{"id":22129,"date":"2025-10-23T14:14:39","date_gmt":"2025-10-23T14:14:39","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22129"},"modified":"2025-10-23T14:15:05","modified_gmt":"2025-10-23T14:15:05","slug":"black-friday-and-holiday-festive-season-consumer-insights-2","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/black-friday-and-holiday-festive-season-consumer-insights-2\/","title":{"rendered":"2025 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c: \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ubc0f \uc5f0\ub9d0\uc5f0\uc2dc \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc640 \uc778\uc0ac\uc774\ud2b8"},"content":{"rendered":"

\uc5f0\ub9d0\uc744<\/span>\u00a0<\/span>\uc55e\ub450\uace0<\/span>\u00a0<\/span>\uc774\ubbf8<\/span>\u00a0<\/span>\ub9ce\uc740<\/span>\u00a0<\/span>\uc18c\ube44\uc790\ub4e4\uc740<\/span>\u00a0<\/span>\uc7a5\ubc14\uad6c\ub2c8\uc5d0<\/span>\u00a0<\/span>\uc0c1\ud488\uc744<\/span>\u00a0<\/span>\ub2f4\uae30<\/span>\u00a0<\/span>\uc2dc\uc791\ud588\uc73c\uba70<\/span>,\u00a0<\/span>\ub2e8\uc21c\ud788<\/span>\u00a0\u2018<\/span>\ubb34\uc5c7\uc744<\/span>\u00a0<\/span>\uc0b4\uae4c\u2019\uac00<\/span>\u00a0<\/span>\uc544\ub2c8\ub77c<\/span>\u00a0\u2018<\/span>\uc5b8\uc81c<\/span>,\u00a0<\/span>\uc5b4\ub514\uc11c<\/span>,\u00a0<\/span>\uc5b4\ub5a4<\/span>\u00a0<\/span>\uac00\uaca9\uc5d0<\/span>\u2019\u00a0<\/span>\uc0b4\uc9c0\ub97c<\/span>\u00a0<\/span>\uae4c\ub2e4\ub86d\uac8c<\/span>\u00a0<\/span>\ubcf4\uace0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\ub294<\/span>\u00a0<\/span>\uc9c0\ub09c<\/span>\u00a09\uc6d4\uc5d0\u00a0<\/span>\uc9c4\ud589\ud55c<\/span>\u00a03\ubd84\uae30\u00a0<\/span>\uc18c\ube44\uc790<\/span>\u00a0<\/span>\uc870\uc0ac\ub97c<\/span>\u00a0<\/span>\ubc14\ud0d5\uc73c\ub85c<\/span>,\u00a0<\/span>\ube0c\ub79c\ub4dc\uac00<\/span>\u00a0<\/span>2025\ub144 4\ubd84\uae30\u00a0<\/span>\uc804\ub7b5\uc744<\/span>\u00a0<\/span>\uc218\ub9bd<\/span>\ud558\ub294\ub370\uc5d0<\/span>\u00a0<\/span>\ub3c4\uc6c0\uc774<\/span>\u00a0\ub420\u00a0<\/span>\uac00\uc7a5<\/span>\u00a0<\/span>\uc0c8\ub85c\uc6b4<\/span>\u00a0<\/span>\uc778\uc0ac\uc774\ud2b8<\/span>\ub97c<\/span>\u00a0<\/span>\uc81c\uacf5\ud569<\/span>\uc2b5\ub2c8\ub2e4<\/span>.<\/span><\/span><\/p>\n

 <\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \ub9c8\uc74c\ub9cc\ud07c \ube60\ub974\uac8c \uc6c0\uc9c1\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong><\/h2>\n

