{"id":21726,"date":"2025-07-13T08:00:16","date_gmt":"2025-07-13T08:00:16","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414227"},"modified":"2025-07-29T14:54:45","modified_gmt":"2025-07-29T14:54:45","slug":"powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era\/","title":{"rendered":"AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \ub118\uc5b4 \uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4\ub97c \ud5a5\ud55c \uc5ec\uc815 : \ud06c\ub9ac\ud14c\uc624\uac00 \uadf8\ub9ac\ub294 AI \uc2dc\ub300\uc758 \uc0c8\ub85c\uc6b4 \ube44\uc804"},"content":{"rendered":"<h2>AI \ud658\uacbd\uc5d0 \ub4f1\uc7a5\ud55c \uc0c8\ub85c\uc6b4 \uc2e0\ud638<\/h2>\n<p>\ucd5c\uadfc Cloudflare\uac00 AI \ud06c\ub864\ub7ec\uc758 \ub9e4\uccb4\uc0ac \ucf58\ud150\uce20 \uc811\uadfc\uc744 \uc81c\ud55c\ud55c \uac83\uc740 \uc0dd\uc131\ud615 AI \uc2dc\ub300\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud130 \ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud55c \uc911\uc694\ud55c \uc870\uce58\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774 \uc0ac\ub840\ub294 \ub354 \ud070 \ud750\ub984\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ubbf8\ub798\uc758 \ucee4\uba38\uc2a4\ub97c \ub9cc\ub4e4\uc5b4\uac00\ub294 \uc9c4\uc815\ud55c \ud06c\ub9ac\uc5d0\uc774\ud130\u2014\ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4, \uadf8\ub9ac\uace0 AI \uc5d0\uc774\uc804\ud2b8\uae4c\uc9c0\u2014\uac00 \ud604\uc7ac \ub17c\uc758\uc5d0\uc11c \ubc30\uc81c\ub418\uc5b4 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub2e8\uc21c\ud55c \ucf58\ud150\uce20 \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uc544\ub2c8\ub77c, \uc81c\ud488 \uacbd\ud5d8\uc744 \uc124\uacc4\ud558\uace0 \uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ud050\ub808\uc774\uc158\ud558\uba70 \ud488\uc9c8\uc744 \uac80\uc99d\ud558\ub294 \ud575\uc2ec \ud50c\ub808\uc774\uc5b4\uc785\ub2c8\ub2e4.<\/p>\n<p>AI \ud06c\ub864\ub7ec\ub294 \uc55e\uc73c\ub85c \uc18c\uc15c \ud50c\ub7ab\ud3fc, \uc778\ud50c\ub8e8\uc5b8\uc11c \uc0dd\ud0dc\uacc4, \ucee4\uba38\uc2a4 \ud658\uacbd \ub4f1 \ube44\uc804\ud1b5\uc801\uc778 \ub370\uc774\ud130 \uc18c\uc2a4\uae4c\uc9c0 \ud0d0\uc0c9\ud560 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud06c\ub864\ub7ec\ub294 \uc5b4\ub514\uae4c\uc9c0\ub098 \uacf5\uac1c\ub41c \ub370\uc774\ud130\uc5d0\ub9cc \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uc2e4\uc2dc\uac04 \ucd94\ucc9c, \ub2e4\uc774\ub098\ubbf9 \uac00\uaca9 \ucc45\uc815, \uac1c\uc778\ud654 \uacbd\ud5d8\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc9c4\uc815\ud55c \uac00\uce58 \uc788\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc, \uadf8\ub9ac\uace0 \ud06c\ub9ac\ud14c\uc624 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0 \uc758\ud574 \uc2e0\ub8b0 \uc18d\uc5d0 \uad00\ub9ac\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub807\uac8c AI\ub97c \ucc28\ub2e8\ud558\ub824\ub294 \uc2dc\ub3c4\ubcf4\ub2e4\ub294, \ucc45\uc784\uac10 \uc788\uace0 \ud22c\uba85\ud558\uba70 \ud3ec\uc6a9\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0 \uc758\ud574 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\uac00 \ud615\uc131\ub420 \uac83\uc774\ub77c\uace0 \ud06c\ub9ac\ud14c\uc624\ub294 \ubbff\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 AI \ud50c\ub7ab\ud3fc\uacfc \uc81c\ud488 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ube44\uacf5\uac1c \ub370\uc774\ud130 \uac04\uc758 \uc5f0\uacb0\ub9dd\uc744 \uad6c\ucd95\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ubd84\uba85\ud788 \ub9d0\ud558\uc9c0\ub9cc, Cloudflare\uc758 \ubc1c\ud45c\uc5d0 \ud3ec\ud568\ub41c \uc218\ucc9c \uac1c \ub9e4\uccb4\uc0ac \ud30c\ud2b8\ub108\ub4e4\uc774 \uc0dd\uc131\ud55c \ucf58\ud150\uce20\uc758 \ud798\uc744 \uacfc\uc18c\ud3c9\uac00\ud558\ub824\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub2e8\uc21c\ud788 AI \ud65c\uc131\ud654\ub97c \ub118\uc5b4\uc11c \uc81c\ud488 \uc81c\uc870\uc0ac, \ub9c8\ucf00\ud130, \uc720\ud1b5\uc0ac, \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4, \ucf58\ud150\uce20 \ud06c\ub9ac\uc5d0\uc774\ud130, \ub300\ud589\uc0ac \ub4f1\uc744 \ud3ec\ud568\ud558\ub294 <em>\uc804\uccb4 \uc0dd\ud0dc\uacc4<\/em>\uc758 \ud65c\uc131\ud654\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc5d0\uc11c \uc5d0\uc774\uc804\ud2b8\ub85c: \ucee4\uba38\uc2a4\uc758 \uc9c4\ud654<\/h2>\n<p>AI\ub294 \uc774\ubbf8 \uc6b0\ub9ac\uac00 \uc77c\ud558\uace0 \uc1fc\ud551\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI \ud234\uc740 \uc18c\ube44\uc790\uac00 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0 \uc788\uc73c\uba70, ChatGPT, Perplexity, Claude \uac19\uc740 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub294 \ubcf4\ub2e4 \ub9e5\ub77d\uc5d0 \ub9de\ub294 \ub300\ud654\ud615 \uac80\uc0c9\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub294 \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub294 \uc18c\ube44\uc790\ub97c \ub300\uc2e0\ud574 \ud589\ub3d9 \ud560 \uc218 \uc788\ub294 \uc5d0\uc774\uc804\ud2b8\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uace0, \uc810\uc810 \ub354 \uadf8 \uc911\uc694\uc131\ub3c4 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ud589 \uc608\uc57d, \uc120\ubb3c \uad6c\uc785, \ud30c\ud2f0 \uacc4\ud68d \ub4f1\uc740 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud55c \ud504\ub86c\ud504\ud2b8 \uc785\ub825\uc774 \uc544\ub2c8\ub77c \uc704\uc784\ub41c &#8216;\uc791\uc5c5&#8217;\uc73c\ub85c \ubc14\ub00c\uace0 \uc788\uc73c\uba70, \uc774 \uacb0\uacfc\ubb3c\uc758 \ud488\uc9c8\uc740 \uc804\uc801\uc73c\ub85c \uadf8 \ub4a4\uc5d0 \uc788\ub294 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \ubc14\ub85c \uc5ec\uae30\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \uc5ed\ud560\uc774 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<h2>\uc9c0\ub2a5\ud615 \ucee4\uba38\uc2a4\ub97c \uc6c0\uc9c1\uc774\ub294 \ub370\uc774\ud130<\/h2>\n<p>AI \ubaa8\ub378 \uc790\uccb4\ub294 \uc9c0\ub2a5\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. AI \ubaa8\ub378\uc774 \ub192\uc740 \uc218\uc900\uc758 \uacb0\uacfc\ub97c \ub0b4\ub824\uba74 \uace0\ub3c4\ub85c \uad6c\uc870\ud654\ub418\uace0 \ud48d\ubd80\ud558\uba70 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubd84\uc57c\uc5d0\uc11c\ub294 \ub2e8\uc21c\ud55c \uc0c1\ud488 \ub9ac\uc2a4\ud2b8 \uc774\uc0c1\uc758 \ub370\uc774\ud130\uac00 \uc694\uad6c\ub429\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uc7ac\uace0, \uac00\uaca9, \uac00\uc6a9\uc131, \uacf5\uae09\ub9dd, \uc9c0\uc18d\uac00\ub2a5\uc131 \uc18d\uc131 \ub4f1 \uc218\ucc9c \uac1c \ub9ac\ud14c\uc77c\ub7ec\ub85c\ubd80\ud130 \ud45c\uc900\ud654\ub41c \ub370\uc774\ud130\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud3ec\uad04\uc801\uc778 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc77c 7\uc5b5 2\ucc9c\ub9cc \uba85\uc774 \ub118\ub294 \ud65c\uc131 \uace0\uac1d\uc774 45\uc5b5 \uac1c\uc758 \uc81c\ud488 SKU\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\uba70 \uc5f0\uac04 1\uc870 \ub2ec\ub7ec\uc758 \uac70\ub798\uac00 \uc774\ub904\uc9d1\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \ud65c\uc6a9\ud558\ub294 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uae4a\uace0 \ub113\uc740 \ucee4\uba38\uc2a4 AI\uc758 \ud1a0\ub300\uac00 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ud06c\ub9ac\ud14c\uc624\ub97c \ucc28\ubcc4\ud654\ud558\ub294 \uac83\uc740 \ub2e8\uc21c\ud788 \uaddc\ubaa8\uac00 \uc544\ub2c8\ub77c \uad6c\uc870\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ubbf8 \uc790\uccb4 AI \ucd94\ucc9c, \uc624\ub514\uc5b8\uc2a4, \uc785\ucc30 \ubaa8\ub378\uc744 \uc704\ud574 \ub370\uc774\ud130\ub97c \ud45c\uc900\ud654\ud558\ub294 \uc5b4\ub824\uc6b4 \uc791\uc5c5\uc744 \uc644\ub8cc\ud588\uace0, \uc774\ub294 \ub300\uaddc\ubaa8 \uc5b8\uc5b4\ubaa8\ub378(LLM)\uacfc \uc5d0\uc774\uc804\ud2b8 \ud50c\ub7ab\ud3fc\uc5d0\ub3c4 \uc774\uc0c1\uc801\uc778 \ub370\uc774\ud130 \uc18c\uc2a4\uac00 \ub429\ub2c8\ub2e4. \ub610\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uad00\ub828\uc131\uc744 \ucd5c \uc6b0\uc120\uc73c\ub85c \ub450\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc548\uc804\ud558\uace0 \uaddc\uc815\uc744 \uc900\uc218\ud558\uba70 \uac01 \ud30c\ud2b8\ub108\uc758 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud06c\ub864\ub7ec \uadf8 \uc774\uc0c1 : \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc758 \ud798<\/h2>\n<p>\uacf5\uac1c\uc801\uc73c\ub85c \uc774\uc6a9 \uac00\ub2a5\ud55c \ucf58\ud150\uce20\uc5d0 \uc758\uc874\ud558\ub294 \ud06c\ub864\ub7ec\uc640 \ub2ec\ub9ac, \ud06c\ub9ac\ud14c\uc624\ub294 \ud30c\ud2b8\ub108\uc758 \ube44\uacf5\uac1c \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc0ac\uc804 \ud559\uc2b5 \ub370\uc774\ud130, \uc2e4\uc2dc\uac04 \uc2e0\ud638, \uadf8\ub9ac\uace0 \ud06c\ub864\ub7ec\uac00 \uc27d\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc5c6\ub294 \uac15\ud654 \ud53c\ub4dc\ubc31 \ub8e8\ud504\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc774 \uc5f0\uacb0 \uc870\uc9c1\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294\u00a0 AI \ud50c\ub7ab\ud3fc\uc774 \uc774 \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d API\ub97c \uac1c\ubc1c \uc911\uc774\uba70, AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640 \uc5d0\uc774\uc804\ud2b8\uac00 \uc2e4\uc2dc\uac04 \uc7ac\uace0, \uac00\uaca9, \ud310\ub9e4 \uc18d\ub3c4 \ub4f1\uc744 \uae30\uc900\uc73c\ub85c \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uc0c1\ud488\uc744 \uc81c\uc548\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uac00\uc124\uc774 \uc544\ub2c8\uba70 \uc774\ubbf8 \ud604\uc2e4\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 AI \ubc0f \ub370\uc774\ud130 \uc0ac\uc774\uc5b8\uc2a4 \ud300\uc740 \uc218\ubc31\ub9cc \uac74\uc758 \uc1fc\ud551 \uc5ec\uc815\uc744 \ubd84\uc11d\ud574 \ud589\ub3d9 \uc784\ubca0\ub529, \uad6c\ub9e4 \uadf8\ub8f9\ud654, \uacb0\uacfc \ucd94\uc801 \ub4f1\uc744 \ud1b5\ud574 AI \ucd94\ucc9c\uc774 \uc2e4\uc9c8\uc801 \ud589\ub3d9\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0, \uadf8 \uacb0\uacfc\uac00 \ub2e4\uc2dc \ubaa8\ub378 \ud559\uc2b5\uc5d0 \ubc18\uc601\ub418\ub294 \ud3d0\uc1c4\ud615 \ub8e8\ud504(closed-loop) \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ucc45\uc784 \uc788\ub294 \uc5d0\uc774\uc804\ud2b8 \ud65c\uc131\ud654<\/h2>\n<p>\uac1c\uc778 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uac00 \uae30\uc874 \uac80\uc0c9\uc744 \ub300\uccb4\ud558\uba70 \uc81c\ud488 \ubc1c\uacac\uc758 \uc8fc\uc694 \ucc44\ub110\ub85c \ub5a0\uc624\ub974\uace0 \uc788\uace0, \ub9ac\ud14c\uc77c\uacfc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ubd80\ubb38\uc5d0\uc11c \ucd08\uae30 \uc131\uacfc\uac00 \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uac00 \ucee4\uba38\uc2a4\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc778\ud130\ud398\uc774\uc2a4\uac00 \ub420 \uac83\uc784\uc740 \uc790\uba85\ud558\uae30 \ub54c\ubb38\uc5d0, \uc2e0\ub8b0\ud560 \uc218 \uc788\uac8c \ub9cc\ub4dc\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc5d0 \uc758\uc9c0\ud574, \uadf8\ub9ac\uace0 \uc810\ucc28 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5d0\uc774\uc804\ud2b8\uc5d0 \uc758\uc9c0\ud574\uc11c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub3d9\uc2dc\uc5d0 \uac80\uc99d\uc744 \ud560 \uac83\uc785\ub2c8\ub2e4.\u00a0 \uc774\ub54c \ub9ac\ud14c\uc77c\ub7ec\uc640 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \ub2e8\uc21c\ud55c \ud310\ub9e4\uc790\uac00 \uc544\ub2c8\ub77c \ud488\uc9c8\uc744 \uac80\uc99d\ud558\uace0 \uc635\uc158\uc744 \ud050\ub808\uc774\uc158\ud558\uba70, \uc2e4\uc81c \ud14c\uc2a4\ud2b8 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \ud575\uc2ec \uc5ed\ud560\uc744 \ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4\ub294 \uac1c\uc778 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc5d0\uc11c \ube0c\ub79c\ub4dc, \ub9ac\ud14c\uc77c\ub7ec, \uc11c\ub4dc\ud30c\ud2f0 \uc778\uc99d\uae30\uad00\uc774 \ub300\ud45c\ud558\ub294 \uc5d0\uc774\uc804\ud2b8 \ub124\ud2b8\uc6cc\ud06c\ub85c \ubc1c\uc804\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc2e4\uc2dc\uac04 \uc218\uc694 \uc778\uc0ac\uc774\ud2b8, \ubbfc\ucca9\ud55c \ubb3c\ub958, \uc18c\ube44\uc790\ub97c \ubc29\ud574\ud558\uc9c0 \uc54a\ub294 \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 \uad11\uace0\ub97c \uac00\ub2a5\ucf00 \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc218\uc6a9\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub294 AI \uae30\ubc18\uc758 \uc18c\ube44\uc790 \uc5ec\uc815\uc5d0\uc11c \ud544\uc218\uc801\uc778 \ud30c\ud2b8\ub108\uac00 \ub420 \uac83\uc774\uba70, \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 AI \uae30\ubc18 \uc18c\ube44\uc790 \uc5ec\uc815\uc758 \ud544\uc218 \ud30c\ud2b8\ub108\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uc778\ud504\ub77c, \ub370\uc774\ud130, \uc218\uc775\ud654 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ucee4\uba38\uc2a4 \uc5d0\uc774\uc804\ud2b8\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 