{"id":21814,"date":"2025-09-01T13:41:10","date_gmt":"2025-09-01T13:41:10","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414793"},"modified":"2025-09-02T03:32:30","modified_gmt":"2025-09-02T03:32:30","slug":"trends-to-spark-smarter-consumer-electronics-campaigns","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/trends-to-spark-smarter-consumer-electronics-campaigns\/","title":{"rendered":"\uc2a4\ub9c8\ud2b8 \uc2dc\uadf8\ub110: \ub354 \ub611\ub611\ud55c \uc804\uc790\uc81c\ud488 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud55c 6\uac00\uc9c0 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"

2025\ub144, \uc804\uc790 \uc81c\ud488 \uad6c\ub9e4 \uace0\uac1d\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc2e0\uc911\ud558\uba74\uc11c\ub3c4 \uc790\uc2e0\uac10 \uc788\ub294 \ud0dc\ub3c4\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc804\uc790\uc81c\ud488 \uc0b0\uc5c5\uc758 \ub9e4\ucd9c\uc740 2025\ub144 2\ubd84\uae30\uc5d0 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 15% \uc131\uc7a5\ud558\uba70 \uc5ec\uc804\ud788 \uac15\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804 \uc138\uacc4 \uc8fc\uc694 6\uac1c \uad6d\uac00\uc758 \uc18c\ube44\uc790 14,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\uc640 \uad11\ubc94\uc704\ud55c \ub9ac\ud14c\uc77c\ub7ec \ubc0f \ube0c\ub79c\ub4dc\uc758 \uc2e4\uc81c \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc791\uc131\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \u00a02025 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uac00\uc804 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\ub294<\/a>\u00a0 \uc624\ub298\ub0a0 \ud14c\ud06c \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4\ub97c \uacb0\uc815\ud560 \ub54c \uc911\uc694\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc694\uc18c\ub4e4\uacfc \ub9c8\ucf00\ud130\uac00 \uc774 \uc778\uc0ac\uc774\ud2b8\ub4e4\ub85c \ud55c \ubc1c \uc55e\uc11c \uac08 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n

\ub354 \ub611\ub611\ud574\uc9c4 \uc0ac\uc804 \uc870\uc0ac\ubd80\ud130 \uc634\ub2c8\ucc44\ub110 \uad6c\ub9e4\uae4c\uc9c0, \ub9c8\ucf00\ud130\uac00 \ud5a5\ud6c4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub610\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc744 \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 6\uac00\uc9c0 \ud544\uc218 \ud2b8\ub80c\ub4dc\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\uc790\uc2e0\uac10 \uc788\ub294 \uc18c\ube44\uc790, \ud754\ub4e4\ub9ac\uc9c0 \uc54a\ub294 \uc9c0\ucd9c<\/h2>\n

\uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud5a5\ud6c4 6\uac1c\uc6d4 \ub3d9\uc548 63%\uc758 \uc18c\ube44\uc790\uac00 \uc9c0\ucd9c\uc744 \uc720\uc9c0\ud558\uac70\ub098 \uc18c\ud3ed \uc870\uc815\ud560 \uac83\uc774\ub77c \ub2f5\ud588\uc73c\uba70 \uc9c0\ucd9c\uc744 \ub300\ud3ed \uc904\uc774\uaca0\ub2e4\ub294 \uace0\uac1d\uc740 \uadf9\ud788 \uc77c\ubd80\uc5d0 \ubd88\uacfc\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad00\uc138\ub85c \uc778\ud55c \uac00\uaca9 \uc778\uc0c1\uc744 \uc6b0\ub824\ud574, \uc77c\ubd80 \ub300\ud615 \uac00\uc804\uc758 \uad6c\ub9e4 \uc2dc\uc810\uc774 \uc55e\ub2f9\uaca8\uc9c0\uae34 \ud588\uc9c0\ub9cc, \ub300\ub2e4\uc218\ub294 \uce68\ucc29\ud558\uace0 \uc548\uc815\uc801\uc778 \uc18c\ube44 \ud328\ud134\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubbf8\uad6d(40%)\uacfc \uc601\uad6d(36%)\uc5d0\uc11c\ub294 \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\uac00 \uac70\uc2dc \uacbd\uc81c\uc758 \ubd88\ud655\uc2e4\uc131\uc5d0 \ud06c\uac8c \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uace0 \uae30\uc874\uc758 \uc18c\ube44 \ud328\ud134\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc124\ubb38 \uc870\uc0ac, 2025\ub144 2\ubd84\uae30, \uc18c\ube44\uc790 \uac00\uc804 \ubc0f \uac00\uc804 \uc81c\ud488 \uad6c\ub9e4\uc790(N=2619)<\/figcaption><\/figure>\n

