{"id":21780,"date":"2025-08-13T12:48:53","date_gmt":"2025-08-13T12:48:53","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414109"},"modified":"2025-08-14T00:38:30","modified_gmt":"2025-08-14T00:38:30","slug":"beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/","title":{"rendered":"\ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc758 \ud310\uc744 \ubc14\uafb8\ub294 5\uac00\uc9c0 \uc18c\ube44\uc790 \ud589\ub3d9 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"

2025\ub144, \ubdf0\ud2f0 \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc\ub97c \ubc14\uafb8\uace0, \ub354 \ube60\ub974\uac8c \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uba70, \u2018\ubc1c\uacac\uc758 \uc990\uac70\uc6c0\u2019\uc744 \ub9cc\ub07d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 2025 \uae00\ub85c\ubc8c \ud5ec\uc2a4&\ubdf0\ud2f0 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\ub294 1\ub9cc 4\ucc9c \uba85 \uc774\uc0c1\uc758 \uc18c\ube44\uc790 \uc124\ubb38\uacfc \ubc29\ub300\ud55c \ube0c\ub79c\ub4dc\u00b7\ub9ac\ud14c\uc77c\ub7ec \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c, \uc774 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc9c4\uc9dc \uad6c\ub9e4\ub97c \uc774\ub044\ub294 \uc694\uc778\uc744 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubdf0\ud2f0 \uc9c0\ucd9c\uc758 \uc131\uc7a5\uc138\ubd80\ud130 \uc2e4\uc81c \uc18c\ube44 \uc5ec\uc815\uae4c\uc9c0\u2014\ub2e4\uc74c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \ud55c \ub2e8\uacc4 \ub04c\uc5b4\uc62c\ub9b4 5\uac00\uc9c0 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\ub354 \ub9ce\uc740 \uc9c0\ucd9c, \ub354 \ud654\ub824\ud55c \uc120\ud0dd<\/h2>\n

2025\ub144 2\ubd84\uae30 \ucd08, \ud5ec\uc2a4&\ubdf0\ud2f0 \ub9e4\ucd9c\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub208\uc5d0 \ub744\uac8c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. EMEA\ub294 \uc804\ub144 \ub300\ube44 14% \uc131\uc7a5, APAC\uc740 5%, \ubbf8\uc8fc\ub294 1% \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ucd9c\ucc98:
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804\ub144\ub3d9\uae30\ub300\ube44 \ud5ec\uc2a4 & \ubdf0\ud2f0 \ub9e4\ucd9c, 2025\ub144 \uc0c1\ubc18\uae30, \ubaa8\ub4e0 \uc0ac\uc774\ud2b8 \uc720\ud615, \uc9c0\uc5ed\ubcc4.<\/figcaption><\/figure>\n

 <\/p>\n

\ub610\ud55c \uc8fc\ubb38 \uae08\uc561\ub3c4 \ubbf8\uc8fc 9.8%, APAC 6.78%, EMEA 4.36%\ub85c \ubaa8\ub450 \uc0c1\uc2b9\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ucd9c\ucc98:
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804\ub144\ub3d9\uae30\ub300\ube44 \ud5ec\uc2a4 & \ubdf0\ud2f0 \ub9e4\ucd9c, 2025\ub144 \uc0c1\ubc18\uae30, \ubaa8\ub4e0 \uc0ac\uc774\ud2b8 \uc720\ud615, \uc9c0\uc5ed\ubcc4.<\/figcaption><\/figure>\n

2025\ub144 \ud5ec\uc2a4 & \ubdf0\ud2f0 \uc804\ub7b5:<\/strong> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\ub294 \uc778\uae30 SKU\uc640 \uc804\ub7b5\uc801 \ub178\ucd9c \uc9c0\uba74\uc5d0 \uc9d1\uc911\ud574 \uc9c0\uc5ed\ubcc4 \uc131\uc7a5\uc138\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\ub294 \uc2dc\uc98c\ubcc4 \ud504\ub85c\ubaa8\uc158\uacfc \ud0c0\uac9f \ub9de\ucda4 \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud574 \uc2e0\uaddc \uc218\uc694\ub97c \ucc3d\ucd9c\ud558\uc138\uc694<\/p>\n