3\uac00\uc9c0 \ud575\uc2ec \uc5ed\ub7c9<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc74c \uc138 \uac00\uc9c0 \ud575\uc2ec \uc601\uc5ed\uc5d0 \uc9d1\uc911\ud574 \ube44\uc804\uc744 \uc2e4\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1. \ud504\ub86c\ud504\ud2b8 \uae30\ubc18 \uc0c1\ud488 \ucd94\ucc9c<\/p>\n<p>AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uac00 \ub2e4\uc74c\uacfc \uac19\uc740 \ud504\ub86c\ud504\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \uc815\ud655\ud55c \uc2e4\uc2dc\uac04 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc0c1\ud488 \uadf8\ub9ac\ub4dc\ub97c \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u201c\uce5c\ud658\uacbd\uc801\uc774\uace0 \uae08\uc694\uc77c\uae4c\uc9c0 \ubc30\uc1a1\uc774 \uac00\ub2a5\ud55c 5\ub9cc\uc6d0 \uc774\ud558\uc758 \uc120\ubb3c\uc744 \ucc3e\uc544\uc918.\u201d<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub9cc\uc774 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ubca1\ud130\ud654\ub41c \uc0c1\ud488 \uba54\ud0c0\ub370\uc774\ud130\uc640 \uc1fc\ud37c \uc5ec\uc815 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec, \uc9c0\uc18d\uac00\ub2a5\uc131 \uc18d\uc131\uacfc \uc2e4\uc2dc\uac04 \uc7ac\uace0\uae4c\uc9c0 \uace0\ub824\ud55c \ucd5c\uace0\uc758 \ucd94\ucc9c\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>2. \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc2e4\uc2dc\uac04 \uc624\ub514\uc5b8\uc2a4 \ud65c\uc131\ud654<\/p>\n<p>\uad6c\ub9e4 \uc5ec\uc815\uc740 \ub354\uc6b1 \uc138\ubd84\ud654\ub418\uace0 \uc788\uace0 \ub300\ud654\ud615\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ud0c0\uac9f\ud305\uc740 \uc815\uc801 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \ucee8\ud14d\uc2a4\ud2b8\uac00 \ud48d\ubd80\ud55c \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc2e4\uc2dc\uac04 \uc0dd\uc131 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\uac00 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uc0ac\uc6a9\ud574 \uc628 \uc628 \ubc88\uac70\ub85c\uc6b4 \ub370\uc774\ud130 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc640 \uc218\ub3d9 \ucffc\ub9ac \uc751\ub2f5\uc744 \uae30\ub2e4\ub9ac\uc9c0 \uc54a\uace0 \ud544\uc694\ud560 \ub54c \uc644\ubcbd\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \ub354 \ube60\ub978 \ucea0\ud398\uc778 \uc2e4\ud589\uacfc \ub192\uc740 \uc815\ubc00\ub3c4\uc758 \ud0c0\uac9f\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>3. \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \ud480\ud37c\ub110 \ucea0\ud398\uc778<\/p>\n<p>\ub610\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0\uc11c \ubbf8\ub514\uc5b4\ub97c \ud65c\uc131\ud654\ud560 \uc218 \uc788\uac8c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2b8 \uc778\ud130\ud398\uc774\uc2a4\uc5d0 \ubc14\ub85c \ub9c8\ucf00\ud305 \uae30\ub2a5\uc744 \ub0b4\uc7a5\uc2dc\ucf1c, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \ud310\ub9e4\uc790 \ub124\ud2b8\uc6cc\ud06c\uac00 \ud480 \ud37c\ub110, \ud06c\ub85c\uc2a4 \ucc44\ub110 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc911\uc694\ud55c \uac83\uc740 \uc5d0\uc774\uc804\ud2b8\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc124\uacc4\ud558\uace0 \uc2e4\ud589\ud558\uace0, \ucd5c\uc801\ud654\ud558\uc5ec \uc9c4\uc815\ud55c \ub9c8\ucf00\ud305 \ud30c\ud2b8\ub108\ub85c \uac70\ub4ed\ub0a0 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ub354 \uc6d0\ud65c\ud55c \ucee4\uba38\uc2a4 \uc5d0\uc774\uc804\ud2b8\ub97c \uc704\ud55c \uc778\ud504\ub77c \uad6c\ucd95<\/h2>\n<p>\uc774\ub7ec\ud55c \ubbf8\ub798\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ucee4\uba38\uc2a4 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uad6c\ucd95\ud558\uace0 \uae30\ud0c0 \ucee4\uba38\uc2a4 \uc0ac\uc6a9 \uc0ac\ub840\uc5d0\uc11c \ubaa8\ub378 \ucee8\ud14d\uc2a4\ud2b8 \ud504\ub85c\ud1a0\ucf5c(MCP)\uc744 \uc9c0\uc6d0\ud558\ub3c4\ub85d \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. MCP\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 AI \uc5d0\uc774\uc804\ud2b8\ub85c \uc0c1\ud488 \ubc0f \uad6c\ub9e4 \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\ub294 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc2e4\uc2dc\uac04\uc131<\/strong>:\u00a0 \uc815\ud655\ud55c \uac00\uaca9 \ucc45\uc815, \uc7ac\uace0 \uc5ec\ubd80, \ud48d\ubd80\ud55c \uc18d\uc131 \uc815\ubcf4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8 \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uad6c\uc870\ud654<\/strong>: \ucffc\ub9ac AI \uc5d0\uc774\uc804\ud2b8\uc758 \uc815\ubc00\ud55c \ucd94\ub860\uc774 \uac00\ub2a5\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud1b5\uc81c\uc131<\/strong>: \uba85\ud655\ud55c \ud30c\ud2b8\ub108 \uc57d\uad00\uc5d0 \ub530\ub77c \ud5c8\uc6a9\ub41c AI \uc5d0\uc774\uc804\ud2b8 \ubc0f \ud50c\ub7ab\ud3fc\ub9cc \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc778\ud504\ub77c\ub294 \ube0c\ub79c\ub4dc\uc640 \uc720\ud1b5\uc0ac\ub4e4\uc774 \ub370\uc774\ud130\uac00 \uc548\uc804\ud558\uace0 \ucc45\uc784\uac10 \uc788\uac8c \uc0ac\uc6a9\ub418\uba70 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 AI \uc0dd\ud0dc\uacc4\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ud06c\ub9ac\ud14c\uc624\ub294 \uc0b0\uc5c5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 AI\ub85c \uc9c0\uc6d0\ub418\ub294 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\uc5d0 \ub300\uc751\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc774\ub7ec\ud55c \ubbf8\ub798\ub97c \uc8fc\ub3c4\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774\ub294 \uacfc\ub3c4\ud55c \uae30\ub300\ub97c \uc904\uc774\uace0 \uad6c\uccb4\uc801\uc778 \ud65c\uc6a9 \uc0ac\ub840\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc5b4 \uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ucd5c\uace0\ub85c \ucd5c\uc801\ud654 \ud560 \uc218 \uc788\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc0c1\ud488\uacfc \uc0ac\ub78c\ub4e4\uc744 \uc5f0\uacb0\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uad00\uc2ec\uacfc \uc758\ub3c4\ub97c \uc2e4\uc9c8\uc801 \uc131\uacfc\uc5d0, \ub370\uc774\ud130\ub97c \uc758\uc0ac \uacb0\uc815\uc5d0, \uadf8\ub9ac\uace0 \uc5d0\uc774\uc804\ud2b8\ub97c \uc0dd\ud0dc\uacc4\uc640 \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \ucee4\uba38\uc2a4\uc5d0 \ub300\ud55c \uc6b0\ub9ac\uc758 \uc9c4\uc2ec(For the love of commerce)\uc785\ub2c8\ub2e4.