{"id":22213,"date":"2025-11-06T05:25:15","date_gmt":"2025-11-06T05:25:15","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22213"},"modified":"2025-11-06T21:39:29","modified_gmt":"2025-11-06T21:39:29","slug":"deep-learning-vs-machine-learning-a-marketers-cheat-sheet","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/deep-learning-vs-machine-learning-a-marketers-cheat-sheet\/","title":{"rendered":"\ub9c8\ucf00\ud130\ub97c \uc704\ud55c AI \ub525 \ub7ec\ub2dd\uacfc \uba38\uc2e0 \ub7ec\ub2dd \ud575\uc2ec \uc815\ub9ac"},"content":{"rendered":"<p>\ubd88\uacfc \uc5bc\ub9c8 \uc804\uae4c\uc9c0\ub9cc \ud574\ub3c4 \uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uacf5\uc0c1 \uacfc\ud559 \uc18c\uc124 \uc18d\uc5d0\uc11c\ub098 \ub4f1\uc7a5\ud558\ub294 \ubbf8\ub798 \uae30\uc220\ub85c \uc5ec\uaca8\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud558\uc9c0\ub9cc <a href=\"https:\/\/www.ama.org\/marketing-news\/generative-ai-takes-off-with-marketers\/\">2025\ub144 \ud604\uc7ac, \ubbf8\uad6d \ub9c8\ucf00\ud130\uc758 90%\uac00 \uc774\ubbf8 \uc0dd\uc131\ud615 AI \ud234\uc744 \uc5c5\ubb34\uc5d0 \ud65c\uc6a9<\/a>\ud558\uace0 \uc788\uc73c\uba70, \uadf8\uc911 19%\ub294 \ub9e4\uc77c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc57\uc9c0\ud53c\ud2f0(ChatGPT)\ub97c \uc790\uc8fc \uc4f0\ub294 \uc785\uc7a5\uc5d0\uc120 \ub180\ub77c\uc6b4 \uc218\uce58\ub294 \uc544\ub2d0\uc9c0 \ubab0\ub77c\ub3c4, \uc774 \uc2dc\uc7a5\uc5d0 \uc3df\uc544\uc9c0\ub294 \ud22c\uc790 \uaddc\ubaa8\ub97c \ubcf4\uba74 \uc598\uae30\uac00 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>eMarketer\uc5d0 \ub530\ub974\uba74, <a href=\"https:\/\/www.reuters.com\/business\/media-telecom\/ai-driven-search-ad-spending-set-surge-26-billion-by-2029-data-shows-2025-06-04\/\">AI \uae30\ubc18 \uac80\uc0c9 \uad11\uace0 \uc9c0\ucd9c\uc740 \uc62c\ud574 \uc57d 10\uc5b5 \ub2ec\ub7ec(\ud55c\ud654 \uc57d 1\uc870 4,000\uc5b5 \uc6d0)\ub97c \ub118\uc5b4\uc130\uc73c\uba70,<\/a> 2029\ub144\uc5d0\ub294 \ubb34\ub824 260\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\ub294 \uace7 AI\uac00 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \ubaa8\ub4e0 \uc601\uc5ed \u2014 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\ubd80\ud130 \uc2a4\ud06c\ub864\uc744 \uba48\ucd94\uac8c \ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uae4c\uc9c0 \u2014 \ub97c \uc6c0\uc9c1\uc774\ub294 \uc2dc\ub300\uac00 \ub3c4\ub798\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\uc81c AI\ub294 \u2018\uc788\uc73c\uba74 \uc88b\uc740 \uae30\uc220\u2019\uc774 \uc544\ub2c8\ub77c, \u2018\uacbd\uc7c1\ub825\uc744 \ub9cc\ub4dc\ub294 \uae30\uc220\u2019\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>AI\uc758 \ud575\uc2ec \uae30\uc220: \uba38\uc2e0\ub7ec\ub2dd\uacfc \ub525\ub7ec\ub2dd \uc774\ud574\ud558\uae30<\/strong><\/h2>\n<p>AI\uac00 \uac70\uc758 \ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub2e4\ub294 \uac83\uc740 \uc798 \uc54c\ub824\uc9c4 \uc0ac\uc2e4\uc774\uc9c0\ub9cc, \uadf8 \uae30\ubc18\uc774 \ub418\ub294 \uae30\uc220\uc744 \uc815\ub9d0\ub85c \uc774\ud574\ud558\uace0 \uc788\ub294 \uc0ac\ub78c\uc740 \uc5bc\ub9c8\ub098 \ub420\uae4c\uc694?