{"id":21805,"date":"2025-08-13T12:02:01","date_gmt":"2025-08-13T16:02:01","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414849"},"modified":"2025-08-19T12:03:42","modified_gmt":"2025-08-19T12:03:42","slug":"built-different-commerce-affinity-audiences","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/built-different-commerce-affinity-audiences\/","title":{"rendered":"\ud0c0\uac9f\ud305\uc758 \uc0c8\ub85c\uc6b4 \uae30\uc900: 1\ud3b8 \uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4 (Commerce Affinity Audiences) \ud65c\uc6a9\ubc95"},"content":{"rendered":"<p>\uc774\ubc88 \uae00\uc740 \uc0c8\ub85c\uc6b4 \ube14\ub85c\uadf8 \uc2dc\ub9ac\uc988\uc778 <em>Built Different-\ud0c0\uac9f\ud305\uc758 \uc0c8\ub85c\uc6b4 \uae30\uc900<\/em>\uc758 \uccab\ubc88\uc9f8 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4. \uc774 \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences)\ub97c \uae4a\uac8c \ub2e4\ub8e8\uba70, \uc5d0\uc774\uc804\uc2dc\uac00 \uc774\ubbf8 \uc0ac\uc6a9 \uc911\uc778 DSP\uc5d0\uc11c \ubcf5\uc7a1\ud55c \uc808\ucc28 \uc5c6\uc774 \uae30\uc5c5 \uc218\uc900\uc758 \uace0\uac1d \uc815\ubcf4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<p>\uc65c DSP\uc5d0 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uac00 \ud544\uc694\ud560\uae4c\uc694? \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc608\uc0b0\uc740 \uacc4\uc18d \uc99d\uac00\ud558\uace0 \uc788\uc9c0\ub9cc, \uc5ec\uc804\ud788 \uadf8 \uc808\ubc18 \uac00\uae4c\uc774\uac00 \uc18c\uc218\uc758 DSP\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c\ub4e4\uc5b4, Google DV360\ub294 \uc804 \uc138\uacc4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc218\uc694\uc758 42%\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4. \uc774 \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4(UI)\ub97c \uc0ac\uc6a9\ud558\uace0 \uacc4\uc2e0\ub2e4\uba74, \uc774\ubbf8 \uc775\uc219\ud55c \ud50c\ub7ab\ud3fc\uc744 \ubc14\uafb8\ub294 \uc77c\uc740 \uc0ac\uc2e4\uc0c1 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4. <em>\ud558\uc9c0\ub9cc \ub354 \ub098\uc740 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \uac83<\/em>\uc740 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 SSP \uc778 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid)\ub294 DV360\uc744 \ube44\ub86f\ud574 60\uac1c \uc774\uc0c1\uc758 DSP\uc5d0 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc9c1\uc811 \uc5f0\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc989, \uae30\uc874\uacfc \ub3d9\uc77c\ud55c UI, \uc124\uc815, \ub9ac\ud3ec\ud305\uc744 \uc0ac\uc6a9\ud558\uba74\uc11c\ub3c4 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud06c\uac8c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud06c\ub9ac\ud14c\uc624\uc758 \uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub780?