\uc5f0\ub9d0\uc5f0\uc2dc \uc120\ubb3c\uc744 \ubbf8\ub9ac \uc900\ube44\ud558\ub824\ub294 \uc758\ub3c4\ub294 \ubd84\uba85\ud558\uc9c0\ub9cc, \uc2e4\uc81c \ud589\ub3d9\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc18d\ub3c4\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc62c\ud574 \uc5b4\ub5a4 \uc120\ubb3c\uc744 \uc0b4\uc9c0 \uc774\ubbf8 \uace0\ubbfc \uc911\uc778 \uc18c\ube44\uc790\uac00 \uc808\ubc18\uc5d0 \ub2ec\ud558\uc9c0\ub9cc, \uc2e4\uc81c \uad6c\ub9e4\ub97c \uc2dc\uc791\ud55c \uc0ac\ub78c\uc740 \uc57d 4\ubd84\uc758 1(27%)\uc5d0 \ubd88\uacfc<\/strong>\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc740 39%\uac00 \uc77c\ucc0d \uc1fc\ud551\uc744 \uc2dc\uc791\ud560 \ub9cc\ud07c \uc900\ube44\uac00 \ube60\ub978 \ud3b8<\/strong>\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac00\uc744 \uc911\ubc18\ubd80\ud130\ub294 \uc120\ubb3c \uc544\uc774\ub514\uc5b4\uc640 \ucd94\ucc9c \ubaa9\ub85d\uc744 \uc81c\uc2dc\ud558\ub294 \ucea0\ud398\uc778\uc73c\ub85c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc120\uc810\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uac00\uc744\ubd80\ud130 \uc5f0\ub9d0 \uc2dc\uc98c\uc744 \uc911\uc2ec\uc73c\ub85c \uc120\ubb3c \uad6c\ub9e4\uac00 \ubcf8\uaca9\ud654\ub418\uc9c0\ub9cc, \ud55c\uad6d\uc740 \uc870\uae08 \ub2e4\ub978 \uc591\uc0c1<\/strong>\uc744 \ubcf4\uc785\ub2c8\ub2e4. \ube14\ub799\ud504\ub77c\uc774\ub370\uc774\uc640 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc5d0\ub3c4 \uc1fc\ud551 \uc5f4\uae30\uac00 \ub192\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \uac00\uc7a5 \ub9ce\uc740 \uc120\ubb3c \uc218\uc694\uac00 \uc9d1\uc911\ub418\ub294 \uc2dc\uc810\uc740 \uc124 \uc5f0\ud734\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ube0c\ub79c\ub4dc\ub294 \uc5f0\ub9d0 \ucea0\ud398\uc778 \uc774\ud6c4\uc5d0\ub3c4 \uc0c8\ud574 \uc2dc\uc98c\uae4c\uc9c0 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc774\uc5b4\uac08 \uc804\ub7b5\uc744 \uace0\ubbfc<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc740 \uc5ec\uc804\ud788 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \uc120\ud638\ud569\ub2c8\ub2e4<\/strong><\/h2>\n

\uc62c\ud574 \uc18c\ube44\uc790 4\uba85 \uc911 3\uba85\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \uc120\ubb3c\uc744 \uad6c\ub9e4\ud560 \uacc4\ud68d<\/strong>\uc774\ub77c\uace0 \ub2f5\ud588\uc73c\uba70, \uadf8 \uc774\uc720\ub3c4 \uba85\ud655\ud569\ub2c8\ub2e4. \uc2dc\uac04 \uc808\uc57d\uc774 \uac00\uc7a5 \ud070 \uc694\uc778<\/strong>\uc774\uc9c0\ub9cc, \uc628\ub77c\uc778\uc5d0\uc11c\ub294 \ub354 \ub098\uc740 \ud560\uc778 \ud61c\ud0dd\uacfc \uc624\ud504\ub77c\uc778\uc5d0\uc11c\ub294 \ucc3e\uae30 \uc5b4\ub824\uc6b4 \uc0c1\ud488\uc744 \uae30\ub300\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \ud3b8\ub9ac\ud568\uacfc \ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc744 \ucd5c\uc6b0\uc120<\/strong>\uc73c\ub85c \uc0dd\uac01\ud558\uba70, \uc628\uc0ac\uc774\ud2b8 \uc0c1\ud488 \uad6c\uc131, \uac00\uaca9, \ubc30\uc1a1 \ubcf4\uc7a5 \ub4f1 \uc1fc\ud551 \uacbd\ud5d8 \uc804\ubc18\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uae30\ub300\ub97c \ucda9\uc871<\/strong>\ud574\uc8fc\uae38 \ubc14\ub78d\ub2c8\ub2e4. \ud55c\uad6d \uc2dc\uc7a5\ub3c4 \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \ud06c\uac8c \ub2e4\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc744 \uc544\uaef4\uc8fc\uace0, \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \ud655\uc2e4\ud788 \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uc758 \uc120\ud0dd\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \uac80\uc0c9\uc5d0\uc11c \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc2dc\uc791\ud558\uba70, \uc774\uc81c AI\uac00 \uc0c8\ub86d\uac8c \ucd94\uac00\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/strong><\/h2>\n

