{"id":21946,"date":"2025-09-16T09:00:56","date_gmt":"2025-09-16T09:00:56","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413003"},"modified":"2025-10-27T09:08:06","modified_gmt":"2025-10-27T09:08:06","slug":"pmp-deals-brand-safe-digital-advertising-made-easy","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/pmp-deals-brand-safe-digital-advertising-made-easy\/","title":{"rendered":"PMP \ub51c: \ube0c\ub79c\ub4dc \uc548\uc804\uacfc \ud504\ub9ac\ubbf8\uc5c4 \uc778\ubca4\ud1a0\ub9ac\ub97c \ub3d9\uc2dc\uc5d0"},"content":{"rendered":"<p data-start=\"137\" data-end=\"226\">\ube0c\ub79c\ub4dc \uc548\uc804 \ubcf4\uc7a5 PMP \ub51c \u2013 \ud6a8\uc728\uc801\uc778 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0<\/p>\n<p data-start=\"137\" data-end=\"226\">\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba70 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc9c0\ub9cc, \uc5ec\uc804\ud788 \ub9ce\uc740 \uad11\uace0\uc8fc\uc640 \ub300\ud589\uc0ac\uc5d0\uac8c\ub294 \ubcf5\uc7a1\ud558\uace0 \uc608\uce21\ud558\uae30 \uc5b4\ub824\uc6b4 \uc601\uc5ed\uc73c\ub85c \ub290\uaef4\uc9d1\ub2c8\ub2e4.<\/p>\n<p data-start=\"313\" data-end=\"454\">\uad11\uace0\ub97c \uc9d1\ud589\ud560 \ub54c\ub9c8\ub2e4 \ube44\uc2b7\ud55c \uace0\ubbfc\uc774 \ub530\ub77c\uc635\ub2c8\ub2e4. &#8220;\ub0b4 \uad11\uace0\uac00 \ud639\uc2dc \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ud574\uce60 \ub9cc\ud55c \uacf3\uc5d0 \ub178\ucd9c\ub418\ub294 \uac74 \uc544\ub2d0\uae4c?&#8221;, &#8220;\uc608\uc0b0\uc740 \uafb8\uc900\ud788 \uc4f0\uace0 \uc788\ub294\ub370, \uc815\ub9d0 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc788\uc744\uae4c?&#8221;, &#8220;\uc218\ub9ce\uc740 \uc778\ubca4\ud1a0\ub9ac \uc911\uc5d0\uc11c \ubbff\uc744 \uc218 \uc788\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ud658\uacbd\ub9cc \uace8\ub77c\uc11c \uc6b4\uc601\ud560 \ubc29\ubc95\uc740 \uc5c6\uc744\uae4c?&#8221;<\/p>\n<p data-start=\"313\" data-end=\"454\">\uc774\ub7f0 \uace0\ubbfc\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \ucd5c\uadfc \ub9ce\uc740 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\uac00 <strong data-start=\"426\" data-end=\"446\">\ud504\ub77c\uc774\ube57 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4(PMP)<\/strong> \uac70\ub798\uc5d0 \uc8fc\ubaa9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. PMP\ub294 \uc624\ud508 \uc775\uc2a4\uccb4\uc778\uc9c0\ucc98\ub7fc \ubcf5\uc7a1\ud55c \uacfc\uc815\uc744 \uac70\uce58\uc9c0 \uc54a\uace0\ub3c4, \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud558\uace0 \uac80\uc99d\ub41c \uace0\ud488\uc9c8 \ub9e4\uccb4\uc5d0 \uc9c1\uc811 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ud6a8\uc728\uc801\uc778 \ubc29\ubc95\uc774\uae30 \ub54c\ubb38\uc778\ub370\uc694.<\/p>\n<p data-start=\"551\" data-end=\"604\">\uc9c0\uae08\ubd80\ud130, \ubcf5\uc7a1\ud588\ub358 \ubbf8\ub514\uc5b4 \ud50c\ub798\ub2dd\uc744 \ud6e8\uc52c \ub2e8\uc21c\ud558\uace0 \uba85\ud655\ud558\uac8c \ub9cc\ub4e4\uc5b4 \uc904 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h2 data-start=\"143\" data-end=\"162\"><strong>\ud504\ub77c\uc774\ube57 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub780?