<\/p>\n<p>&nbsp;<\/p>\n<p>\uc0dd\uc131\ud615 AI\uc758 \uc2dc\ub300\ub97c \uc5f0 \ub450 \uac00\uc9c0 \ud575\uc2ec \uae30\uc220\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c <strong>\uba38\uc2e0 \ub7ec\ub2dd(Machine Learning)\uacfc \ub525 \ub7ec\ub2dd(Deep Learning)<\/strong>\uc778\ub370\uc694. \uc774 \ub450 \ub2e8\uc5b4\ub4e4\uc740 \uc544\ub9c8 \ud55c\ub450 \ubc88\ucbe4 \ub4e4\uc5b4\ubcf4\uc168\uc744\ud150\ub370\uc694. \ud558\uc9c0\ub9cc \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \uc6d0\ub9ac\ub85c \uc791\ub3d9\ud558\ub294\uc9c0 \uad81\uae08\ud558\uc168\ub2e4\uba74, \uc544\ub798\uc5d0\uc11c \uac04\ub2e8\ud55c \uc124\uba85\uc744 \ud1b5\ud574 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\uba38\uc2e0 \ub7ec\ub2dd\uc740<\/strong> \uace0\uac1d \uc18d\uc131, \ud074\ub9ad \uc218, \uac00\uaca9\ucc98\ub7fc <em><strong>\uc815\ub9ac\ub41c \uacfc\uac70 \ub370\uc774\ud130<\/strong><\/em>\ub97c \ud559\uc2b5\ud574 \uacb0\uacfc\ub97c \uc608\uce21\ud558\uac70\ub098 \ud328\ud134\uc744 \ucc3e\uc544\ub0b4\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ub9ce\uc740 \uc758\uc0ac\uacb0\uc815\uc774 \uc790\ub3d9\ud654\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub525 \ub7ec\ub2dd\uc740<\/strong> \uba38\uc2e0\ub7ec\ub2dd\ubcf4\ub2e4 \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac04 \uae30\uc220\ub85c \uc774\ubbf8\uc9c0, \uc624\ub514\uc624, \ud14d\uc2a4\ud2b8\ucc98\ub7fc <em><strong>\ubcf5\uc7a1\ud558\uace0 \ud615\ud0dc\uac00 \uc77c\uc815\ud558\uc9c0 \uc54a\uc740 \ub370\uc774\ud130<\/strong><\/em>\ub97c \ub2e4\ub8e8\uba70, \uc5ec\ub7ec \uce35\uc758 \uc2e0\uacbd\ub9dd\uc744 \uc313\uc544 \ub9c8\uce58 \uc778\uac04\ucc98\ub7fc \u2018\uc774\ud574\ud558\uace0 \ud310\ub2e8\ud558\ub294 \ub2a5\ub825\u2019\uc744 \uae30\uacc4\uc5d0 \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\uc81c \uc774\ub7ec\ud55c \uae30\uc220\ub4e4\uc774 \ub514\uc9c0\ud138 \uad11\uace0 \uc548\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\uace0 \uc788\ub294\uc9c0 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub514\uc9c0\ud138 \uad11\uace0\uc5d0\uc11c\uc758 \uba38\uc2e0 \ub7ec\ub2dd<\/strong><\/h2>\n<p>\uba38\uc2e0 \ub7ec\ub2dd\uc740 \uacfc\uac70 \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \ud559\uc2b5\ud574, \uc5b4\ub5a4 \uad11\uace0\uac00 \uac00\uc7a5 \uc88b\uc740 \uc131\uacfc\ub97c \ub0bc\uc9c0 \uc608\uce21\ud558\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud130\uac00 \uc77c\uc77c\uc774 \uaddc\uce59\uc744 \ucf54\ub529\ud558\uac70\ub098 \ucd94\uce21\uc73c\ub85c \ud310\ub2e8\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub178\ucd9c \uc218, \ud074\ub9ad \uc218, \uc804\ud658 \uc218 \ub4f1\uc744 \ud559\uc2b5\ud55c \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378\uc740 (\uac70\uc758) \uc2e4\uc2dc\uac04\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\uba70, \uc0c8\ub85c \ub4e4\uc5b4\uc624\ub294 \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc785\ucc30, \uc608\uc0b0, \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \uc790\ub3d9\uc73c\ub85c \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uadf8\ub807\ub2e4\uba74 \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uc9c0\uae08\uc758 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc5b4\ub5a4 \ub3c4\uc6c0\uc744 \uc904\uae4c\uc694?<\/strong><\/p>\n<ul>\n<li><strong>\uc608\uce21 \uc785\ucc30(Predictive Bidding):<\/strong> \uc0ac\uc6a9\uc790\uc758 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc744 \ub178\ucd9c \ub2e8\uc704\ub85c \uacc4\uc0b0\ud558\uace0, CPM\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc624\ub514\uc5b8\uc2a4 \ud074\ub7ec\uc2a4\ud130\ub9c1(Audience Clustering):<\/strong> \uace0\uac1d\uc774 \ud0d0\uc0c9, \uad6c\ub9e4, \ub610\ub294 \uc774\ud0c8\ud560 \ub54c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc138\uadf8\uba3c\ud2b8\ub97c \uc7ac\uad6c\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc608\uc0b0 \uc7ac\ubc30\uce58(Budget Reallocation):<\/strong> ROAS\ub97c \uc608\uce21\ud558\uace0, \uad11\uace0 \ud6a8\uacfc\uac00 \ub5a8\uc5b4\uc9c0\uae30 \uc804\uc5d0 \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc7ac\ubd84\ubc30\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc7a0\uc7ac \uace0\uac1d \uc810\uc218\ud654(Propensity Scoring):<\/strong> \uc0dd\uc560 \uac00\uce58(LTV)\uac00 \ub192\uc740 \uace0\uac1d\uc744 \ucc3e\uc544\ub0b4\uc5b4 \ucda9\uc131\ub3c4 \uac15\ud654 \ubc0f \uc5c5\uc140 \uac00\ub2a5\uc131\uc744 \ub192\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c \uba38\uc2e0 \ub7ec\ub2dd\uc758 \ud575\uc2ec\uc740 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc790\ub3d9\ud654<\/strong>\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uae54\ub054\ud558\uace0 \uad6c\uc870\ud654\ub41c \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\uba70, \uc774\ubbf8\uc9c0\ub098 \ub3d9\uc601\uc0c1\ucc98\ub7fc \ube44\uc815\ud615 \ub370\uc774\ud130\ub294 \uba38\uc2e0 \ub7ec\ub2dd\ub9cc\uc73c\ub85c \ucc98\ub9ac\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\ud589\ud788, \uc774 \ubd80\ubd84\uc740 \ub525 \ub7ec\ub2dd\uacfc \uac19\uc740 \ub2e4\ub978 \uae30\uc220\uc774 \ud574\uacb0\ucc45\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub514\uc9c0\ud138 \uad11\uace0\uc5d0\uc11c\uc758 \ub525 \ub7ec\ub2dd<\/strong><\/h2>\n<p>\ub525 \ub7ec\ub2dd\uc740 \uc5ec\ub7ec \uce35\uc758 \uc2e0\uacbd\ub9dd\uc744 \uc313\uc544 \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8, \uc0ac\uc6a9\uc790 \ud589\ub3d9\uacfc \uac19\uc740 \ubcf5\uc7a1\ud55c \uc2e0\ud638\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \uc815\uad50\ud55c \uc608\uce21\uacfc \ud48d\ubd80\ud55c \uac1c\uc778\ud654(\ub9de\ucda4\ud654)\uac00 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub2e4\uacc4\uce35 \uc544\ud0a4\ud14d\ucc98(multi\u2011layer architecture) \ub355\ubd84\uc5d0 \ud53d\uc140, \uad11\uace0 \ubb38\uad6c, \uc0ac\uc6a9\uc790 \ud589\ub3d9\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \ud55c \ubc88\uc5d0 \ucc98\ub9ac\ud560 \uc218 \uc788\uc73c\uba70, \uae30\uc874 \uba38\uc2e0 \ub7ec\ub2dd\uc73c\ub85c\ub294 \ud3ec\ucc29\ud558\uae30 \uc5b4\ub824\uc6b4 \ubbf8\uc138\ud55c \uad00\uacc4\uae4c\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uadf8\ub807\ub2e4\uba74 \uc624\ub298\ub0a0 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub525 \ub7ec\ub2dd\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560\uae4c\uc694?<\/strong><\/p>\n<ul>\n<li><strong>\uc2dc\uac01\uc801 \uc778\uc2dd(Visual Recognition):<\/strong> \ubaa8\ub4e0 SKU \uc774\ubbf8\uc9c0\uc5d0 \ud0dc\uadf8\ub97c \uc9c0\uc815\ud558\uace0, \uc2e4\uc2dc\uac04 \uc1fc\ud551 \ud589\ub3d9\uacfc \uc5f0\uacb0\ud574 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM):<\/strong> \ub9ac\ubdf0\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud53c\ub4dc\ub97c \ubd84\uc11d\ud574 \uad11\uace0 \ubb38\uad6c\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/digital-advertising-glossary\/dynamic-creative-optimization\/\"><strong>\ub2e4\uc774\ub098\ubbf9 \uad11\uace0 \uc18c\uc7ac \ucd5c\uc801\ud654(Dynamic Creative Optimization, DCO):<\/strong> <\/a>\ubb38\ub9e5\uc5d0 \ub9de\ucdb0 \ud504\ub808\uc784 \ub2e8\uc704\ub85c \uad11\uace0 \ub808\uc774\uc544\uc6c3\uc744 \uc7ac\uad6c\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc720\uc0ac\ud55c \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74(Lookalike Modeling):<\/strong> \ubca1\ud130 \uacf5\uac04 \uae30\ubc18 \ubd84\uc11d\uc73c\ub85c, \uae30\uc874\uc758 \ub2e8\uace8 \uace0\uac1d\uacfc \ube44\uc2b7\ud55c \uc2e0\uaddc \uc7a0\uc7ac \uace0\uac1d\uc744 \ucc3e\uc544\ub0c5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub514\ubc14\uc774\uc2a4 \uac04 ID \uc5f0\uacb0(Cross-Device Identity Stitching):<\/strong> \uacf5\uc720\ub418\ub294 ID \uc5c6\uc774\ub3c4 \ud734\ub300\ud3f0, TV, \ub370\uc2a4\ud06c\ud1b1 \ub4f1 \ub2e4\uc591\ud55c \ud658\uacbd\uc5d0\uc11c \ud574\uc2dc\ub41c \uc2e0\ud638\ub97c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub9c8\ucf00\ud305\uc5d0\uc11c \ub525 \ub7ec\ub2dd\uc740 \ube44\uc815\ud615 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \uace0\ub3c4\ud654\ub41c \uac1c\uc778\ud654\uc5d0 \uac15\uc810\uc744 \uc9c0\ub2c8\uc9c0\ub9cc, \ubc29\ub300\ud55c \ud559\uc2b5 \ub370\uc774\ud130\uc640 \ub9c9\ub300\ud55c \ucef4\ud4e8\ud305 \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud558\uba70, \uc758\uc0ac \uacb0\uc815 \uacfc\uc815\uc774 \ub2e4\uc18c \ubd88\ud22c\uba85\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\ub3c4 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub525 \ub7ec\ub2dd VS \uba38\uc2e0 \ub7ec\ub2dd: \ub9c8\ucf00\ud130\uc758 \uad00\uc810\uc5d0\uc11c \ubcf8 \uc8fc\uc694 \ucc28\uc774\uc810<\/strong><\/h2>\n<p>\uc608\uc2dc\ub97c \uc0b4\ud3b4\ubcf4\uae30 \uc804\uc5d0, \uae30\uc220\uc801 \uc138\ubd80 \uc0ac\ud56d\uc740 \uc7a0\uc2dc \uc81c\uccd0\ub450\uace0 \uc2e4\uc81c \ud65c\uc6a9 \uad00\uc810\uc5d0\uc11c \uc7a5\ub2e8\uc810\uc744 \ube44\uad50\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22220 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ub9c8\ucf00\ud130\ub97c-\uc704\ud55c-AI-\ub525-\ub7ec\ub2dd\uacfc-\uba38\uc2e0-\ub7ec\ub2dd-\ud575\uc2ec-\uc815\ub9ac_\ube44\uad50\ucc28\ud2b8-\ud06c\ub9ac\ud14c\uc624.png\" alt=\"\" width=\"1084\" height=\"365\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ub9c8\ucf00\ud130\ub97c-\uc704\ud55c-AI-\ub525-\ub7ec\ub2dd\uacfc-\uba38\uc2e0-\ub7ec\ub2dd-\ud575\uc2ec-\uc815\ub9ac_\ube44\uad50\ucc28\ud2b8-\ud06c\ub9ac\ud14c\uc624.png 1084w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ub9c8\ucf00\ud130\ub97c-\uc704\ud55c-AI-\ub525-\ub7ec\ub2dd\uacfc-\uba38\uc2e0-\ub7ec\ub2dd-\ud575\uc2ec-\uc815\ub9ac_\ube44\uad50\ucc28\ud2b8-\ud06c\ub9ac\ud14c\uc624-300x101.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ub9c8\ucf00\ud130\ub97c-\uc704\ud55c-AI-\ub525-\ub7ec\ub2dd\uacfc-\uba38\uc2e0-\ub7ec\ub2dd-\ud575\uc2ec-\uc815\ub9ac_\ube44\uad50\ucc28\ud2b8-\ud06c\ub9ac\ud14c\uc624-1024x345.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ub9c8\ucf00\ud130\ub97c-\uc704\ud55c-AI-\ub525-\ub7ec\ub2dd\uacfc-\uba38\uc2e0-\ub7ec\ub2dd-\ud575\uc2ec-\uc815\ub9ac_\ube44\uad50\ucc28\ud2b8-\ud06c\ub9ac\ud14c\uc624-768x259.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ub9c8\ucf00\ud130\ub97c-\uc704\ud55c-AI-\ub525-\ub7ec\ub2dd\uacfc-\uba38\uc2e0-\ub7ec\ub2dd-\ud575\uc2ec-\uc815\ub9ac_\ube44\uad50\ucc28\ud2b8-\ud06c\ub9ac\ud14c\uc624-630x212.png 630w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p>\uadf8\ub7fc \uc774 \ucc28\uc774\uac00 \uc758\ubbf8\ud558\ub294 \ubc14\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<p>\uccab\uc9f8, \ub9c8\ucf00\ud305\uc5d0\uc11c <strong>\uba38\uc2e0 \ub7ec\ub2dd\uc740<\/strong> \uc785\ucc30, \uc608\uc0b0 \ubc30\ubd84, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub4f1 \ubc18\ubcf5\uc801\uc774\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\ub294 \ub370 \uac15\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \ub2e4\uc74c,<strong> \ub525 \ub7ec\ub2dd\uc740<\/strong> \uace0\ub3c4\ub85c \uc138\ubd84\ud654\ub41c \uac1c\uc778\ud654\ub098 \uc2e4\uc2dc\uac04 \uad11\uace0 \uc18c\uc7ac \ucd5c\uc801\ud654\uac00 \ud544\uc694\ud560 \ub54c \ud65c\uc6a9\ud558\uba74 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ubb3c\ub860, \ub450 \uae30\uc220\uc744 \ubaa8\ub450 \uc9c0\uc6d0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud558\uba74 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\uc758 \ud65c\uc6a9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub514\uc9c0\ud138 \uad11\uace0\uc5d0\uc11c\uc758 AI \uc2e4\uc81c \ud65c\uc6a9 \uc0ac\ub840<\/strong><\/h2>\n<p>\uc55e\uc11c \uc774\ub860\uc801\uc778 \ubd80\ubd84\uc5d0 \ub300\ud574\uc11c \uc124\uba85\ub4dc\ub838\ub294\ub370\uc694. \uadf8\ub807\ub2e4\uba74 \uc2e4\uc81c \ucea0\ud398\uc778\uc5d0\uc11c\ub294 AI\uac00 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc77c\uae4c\uc694?<\/p>\n<p>\uc2e4\uc81c KPI\uc640 \uc608\uc0b0\uc774 \uc88c\uc6b0\ub418\ub294 \uc0c1\ud669\uc5d0\uc11c, \uba38\uc2e0 \ub7ec\ub2dd\uacfc \ub525 \ub7ec\ub2dd\uc774 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0 \ub450 \uac00\uc9c0 \uc0ac\ub840\ub97c \ud1b5\ud574 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uba38\uc2e0 \ub7ec\ub2dd \ud65c\uc6a9 \uc0ac\ub840 :<\/strong> \uc601\uad6d\uc758 <a href=\"https:\/\/www.criteo.com\/success-stories\/reed-co-uk\/\"><strong>\ucde8\uc5c5 \uc815\ubcf4 \ud50c\ub7ab\ud3fc\uc778 Reed.co.uk<\/strong><\/a>\ub294 \ud06c\ub9ac\ud14c\uc624\uc758<strong> \uba38\uc2e0 \ub7ec\ub2dd \uae30\ubc18 \uc608\uce21 \uc785\ucc30\uc744 \ud398\uc774\uc2a4\ubd81\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc5f0\uacb0<\/strong>\ud574 \uba54\ud0c0(Meta) \ud658\uacbd\uc5d0\uc11c <strong>\ub9ac\ud0c0\uac9f\ud305\uc774 \uc0c1\uc2dc \uc2e4\ud589<\/strong>\ud588\uc2b5\ub2c8\ub2e4.\uc774 \ubaa8\ub378\uc740 \uac01 \uc138\uc158\uc758 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \uc810\uc218\ud654\ud558\uace0, \uc2e4\uc2dc\uac04\uc73c\ub85c \uc785\ucc30\uacfc \uad11\uace0 \uc18c\uc7ac\ub97c \uc790\ub3d9 \ucd5c\uc801\ud654\ud588\uc2b5\ub2c8\ub2e4.\uadf8 <strong>\uacb0\uacfc \uad6c\uc9c1 \uc2e0\uccad\uc744 9% \uc99d\uac00\ud588\uace0, \uc2e0\uccad\ub2f9 \ube44\uc6a9\uc744 8%\uc904\uc5b4\ub4dc\ub294 \ud6a8\uacfc<\/strong>\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub525 \ub7ec\ub2dd \ud65c\uc6a9 \uc0ac\ub840 :<\/strong> \uc774\ud0c8\ub9ac\uc544 \ucd5c\ub300\uc758 <a href=\"https:\/\/www.criteo.com\/success-stories\/immobiliare-predictive-ai\/\"><strong>\ubd80\ub3d9\uc0b0 \ud3ec\ud138\uc778 Immobiliare.it<\/strong><\/a>\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 <strong>\ub525 \ub7ec\ub2dd \uc5d4\uc9c4\uacfc \ub300\ud654\ud615 \uac80\uc0c9 \uc704\uc82f \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uacb0\ud569<\/strong>\ud588\uc2b5\ub2c8\ub2e4.