{"id":21776,"date":"2025-07-20T15:47:38","date_gmt":"2025-07-20T19:47:38","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414505"},"modified":"2025-12-08T14:09:57","modified_gmt":"2025-12-08T14:09:57","slug":"meet-the-retailer-uber-advertising-australia","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/meet-the-retailer-uber-advertising-australia\/","title":{"rendered":"Meet the Retailer: Uber Advertising\u2019s secrets to retail media success in Australia"},"content":{"rendered":"

\ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9ac\ud14c\uc77c \ud658\uacbd\uc5d0\uc11c, \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc5d0 \uc18c\ube44\uc790\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c \uc7a1\ub294 \uc77c\uc740 \ud558\ub098\uc758 \uc608\uc220\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4. \ubaa8\ube4c\ub9ac\ud2f0\uc640 \ucee4\uba38\uc2a4\uc758 \uc811\uc810\uc5d0 \uc788\ub294 \uc6b0\ubc84 \uad11\uace0(Uber Advertising)\ub294 \uadf8 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcc0\ud654\ub97c \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc778\ud130\ubdf0\uc5d0\uc11c\ub294 \ud638\uc8fc\u00b7\ub274\uc9c8\ub79c\ub4dc \uad11\uace0 \ubd80\ubb38\uc744 \ucd1d\uad04\ud558\ub294 \ub9c8\uc774\ud074 \ub808\ube48(Michael Levine)<\/strong>\uc5d0\uac8c \uc5c5\uacc4 \ud2b8\ub80c\ub4dc, \uc6b0\ubc84\ub9cc\uc758 \ud601\uc2e0\uc801\uc778 \uc811\uadfc\ubc95, \uadf8\ub9ac\uace0 \uc9c0\uae08\uc774 \ube0c\ub79c\ub4dc\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ud22c\uc790\ud574\uc57c \ud560 \ucd5c\uc801\uc758 \uc2dc\uae30\uc778 \uc774\uc720\ub97c \ub4e4\uc5b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc\uac00 \ud638\uc8fc \uc18c\ube44\uc790\ub4e4\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\ub7b5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc6b0\ubc84 \uad11\uace0\ub9cc\uc758 \ubc29\ubc95\uc774 \uc788\ub098\uc694?<\/h2>\n

\uc6b0\ubc84 \uad11\uace0\ub294 \uad11\uace0\uc8fc\uac00 \uc6b0\ubc84 \ub77c\uc774\uc988(Uber Rides)\uc640 \uc6b0\ubc84 \uc774\uce20(Uber Eats)\ub97c \uc0ac\uc6a9\ud558\ub294 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ubc84\uc758 \uad11\uace0 \uc0dd\ud0dc\uacc4\ub294 \ube0c\ub79c\ub4dc \ubc1c\uacac \ub2e8\uacc4\ubd80\ud130 \uad6c\ub9e4 \ub2e8\uacc4\uae4c\uc9c0 \ubaa8\ub4e0 \uc5ec\uc815\uc5d0\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac00 \uad6c\ub9e4 \uc758\ub3c4\uc640 \ud589\ub3d9\uc758 \uc21c\uac04\uc744 \ud3ec\ucc29\ud574 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \uac15\ub825\ud55c \ud658\uacbd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc6b0\ubc84 \uad11\uace0\ub294 \uc2a4\ud3f0\uc11c\ub4dc \uc544\uc774\ud15c(Sponsored Items), \uc1fc\ud37c\ube14 \ub514\uc2a4\ud50c\ub808\uc774(Shoppable Display), \uc2a4\ud3f0\uc11c\ub4dc \ube4c\ubcf4\ub4dc(Sponsored Billboards) \ub4f1 \uce21\uc815 \uac00\ub2a5\ud55c \uad11\uace0 \ud3ec\ub9f7\uacfc \ud568\uaed8, \uc800\ub2c8 \uc560\ub4dc(Journey Ads), \uacb0\uc81c \ud6c4 \uad11\uace0(Post Checkout Ads) \ub4f1 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \uc601\uc0c1 \ud3ec\ub9f7\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc140\ud504\uc11c\ube0c \ud234, \ub9e4\ub2c8\uc9c0\ub4dc \uc11c\ube44\uc2a4 \ucea0\ud398\uc778, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\ub85c \uc190\uc27d\uac8c \uc9d1\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2e4\ub978 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uacfc \ucc28\ubcc4\ud654\ub418\ub294 \uc6b0\ubc84 \uad11\uace0\ub9cc\uc758 \uac15\uc810\uc774 \uc788\uc744\uae4c\uc694?<\/h2>\n