\ud074\ub9ad, \uc88b\uc544\uc694, \uad6c\ub9e4<\/h2>\n

\ubdf0\ud2f0 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \ud765\ubbf8\ub85c\uc6b4 \uc591\uba74\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ubc1c\uacac\uc5d0\uc11c \uacb0\uc81c\uae4c\uc9c0 \ud3c9\uade0 18\uc77c\uc774 \uac78\ub9ac\uc9c0\ub9cc, \uac00\uc7a5 \ube60\ub978 25%\ub294 \ub2e8 19\ubd84 \ub9cc\uc5d0 \uc804\ud658\ud569\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4, \ud5ec\uc2a4 \ubc0f \ubdf0\ud2f0 \uac70\ub798(2025\ub144 4\uc6d4 9\uc77c\u201315\uc77c), \uc2e0\uaddc \uad6c\ub9e4\uc790 \uc0c1\uc704, \ud3c9\uade0 \ubc0f \ud558\uc704 25%\uc758 \ud3c9\uade0 \uad6c\ub9e4 \uc18c\uc694 \uc2dc\uac04(3\uac1c\uc6d4 \uae30\uc900).<\/figcaption><\/figure>\n

\ub354 \ub180\ub77c\uc6b4 \uc810\uc740, \uc804 \uc138\uacc4 \uc18c\ube44\uc790\uc758 89%\uac00 \uc81c\ud488\uc744 \ucc98\uc74c \ubcf8 \ub0a0 \ubc14\ub85c \uad6c\ub9e4\ud55c \uacbd\ud5d8\uc774 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"\ucd9c\ucc98:
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2025\ub144 1\ubd84\uae30, \ud654\uc7a5\ud488, \ud5a5\uc218, \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488 \uad6c\ub9e4\uc790(N=5275), \uc804 \uc138\uacc4<\/figcaption><\/figure>\n

2025\ub144 \ud5ec\uc2a4 & \ubdf0\ud2f0 \uc804\ub7b5:<\/strong> \uc0c1\uc2dc \uc81c\ud488 \ub178\ucd9c\uacfc \uc801\uc2dc \ud504\ub85c\ubaa8\uc158\uc73c\ub85c \uc804\ud658 \uae30\ud68c\ub97c \ub193\uce58\uc9c0 \ub9c8\uc138\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\ub294 \ube60\ub978 \uc804\ud658\uc744 \uc704\ud55c \uc2e4\uc2dc\uac04 \ub9ac\ud0c0\uac9f\ud305\uacfc, \uace0\uac00 \uc81c\ud488\uc744 \uc704\ud55c \uae4a\uc774 \uc788\ub294 \ub9ac\ub9c8\ucf00\ud305 \uc5ec\uc815\uc744 \ubcd1\ud589\ud558\uc138\uc694.<\/p>\n

\uccab\ub208\uc5d0 \ubc18\ud558\ub294 \uacbd\uc6b0\ub294 \ub4dc\ubb3c\ub2e4<\/h2>\n

\uc81c\uc77c \uba3c\uc800 \ubcf8 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \ubdf0\ud2f0 \uace0\uac1d\uc740 \ub4dc\ubb45\ub2c8\ub2e4. \ud2b9\ud788 \ud5a5\uc218, \uba54\uc774\ud06c\uc5c5, \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488\ucc98\ub7fc \uac1c\uc778 \ucde8\ud5a5\uc774 \uc911\uc694\ud55c \uce74\ud14c\uace0\ub9ac\uc758 \uacbd\uc6b0 \uc18c\ube44\uc790\ub294 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \ucd5c\ub300 14\uac1c \uc81c\ud488\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4, \ud5ec\uc2a4 \ubc0f \ubdf0\ud2f0 \uad6c\ub9e4(2025\ub144 4\uc6d4 8\uc77c\u201314\uc77c), 1\uac1c\uc6d4 \ud0d0\uc0c9 \uae30\uc900, \uc218\ubc31 \uac1c\uc758 \uc720\ud1b5\uc0ac \ubc0f \ube0c\ub79c\ub4dc \ud3ec\ud568.<\/figcaption><\/figure>\n