\"\"<\/p>\n

\uac80\uc0c9 \uc5d4\uc9c4\uc73c\ub85c \uc120\ubb3c\uc744 \ubc1c\uacac(discovery)\ud558\ub294 \uacbd\uc6b0\uac00 \uac00\uc7a5 \ub9ce\uace0 \uadf8 \ub2e4\uc74c\uc740 \uc720\ud1b5\uc0ac(\ub9ac\ud14c\uc77c\ub7ec) \uc0ac\uc774\ud2b8\uc640 \ube0c\ub79c\ub4dc \uc0ac\uc774\ud2b8 \uc21c\uc785\ub2c8\ub2e4. \uc62c\ud574\ub294 \uc0c1\ub2f9 \ube44\uc728(20%)\uc758 \uace0\uac1d\ub4e4\uc774 \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uae30 \uc704\ud574 \uc0dd\uc131\ud615 AI\ub97c \ud65c\uc6a9\ud560 \uacc4\ud68d<\/strong>\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud53c\ub4dc\uc640 \uc628\uc0ac\uc774\ud2b8 \ucf58\ud150\uce20\ub294 AI\uc640 SEO\ub97c \ucd5c\uc801\ud654\ud574, \uad6c\ub9e4 \uc5ec\uc815\uc774 \uc2dc\uc791\ub418\ub294 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uc81c\ud488\uc774 \uba85\ud655\ud558\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\ud55c\uad6d \uc2dc\uc7a5\ub3c4 \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc720\uc0ac\ud55c \ubaa8\uc2b5\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc804\uccb4 \uc751\ub2f5\uc790\uc758 52%\ub294 \uac80\uc0c9\uc5d0\uc11c \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc2dc\uc791\ud558\uba70, \uadf8 \ub2e4\uc74c\uc740 \uc628\ub77c\uc778 \uad11\uace0(27%) \uc785\ub2c8\ub2e4. \ub4a4\uc774\uc5b4 \uc624\ud504\ub77c\uc778 \uc2a4\ud1a0\uc5b4, \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc571, \uc0dd\uc131\ud615 AI\uac00 \uac01\uac01 23%, 22%, 22%\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\uc758 \ub4f1\uc7a5\uc740 \ud55c\uad6d \uc18c\ube44\uc790\ub4e4\uc758 \uc1fc\ud551 \ubc29\uc2dd\uc5d0\ub3c4 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

\ud560\uc778 \ud61c\ud0dd\uc740 \ud0d0\uc0c9(Discovery)\uacfc \ucda9\uc131\ub3c4\ub97c \ub3d9\uc2dc\uc5d0 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4<\/strong><\/h2>\n

\"\"<\/p>\n

\ube14\ub799\ud504\ub77c\uc774\ub370\uc774\ub294 \uc5ec\uc804\ud788 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc744 \uc544\uc6b0\ub974\ub294 \uba40\ud2f0 \ucc44\ub110 \uc1fc\ud551 \uc774\ubca4\ud2b8\ub85c \uace0\uac1d\uc758 \ubc29\ubb38\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \ud560\uc778\uacfc \ubb34\ub8cc \ubc30\uc1a1\uc740 \uace0\uac1d\uc774 \uc0c8\ub85c\uc6b4 \ub9e4\uc7a5\uc744 \uacbd\ud5d8\ud558\ub3c4\ub85d \ub9cc\ub4e4\uace0 \uc774\ud6c4 \uc7ac\ubc29\ubb38\uc73c\ub85c \uc774\uc5b4\uc9c0\uac8c \ud569\ub2c8\ub2e4.<\/p>\n

\ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\ub294 \uc138\uc77c \uc2dc\uc791 \uba70\uce60\uc5d0\uc11c 2\uc8fc \uc804\ubd80\ud130 \ud560\uc778 \ubc94\uc704\ub97c \ubbf8\ub9ac \ud655\uc778<\/strong>\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud2b9\uac00 \uc0c1\ud488\uacfc \ubc30\uc1a1 \ud61c\ud0dd\uc73c\ub85c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc120\uc810\ud558\ub294 \uc804\ub7b5<\/strong>\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \ud55c\uad6d\ud310 11\uc6d4 \ube14\ub799\ud504\ub77c\uc774\ub370\uc774\uc5d0\uc11c\ub3c4 \uae00\ub85c\ubc8c \uc18c\ube44\uc790\ub4e4\uc758 \uc1fc\ud551 \ud328\ud134\uc740 \ucc38\uace0\ud560 \ub9cc\ud569\ub2c8\ub2e4. \ud560\uc778\uacfc \ud61c\ud0dd\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uba74 \uace0\uac1d \uacbd\ud5d8\uc744 \uac15\ud654\ud558\uace0, \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \uc5f0\uacb0\ud560 \uae30\ud68c\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