\uc6b0\ubc84 \uad11\uace0\uc758 \uac15\uc810\uc740 \u2018\uc2e4\uc2dc\uac04\u2019\uacfc \u2018\ubab0\uc785\ub3c4 \ub192\uc740 \uc21c\uac04\u2019\uc785\ub2c8\ub2e4. \uc774\ub3d9 \uc911\uc774\uac70\ub098 \uc74c\uc2dd \uc8fc\ubb38, \uc7a5\ubcf4\uae30 \ub4f1 \uc9d1\uc911\ub3c4\uac00 \ub192\uc740 \uc0c1\ud669\uc5d0\uc11c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc73c\uba70, \ub2e8\uc77c \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc544\ub2cc \ub2e4\uc218\uc758 \uc2dd\ub8cc\ud488 \ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108\uc640 \ud568\uaed8 \uc6b4\uc601\ub418\ub294 \u2018\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\u2019 \ud615\ud0dc\ub85c \ub354 \ud3ed\ub113\uc740 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4(Brand)\uc640 \ud37c\ud3ec\uba3c\uc2a4(Performance)\ub97c \ubaa8\ub450 \uc7a1\ub294 \u2018\ube0c\ub79c\ub4dc\ud37c\ud3ec\uba3c\uc2a4(Brand-formance)\u2019 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uace0, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uae30\ubc18\uc758 \ud0c0\uae30\ud305\u00b7\uc601\uc0c1 \ud3ec\ub9f7\u00b7\ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 \uae30\ub2a5\uc73c\ub85c \ub192\uc740 \uac00\uc2dc\uc131\uacfc \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uc2a4\ud3f0\uc11c\ub4dc \ub9ac\uc2a4\ud305(Sponsored Listings) \uacfc \uac19\uc740 \ud575\uc2ec \uc81c\ud488\uc774 \ud3ec\ud568\ub41c \uad11\uace0 \ud615\uc2dd\uc740 \uc6b0\ubc84\uc640 \uc6b0\ubc84 \uc774\uce20\uc5d0 \uc644\uc804\ud558\uac8c \ud1b5\ud569\ub418\uc5b4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc18c\ube44\uc790 \uad00\ub828\uc131\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

\uc6b0\ubc84 \uad11\uace0\ub294 \uc5b4\ub5bb\uac8c \ud480\ud37c\ub110 \uc194\ub8e8\uc158\uc774 \ub418\uc5c8\ub098\uc694?<\/h2>\n

\ucc98\uc74c\uc5d0\ub294 \uc6b0\ubc84 \uc774\uce20 \uc571\uc5d0\uc11c \ub9db\uc9d1 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc600\uc9c0\ub9cc, \uc2dd\ub8cc\ud488\uacfc \ub9ac\ud14c\uc77c \uc601\uc5ed\uc73c\ub85c \ud655\uc7a5\ud558\uba74\uc11c \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\uac00 \uc8fc\uc694 \uad6c\ub9e4 \uc21c\uac04\uc5d0 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218\uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ub9cc\ub4e4\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. 2022\ub144 \ud638\uc8fc\uc5d0\uc11c \uccab \uc120\uc744 \ubcf4\uc778 \uc800\ub2c8 \uc560\uc988(Journey Ads)\ub294 \uc0c1\uc810, \ubc14, \uacf5\ud56d, \ud589\uc0ac\uc7a5 \ub4f1\uc73c\ub85c \uc774\ub3d9 \uc911\uc778 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ub2e4\uac00\uac08 \uc218 \uc788\uc5b4 \uad11\uace0\uc8fc\ub4e4\ub85c\ubd80\ud130 \ub9ce\uc740 \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \uc2a4\ud3f0\uc11c\ub4dc \ub9ac\uc2a4\ud305\uc744 \uc0ac\uc6a9\ud558\ub294 \uad11\uace0\uc8fc\ub294 \uc6b0\ubc84 \uc774\uce20\uc5d0\uc11c \uc0c1\ud488\uc758 \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0 \uc800\ub2c8 \uc560\uc988\uc640 \uacb0\uc81c \ud6c4 \uad11\uace0\uae4c\uc9c0 \uc5f0\uacb0 \uc2dc\ucf1c\uc11c, \uace0\uac1d\uc758 \uc778\uc9c0\ub3c4\uc640 \uace0\ub824\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud480\ud37c\ub110 \uc811\uadfc \ubc29\uc2dd\uc740 \uc0ac\uc6a9\uc790\uac00 \uac00\uc7a5 \ubab0\uc785\ub3c4\uac00 \ub192\uc744 \ub54c \ube0c\ub79c\ub4dc\uac00 \uc758\ubbf8 \uc788\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub9ce\uc740 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\uc6b0\ubc84 \uad11\uace0\uac00 \ud06c\ub9ac\ud14c\uc624\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uac8c \ub41c \uacc4\uae30\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc640 \ub9ac\ud14c\uc77c \uad11\uace0\uc5d0 \ub300\ud55c \uc804\ubb38\uc131\uc744 \uac16\ucd94\uace0 \uc788\uc5b4 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc81c\ud488\uc744 \ud655\uc7a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub77c\uace0 \ud310\ub2e8\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc640\uc758 \ud611\ub825\uc740 \ube0c\ub79c\ub4dc\uc5d0\uac8c \ub354 \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uacfc \uace0\ub3c4\ud654\ub41c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5, \uac1c\uc120\ub41c \uad11\uace0 \uc131\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774\uc81c \ube0c\ub79c\ub4dc\ub4e4\uc740 \ub9e4\ucd9c \uc99d\uac00\ubd84\uc744 \ubcf4\ub2e4 \uc27d\uac8c \uce21\uc815\ud558\uace0 \uace0\uac1d \ud504\ub85c\ud544\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uc5ec \uc7a5\uae30\uc801\uc778 \uc804\ub7b5 \uc218\ub9bd\uc774 \uac00\ub2a5 \ud574 \uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc6b0\ubc84 \uad11\uace0\uc758 \uc8fc\uc694 \uace0\uac1d\uc740 \ub204\uad6c\uc778\uac00\uc694?<\/h2>\n

