{"id":21799,"date":"2025-07-30T08:33:53","date_gmt":"2025-07-30T12:33:53","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414723"},"modified":"2025-10-16T02:35:58","modified_gmt":"2025-10-16T02:35:58","slug":"ai-for-performance-marketers","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/ai-for-performance-marketers\/","title":{"rendered":"\ub9c8\ucf00\ud305 AI \ud234\ub85c \uad11\uace0 \uc131\uacfc\ub97c \ub192\uc774\ub294 \ubc29\ubc95: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc2e4\uc804 \uac00\uc774\ub4dc"},"content":{"rendered":"<p>\ucd5c\uadfc \ub9c8\ucf00\ud305 \uc5c5\uacc4\ub294 \uc628\ud1b5 \u2018\ud601\uc2e0\uc801\uc778 AI \uae30\uc220 \ud639\uc740 \ud234\u2019 \uc774\uc57c\uae30\ub85c \uac00\ub4dd\ud569\ub2c8\ub2e4. \uc124\ub808\ub294 \ubcc0\ud654\uc784\uc740 \ubd84\uba85\ud558\uc9c0\ub9cc \uc815\uc791 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc740 <strong>AI<\/strong><strong>\ub97c<\/strong> <strong>\uc2e4\uc81c<\/strong> <strong>\uc5c5\ubb34\uc5d0<\/strong> <strong>\uc5b4\ub5bb\uac8c<\/strong> <strong>\uc801\uc6a9\ud574<\/strong> <strong>\uc131\uacfc\ub85c<\/strong> <strong>\uc5f0\uacb0\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\uc744\uc9c0<\/strong> \uc5ec\uc804\ud788 \uace0\ubbfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub9c1\ud06c\ub4dc\uc778 \ud53c\ub4dc\ub9cc \ubd10\ub3c4 \ub9e4\uc77c\uac19\uc774 \uc0c8\ub85c\uc6b4 \u2018\ud601\uc2e0\uc801\uc778\u2019 AI \uc194\ub8e8\uc158\uc774 \ub4f1\uc7a5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc911\uc694\ud55c \uac83\uc740 <strong>\ubb34\uc5c7\uc744<\/strong><strong>, <\/strong><strong>\uc5b4\ub514\uc5d0<\/strong><strong>, <\/strong><strong>\uc5b4\ub5bb\uac8c<\/strong> <strong>\ud65c\uc6a9\ud574\uc57c<\/strong> <strong>\uc9c4\uc9dc<\/strong> <strong>\uc131\uacfc\ub85c<\/strong> <strong>\uc774\uc5b4\uc9c8<\/strong> <strong>\uc218<\/strong> <strong>\uc788\ub290\ub0d0<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\ubc88 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 <strong>\ud37c\ud3ec\uba3c\uc2a4<\/strong> <strong>\ub9c8\ucf00\ud305\uc5d0\uc11c<\/strong><strong> AI<\/strong><strong>\uac00<\/strong> <strong>\uc9c4\uac00\ub97c<\/strong> <strong>\ubc1c\ud718\ud558\ub294<\/strong> <strong>\uc601\uc5ed<\/strong>\uc744 \uc911\uc2ec\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 <strong>\uc804\ud658\uc728\uacfc<\/strong><strong> ROAS<\/strong><strong>\ub97c<\/strong> <strong>\ub192\uc778<\/strong> <strong>\uc2e4\uc81c<\/strong> <strong>\uae30\uc5c5<\/strong> <strong>\uc0ac\ub840<\/strong>\ub97c \uc790\uc138\ud788 \ub2e4\ub918\ub294\ub370\uc694. \uc608\uce21 \uc785\ucc30, \ub2e4\uc774\ub0b4\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c(Dynamic Creative), \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audience)\ub97c \uc5b4\ub5bb\uac8c \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud574 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud588\ub294\uc9c0 \uc2e4\uc9c8\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ud37c\ud3ec\uba3c\uc2a4<\/strong> <strong>\ub9c8\ucf00\ud130\uc5d0\uac8c<\/strong> <strong>\uc2a4\ub9c8\ud2b8\ud55c<\/strong><strong> AI<\/strong><strong>\uac00<\/strong> <strong>\ud544\uc694\ud55c<\/strong> <strong>\uc774\uc720<\/strong><\/h2>\n<p>\uc9c0\uae08\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc5d0\uac8c\ub294 \uc65c \u2018\ub354 \ub611\ub611\ud55c\u2019 AI\uac00 \ud544\uc694\ud560\uae4c\uc694? \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc774\uc81c \uc571, \uc6f9\uc0ac\uc774\ud2b8, \ud654\uba74\uc744 \ub118\ub098\ub4e4\uba70 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub354\ubd88\uc5b4 <strong>\ud37c\ud3ec\uba3c\uc2a4<\/strong> <strong>\ub9c8\ucf00\ud305\ub3c4<\/strong> <strong>\uc810\uc810<\/strong> <strong>\ub354<\/strong> <strong>\ubcf5\uc7a1\ud574\uc9c0\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>. <\/strong>\uc608\uc0b0\uc740 \uc904\uc5b4\ub4dc\ub294\ub370 \ucc44\ub110\uc740 \uacc4\uc18d \ub298\uc5b4\ub098\uace0, \uc18c\ube44\uc790\uc758 \uae30\ub300\uce58\ub294 \uacc4\uc18d \ub192\uc544\uc9c0\uace0 \uc788\ub294\ub370\uc694. \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9e4 \ubd84\uae30\ub9c8\ub2e4 \ub354 \ub192\uc740 \uc131\uacfc\ub97c \uc694\uad6c\ud558\ub294 \ub0b4\ubd80\uc801\uc778 \uc555\ubc15\ub3c4 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774 \uc678\uc5d0\ub3c4 \ub9c8\ucf00\ud130\ub97c \uad34\ub86d\uac8c \ud558\ub294 \ud604\uc2e4\uc801\uc778 \uc694\uc778\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc608\uc0b0 \ub3d9\uacb0<\/strong><strong> :<\/strong> \uc7ac\ubb34\ud300\uc5d0\uc11c\ub294 \ub3d9\uc77c\ud55c \ud639\uc740 \ub354 \uc801\uc740 \uc608\uc0b0\uc73c\ub85c \ub354 \ub192\uc740 \uc218\uc775\uc744 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub04a\uc784\uc5c6\uc774 \ub4f1\uc7a5\ud558\ub294 \uc0c8\ub85c\uc6b4 \ucc44\ub110<\/strong><strong> :<\/strong> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4, \uc18c\uc15c \ubbf8\ub514\uc5b4(SNS), \ucee4\ub125\ud2f0\ub4dc TV(CTV), \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \ub4f1 \uc0c8\ub85c\uc6b4 \ud50c\ub7ab\ud3fc\uc774 \ube60\ub974\uac8c \uc99d\uac00\ud558\uace0 \uc788\uc5b4 \uc5b4\ub5a4 \ucc44\ub110\uc5d0 \uc9d1\uc911\ud574\uc57c \ud560\uc9c0 \uacb0\uc815\ud558\ub294 \uac83\ub3c4 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc810\uc810 \uc9e7\uc544\uc9c0\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \uc9d1\uc911\ub825<\/strong><strong> :<\/strong> 3\ucd08 \uc774\uc0c1 \uae30\ub2e4\ub824\uc8fc\uc9c0 \uc54a\uace0, \ubc18\ubcf5\ub418\ub294 \uad11\uace0\uc5d0 \uc27d\uac8c \ud53c\ub85c\uac10\uc744 \ub290\uaef4 \ubc14\ub85c \ub118\uaca8\ubc84\ub9bd\ub2c8\ub2e4.