<\/strong><\/h2>\n<p>\ud504\ub77c\uc774\ube57 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4(Private Marketplace, PMP)\ub294 \ucd08\ub300\ubc1b\uc740 \uad11\uace0\uc8fc\ub9cc \ucc38\uc5ec\ud560 \uc218 \uc788\ub294 <strong data-start=\"226\" data-end=\"247\">\ud504\ub9ac\ubbf8\uc5c4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uac70\ub798 \uacf5\uac04<\/strong>\uc785\ub2c8\ub2e4. \ud37c\ube14\ub9ac\uc154\uac00 \uc790\uc0ac \uc778\ubca4\ud1a0\ub9ac \uc911\uc5d0\uc11c\ub3c4 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc9c0\uba74\uc744 \uc120\ubcc4\ud574, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c\ub9cc \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd\uc778\ub370\uc694.<\/p>\n<p>PMP\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc758 \ud55c \ud615\ud0dc\uc774\uc9c0\ub9cc, \uc608\uce21\uc774 \uc5b4\ub824\uc6b4 \uc624\ud508 \uc775\uc2a4\uccb4\uc778\uc9c0\uc640\ub294 \ub2e4\ub985\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc548\uc804\uc131, \uc815\uad50\ud55c \ud0c0\uac9f\ud305, \uadf8\ub9ac\uace0 \ud504\ub9ac\ubbf8\uc5c4 \uac8c\uc7ac \uc704\uce58\uae4c\uc9c0 \u2014 \uad11\uace0\uc8fc\uac00 \uc6d0\ud558\ub294 \ud575\uc2ec \uc694\uc18c\ub97c \ubaa8\ub450 \ucda9\uc871\ud558\ub294 \uc790\ub3d9\ud654\ub41c \uac70\ub798 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<p data-start=\"452\" data-end=\"561\">\uc774 \uad6c\uc870 \uc18d\uc5d0\uc11c <strong data-start=\"461\" data-end=\"500\">\ud37c\ube14\ub9ac\uc154\ub294 \ub204\uac00 \uc790\uc0ac \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ub9e4\ud558\ub294\uc9c0 \ud1b5\uc81c\ud560 \uc218 \uc788\uace0<\/strong>, <strong data-start=\"504\" data-end=\"559\">\uad11\uace0\uc8fc\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ud574\uce58\uc9c0 \uc54a\ub294 \uac80\uc99d\ub41c \ud658\uacbd\uc5d0\uc11c \uace0\ud488\uc9c8 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<p data-start=\"563\" data-end=\"678\">\uacb0\uad6d PMP\ub294 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154 \ubaa8\ub450\uc5d0\uac8c \uc774\uc810\uc744 \uc8fc\ub294 <strong data-start=\"593\" data-end=\"612\">\uc2a4\ub9c8\ud2b8\ud558\uace0 \uade0\ud615 \uc7a1\ud78c \uc194\ub8e8\uc158<\/strong>\uc785\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub41c \uac70\ub798\uc758 \ud6a8\uc728\uc131\uacfc \ube0c\ub79c\ub4dc \uc2e0\ub8b0, \ub450 \uac00\uc9c0\ub97c \ubaa8\ub450 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc9c4\ud654\ub41c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uac70\ub798 \uc720\ud615\uacfc \ud2b9\uc9d5<\/strong><\/h2>\n<p data-start=\"147\" data-end=\"249\">\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc5d0\ub294 \uc5ec\ub7ec \uac70\ub798 \uc720\ud615\uc774 \uc788\uc2b5\ub2c8\ub2e4. PMP\ub294 \uadf8\uc911 \ud558\ub098\uc77c \ubfd0\uc778\ub370\uc694. \uac01 \uac70\ub798 \uc720\ud615\uc740 \ubaa9\uc801\uacfc \ud2b9\uc131\uc774 \uc870\uae08\uc529 \ub2e4\ub974\uba70, \uad11\uace0\uc8fc\uac00 \uc6d0\ud558\ub294 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc624\ud508 \uacbd\ub9e4 (Open Auction) : <\/strong>\ub204\uad6c\ub098 \ucc38\uc5ec\ud560 \uc218 \uc788\ub294 \uc2e4\uc2dc\uac04 \uc785\ucc30 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc811\uadfc\uc131\uc774 \ub192\uace0 \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\uc9c0\ub9cc, \uacb0\uacfc\ub97c \uc608\uce21\ud558\uae30 \uc5b4\ub824\uc6b4 \uc720\ud615\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ud504\ub77c\uc774\ube57 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4(PMP, \ud504\ub77c\uc774\ube57 \uc625\uc158) :\u00a0<\/strong>\uc120\ubcc4\ub41c \uad11\uace0\uc8fc\uc5d0\uac8c\ub9cc \ud504\ub9ac\ubbf8\uc5c4 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud558\ub294 \ub3c5\uc810\uc801 \uac70\ub798\uc785\ub2c8\ub2e4. \uacbd\uc7c1 \uc5c6\uc774 \uace0\ud488\uc9c8 \uad11\uace0 \uc9c0\uba74\uc5d0 \uc9c1\uc811 \uc811\uadfc\ud560 \uc218 \uc788\uc5b4 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \ud6a8\uc728\uc131\uc744 \ub3d9\uc2dc\uc5d0 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-start=\"492\" data-end=\"605\"><strong>\uc6b0\ub300 \uac70\ub798(Preferred Deals) :\u00a0<\/strong>\uace0\uc815\ub41c \uac00\uaca9\uc73c\ub85c \uc9c4\ud589\ub418\uba70 \ud2b9\uc815 \ub9e4\uccb4\uc0ac\uc640 \uad11\uace0\uc8fc \uac04\uc758 \uac70\ub798\uc785\ub2c8\ub2e4. \uc624\ud508 \uacbd\ub9e4\ubcf4\ub2e4 \uc548\uc815\uc801\uc774\uc9c0\ub9cc, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubcf4\uc7a5\ub9cc\ud07c\uc758 \ud655\uc2e4\uc131\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubcf4\uc7a5(Programmatic Guaranteed) : <\/strong>\uacbd\ub9e4 \ubc29\uc2dd\uc774 \uc544\ub2cc\u00a0\uac00\uaca9\uacfc \ubb3c\ub7c9\uc774 \ubaa8\ub450 \uc0ac\uc804\uc5d0 \ud655\uc815\ub41c \uac70\ub798 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uac00\uaca9\uc774 \uace0\uc815\ub41c \uc608\uc57d \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uac70\ub798\uac00 \uc774\ub904\uc9c0\uba70, \uc5b4\ub5a4 \uac8c\uc7ac \uc704\uce58\ub97c \uc5bc\ub9c8\uc5d0 \ud655\ubcf4\ud560 \uc218 \uc788\ub294\uc9c0 \uc815\ud655\ud788 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc548\uc815\uc801\uc774\uc9c0\ub9cc, \uc720\uc5f0\uc131\uc740 \uc0c1\ub300\uc801\uc73c\ub85c \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \uac00\uc6b4\ub370 PMP\ub294 <strong data-start=\"725\" data-end=\"778\">\ud504\ub9ac\ubbf8\uc5c4 \ud658\uacbd \ud655\ubcf4\uc640 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1\uc758 \uc790\ub3d9\ud654\u00b7\uc720\uc5f0\uc131\uc744 \ub3d9\uc2dc\uc5d0 \ub204\ub9b4 \uc218 \uc788\ub294 \uc774\uc0c1\uc801\uc778 \uade0\ud615\uc810<\/strong>\uc785\ub2c8\ub2e4. \uc989, \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154 \ubaa8\ub450\uc5d0\uac8c \ud6a8\uc728\uacfc \uc548\uc815\uc131\uc744 \uc81c\uacf5\ud558\ub294 \uc2a4\ub9c8\ud2b8\ud55c \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n<h2 data-start=\"145\" data-end=\"181\"><strong>\ud504\ub77c\uc774\ube57 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uac70\ub798, \uc5b4\ub5bb\uac8c \uc9c4\ud589\ub420\uae4c\uc694?<\/strong><\/h2>\n<p>\ucc98\uc74c \ubcf4\uba74 PMP \uac70\ub798\uac00 \ubcf5\uc7a1\ud574 \ubcf4\uc77c \uc218 \uc788\uc9c0\ub9cc, \uc2e4\uc81c \uacfc\uc815\uc740 \ub9e4\uc6b0 \uc9c1\uad00\uc801\uc785\ub2c8\ub2e4. \ub2e8\uacc4\ubcc4\ub85c \uc0b4\ud3b4\ubcf4\uba74 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong data-start=\"257\" data-end=\"280\">\ud37c\ube14\ub9ac\uc154\uac00 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud328\ud0a4\uc9c0\ub85c \uad6c\uc131 : <\/strong>\ub9e4\uccb4\uc0ac\ub294 \ud2b9\uc815 \uad11\uace0\uc8fc\ub098 \ucea0\ud398\uc778\uc5d0 \ub9de\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc120\ubcc4\ud574 \ud558\ub098\uc758 \ud328\ud0a4\uc9c0\ub85c \ubb36\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad00\ub828\uc131\uacfc \ub9e4\ub825\uc801\uc778 \ub3c5\uc810 \uad11\uace0 \uc9c0\uba74\uc774 \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uc720 \ub51c ID\ub97c \uc0dd\uc131 : <\/strong>\ub9e4\uccb4\uc0ac\ub294 \uc774 \ud328\ud0a4\uc9c0\uc5d0 \u201c\ub51c ID\u201d\ub77c\ub294 \uace0\uc720 \uc2dd\ubcc4\uc790\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. DSP(\uc218\uc694 \uce21 \ud50c\ub7ab\ud3fc)\ub294 \uc774 \ub51c ID\ub97c \ud1b5\ud574 \uc785\ucc30 \uacfc\uc815\uc5d0\uc11c \ud574\ub2f9 \ud328\ud0a4\uc9c0\ub97c \uc778\uc2dd\ud558\uace0 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong data-start=\"507\" data-end=\"524\">\uad11\uace0\uc8fc\uc5d0\uac8c \ub51c ID \uacf5\uc720 : <\/strong>\ub9e4\uccb4\uc0ac\ub294\u00a0\ub51c\uc744 \uc9c4\ud589\ud560 \uad11\uace0\uc8fc\uc5d0\uac8c\ub9cc \ub3c5\uc810\uc801\uc73c\ub85c \uc811\uadfc \uad8c\ud55c\uc744 \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/li>\n<li><strong data-start=\"615\" data-end=\"631\">DSP\uc5d0\uc11c \uac70\ub798 \ud65c\uc131\ud654 <\/strong>: \uad11\uace0\uc8fc\ub294 \uc774 \ub51c ID\ub97c DSP\uc5d0 \uc5f0\uacb0\ud574 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd\uc73c\ub85c \uc785\ucc30\uc744 \uc138\ud305\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub3c5\uc810 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc790\ub3d9 \uc785\ucc30\uc774 \uac00\ub2a5\ud574\uc9c0\uace0, \ud504\ub9ac\ubbf8\uc5c4 \uac8c\uc7ac \uc704\uce58\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong data-start=\"700\" data-end=\"709\">\uad11\uace0 \uc9d1\ud589 : <\/strong>\uad11\uace0\ub294 \uc790\ub3d9\uc73c\ub85c \uc785\ucc30\ub418\uba70, \ub51c ID\ub97c \uae30\ubc18\uc73c\ub85c \uc815\ud655\ud788 \ud0c0\uac9f\ud305\ub41c \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uc804\ub2ec\ub429\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd \ub355\ubd84\uc5d0 \ud6a8\uc728\uc801\uc774\uace0 \uc548\uc815\uc801\uc73c\ub85c \uad11\uace0\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uacfc\uc815\uc740 \ub2e8\uc21c\ud558\uc9c0\ub9cc \ud6a8\uacfc\ub294 \uac15\ub825\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \ub2e8 \uba87 \ub2e8\uacc4\ub9cc\uc73c\ub85c\ub3c4 VIP \ub77c\uc6b4\uc9c0 \uac19\uc740 \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \uacf5\uac04\uc5d0 \uc9c4\uc785\ud574, <strong data-start=\"896\" data-end=\"917\">\ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \ud6a8\uc728\uc801\uc778 \ud0c0\uac9f\ud305<\/strong>\uc744 \ub3d9\uc2dc\uc5d0 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ube0c\ub79c\ub4dc\uac00 PMP\ub97c \uc120\ud0dd\ud574\uc57c \ud558\ub294 \uc774\uc720<\/strong><\/h2>\n<p>PMP\ub97c \uc0ac\uc6a9\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ub2e8\uc21c\ud788 \uad11\uace0\ub97c \ubb34\uc791\uc704\ub85c \ub178\ucd9c\ud558\uace0 \uc6b4\uc5d0 \ub9e1\uae30\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc5d0 <strong data-start=\"255\" data-end=\"271\">\uc804\ub7b5\uc801\uc73c\ub85c \uad11\uace0\ub97c \ubc30\uce58<\/strong>\ud560 \uc218 \uc788\uc5b4, \ubcf5\uc7a1\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uc815\ubc00\ud55c \ub9c8\ucf00\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>PMP \uac70\ub798\uac00 \uc8fc\ub294 \uc7a5\uc810\uc744 \uc544\ub798\uc5d0\uc11c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<h6><strong>\ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0<\/strong><\/h6>\n<p>\ube0c\ub79c\ub4dc\ub294 \uc758\uc2ec\uc2a4\ub7ec\uc6b4 \ucf58\ud150\uce20 \uc606\uc5d0 \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \uac83\uc744 \uc6d0\uce58 \uc54a\uc2b5\ub2c8\ub2e4. PMP \uac70\ub798\ub294 \ud1b5\uc81c\ub418\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc5d0\uc11c\ub9cc \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4, <strong data-start=\"450\" data-end=\"480\">\uad11\uace0\uac00 \uc6d0\uce58 \uc54a\ub294 \ucf58\ud150\uce20\uc5d0 \ub178\ucd9c\ub420 \uc704\ud5d8\uc744 \ucd5c\uc18c\ud654<\/strong>\ud569\ub2c8\ub2e4. \uac80\uc99d\ub41c \ud37c\ube14\ub9ac\uc154 \ud658\uacbd\ub9cc \ubcf4\uc7a5\ub418\uae30 \ub54c\ubb38\uc5d0, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uc548\uc804\ud558\uac8c \uc9c0\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h6><strong>\uc591\ubcf4\ub2e4 \uc9c8<\/strong><\/h6>\n<p>PMP\ub294 \ub2e8\uc21c\ud55c \ub178\ucd9c\uc774 \uc544\ub2cc, <strong data-start=\"575\" data-end=\"597\">\uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ud575\uc2ec \uc624\ub514\uc5b8\uc2a4<\/strong>\uc5d0\uac8c\ub9cc \uad11\uace0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ub178\ucd9c\uc774 \uc2e4\uc9c8\uc801\uc778 \uad00\uc2ec\uacfc \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c0\uae30 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h6><strong>\ub354 \ud48d\ubd80\ud55c \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130 \ud65c\uc6a9<\/strong><\/h6>\n<p><strong data-start=\"711\" data-end=\"748\">\ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences)<\/strong> \uac19\uc740 \uc0c1\uc138\ud558\uace0 \ud48d\ubd80\ud55c \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\ub97c PMP \uac70\ub798\uc5d0 \ud3ec\ud568\ud558\uba74, \ud0c0\uac9f\ud305\uc774 \ub354\uc6b1 \uc815\ubc00\ud574\uc9c0\uace0 \ucea0\ud398\uc778 \uc804\ub7b5\ub3c4 \ud6e8\uc52c \uc2a4\ub9c8\ud2b8\ud574\uc9d1\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uad11\uace0 \ud6a8\uc728\uc774 \ub208\uc5d0 \ub744\uac8c \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h6><strong>DSP\uc5d0 \uad6c\uc560\ubc1b\uc9c0 \uc54a\ub294 \uc720\uc5f0\uc131<\/strong><\/h6>\n<p>PMP \uac70\ub798\uc758 \ub610 \ub2e4\ub978 \uc7a5\uc810\uc740 <strong data-start=\"900\" data-end=\"923\">\ud2b9\uc815 DSP\uc5d0 \uc81c\ud55c\ubc1b\uc9c0 \uc54a\ub294\ub2e4\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4. \ub300\ud589\uc0ac\ub098 \ube0c\ub79c\ub4dc\uac00 \uc5b4\ub5a4 DSP\ub97c \uc0ac\uc6a9\ud558\ub4e0, \uae30\uc874 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ubc29\ud574\ud558\uc9c0 \uc54a\uace0 PMP \uac70\ub798\ub97c \uc27d\uac8c \ud65c\uc131\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>PMP \ub51c vs. \uc624\ud508 \uc775\uc2a4\uccb4\uc778\uc9c0 \ube44\uad50<\/strong><\/h2>\n<p data-start=\"1034\" data-end=\"1130\">\uc624\ud508 \uc775\uc2a4\uccb4\uc778\uc9c0\ub294 \uc7a5\uc810\ub3c4 \ub9ce\uc9c0\ub9cc \ubd81\uc801\uc774\ub294 \uc7ac\ub798\uc2dc\uc7a5\uacfc \ube44\uc2b7\ud569\ub2c8\ub2e4. \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc640 \uc120\ud0dd\uc9c0\ub294 \ub2e4\uc591\ud558\uc9c0\ub9cc <strong data-start=\"1094\" data-end=\"1124\">\uad11\uace0\uac00 \uc6d0\uce58 \uc54a\ub294 \uacf3\uc5d0 \ub178\ucd9c\ub420 \uc704\ud5d8\uc774 \ud56d\uc0c1 \uc874\uc7ac<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n<p data-start=\"1132\" data-end=\"1288\">\ubc18\uba74 PMP \uac70\ub798\ub294 <strong data-start=\"1143\" data-end=\"1169\">VIP\ub9cc \uc785\uc7a5\ud560 \uc218 \uc788\ub294 \ud050\ub808\uc774\uc158\ub41c \uac24\ub7ec\ub9ac<\/strong>\uc640 \uac19\uc2b5\ub2c8\ub2e4. \ud488\uc9c8\uacfc \ub3c5\uc810\uc131\uc744 \ubcf4\uc7a5\ud558\uba70, \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uc704\uce58\uae4c\uc9c0 \uc644\ubcbd\ud558\uac8c \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uac00\ub2a5\uc131\uc740 \ub0ae\uace0, <strong data-start=\"1244\" data-end=\"1278\">\ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0\ub97c \uc548\uc804\ud558\uac8c \uc9c0\ud0a4\uba74\uc11c\ub3c4 \uc804\ub7b5\uc801 \uad11\uace0 \uc6b4\uc601<\/strong>\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc131\uacf5\uc801\uc778 PMP \ub51c\uc744 \uc704\ud55c 5\uac00\uc9c0 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong><\/h2>\n<p>PMP \ub51c\uc744 \uc81c\ub300\ub85c \uc138\ud305\ud558\uba74, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc804\ub7b5\uc5d0 \ud070 \ubcc0\ud654\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ub51c\uc744 \uc704\ud574 \uaf2d \ud655\uc778\ud574\uc57c\ud560 \ub2e4\uc12f \uac00\uc9c0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<ol>\n<li>\n<h6><strong>\ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc124\uc815\ud558\uc138\uc694<\/strong><\/h6>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">PMP \ub51c \uc138\ud305 \uc804 <strong data-start=\"307\" data-end=\"330\">\ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4, KPI, \uc131\uacf5 \uae30\uc900<\/strong>\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uc815\uc758\ud558\uc138\uc694. \ubaa9\ud45c\uac00 \uad6c\uccb4\uc801\uc77c\uc218\ub85d \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc740 \ud6e8\uc52c \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<ol start=\"2\">\n<li>\n<h6><strong>\ub9e4\uccb4\uc0ac\ub97c \uc2e0\uc911\ud558\uac8c \uc120\ud0dd\ud558\uc138\uc694<\/strong><\/h6>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">\ubaa8\ub4e0 \ub9e4\uccb4\uc0ac\uac00 \uac19\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ubaa9\ud45c\uc640 \uace0\uac1d \uc804\ub7b5\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uba70, <strong data-start=\"468\" data-end=\"480\">\ud3c9\ud310 \uc88b\uc740 \ub9e4\uccb4<\/strong>\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ud004\ub9ac\ud2f0\ub294 \ud56d\uc0c1 \ucd5c\uc6b0\uc120\uc785\ub2c8\ub2e4.<\/p>\n<ol start=\"3\">\n<li>\n<h6><strong>\uc785\ucc30 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694<\/strong><\/h6>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">\ud504\ub9ac\ubbf8\uc5c4 \ud658\uacbd\uc774\ub77c\uace0 \ud574\uc11c \ubb34\uc870\uac74 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. 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