<\/p>\n<p>AI\uac00 \uc5b4\ub5bb\uac8c <a href=\"https:\/\/www.criteo.com\/kr\/blog\/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology\/\">\ub525 \ub7ec\ub2dd<\/a>\uc744 \ud1b5\ud574 \ubbf8\ub798\uc758 \ucee4\uba38\uc2a4\ub97c \uad6c\ub3d9\ud558\ub294\uc9c0 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694<\/p>\n<p><em>\ubbf8\ub798 \uc608\uce21 \uc9c4\uc220\uc5d0 \ub300\ud55c \uba74\ucc45 \uace0\uc9c0<\/em><\/p>\n<p><em>\uc774 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc5d0\ub294 \ub2f9\uc0ac\uc758 \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \uc131\uc7a5 \uc804\ub9dd\uc5d0 \ub300\ud55c \uae30\ub300\ub97c \ud3ec\ud568\ud55c \ubbf8\ub798 \uc608\uce21 \uc9c4\uc220\uacfc \uacfc\uac70\uc758 \uc0ac\uc2e4\uc774 \uc544\ub2cc \uae30\ud0c0 \uc9c4\uc220\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc73c\uba70, \uc218\ubc18\ub418\ub294 \uc704\ud5d8\uacfc \ubd88\ud655\uc2e4\uc131\uc73c\ub85c \uc778\ud574 \uc2e4\uc81c \uacb0\uacfc\ub294 \uc608\uce21\uacfc \uc0c1\ub2f9\ud788 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc28\uc774\ub97c \uc720\ubc1c\ud558\uac70\ub098 \uc774\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uc694\uc778\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub418\uba70, \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uae30\uc220\uacfc \uae30\uc220 \ubcc0\ud654\uc5d0 \ub300\ud55c \ud601\uc2e0 \ubc0f \ub300\uc751 \uc5ed\ub7c9\uacfc \uad00\ub828\ub41c \uc2e4\ud328, \uc778\ud130\ub137 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc758 \uc9c0\uc18d\uc801\uc778 \uacf5\uae09\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \uc774\ub7ec\ud55c \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \ud655\uc7a5\ud558\ub294 \uc5ed\ub7c9\uacfc \uad00\ub828\ub41c \ubd88\ud655\uc2e4\uc131, \uc0c8\ub85c\uc6b4 \uc0ac\uc5c5 \uae30\ud68c\uc5d0 \ub300\ud55c \ud22c\uc790 \ubc0f \uc774\ub7ec\ud55c \ud22c\uc790\uc758 \uc2dc\uae30, \uc778\uc218 \ub610\ub294 \uc804\ub7b5\uc801 \uac70\ub798\uc758 \uc774\uc810\uc774 \uc608\uc0c1\ub300\ub85c \uc2e4\ud604\ub418\ub294\uc9c0 \uc5ec\ubd80, \ud2b9\uc815 \uad6d\uac00 \ub610\ub294 \uc9c0\uc5ed\uc758 \uc815\uce58\uc801 \ub610\ub294 \uacbd\uc81c\uc801 \ud658\uacbd\uc758 \ubcc0\ud654(\uc608: \uad00\uc138 \ubcc0\uacbd \ub610\ub294 \uc0c8\ub85c\uc6b4 \uad00\uc138)\uc640 \uad00\ub828\ub41c \uad6d\uc81c\uc801 \uc6b4\uc601 \ubc0f \ud655\uc7a5\uacfc \uad00\ub828\ub41c \ubd88\ud655\uc2e4\uc131, \uacbd\uc7c1 \ub610\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8 \ub0b4\ubd80\ud654\uc758 \uc601\ud5a5, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\uc640 \uad00\ub828\ub41c \uc785\ubc95, \uaddc\uc81c \ub610\ub294 \uc790\uccb4 \uaddc\uc815 \uad6c\ucd95\uacfc \uad00\ub828\ub41c \ubd88\ud655\uc2e4\uc131 \ubc0f \uc774\ub97c \uc900\uc218\ud558\uae30 \uc704\ud55c \uc5c5\uacc4 \ud0c0 \uc5c5\uccb4\ub4e4\uc758 \ub178\ub825\uc758 \uc601\ud5a5, \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uacf5\uc720\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc800\ud56d\uc758 \uc601\ud5a5, \uc81c3\uc790\ub97c \ud1b5\ud574 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9, \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \ube0c\ub79c\ub4dc \uac15\ud654 \uc2e4\ud328, \ucd5c\uadfc 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