<\/li>\n<li><strong>\ubc29\ub300\ud55c \ub370\uc774\ud130 \ubd84\uc11d<\/strong><strong> :<\/strong> \uc791\uc740 \uaddc\ubaa8\uc758 \ube0c\ub79c\ub4dc\uc870\ucc28 \ubc29\ub300\ud55c \uc591 \ub370\ub77c\ubc14\uc774\ud2b8\uae09\uc758 \ud589\ub3d9, \uac70\ub798, \uad11\uace0 \ub370\uc774\ud130\ub97c \ub2e4\ub8e8\uace0 \uc788\uc73c\uba70 \uc774\ub97c \uc218\uc791\uc5c5\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \uac83\uc740 \uc0ac\ub9c9\uc5d0\uc11c \ubc14\ub298\uc744 \ucc3e\ub294 \uac83\ucc98\ub7fc \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2ec\ud654\ub418\ub294 \uc778\ub825\ub09c<\/strong><strong> :<\/strong> \uacbd\uae30 \uce68\uccb4\ub85c \uc778\ud574 \ucc44\uc6a9 \ub3d9\uacb0\uc774 \ub418\uba70 \uae30\uc874 \uc778\ub825\uc73c\ub85c 2-3\ubc30\uc758 \ucea0\ud398\uc778\uacfc \ubcf4\uace0\uc11c\ub97c \ucc98\ub9ac\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \ubaa8\ub4e0 \ubcf5\uc7a1\ud55c \ud658\uacbd \uc18d\uc5d0\uc11c AI\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \uc0dd\uc874 \ub3c4\uad6c\ub85c\uc11c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>AI\ub294 \ub2e8\uc21c\ud55c \uc790\ub3d9\ud654\uac00 \uc544\ub2c8\ub77c \uc790\ub3d9\ud654 + \uc2e4\uc2dc\uac04 \uc758\uc0ac\uacb0\uc815\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\uaddc\ubaa8 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud559\uc2b5\ud55c AI \ubaa8\ub378\uc740 \uc228\uc740 \ud328\ud134\uc744 \ucc3e\uc544\ub0b4\uace0, \ubc14\ub85c \uc2e4\ud589\uac00\ub2a5\ud55c \uacb0\uc815\uc744 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ub192\uc774\ub294<\/strong><strong> AI <\/strong><strong>\uc804\ub7b5<\/strong><\/h2>\n<p>\uadf8\ub807\ub2e4\uba74 AI\uac00 \uad11\uace0\uc5d0\uc11c \uc9c4\uc9dc \uac00\uce58\ub97c \ubc1c\ud718\ud558\ub294 \uc21c\uac04\uc740 \uc5b8\uc81c\uc77c\uae4c\uc694? \uc6b0\ub9ac\uac00 \ud754\ud788 \ub5a0\uc62c\ub9ac\ub294 AI\ub294 \ud14d\uc2a4\ud2b8\ub098 \uc774\ubbf8\uc9c0\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \u2018\uc0dd\uc131\ud615 AI\u2019 \uc778\ub370\uc694. \uc2e4\uc81c\ub85c \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc88c\uc6b0\ud558\ub294 AI\ub294 \ub208\uc5d0 \uc798 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uacf3\uc5d0\uc11c \uc870\uc6a9\ud558\uac8c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc560\ub4dc\ud14c\ud06c(Ad Tech)\uc640 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media) \uc601\uc5ed\uc5d0\uc11c AI\ub294 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \ud575\uc2ec \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc608\uce21<\/strong> <strong>\uc785\ucc30<\/strong><strong>(Predictive Bidding):<\/strong> \uac01 \ub178\ucd9c\ub9c8\ub2e4 \ucd5c\uc801 \uac00\uce58\ub97c \uacc4\uc0b0\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc785\ucc30\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub2e4\uc774\ub0b4\ubbf9<\/strong> <strong>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/strong><strong>(Dynamic Creative)<\/strong>: \ub2a6\uc740 \ubc24\uae4c\uc9c0 \ud3ec\ud1a0\uc0f5 \ubc0f \ub514\uc790\uc778 \uc791\uc5c5\uc744 \ud558\uc9c0 \uc54a\uc544\ub3c4 \uc18c\ube44\uc790 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \uc81c\ud488 \uc774\ubbf8\uc9c0\ub97c \uc790\ub3d9\uc73c\ub85c \ub178\ucd9c\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4<\/strong> <strong>\uc624\ub514\uc5b8\uc2a4<\/strong><strong>(Commerce