\uc0ac\uc6a9\uc790\ub294 \uad11\uace0 \ub0b4\uc5d0\uc11c <strong>\uc9c1\uc811 \uc18d\uc131\uc744 \ud544\ud130\ub9c1<\/strong>\ud560 \uc218 \uc788\uc5c8\uace0, AI\ub294 <strong>\uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ub41c \ucd94\ucc9c<\/strong>\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c <strong>\uc804\ud658\uc728\uc740 \uc804\ud658\uc728\uc740 246% \uc99d\uac00, \uc0c1\ud638 \uc791\uc6a9\ub2f9 \ube44\uc6a9\uc740 28.5% \uac10\uc18c<\/strong>\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \ub450 \uc0ac\ub840\uac00 \ubcf4\uc5ec\uc8fc\ub4ef, \uba38\uc2e0 \ub7ec\ub2dd\uc740 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud558\uace0 \ub525 \ub7ec\ub2dd\uc740 \ubcf4\ub2e4 \uc815\uad50\ud55c \uac1c\uc778\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \ub450 \uae30\uc220\uc744 \uc801\uc808\ud788 \ud65c\uc6a9\ud558\uba74, \ucea0\ud398\uc778\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uace0 \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub9c8\ucf00\ud130\ub97c \uc704\ud55c \ud575\uc2ec \uc694\uc57d \uc815\ub9ac<\/strong><\/h2>\n<p>\uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8 \uae00\uc5d0\uc11c \ub9ce\uc740 AI\uc758 \uae30\uc220\uc801 \ub0b4\uc6a9\uc744 \ub2e4\ub918\uc9c0\ub9cc, \uae30\uc5b5\ud574\uc57c \ud560 \uac00\uc7a5 \uc911\uc694\ud55c \ucc28\uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\uba38\uc2e0 \ub7ec\ub2dd\uc740<\/strong> \uae54\ub054\ud558\uac8c \uc815\ub9ac\ub41c \ub370\uc774\ud130\uc5d0\uc11c \uac15\uc810\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4. \uc785\ucc30, \uc608\uc0b0, \uc804\ud658 \ub85c\uadf8, \uc0c1\ud488 \ud53c\ub4dc\ucc98\ub7fc \ud45c \ud615\uc2dd\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \ud328\ud134\uc744 \ucc3e\uc544\ub0c5\ub2c8\ub2e4. <strong>\uc22b\uc790 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \ud2b9\uc815 \uad11\uace0 \uc138\ud2b8\uc758 \uc608\uc0b0\uc744 \uc870\uc815\ud558\uac70\ub098, \ub9ac\ub4dc\ubcc4 \uc810\uc218\ub97c \ub9e4\uae30\ub294 \ub4f1 \uc790\ub3d9\ud654\ub41c \uc758\uc0ac\uacb0\uc815<\/strong>\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub525 \ub7ec\ub2dd\uc740<\/strong> \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8, \uc624\ub514\uc624 \ub4f1 \uc815\ud615\ud654\ub418\uc9c0 \uc54a\uc740 \ub370\uc774\ud130\ub97c \ub2e4\ub8e8\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc5ec\ub7ec \uce35\uc758 \uc2e0\uacbd\ub9dd\uc744 \ud65c\uc6a9\ud574 \uc0ac<strong>\ub78c\uc774 \ub193\uce58\uae30 \uc26c\uc6b4 \ub9e5\ub77d\uae4c\uc9c0 \ud30c\uc545\ud558\uace0, \uad11\uace0 \uc18c\uc7ac\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\uc608\ub97c \ub4e4\uc5b4, \uad11\uace0 \uc18d \uc2a4\ub2c8\ucee4\ub97c \uace0\uac1d\uc758 \uacfc\uac70 \uad6c\ub9e4 \uc0c1\ud488\uacfc \ube44\uc2b7\ud55c \uc0c9\uc0c1\uc73c\ub85c \ubc14\uafb8\uac70\ub098, \uad11\uace0 \ubb38\uad6c\ub97c \ub9de\ucda4\ud654\ud574 \ub354 \ud070 \uad00\uc2ec\uc744 \ub04c\uace0, \ud398\uc774\uc9c0 \ub85c\ub4dc \uc804\uc5d0 \uc774\ubbf8\uc9c0 \ud06c\uae30\ub97c \ud654\uba74\uc5d0 \ub9de\uac8c \uc790\ub3d9 \uc870\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub450 \uae30\uc220 \ubaa8\ub450 