac00 \uac00\uc7a5 \uc218\uc775\uc131\uc774 \ub192\uc740 \uc624\ud508 \uc775\uc2a4\uccb4\uc778\uc9c0 \uc785\ucc30\uc5d0 \ucc38\uc5ec\ud558\uace0 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \uac70\ub798\uac00 \ucd94\uad6c\ud560 \uac00\uce58\uac00 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\ub610\ud55c, \uac01 \ud398\uc774\uc9c0\uac00 \uc5b4\ub5a4 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ucd08\uacfc \ub610\ub294 \uc800\uc870\ud55c \uc131\uacfc\ub97c \ubcf4\uc774\ub294\uc9c0 \ubd84\uc11d\ud574\uc8fc\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uc778\ub371\uc2a4(Commerce Index)\ub97c \ud1b5\ud574, \ud37c\ube14\ub9ac\uc154\ub294 \uad11\ubc94\uc704\ud55c \uc778\uad6c \ud1b5\uacc4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\uc81c \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \uc0c1\ud488\uc744 \uad6c\uc131\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uc55e\uc73c\ub85c\uc758 \uae38: \ub9ac\ud14c\uc77c\uacfc \uc624\ud508\uc6f9\uc758 \uc9c4\uc9dc \uc5f0\uacb0<\/h2>\n

\uc81c\uac00 \uc62c\ud574 \uac00\uc7a5 \uae30\ub300\ud558\ub294 \ud0a4\uc6cc\ub4dc\ub97c \ud55c \ub2e8\uc5b4\ub85c \ub9d0\ud558\uc790\uba74, \ubc14\ub85c ‘Convergence(\uc735\ud569)’\uc785\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc640 \uc624\ud508\uc6f9 \uac04\uc758 \uad11\uace0 \uacbd\ub85c\uac00 \uc774\uc81c \ud558\ub098\uc758 \ucee4\uba38\uc2a4 \uae30\ubc18 \uacbd\ub85c\ub85c \ud1b5\ud569\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ucc44\ub110\uc758 \uacbd\uacc4\ub97c \ub450\uace0 \ud589\ub3d9\ud558\uc9c0 \uc54a\uc544\uc694. \uadf8\ub9ac\uace0 \uc774\uc81c \uc560\ub4dc\ud14c\ud06c\ub3c4 \uadf8\ub807\uac8c \ub420 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubc1c\uacac(Discovery), \uace0\ub824(Consideration), \uad6c\ub9e4(Purchase)\ub77c\ub294 \uc5ec\uc815\uc774 \ud558\ub098\uc758 \uc2dc\uadf8\ub110\ub85c \uc5f0\uacb0\ub420 \ub54c, \ubbf8\ub514\uc5b4\ub294 \ub2e8\uc21c\ud55c \uae30\uc220\uc774 \uc544\ub2c8\ub77c \u2018\uc2e4\uc9c8\uc801\uc778 \uc9c4\uc804\u2019\uc774 \ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0\ub3c4, \ud37c\ube14\ub9ac\uc154\uc5d0\ub3c4, \uadf8\ub9ac\uace0 \uacb0\uad6d\uc5d0\ub294 \uc88b\uc740 \uc81c\ud488\uc744 \ub354 \uc27d\uac8c \ucc3e\uace0 \uc2f6\uc740 \uc18c\ube44\uc790\uc5d0\uac8c\ub3c4 \ub9d0\uc774\uc8e0.<\/p>\n

\uc800\ub294 \uad11\uace0\uc5c5\uacc4\uac00 \uac8c\uc7ac \uc2e0\uccad\uc11c\ub97c \uc218\uae30\ub85c \uc791\uc131\ud558\ub294 \ub2e8\uacc4\uc5d0\uc11c \uc790\ub3d9\ud654\ub41c \uacbd\ub9e4\ub85c \uc9c4\ud654\ud558\uace0, \ub370\uc774\ud130 \uac00\ubb44\uc5d0\uc11c \ub370\uc774\ud130 \ud64d\uc218\uac00 \ub418\ub294 \uacfc\uc815\uc744 \uc9c0\ucf1c\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \ubcc0\ud654 \uc18d\uc5d0\uc11c\ub3c4 \ud55c \uac00\uc9c0 \uc0ac\uc2e4\uc740 \uadf8\ub300\ub85c \uc720\uc9c0\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uac70\ub798\uc5d0 \uac00\uc7a5 \uac00\uae5d\uac8c \ub450\ub294 \uc774\ub4e4\uc774 \uacb0\uad6d \uc774\uae34\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub294 \ubc14\ub85c \uc774 \uc6d0\uce59\uc5d0 \uae30\ubc18\ud574 \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc758 \uad11\uace0 \uacf5\uae09\uc744, \uc131\uacfc \uc911\uc2ec\uc758 \ucc28\ubcc4\ud654\ub41c \ubbf8\ub514\uc5b4\ub85c \ubc14\uafb8\ub294 \uc194\ub8e8\uc158\uc774\uc8e0.<\/p>\n

\ud68d\uc77c\ud654\ub41c \uc138\uc0c1\uc5d0\uc11c \uac00\uc7a5 \ud544\uc694\ud55c \ub2e8\uc5b4\ub294 ‘\ucc28\ubcc4\ud654’. \uadf8\ub9ac\uace0 \uadf8 \uc774\ub984\uc740 \ubc14\ub85c \ucee4\uba38\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

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\uad11\uace0\ub97c \uc810\uc2ec \ubbf8\ud305\uc774\ub098 \uc804\ud654 \ud1b5\ud654, \ud329\uc2a4, \uc545\uc218\ub85c \uc0ac\uace0\ud30c\ub294 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