\ub9c8\ucf00\ud305 \uc804\ub7b5 \ud3ec\uc778\ud2b8:<\/strong> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud300\uc740 \uc0c1\uc2dc \ub178\ucd9c\uacfc \uac00\uce58 \uc911\uc2ec \uba54\uc2dc\uc9c0\ub85c \uc18c\ube44\uc790\uc758 \uba38\ub9bf\uc18d\uc5d0 \uc790\ub9ac\uc7a1\uc73c\uc138\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\ub294 \uc81c\ud488 \uc2e0\ub8b0\ub3c4, \ud488\uc9c8, \uc7a5\uae30\uc801 \uac00\uce58\ub97c \uac15\uc870\ud574 \uc18c\ube44\uc790\uc758 \ud655\uc2e0\uc744 \uac15\ud654\ud558\uc138\uc694.<\/p>\n

\uc2dc\uc98c \uc1fc\ud551\uc740 \ub354 \ube68\ub77c\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n

\uae00\ub85c\ubc8c \uc18c\ube44\uc790\uc758 47%\ub294 \ud504\ub85c\ubaa8\uc158\uc774\ub098 \ub300\ud615 \uc138\uc77c\uc744 \uae30\ub2e4\ub838\ub2e4\uac00, \ud574\ub2f9 \uc2dc\uc810\uc5d0 \ub9de\ucdb0 \uad6c\ub9e4\ub97c \uacc4\ud68d\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ud55c\uad6d(50%)\uacfc \ubbf8\uad6d(56%)\uc5d0\uc11c \uc774 \uacbd\ud5a5\uc774 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c 48%\ub294 \uc5f0\ub9d0\u00b7\uc2dc\uc98c \uc1fc\ud551\uc744 \uc608\ub144\ubcf4\ub2e4 \uc77c\ucc0d \uc2dc\uc791\ud560 \uacc4\ud68d\uc774\ub77c, \ub9c8\ucf00\ud130\uac00 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638\uc791\uc6a9\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uae30\uac04\uc774 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ucd9c\ucc98:
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc124\ubb38 \uc870\uc0ac, 2025\ub144 2\ubd84\uae30, \uc18c\ube44\uc790 \uac00\uc804 \ubc0f \uac00\uc804 \uc81c\ud488 \uad6c\ub9e4\uc790(N=2619)<\/figcaption><\/figure>\n

\ub9c8\ucf00\ud305 \uc804\ub7b5 \ud3ec\uc778\ud2b8:<\/strong> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc2dc\uc98c \ucd08\uc785\ubd80\ud130 \ucea0\ud398\uc778\uc744 \uc9d1\ud589\ud574 \uc870\uae30 \uc218\uc694\ub97c \ud655\ubcf4\ud558\uc138\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ud504\ub9ac\uc138\uc77c \ud0c0\uac9f\ud305, \uce74\uc6b4\ud2b8\ub2e4\uc6b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \ucd08\uae30 \uad00\uc2ec\uc744 \uad6c\ub9e4\ub85c \uc5f0\uacb0\ud558\uc138\uc694.<\/p>\n