Audience)<\/strong>: \uc2e4\uc81c \uc1fc\ud551, \uac80\uc0c9, \uc7a5\ubc14\uad6c\ub2c8, \uad6c\ub9e4 \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c <strong data-start=\"589\" data-end=\"611\">\uad6c\ub9e4<\/strong> <strong>\uc7a0\uc7ac\ub825<\/strong><strong>\uc774<\/strong> <strong>\ub192\uc740<\/strong> <strong>\uace0\uac1d<\/strong> <strong>\uc138\uadf8\uba3c\ud2b8<\/strong>\ub97c \ucc3e\uc544\ub0c5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\uc774\ucc98\ub7fc \ud558\ub098\uc758 AI\uac00 <strong data-start=\"634\" data-end=\"673\">\uc785\ucc30\uac00, <\/strong><strong>\uc624\ub514\uc5b8\uc2a4, <\/strong><strong>\uad11\uace0 <\/strong><strong>\uc18c\uc7ac\ub97c <\/strong><strong>\ub3d9\uc2dc\uc5d0 <\/strong><strong>\uadf8\ub9ac\uace0 <\/strong><strong>\uc2e4\uc2dc\uac04\uc73c\ub85c <\/strong><strong>\ucd5c\uc801\ud654<\/strong>\ud558\uba74\uc11c \ucea0\ud398\uc778 \uc131\uacfc\ub294 \ub208\uc5d0 \ub744\uac8c \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uace0\ud488\uc9c8 \ub370\uc774\ud130\uac00 \ub9cc\ub4dc\ub294<\/strong><strong> AI \ub9c8\ucf00\ud305 \ud601\uc2e0<\/strong><\/h2>\n<p>AI\uc758 \uc131\ub2a5\uc740 \uacb0\uad6d <strong>\ub370\uc774\ud130 \ud488\uc9c8\uc5d0<\/strong> \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub2e8\uc21c\ud55c \uac80\uc0c9 \ud328\ud134\uc744 \uae30\ubc18\uc73c\ub85c \ud55c AI\ub294 \uc18c\ube44\uc790\uac00 \u201c\uc6b4\ub3d9\ud654\ub97c \uc6d0\ud55c\ub2e4\u201d\uc815\ub3c4\ub9cc \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc SKU \ub2e8\uc704\uc758 \uc815\uad50\ud55c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uacb0\ud569\ub418\uba74, AI\ub294 \u201c\uc5ec\uc131\uc6a9 \uce5c\ud658\uacbd \ub7ec\ub2dd\ud654, 240 \uc0ac\uc774\uc988\u201d\ucc98\ub7fc \uc7a0\uc7ac \uace0\uac1d\uc758 \uad6c\uccb4\uc801\uc778 \ub2c8\uc988\uae4c\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ub9e4\uc77c \uc218\uc5b5 \uac74\uc758 \uc870\ud68c\uc218, \ud074\ub9ad, \uc7a5\ubc14\uad6c\ub2c8, \uacb0\uc81c \ub370\uc774\ud130\ub97c \ud559\uc2b5\uc2dc\ud0a4\uba74 \ub2e8\uc21c\ud788 \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc608\uce21\ud558\ub294 \uc218\uc900\uc744 \ub118\uc5b4 \uc18c\ube44\uc790\uc758 \uc758\ub3c4\ub97c \ud30c\uc545\ud558\uace0 \uc774\ud574\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc774\ucc98\ub7fc AI\uac00 \ud3ed\ub113\uac8c \ud559\uc2b5\ud558\uace0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uac00 \ucda9\ubd84\ud788 \uc313\uc774\uba74, \uc608\ub97c \ub4e4\uc5b4 \uc624\uc804 9\uc2dc\uc5d0 \uc11c\uc6b8\uc5d0\uc11c \ubbf8\ub4dc \ud37c\ub110 \ub2e8\uacc4\uc758 \uace0\uac1d\uc774 \uc81c\ud488\uc744 \uac80\uc0c9\ud558\uace0 \ud0d0\uc0c9\ud558\ub2e4\uac00, 8\uc2dc\uac04 \ud6c4 \ubd80\uc0b0\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \uacfc\uc815\uae4c\uc9c0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc774\ub294 \uac70\ub300\ud55c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uac00 \ub4b7\ubc1b\uce68\ub418\uc9c0 \uc54a\ub294\ub2e4\uba74 