\ub610\ud55c \ub300\uc911\uc801\uc778 \uc911\uc800\uac00\uc758 \ube0c\ub79c\ub4dc\uc758 \uace0\uac1d\uc740 \uace0\uac00\uc758 \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\ubcf4\ub2e4 \uc2dc\ub3c4\ud574\ubcf4\ub294 \uc18d\ub3c4\uac00 \ube60\ub974\uc9c0\ub9cc, \ucda9\uc131\ub3c4\ub294 \ub0ae\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ucd9c\ucc98
\ucd9c\ucc98 : \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4, \ud5ec\uc2a4 \ubc0f \ubdf0\ud2f0 \uad6c\ub9e4(2025\ub144 4\uc6d4 1\uc77c – 14\uc77c), 12\uac1c\uc6d4 \uae30\uc900. “\ube0c\ub79c\ub4dc \uc2e0\uaddc \uace0\uac1d” = \ud574\ub2f9 \uae30\uac04 \ub3d9\uc548 \ube0c\ub79c\ub4dc\ub97c \uad6c\ub9e4\ud55c \uc801\uc774 \uc5c6\ub294 \uace0\uac1d. \uc218\ubc31 \uac1c\uc758 \uc720\ud1b5\uc0ac \ubc0f \ube0c\ub79c\ub4dc \ud3ec\ud568.<\/figcaption><\/figure>\n

\uace0\uac1d\ub4e4\uc740 \uc5ec\ub7ec \uc635\uc158\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\ub824\ud558\uae30 \ub54c\ubb38\uc5d0 \ucda9\uc131 \uace0\uac1d\uc758 \uac1c\ub150\uc774 \uc57d\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud5ec\uc2a4 \ubc0f \ubdf0\ud2f0 \ubd80\ubb38\uc758 \ubc18\ubcf5 \uad6c\ub9e4\uc728\uc740 \ub3c5\uc77c\uc774 17%\ub85c \uac00\uc7a5 \ub0ae\uace0, \ud55c\uad6d\uc774 40%\ub85c \uac00\uc7a5 \ub192\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ube48\ubc88\ud558\uac8c \ubdf0\ud2f0 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uace0\uac1d \uc911 59%\ub294 \uc791\ub144\uc5d0 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \ube0c\ub79c\ub4dc\ub97c \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

2025\ub144 \ud5ec\uc2a4 & \ubdf0\ud2f0 \uc804\ub7b5:<\/strong> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ub178\ucd9c\uacfc \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc73c\ub85c \uc9c0\uc18d\uc801\uc778 \uad00\uc2ec\uc744 \uc720\uc9c0\ud558\uc138\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\uc758 \uacbd\uc6b0\ub294 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uc18c\ube44\uc790\uc5d0\uac8c\ub294 \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uac1c\uc778\ud654\ub41c \ub9ac\ud0c0\uac9f\ud305\uc744 \ud65c\uc6a9\ud558\uc138\uc694.<\/p>\n

\uc9c4\uc9dc \uc778\ud50c\ub8e8\uc5b8\uc11c\ub294 \u2018\uac80\uc0c9\uacfc \ub9ac\uc11c\uce58\u2019<\/h2>\n

\ubdf0\ud2f0 \uace0\uac1d\uc740 \uc120\ud0dd \uac00\ub2a5\ud55c \uc81c\ud488\ub4e4\uc744 \uaf3c\uaf3c\ud788 \ube44\uad50\ud574 \ubd05\ub2c8\ub2e4. \uc804 \uc138\uacc4 \ubdf0\ud2f0 \uc18c\ube44\uc790\uc758 66%\ub294 \uc628\ub77c\uc778 \uac00\uaca9 \ube44\uad50, 53%\ub294 \ub9ac\ubdf0 \ud655\uc778, 52%\ub294 \ub9e4\uc7a5\uc5d0\uc11c \ubaa8\ubc14\uc77c\ub85c \uac00\uaca9\uc744 \uc870\ud68c\ud569\ub2c8\ub2e4. \uc774\ub294 \uad6c\ub9e4 \uc804 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488 \uc2e0\ub8b0\ub97c \ud655\ubcf4\ud558\ub294 \ud575\uc2ec \uacfc\uc815\uc785\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38\uc870\uc0ac, 2025\ub144 1\ubd84\uae30, \ud654\uc7a5\ud488, \ud5a5\uc218, \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488 \uad6c\ub9e4\uc790(N=5275). \ub2f5\ubcc0 \uc635\uc158: \u201c\ud56d\uc0c1\u201d, \u201c\uc790\uc8fc\u201d, \u201c\uac00\ub054\u201d, \u201c\ub4dc\ubb3c\uac8c\u201d, \u201c\uc808\ub300\u201d<\/figcaption><\/figure>\n