AI\uac00 \ub4b7\ubc1b\uce68\ud558\ub294 \ub611\ub611\ud55c \uc1fc\ud551<\/h2>\n

\uc804\uc790\uc81c\ud488 \uc18c\ube44\uc790\ub294 \uc815\ubcf4 \ud0d0\uc0c9 \uac15\ub3c4\uac00 \ub192\uc740 \ud3b8\uc785\ub2c8\ub2e4. \uc804\uc790 \uc81c\ud488 \uad6c\ub9e4 \uace0\uac1d\uc758 66%\uac00 \uc628\ub77c\uc778\uc73c\ub85c \uac00\uaca9\uc744 \ube44\uad50\ud558\uace0, 57%\ub294 \uace0\uac1d \ub9ac\ubdf0\ub97c \ud655\uc778\ud558\uba70, 54%\ub294 \ub9e4\uc7a5\uc5d0 \uc788\ub294 \ub3d9\uc548 \ud734\ub300\ud3f0\uc73c\ub85c \uac00\uaca9\uc744 \ube44\uad50\ud569\ub2c8\ub2e4. \ud2b9\ud788, \ud55c\uad6d\uacfc \ud504\ub791\uc2a4\uc758 \uace0\uac1d\ub4e4\uc774 \uad6c\ub9e4 \uc804 \uc81c\ud488 \uc815\ubcf4\ub97c \uac00\uc7a5 \ub9ce\uc774 \uac80\uc0c9\ud558\ub294 \ud3b8\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ucd9c\ucc98:
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc124\ubb38\uc870\uc0ac, 2025\ub144 2\ubd84\uae30, \uc18c\ube44\uc790 \uac00\uc804 \ubc0f \uac00\uc804 \uc81c\ud488 \uad6c\ub9e4\uc790(N=2619). \ub2f5\ubcc0 \uc635\uc158: \u201c\ud56d\uc0c1\u201d, \u201c\uc790\uc8fc\u201d, \u201c\uac00\ub054\u201d, \u201c\ub4dc\ubb3c\uac8c\u201d, \u201c\uc808\ub300\u201d<\/figcaption><\/figure>\n

\ub610\ud55c \ub2e4\ub978 \uc0b0\uc5c5\uc758 \uace0\uac1d\ub4e4\uacfc \ube44\uad50\ud588\uc744 \ub54c, \uc804\uc790 \uc81c\ud488 \uace0\uac1d\ub4e4\uc740 ChatGPT, Google Gemini, \ube0c\ub79c\ub4dc \ucc57\ubd07 \uac19\uc740 AI \ub3c4\uad6c\ub97c \ud6e8\uc52c \ub354 \uc801\uadf9\uc801\uc73c\ub85c \uc0ac\uc6a9\ud574 \uc81c\ud488\uc744 \ub354 \ube60\ub974\uace0 \ud655\uc2e4\ud558\uac8c \uac80\uc0c9, \ube44\uad50 \ubc0f \ud3c9\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ucd9c\ucc98:
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc124\ubb38\uc870\uc0ac, 2024\ub144 3\ubd84\uae30(N=7120) \ubc0f 2025\ub144 2\ubd84\uae30(N=6732). \uc804 \uc138\uacc4.<\/figcaption><\/figure>\n

\ub9c8\ucf00\ud305 \uc804\ub7b5 \ud3ec\uc778\ud2b8: <\/strong>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\ub294 \uc0c1\ud488 \ud398\uc774\uc9c0, \uac80\uc0c9, \uc18c\uc15c \ub4f1 \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \ud300\uc740 AI\uc5d0 \ucd5c\uc801\ud654\ub41c \ud0c0\uac9f\ud305 \ubc0f \ucf58\ud150\uce20\ub97c \ud1b5\ud569\ud558\uace0 \uc0ac\uc6a9\uc790\uac00 \uc0dd\uc131\ud55c \ucf58\ud150\uce20\uc640 \ub9ac\ubdf0\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc131\uc744 \uac15\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ube44\uad50 \uacbd\uc7c1\uc740 \uae38\uace0 \uce58\uc5f4\ud569\ub2c8\ub2e4<\/h2>\n

\uc804\uc790 \uc81c\ud488\uc758 \uad6c\ub9e4\ub294 \ube60\ub974\uac8c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc804\uc790\uc81c\ud488 \uad6c\ub9e4 \uc804 \uc18c\ube44\uc790\ub294 \ud3c9\uade0 22\uac1c\uc758 \uc81c\ud488\uc744 \ube44\uad50\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ub178\ud2b8\ubd81, TV, \uc2a4\ub9c8\ud2b8\ud3f0 \ub4f1 \uace0\uad00\uc5ec \uc81c\ud488\uad70\uc5d0\uc11c \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. \u00a0<\/span><\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 – \uc804 \uc138\uacc4, 2025\ub144 6\uc6d4 18\uc77c~24\uc77c \ud55c \uc8fc\uac04 \uad6c\ub9e4\ub41c \uac00\uc804 \uc81c\ud488, 1\uac1c\uc6d4\uc758 \ud0d0\uc0c9 \uae30\uac04 \uace0\ub824\ub428. \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc \uc218\ubc31 \uacf3 \uad00\ucc30.<\/figcaption><\/figure>\n