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc911\uc694\ud558\uc9c0\ub9cc, <strong>\uc5b8\uc81c, \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\ub290\ub0d0\uac00 \uc131\ud328\ub97c \uac00\ub985\ub2c8\ub2e4<\/strong>. \ub2e4\ud589\ud788 \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \ubaa8\ub4e0 \uacfc\uc815\uc744 \uc9c0\uc6d0\ud558\uc5ec, \ub9c8\ucf00\ud130\uac00 \uc131\uacfc\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\">\uc9c0\uae08 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624 \ud300\uc5d0 \ubb38\uc758\ud558\uace0<\/a> \ucee4\uba38\uc2a4 AI \uc194\ub8e8\uc158\uc774 \uc81c\uacf5\ud558\ub294 \uc2e4\uc81c \uc131\uacfc\uc640 \uac15\uc810\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubd88\uacfc \uc5bc\ub9c8 \uc804\uae4c\uc9c0\ub9cc \ud574\ub3c4 \uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uacf5\uc0c1 \uacfc\ud559 \uc18c\uc124 \uc18d\uc5d0\uc11c\ub098 \ub4f1\uc7a5\ud558\ub294 \ubbf8\ub798 \uae30\uc220\ub85c \uc5ec\uaca8\uc84c\uc2b5\ub2c8\ub2e4. &nbsp; \ud558\uc9c0\ub9cc 2025\ub144 \ud604\uc7ac, \ubbf8\uad6d \ub9c8\ucf00\ud130\uc758 90%\uac00 \uc774\ubbf8 \uc0dd\uc131\ud615 AI \ud234\uc744 \uc5c5\ubb34\uc5d0 \ud65c\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uadf8\uc911 19%\ub294 \ub9e4\uc77c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc57\uc9c0\ud53c\ud2f0(ChatGPT)\ub97c \uc790\uc8fc \uc4f0\ub294 \uc785\uc7a5\uc5d0\uc120 \ub180\ub77c\uc6b4 \uc218\uce58\ub294 \uc544\ub2d0\uc9c0 \ubab0\ub77c\ub3c4, \uc774 \uc2dc\uc7a5\uc5d0 \uc3df\uc544\uc9c0\ub294 \ud22c\uc790 \uaddc\ubaa8\ub97c \ubcf4\uba74 \uc598\uae30\uac00 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. &nbsp; eMarketer\uc5d0 \ub530\ub974\uba74, AI \uae30\ubc18 \uac80\uc0c9 \uad11\uace0 [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":22216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[676],"coauthors":[567],"class_list":{"0":"post-22213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-ai","8":"criteo-business-agency","9":"criteo-business-small-and-medium","10":"criteo-technology-ai-engine"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub9c8\ucf00\ud130\ub97c \uc704\ud55c AI \ub525 \ub7ec\ub2dd\uacfc \uba38\uc2e0 \ub7ec\ub2dd \ud575\uc2ec \uc815\ub9ac | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub514\uc9c0\ud138 \uad11\uace0\uc5d0\uc11c \uba38\uc2e0 \ub7ec\ub2dd\uacfc \ub525 \ub7ec\ub2dd\uc774 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0, \ub9c8\ucf00\ud130\uac00 \ubc18\ub4dc\uc2dc \uc54c\uc544\uc57c \ud560 \ud575\uc2ec \ud3ec\uc778\ud2b8\ub97c \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \ucea0\ud398\uc778 \uc0ac\ub840\uc640 \uc801\uc6a9 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubcf4\uace0, \uad11\uace0 \uc131\uacfc\ub97c \ubc14\ub85c \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uc2e4\uc6a9\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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