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc131\uacfc\ub85c \uc99d\uba85\ub41c <\/strong><strong>AI <\/strong><strong>\ub9c8\ucf00\ud305 \ud234<\/strong><\/h2>\n<p>\uc774\ub860\uc0c1\uc73c\ub85c\ub294 \ubaa8\ub4e0 \uac83\uc774 \uac00\ub2a5\ud574 \ubcf4\uc5ec\ub3c4 \ud604\uc2e4\uc5d0\uc11c \uc2e4\uc81c \uc218\uc775\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0\ub294 \ub610 \ub2e4\ub978 \ubb38\uc81c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \uc785\ucc30\uacfc \uad11\uace0 \uc18c\uc7ac\uc5d0 AI\ub97c \ub3c4\uc785\ud588\uc9c0\ub9cc, <strong data-start=\"238\" data-end=\"259\">\ub9e4\ucd9c<\/strong> <strong>\uc99d\uac00<\/strong> <strong>\ud6a8\uacfc\ub294<\/strong> <strong>\uc81c\ud55c\uc801\uc778<\/strong> <strong>\uacbd\uc6b0<\/strong>\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 AI \ub7a9\uc740 \ub9e4\ub144 <strong data-start=\"284\" data-end=\"306\">10<\/strong><strong>\ub9cc<\/strong> <strong>\uac74<\/strong> <strong>\uc774\uc0c1\uc758<\/strong> <strong>\uc54c\uace0\ub9ac\uc998<\/strong> <strong>\ud14c\uc2a4\ud2b8<\/strong>\ub97c \uc9c4\ud589\ud558\uba70 AI \uc131\ub2a5\uc744 \uafb8\uc900\ud788 \uac1c\uc120\ud588\uace0, \uc774\ub7ec\ud55c \uc791\uc740 \uc131\uacfc\ub4e4\uc774 \ubaa8\uc5ec <strong>\ud68d\uae30\uc801\uc778 \uacb0\uacfc<\/strong>\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub3c4\ub85d \uc5f0\uacb0\ud574\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \ub7ec\ub2dd\ud654\ub97c \ucc3e\ub358 \uc18c\ube44\uc790\uac00 \uc544\uce68 \uc2dd\uc0ac\ud558\ub294 \uc911\uc5d0 \ub9ac\ubdf0\ub97c \ud655\uc778\ud558\uace0 \ucd9c\uadfc\uae38\uc5d0 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub9d8\uc5d0 \ub4dc\ub294 \ub7ec\ub2dd\ud654\ub97c \uad6c\uacbd\ud558\ub2e4\uac00 \uc810\uc2ec\uc2dc\uac04\uc5d0\ub294 \uc644\uc804\ud788 \uc78a\uc5b4\ubc84\ub838\ub2e4\uace0 \ud574\ub3c4 AI\ub294 \uc774 \uc21c\uac04\uc744 \ub193\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc7a0\uc7ac \uace0\uac1d\uc774 \ud1f4\uadfc \ud6c4 \uc800\ub141 \uba54\ub274\ub97c \uac80\uc0c9\ud558\ub2e4\uac00, \ub9c8\uc74c\uc5d0 \ub4e4\uc5c8\ub358 \ub7ec\ub2dd\ud654\ub97c <strong data-start=\"535\" data-end=\"550\">\ub9de\ucda4\ud615<\/strong> <strong>\ub2e4\uc774\ub0b4\ubbf9<\/strong> <strong>\uad11\uace0<\/strong>\ub85c \uc811\ud558\uace0, \ud074\ub9ad \ud55c \ubc88\uc73c\ub85c \uacb0\uc81c\ub97c \uc644\ub8cc\ud558\ub294 \uacfc\uc815\uae4c\uc9c0 \uc774 \ubaa8\ub4e0 \uacfc\uc815\uc740 \uc608\uce21 \uc785\ucc30, \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305, \ub2e4\uc774\ub0b4\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \ub3d9\uc2dc\uc5d0 \uc791\ub3d9\ud55c \uacb0\uacfc\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>AI\uac00 \uc0ac\ub78c\uc744 \ub300\uccb4\ud560\uae4c \uac71\uc815\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uac00\uc9c4 \uc9c1\uad00\uacfc \uc758\uc0ac \uacb0\uc815 \ub2a5\ub825\uc740 \uc5ec\uc804\ud788 \ub300\uccb4 \ubd88\uac00\uc785\ub2c8\ub2e4. \uc608\uc0b0\uc744 \uc124\uc815\ud558\uace0 \ube0c\ub79c\ub4dc \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud558\uba70 \uc911\uc694\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uac83\uc740 \uc5ec\uc804\ud788 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \ubaab\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>AI\ub294 \uc774 \uacfc\uc815 \uc18d\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc778 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub85c \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc774\ubc88 \ubd84\uae30\uc5d0 \ub9e4\ucd9c\ubcf4\ub2e4 \ub9c8\uc9c4\uc5d0 \ub354 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4\uba74 \uc54c\uace0\ub9ac\uc998\uc774 \uc218\ucc9c \uac1c\uc758 \ub9c8\uc774\ud06c\ub85c \ud14c\uc2a4\ud2b8(Micro test)\ub97c \uc9c4\ud589\ud558\ub3c4\ub85d \uc124\uc815\ud558\uace0 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uacb0\uacfc \ubd84\uc11d\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong><strong> : <\/strong><strong>AI <\/strong><strong>\ub9c8\ucf00\ud305<\/strong> <strong>\ud234<\/strong> <strong>\ub3c4\uc785<\/strong><strong>\ud558\uae30<\/strong> <strong>\uc804<\/strong> <strong>\uaf2d<\/strong> <strong>\ud655\uc778\ud574\uc57c<\/strong> <strong>\ud560<\/strong><strong> 5<\/strong><strong>\uac00\uc9c0<\/strong><\/h2>\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 AI \ud234\uc744 \uac80\ud1a0 \uc911\uc774\ub77c\uba74, \uc544\ub798 \ud56d\ubaa9\uc744 \uaf2d \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<ol>\n<li><strong>\ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \ud559\uc2b5\ub41c \ubaa8\ub378\uc778\uac00<\/strong><strong>?<\/strong><\/li>\n<li><strong>\ub9c8\ucf00\ud130\uac00 \uc9c1\uc811 \uc870\uc815\ud560 \uc218 \uc788\ub294\uac00<\/strong><strong>?<\/strong><\/li>\n<li><strong>\uc2e4\uc2dc\uac04 \ucd5c\uc801\ud654\uac00 \uac00\ub2a5\ud55c\uac00<\/strong><strong>?<\/strong><\/li>\n<li><strong>\ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \ud1b5\ud569\uc801\uc73c\ub85c \uc801\uc6a9\ub418\ub294\uac00<\/strong><strong>?<\/strong><\/li>\n<li><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 <\/strong><strong>\uac1c\uc778\ud654 <\/strong><strong>\uacbd\ud5d8\uc744 \ub3d9\uc2dc\uc5d0 \ubcf4\uc7a5\ud558\ub294\uac00<\/strong><strong>?<\/strong><\/li>\n<\/ol>\n<p>\uc774 \ub2e4\uc12f \uac00\uc9c0 \uc911 \ud558\ub098\ub77c\ub3c4 \ucda9\uc871\ub418\uc9c0 \uc54a\ub294\ub2e4\uba74 \ud574\ub2f9 AI \ub9c8\ucf00\ud305 \ud234\uc740 \uc544\uc9c1 \uc2e4\uc9c8\uc801\uc778 \ud65c\uc6a9 \ub2e8\uacc4\uc5d0 \ub3c4\ub2ec\ud558\uc9c0 \ubabb\ud55c \uac83\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc9c0\uae08 \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \uc2dc\uc791\ud574\ubcf4\uc138\uc694<\/strong><\/h2>\n<p>\ucc98\uc74c\ubd80\ud130 \uc644\ubcbd\ud558\uac8c \uc2dc\uc791\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. <strong>\uc18c\uaddc\ubaa8<\/strong> <strong>\ucea0\ud398\uc778\uc73c\ub85c<\/strong> <strong>\uc2dc\uc791\ud574\ubcf4\uc138\uc694<\/strong><strong>. <\/strong>\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\ud558\uae30 \uc704\ud55c \uc0c1\uc2dc \ucea0\ud398\uc778\uc5d0 AI\ub97c \ub3c4\uc785\ud558\uace0, <strong>\ub2e4\uc774\ub0b4\ubbf9<\/strong> <strong>\uad11\uace0<\/strong> <strong>\uc18c\uc7ac<\/strong>\ub97c \ucd94\uac00\ud574 AI \ubaa8\ub378\uc744 \ud559\uc2b5\uc2dc\ud0a4\uba70 \ubc18\ubcf5\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud574\ubcf4\uc138\uc694.