\ub610\ud55c \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uc2dc\ub3c4\ud560 \uc6a9\uc758\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\ub300 39%\uc758 \uace0\uac1d\uc774 \uc791\ub144\uc5d0 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \ube0c\ub79c\ub4dc\ub97c \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624 \uac8c\uc784 \ucf58\uc194\uc758 \uacbd\uc6b0 \uc5ec\ub7ec \ube0c\ub79c\ub4dc\ub97c \ub458\ub7ec\ubcf4\ub294 \uacbd\uc6b0\uac00 59% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 – \uc804 \uc138\uacc4, 2025\ub144 6\uc6d4 18\uc77c~24\uc77c \ud55c \uc8fc\uac04 \uad6c\ub9e4\ub41c \uac00\uc804 \uc81c\ud488, 1\uac1c\uc6d4\uc758 \ud0d0\uc0c9 \uae30\uac04 \uace0\ub824\ub428. \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc \uc218\ubc31 \uacf3 \uad00\ucc30.<\/figcaption><\/figure>\n

\ub9c8\ucf00\ud305 \uc804\ub7b5 \ud3ec\uc778\ud2b8:<\/strong> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ud2b8\ub798\ud53d\uc774 \ub9ce\uc740 \ud398\uc774\uc9c0\uc640 \uce74\ud14c\uace0\ub9ac \ubc30\ub108\uc5d0\uc11c \ube0c\ub79c\ub4dc \ub178\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uc138\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uae34 \uad6c\ub9e4 \uacb0\uc815 \uacfc\uc815\uc5d0\uc11c \uc874\uc7ac\uac10\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uac1c\uc778\ud654\ub41c \ub9ac\ud0c0\uac9f\ud305 \ubc0f \uc0c1\ud488 \ud53c\ub4dc \ucd5c\uc801\ud654\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc644\ubcbd\ud55c \ud14c\ud06c \uc0dd\ud0dc\uacc4\ub97c \ucd94\uad6c\ud558\uba74 \uc7a5\ubc14\uad6c\ub2c8\ub3c4 \ubb34\uac70\uc6cc\uc9d1\ub2c8\ub2e4<\/h2>\n

\uc804\uc790\uc81c\ud488 \uace0\uac1d\ub4e4\uc740 \ud2b9\uc815 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \ub54c \ubcf4\uc644 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ud0dc\ube14\ub9bf \uad6c\ub9e4\uc790\ub294 \ud130\uce58\ud39c\uc744 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 7.7\ubc30, TV \uad6c\ub9e4\uc790\ub294 \uc2a4\ud53c\ucee4\ub97c \ucd94\uac00\ud560 \ud655\ub960\uc774 2\ubc30, \ub178\ud2b8\ubd81 \uad6c\ub9e4\uc790\ub294 \ud0dc\ube14\ub9bf\uc744 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 1.5\ubc30 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788, \uac8c\uc774\uba38\ub4e4\uc774 \ubaa8\ub2c8\ud130\uc640 \ud5e4\ub4dc\uc14b\uc744 \ud568\uaed8 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \ucd5c\ub300 9\ubc30\ub098 \ub354 \ub192\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc8fc\ubaa9\ud560\ub9cc \ud569\ub2c8\ub2e4.<\/p>\n

\"\ucd9c\ucc98:
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4, 2025\ub144 4\uc6d4 1\uc77c~6\uc6d4 30\uc77c\uae4c\uc9c0 \uc77c\ubd80 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uac8c\uc774\uba38\uc758 \uad6c\ub9e4 \ud589\ub3d9. \uac8c\uc774\uba38\ub294 \uc9c0\ub09c 3\uac1c\uc6d4 \uc911 2\uac1c\uc6d4 \ub3d9\uc548 \uac8c\uc784 \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uc0ac\ub78c\ub4e4\uc774\uba70, \uc77c\ubc18 \uc0ac\uc6a9\uc790\ub294 \uac8c\uc784 \uc81c\ud488 \uc774\uc678\uc758 \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uc0ac\ub78c\ub4e4\uc784.<\/figcaption><\/figure>\n