<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 17,000\uc5ec \uac1c\uc758 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8\uc640 225\uac1c \uc774\uc0c1\uc758 \ub9ac\ud14c\uc77c\ub7ec \ud30c\ud2b8\ub108, \uadf8\ub9ac\uace0 \uc218\ucc9c \uac1c\uc758 \uc624\ud508 \uc6f9 \ub9e4\uccb4\uc0ac\ub97c \ud1b5\ud574 \ub9e4\uc77c \uc218\ubc31\ub9cc \uac74\uc758 \uc2e4\uc81c \uad6c\ub9e4 \uc21c\uac04(\uac80\uc0c9, \uc870\ud68c, \uad6c\ub9e4, \uad11\uace0 \uc0c1\ud638\uc791\uc6a9)\uc744 \ud3ec\ucc29\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uac80\uc0c9, \uc870\ud68c, \uad6c\ub9e4, \uad11\uace0 \ubc18\uc751 \uac19\uc740 \ub370\uc774\ud130\uac00 \ucee4\uba38\uc2a4 AI\uc5d0 \uc758\ud574 \ubd84\uc11d\ub418\uc5b4, \uc18c\ube44\uc790\ub4e4\uc774 \uc2e4\uc81c\ub85c \ubb34\uc5c7\uc744 \ud558\uace0 \uc788\ub294\uc9c0\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc815\uad50\ud55c \uc624\ub514\uc5b8\uc2a4\ub85c \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uadf8\uc911 \ud558\ub098\uac00 \ubc14\ub85c <strong>Commerce Affinity Audience, \uc989 \uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc758 \ud2b9\uc9d5<\/h2>\n<p>\uc774 \uc624\ub514\uc5b8\uc2a4\ub294 \ud2b9\uc815 \ube0c\ub79c\ub4dc, \uc81c\ud488, \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud574 \uafb8\uc900\ud55c \uad00\uc2ec\uc744 \ubcf4\uc5ec\uc628 \uc18c\ube44\uc790\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud3ec\ucc29\ud569\ub2c8\ub2e4. \uc989, \uc9c0\uae08 \ub2f9\uc7a5 \uac80\uc0c9\ud558\uc9c0\ub294 \uc54a\ub354\ub77c\ub3c4 \ud574\ub2f9 \uc8fc\uc81c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac80\uc0c9\ud558\uace0 \ucf58\ud150\uce20\ub97c \uc790\uc8fc \ubcf4\uace0, \ud0d0\uc0c9\ud558\uba70 \ub54c\ub85c\ub294 \uad6c\ub9e4 \uacbd\ud5d8\uae4c\uc9c0 \uc5f0\uacb0\ub41c \uc0ac\uc6a9\uc790\ub4e4\ub85c \uad6c\uc131\ub41c \uc624\ub514\uc5b8\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc624\ub514\uc5b8\uc2a4 \uc720\ud615\uc740 \ubbf8\ub4dc \ubc0f \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc744 \uac15\ud654\ud558\ub294 \ub370 \ud2b9\ud788 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc5d0\uc11c\ub294 \uc544\uc9c1 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \uc54c\uc9c0 \ubabb\ud574\ub3c4 \uce74\ud14c\uace0\ub9ac\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uace0, \ubbf8\ub4dc \ud37c\ub110\uc5d0\uc11c\ub294 \ucf58\ud150\uce20 \uc18c\ube44 \uc2b5\uad00\uacfc \uacfc\uac70\uc758 \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud558\uc5ec \uad11\uace0\ube44 \ub0ad\ube44\ub97c \ucd5c\uc18c\ud654 \ud560 \uc218 \uc788\uc8e0. (\uc774 \ubd80\ubd84\uc5d0 \ub300\ud574\uc11c\ub294 \ub2e4\uc74c\ud3b8\uc5d0 \ub354 \uc790\uc138\ud788 \ub2e4\ub8f0 \uc608\uc815\uc785\ub2c8\ub2e4)<\/p>\n<h2>\uc5b4\ub5bb\uac8c \uad6c\ucd95\ub418\ub098\uc694?<\/h2>\n<p>\uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \ub2e8\uc21c \ucfe0\ud0a4 \ub370\uc774\ud130\uac00 \uc544\ub2c8\ub77c \uc2e4\uc2dc\uac04 \ucee4\uba38\uc2a4 \uc2dc\uadf8\ub110\ub85c \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong> \uc18c\ube44\ud55c \ucf58\ud150\uce20 \ubd84\uc11d<\/strong>: \uc218\ucc9c \uac1c \ud37c\ube14\ub9ac\uc154 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc6a9\uc790\uac00 \uc18c\ube44\ud55c \uae30\uc0ac\/\ucf58\ud150\uce20 \ub370\uc774\ud130\ub97c \uc5f0\uac04 1\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ud2b8\ub79c\uc7ad\uc158 \ub370\uc774\ud130\uc640 \ub9e4\uce6d\ud569\ub2c8\ub2e4.