<\/p>\n<p>AI\ub294 \uc774\uc81c \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\uc785\ub2c8\ub2e4. \uc62c\ubc14\ub978 AI \ud65c\uc6a9\uc740 \ub9c8\ucf00\ud305 \uc131\uacfc\uc758 \uaca9\ucc28\ub97c \ub9cc\ub4e4\uba70 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub354 \uc790\uc138\ud55c \uc815\ubcf4\uc640 \uc778\uc0ac\uc774\ud2b8\ub294\u00a0<\/strong><a href=\"https:\/\/www.criteo.com\/kr\/resources\/\"><strong>\ud06c\ub9ac\ud14c\uc624 \ucf54\ub9ac\uc544 \ub9ac\uc18c\uc2a4 \uc13c\ud130\uc5d0\uc11c<\/strong><\/a><strong> \ud655\uc778\ud558\uc2dc\uac70\ub098, \ud06c\ub9ac\ud14c\uc624 \ud300\uc5d0 <\/strong><a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\"><strong>\uc0c1\ub2f4\uc744 \uc694\uccad<\/strong><\/a><strong>\ud574 \ubcf4\uc138\uc694.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \ub9c8\ucf00\ud305 \uc5c5\uacc4\ub294 \uc628\ud1b5 \u2018\ud601\uc2e0\uc801\uc778 AI \uae30\uc220 \ud639\uc740 \ud234\u2019 \uc774\uc57c\uae30\ub85c \uac00\ub4dd\ud569\ub2c8\ub2e4. \uc124\ub808\ub294 \ubcc0\ud654\uc784\uc740 \ubd84\uba85\ud558\uc9c0\ub9cc \uc815\uc791 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc740 AI\ub97c \uc2e4\uc81c \uc5c5\ubb34\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ud574 \uc131\uacfc\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\uc744\uc9c0 \uc5ec\uc804\ud788 \uace0\ubbfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. &nbsp; \ub9c1\ud06c\ub4dc\uc778 \ud53c\ub4dc\ub9cc \ubd10\ub3c4 \ub9e4\uc77c\uac19\uc774 \uc0c8\ub85c\uc6b4 \u2018\ud601\uc2e0\uc801\uc778\u2019 AI \uc194\ub8e8\uc158\uc774 \ub4f1\uc7a5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc911\uc694\ud55c \uac83\uc740 \ubb34\uc5c7\uc744, \uc5b4\ub514\uc5d0, \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud574\uc57c \uc9c4\uc9dc \uc131\uacfc\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub290\ub0d0\uc785\ub2c8\ub2e4. &nbsp; \uc774\ubc88 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 \ud37c\ud3ec\uba3c\uc2a4 [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":21804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,676,173],"coauthors":[567],"class_list":{"0":"post-21799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-commerce-ai","9":"category-commerce-media","10":"criteo-business-agency","11":"criteo-business-small-and-medium","12":"criteo-solution-customer-retention","13":"criteo-solution-dynamic-retargeting","14":"criteo-solution-customer-acquisition","15":"criteo-platform-commerce-growth","16":"criteo-technology-ai-engine","17":"criteo-topic-ai-innovation"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is 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