\ub9c8\ucf00\ud305 \uc804\ub7b5 \ud3ec\uc778\ud2b8:<\/strong> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ubc88\ub4e4\u00b7\uad50\ucc28 \uce74\ud14c\uace0\ub9ac \ucd94\ucc9c\u00b7\ud568\uaed8 \ub9ce\uc774 \uc0b0 \uc81c\ud488 \uae30\ub2a5\uc744 \uc801\uadf9 \ud65c\uc6a9\ud558\uc138\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uad6c\ub9e4 \uc21c\uc11c\ub97c \uace0\ub824\ud55c \uc5c5\uc140\/\ud06c\ub85c\uc2a4\uc140 \uc2dc\ud000\uc2f1\uc73c\ub85c \uc804\ud658\uc744 \ud655\ub300\ud558\uc138\uc694.<\/p>\n

\ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub294 \ub113\uc740 \ubb34\ub300\uc5d0\uc11c \ud615\uc131\ub429\ub2c8\ub2e4<\/h2>\n

\uc804\uc790 \uc81c\ud488 \uad6c\ub9e4 \uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\uac00 \ub192\uc740 \ud3b8\uc774\uc9c0\ub9cc, \uad6c\ub9e4 \ucc44\ub110\uc5d0\ub294 \ud06c\uac8c \uc0c1\uad00\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\uc5d0\uc11c \ub3d9\uc77c\ud55c \ube0c\ub79c\ub4dc\ub97c \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\uc740 \ub2e8\uc77c \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\ub97c \uace0\uc218\ud558\ub294 \uace0\uac1d\ubcf4\ub2e4 \uac70\ub798 \ube48\ub3c4\uac00 1.6\ubc30, \uac1d\ub2e8\uac00\ub294 1.8\ubc30 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \ud0d0\uc0c9 \ubc94\uc704\uac00 \ucee4\uc9c0\uba74 \uad11\uace0 \uac8c\uc7ac \ubc94\uc704\ub3c4 \ub113\uc5b4\uc9d1\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \ub2e8\uc77c \uc0ac\uc774\ud2b8\ub97c \ub458\ub7ec\ubcfc \ub54c\uc640 \ube44\uad50\ud574 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\ub97c \uac80\uc0c9\ud558\ub294 \uacbd\uc6b0 \uac70\uc758 2\ubc30 \ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub4e4\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc774\ub807\uac8c \ubc1c\uacac \ubc94\uc704\uac00 \ucee4\uc9c0\uba74 \ud2b9\ud788 \uacbd\uc7c1 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uc804\ud658\ud560 \ud655\ub960\ub3c4 \ucee4\uc9d1\ub2c8\ub2e4.<\/p>\n

\"\ucd9c\ucc98:
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4, 2025\ub144 6\uc6d4 11~24\uc77c\uc5d0 \ud310\ub9e4\ub41c \uc18c\ube44\uc790 \uac00\uc804 \uc81c\ud488; 1\uac1c\uc6d4 \ub3d9\uc548\uc758 \ud0d0\uc0c9 \ud589\ub3d9\uc774 \uace0\ub824\ub428. \uc218\ubc31 \uacf3\uc758 \uc720\ud1b5\uc0ac\uc640 \ube0c\ub79c\ub4dc \uad00\ucc30 \uacb0\uacfc. \ub3d9\uc77c\ud55c \uace0\uac1d \uae30\uc900 \ud574\ub2f9 \uc6d4\uc5d0 \uc720\uc0ac\ud55c \uc18c\ube44\uc790 \uac00\uc804 \uc81c\ud488\uc744 \ub458\ub7ec\ubcf8 \ubaa8\ub4e0 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uad6c\ub9e4\ud55c \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \ubcf8 \ube0c\ub79c\ub4dc \uc218 \ud30c\uc545.<\/figcaption><\/figure>\n

