{"id":22053,"date":"2025-10-15T01:11:20","date_gmt":"2025-10-15T01:11:20","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22053"},"modified":"2025-10-22T05:32:28","modified_gmt":"2025-10-22T05:32:28","slug":"five-cpg-shopper-truths-from-our-new-global-cpg-pulse","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/five-cpg-shopper-truths-from-our-new-global-cpg-pulse\/","title":{"rendered":"2025 \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8: \uaf2d \uc54c\uc544\uc57c\ud558\ub294 5\uac00\uc9c0 \uc18c\ube44\uc790 \ud589\ub3d9 \ud328\ud134 \ubcc0\ud654\uc640 \ub300\uc751 \uc804\ub7b5"},"content":{"rendered":"<p>\uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc740 \uc9c0\uae08 \uc2dd\ub8cc\ud488\uacfc \ud654\uc7a5\ud488, \uc0dd\ud65c \ud544\uc218\ud488\uc744 \uc628\ub77c\uc778\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uad6c\ub9e4\ud558\uace0 \uc788\uc744\uae4c\uc694? \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 &#8220;2025 \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8&#8221;\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \ubbf8\uad6d, \uc601\uad6d, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc77c\ubcf8, \ud55c\uad6d\uc744 \ub300\uc0c1\uc73c\ub85c \uc9c4\ud589\ub41c 2025\ub144 2\ubd84\uae30 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\ub97c \ubc14\ud0d5\uc73c\ub85c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc218\ubc31 \uac1c\uc758 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ud2b8\ub798\ud53d\uacfc \uc218\uc2ed\uc5b5 \uac74\uc758 \uac70\ub798 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0, \uc5ec\uae30\uc5d0 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub97c \ub354\ud574 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae34 \uc0c1\ud488\uc774 \uc2e4\uc81c \uacb0\uc81c\ub85c \uc774\uc5b4\uc9c0\uac8c \ub9cc\ub4dc\ub294 \ud575\uc2ec \uc694\uc778\uc744 \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ube14\ub85c\uadf8\uc5d0\uc11c \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8\ub97c \ubbf8\ub9ac \uc0b4\ud3b4\ubcf4\uace0 <a href=\"https:\/\/go.criteo.com\/kr\/2025-cpg-global-trend\/\">\ub9ac\ud3ec\ud2b8 \uc804\ubb38<\/a>\uc5d0\uc11c \ubcf4\ub2e4 \ub354 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 24px;\"><strong>\ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub294 \uac08\uc218\ub85d \uc57d\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/h2>\n<p>\uc9c0\ub09c 1\ub144\uac04 \ucd5c\ub300 70%\uc758 \uc18c\ube44\uc790\uac00 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc81c\ud488\uc744 \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc0ac\ud0d5\u00b7\ucd08\ucf5c\ub9bf\uacfc \uac00\uc815\uc6a9 \uccad\uc18c\uc6a9\ud488 \uc18c\ube44\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub97c \uac00\uc7a5 \ub9ce\uc774 \ubc14\uafb8\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc989, \uc18c\ube44\uc790\ub4e4\uc740 \ub9e4\uc8fc \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\ub97c \uc0b4\ud3b4\ubcf4\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\uac83\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub208\uc5d0 \ub744\uba74\uc11c \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\uc640 \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\uc744 \uc801\uc808\ud788 \uc870\ud569\ud55c \uc804\ub7b5\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_22054\" aria-describedby=\"caption-attachment-22054\" style=\"width: 1430px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22054 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624-\ucee4\uba38\uc2a4-\ub370\uc774\ud130_\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790-\ube44\uc728.png\" alt=\"\uc18c\ube44\uc7ac \uc81c\ud488 \uad6c\ub9e4 \ube44\uc728\" width=\"1430\" height=\"495\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624-\ucee4\uba38\uc2a4-\ub370\uc774\ud130_\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790-\ube44\uc728.png 1430w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624-\ucee4\uba38\uc2a4-\ub370\uc774\ud130_\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790-\ube44\uc728-300x104.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624-\ucee4\uba38\uc2a4-\ub370\uc774\ud130_\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790-\ube44\uc728-1024x354.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624-\ucee4\uba38\uc2a4-\ub370\uc774\ud130_\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790-\ube44\uc728-768x266.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624-\ucee4\uba38\uc2a4-\ub370\uc774\ud130_\uc0c8\ub85c\uc6b4-\ube0c\ub79c\ub4dc-\uad6c\ub9e4\uc790-\ube44\uc728-630x218.png 630w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\" \/><figcaption id=\"caption-attachment-22054\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4, 2025\ub144 7\uc6d4 8\uc77c\ubd80\ud130 21\uc77c\uae4c\uc9c0 \uad6c\ub9e4\ub41c \uc18c\ube44\uc7ac(CPG) \uc81c\ud488\uc744 \uae30\uc900\uc73c\ub85c \uc9c0\ub09c 12\uac1c\uc6d4\uac04\uc758 \uad6c\ub9e4 \uc774\ub825 \ubc18\uc601. \uc218\ubc31 \uac1c\uc758 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub97c \uad00\ucc30\ud588\uc73c\uba70, \uad6c\ub9e4\uc790\ub294 \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548 \ud574\ub2f9 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ud55c \ubc88 \uc774\uc0c1 \uc81c\ud488\uc744 \uad6c\ub9e4 \ud55c \uace0\uac1d\uc73c\ub85c \uad6c\uc131. \u201c\ube0c\ub79c\ub4dc \uc2e0\uaddc \uace0\uac1d (New to Brand)\u201d\uc740 \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548 \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uad6c\ub9e4\ud55c \uc801\uc774 \uc5c6\uc74c\uc744 \uc758\ubbf8.<\/figcaption><\/figure>\n<h5><\/h5>\n<h5>\uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc778\uc0ac\uc774\ud2b8<\/h5>\n<ul>\n<li>\uc628\uc0ac\uc774\ud2b8(Onsite) \ub514\uc2a4\ud50c\ub808\uc774\uc640 \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \ud65c\uc6a9\ud574 \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub97c \uad6c\ub9e4\ud558\ub824\ub294 \uc18c\ube44\uc790\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\ub85c\uc7a1\uace0, <strong>\uc2e0\uaddc \ube0c\ub79c\ub4dc\uc758 \uac00\uc2dc\uc131\uc744 \uadf9\ub300\ud654\ud558\uc138\uc694<\/strong><strong>.<\/strong><\/li>\n<li>\uacbd\uc7c1\ub825 \uc788\ub294 \ud61c\ud0dd\uacfc \ud568\uaed8 \uac1c\uc778\ud654\ub41c \uad11\uace0 \uc18c\uc7ac\ub97c \ub178\ucd9c\uc2dc\ucf1c, <strong>\uc2e0\uaddc \uace0\uac1d \uc720\uc785\uc744 \uc704\ud55c \uc720\uc0ac \ud0c0\uac9f \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud574 \ubcf4\uc138\uc694<\/strong><strong>.