10\uc6d4 \ud504\ub85c\ubaa8\uc158\uc740 \uc1fc\ud551 \uc2dc\uc98c\uc758 \uc2dc\uc791\uc744 \uc54c\ub9ac\uba70, \uc18c\ube44\uc790\ub4e4\uc740 \uc801\uadf9\uc801\uc73c\ub85c \uac00\uaca9\uc744 \ube44\uad50\ud569\ub2c8\ub2e4<\/strong><\/h2>\n

\"\"<\/p>\n

10\uc6d4\uc5d0 \uc9c4\ud589\ub418\ub294 \uc544\ub9c8\uc874 \ud504\ub77c\uc784\ub370\uc774(Prime Day) \uc774\ubca4\ud2b8\ub294 \ub9ce\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \uc5f0\ub9d0 \uc1fc\ud551 \uc2dc\uc98c\uc758 \uc2e0\ud638\ud0c4<\/strong>\uc73c\ub85c \uc791\uc6a9\ud558\ub294\ub370\uc694. \uc774 \uc2dc\uae30 \ub300\ubd80\ubd84\uc758 \uace0\uac1d\uc740 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec(\uc720\ud1b5\uc0ac)\uc758 \uac00\uaca9\uc744 \uaf3c\uaf3c\ud788 \ube44\uad50<\/strong>\ud558\uace0, \uad00\uc2ec \uc788\ub294 \uc0c1\ud488\uc744 \ub9ac\uc2a4\ud2b8<\/strong>\uc5d0 \uc800\uc7a5\ud569\ub2c8\ub2e4. 10\uc6d4 \ud560\uc778 \uc774\ubca4\ud2b8\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc758 \uad00\uc2ec \uc0c1\ud488 \ub9ac\uc2a4\ud2b8\ub97c \ud655\ubcf4\ud558\uba74, 11\uc6d4 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \uae30\ubc18\uc73c\ub85c \ud65c\uc6a9<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud55c\uad6d\uc5d0\uc11c\ub294 \uc544\ub9c8\uc874\ubcf4\ub2e4\ub294 \ucfe0\ud321, 11\ubc88\uac00, G\ub9c8\ucf13\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc774 \ud65c\ubc1c\ud788 \uc1fc\ud551\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc544\ub798 \ucc28\ud2b8\uc5d0\uc11c\ub294 \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \uc911\uc2ec\uc758 \ub370\uc774\ud130\ub97c \ud655\uc778\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc5f0\ub9d0 \uc5ec\ud589 \uad00\ub828 \uc18c\ube44\uc790 \uad00\uc2ec\uacfc \uc218\uc694\uc5d0 \uc8fc\ubaa9\ud558\uc138\uc694<\/strong><\/h2>\n

\ub9ce\uc740 \uc18c\ube44\uc790\uac00 \uc5f0\ub9d0 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc73c\uba70 \ud2b9\ud788 \uad6d\ub0b4 \uc5ec\ud589\uc744 \uc120\ud638<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 12\uc6d4\uae4c\uc9c0 \uc5ec\ud589\uc6a9 \uce90\ub9ac\uc5b4, \uc5ec\ud589 \uad00\ub828 \uc561\uc138\uc11c\ub9ac, \ud734\ub300\uc6a9 \ubdf0\ud2f0 \uc81c\ud488, \uccb4\ud5d8\ud615 \ud615\ud0dc\uc758 \uc120\ubb3c\uc5d0 \ub300\ud55c \uc218\uc694<\/strong>\uac00 \uafb8\uc900\ud788 \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\uc8fc\ubaa9\ud574\uc57c \ud560 \ud2b8\ub80c\ub4dc: AI \uc1fc\ud551 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uac00 \ube60\ub974\uac8c \ub300\uc138\ub85c \ub5a0\uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/h2>\n

