{"id":22092,"date":"2025-10-20T01:42:48","date_gmt":"2025-10-20T01:42:48","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22092"},"modified":"2025-10-24T04:20:55","modified_gmt":"2025-10-24T04:20:55","slug":"ai-in-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/ai-in-advertising\/","title":{"rendered":"AI \uc785\ubb38\ubd80\ud130 \ud65c\uc6a9 \uc804\ub7b5\uae4c\uc9c0: 2025\ub144 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc2e4\uc804 \uac00\uc774\ub4dc"},"content":{"rendered":"<p>\uad11\uace0\uc5d0\uc11c AI\ub294 \uc774\uc81c \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc6b0\ub9ac\ub294 \uc5b4\ub514\uc11c, \uc5b4\ub5bb\uac8c \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694?<\/p>\n<p>\ubd88\uacfc \uc5bc\ub9c8 \uc804\uae4c\uc9c0\ub9cc \ud574\ub3c4 AI\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc220\ub85c \uc5ec\uaca8\uc84c\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c0\uae08\uc740 \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \uad11\uace0\uc758 \uc911\uc2ec\uc5d0 AI\uac00 \uc790\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc774\ubbf8 AI\ub97c \ube60\ub974\uac8c \ubc1b\uc544\ub4e4\uc774\uace0 \uc788\uc73c\uba70 \ub9c8\ucf00\ud130\ub4e4 \uc5ed\uc2dc \uadf8 \ud750\ub984\uc744 \ub530\ub77c\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\">\ub9e5\ud0a8\uc9c0\uc758 \uae00\ub85c\ubc8c AI \ud604\ud669 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74<\/a> \uc804 \uc138\uacc4 \uae30\uc5c5\uc758 78%\uac00 \uc774\ubbf8 \ud55c \uac1c \uc774\uc0c1\uc758 \ube44\uc988\ub2c8\uc2a4 \ubd80\uc11c\uc5d0\uc11c AI\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc73c\uba70 71%\ub294 \uc815\uae30\uc801\uc73c\ub85c \uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \ubd80\ubb38\uc5d0\uc11c\uc758 AI \ud65c\uc6a9\ub960\uc774 \uac00\uc7a5 \ub192\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc18c\ube44\uc790 \uce21\uba74\uc5d0\uc11c\ub3c4 <a href=\"https:\/\/www.capgemini.com\/gb-en\/news\/press-releases\/71-of-consumers-want-generative-ai-integrated-into-their-shopping-experiences\/\">\ucd5c\uadfc \uc5f0\uad6c \uacb0\uacfc\uc5d0 \ub530\ub974\uba74<\/a> 71%\uac00 \u201c\uad6c\ub9e4 \uc5ec\uc815\uc5d0 \uc0dd\uc131\ud615 AI\uac00 \ud1b5\ud569\ub418\uae30\ub97c \ubc14\ub780\ub2e4\u201d\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 AI\uac00 \ub354 \uc774\uc0c1 \uad11\uace0\uc5d0\uc11c \uc635\uc158\uc774 \uc544\ub2cc, \uae30\ubcf8 \uc6b4\uc601\uc758 \ud575\uc2ec \uc694\uc18c\uac00 \ub418\uc5c8\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 AI\uc758 \uc8fc\uc694 \uac1c\ub150\uc744 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uc815\ub9ac\ud558\uace0, \uc0dd\uc131\ud615 AI(Generative AI)\uc640 \uc608\uce21\ud615 AI(Predictive AI)\uc758 \ucc28\uc774\ub97c \ube44\uad50\ud569\ub2c8\ub2e4. \ub610\ud55c \ud37c\ub110 \uc804\ubc18\uc5d0\uc11c AI\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc9c8\uc801\uc778 \ubc29\ubc95\uacfc \ub85c\ub4dc\ub9f5\uc744 \ud568\uaed8 \ud655\uc778\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc81c \ud558\ub098\uc529 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uad11\uace0\uc5d0\uc11c AI\ub780? \uc5ed\ud560\uacfc \ud65c\uc6a9 \ubc29\ubc95<\/strong><\/h2>\n<p>\uad11\uace0\uc5d0\uc11c AI\ub294 \uba38\uc2e0 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud65c\uc6a9\ud574 \uad11\uace0\uc758 \uc804\uccb4 \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc5d0\uc11c \uc0ac\ub78c\uc774 \ub354 \ub098\uc740 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uae30\uc220\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub294 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uacfc \uc785\ucc30 \uc804\ub7b5\uc740 \ubb3c\ub860, \uad11\uace0 \uc18c\uc7ac \uc81c\uc791, \uc131\uacfc \uce21\uc815, \uadf8\ub9ac\uace0 \ucea0\ud398\uc778 \ucd5c\uc801\ud654\uae4c\uc9c0 \ud3ed\ub113\uac8c \uc801\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uc5d0\uc11c AI\uc758 \ud575\uc2ec \ubaa9\ud45c\ub294 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uace0 \uc778\uac04\uc774 \ub193\uce58\uae30 \uc26c\uc6b4 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uba3c\uc800, AI \uad00\ub828 \uc8fc\uc694 \uc6a9\uc5b4\ub97c \uac04\ub2e8\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. (<a href=\"https:\/\/www.criteo.com\/blog\/deep-learning-vs-machine-learning-a-marketers-cheat-sheet\/\">\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\uc758\uc640 \ube44\uad50\uac00 \uad81\uae08\ud558\ub2e4\uba74 [\uc601\ubb38 \uc6d0\ubb38]\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/a>)<\/p>\n<ul>\n<li><strong>\uc778\uacf5 \uc9c0\ub2a5(Artificial intelligence, AI) : <\/strong>\uc77c\ubc18\uc801\uc73c\ub85c \uc778\uac04\uc758 \uc9c0\ub2a5\uc774 \ud544\uc694\ud55c \ub2e4\uc591\ud55c \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud2c0\uc5b4 \uc77c\uceeb\ub294 \ub9d0\ub85c, \ud559\uc2b5, \ud328\ud134 \uc778\uc2dd, \uc758\uc0ac\uacb0\uc815, \ucf58\ud150\uce20 \uc0dd\uc131 \ub4f1\ub3c4 \uc774\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uba38\uc2e0 \ub7ec\ub2dd(Machine learning) :<\/strong> AI\uc758 \ud558\uc704 \uac1c\ub150\uc73c\ub85c, \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \ud328\ud134\uc744 \ud559\uc2b5\ud558\uace0 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uc608\uce21\uc744 \uc218\ud589\ud558\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. \uc989, \uc608\uc2dc \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uba74 AI\uac00 \uc2a4\uc2a4\ub85c \uaddc\uce59\uacfc \ud328\ud134\uc744 \ucc3e\uc544\ub0b4\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ub525 \ub7ec\ub2dd(Deep Learning) : <\/strong>\uba38\uc2e0\ub7ec\ub2dd\uc758 \ud558\uc704 \ubd84\uc57c\ub85c, \uc5ec\ub7ec \uce35\uc758 \uc2e0\uacbd\ub9dd\uc744 \ud65c\uc6a9\ud574 \ubcf5\uc7a1\ud55c \ud328\ud134\uc744 \ud559\uc2b5\ud558\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc774\ubbf8\uc9c0, \uc624\ub514\uc624, \uc5b8\uc5b4 \ucc98\ub9ac\uc640 \uac19\uc740 \uc601\uc5ed\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uadf8\ub807\ub2e4\uba74 AI\ub294 \uad11\uace0\uc758 <em>\uc2dc\uc2a4\ud15c \uad6c\uc131 \uc548\uc5d0\uc11c \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud560\uae4c\uc694<\/em><em>? <\/em><\/p>\n<p>AI\ub294 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc758\uc0ac\uacb0\uc815\uacfc \ucf58\ud150\uce20 \uc0dd\uc131\uc758 \ucd94\uac00 \ub808\uc774\uc5b4\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ub370\uc774\ud130\uac00 \ubaa8\ub378\uc5d0 \uc785\ub825\ub418\uace0 \uc774 \ubaa8\ub378\uc774 \ub3c4\ucd9c\ud55c \uc778\uc0ac\uc774\ud2b8\ub294 \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c, \uc18c\uc15c, \uac80\uc0c9, \uc601\uc0c1, CTV \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \ub9c8\ucf00\ud130\uc758 \ubd84\uc11d\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c AI\uac00 \uc2e4\uc81c \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc18d\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0 \ub354 \uc54c\uace0 \uc2f6\ub2e4\uba74, <a href=\"https:\/\/www.criteo.com\/kr\/blog\/ai-for-performance-marketers\/\">\ub9c8\ucf00\ud305 AI \ud234\ub85c \uad11\uace0 \uc131\uacfc\ub97c \ub192\uc774\ub294 \ubc29\ubc95: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc2e4\uc804 \uac00\uc774\ub4dc<\/a>\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"P68B1DB1-Normal4\"><strong><span lang=\"KO\">\uad11\uace0 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc0dd\uc131\ud615<\/span> AI<span lang=\"KO\">\uc640 \uc608\uce21\ud615<\/span> AI <span lang=\"KO\">\ucc28\uc774\uc810<\/span><\/strong><\/h2>\n<p>\ucd5c\uadfc \ucc57\uc9c0\ud53c\ud2f0 (ChatGPT) \ub4f1 \ub2e4\uc591\ud55c AI \ud234\uc744 \uc0ac\uc6a9\ud574\ubcf4\uc168\ub2e4\uba74, \ubc14\ub85c <strong>\uc0dd\uc131\ud615<\/strong><strong> AI<\/strong>\uc5d0 \uc775\uc219\ud558\uc2e4 \uac81\ub2c8\ub2e4. \uc774\ub7f0 \uc0dd\uc131\ud615 AI \ud234 \uc774\uc678\uc5d0\ub3c4 \ud2b9\uc815 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud574 \uc124\uacc4\ub41c \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8 \uc911 \ud558\ub098\uac00 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624 \uc194\ub8e8\uc158\uc744 \uad6c\ub3d9\ud558\ub294 <strong>\uc608\uce21\ud615<\/strong><strong> AI<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774 \ub450 \uae30\uc220 \ubaa8\ub450 \uad11\uace0\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uba70 \ud568\uaed8 \ud65c\uc6a9\ud560 \ub54c \ub354\uc6b1 \uac15\ub825\ud55c \ud6a8\uacfc\ub97c \ubc1c\ud718\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01\uac01\uc758 \ud2b9\uc9d5\uacfc \uad11\uace0 \ud65c\uc6a9\ubc95\uc744 \uac04\ub7b5\ud788 \ube44\uad50\ud55c \ud45c\ub85c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22094 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_AI\uc785\ubb38\ubd80\ud130-\ud65c\uc6a9\ubc95\uae4c\uc9c0.png\" alt=\"\" width=\"1036\" height=\"968\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_AI\uc785\ubb38\ubd80\ud130-\ud65c\uc6a9\ubc95\uae4c\uc9c0.png 1036w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_AI\uc785\ubb38\ubd80\ud130-\ud65c\uc6a9\ubc95\uae4c\uc9c0-300x280.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_AI\uc785\ubb38\ubd80\ud130-\ud65c\uc6a9\ubc95\uae4c\uc9c0-1024x957.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_AI\uc785\ubb38\ubd80\ud130-\ud65c\uc6a9\ubc95\uae4c\uc9c0-768x718.