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 24px;\">\ub2e4\uc591\ud55c \ub9ac\ud14c\uc77c\ub7ec\ub294 \u200b\ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4\u200b<\/h2>\n<p>\uc18c\ube44\uc790\uac00 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\ub97c \uc624\uac00\uba70 \uc1fc\ud551\ud558\uba74, \ub2e8\uc77c \uc0ac\uc774\ud2b8\uc5d0\ub9cc \uba38\ubb3c\ub800\uc744 \ub54c\ubcf4\ub2e4 \ucd5c\ub300 80% \ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \uc811\ud558\uac8c \ub429\ub2c8\ub2e4. \ubc29\ubb38\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec \uc218\uac00 \ub9ce\uc544\uc9c4\ub2e4\ub294 \uac83\uc740 \uadf8\ub9cc\ud07c \uacbd\uc7c1 \ube0c\ub79c\ub4dc\ub3c4 \ub298\uc5b4\ub09c\ub2e4\ub294 \uc758\ubbf8\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \ub178\ucd9c\ub420 \uae30\ud68c \uc5ed\uc2dc \ud568\uaed8 \uc99d\uac00\ud569\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_22055\" aria-describedby=\"caption-attachment-22055\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22055 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_\ub9ac\ud14c\uc77c\ub7ec\ub85c-\uc870\ud68c\ub41c-\ud3c9\uade0-\ube0c\ub79c\ub4dc-\uc218.png\" alt=\"\" width=\"520\" height=\"492\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_\ub9ac\ud14c\uc77c\ub7ec\ub85c-\uc870\ud68c\ub41c-\ud3c9\uade0-\ube0c\ub79c\ub4dc-\uc218.png 520w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_\ub9ac\ud14c\uc77c\ub7ec\ub85c-\uc870\ud68c\ub41c-\ud3c9\uade0-\ube0c\ub79c\ub4dc-\uc218-300x284.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_\ub9ac\ud14c\uc77c\ub7ec\ub85c-\uc870\ud68c\ub41c-\ud3c9\uade0-\ube0c\ub79c\ub4dc-\uc218-24x24.png 24w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-22055\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \uc804 \uc138\uacc4 2025\ub144 7\uc6d4 8\uc77c\ubd80\ud130 14\uc77c\uae4c\uc9c0 \uad6c\ub9e4\ub41c \uc2dd\ub8cc\ud488, \uc0dd\ud65c\uc6a9\ud488, \ud5ec\uc2a4&amp;\ubdf0\ud2f0 \uc81c\ud488 \uae30\uc900\uc73c\ub85c \uc9c0\ub09c 1\uac1c\uc6d4\uac04\uc758 \ud0d0\uc0c9(\ube0c\ub77c\uc6b0\uc9d5) \ud589\ub3d9 \ubc18\uc601. \uc218\ubc31 \uac1c\uc758 \ub9ac\ud14c\uc77c\ub7ec \ubc0f \ube0c\ub79c\ub4dc \uad00\ucc30. \ub3d9\uc77c\ud55c \uc18c\ube44\uc790\uac00 \ud55c \ub2ec \ub3d9\uc548 \ubcf8 \ube0c\ub79c\ub4dc \uc218 \ube44\uad50: \uad6c\ub9e4\ud55c \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \ubcf8 \ube0c\ub79c\ub4dc \uc218 vs \ubaa8\ub4e0 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uc870\ud68c\ud55c \uc720\uc0ac \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \uc218<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5>\uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc778\uc0ac\uc774\ud2b8<\/h5>\n<ul>\n<li><strong>\uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\ub97c \ud65c\uc6a9\ud558\uace0<\/strong><strong>, <\/strong><strong>\uc624\ud504\uc0ac\uc774\ud2b8<\/strong><strong>(Offsite) <\/strong><strong>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uc138\uc694<\/strong><strong>.