\"\"<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 AI\uac00 \uc81c\ud488\uacfc \uac00\uaca9\uc744 \ube44\uad50\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0<\/strong>\uc774 \ub41c\ub2e4\uace0 \ub290\ub07c\uba70, \ub9ce\uc740 \uc18c\ube44\uc790\uac00 AI \uc1fc\ud551 \uc5b4\uc2dc\uc2a4\ud134\ud2b8 \uc0ac\uc6a9\uc5d0 \uac1c\ubc29\uc801<\/strong>\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uac00\uaca9\uacfc \uac80\uc99d\ub41c \ub9ac\ubdf0\ub97c \ub098\ub780\ud788 \ubcf4\uc5ec\uc8fc\uace0 \ube44\uad50\ud560 \ub54c \uc2e0\ub8b0\ub3c4\uac00 \ub354\uc6b1 \ub192\uc544\uc9d1\ub2c8\ub2e4. AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub098 \ucc44\ud305 \uae30\ub2a5\uc744 \ub3c4\uc785\ud560 \ub54c\ub294 \ud22c\uba85\uc131\uc744 \uac15\uc870\ud574, \uace0\uac1d\uc774 \uc548\uc2ec\ud558\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc791\ub144\uacfc\uc758 \ucc28\uc774\uc810\uc740?<\/strong><\/h2>\n

2025\ub144 \ube14\ud504\uc640 \uc5f0\ub9d0\uc5f0\uc2dc\uc5d0 \uc18c\ube44\uc790\ub4e4\uc740 \ub354 \uc77c\ucc0d \uc1fc\ud551\uc744 \uc2dc\uc791\ud558\uc9c0\ub9cc, \uc120\ud0dd\uc5d0\ub294 \ud55c\uce35 \ub354 \uc2e0\uc911<\/strong>\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc791\ub144 \ub370\uc774\ud130\uc5d0\uc11c\ub294 \ubbf8\uad6d\uacfc \uc601\uad6d \ub4f1 \uc8fc\uc694 \uc2dc\uc7a5\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ud65c\ub3d9\uc774 \uafb8\uc900\ud558\uac8c \uc99d\uac00\ud588\uc9c0\ub9cc, \uc62c\ud574\ub294 \uc2dc\uac04 \uc808\uc57d\uacfc \uc815\ud655\ud55c \uac70\ub798 \uc774\uc720\ub85c \uc628\ub77c\uc778\uc73c\ub85c \uc911\uc2ec\uc774 \uc62e\uaca8\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud55c\ub54c \ub2e8\uc21c\ud55c \uc6cc\ubc0d\uc5c5\uc73c\ub85c \uc5ec\uaca8\uc84c\ub358 10\uc6d4 \ud560\uc778 \uc774\ubca4\ud2b8\ub294 \uc774\uc81c \uad6c\ub9e4\ub97c \ucd09\ubc1c\ud558\ub294 \ud575\uc2ec \uc2e0\ud638\ud0c4<\/strong>\uc73c\ub85c \uc790\ub9ac \uc7a1\uc544 \uc218\uc694\ub97c \uba87 \uc8fc\ub098 \uc55e\ub2f9\uae30\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc791\ub144\uc5d0 \uc0c8\ub86d\uac8c \uc120\ubcf4\uc600\ub358 AI \uae30\uc220\uc740 \uc774\uc81c \uc81c\ud488 \ubc1c\uacac(discovery)\uc5d0 \ud544\uc218\uc801\uc778 \uae30\ub2a5\uc73c\ub85c \ubc1c\uc804<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uc2dc\ud5d8 \uc0bc\uc544 \uc0ac\uc6a9\ud558\ub358 \uc218\uc900\uc5d0\uc11c \ud655\uc2e4\ud788 \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

2024\ub144\uc5d0\ub294 \ub354 \ub9ce\uc740 \uac83\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ucd08\uc810\uc774 \ub9de\ucdb0\uc84c\ub2e4\uba74 2025\ub144\uc5d0\ub294 \uc81c\ud55c\ub41c \uc608\uc0b0\uc548\uc5d0\uc11c \ube44\uad50 \uc1fc\ud551, \uac00\uce58, \uc18d\ub3c4, \uba85\ud655\uc131\uc774 \ub354 \uc911\uc694<\/strong>\ud574\uc9c0\uba74\uc11c \ucd5c\uc801\ud654 \uc804\ub7b5\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \ud575\uc2ec\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc774\ubc88 \ube14\ud504\uc640 \uc5f0\ub9d0 \uc2dc\uc98c, \uace0\uac1d\uc744 \ub354 \ub9ce\uc774 \ud655\ubcf4\ud558\ub294 \uc804\ub7b5<\/strong><\/h2>\n