\uc6b0\ubc84 \uad11\uace0\ub294 \uc571\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uba70 \uc790\uc2e0\uc758 \uc694\uad6c\ub97c \ud45c\ud604\ud558\ub294 \uc6d4\uac04 \ud65c\uc131 \uc720\uc800 1\uc5b5 7,100\ub9cc \uba85\uc73c\ub85c \uad6c\uc131\ub41c \uc804 \uc138\uacc4 \ud504\ub9ac\ubbf8\uc5c4 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc8fc \uc0ac\uc6a9\uc790 \uce35\uc740 \uc80a\uace0 \uac00\uce58\uac00 \ub192\uc740 Z \uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub85c \ud3b8\uc758\uc131\uacfc \uc774\ub3d9\uc131\uc744 \uc6b0\uc120\uc2dc\ud558\uba70, \uad11\uace0\uc5d0 \ub9e4\uc6b0 \ubbfc\uac10\ud569\ub2c8\ub2e4. \ud638\uc8fc\uc5d0\uc11c\ub9cc \ub9e4\ub144 1,000\ub9cc \uba85 \uc774\uc0c1\uc774 \uc6b0\ubc84 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba70, \uc6b0\ubc84 \uc774\uce20\uc640 \uc6b0\ubc84 \ub77c\uc774\ub4dc\ub294 \uc6d4\uac04 \uc57d 5\ud68c \uc815\ub3c4 \uad11\uace0\uc8fc\ub97c \uc18c\ube44\uc790\uc5d0\uac8c \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n

\uc6b0\ubc84\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654 \ud2b8\ub80c\ub4dc \uc5b4\ub5a4 \uac83\uc774 \uc788\ub098\uc694?<\/h2>\n

\ubc14\uc05c \uc77c\uc0c1\uc744 \uc0b4\uc544\uac00\ub294 \ud638\uc8fc\uc778\ub4e4\uc5d0\uac8c\ub294 \ud3b8\ub9ac\ud568\uc774 \ucd5c\uc6b0\uc120\uc785\ub2c8\ub2e4. \uc6b0\ubc84\ub294 \uc74c\uc2dd \ubc30\ub2ec, \uc1fc\ud551, \ub098\uc774\ud2b8\ub77c\uc774\ud504 \ubc0f \uc8fc\uc694 \uc774\ubca4\ud2b8\uc758 \uad00\ubb38 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. 2024\ub144 \ud6c4\ubc18\uc5d0 \uc2e4\uc2dc\ub41c \uc5f0\uad6c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uacbd\uae30 \ubd88\ud655\uc2e4\uc131\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc6b0\ubc84 \uc774\uc6a9\uc790\uc758 80%\uac00 \uc9c0\ucd9c\uc744 \uc720\uc9c0\ud558\uac70\ub098 \ub298\ub9b4 \uc758\ub3c4\uac00 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. (GWI ANZ Research, 2024\ub144 8\uc6d4)<\/p>\n