<\/strong> \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \uac00\uc2dc\uc131\uc744 \uc720\uc9c0\ud558\uace0, \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \uc804\ud658\ud558\ub824\ub294 \uc21c\uac04\uc5d0 \ud0c0\uac9f\ud305\ub41c \uad11\uace0\ub85c \uc0ac\ub85c\uc7a1\uc544\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec \uc2e0\ud638\ub97c \ud65c\uc6a9\ud574 \uc2e4\uc81c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc18c\ube44\uc790\ub97c \uc2dd\ubcc4\ud558\uace0<\/strong> \uad6c\ub9e4\ub97c \uace0\ub824\ud558\ub294 \uc911\uc694\ud55c \uc21c\uac04\uc5d0 \ube0c\ub79c\ub4dc\uac00 \ub3cb\ubcf4\uc77c \uc218 \uc788\ub3c4\ub85d \uacbd\uc7c1\ub825 \uc788\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud65c\uc6a9\ud558\uc138\uc694. \uc774\ud6c4, \uc81c\ud488\uc774 \ud310\ub9e4\ub418\ub294 \ubaa8\ub4e0 \ucc44\ub110\ub85c \uc18c\ube44\uc790\ub97c \uc720\ub3c4\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 24px;\">\uad11\uace0\uc758 \uc601\ud5a5\ub825\uacfc \ud6a8\uacfc\ub294 \uac08\uc218\ub85d \uac70\ub300\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n<p>\uc18c\ube44\uc7ac \uad6c\ub9e4\uc790 2\uba85 \uc911 1\uba85\uc740 \uad11\uace0\ub97c \ubcf4\uace0 \uad6c\ub9e4\ub97c \uacb0\uc815\ud588\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc791\ub144 \ub300\ube44 \uc8fc\uc694 \uc2dc\uc7a5\uc5d0\uc11c \uc774 \ube44\uc728\uc774 \ub208\uc5d0 \ub744\uac8c \uc99d\uac00\ud588\ub294\ub370, \uc601\uad6d\uc740 +14pp, \ub3c5\uc77c\uc5d0\uc11c\ub294 +8pp, \ubbf8\uad6d\uc5d0\uc11c\ub294 +7pp\uac00 \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub294 \uc18c\ube44\uc790\uac00 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uc2dc\ub3c4\ud558\uace0 \ucda9\ub3d9\uc801\uc73c\ub85c \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uac8c \ud558\uba70, \ucd94\uac00\uc801\uc778 \ub9e4\ucd9c \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_22056\" aria-describedby=\"caption-attachment-22056\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22056 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\uc628\ub77c\uc778-\uad6c\ub9e4-\ube44\uc728_\uc18c\ube44\uc7ac\uc81c\ud488.png\" alt=\"\" width=\"624\" height=\"212\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\uc628\ub77c\uc778-\uad6c\ub9e4-\ube44\uc728_\uc18c\ube44\uc7ac\uc81c\ud488.png 624w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\uc628\ub77c\uc778-\uad6c\ub9e4-\ube44\uc728_\uc18c\ube44\uc7ac\uc81c\ud488-300x102.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-22056\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2025\ub144 2\ubd84\uae30(N=3689). \uc804 \uc138\uacc4.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h5>\uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc778\uc0ac\uc774\ud2b8<\/h5>\n<ul>\n<li><strong>\ud480\ud37c\ub110 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud558\uc138\uc694<\/strong><strong>.<\/strong> \uac80\uc0c9\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0\uc758 \uc5ec\uc815\uc774 \uc6d0\ud65c\ud558\uac8c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub3c4\ub85d \uad6c\ub9e4 \uc804\ud658 \uc804\ub7b5\uacfc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1 \ucea0\ud398\uc778\uc744 \uc801\uc808\ud558\uac8c \uc870\ud569\ud574 \uc6b4\uc601\ud558\uc138\uc694.