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/\ud06c\ub9ac\ud14c\uc624_AI\uc785\ubb38\ubd80\ud130-\ud65c\uc6a9\ubc95\uae4c\uc9c0-630x589.png 630w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>AI\uac00 \uad11\uace0\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \ubc29\uc2dd<\/strong><\/h2>\n<p>\ucc57GPT(ChatGPT), \ud074\ub85c\ub4dc(Claude), \uc81c\ubbf8\ub098\uc774(Gemini) \uac19\uc740 AI \ud234\uc774 \uc775\uc219\ud55c \ubd84\ub4e4\ub3c4 \uc774 AI \uae30\uc220\uc774 \uad11\uace0 \ub9c8\ucf00\ud305 \uc548\uc5d0\uc11c\ub294 \uc5b4\ub5bb\uac8c \uc4f0\uc774\ub294\uc9c0\ub294 \uc870\uae08 \ub0af\uc124\uac8c \ub290\uaef4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4 \ub300\ubd80\ubd84\uc758 AI \uc2dc\uc2a4\ud15c\uc740 \ube44\uc2b7\ud55c \uacfc\uc815\uc744 \uac70\uce58\uba70 \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \uc2e0\ud638 \u2192 \uae30\ub2a5 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \u2192 \ubaa8\ub378 \ud559\uc2b5 \u2192 \uc2dc\uc7a5 \ub0b4 \uc758\uc0ac \uacb0\uc815 \u2192 \uc131\uacfc \uce21\uc815 \u2192 \ud53c\ub4dc\ubc31 \ub8e8\ud504<\/p>\n<p>\uc870\uae08 \ub354 \uad6c\uccb4\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcf4\uba74 AI\ub294 \uad11\uace0\uc758 \ub4a4\ud3b8\uc5d0\uc11c \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e8\uacc4\ub97c \uac70\uce58\uba70 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ub370\uc774\ud130 \uc218\uc9d1 :<\/strong> \uba3c\uc800 AI\ub294 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc2e0\ud638(Data Signals)\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0\uc11c\uc758 \uc0ac\uc6a9\uc790 \ud589\ub3d9, \uc81c\ud488 \uce74\ud0c8\ub85c\uadf8\uc758 \uc18d\uc131, \uc7ac\uace0 \ubc0f \uac00\uaca9 \uc815\ubcf4, \ucf58\ud150\uce20\uc640 \ub178\ucd9c \ud658\uacbd(\ucee8\ud14d\uc2a4\ud2b8), \uadf8\ub9ac\uace0 \uc775\uba85\ud654\ub41c \uad11\uace0 \uc0c1\ud638\uc791\uc6a9 \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub54c \uc0ac\uc6a9\uc790\uc758 \ub3d9\uc758\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc804\uc81c\ub85c, AI\uac00 \ud559\uc2b5\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uace0\ud488\uc9c8\uc758 \ub370\uc774\ud130 \uc2e0\ud638\ub97c \ud655\ubcf4\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ubaa8\ub378 \ud559\uc2b5 :<\/strong> \uc774\ub807\uac8c \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub294 AI \ubaa8\ub378\uc758 \ud559\uc2b5\uc5d0 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \ubaa8\ub378\uc740 \uad6c\ub9e4 \uc758\ub3c4, \uad11\uace0 \uc18c\uc7ac \ubc18\uc751, \uc774\ud0c8 \uac00\ub2a5\uc131, \uc608\uce21\ub41c \uac00\uce58 \ub4f1 \uc131\uacfc\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \uc8fc\ub294 \ud328\ud134\uc744 \uc2a4\uc2a4\ub85c \ud559\uc2b5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub525\ub7ec\ub2dd(Deep Learning)\uc740 \uc774\ubbf8\uc9c0\ub098 \uc5b8\uc5b4\ucc98\ub7fc \ubcf5\uc7a1\ud55c \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\ub294 \ub370 \uc720\uc6a9\ud558\uace0, \uadf8\ub798\ub514\uc5b8\ud2b8 \ubd80\uc2a4\ud305 \ud2b8\ub9ac(Gradient Boosted Tree)\ub098 \ub85c\uc9c0\uc2a4\ud2f1 \ud68c\uadc0(Logistic Regression)\ub294 \uad6c\uc870\ud654\ub41c \ud37c\ud3ec\uba3c\uc2a4 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\ub294 \ub370 \uac15\uc810\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc790\ub3d9\ud654 \ubc0f \ucd5c\uc801\ud654 :<\/strong> \ud559\uc2b5\ub41c AI \ubaa8\ub378\uc740 \uc774\uc81c \uc2e4\uc804\uc5d0\uc11c \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ube44\ub529(\uc785\ucc30) \uc790\ub3d9\ud654, \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4 \uc120\uc815, \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0 \uc18c\uc7ac \uc120\ud0dd, \uc608\uc0b0 \ubc30\ubd84 \ub4f1\uc774 \uc5ec\uae30\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc740 \uac70\uc758 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uace0 \ud559\uc2b5\ud558\uba70 \uc7ac\uc870\uc815(re-allocation)\ud558\uae30 \ub54c\ubb38\uc5d0 \ub9e4 \uad11\uace0 \ub178\ucd9c\ub9c8\ub2e4 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \ub0bc \uc218 \uc788\ub3c4\ub85d \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\uad11\uace0 \ub9c8\ucf00\ud305\uc5d0\uc11c AI \uc2e4\uc81c \ud65c\uc6a9 \uc0ac\ub840<\/strong><\/h2>\n<p>\uc9c0\uae08\uae4c\uc9c0 AI\uac00 \uad11\uace0\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc558\ub2e4\uba74, \uc774\ubc88\uc5d0\ub294 AI\ub97c \uc2e4\uc81c \uad11\uace0\uc5d0 \ud65c\uc6a9\ud574\uc57c \ud558\ub294 \uc774\uc720\ub97c \uad6c\uccb4\uc801\uc778 \uc0ac\ub840\uc640 \ud568\uaed8 \ud655\uc778\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac89\ubcf4\uae30\uc5d0\ub294 \ub2e8\uc21c\ud574 \ubcf4\uc774\uc9c0\ub9cc \uadf8 \uc548\uc5d0\ub294 \uc0dd\uac01\ubcf4\ub2e4 \ub9ce\uc740 \ub258\uc559\uc2a4\uc640 \uae30\uc220\uc801 \ub514\ud14c\uc77c\uc774 \uc228\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \ubc0f \uc138\ubd84\ud654 (\uc62c\ubc14\ub978 \uace0\uac1d \ud30c\uc545)<\/strong><\/p>\n<p>\uc608\uce21\ud615 AI \ubaa8\ub378\uc740 \uad6c\ub9e4 \uc804\ud658 \uac00\ub2a5\uc131, \uc758\ub3c4 \uc2e0\ud638, \uc81c\ud488 \uc120\ud638\ub3c4\ub97c \ubd84\uc11d\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc720\ud1b5\uc0ac\uc640 \ube0c\ub79c\ub4dc\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130(\uc790\uccb4 \ubcf4\uc720 \ub370\uc774\ud130)\ub97c \ud65c\uc6a9\ud558\uc5ec, \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uce35\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>\uc2e4\uc81c \uc0ac\ub840: <\/em><a href=\"https:\/\/www.criteo.com\/kr\/success-stories\/sephora\/\"><em>\uc138\ud3ec\ub77c(Sephora)\ub294 \ud06c\ub9ac\ud14c\uc624 \uc624\ub514\uc5b8\uc2a4 \ub9e4\uce58(Criteo Audience Match)\uc640 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac9f\ud305(Dynamic Retargeting)<\/em><\/a><em>\uc744 \ud568\uaed8 \ud65c\uc6a9\ud574 \ub2e8\uace8 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud588\uace0, \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c 725%\uc758 ROI\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>DCO(Dynamic Creative Optimization) (\uc801\uc808\ud55c \uc21c\uac04\uc5d0 \ucd5c\uc801\uc758 \uad11\uace0 \uc18c\uc7ac \ud45c\uc2dc)<\/strong><\/p>\n<p>DCO\ub294 \uc608\uce21 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815\uacfc \ubaa8\ub4c8\ud615(\ub3d9\uc801\uc73c\ub85c \uc0dd\uc131\ub418\ub294) \uc0dd\uc131\ub418\ub294 \uad11\uace0 \uc18c\uc7ac\ub97c \uacb0\ud569\ud55c \uae30\uc220\uc785\ub2c8\ub2e4. \uc774 \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d\uacfc \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ud5e4\ub4dc\ub77c\uc778, \uc774\ubbf8\uc9c0, \uc0c1\ud488, \uac00\uaca9\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 DCO \uae30\uc220\uc740 \ube0c\ub79c\ub4dc\uc758 \ud1a4\uc564\ub9e4\ub108\ub97c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc218\uc2ed\uc5b5 \uac1c\uc758 \uad6c\ub9e4 \uc2e0\ud638\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0\ub97c \uc815\uad50\ud558\uac8c \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p><em>\uc2e4\uc81c \uc0ac\ub840: <\/em><a href=\"https:\/\/www.criteo.com\/kr\/success-stories\/shopify\/\"><em>\uc1fc\ud53c\ud30c\uc774(Shopify)\uac00 \ud06c\ub9ac\ud14c\uc624\uc758 \ub2e4\uc774\ub098\ub9e5 \uad11\uace0 \uc18c\uc7ac\uc640 \uc81c\ud488 \ucd94\ucc9c\uc744 \ud65c\uc6a9\ud574 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ucf30\ub294\uc9c0<\/em><\/a><em> \uc9c0\uae08 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\ucc57\ubd07 \uad11\uace0 \ubc0f \uc30d\ubc29\ud5a5 \uc18c\ud1b5 \uacbd\ud5d8<\/strong><\/p>\n<p>\uc0dd\uc131\ud615 AI\ub294 \uad11\uace0 \uc548\uc5d0\uc11c\ub3c4 \uc18c\ube44\uc790\uac00 \uc9c8\ubb38\ud558\uace0, \uc0c1\ud488\uc744 \ube44\uad50\ud558\uace0, \uac1c\uc778\ud654\ub41c \ucd94\ucc9c\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \ub300\ud654\ud615 \ud615\ud0dc\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ud300\uc740 \ub354 \ub098\uc544\uac00 \uc18c\ube44\uc790\uac00 \uc88b\uc544\ud558\uac70\ub098 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \uc0c1\ud488\uacfc \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc0c1\ud638\uc791\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud558\ub294 \uc5d0\uc774\uc804\ud2f1(Agentic) \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era\/\"><em>\uc774\uc640 \uad00\ub828\ud574 \ud06c\ub9ac\ud14c\uc624 \ucd5c\uace0\uc81c\ud488\ucc45\uc784\uc790 \ud1a0\ub4dc \ud30c\uc2a8\uc2a4(Todd Parsons)\uac00 \uc804\ud558\ub294 \ubbf8\ub798\uc758 \uc5d0\uc774\uc804\ud2f1 AI \ube44\uc804\ub3c4 \ud568\uaed8 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uad11\uace0 \uc804\ub7b5\uc5d0 AI\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n<p>AI\ub294 \ub180\ub77c\uc6b4 \uc18d\ub3c4\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc744 \uc77d\ub294 \uc2dc\uc810\uc5d0\ub294 \ub610 \ub2e4\ub978 \ubaa8\ub378, \uc0c8\ub85c\uc6b4 \uae30\ub2a5, \ud639\uc740 \uc0c8\ub85c\uc6b4 \ub3c4\uad6c\uac00 \ub4f1\uc7a5\ud574 \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\uc744\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc77c\uc0c1\uc801\uc778 \ucea0\ud398\uc778 \uacc4\ud68d\uc5d0 AI\ub97c \uc801\uc6a9\ud558\uace0 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \uae30\ubcf8\uc801\uc73c\ub85c \uace0\ub824\ud574\uc57c \ud560 \uc0ac\ud56d\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c 4\uac00\uc9c0 \ubc29\ubc95\uc744 \ud1b5\ud574 AI\uc131\uacf5\uc801\uc73c\ub85c \ub3c4\uc785\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<ul>\n<li><strong>1\ub2e8\uacc4: \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \uc815\uc758\ud569\ub2c8\ub2e4.