<\/li>\n<li><strong> \uad00\uc2ec\uc0ac \uadf8\ub8f9\ud654<\/strong> : \uadf8 \ub2e4\uc74c, \ud2b9\uc815 \uc8fc\uc81c\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\uc6a9\uc790\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \u201c\ud648&amp;\uac00\ub4e0\u201d\uc774\ub098 \u201c\ud5e4\uc5b4\ucf00\uc5b4\u201d \uc8fc\uc81c\uc5d0 \uafb8\uc900\ud788 \ubc18\uc751\ud558\uace0 \uad6c\ub9e4\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc744 \uadf8\ub8f9\ud654\ud558\uc5ec \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0 \ucd94\uac00\ud569\ub2c8\ub2e4.<\/li>\n<li><strong> \uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8<\/strong> : \ub610\ud55c \ucd5c\uc2e0\uc758, \uac00\uc7a5 \uad6c\ub9e4 \uc131\ud5a5\uc774 \ub192\uc740 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8 \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>\uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uac00 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n<p>\uc9c0\uae08\uae4c\uc9c0\ub294 \uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uac00 \uc5b4\ub5a4 \ub370\uc774\ud130\ub85c, \uc5b4\ub5bb\uac8c \uad6c\ucd95\ub418\ub294\uc9c0 \uc0b4\ud3b4 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc774 \uc624\ub514\uc5b8\uc2a4\uac00 \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\ud06c\uac8c \uc138\uac00\uc9c0\ub85c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong> \uc778\uc9c0\ub3c4 \ud5a5\uc0c1.<\/strong> \uc544\uc9c1 \uc81c\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ucc3e\ub294 \ub2e8\uacc4\ub294 \uc544\ub2c8\uc9c0\ub9cc \ube0c\ub79c\ub4dc\uac00 \uc18d\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0 \uc7a5\uae30\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \ubcf4\uc778 \uc2e0\uaddc \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong> \ud310\ub9e4 \uc99d\ub300.<\/strong> \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 AI\uac00 \ucf58\ud150\uce20 \uc18c\ube44 \uc2b5\uad00\uacfc \uacfc\uac70 \uad6c\ub9e4 \ub0b4\uc5ed\uc744 \ubc14\ud0d5\uc73c\ub85c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc18c\ube44\uc790\ub97c \ud30c\uc545\ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong> \ud6a8\uc728\uc131 \ud5a5\uc0c1.<\/strong> \uad11\uace0\uc5d0 \ubc18\uc751\uc744 \ubcf4\uc77c \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0 \ube44\uc6a9\uc744 \uc9d1\uc911\ud574 \uc804\ud658\uc728\uc744 \ub192\uc774\uace0 \uc608\uc0b0 \ub0ad\ube44\ub97c \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc758 \uc791\ub3d9 \uc6d0\ub9ac<\/h2>\n<p>\uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774, \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa8\ub4e0 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub294 \uc218\uc2ed\uc5b5 \uac74\uc758 \uc628\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc5bb\uc740 \ucd5c\uc2e0\uc758 \uad6c\ub9e4 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\ucd95\ub429\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 &#8220;\ud0c0\uac9f\ud305\uc758 \uc0c8\ub85c\uc6b4 \uae30\uc900(built different)&#8221;\uc774\ub77c\ub294 \uac83\uc740 \uc2e4\uc81c\ub85c \ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694? \u2018Built Different\u2019\ub294 \ub2e8\uc21c\ud788 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc84c\ub2e4\ub294 \uc758\ubbf8\ub97c \ub118\uc5b4, \uc2e4\uc81c \uc758\ub3c4(Intent)\ub97c \uc77d\uc5b4\ub0bc \uc218 \uc788\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uad6c\uc870\ub97c \ub73b\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc1fc\ud551 \uac80\uc0c9 \ub370\uc774\ud130.