<\/li>\n<li><strong>\ub192\uc740 \ud6a8\uc728\uc744 \ubcf4\uc774\ub294 \uad11\uace0 \uac8c\uc7ac \uc704\uce58\uc640 \uac1c\uc778\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \ud65c\uc6a9\ud574<\/strong> \ud310\ub9e4 \uc2dc\uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc804\ud658\uacfc \ucda9\ub3d9 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 24px;\">\uc804\ubb38 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub294 \uace0\uac00\uce58 \uc18c\ube44\uc790\ub97c \ub04c\uc5b4\ub4e4\uc785\ub2c8\ub2e4\u200b<\/h2>\n<p>\ub300\ud615 \ub9ac\ud14c\uc77c\ub7ec\ub9cc \uc774\uc6a9\ud558\ub294 \uc18c\ube44\uc790\uc640 \ub2ec\ub9ac, \uc804\ubb38 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c\ub9cc \uc1fc\ud551\ud558\uac70\ub098 \ub450\uac00\uc9c0 \ubaa8\ub450\ub97c \ud568\uaed8 \uc774\uc6a9\ud558\ub294 \uc18c\ube44\uc790\ub294 \ub354 \ub9ce\uc740 \ud30c\ud2b8\ub108\uc5d0\uc11c \uad6c\ub9e4\ud558\uace0, \uc8fc\ubb38 \ud69f\uc218\ub3c4 \ub9ce\uc73c\uba70 \uc8fc\ubb38\ub2f9 \uae08\uc561\uacfc \ucd1d \uacb0\uc81c\uc561\ub3c4 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uc989, \uc804\ubb38 \ub9ac\ud14c\uc77c\ub7ec \uace0\uac1d\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub9e4\uc6b0 \uac00\uce58 \uc788\ub294 \uace0\uac1d\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_22057\" aria-describedby=\"caption-attachment-22057\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22057 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ubbf8\uad6d-\uc18c\ube44\uc790-\ud3c9\uade0\uc9c0\ud45c.png\" alt=\"\" width=\"624\" height=\"584\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ubbf8\uad6d-\uc18c\ube44\uc790-\ud3c9\uade0\uc9c0\ud45c.png 624w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ubbf8\uad6d-\uc18c\ube44\uc790-\ud3c9\uade0\uc9c0\ud45c-300x281.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-22057\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \ubbf8\uad6d, 2025\ub144 5\uc6d4 1\uc77c-7\uc6d4 30\uc77c \uc0ac\uc774 \uc2dd\uc74c\ub8cc \uc81c\ud488 \uace0\uac1d\uc758 \uad6c\ub9e4 \ud589\ub3d9. \ub300\ud615 \ub9ac\ud14c\uc77c\ub7ec\ub294 \ubd84\uc11d \uae30\uac04 \ub3d9\uc548 \ub9e4\ucd9c\uc561\uc758 \uce21\uba74\uc5d0\uc11c \uc0c1\uc704 10%\uc5d0 \ud574\ub2f9\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc784. \uac00\uce58\ub294 \ub300\uaddc\ubaa8 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc804\ubb38 \ub9ac\ud14c\uc77c\ub7ec \ubaa8\ub450\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \uad6c\ub9e4\uc790\ub97c \uae30\ubc18\uc73c\ub85c \uc778\ub371\uc2a4\ud654\ub418\uba70 \uc9c0\ud45c\ub294 100\uc73c\ub85c \uc124\uc815\ub428. \uc608\ub97c \ub4e4\uc5b4, \ub300\ud615 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c\ub9cc \uad6c\ub9e4\ud558\ub294 \uad6c\ub9e4\uc790\uc758 \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561\uc740 \ub300\ud615 \ubc0f \uc804\ubb38\ub9ac\ud14c\uc77c\ub7ec \ubaa8\ub450\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\uc758 75%\uc784.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5>\uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc778\uc0ac\uc774\ud2b8<\/h5>\n<ul>\n<li><strong>\ucea0\ud398\uc778\uc5d0 \uc804\ubb38 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub97c \ud3ec\ud568\ud558\uc138\uc694<\/strong><strong>.<\/strong> \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uc744 \ud65c\uc6a9\ud574 \ub300\ud615\uacfc \uc804\ubb38 \ub9ac\ud14c\uc77c\ub7ec \uc804\ubc18\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \ud655\uc2e4\ud55c \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\uc138\uc694.<\/li>\n<li><strong>\uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815 \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130<\/strong> \ucd5c\uc801\ud654\ub41c \uc81c\ud488 \ucf58\ud150\uce20, \ud0c0\uac9f\ud305 \uad11\uace0, \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ud1b5\ud574 \uad00\uc2ec\uc744 \uc9d1\uc911\uc2dc\ud0a4\uc138\uc694.