{"id":22107,"date":"2025-10-20T02:44:31","date_gmt":"2025-10-20T02:44:31","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22107"},"modified":"2025-10-20T02:52:41","modified_gmt":"2025-10-20T02:52:41","slug":"spend-less-perform-more-with-smarter-scaling","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/spend-less-perform-more-with-smarter-scaling\/","title":{"rendered":"\ube44\uc6a9 \uc808\uac10\uacfc \uc131\uacfc \uadf9\ub300\ud654\ub97c \uc704\ud55c \uc2a4\ub9c8\ud2b8\ud55c \uad11\uace0 \uc804\ub7b5"},"content":{"rendered":"<p>\uc624\ub298\ub0a0\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub354 \ud070 \uaddc\ubaa8\ub85c \ub354 \uba40\ub9ac \ub3c4\ub2ec\ud574\uc57c \ud55c\ub2e4\ub294 \ubd80\ub2f4\uc744 \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub298\ub9b0\ub2e4\uace0 \ud574\uc11c \ubc18\ub4dc\uc2dc \uc218\uc775\uc774 \uc99d\uac00\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ud2b9\ud788 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/walled-garden-advertising\/\">\ud3d0\uc1c4\ub41c \uc18c\uc15c \ud50c\ub7ab\ud3fc<\/a>\uc774 \uac00\uc9c4 \ud55c\uacc4 \ub0b4\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc73c\ub85c \uc131\uacfc\ub97c \ud5a5\uc0c1\ud558\uae30\ub780 \uacb0\ucf54 \uc27d\uc9c0 \uc54a\uc740 \uc77c\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub824\uba74 \uc2e4\uc9c8\uc801\uc778 \uc218\uc775\uc744 \uc81c\uacf5\ud558\ub294 \uc2a4\ub9c8\ud2b8\ud558\uace0 \ud0c0\uac9f\ud654\ub41c \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\ubc88 \ube14\ub85c\uadf8\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud574 \uad11\uace0\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ub300\ud558\uace0, \uad11\uace0 ROI\ub97c \ub192\uc774\uba70, \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uac15\ub825\ud55c \uc131\uacfc\ub97c \uc5bb\ub294 \uc2e4\uc6a9\uc801\uc778 \ubc29\ubc95\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad11\uace0 \ud655\uc7a5\uc758 \ud55c\uacc4<\/strong><\/h2>\n<p>\uad6c\uae00(Google)\uc774\ub098 \uba54\ud0c0(Meta; \uc804 \ud398\uc774\uc2a4\ubd81) \uac19\uc740 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad11\uace0\ub97c \uc9d1\ud589\ud560 \ub54c, \ub9c8\ucf00\ud130\ub4e4\uc774 \ud754\ud788 \uacaa\ub294 \uc5b4\ub824\uc6c0\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ud63c\uc7a1\ud55c \uad11\uace0 \uacf5\uac04:<\/strong> \uc81c\ud55c\ub41c \uacf5\uac04\uc5d0\uc11c \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574 \uad11\uace0 \ub178\ucd9c\uc774 \uc904\uc5b4\ub4ed\ub2c8\ub2e4.<\/li>\n<li><strong>CPM \uc0c1\uc2b9:<\/strong> \uc218\uc694\uac00 \uc99d\uac00\ud558\uba74 \uad11\uace0 \ube44\uc6a9\uc774 \uc99d\uac00\ud558\uace0 \uc608\uc0b0 \ubd80\ub2f4\uc774 \ucee4\uc9d1\ub2c8\ub2e4.<\/li>\n<li><strong>\uc81c\ud55c\uc801\uc778 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud65c\uc6a9:<\/strong> \uc811\uadfc \uac00\ub2a5\ud55c \ub370\uc774\ud130\uac00 \uc81c\ud55c\uc801\uc774\uc5b4\uc11c \uc815\ud655\ud55c \ud0c0\uac9f\ud305\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc704\ud5d8 \uc9d1\uc911:<\/strong> \ud2b9\uc815 \ud50c\ub7ab\ud3fc\uc5d0 \uc758\uc874\ud560\uc218\ub85d \ubcf4\ub2c8 \ucde8\uc57d\uc131\uc774 \uc99d\uac00\ud558\uace0 \uc720\uc5f0\uc131\uc774 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\ud558\uc9c0\ub9cc \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc624\ud508 \uc778\ud130\ub137\uc73c\ub85c \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uba74, \uad6c\uae00\uc774\ub098 \uba54\ud0c0\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ub113\ud788\uace0 \uc548\uc815\uc801\uc778 \uc131\uacfc\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"P68B1DB1-Normal3\"><strong><span lang=\"KO\">\uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\uc640<\/span> ROI <span lang=\"KO\">\ub192\uc774\ub294<\/span> 3<span lang=\"KO\">\uac00\uc9c0 \ud544\uc218 \uc804\ub7b5<\/span><\/strong><\/h2>\n<p>\uad11\uace0 \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud558\uace0 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74, \ub2e4\uc74c \uc138 \uac00\uc9c0 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>\uc624\ud508 \uc778\ud130\ub137 \ud65c\uc6a9<\/strong><\/li>\n<\/ol>\n<p>\uc624\ud508 \uc778\ud130\ub137\uc740 \uc218\ucc9c \uac1c\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ub9e4\uccb4\uc0ac\uc640 \uc5f0\uacb0\ub418\uc5b4, \uace0\uac1d\uacfc \uc9c1\uc811 \uc0c1\ud638\uc791\uc6a9\ud560 \uc218 \uc788\ub294 \ud3ed\ub113\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4, \ube44\ub514\uc624, \ub124\uc774\ud2f0\ube0c \uad11\uace0, \ucee4\ub125\ud2f0\ub4dc TV(CTV) \ub4f1 \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \ud65c\uc6a9\ud558\uba74 \uae30\uc874 \uac80\uc0c9 \ubc0f \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc744 \ub118\uc5b4 \ucea0\ud398\uc778\uc758 \uac00\uc2dc\uc131\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uc2a4\ub9c8\ud2b8\ud558\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc218\ucc9c \uac1c\uc758 \ub9e4\uccb4\uc0ac \ubc0f \uc720\ud1b5\uc0ac\uc640 \uc9c1\uc811 \ud1b5\ud569\ub418\uc5b4 7\uc5b5 2\ucc9c 5\ubc31\ub9cc \uba85 \uc774\uc0c1\uc758 \uc77c\uc77c \ud65c\uc131 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5b4, \uace0\uac1d\uc774 \ucf58\ud150\uce20\ub97c \uac80\uc0c9\ud558\uace0 \uc1fc\ud551\ud558\uba70 \uc18c\ube44\ud558\ub294 \uacf3\uc5d0\uc11c \uc815\ud655\ud558\uac8c \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong>\ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uae30\ubc18 \uc815\ubc00 \ud0c0\uac9f\ud305<\/strong><\/li>\n<\/ol>\n<p>\ub2e8\uc21c\ud55c \uc778\uad6c \ud1b5\uacc4\ub098 \uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f\ud305\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \uad6c\ub9e4 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uba74 \ubcf4\ub2e4 \uc815\ud655\ud558\uace0 \uad00\ub828\uc131 \ub192\uc740 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\uba70, ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 22,000\uc5ec \uac1c \uad11\uace0\uc8fc\uc640 \uc720\ud1b5\uc0ac\uc758 \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\uc5d0 \ub3c5\uc810\uc801\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc5b4, \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc744 \uc815\ud655\ud788 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong>AI \uae30\ubc18 \uc790\ub3d9\ud654 \ubc0f \ucd5c\uc801\ud654<\/strong><\/li>\n<\/ol>\n<p>\ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ud655\uc7a5\uc744 \uc704\ud574\uc11c\ub294 \uc9c0\ub2a5\uc801\uc778 \uc790\ub3d9\ud654\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc608\uce21\ud615 AI(Predictive AI) \uae30\ubc18 \uc2e4\uc2dc\uac04 \uc785\ucc30, \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654, \uc9c0\uc18d\uc801\uc778 \ucea0\ud398\uc778 \ud559\uc2b5\uc744 \ud65c\uc6a9\ud558\uba74 \uad11\uace0 \uc131\uacfc\ub97c \uc190\uc27d\uac8c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc608\uce21\ud615 AI\uc640 \uba38\uc2e0\ub7ec\ub2dd \uae30\ub2a5\uc740 \uad11\uace0\ub97c \uc790\ub3d9\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uba70, \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc6d0\ud65c\ud558\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ud06c\ub9ac\ud14c\uc624\ub85c \uc2a4\ub9c8\ud2b8\ud558\uac8c \uad11\uace0\ub97c \ud655\uc7a5\ud558\uc138\uc694<\/strong><\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uba74 \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \uad11\uace0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc6d0\ud558\ub294 \uc8fc\uc694 \uae30\ub2a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ud1b5\ud569 \ud50c\ub7ab\ud3fc :<\/strong> \ud558\ub098\uc758 \uc911\uc559 \ud5c8\ube0c\uc5d0\uc11c \ud480 \ud37c\ub110(Full Funnel)\uacfc \ud06c\ub85c\uc2a4 \ucc44\ub110(Cross Channel) \uad11\uace0 \uc804\ub7b5\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\uba38\uc2a4 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8 :<\/strong> \uc2ec\uce35\uc801\uc778 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uacfc \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2e4\uc2dc\uac04 \ucd5c\uc801\ud654 : <\/strong>\uc2e4\uc2dc\uac04 \ubd84\uc11d\uacfc AI \uae30\ubc18 \uc870\uc728\uc744 \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc131\uacfc \ud22c\uba85\uc131:<\/strong> \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uba85\ud655\ud788 \ud655\uc778\ud558\uc5ec \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\uc131\uacf5 \uc0ac\ub840\ub85c \uc9c1\uc811 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/strong> \uccb4\ucf54\uc758 \ub300\ud45c\uc801\uc778 \ud648\ud37c\ub2c8\uc2f1 \uc628\ub77c\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ube44\uc544\ub178(Biano)\ub294 \ud06c\ub9ac\ud14c\uc624\uc640 \ud611\ub825\ud574 \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uace0 ROI\ub97c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \ub9de\ucda4\ud615 AI \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud55c \uacb0\uacfc, \ud655\ubcf4\ud55c \uc0ac\uc6a9\uc790 \ud2b8\ub798\ud53d\uc774 21.4% \uc99d\uac00\ud558\uace0, \ud310\ub9e4 \ube44\uc6a9\uc740 \uc808\ubc18\uc73c\ub85c \uc904\uc5c8\uc73c\uba70, \uc804\ud658\uc728\uacfc \ub9e4\ucd9c\uc740 \uac01\uac01 50% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <a href=\"https:\/\/www.criteo.com\/kr\/success-stories\/biano\/\">\uace0\uac1d \uc0ac\ub840 \uc804\ubb38<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc9c0\uae08 \ubc14\ub85c ROI\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694<\/strong><\/h2>\n<p>\uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\ub294 \uac83\uc740 \uc911\uc694\ud558\uc9c0\ub9cc, \uce21\uc815 \uac00\ub2a5\ud55c ROI\uac00 \uc5c6\ub2e4\uba74 \ucea0\ud398\uc778\uc740 \ub2e8\uc21c\ud55c \ube44\uc6a9 \uc9c0\ucd9c\uc5d0 \uadf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uad6c\uae00\uacfc \uba54\ud0c0 \uc678\ubd80\uc5d0\uc11c\ub3c4 \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uace0, \uad11\uace0 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624 \ud300\uc5d0\uac8c<\/a> <strong>\uc0c1\ub2f4 \uc694\uccad\uc744 \uc9c0\uae08 \uc2e0\uccad\ud574 \ubcf4\uc138\uc694.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc624\ub298\ub0a0\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub354 \ud070 \uaddc\ubaa8\ub85c \ub354 \uba40\ub9ac \ub3c4\ub2ec\ud574\uc57c \ud55c\ub2e4\ub294 \ubd80\ub2f4\uc744 \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub298\ub9b0\ub2e4\uace0 \ud574\uc11c \ubc18\ub4dc\uc2dc \uc218\uc775\uc774 \uc99d\uac00\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ud2b9\ud788 \ud3d0\uc1c4\ub41c \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc774 \uac00\uc9c4 \ud55c\uacc4 \ub0b4\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc73c\ub85c \uc131\uacfc\ub97c \ud5a5\uc0c1\ud558\uae30\ub780 \uacb0\ucf54 \uc27d\uc9c0 \uc54a\uc740 \uc77c\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub824\uba74 \uc2e4\uc9c8\uc801\uc778 \uc218\uc775\uc744 \uc81c\uacf5\ud558\ub294 \uc2a4\ub9c8\ud2b8\ud558\uace0 \ud0c0\uac9f\ud654\ub41c \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. &nbsp; \uc774\ubc88 \ube14\ub85c\uadf8\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud574 \uad11\uace0\uc758 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