 <\/p>\n

2025\ub144 \ud5ec\uc2a4 & \ubdf0\ud2f0 \uc804\ub7b5: <\/strong>\u00a0\uac80\uc0c9, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4, \uc81c\ud488 \ud398\uc774\uc9c0, \uc18c\uc15c \ub4f1 \ud544\uc218\uc801\uc778 \ucc44\ub110\uc5d0 \uac78\uccd0 \uad11\ubc94\uc704\ud558\uac8c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uad6c\ub9e4 \uc758\ub3c4\uac00 \ud655\uc2e4\ud55c \uc18c\ube44\uc790\uc640 \ud0d0\uc0c9 \ub2e8\uacc4\uc5d0 \uc788\ub294 \uc18c\ube44\uc790 \uac01\uac01\uc5d0 \ub9de\ucd98 \uba54\uc2dc\uc9c0\ub97c \uc124\uacc4\ud558\uc138\uc694.<\/p>\n

\uc544\ub984\ub2e4\uc6c0\uc744 \ud5a5\ud55c \uad00\uc2ec\uc740 \uc2dd\uc744 \uae30\ubbf8\uac00 \uc5c6\ub2e4<\/h2>\n

\ubdf0\ud2f0 \uc81c\ud488\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc740 \uc77c\uad00\ub418\uac8c \uc774\ub904\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 84%\uac00 \uc9c0\ub09c 6\uac1c\uc6d4 \ub3d9\uc548 \ubdf0\ud2f0 \uc81c\ud488\uc5d0 \ub3d9\uc77c\ud558\uac8c \uc9c0\ucd9c\ud588\uc73c\uba70 73%\ub294 \ud5a5\ud6c4 \uc9c0\ucd9c\uc744 \uc720\uc9c0\ud558\uac70\ub098 \ub298\ub9b4 \uacc4\ud68d\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38\uc870\uc0ac, 2025\ub144 1\ubd84\uae30(N=5062), 2024\ub144 1\ubd84\uae30(N=4555), 2023\ub144 1\ubd84\uae30(N=4808). \uc804 \uc138\uacc4.<\/figcaption><\/figure>\n

2025\ub144 \ud5ec\uc2a4 & \ubdf0\ud2f0 \uc804\ub7b5:<\/strong> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\ub294 \ud504\ub85c\ubaa8\uc158 \uba54\uc2dc\uc9c0\ub97c \uc815\uae30\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud574 \uc9c0\uc18d\uc801\uc778 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uc138\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\ub294 \uc608\uce21 \uc778\uc0ac\uc774\ud2b8\uc640 \uad6c\ub9e4 \uc758\ud5a5 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad6c\ub9e4 \uc900\ube44\uac00 \ub41c \uc18c\ube44\uc790\ub97c \uc120\uc81c\uc801\uc73c\ub85c \uacf5\ub7b5\ud558\uc138\uc694.<\/p>\n

\ube5b\ub098\ub294 \uc18c\ube44 \uc5ec\uc815 \ub4a4\uc5d0\ub294 \uc804\ub7b5\uc774 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n

\ud55c \ubc88\uc5d0 14\uac1c \uc81c\ud488\uc744 \ube44\uad50\ud558\ub294 \uc2e0\uc911\ud55c \uc18c\ube44\uc790\ub4e0, \uba87 \ubd84 \ub9cc\uc5d0 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294\ucda9\ub3d9\uad6c\ub9e4 \uace0\uac1d\uc774\ub4e0, \uc624\ub298\ub0a0\uc758 \ubdf0\ud2f0 \uc18c\ube44\uc790\ub294 \uc815\ubcf4\uc5d0 \ubc1d\uace0, \uc601\uac10\uc744 \ubc1b\uc73c\uba70, \ube0c\ub79c\ub4dc\uc5d0 \ud638\uae30\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305\uc740 \ubaa8\ub4e0 \ud37c\ub110\uacfc \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c, \uac1c\uc778\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c, \uadf8\ub9ac\uace0 \ub208\uc5d0 \ub744\uac8c \uc18c\ube44\uc790 \uacc1\uc5d0 \uc874\uc7ac\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\u00a02025 \uae00\ub85c\ubc8c \ud5ec\uc2a4&\ubdf0\ud2f0 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a>\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\uc640 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

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