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 24px;\">\uc0dd\ud65c\ud544\uc218\ud488\uc740 \ucd5c\uc885 \uacb0\uc81c \uae08\uc561\uc744 \ub354 \ud06c\uac8c \ud569\ub2c8\ub2e4<\/h2>\n<p>\uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae34 \uc18c\ube44\uc7ac(\uc0dd\ud544\ud488)\ub294 \uacb0\uc81c\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. 6\uac1c\uc6d4\uac04 \ub370\uc774\ud130\ub97c \ubcf4\uba74, \uc18c\ube44\uc790\ub294 \ube44\uc18c\ube44\uc7ac \uc0c1\ud488\ubcf4\ub2e4 \uc0dd\ud544\ud488\uc5d0\uc11c 3.4\ubc30 \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uace0, \uc57d 10% \ub354 \uc790\uc8fc \uac70\ub798\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc0dd\ud544\ud488\uc5d0 \ub300\ud55c \ucd1d \uc9c0\ucd9c\uc740 \uc57d 30% \ub354 \ub192\uac8c \ub098\ud0c0\ub098 \ud544\uc218 \uc0dd\ud65c\uc6a9\ud488\uc774 \uc7a5\ubc14\uad6c\ub2c8\ub97c \ud0a4\uc6b0\uace0 \ub9e4\ucd9c\uc744 \uacac\uc778\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\u00a0 \ub610\ud55c, \uc0dd\ud544\ud488\uc774 \ud3ec\ud568\ub41c \uc7a5\ubc14\uad6c\ub2c8\ub294 \uc774\ud0c8\uc728\uc774 9% \ub0ae\uc544 \uc0dd\ud544\ud488\uc774 \uc788\uc744 \uacbd\uc6b0 \uacb0\uc81c\ub97c \uc644\ub8cc\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\ub2e4\ub294 \uc810\ub3c4 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_22058\" aria-describedby=\"caption-attachment-22058\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22058 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\uc18c\ube44\uc7ac-\uad6c\ub9e4-\uc601\ud5a5.png\" alt=\"\" width=\"624\" height=\"192\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\uc18c\ube44\uc7ac-\uad6c\ub9e4-\uc601\ud5a5.png 624w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\uc18c\ube44\uc7ac-\uad6c\ub9e4-\uc601\ud5a5-300x92.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-22058\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \u2013 \ubbf8\uad6d, \ube14\ub799\ud504\ub77c\uc774\ub370\uc774 \uc8fc\ub9d0(2024\ub144 11\uc6d4 29\uc77c~12\uc6d4 2\uc77c) \uc8fc\uc694 \ub9ac\ud14c\uc77c\ub7ec \uc2e0\uaddc \uad6c\ub9e4\uc790\uc640, \uc774\ud6c4 6\uac1c\uc6d4 \ub3d9\uc548 \ub3d9\uc77c \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c\uc758 \uc7ac\uad6c\ub9e4 \uae30\ub85d \uae30\uc900. *\uc2e0\uaddc \uad6c\ub9e4\uc790\ub294 \ud574\ub2f9 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uccab \uad6c\ub9e4\ub97c \uc9c4\ud589\ud55c \uace0\uac1d<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5>\uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc778\uc0ac\uc774\ud2b8<\/h5>\n<ul>\n<li><strong>\uc0dd\ud544\ud488\uc744<\/strong><strong> \u201c<\/strong><strong>\uacb0\uc81c \uc720\ub3c4 \uc544\uc774\ud15c<\/strong><strong>\u201d<\/strong><strong>\uc73c\ub85c \ud65c\uc6a9\ud558\uc138\uc694<\/strong><strong>.<\/strong> \ubc88\ub4e4 \uc0c1\ud488\uc774\ub098 \uc7a5\ubc14\uad6c\ub2c8 \uad6c\uc131\uc5d0 \uc0dd\ud544\ud488\uc744 \ud3ec\ud568\uc2dc\ud0a4\uace0, \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\uc9c0\ub9cc \uacb0\uc81c\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud574 \uad6c\ub9e4 \uc644\ub8cc\ub85c \uc720\ub3c4\ud558\uc138\uc694.