<\/strong> \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c \uc218\ubc31\ub9cc \uac74\uc758 \uc0c1\ud488 \uac80\uc0c9\uc5b4\ub97c \ud1b5\ud574 \ucd08\uae30 \uad00\uc2ec\uc0ac\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc870\ud68c\ud55c \uc81c\ud488 \ub370\uc774\ud130.<\/strong> 40\uc5b5 \uac1c\uc758 \uc81c\ud488 SKU \uc218\uc900 \uc870\ud68c\uc218\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \ub208\uae38\uc744 \ub048 \uc81c\ud488\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uad6c\ub9e4\ud55c \uc81c\ud488 \ub370\uc774\ud130.<\/strong> \uc5f0\uac04 1\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc774\ucee4\uba38\uc2a4 \uac70\ub798 \ub0b4\uc5ed\uc740 \uc2e4\uc81c\ub85c \uace0\uac1d\ub4e4\uc774 \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud588\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\uad11\uace0 \uc0c1\ud638\uc791\uc6a9 \ub370\uc774\ud130.<\/strong> \ub9e4\uc77c \uc218\uc2ed\uc5b5 \uac74\uc758 \uad11\uace0 \uc18c\uc7ac\uc640 \ud615\uc2dd\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc120\ud638\ub3c4\ub97c \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\ucf58\ud150\uce20 \uc18c\ube44 \ud328\ud134.<\/strong>\ub9e4\uccb4\uc0ac \uc218\ucc9c \uacf3\uc5d0\uc11c \uc774\ub904\uc9c0\ub294 \uc0c1\ud638 \uc791\uc6a9\uc73c\ub85c \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc640 \ud589\ub3d9\uc758 \ub9e5\ub77d\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4. \ubc14\ub85c \uc774 \ubd80\ubd84\uc5d0\uc11c \uad00\uc2ec\uc0ac \uae30\ubc18 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc758 \ud1a0\ub300\uac00 \ub9c8\ub828\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>DSP\uc5d0\uc11c 5\ubd84 \ub9cc\uc5d0 \uc2e4\ud589\ud558\uae30<\/h2>\n<p>\uad00\uc2ec\uc0ac \uae30\ubc18 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc9c0\uae08 \uc0ac\uc6a9\uc911\uc778 DSP\uc5d0\uc11c \uac04\ub2e8\ud558\uac8c \ud65c\uc131\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong> Deal ID \ud655\uc778<\/strong>: DV360\uc758 Deals Marketplace \ub4f1 DSP \ub77c\uc774\ube0c\ub7ec\ub9ac\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624 \uc624\ub514\uc5b8\uc2a4\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/li>\n<li><strong> \uc0ac\uc6a9\ud560 \ud544\ud130 \uc801\uc6a9.<\/strong> DSP\uc5d0\uc11c \ubc14\ub85c \uc9c0\uc5ed, \uac00\uc2dc\uc131 \ub610\ub294 \ube48\ub3c4 \ud55c\ub3c4\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4.<\/li>\n<li><strong> \uc785\ucc30\uac00 \uc124\uc815 \ubc0f \uc2e4\ud589.<\/strong> \ub51c\uc740 \uc624\ub514\uc5b8\uc2a4\uc640 \ud504\ub9ac\ubbf8\uc5c4 \uc9c0\uba74\uc744 \ud328\ud0a4\uc9c0\ub85c \ubb36\uc5b4 \uc81c\uacf5\ud558\ubbc0\ub85c \ubaa8\ub4e0 \ud504\ub77c\uc774\ube57 \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4(PMP) \uac70\ub798\uc640 \ub3d9\uc77c\ud558\uac8c \ucde8\uae09\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong> \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ucd5c\uc801\ud654.