\uc800\ud76c\uac00 \ubcf4\uc720\ud55c \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc2dd\uc0ac \uc2dc\uac04\uacfc \uc8fc\uc694 \uc774\ubca4\ud2b8 \uc804\ud6c4\ub85c \ucda9\ub3d9 \uad6c\ub9e4\uac00 \uac00\uc7a5 \ub9ce\uc774 \uc774\ub904\uc9c0\uba70, \ud3b8\ub9ac\ud568\uacfc \ub9de\ucda4\ud654\uac00 \uc8fc\uc694 \ub3d9\uc778\uc785\ub2c8\ub2e4. \ucd5c\uadfc \ud55c \uc5f0\uad6c \uc870\uc0ac\uc5d0\uc11c \uc6b0\ubc84 \uc774\uce20 \uc0ac\uc6a9\uc790\uc758 57%\uc640 \uc6b0\ubc84 \ub77c\uc774\ub4dc \uc0ac\uc6a9\uc790\uc758 51%\uac00 \ud3b8\ub9ac\ud558\uae30 \ub54c\ubb38\uc5d0 \ud574\ub2f9 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud55c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4(\ubaa8\ube4c\ub9ac\ud2f0 & \ub51c\ub9ac\ubc84\ub9ac\uc5d0 \ub300\ud55c IPSOS\uc758 \uad00\uc810, 2024\ub144 5\uc6d4). \uc5ec\ub7ec \ub9ac\ud14c\uc77c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc6d0\ud65c\ud55c \uc628\ub514\ub9e8\ub4dc \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc74c\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucea0\ud398\uc778\uc73c\ub85c \uc5b4\ub5a4 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub294\uc9c0 \ub9d0\uc500\ud574 \uc8fc\uc2dc\uaca0\uc5b4\uc694?<\/h2>\n

\uc6b0\ubc84 \uad11\uace0\uc640 \ud06c\ub9ac\ud14c\uc624\ub97c \ud65c\uc6a9\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc2ec\uce35\uc801\uc778 \uc778\uc0ac\uc774\ud2b8, \uc815\ubc00\ud55c \ud0c0\uac9f\ud305, \uc5c5\uacc4 \ucd5c\uace0 \uc218\uc900\uc758 \uce21\uc815 \uae30\ub2a5\uc774 \uc8fc\ub294 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud55c \uc8fc\ub958 \ube0c\ub79c\ub4dc\uc640\uc758 \ucd5c\uadfc \ud611\uc5c5\uc740 \uae30\ub300\ub97c \ud6cc\uca4d \ub6f0\uc5b4 \ub118\uc5b4, \uc0c1\uc138 \ud398\uc774\uc9c0 \uc810\uc720\uc728 27% \uc99d\uac00, \uce74\ud14c\uace0\ub9ac \ub9e4\ucd9c \uc810\uc720\uc728 54% \uc0c1\uc2b9\uc774\ub77c\ub294 \uc131\uacfc\ub97c \uac70\ub480\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc6b0\ubc84 \uad11\uace0\uac00 \ucea0\ud398\uc778\uc5d0\uc11c \uc5b4\ub5a4 \uacb0\uacfc\ub97c \uc5bb\uc5c8\ub294\uc9c0 <\/em>\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4<\/em><\/a>\ub97c \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/em><\/p>\n

\ube0c\ub79c\ub4dc\ub4e4\uc740 \uc65c \uc9c0\uae08 \uc6b0\ubc84 \uad11\uace0\ub97c \ud1b5\ud574 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ud22c\uc790\ud574\uc57c \ud558\ub098\uc694?<\/h2>\n

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AI \uc790\ub3d9\ud654, \uc1fc\ud37c\ube14 \uad11\uace0 \ud3ec\ub9f7, \uc815\uad50\ud55c \uc624\ub514\uc5b8\uc2a4 \ud0c0\uae30\ud305, \uc628\u00b7\uc624\ud504\ub77c\uc778 \ud1b5\ud569 \uce21\uc815 \ub4f1\uc744 \ud1b5\ud574 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud601\uc2e0\uc744 \uc774\uc5b4\uac08 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc6b0\ubc84 \uc560\ub4dc\ubc84\ud0c0\uc774\uc9d5\uc740 \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790\ub97c \uc787\ub294 \ub354\uc6b1 \uac15\ub825\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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