\uac00\uaca9\u00a0\ud22c\uba85\uc131\uc744\u00a0\ucd5c\uc6b0\uc120\uc73c\ub85c\u00a0\ud558\uc138\uc694\u00a0:\u00a0\uc5ed\ub3d9\uc801\uc778\u00a0<\/span><\/b>\uac00\uaca9\u00a0\ube44\uad50\u00a0\uad11\uace0,\u00a0\uc815\uac00\u00a0\ub300\ube44\u00a0\ud560\uc778\uac00\u00a0\ud45c\uc2dc,\u00a0\ubc30\uc1a1\ub8cc\uc640\u00a0\uc218\uc218\ub8cc\uae4c\uc9c0\u00a0\ud3ec\ud568\ud55c\u00a0\ud22c\uba85\ud55c\u00a0\uac00\uaca9\u00a0\ud45c\uc2dc\ub97c<\/span>\u00a0<\/span><\/b>\ud1b5\ud574\u00a0\uc5ec\ub7ec\u00a0\uc0ac\uc774\ud2b8\ub97c\u00a0\ube44\uad50\ud558\ub294\u00a0\uace0\uac1d\uc758\u00a0\uad00\uc2ec\uc744\u00a0\uc0ac\ub85c\uc7a1\uc73c\uc138\uc694.<\/span>\u00a0<\/span><\/p>\n

\uc0ac\uc774\ud2b8\uc5d0\uc11c\u00a0\uc0c1\ud488\uc744\u00a0\ube60\ub974\uac8c\u00a0\ubc1c\uacac\ud560\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\uc9c0\uc6d0\ud558\uc138\uc694\u00a0:\u00a0<\/strong>\ub300\uc0c1\ubcc4\u00b7\uac00\uaca9\ub300\ubcc4\u00b7\uc774\ubca4\ud2b8\ubcc4\u00a0<\/span>\ub9de\ucda4\ud615\u00a0\uc120\ubb3c\u00a0\ucd94\ucc9c<\/span><\/b>\uc744\u00a0\uc81c\uacf5\ud558\uace0\u00a0<\/span>\uac80\uc99d\ub41c\u00a0\ub9ac\ubdf0<\/span><\/b>\ub97c\u00a0\uac15\uc870\ud574\u00a0AI\u00a0\uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640\u00a0\uace0\uac1d\u00a0\ubaa8\ub450\uac00\u00a0\uc6d0\ud558\ub294\u00a0\uc0c1\ud488\uc744\u00a0\uc27d\uac8c\u00a0\ucc3e\uc744\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ubc30\uc1a1\uc744\u00a0\uad6c\ub9e4\u00a0\uc804\ud658\uc758\u00a0\ucd09\uc9c4\uc81c\ub85c\u00a0\ud65c\uc6a9\ud558\uc138\uc694\u00a0:\u00a0<\/span><\/b>\ubb34\ub8cc\u00a0\ubc30\uc1a1\uc774\ub098\u00a0\ube60\ub978\u00a0\ubc30\uc1a1\uc740\u00a0\uccab\u00a0\uad6c\ub9e4\ub97c\u00a0\ubc18\ubcf5\u00a0\uad6c\ub9e4\ub85c\u00a0\uc774\uc5b4\uc9c0\uac8c\u00a0\ud569\ub2c8\ub2e4.\u00a0<\/span>\ub3c4\ucc29\u00a0\uc608\uc815\uc77c\u00a0\uc548\ub0b4<\/span><\/b>\ub97c\u00a0\ubbf8\ub9ac\u00a0\uc81c\uacf5\ud558\uace0,\u00a0\ub2a6\uac8c\u00a0\uad6c\ub9e4\ud558\ub294\u00a0\uace0\uac1d\uc744\u00a0\uc704\ud55c\u00a0<\/span>\ub9e4\uc7a5\u00a0\ud53d\uc5c5\u00a0\uc635\uc158<\/span><\/b>\ub3c4\u00a0\ud568\uaed8\u00a0\uc81c\uacf5\ud558\uc138\uc694.<\/span>\u00a0<\/span><\/p>\n