<\/li>\n<li><strong>\uc18c\ube44\uc7ac \uc704\uc8fc\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/strong><strong>(<\/strong><strong>\uad11\uace0 \uc18c\uc7ac<\/strong><strong>)<\/strong><strong>\ub85c \ub9ac\ud0c0\uac9f\ud305\ud558\uc138\uc694<\/strong><strong>.<\/strong> \uc0dd\ud544\ud488\uc758 \uc2e4\uc6a9\uc131\uacfc \uae34\uae09\uc131\uc744 \uac15\uc870\ud558\uace0 \uc7a5\ubc14\uad6c\ub2c8\uc5d0\uc11c \uc774\ud0c8\ud55c \uc18c\ube44\uc790\ub97c \ub2e4\uc2dc \uad6c\ub9e4\ub85c \uc804\ud658\uc2dc\ud0a4\uc138\uc694.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top: 24px;\">2025 \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\ub97c \ud655\uc778\ud558\uace0, \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790\ub97c \ub300\uc751\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\ubcf4\uc138\uc694<\/h2>\n<p>\uc774\ubc88 \ube14\ub85c\uadf8\uc5d0\uc11c \ub2e4\ub8ec \uc18c\ube44\uc790\ub4e4\uc758 5\uac00\uc9c0 \ud589\ub3d9 \ud328\ud134 \ubcc0\ud654\uc5d0 \ub300\ud574\uc11c \ub354 \uc790\uc138\ud788 \ud655\uc778\ud558\uace0 \uc2f6\uc73c\uc2dc\ub2e4\uba74, <a href=\"https:\/\/go.criteo.com\/kr\/2025-cpg-global-trend\/\">2025 \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a>\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc138\uc694. \uc774\ubc88 \ub9ac\ud3ec\ud2b8\uc5d0\uc11c\ub294 \ubbf8\uad6d, \uc601\uad6d, \ud504\ub791\uc2a4, \ud55c\uad6d \ub4f1 \uc8fc\uc694 \uad6d\uac00 \uc18c\ube44\uc790\ub4e4\uc758 \uc18c\ube44 \uacc4\ud68d, AI \uae30\ubc18 \uc81c\ud488 \uac80\uc0c9 \ubc0f \ube44\uad50\uac00 \ubbf8\uce58\ub294 \uc601\ud5a5 \ub4f1 \ub2e4\uc591\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud3ec\ud2b8\uc758 \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud574 \uc5f0\ub9d0 \uc1fc\ud551 \uc2dc\uc98c \ub300\uc751 \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ub9bd\ud558\uace0, \uc2e4\uc81c \uc131\uacfc\ub85c \uc5f0\uacb0\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc740 \uc9c0\uae08 \uc2dd\ub8cc\ud488\uacfc \ud654\uc7a5\ud488, \uc0dd\ud65c \ud544\uc218\ud488\uc744 \uc628\ub77c\uc778\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uad6c\ub9e4\ud558\uace0 \uc788\uc744\uae4c\uc694? \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 &#8220;2025 \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8&#8221;\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \ubbf8\uad6d, \uc601\uad6d, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc77c\ubcf8, \ud55c\uad6d\uc744 \ub300\uc0c1\uc73c\ub85c \uc9c4\ud589\ub41c 2025\ub144 2\ubd84\uae30 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\ub97c \ubc14\ud0d5\uc73c\ub85c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc218\ubc31 \uac1c\uc758 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ud2b8\ub798\ud53d\uacfc \uc218\uc2ed\uc5b5 \uac74\uc758 \uac70\ub798 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0, \uc5ec\uae30\uc5d0 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub97c \ub354\ud574 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae34 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":22061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[577],"class_list":{"0":"post-22053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-industry-consumer-goods"},"acf":{"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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