\ub9c8\ucf00\ud305 \uc804\ub7b5 \ud3ec\uc778\ud2b8:<\/strong> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud130\ub294 \ud655\uc7a5\ub41c \ud0d0\uc0c9 \uae30\uac04 \ub3d9\uc548 \ube0c\ub79c\ub4dc \uc120\ud638\ub3c4\ub97c \uac15\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub9ac\ud14c\uc77c\ub7ec \uc804\ubc18\uc5d0\uc11c \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uc874\uc7ac\uac10\uc744 \uc720\uc9c0\ud558\uc138\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \ud300\uc740 \uad50\ucc28 \ub9ac\ud14c\uc77c\ub7ec \uc778\uc0ac\uc774\ud2b8\uc640 \ub9ac\ud0c0\uac9f\ud305\uc73c\ub85c \uacbd\uc7c1 \ube0c\ub79c\ub4dc\ub85c \uc774\ub3d9\ud558\uae30 \uc804 \uc18c\ube44\uc790\ub97c \ubd99\uc7a1\uc73c\uc138\uc694.<\/p>\n

\ucea0\ud398\uc778\uc744 \ud55c \ub2e8\uacc4 \ub354 \uac15\ud654\ud558\uc138\uc694<\/h2>\n

\uc18c\ube44\uc790\uac00 \uc218\uc2ed \uac1c \uc81c\ud488\uc744 \ube44\uad50\ud558\ub4e0, AI\ub97c \ud65c\uc6a9\ud574 \uacb0\uc815\uc744 \uc55e\ub2f9\uae30\ub4e0, \uc804\uc790\uc81c\ud488 \uc1fc\ud551\uc740 \uc810\uc810 \ub354 \uc5f0\uacb0\ub418\uace0 \ubcf5\uc7a1\ud574\uc9c0\ub294 \uc5ec\uc815\uc744 \ub9c8\uc8fc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2b9\ub9ac\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc77c\ucc0d \ub4f1\uc7a5\ud558\uace0, \ub05d\uae4c\uc9c0 \ub178\ucd9c\ub418\uba70, \uc18c\ube44\uc790\uc758 \ud0d0\uc0c9 \uc5ec\uc815\uc744 \ubaa8\ub4e0 \uc21c\uac04\uc5d0\uc11c \uc548\ub0b4\ud558\ub294 \ube0c\ub79c\ub4dc\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

2025 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uac00\uc804 \uc81c\ud488 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a> \uc5d0\uc11c \ub354 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\uc640 \uc804\ub7b5\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

2025\ub144, \uc804\uc790 \uc81c\ud488 \uad6c\ub9e4 \uace0\uac1d\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc2e0\uc911\ud558\uba74\uc11c\ub3c4 \uc790\uc2e0\uac10 \uc788\ub294 \ud0dc\ub3c4\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc804\uc790\uc81c\ud488 \uc0b0\uc5c5\uc758 \ub9e4\ucd9c\uc740 2025\ub144 2\ubd84\uae30\uc5d0 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 15% \uc131\uc7a5\ud558\uba70 \uc5ec\uc804\ud788 \uac15\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc8fc\uc694 6\uac1c \uad6d\uac00\uc758 \uc18c\ube44\uc790 14,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\uc640 \uad11\ubc94\uc704\ud55c \ub9ac\ud14c\uc77c\ub7ec \ubc0f \ube0c\ub79c\ub4dc\uc758 \uc2e4\uc81c \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc791\uc131\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \u00a02025 \uae00\ub85c\ubc8c […]<\/p>\n","protected":false},"author":169,"featured_media":21815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[559],"class_list":{"0":"post-21814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-industry-consumer-electronics","9":"criteo-business-enterprise","10":"criteo-business-agency","11":"criteo-business-retail-media","12":"criteo-business-small-and-medium","13":"criteo-platform-commerce-growth","14":"criteo-platform-commerce-max","15":"criteo-topic-first-party-data"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\uc2a4\ub9c8\ud2b8 \uc2dc\uadf8\ub110: \ub354 \ub611\ub611\ud55c \uc804\uc790\uc81c\ud488 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud55c 6\uac00\uc9c0 \ud2b8\ub80c\ub4dc | KR - 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