\ub9ac\ud14c\uc77c\u00a0\ubbf8\ub514\uc5b4\uc5d0\u00a0\ud22c\uc790\ud558\uc5ec\u00a0\ucd94\uac00\u00a0\ub3c4\ub2ec\uc744\u00a0\ud655\ubcf4\ud558\uc138\uc694\u00a0:\u00a0<\/span><\/b>\uc138\uc77c\u00a0\uc774\ubca4\ud2b8\u00a0\ub3d9\uc548\u00a0\uace0\uac1d\ub4e4\uc740\u00a0\uc0c8\ub85c\uc6b4\u00a0\ub9e4\uc7a5\uc744\u00a0\ud0d0\uc0c9\ud569\ub2c8\ub2e4.\u00a0<\/span>\uad6c\ub9e4\u00a0\uc758\ub3c4\uac00\u00a0\ub192\uc740\u00a0\uace0\uac1d<\/span><\/b>\uc5d0\uac8c\u00a0\uc720\ud1b5\uc0ac\u00a0\uc0ac\uc774\ud2b8\u00a0\uc804\ubc18\uc5d0\uc11c\u00a0\ub3c4\ub2ec\ud55c\u00a0\ub4a4,\u00a0\ub9de\ucda4\ud615\u00a0\uc624\ud37c\ub85c\u00a0\uc774\ubca4\ud2b8\u00a0\ud6c4\u00a0<\/span>\ub9ac\ud0c0\uac9f\ud305<\/span><\/b>\uc744\u00a0\uc2e4\ud589\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