<\/strong> \uba3c\uc800 \ucea0\ud398\uc778\uc758 \ud575\uc2ec \ubaa9\ud45c(KPI)\ub97c \uba85\ud655\ud558\uac8c \uc124\uc815\ud558\uc138\uc694. \ub9e4\ucd9c \uc99d\ub300, \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4, \uac80\uc99d\ub41c \ub9ac\ub4dc, \uc571 LTV \ub4f1 \ubaa9\ud45c\uac00 \uad6c\uccb4\uc801\uc774\uc5b4\uc57c AI \ubaa8\ub378\uc774 \ubb34\uc5c7\uc744 \ucd5c\uc801\ud654\ud560\uc9c0 \uc815\ud655\ud788 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>2\ub2e8\uacc4: \uc801\ud569\ud55c AI \ud234\uacfc \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/strong> AI \ud234\uc744 \uc120\ud0dd\ud560 \ub54c\ub294 \uc608\uce21 \uc131\ub2a5, \uc81c\uc5b4 \uac00\ub2a5\uc131, \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \ubaa8\ub450 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uac15\ub825\ud55c \uc608\uce21 \ubaa8\ub378\uacfc \ud22c\uba85\ud55c \uc81c\uc5b4 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uba70, \uace0\uc720 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ube60\ub974\uac8c \uc2dc\uc791\ud558\uace0 \ud655\uc7a5\ud558\ub824\uba74 <a href=\"https:\/\/www.criteo.com\/blog\/unlock-simpler-smarter-superior-performance-with-go-campaigns\/\">\ud06c\ub9ac\ud14c\uc624 GO!<\/a>\uc640 \uac19\uc740 \uc790\ub3d9\ud654 \uad11\uace0 \uc194\ub8e8\uc158\ub3c4 \uc88b\uc740 \uc120\ud0dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>3\ub2e8\uacc4: \uc18c\uaddc\ubaa8\ub85c \ud14c\uc2a4\ud2b8\ud558\uace0 \ubc18\ubcf5\ud569\ub2c8\ub2e4. <\/strong>\uba85\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\ub294 \ud30c\uc77c\ub7ff \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\uc138\uc694. \uba85\ud655\ud55c \uc624\ub514\uc5b8\uc2a4, \uc2dc\ud5d8\uad70\uacfc \ub300\uc870\uad70 \ube44\uad50, \uc99d\ubd84\uc131 \ubd84\uc11d \ub4f1\uc744 \ud65c\uc6a9\ud558\uba74 AI\uac00 \ubcf4\ub2e4 \uc815\ud655\ud788 \ud559\uc2b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. DCO\uc758 \uacbd\uc6b0 \uc18c\uc218\uc758 \uad11\uace0 \uc18c\uc7ac\ub098 \ubaa8\ub4c8\uc744 \uc0ac\uc6a9\ud558\uba74 \uc2dc\uc2a4\ud15c\uc774 \ubd88\ud544\uc694\ud55c \uc815\ubcf4 \uc5c6\uc774 \ud559\uc2b5\ud560 \uc218 \uc788\uc5b4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>4\ub2e8\uacc4: \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ubcf4\ub2e4 \uad11\ubc94\uc704\ud558\uac8c \ud1b5\ud569\ud569\ub2c8\ub2e4.<\/strong> \uac04\ub2e8\ud55c \ub370\uc774\ud130 \ub8e8\ud504\ub97c \uad6c\ucd95\ud558\uc138\uc694. \ub3d9\uc758\ub97c \ubc1b\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc624\ub514\uc5b8\uc2a4\uc640 \uc804\ud658 \uc774\ubca4\ud2b8\ub97c CDP \ubc0f \ubd84\uc11d \ub370\uc774\ud130\uc5d0\uc11c AI \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc804\ub2ec\ud558\uc5ec \ub9e4\uc77c \uc0c8\ub85c\uc6b4 \uc81c\ud488 \ud53c\ub4dc\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\uace0, \ubcc0\ud658 API\ub97c \uc5f0\uacb0\ud574 \uc6f9\uacfc \uc571 \uc804\ubc18\uc5d0\uc11c \uc2e0\ud638\uac00 \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ub418\ub3c4\ub85d \uc124\uc815\ud558\uc138\uc694. \ubaa9\ud45c \uae30\ubc18 \uc138\ud305\uc744 \ud65c\uc6a9\ud574 AI\uac00 \uc785\ucc30, \ud0c0\uac9f\ud305, \uac8c\uc7ac \uc704\uce58\ub97c \uc790\ub3d9\uc73c\ub85c \ucd5c\uc801\ud654\ud558\ub3c4\ub85d \ud558\uace0 \uc0ac\uc6a9\uc790\ub294 ROAS, CPA, \ub178\ucd9c \ube48\ub3c4 \ub4f1 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc124\uc815\ud558\uc5ec \uc548\uc804\ud558\uac8c \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>AI\ub85c \uc2dc\uc791\ud558\ub294 \uc131\uacf5\uc801\uc778 \uad11\uace0 \ub9c8\ucf00\ud305<\/strong><\/h2>\n<p>\uad11\uace0\uc5d0\uc11c AI\ub294 \ud558\ub098\uc758 \ud1b5\ud569 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc791\ub3d9\ud560 \ub54c \uac00\uc7a5 \ud070 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud569\ub2c8\ub2e4. \uc608\uce21\ud615 AI\ub294 \uc801\uc808\ud55c \uc21c\uac04\uacfc \uc624\ub514\uc5b8\uc2a4\ub97c \uc120\ud0dd\ud558\uace0, \uc0dd\uc131\ud615 AI\ub294 \uba54\uc2dc\uc9c0\ub97c \uad6c\uc131\ud558\uba70, \ud53c\ub4dc\ubc31 \ub8e8\ud504\ub294 \ud559\uc2b5\uc744 \ud1b5\ud574 \uacb0\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\uac00 \uc2e4\uc81c\ub85c AI\ub97c \ud65c\uc6a9\ud574 \uad11\uace0 \uc131\uacfc\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \ub354 \uc54c\uace0 \uc2f6\uc73c\uc2dc\ub2e4\uba74, <a href=\"https:\/\/www.criteo.com\/kr\/blog\/ai-for-performance-marketers\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc2e4\uc804 \uac00\uc774\ub4dc<\/a>\uc5d0\uc11c \uccb4\ud06c\ub9ac\uc2a4\ud2b8, AI \uc804\ub7b5 \ub4f1 \ub2e4\uc591\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694. \ub354\ubd88\uc5b4 \ub2e4\uc74c \ucea0\ud398\uc778\uc5d0\uc11c \uc774\ub7ec\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc2e4\uc81c\ub85c \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uc774 \uad81\uae08\ud558\uc2dc\ub2e4\uba74, \uc9c0\uae08 \ud06c\ub9ac\ud14c\uc624 \ud300\uc5d0 \uc0c1\ub2f4\uc744 \uc694\uccad\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0\uc5d0\uc11c AI\ub294 \uc774\uc81c \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc6b0\ub9ac\ub294 \uc5b4\ub514\uc11c, \uc5b4\ub5bb\uac8c \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694? \ubd88\uacfc \uc5bc\ub9c8 \uc804\uae4c\uc9c0\ub9cc \ud574\ub3c4 AI\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc220\ub85c \uc5ec\uaca8\uc84c\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c0\uae08\uc740 \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \uad11\uace0\uc758 \uc911\uc2ec\uc5d0 AI\uac00 \uc790\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc774\ubbf8 AI\ub97c \ube60\ub974\uac8c \ubc1b\uc544\ub4e4\uc774\uace0 \uc788\uc73c\uba70 \ub9c8\ucf00\ud130\ub4e4 \uc5ed\uc2dc \uadf8 \ud750\ub984\uc744 \ub530\ub77c\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. &nbsp; \ub9e5\ud0a8\uc9c0\uc758 \uae00\ub85c\ubc8c AI \ud604\ud669 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc804 \uc138\uacc4 \uae30\uc5c5\uc758 78%\uac00 \uc774\ubbf8 [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":22096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,676],"coauthors":[567],"class_list":{"0":"post-22092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-commerce-ai","9":"criteo-business-agency","10":"criteo-business-small-and-medium","11":"criteo-technology-ai-engine"},"acf":{"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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