<\/strong> \ud45c\uc900 DSP \ubcf4\uace0\uc11c\ub97c \uacc4\uc18d \uc0ac\uc6a9\ud558\uba74\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud574 \uc9c0\ucd9c\uc744 \uc138\ubd80 \uc870\uc815\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub294 \uc5ec\ub7ec DSP\ub97c \uc9c0\uc6d0\ud558\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0 \uc18c\uc7ac \ud0dc\uadf8\ub97c \ub2e4\uc2dc \uc9c0\uc815\ud558\uc9c0 \uc54a\uace0\ub3c4 \ud0c0 DSP\uc640 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h2>\uc2dc\uc791\ud560 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694?<\/h2>\n<p>\ucee4\uba38\uc2a4\uc624\ub514\uc5b8\uc2a4\ub294 \uc5d0\uc774\uc804\uc2dc\uac00 \uc774\ubbf8 \uc0ac\uc6a9 \uc911\uc778 DSP \ud658\uacbd\uc5d0\uc11c \ucd94\uac00 \uacc4\uc57d, \ud0dc\uadf8 \uc0bd\uc785, \ub85c\uadf8\uc778 \uc808\ucc28 \uc5c6\uc774 \uace7\ubc14\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad00\uc2ec\uc0ac \uae30\ubc18 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud574 \ub3c4\ub2ec \ubc94\uc704\ub294 \ub113\ud788\uace0, \uc608\uc0b0 \ub0ad\ube44\ub294 \uc904\uc774\uba70, \uc131\uacfc\ub294 \uadf9\ub300\ud654\ud574 \ubcf4\uc138\uc694.<\/p>\n<p><strong>\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub97c \ucc98\uc74c \uc811\ud558\uc2dc\uac70\ub098 \uacf5\uae09\uce21 \ud0c0\uac9f\ud305\uc758 \uc5ed\ub7c9\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\uc73c\uc2dc\uba74 <\/strong><a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\"><strong>\uc9c0\uae08 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ubb38\uac00\uc5d0\uac8c \ubb38\uc758\ud558\uc138\uc694.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc774\ubc88 \uae00\uc740 \uc0c8\ub85c\uc6b4 \ube14\ub85c\uadf8 \uc2dc\ub9ac\uc988\uc778 Built Different-\ud0c0\uac9f\ud305\uc758 \uc0c8\ub85c\uc6b4 \uae30\uc900\uc758 \uccab\ubc88\uc9f8 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4. \uc774 \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences)\ub97c \uae4a\uac8c \ub2e4\ub8e8\uba70, \uc5d0\uc774\uc804\uc2dc\uac00 \uc774\ubbf8 \uc0ac\uc6a9 \uc911\uc778 DSP\uc5d0\uc11c \ubcf5\uc7a1\ud55c \uc808\ucc28 \uc5c6\uc774 \uae30\uc5c5 \uc218\uc900\uc758 \uace0\uac1d \uc815\ubcf4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4. \uc65c DSP\uc5d0 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uac00 \ud544\uc694\ud560\uae4c\uc694? \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc608\uc0b0\uc740 \uacc4\uc18d \uc99d\uac00\ud558\uace0 \uc788\uc9c0\ub9cc, \uc5ec\uc804\ud788 \uadf8 \uc808\ubc18 \uac00\uae4c\uc774\uac00 \uc18c\uc218\uc758 DSP\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":21806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[567],"class_list":{"0":"post-21805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-agency","9":"criteo-solution-supply-solutions","10":"criteo-platform-commerce-grid","11":"criteo-technology-supply-packaging"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud0c0\uac9f\ud305\uc758 \uc0c8\ub85c\uc6b4 \uae30\uc900: 1\ud3b8 \uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4 (Commerce Affinity Audiences) 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