AI\u00a0\uce5c\ud654\uc801\uc778\u00a0\uc1fc\ud551\u00a0\uacbd\ud5d8\uc744\u00a0\uc81c\uacf5\ud558\uc138\uc694\u00a0:\u00a0<\/span><\/b>\uc815\ud615\ud654\ub41c\u00a0\uc0c1\ud488\u00a0\ub370\uc774\ud130,\u00a0\uae54\ub054\ud55c\u00a0\uc81c\ubaa9,\u00a0\ud48d\ubd80\ud55c\u00a0\uc0c1\uc138\u00a0\ud398\uc774\uc9c0\ub97c\u00a0\uc81c\uacf5\ud574\u00a0<\/span>AI\u00a0\uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640\u00a0\uace0\uac1d\u00a0\ubaa8\ub450\uac00\u00a0\uc81c\ud488\u00a0\uc0ac\uc591,\u00a0\uac00\uaca9,\u00a0\uc7ac\uace0\ub97c\u00a0\uc27d\uac8c\u00a0\ube44\uad50<\/span><\/b>\ud560\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\ube14\ub799\u00a0\ud504\ub77c\uc774\ub370\uc774\uc5d0\u00a0\uac15\ub825\ud55c\u00a0\ud560\uc778\uacfc\u00a0\ubb34\ub8cc\u00a0\ubc30\uc1a1\uc73c\ub85c\u00a0\ucd5c\ub300\ud55c\u00a0\ud65c\uc6a9\ud558\uc138\uc694.\u00a0<\/span><\/b>\uc5f0\ub9d0\uae4c\uc9c0\u00a0\uac80\uc0c9\uacfc\u00a0AI\u00a0\uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc5d0\u00a0\ub9de\ucd98\u00a0<\/span>\ucd5c\uc801\ud654\ub41c\u00a0\ucf58\ud150\uce20<\/span><\/b>\ub97c\u00a0\uc900\ube44\ud558\uba74,\u00a0\uace0\uac1d\uc774\u00a0\uc5b4\ub514\uc5d0\uc11c\ub4e0\u00a0\uc6d0\ud558\ub294\u00a0\uc0c1\ud488\uc744\u00a0\uc27d\uac8c\u00a0\ubc1c\uacac\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc9c0\uae08\u00a0\uae00\ub85c\ubc8c\u00a0\uc18c\ube44\uc790\u00a0\uc124\ubb38\uc870\uc0ac\u00a0\ubd84\uc11d\u00a0\uc778\uc0ac\uc774\ud2b8\ub97c\u00a0\uc801\uc6a9\ud574\u00a0\uc18c\ube44\uc790\uc5d0\uac8c\u00a0<\/span>\uc990\uac81\uace0 \uac1c\uc778\ud654\ub41c, \uae30\uc5b5\uc5d0 \ub0a8\ub294 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551\u00a0\uacbd\ud5d8<\/span><\/span>\uc744<\/span>\u00a0<\/span>\uc81c\uacf5\ud560<\/span>\u00a0\uc218\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span><\/span><\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc5f0\ub9d0\uc744\u00a0\uc55e\ub450\uace0\u00a0\uc774\ubbf8\u00a0\ub9ce\uc740\u00a0\uc18c\ube44\uc790\ub4e4\uc740\u00a0\uc7a5\ubc14\uad6c\ub2c8\uc5d0\u00a0\uc0c1\ud488\uc744\u00a0\ub2f4\uae30\u00a0\uc2dc\uc791\ud588\uc73c\uba70,\u00a0\ub2e8\uc21c\ud788\u00a0\u2018\ubb34\uc5c7\uc744\u00a0\uc0b4\uae4c\u2019\uac00\u00a0\uc544\ub2c8\ub77c\u00a0\u2018\uc5b8\uc81c,\u00a0\uc5b4\ub514\uc11c,\u00a0\uc5b4\ub5a4\u00a0\uac00\uaca9\uc5d0\u2019\u00a0\uc0b4\uc9c0\ub97c\u00a0\uae4c\ub2e4\ub86d\uac8c\u00a0\ubcf4\uace0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\uc9c0\ub09c\u00a09\uc6d4\uc5d0\u00a0\uc9c4\ud589\ud55c\u00a03\ubd84\uae30\u00a0\uc18c\ube44\uc790\u00a0\uc870\uc0ac\ub97c\u00a0\ubc14\ud0d5\uc73c\ub85c,\u00a0\ube0c\ub79c\ub4dc\uac00\u00a02025\ub144 4\ubd84\uae30\u00a0\uc804\ub7b5\uc744\u00a0\uc218\ub9bd\ud558\ub294\ub370\uc5d0\u00a0\ub3c4\uc6c0\uc774\u00a0\ub420\u00a0\uac00\uc7a5\u00a0\uc0c8\ub85c\uc6b4\u00a0\uc778\uc0ac\uc774\ud2b8\ub97c\u00a0\uc81c\uacf5\ud569\uc2b5\ub2c8\ub2e4.   \uc18c\ube44\uc790\ub4e4\uc740 \ub9c8\uc74c\ub9cc\ud07c \ube60\ub974\uac8c \uc6c0\uc9c1\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4 \uc5f0\ub9d0\uc5f0\uc2dc \uc120\ubb3c\uc744 \ubbf8\ub9ac \uc900\ube44\ud558\ub824\ub294 \uc758\ub3c4\ub294 \ubd84\uba85\ud558\uc9c0\ub9cc, \uc2e4\uc81c \ud589\ub3d9\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc18d\ub3c4\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \uc5b4\ub5a4 \uc120\ubb3c\uc744 \uc0b4\uc9c0 \uc774\ubbf8 \uace0\ubbfc \uc911\uc778 \uc18c\ube44\uc790\uac00 \uc808\ubc18\uc5d0 \ub2ec\ud558\uc9c0\ub9cc, \uc2e4\uc81c \uad6c\ub9e4\ub97c \uc2dc\uc791\ud55c \uc0ac\ub78c\uc740 \uc57d 4\ubd84\uc758 1(27%)\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc740 39%\uac00 \uc77c\ucc0d \uc1fc\ud551\uc744 \uc2dc\uc791\ud560 \ub9cc\ud07c \uc900\ube44\uac00 \ube60\ub978 \ud3b8\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac00\uc744 \uc911\ubc18\ubd80\ud130\ub294 \uc120\ubb3c \uc544\uc774\ub514\uc5b4\uc640 \ucd94\ucc9c […]<\/p>\n","protected":false},"author":14,"featured_media":22132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,145],"coauthors":[577],"class_list":{"0":"post-22129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-trends-insights","9":"criteo-topic-black-friday","10":"criteo-topic-holiday-festive-season"},"acf":{"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n2025 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c: \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ubc0f \uc5f0\ub9d0\uc5f0\uc2dc \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc640 \uc778\uc0ac\uc774\ud2b8 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ubbf8\uad6d, \uc601\uad6d, \ud504\ub791\uc2a4 \ub4f1 \uc8fc\uc694 \uc2dc\uc7a5\uc758 \uc18c\ube44\uc790 1\ub9cc\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \ub3c4\ucd9c\ub41c \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574, 2025 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc5f0\ub9d0\uc5f0\uc2dc \uc2dc\uc98c\uc758 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc640 \ud589\ub3d9\uc744 \ud55c\ub208\uc5d0 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/black-friday-and-holiday-festive-season-consumer-insights-2\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c: \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ubc0f \uc5f0\ub9d0\uc5f0\uc2dc \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc640 \uc778\uc0ac\uc774\ud2b8 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ubbf8\uad6d, \uc601\uad6d, \ud504\ub791\uc2a4 \ub4f1 \uc8fc\uc694 \uc2dc\uc7a5\uc758 \uc18c\ube44\uc790 1\ub9cc\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \ub3c4\ucd9c\ub41c \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574, 2025 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc5f0\ub9d0\uc5f0\uc2dc \uc2dc\uc98c\uc758 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc640 \ud589\ub3d9\uc744 \ud55c\ub208\uc5d0 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/black-friday-and-holiday-festive-season-consumer-insights-2\/\" \/>\n<meta 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