{"id":21594,"date":"2025-07-06T10:27:09","date_gmt":"2025-07-06T10:27:09","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413693"},"modified":"2025-07-29T14:33:41","modified_gmt":"2025-07-29T14:33:41","slug":"for-the-love-of-commerce-why-were-evolving-our-brand","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/for-the-love-of-commerce-why-were-evolving-our-brand\/","title":{"rendered":"\ucee4\uba38\uc2a4\ub97c \ud5a5\ud55c \uc9c4\uc2ec, \ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \ucc55\ud130\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4"},"content":{"rendered":"<p>2021\ub144 \uc6b0\ub9ac\ub294 \u201cThe Future is Wide Open\u201d\uc774\ub77c\ub294 \ud0dc\uadf8\ub77c\uc778\uc744 \ud1b5\ud574, \uc624\ud508 \uc778\ud130\ub137 \uae30\ubc18\uc758 \ub354 \uac1c\ubc29\uc801\uc774\uace0 \uc5f0\uacb0\ub41c \ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4\ub97c \ud5a5\ud55c \uc6b0\ub9ac\uc758 \ube44\uc804\uc744 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ud6c4 \uc2dc\uc7a5\uc740 \uae09\uaca9\ud558\uac8c \ubcc0\ud654\ud588\uace0, AI\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc1fc\ud551\ud558\ub294 \ubc29\uc2dd\uacfc \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uacfc \ub9cc\ub098\ub294 \ubc29\uc2dd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubc14\uafb8\uc5b4 \ub193\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub2e4\uc74c \ucc55\ud130\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \ud750\ub984\uc744 \ub2a5\ub3d9\uc801\uc73c\ub85c \uc218\uc6a9\ud558\ub294 \uac83\uc5d0\uc11c \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\uc81c, \ubaa8\ub4e0 \uad6c\ub9e4\uc758 \uc21c\uac04\uc774 \uc5f0\uacb0\ub418\uace0, \uac1c\uc778\ud654\ub418\uba70, \ub354 \uc758\ubbf8 \uc788\uac8c \uc9c4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d AI\ub97c \uc911\uc2ec\uc5d0 \ub454 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \ubc29\ud5a5\uc131\uc744 \uc5f4\uc5b4\uac11\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8 \ubcc0\ud654\ub97c \ub300\ud45c\ud558\ub294 \uc6b0\ub9ac\uc758 \uc0c8\ub85c\uc6b4 \ud0dc\uadf8\ub77c\uc778\uc744 \uc624\ub298 \uacf5\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"Criteo Launch Sizzle [KR] Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/eugo7mnmt5?web_component=true&amp;seo=false&amp;videoFoam=false\" name=\"wistia_embed\" width=\"640px\" height=\"360px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\n&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>For the love of commerce \u2013 \ucee4\uba38\uc2a4\uc5d0 \ub300\ud55c \uc9c4\uc2ec\uc744 \ub2f4\uc544<\/h2>\n<p>\uc774 \ud45c\ud604\uc744 \uc120\ud0dd\ud55c \uc774\uc720\ub294 \ub2e8\uc21c\ud569\ub2c8\ub2e4. \ub2e8\uc5b4\uc5d0\ub294 \ud798\uc774 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \u201cFor the love of commerce &#8211; \ucee4\uba38\uc2a4\uc5d0 \ub300\ud55c \uc9c4\uc2ec\uc744 \ub2f4\uc544\u201d\ub294 \uc6b0\ub9ac\uc758 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108, \uadf8\ub9ac\uace0 AI \uae30\ubc18 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\uc5d0 \ub300\ud55c \uae4a\uc740 \ud5cc\uc2e0\uacfc \uc5f4\uc815\uc744 \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud0dc\uadf8\ub77c\uc778\uc740 \ub2e8\uc9c0 \uc131\uacfc\ub97c \uc62c\ub9ac\uace0, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc218\uc775\ud654\ub97c \ub3d5\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uadf8 \uc774\uc0c1\uc73c\ub85c, \ub354 \ub611\ub611\ud558\uace0 \uc5f0\uacb0\ub41c, \uadf8\ub9ac\uace0 \uace0\uac1d\uc5d0\uac8c \uc758\ubbf8 \uc788\ub294 \ucee4\uba38\uc2a4\ub97c \ub9cc\ub4e4\uc5b4\uac00\uae30 \uc704\ud574 \uc560\uc4f0\ub294 \uc6b0\ub9ac\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \uc774 \ud55c \ubb38\uc7a5\uc5d0 \ub2f4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ub610\ud55c, \uc18c\ube44\uc790\ub4e4\uc758 \uae30\ub300\uce58\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \uc628\ub77c\uc778 \ucee4\uba38\uc2a4\/\ub17c \ucee4\uba38\uc2a4 \uc0ac\uc6a9 \uacbd\ud5d8\uc5d0 \uc874\uc7ac\ud558\ub294 \uac04\uadf9\uc744 \uc881\ud788\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4. <a href=\"https:\/\/go.criteo.com\/spark-of-discovery\/\">\ucd5c\uadfc \ud06c\ub9ac\ud14c\uc624\uac00 \uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \ub9ac\uc11c\uce58<\/a>\uc5d0 \ub530\ub974\uba74, 76%\uc758 \uc18c\ube44\uc790\uac00 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \ub180\ub77c\uc6c0\uacfc \uc990\uac70\uc6c0\uc744 \uc8fc\uc9c0 \ubabb\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uc9c0\ub098\uce58\uac8c \uae30\ub2a5\uc801\uc774\uace0, \uc601\uac10\uc774 \uc5c6\uc73c\uba70, \ud30c\ud3b8\ud654\ub418\uc5b4 \uc788\ub2e4\uace0 \ub290\ub08d\ub2c8\ub2e4. \uc774\uac83\uc740 \ubb38\uc81c\uc774\uc790, \uae30\ud68c\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud06c\ub9ac\ud14c\uc624\ub294 \uadf8 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ub3c5\ubcf4\uc801\uc778 \uc704\uce58\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ubc88 \ube0c\ub79c\ub4dc \ub9ac\ub274\uc5bc\uc744 \ud1b5\ud574, \ucee4\uba38\uc2a4\uac00 \ub2e8\uc21c\ud788 \uae30\ub2a5\uc744 \uc218\ud589\ud558\ub294 \uac83\uc744 \ub118\uc5b4 \uc18c\ube44\uc790\uac00 \ub354 \ubab0\uc785\uac10 \uc788\uace0, \uac10\uc815\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\uace0 \uc758\ubbf8 \uc788\ub294 \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc9d1\uc911\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ub118\uc5b4, \uc77c\uc0c1 \uc18d \ubaa8\ub4e0 \uc21c\uac04\uc5d0 \ud568\uaed8\ud558\ub294 \uacbd\ud5d8\uc73c\ub85c<\/h2>\n<p>\uc774\uc81c \ucee4\uba38\uc2a4\uc758 \uacbd\ud5d8\uc740 AI\ub97c \ud1b5\ud574 \uc804\uba74\uc801\uc73c\ub85c \uc7ac\uad6c\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4\/\ub17c \ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4 \uad6c\ub9e4\uc5d0 \uc0ac\uc6a9\ud558\ub294 \ud234\ubd80\ud130, \uc81c\ud488\uacfc \ud568\uaed8 \ub178\ucd9c\ub418\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uae4c\uc9c0 \ubaa8\ub450 AI\uc758 \uc601\ud5a5\uc744 \ubc1b\uace0 \uc788\uc8e0. \uc9c0\ub09c 20\ub144\uac04 \ud06c\ub9ac\ud14c\uc624\ub294 \ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud574\uc654\uc73c\uba70, \uc55e\uc73c\ub85c\ub294 \uc774 AI \uae30\ubc18 \ucee4\uba38\uc2a4 \ud658\uacbd\uc744 \ub354 \ub098\uc740 \ubc29\ud5a5\uc73c\ub85c \uc124\uacc4\ud558\uace0 \ubc1c\uc804\uc2dc\ucf1c \ub098\uac08 \ucc45\uc784\ub3c4 \ud568\uaed8 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 \ucee4\uba38\uc2a4\ub294 \ub354 \uc774\uc0c1 \ub2e8\uc77c \ucc44\ub110\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\ud508 \uc778\ud130\ub137, \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub4f1 \ubaa8\ub4e0 \uc811\uc810\uc774 \uc5f0\uacb0\ub41c \uc720\uae30\uc801 \uc0dd\ud0dc\uacc4\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc131\uacf5\uc801\uc778 \ucee4\uba38\uc2a4 \uc804\ub7b5\uc740 \ub9ac\ud14c\uc77c\uacfc \ubbf8\ub514\uc5b4, \ube0c\ub79c\ub4dc\uc640 \ud37c\ud3ec\uba3c\uc2a4, \uc0c1\ud488 \ubc1c\uacac\uacfc \uc804\ud658\uc744 \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \ud1b5\ud569\ud560 \uc218 \uc788\ub290\ub0d0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uadf8 \uc5f0\uacb0\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uae30\uc220, \ub370\uc774\ud130, \ud1b5\ud569 \uc778\ud504\ub77c\ub97c \ubaa8\ub450 \uac16\ucd98 \uc720\uc77c\ud55c \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub9cc\ud07c \uae00\ub85c\ubc8c \uaddc\ubaa8, \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ub3c5\ubcf4\uc801\uc778 \uc811\uadfc, \uc2ec\uce35\uc801\uc778 \ud1b5\ud569, AI \uae30\uc220\uc744 \uac16\ucd94\uace0 \uc804\uccb4 \ud37c\ub110\uacfc \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud06c\ub9ac\ud14c\uc624\uac00 \ub9cc\ub4dc\ub294 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\ub09c 20\ub144\uac04 AI \uae30\ubc18\uc758 \ud601\uc2e0\uc744 \uba48\ucd94\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc601\ud654 \ucd94\ucc9c \uc5d4\uc9c4\uc5d0\uc11c \uc2dc\uc791\ud574 \ub9ac\ud0c0\uac9f\ud305\uc758 \uc120\uad6c\uc790, \uadf8\ub9ac\uace0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\ub85c \uc790\ub9ac\uc7a1\uae30\uae4c\uc9c0\u2014 \uc6b0\ub9ac\ub294 \uc5b8\uc81c\ub098 \ub370\uc774\ud130\uc640 AI\ub97c \uacb0\ud569\ud574 \uace0\uac1d\uc5d0\uac8c \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc9d1\uc911\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc6b0\ub9ac\ub294 CTV, \uc18c\uc15c, \uc0c8\ub85c\uc6b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\uae4c\uc9c0 \uc544\uc6b0\ub974\uba70 \uc628\ub77c\uc778 \ucee4\uba38\uc2a4\/\ub17c \ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4 \uad6c\ub9e4 \uacbd\ud5d8\uc5d0 \ub2e4\uc2dc &#8216;\uc990\uac70\uc6c0&#8217;\uc744 \ubd88\uc5b4\ub123\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n<p>\u201cFor the love of commerce &#8211; \ucee4\uba38\uc2a4\uc5d0 \ub300\ud55c \uc9c4\uc2ec\uc744 \ub2f4\uc544\u201d\ub294 \ub2e8\uc21c\ud55c \uc2ac\ub85c\uac74\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc5b4\ub5a4 \ube0c\ub79c\ub4dc\uc774\uba70, \uc5b4\ub514\ub85c \ub098\uc544\uac00\ub294\uc9c0\uc5d0 \ub300\ud55c \uc120\uc5b8\uc785\ub2c8\ub2e4. \ubb3c\ub860 \ucee4\uba38\uc2a4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub17c \ucee4\uba38\uc2a4\uae4c\uc9c0 \ubed7\uc5b4\ub098\uac00\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa8\ub4e0 \uc758\uc0ac \uacb0\uc815, \ubaa8\ub4e0 \uc561\uc158\uc740 \uc774 \uc9c4\uc2ec\uc5d0\uc11c \uae30\uc778\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc, \ub9ac\ud14c\uc77c\ub7ec, \uc18c\ube44\uc790, \ub354 \ub098\uc544\uac00 \ucee4\uba38\uc2a4 \uc5c5\uacc4 \uc804\uccb4\ub97c \uc704\ud55c \uc6b0\ub9ac\uc758 \uc57d\uc18d\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<h2>\ube0c\ub79c\ub4dc \uc5ec\uc815\uc758 \uc2dc\uc791<\/h2>\n<p>\uc624\ub298 \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \uc0c8\ub85c\uc6b4 \ucc55\ud130\ub97c \uacf5\uc2dd\uc801\uc73c\ub85c \ub7f0\uce6d\ud558\uba70,\u00a0 <em>For the love of commerce<\/em>\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\uac8c \ub41c \uac83\uc744 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uc774\uac83\uc740 \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc774\ubc88 \ucea0\ud398\uc778\uc740 \uc55e\uc73c\ub85c \ub7f0\ub358, \ub274\uc695,\ub3c4\ucfc4, \uc11c\uc6b8 \ub4f1 \uc8fc\uc694 \uae00\ub85c\ubc8c \ub9c8\ucf13\uacfc \uc5c5\uacc4 \ud589\uc0ac\uc5d0 \ub9de\ucdb0 \uc624\ud504\ub77c\uc778 \uc625\uc678 \ub9e4\uccb4 \ubc0f \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ud1b5\ud574 \ud655\uc7a5\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc5b4\ub514\uc5d0 \uacc4\uc2dc\ub4e0, \ud06c\ub9ac\ud14c\uc624\uc758 \ubcc0\ud654\uc5d0 \uc8fc\ubaa9 \ud574 \uc8fc\uc138\uc694. \uc6b0\ub9ac\ub294 \ub354 \ub098\uc740 \ucee4\uba38\uc2a4\ub97c \uc704\ud574, \uadf8\ub9ac\uace0 \uc6b0\ub9ac\uc758 \ube0c\ub79c\ub4dc\uac00 \ucd94\uad6c\ud558\ub294 \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uc138\uc0c1\uc5d0 \ubcf4\uc5ec\uc8fc\uae30 \uc704\ud574 \ub04a\uc784 \uc5c6\uc774 \uc9c4\ud654 \ud574 \ub098\uac08 \uac83 \uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021\ub144 \uc6b0\ub9ac\ub294 \u201cThe Future is Wide Open\u201d\uc774\ub77c\ub294 \ud0dc\uadf8\ub77c\uc778\uc744 \ud1b5\ud574, \uc624\ud508 \uc778\ud130\ub137 \uae30\ubc18\uc758 \ub354 \uac1c\ubc29\uc801\uc774\uace0 \uc5f0\uacb0\ub41c \ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4\ub97c \ud5a5\ud55c \uc6b0\ub9ac\uc758 \ube44\uc804\uc744 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